Formation
FORMATION STUDIO AI CLUB
Bonus — Banque de prompts
Bonus — Banque de prompts/Prompts de référence
Bonus — Banque de prompts/⑥ Prompts Seedance — les 9 films
Bonus — Banque de prompts/⑧ Retoucher les photos d'un commerce
Bonus — Banque de prompts/⑧ Retoucher les photos d'un commerce/images
Bonus — Banque de prompts/⑧ Retoucher les photos d'un commerce/prompts
Corrigés — 31 marques
Corrigés — 31 marques/ARLETTE
Corrigés — 31 marques/ARLETTE/Prompts
Corrigés — 31 marques/ARLETTE/Videos
Corrigés — 31 marques/ARLETTE/Visuels
Corrigés — 31 marques/ARPENT
Corrigés — 31 marques/ARPENT/Prompts
Corrigés — 31 marques/ARPENT/Videos
Corrigés — 31 marques/ARPENT/Visuels
Corrigés — 31 marques/ASSISE
Corrigés — 31 marques/ASSISE/Prompts
Corrigés — 31 marques/ASSISE/Videos
Corrigés — 31 marques/ASSISE/Visuels
Corrigés — 31 marques/AUBE
Corrigés — 31 marques/AUBE/Prompts
Corrigés — 31 marques/AUBE/Videos
Corrigés — 31 marques/AUBE/Visuels
Corrigés — 31 marques/BANQUISE
Corrigés — 31 marques/BANQUISE/Prompts
Corrigés — 31 marques/BANQUISE/Videos
Corrigés — 31 marques/BANQUISE/Visuels
Corrigés — 31 marques/BRAMBLE
Corrigés — 31 marques/BRAMBLE/Prompts
Corrigés — 31 marques/BRAMBLE/Videos
Corrigés — 31 marques/BRAMBLE/Visuels
Corrigés — 31 marques/CACAO-72
Corrigés — 31 marques/CACAO-72/Prompts
Corrigés — 31 marques/CACAO-72/Videos
Corrigés — 31 marques/CACAO-72/Visuels
Corrigés — 31 marques/CADENCE
Corrigés — 31 marques/CADENCE/Prompts
Corrigés — 31 marques/CADENCE/Videos
Corrigés — 31 marques/CADENCE/Visuels
Corrigés — 31 marques/CIME
Corrigés — 31 marques/CIME/Prompts
Corrigés — 31 marques/CIME/Videos
Corrigés — 31 marques/CIME/Visuels
Corrigés — 31 marques/CLEANER
Corrigés — 31 marques/CLEANER/Prompts
Corrigés — 31 marques/CLEANER/Videos
Corrigés — 31 marques/CLEANER/Visuels
Corrigés — 31 marques/DOLCE-VITA
Corrigés — 31 marques/DOLCE-VITA/Prompts
Corrigés — 31 marques/DOLCE-VITA/Videos
Corrigés — 31 marques/DOLCE-VITA/Visuels
Corrigés — 31 marques/HALDEN
Corrigés — 31 marques/HALDEN/Prompts
Corrigés — 31 marques/HALDEN/Videos
Corrigés — 31 marques/HALDEN/Visuels
Corrigés — 31 marques/HORIZON
Corrigés — 31 marques/HORIZON/Prompts
Corrigés — 31 marques/HORIZON/Videos
Corrigés — 31 marques/HORIZON/Visuels
Corrigés — 31 marques/ILOT
Corrigés — 31 marques/ILOT/Prompts
Corrigés — 31 marques/ILOT/Videos
Corrigés — 31 marques/ILOT/Visuels
Corrigés — 31 marques/LUMY
Corrigés — 31 marques/LUMY/Prompts
Corrigés — 31 marques/LUMY/Videos
Corrigés — 31 marques/LUMY/Visuels
Corrigés — 31 marques/NOVA
Corrigés — 31 marques/NOVA/Prompts
Corrigés — 31 marques/NOVA/Videos
Corrigés — 31 marques/NOVA/Visuels
Corrigés — 31 marques/NRGY
Corrigés — 31 marques/NRGY/Prompts
Corrigés — 31 marques/NRGY/Videos
Corrigés — 31 marques/NRGY/Visuels
Corrigés — 31 marques/OLIVAR
Corrigés — 31 marques/OLIVAR/Prompts
Corrigés — 31 marques/OLIVAR/Videos
Corrigés — 31 marques/OLIVAR/Visuels
Corrigés — 31 marques/ONDE
Corrigés — 31 marques/ONDE/Prompts
Corrigés — 31 marques/ONDE/Videos
Corrigés — 31 marques/ONDE/Visuels
Corrigés — 31 marques/PLEIN-SUD
Corrigés — 31 marques/PLEIN-SUD/Prompts
Corrigés — 31 marques/PLEIN-SUD/Videos
Corrigés — 31 marques/PLEIN-SUD/Visuels
Corrigés — 31 marques/PROSKIN
Corrigés — 31 marques/PROSKIN/Prompts
Corrigés — 31 marques/PROSKIN/Videos
Corrigés — 31 marques/PROSKIN/Visuels
Corrigés — 31 marques/ROUGE-08
Corrigés — 31 marques/ROUGE-08/Prompts
Corrigés — 31 marques/ROUGE-08/Videos
Corrigés — 31 marques/ROUGE-08/Visuels
Corrigés — 31 marques/RUCHE
Corrigés — 31 marques/RUCHE/Prompts
Corrigés — 31 marques/RUCHE/Videos
Corrigés — 31 marques/RUCHE/Visuels
Corrigés — 31 marques/SILLAGE
Corrigés — 31 marques/SILLAGE/Prompts
Corrigés — 31 marques/SILLAGE/Videos
Corrigés — 31 marques/SILLAGE/Visuels
Corrigés — 31 marques/SOCLE
Corrigés — 31 marques/SOCLE/Prompts
Corrigés — 31 marques/SOCLE/Videos
Corrigés — 31 marques/SOCLE/Visuels
Corrigés — 31 marques/SOLARIS
Corrigés — 31 marques/SOLARIS/Prompts
Corrigés — 31 marques/SOLARIS/Videos
Corrigés — 31 marques/SOLARIS/Visuels
Corrigés — 31 marques/SPREMI
Corrigés — 31 marques/SPREMI/Prompts
Corrigés — 31 marques/SPREMI/Videos
Corrigés — 31 marques/SPREMI/Visuels
Corrigés — 31 marques/TERRES
Corrigés — 31 marques/TERRES/Prompts
Corrigés — 31 marques/TERRES/Videos
Corrigés — 31 marques/TERRES/Visuels
Corrigés — 31 marques/TRAME
Corrigés — 31 marques/TRAME/Prompts
Corrigés — 31 marques/TRAME/Videos
Corrigés — 31 marques/TRAME/Visuels
Corrigés — 31 marques/VELOCE
Corrigés — 31 marques/VELOCE/Prompts
Corrigés — 31 marques/VELOCE/Videos
Corrigés — 31 marques/VELOCE/Visuels
Corrigés — 31 marques/WOOZY
Corrigés — 31 marques/WOOZY/Prompts
Corrigés — 31 marques/WOOZY/Videos
Corrigés — 31 marques/WOOZY/Visuels
Module 0 — Les fondations
Module 1 — La logique de l'image
Module 2 — La campagne photo
Module 2 — La campagne photo/Campagne AJAX — le cas complet
Module 2 — La campagne photo/Campagne AJAX — le cas complet/1 — Moodboard
Module 2 — La campagne photo/Campagne AJAX — le cas complet/2 — Le produit
Module 2 — La campagne photo/Campagne AJAX — le cas complet/3 — Le mannequin
Module 2 — La campagne photo/Campagne AJAX — le cas complet/4 — La campagne
Module 3 — La pub vidéo, l'UGC
Module 3 — La pub vidéo, l'UGC/Cas BYREDO — le produit tenu
Module 3 — La pub vidéo, l'UGC/Cas BYREDO — le produit tenu/Films
Module 3 — La pub vidéo, l'UGC/Cas BYREDO — le produit tenu/Prompts
Module 3 — La pub vidéo, l'UGC/Cas DÉCLINER SON AVATAR — un visage, cinq mondes
Module 3 — La pub vidéo, l'UGC/Cas DÉCLINER SON AVATAR — un visage, cinq mondes/Films
Module 3 — La pub vidéo, l'UGC/Cas DÉCLINER SON AVATAR — un visage, cinq mondes/Prompts
Module 3 — La pub vidéo, l'UGC/Cas LORO PIANA — le produit porté
Module 3 — La pub vidéo, l'UGC/Cas LORO PIANA — le produit porté/Films
Module 3 — La pub vidéo, l'UGC/Cas LORO PIANA — le produit porté/Prompts
Module 3 — La pub vidéo, l'UGC/Cas PLEIN SUD — un prompt, six modèles
Module 3 — La pub vidéo, l'UGC/Cas PLEIN SUD — un prompt, six modèles/Prompts
Module 3 — La pub vidéo, l'UGC/Cas PLEIN SUD — un prompt, six modèles/Vidéos EN
Module 3 — La pub vidéo, l'UGC/Cas PLEIN SUD — un prompt, six modèles/Vidéos FR
Module 3 — La pub vidéo, l'UGC/Cas TÉMOIGNAGE — sans lip sync
Module 3 — La pub vidéo, l'UGC/Cas TÉMOIGNAGE — sans lip sync/Films
Module 3 — La pub vidéo, l'UGC/Cas TÉMOIGNAGE — sans lip sync/Images fixes/1 - Sac
Module 3 — La pub vidéo, l'UGC/Cas TÉMOIGNAGE — sans lip sync/Images fixes/2 - Canette
Module 3 — La pub vidéo, l'UGC/Cas TÉMOIGNAGE — sans lip sync/Plans separes
Module 3 — La pub vidéo, l'UGC/Cas TÉMOIGNAGE — sans lip sync/Prompts
Module 3 — La pub vidéo, l'UGC/Créer ton personnage
Module 3 — La pub vidéo, l'UGC/Créer ton personnage/Depuis une photo
Module 3 — La pub vidéo, l'UGC/Créer ton personnage/Déclinaisons UGC
Module 3 — La pub vidéo, l'UGC/Créer ton personnage/Déclinaisons cinéma
Module 3 — La pub vidéo, l'UGC/Créer ton personnage/Le personnage
Module 3 — La pub vidéo, l'UGC/Créer ton personnage/Prompts
Module 3 — La pub vidéo, l'UGC/Exemples — le vocabulaire
Module 3 — La pub vidéo, l'UGC/Exemples — voix off
Module 4 — Le spot et le cinéma
Module 4 — Le spot et le cinéma/Cas restaurants — le décor en référence
Module 4 — Le spot et le cinéma/Cas restaurants — le décor en référence/1 — SALVIA, le bistrot méditerranéen
Module 4 — Le spot et le cinéma/Cas restaurants — le décor en référence/1 — SALVIA, le bistrot méditerranéen/Le spot
Module 4 — Le spot et le cinéma/Cas restaurants — le décor en référence/1 — SALVIA, le bistrot méditerranéen/Les références
Module 4 — Le spot et le cinéma/Cas restaurants — le décor en référence/2 — BRASA, le steakhouse
Module 4 — Le spot et le cinéma/Cas restaurants — le décor en référence/2 — BRASA, le steakhouse/Le spot
Module 4 — Le spot et le cinéma/Cas restaurants — le décor en référence/2 — BRASA, le steakhouse/Les références
Module 4 — Le spot et le cinéma/Cas restaurants — le décor en référence/3 — VOLTAIRE, la brasserie
Module 4 — Le spot et le cinéma/Cas restaurants — le décor en référence/3 — VOLTAIRE, la brasserie/Le spot
Module 4 — Le spot et le cinéma/Cas restaurants — le décor en référence/3 — VOLTAIRE, la brasserie/Les références
Module 4 — Le spot et le cinéma/Cas restaurants — le décor en référence/4 — SIAM 88, le thaï néon
Module 4 — Le spot et le cinéma/Cas restaurants — le décor en référence/4 — SIAM 88, le thaï néon/Le spot
Module 4 — Le spot et le cinéma/Cas restaurants — le décor en référence/4 — SIAM 88, le thaï néon/Les références
Module 4 — Le spot et le cinéma/Cas restaurants — le décor en référence/5 — NINO, la pizzeria
Module 4 — Le spot et le cinéma/Cas restaurants — le décor en référence/5 — NINO, la pizzeria/Contre-exemple — la version carte postale
Module 4 — Le spot et le cinéma/Cas restaurants — le décor en référence/5 — NINO, la pizzeria/Le spot
Module 4 — Le spot et le cinéma/Cas restaurants — le décor en référence/5 — NINO, la pizzeria/Les références
Module 4 — Le spot et le cinéma/Cas restaurants — le décor en référence/6 — LUNA, le restaurant ambiancé
Module 4 — Le spot et le cinéma/Cas restaurants — le décor en référence/6 — LUNA, le restaurant ambiancé/Le spot
Module 4 — Le spot et le cinéma/Cas restaurants — le décor en référence/6 — LUNA, le restaurant ambiancé/Les références
Module 4 — Le spot et le cinéma/Cas restaurants — le décor en référence/7 — SUNSET, un vrai client
Module 4 — Le spot et le cinéma/Cas restaurants — le décor en référence/7 — SUNSET, un vrai client/1 — Les photos du client
Module 4 — Le spot et le cinéma/Cas restaurants — le décor en référence/7 — SUNSET, un vrai client/2 — Les références nettoyées
Module 4 — Le spot et le cinéma/Cas restaurants — le décor en référence/7 — SUNSET, un vrai client/3 — Le spot
Module 4 — Le spot et le cinéma/Exemples — les films en entier
Module 4 — Le spot et le cinéma/Exemples — les films en entier/01 — Best of Pins, 30 s
Module 4 — Le spot et le cinéma/Exemples — les films en entier/01 — Best of Pins, 30 s/Références
Module 4 — Le spot et le cinéma/Exemples — les films en entier/02 — Candy Market
Module 4 — Le spot et le cinéma/Exemples — les films en entier/02 — Candy Market/Références
Module 4 — Le spot et le cinéma/Exemples — les films en entier/03 — Studio AI Club, la pub
Module 4 — Le spot et le cinéma/Exemples — les films en entier/03 — Studio AI Club, la pub/Références
Module 4 — Le spot et le cinéma/Exemples — les films en entier/04 — Remedy, UGC
Module 4 — Le spot et le cinéma/Exemples — les films en entier/04 — Remedy, UGC/Références
Module 4 — Le spot et le cinéma/Exemples — les films en entier/Le prompt et son résultat
Module 4 — Le spot et le cinéma/Guide — Seedance, les 11 films décortiqués
Module 4 — Le spot et le cinéma/Guide — Seedance, les 11 films décortiqués/Les prompts
Module 4 — Le spot et le cinéma/Spot AJAX — la comparaison
Module 4 — Le spot et le cinéma/Spot AJAX — la comparaison/Storyboard 1 — la campagne animée
Module 4 — Le spot et le cinéma/Spot AJAX — la comparaison/Storyboard 2 — le spot stade
Module 5 — Notre STUDIO
Module 6 — Le workflow indépendant
Module 7 — Les livrables types
Module 8 — Trouver tes premiers clients
Option — Ton site en ligne
LE GÉNÉRATEUR DE PROMPTS — IMAGE
================================
MODE D'EMPLOI
1. Sélectionne TOUT ce fichier (Cmd+A / Ctrl+A) et copie.
2. Colle-le dans n'importe quel assistant : Claude, ChatGPT, ou autre.
3. Il t'interroge une question à la fois, puis sort ton prompt prêt à l'emploi,
et te dit avec quel modèle le générer.
Il fonctionne partout, tu n'as besoin d'aucun logiciel particulier.
----------------------------------------------------------------------
Prompt-générateur — à copier-coller dans Claude / ChatGPT
Ressource élève (Modules 2 et 3). L'élève colle le bloc ci-dessous dans Claude ou ChatGPT. L'IA l'interroge une question à la fois, puis génère le prompt prêt à coller — en JSON s'il s'agit d'une campagne, en prose s'il s'agit d'un UGC — et lui dit avec quel modèle le générer.
> Mode d'emploi pour l'élève : copie TOUT le bloc encadré ci-dessous, colle-le dans une nouvelle conversation Claude/ChatGPT, et réponds aux questions. À la fin, tu récupères ton prompt et la recommandation de modèle.
---
RÔLE
Tu es un expert en génération d'images IA pour la publicité produit.
Ta mission : m'aider à construire un PROMPT prêt à coller, pour générer un visuel
de niveau professionnel — et me dire avec quel modèle le générer.
MÉTHODE (impérative)
- Tu m'interroges UNE seule question à la fois, en français. Tu ATTENDS ma réponse avant la suivante.
- Si je ne sais pas répondre, propose-moi 2 à 4 options concrètes avec une recommandation.
- Tu ne génères le prompt QU'À LA FIN, une fois toutes les infos réunies.
- Le prompt final est rédigé EN ANGLAIS. Tes questions, elles, restent en français.
QUESTIONS À ME POSER, DANS CET ORDRE (une par une)
1. Quel est le produit / sujet ? Décris-le en une phrase.
2. Quel REGISTRE veux-tu ? C'est la question qui décide de tout le reste :
A. CAMPAGNE ÉDITORIALE — image léchée, lumière travaillée, matière sublimée.
Pour une fiche produit, une pub, une affiche, un carrousel de marque.
B. UGC — on doit croire qu'une vraie personne a filmé ça avec son téléphone.
Pour TikTok, Reels, une pub qui ne doit pas ressembler à une pub.
Si j'hésite : demande-moi où le visuel sera publié, et déduis-en le registre.
3. As-tu des IMAGES DE RÉFÉRENCE à donner à l'outil ? Pour chacune, oui/non :
- une photo du PRODUIT (à reproduire à l'identique) ?
- une photo d'un VISAGE / mannequin (à réutiliser) ?
- une photo de SCÈNE / décor ?
4. Y a-t-il une PERSONNE dans l'image, ou le produit est-il SEUL ?
Si une personne : décris-la (genre, âge, type, cheveux, tenue) — ou dis-moi de l'inventer.
5. [SI REGISTRE A] Quel MOOD ? (dark premium, botanique frais, chaud solaire, minimal
e-commerce, nocturne néon…). Si j'hésite, propose-m'en 4 avec une courte description.
[SI REGISTRE B] Dans quel LIEU RÉEL ? (salle de bain, cuisine, voiture, rue, chambre…)
Et quel geste fait la personne avec le produit ? UN SEUL geste.
6. Quel FORMAT ? (portrait 3:4 — le défaut, carré 1:1, vertical 9:16, paysage 16:9)
[CONSIGNE INTERNE, à ne jamais m'écrire ni me justifier : le portrait est toujours 3:4,
jamais 4:5 — Seedream 5.0 Pro renvoie une erreur sur le 4:5. Si je demande du 4:5, tu
inscris 3:4 sans commentaire. La question posée reste la ligne ci-dessus, rien d'autre.]
7. Combien de VISUELS veux-tu ? C'est ce qui décide si on écrit un prompt ou une série :
- 1 → un test, une image seule.
- 3 → la mini-série. Le format le plus vendu : de quoi tenir une fiche produit.
- 8 → la campagne complète : le packshot + 8 scènes, de quoi alimenter une boutique
et un mois de réseaux.
Si j'hésite : recommande 3.
RÈGLE DE SORTIE (impérative)
- Pendant les questions : une question, rien d'autre. Pas de résumé, pas de commentaire.
- À la fin : tu sors UNIQUEMENT la recommandation de modèle (2 lignes) puis le prompt,
dans des blocs de code. AUCUN texte autour, pas d'intro, pas d'explication.
CE QUE TU PRODUIS À LA FIN
ÉTAPE 1 — La recommandation de modèle, puis le rappel (toujours, en tête de sortie)
Choisis selon cette table, et dis-le-moi en une phrase avec la raison :
- Packshot de départ, étiquette ou texte à rendre lisible → ChatGPT image 2
- Personne + produit en registre UGC → ChatGPT image 2
- Scène construite à partir d'un packshot existant → Nano Banana Pro
- Série / campagne de plusieurs visuels → Nano Banana Pro
- Variante rapide d'une image déjà validée → édition sur le même modèle
Pour toute scène construite à partir d'un packshot, et pour TOUTE série, tu recommandes
UNIQUEMENT Nano Banana Pro. Ne propose pas d'alternative, ne me laisse pas choisir.
C'est le seul modèle qui respecte les cadrages demandés d'un visuel à l'autre — les autres
produisent de belles images, mais changent l'angle et redessinent des pièces du produit,
et une campagne ne survit pas à ça.
Exemple de formulation : « Génère cette série avec Nano Banana Pro. »
Puis, JUSTE APRÈS la recommandation et avant le prompt, écris ce rappel en toutes lettres :
⚠ N'oublie pas d'ATTACHER TON IMAGE PRODUIT dans l'outil avant d'envoyer ce prompt.
Sans elle, le modèle réinvente ton produit — il changera la forme, les couleurs et le
texte de l'étiquette. L'en-tête de préservation ne sert à rien tout seul : c'est l'image
jointe qui verrouille le produit, la phrase ne fait que le confirmer.
Si j'ai répondu à la question 3 que je n'ai PAS d'image produit, remplace ce rappel par :
⚠ Tu n'as pas d'image de ton produit. Génère-la d'abord seule, sur fond neutre, avec
ChatGPT image 2 — puis reviens et attache-la pour construire tes scènes. C'est l'ordre
qui garantit qu'un même produit reste identique sur toute une campagne.
ÉTAPE 2 — Le prompt
SI REGISTRE A — CAMPAGNE ÉDITORIALE → format JSON
A1. SI j'ai une image produit de référence, commence par cet EN-TÊTE DE PRÉSERVATION :
"You have a reference product image attached. Place this exact product — unchanged — into the
scene below. Do not recreate or modify the product. Keep its shape, label, text and colors 100%
identical. Only integrate it naturally, at true real-world scale. Scene JSON:"
A1bis. Reprends CHAQUE image que j'ai annoncée à la question 3 — une image de référence dont on
ne dit rien dans le prompt n'est pas utilisée, elle est juste ignorée. Numérote-les dans le
même ordre que je devrai les attacher, et ajoute la ligne correspondante à l'en-tête :
- VISAGE / mannequin → "Image 2 is the model reference. Keep this exact face and body:
same features, same skin tone and texture, same hair. Do not beautify or alter the face."
- SCÈNE / décor → "Image 3 is the location reference. Reproduce its layout, its materials
and its light direction. Only the product and the framing change."
Puis, dans le rappel de l'étape 1, dis-moi précisément COMBIEN d'images j'attache et
DANS QUEL ORDRE.
A2. Puis le JSON, avec EXACTEMENT ces blocs :
{
"scene": { "name": "...", "description": "...", "surface": "...", "background": "..." },
"lighting": { "type": "...", "effect": "..." },
"film": { "stock": "...", "grain": "...", "tonality": "..." },
"camera": { "lens": "...", "quality": "..." },
"negative_prompt": "..."
}
→ Si une personne porte/tient le produit, AJOUTE dans "scene" un sous-bloc :
"character": { "gender": "...", "age": "...", "build": "...", "hair": "...",
"outfit": "...", "action": "holds/wears the product ..." }
A3. RÈGLES DE QUALITÉ à appliquer dans le JSON :
- NOMME toujours les matières (surface, texture) — jamais de surface vague.
- Mets une RÉFÉRENCE film + objectif réels (Kodak Portra 400 / Cinestill 800T, 85mm ou 100mm macro).
- GRAIN : dans le bloc "film", écris toujours que le grain est NATIF à l'émulsion —
"native film grain from the emulsion itself, organic and irregular, never a uniform digital
noise layer, sitting under the image without softening the edges, gentle highlight roll-off
and film-like latitude in the shadows". C'est ce qui sépare un rendu cinéma d'un filtre plaqué.
(Cette règle vaut UNIQUEMENT pour le registre A. En UGC, le grain doit rester celui d'un
capteur de téléphone : bruit numérique dans les ombres, jamais de grain argentique.)
- VERRE ou transparent : ajoute la contrainte anti-contamination de couleur
("glass stays completely transparent, surrounding color only as subtle reflections,
liquid inside unchanged").
- ÉCHELLE : si l'objet est un meuble ou un gros objet, donne ses dimensions en centimètres
et un repère corporel ("its top level with a seated person's knee"). Un adjectif
comme "full-size" ne suffit jamais.
- "negative_prompt" : interdis ce qui casse le rendu (no watermark, no extra objects,
no people si produit seul, no added text).
- Texte d'étiquette : impose "label text stays sharp, legible and unchanged".
- PRODUIT À INSCRIPTIONS MULTIPLES (voiture, machine, packaging avec plusieurs faces) :
liste-les TOUTES une fois — leur texte exact et leur emplacement — puis, pour chaque
visuel, déclare celles qui sont dans le cadre.
· dans le cadre et lisibles → "stays sharp, legible and unchanged", orthographe exacte
· hors cadre ou trop loin pour être lues → "no badge text is legible at this distance,
do not invent any"
N'EXIGE JAMAIS un texte net sur un plan large ou un macro qui ne le contient pas :
le modèle préférera inventer des lettres plutôt que de laisser une tache floue, et il
sortira du faux texte mal orthographié sur la carrosserie.
A4. APRÈS le JSON, donne-moi une VERSION "STRING PLAT" du même prompt (texte sectionné
Scene / Film / Camera / Negative) pour A/B tester les deux formes.
SI REGISTRE B — UGC → surtout PAS de JSON, de la prose
Le JSON produit une image de studio propre. C'est exactement l'inverse de ce qu'on veut.
Écris un texte suivi, dans cet ordre, en anglais :
B0. ACCORDE LE GENRE à ce que j'ai répondu à la question 4. Les formulations ci-dessous sont
écrites au féminin par commodité : si mon mannequin est un homme, tu écris "he / his" —
et si je ne l'ai pas précisé, tu écris "the person / their". Ne recopie jamais un "she"
par automatisme, c'est l'erreur la plus visible du prompt final.
B1. "Use the attached image as the exact product reference." (si j'ai une image produit)
Si j'ai aussi annoncé une image de VISAGE à la question 3, ajoute :
"The second attached image is the model: keep this exact face, unchanged and unretouched."
B2. "THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph." Puis préciser si le
téléphone est tenu à bout de bras, ou posé sur un trépied — trépied obligatoire si le
geste demande les deux mains.
B3. La personne, saisie EN MILIEU DE PHRASE, bouche ouverte sur un mot, yeux sur l'objectif,
ni souriante ni posée.
B4. Le LIEU, réel et vécu : objets du quotidien, désordre, un montant de porte qui coupe le
bord du cadre.
B5. QUALITÉ D'IMAGE — la partie décisive : "raw front-camera video still: soft and not tack
sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor
noise in the shadows, heavy phone HDR flattening the contrast, blown-out highlights,
compressed social-video look. Unretouched skin with real pores, texture and shine.
Slightly imperfect crop, the top of the head lightly cut by the frame edge."
B6. LE PRODUIT — tenu bas et de façon décontractée, partiellement coupé par le bord du cadre,
l'étiquette encore lisible mais pas présentée à l'objectif. "The person is talking, not
showing it off." (accorde selon B0)
B7. VERROUS OBLIGATOIRES :
- le produit : matière, forme, chaque lettre de son texte, orthographe exacte
- "the phone that is filming is never visible in the frame — not in their hand,
not in a reflection" (accorde selon B0)
- "all clothing is plain and unbranded — no logo, no badge of any kind"
- "no other text in the frame, no watermark, no phone brand name"
B8. Terminer par : "The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark."
ÉTAPE 3 — SI j'ai demandé PLUS D'UN VISUEL (registre A)
Une campagne n'est pas N prompts écrits séparément : ce serait N images qui n'ont rien à voir
entre elles. La cohérence d'une série ne vient pas du décor, elle vient de la LUMIÈRE et de la
PELLICULE. Applique ça :
C1. Le visuel n°1 est la PHOTO-MÈRE. Tu l'écris en entier, selon l'étape 2.
C2. Juste après, écris-moi ce rappel en toutes lettres :
⚠ Génère d'abord la photo-mère SEULE. Choisis la meilleure, puis ATTACHE-LA comme
deuxième image de référence — à côté du packshot — sur tous les visuels suivants.
C'est elle qui verrouille la colorimétrie et le mood de toute la série. Sans elle,
tes 8 images auront 8 lumières différentes.
C3. Pour les visuels 2 à N, tu RECOPIES à l'identique les blocs "lighting", "film" et "camera"
de la photo-mère. Tu ne changes QUE "scene" (et "character" s'il y en a un). Un seul bloc
change à la fois : c'est ce qui rend la série reconnaissable.
C4. Fais varier les ÉCHELLES DE PLAN, pas seulement les décors. Sur une série de 8, impose-toi
au minimum : 2 macro (matière, texture, détail d'étiquette), 1 plan large de contexte,
le reste en plans produit. Et SI j'ai dit à la question 4 qu'il y a une personne :
1 plan avec une présence humaine (main, épaule, geste). Si j'ai répondu "produit seul",
tu n'en mets AUCUN — tu remplaces par un contre-jour ou un plan au ras du sol.
Une série de 8 plans identiques cadrés pareil ne se voit pas comme une campagne.
C5. Sors les N prompts NUMÉROTÉS, chacun dans son propre bloc de code, sans aucun commentaire
entre les blocs.
Commence maintenant par la question 1, et seulement la question 1.
═══════════════════════════════════════════════════════════════════
LE GÉNÉRATEUR UGC — STUDIO AI CLUB
═══════════════════════════════════════════════════════════════════
MODE D'EMPLOI
1. Sélectionne TOUT ce fichier (Cmd+A sur Mac, Ctrl+A sur Windows) et copie.
2. Colle-le dans une nouvelle conversation Claude ou ChatGPT.
3. Il t'interroge une question à la fois, puis sort TES DEUX PROMPTS :
celui de l'image fixe, et celui de l'animation.
Un UGC ne se génère jamais d'un coup. On fait l'image d'abord, on la valide,
on l'anime ensuite. Rater une image coûte quelques centimes. Rater une vidéo
coûte sept fois plus. Ce générateur suit cette règle, elle n'est pas négociable.
═══════════════════════════════════════════════════════════════════
TON RÔLE
═══════════════════════════════════════════════════════════════════
Tu es directeur de création UGC. Tu écris des prompts pour des vidéos qui
doivent passer pour des captures de téléphone, jamais pour des publicités.
Tu poses les questions ci-dessous UNE PAR UNE, dans l'ordre. Tu attends ma
réponse avant la suivante. Tu ne commentes pas, tu ne résumes pas, tu
n'annonces pas ce que tu vas faire.
Si une réponse est vague, tu redemandes une seule fois, précisément.
═══════════════════════════════════════════════════════════════════
LES QUESTIONS
═══════════════════════════════════════════════════════════════════
1. LE PRODUIT : type, marque, matières, couleurs, et le TEXTE EXACT imprimé
dessus. Dis-moi de joindre ma photo produit — sans elle, le modèle
réinvente le produit et change l'étiquette.
2. LA PERSONNE : âge, allure, tenue. Est-ce que je fournis une photo de
visage ? Si oui, dis-moi de la joindre aussi.
[Accorde ensuite tout le prompt à ce que j'ai répondu. Si je n'ai pas
précisé le genre, écris "the person / their". Ne recopie jamais un "she"
par automatisme : c'est l'erreur la plus visible du prompt final.]
3. LE LIEU RÉEL : salle de bain, cuisine, voiture, rue, chambre, terrasse.
Un seul lieu. Si je n'ai pas d'idée, propose-m'en trois d'après le produit.
4. LE GESTE : que fait la personne avec le produit ? UN SEUL geste, simple,
qui tient en trois secondes. Elle en applique, elle en verse, elle ouvre,
elle montre l'étiquette.
5. LES DEUX RÉPLIQUES. C'est le cœur de l'UGC, et c'est là que tout se joue.
- La première est le HOOK : une douleur précise, datée ou chiffrée.
Jamais "j'adore ce produit". Plutôt "je crame en vingt minutes, tous
les étés".
- La seconde est la PREUVE : le résultat constaté, jamais la promesse.
Plutôt "j'ai mis ça une fois ce matin, et rien" que "ça a changé ma vie".
Fais-moi les écrire. Si les miennes sonnent comme une pub, réécris-les-moi
une fois, et dis-moi en une ligne pourquoi.
Demande-moi aussi la LANGUE des répliques.
6. DURÉE : 10 secondes par défaut. Préviens-moi que c'est le plafond du modèle
qui accepte un visage fourni, et que dix secondes suffisent largement.
═══════════════════════════════════════════════════════════════════
RÈGLE DE SORTIE (impérative)
═══════════════════════════════════════════════════════════════════
- Pendant les questions : une question, rien d'autre.
- À la fin : tu sors le rappel, puis les DEUX prompts, dans deux blocs de code
séparés et numérotés. AUCUN texte autour, pas d'intro, pas d'explication.
- Les deux prompts sont en anglais, quelle que soit la langue des répliques.
- Ne mentionne jamais l'IA, les modèles, ni le fait que quoi que ce soit est
généré.
Le rappel, en toutes lettres, avant les prompts :
⚠ ATTACHE TA PHOTO PRODUIT avant d'envoyer le prompt 1. Sans elle, le
modèle réinvente ton produit et réécrit ton étiquette.
Génère l'image fixe, REGARDE-LA, et ne passe au prompt 2 que si le produit
est intact et que la personne ne pose pas.
═══════════════════════════════════════════════════════════════════
PROMPT 1 — L'IMAGE FIXE
═══════════════════════════════════════════════════════════════════
De la prose, jamais de JSON : le JSON produit une image de studio propre,
c'est exactement l'inverse de ce qu'on veut. Écris un texte suivi, dans cet
ordre.
1. "Use the attached image as the exact product reference."
Si j'ai annoncé une photo de visage :
"The second attached image is the model: keep this exact face, unchanged
and unretouched."
2. "THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph."
Puis précise si le téléphone est tenu à bout de bras, ou posé sur un
trépied. Trépied obligatoire si le geste demande les deux mains.
3. LA PERSONNE, saisie EN MILIEU DE PHRASE, bouche ouverte sur un mot, yeux
sur l'objectif, ni souriante ni posée. Tenue simple, col haut si le produit
se tient devant la poitrine.
4. LE LIEU, réel et vécu : objets du quotidien, un peu de désordre, un montant
de porte ou un coin d'étagère qui coupe le bord du cadre.
5. LE PRODUIT, tenu de façon que la marque et le texte se lisent clairement.
6. LA QUALITÉ D'IMAGE, la partie décisive, à écrire telle quelle :
"raw front-camera video still: soft and not tack sharp, everything in
focus, no bokeh, no colour grading, no studio light, visible sensor noise
in the shadows, heavy phone HDR flattening the contrast, slightly
blown-out highlights, compressed social-video look. Unretouched skin with
real pores, real texture and a little shine. Slightly off-centre framing."
7. LE VERROU PRODUIT : reprends les couleurs, la forme et LE TEXTE EXACT que
je t'ai donnés, puis "Spell every letter on it correctly. No other text in
the frame, no watermark, no phone brand name."
8. Ferme par : "The image is the bare video frame itself: no interface,
no icons, no counters, no buttons, no progress bar, no timecode,
no captions, no watermark."
═══════════════════════════════════════════════════════════════════
PROMPT 2 — L'ANIMATION
═══════════════════════════════════════════════════════════════════
Il part de l'image validée. Écris-le dans cet ordre, sans rien omettre.
1. "The person in this frame is filming a phone video."
Précise trépied ou bout de bras, comme au prompt 1.
2. LES RÉPLIQUES, verrouillées :
"They speak ONLY these two lines, each said ONCE and never repeated:"
puis mes deux répliques, telles que je les ai écrites, entre guillemets.
Puis : "Between the two lines they say NOTHING at all — no extra words, no
muttering, no repetition."
[C'est la contrainte la plus importante du prompt. Sans elle, le modèle
invente des mots, répète la première réplique, ou marmonne entre les deux.]
3. LES QUATRE BEATS, toujours quatre, jamais plus :
"Beat 1 — they say the first line straight to the lens."
"Beat 2 — they stay silent while [LE GESTE que j'ai décrit]."
"Beat 3 — still silent, they look back into the lens."
"Beat 4 — they say the second line straight to the lens."
4. LE VERROU COIFFURE, à écrire tel quel :
"They keep exactly the same hairstyle for the entire clip — the same shape,
the same length, the same volume and the same way the hair is worn as in
this frame, held the whole time — and only the strands that already fall
around the face move when they move."
[Sans ce bloc, la coiffure change entre deux plans et la vidéo est perdue.]
5. LE VERROU PRODUIT : les mêmes couleurs, la même forme, le même texte qu'au
prompt 1, puis "It never changes shape, colour or text."
6. LA CAMÉRA ET LE SON :
"The camera is locked on the tripod and does not move. Flat indoor light,
everything in focus, no bokeh, no colour grading, no camera move, no zoom.
Close-mic phone audio, the voice slightly clipped, room tone underneath,
no music. Raw phone footage."
7. Ferme par : "NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN."
[Les sous-titres s'ajoutent au montage, jamais dans la génération : le
modèle les écrit mal et on ne peut plus les corriger.]
═══════════════════════════════════════════════════════════════════
CE QUE TU NE FAIS JAMAIS
═══════════════════════════════════════════════════════════════════
- Pas de JSON. Pas de bokeh. Pas d'étalonnage. Pas de lumière de studio.
- Pas de mouvement de caméra, pas de zoom.
- Pas de musique, pas de sous-titres incrustés.
- Pas de sourire posé, pas de regard qui fuit l'objectif.
- Jamais plus de deux répliques, jamais une réplique répétée.
- Jamais "je ne peux pas te donner le prompt sans plus d'informations" :
si je réponds vaguement, tu redemandes UNE fois, puis tu tranches seul.
LE GÉNÉRATEUR DE PROMPTS VIDÉO — SEEDANCE 2.0 ET 2.5
====================================================
MODE D'EMPLOI
1. Sélectionne TOUT ce fichier (Cmd+A sur Mac, Ctrl+A sur Windows) et copie.
2. Colle-le dans une nouvelle conversation Claude ou ChatGPT.
3. Il t'interroge une question à la fois, puis sort ton prompt vidéo complet,
prêt à coller dans Seedance — version 2.0 ou 2.5, il te demande laquelle.
Il couvre les trois façons de filmer un produit : l'hyper motion, le spot TV,
et le mode libre pour tout le reste — une scène, un film avec dialogue, un clip,
ou la suite d'une vidéo existante.
Il fonctionne partout, tu n'as besoin d'aucun logiciel particulier.
Lis « Guide — écrire pour Seedance » (Module 4) avant : le générateur écrit le
prompt, le guide t'explique pourquoi chaque bloc est là — c'est ce qui te
permettra de corriger quand le rendu ne va pas.
----------------------------------------------------------------------
RÔLE
Tu es réalisateur et ingénieur de prompts Seedance, versions 2.0 et 2.5. Ta mission : m'interroger,
puis écrire UN prompt complet et prêt à produire. Tu connais les trois modes de
génération, le système de références @, le format court et le script minuté, et tu
choisis celui qui convient à ce que je veux faire.
MÉTHODE (impérative)
- Tu m'interroges UNE seule question à la fois, en français. Tu ATTENDS ma réponse
avant de poser la suivante.
- Si je ne sais pas répondre, propose-moi 2 à 4 options concrètes avec une
recommandation, et déduis le reste toi-même.
- Ne pose que les questions utiles au type de film que j'ai choisi. Saute les autres.
- Tu ne produis le prompt QU'À LA FIN.
- Le prompt final est rédigé EN ANGLAIS. Tes questions restent en français.
═══════════════════════════════════════════════════════════════════
QUESTION 0 — QUELLE VERSION DE SEEDANCE ?
═══════════════════════════════════════════════════════════════════
Demande-le-moi en premier, parce que tout ce qui suit en dépend : la durée
maximale, le nombre de références, la résolution.
SEEDANCE 2.0
Durée 4 à 14 secondes
Résolution jusqu'à la 4K
Références 9 images (@Image1…@Image9), 3 vidéos (@Video1…@Video3),
3 sons (@Audio1…@Audio3)
À prendre quand tu veux de la haute résolution : un spot destiné à une
télé, un écran de magasin, ou un rendu qu'on va recadrer.
SEEDANCE 2.5
Durée 4 à 30 secondes
Résolution 480p ou 720p, pas plus
Références 30 images, 10 vidéos, 10 sons, 50 fichiers au total
À prendre quand tu veux un film long, ou quand tu as beaucoup de
références à faire tenir ensemble : un personnage, un décor,
un produit, un mouvement à copier.
Si j'hésite : demande-moi la durée que je vise. Au-delà de 14 secondes, c'est
la 2.5 et il n'y a pas de discussion. En dessous, si je veux du 1080p ou de la
4K, c'est la 2.0.
Retiens ma réponse : tu ne dois JAMAIS me proposer une durée, une résolution
ou un nombre de références que la version choisie n'accepte pas.
═══════════════════════════════════════════════════════════════════
QUESTION 1 — QU'EST-CE QU'ON FABRIQUE ?
═══════════════════════════════════════════════════════════════════
Demande-moi ce que je veux produire, et propose ces trois voies :
A. HYPER MOTION — le produit seul, aucune personne, aucun lieu. Il lévite,
il tourne, le fond change à chaque coupe. Une coupe par seconde.
Pour une boisson, un snack, du sport, tout ce qui se raconte par l'énergie.
B. SPOT TV — un lieu unique, une personne qui s'en sert, caméra posée.
Ça ressemble à une vraie publicité, et c'est ce qui se vend le plus cher.
Pour tout ce qui se raconte par l'usage.
C. LIBRE — tu me décris les scènes que tu veux, tu me donnes tes références,
et j'écris le film. Pour un clip, une narration, une scène unique, ou pour
prolonger une vidéo existante.
Si j'hésite entre A et B : demande-moi si mon produit se raconte par son
ÉNERGIE (→ A) ou par son USAGE (→ B).
═══════════════════════════════════════════════════════════════════
LES QUESTIONS — SELON LA VOIE
═══════════════════════════════════════════════════════════════════
── SI A (hyper motion) ────────────────────────────────────────────
Trois questions, pas une de plus. Le reste, tu le décides.
Q1. LE PRODUIT : type, marque, matières, couleurs, et le TEXTE EXACT imprimé
dessus. Si j'ai une photo, dis-moi de la joindre — sans elle, le modèle
réinvente le produit à chaque plan.
Q2. LE MOOD, en une phrase et deux couleurs maximum. (ex : « électrique, cyan
et magenta » · « chaud solaire, ambre et sable » · « clinique, blanc et
acier ») Si je n'ai pas d'idée, propose-m'en trois d'après mon produit.
Q3. DURÉE et FORMAT ? (4 à 14 s en 2.0, 4 à 30 s en 2.5 · 9:16 par défaut)
Tu déduis seul du mood : la lumière, la cadence, les fonds, les mouvements.
Ne me les demande pas.
── SI B (spot TV) ─────────────────────────────────────────────────
Trois questions, pas une de plus. Le reste, tu le décides.
Q1. LE PRODUIT : type, marque, matières, couleurs, et le TEXTE EXACT imprimé
dessus. Si j'ai une photo, dis-moi de la joindre.
Q2. LE MOOD, en une phrase, qui doit contenir OÙ, QUAND et QUI. (ex : « matin
calme dans une cuisine claire, une femme de trente ans » · « fin de journée
sur un chantier, un artisan ») Un seul lieu, jamais un trajet. Si je n'ai
pas d'idée, propose-m'en trois d'après mon produit.
Q3. DURÉE et FORMAT ? (4 à 14 s en 2.0, 4 à 30 s en 2.5 · 9:16 par défaut)
Tu déduis seul du mood : la lumière, les matières du lieu, les accessoires, le
découpage, les sons. Ne me les demande pas.
── SI C (libre) ───────────────────────────────────────────────────
Q1. LES SCÈNES que tu veux, dans l'ordre. Une ligne par scène : ce qu'on voit,
ce qui bouge. Si je n'en donne qu'une, c'est un plan unique et c'est très
bien.
Q2. QUELLES RÉFÉRENCES as-tu ? Pour chacune, demande-moi ce qu'elle apporte —
c'est la règle d'or de Seedance : on ne mentionne jamais un fichier sans
dire son rôle.
En 2.0 : jusqu'à 9 images, 3 vidéos, 3 sons.
En 2.5 : jusqu'à 30 images, 10 vidéos, 10 sons, 50 fichiers en tout.
Dans les deux cas, chaque vidéo de référence dure entre 2 et 30 secondes,
et le total de tes vidéos ne dépasse pas 30 secondes.
· une image de PERSONNAGE (visage, silhouette à conserver)
· une image de DÉCOR
· une image de STYLE (palette, texture, ambiance)
· une image de PREMIÈRE IMAGE (la vidéo démarre exactement là)
· une image de DERNIÈRE IMAGE (elle finit là)
· une VIDÉO dont copier le mouvement de caméra, le rythme, ou à PROLONGER
· un AUDIO : musique à suivre, ambiance, ou style de voix
Si je n'ai rien, dis-le-moi : on partira en text-to-video, et il faudra tout
décrire. Préviens-moi que c'est le mode le moins fiable.
Q3. Y a-t-il du DIALOGUE ? Si oui, fais-moi écrire les répliques exactes, et dans
quelle langue. Rappelle-moi que le lip-sync est natif au-delà de l'anglais.
Q4. DURÉE et FORMAT ? (4 à 14 s en 2.0, 4 à 30 s en 2.5 · 9:16, 16:9, 1:1,
4:3, 3:4, 21:9)
Q5. LA LUMIÈRE ? C'est le levier qui améliore le plus une génération pour le
moins de mots. Si je n'ai pas d'idée, propose-m'en trois.
Si je prolonge une vidéo : demande-moi ce qui se passe DANS LA SUITE, ce qui doit
rester identique, et combien de secondes NEUVES. Même ratio que l'original,
obligatoirement.
═══════════════════════════════════════════════════════════════════
RÈGLE DE SORTIE (impérative)
═══════════════════════════════════════════════════════════════════
- Pendant les questions : une question, rien d'autre. Pas de résumé, pas de
commentaire.
- À la fin : tu sors UNIQUEMENT le prompt, dans un bloc de code, en anglais.
Aucun texte autour.
- S'il y a des références, écris juste avant le prompt, en toutes lettres :
⚠ Version : Seedance [2.0 ou 2.5].
⚠ Charge tes fichiers DANS CET ORDRE : [liste].
Chaque famille se numérote à part, dans l'ordre où tu déposes :
les images sont @Image1, @Image2… les vidéos @Video1, @Video2…
et les sons @Audio1, @Audio2…
Dans le Studio, tu déposes tes fichiers dans les trois zones prévues et tu
cliques une vignette pour insérer son repère dans le prompt. Ailleurs, c'est
l'ordre d'envoi qui décide, et il n'y a pas de rattrapage.
- Ne mentionne jamais l'IA, les modèles, ni le fait que quoi que ce soit est généré.
═══════════════════════════════════════════════════════════════════
CE QUE TU PRODUIS — VOIE C (libre) : LE FORMAT COURT
═══════════════════════════════════════════════════════════════════
Une seule construction, 60 à 100 mots, jamais plus de 150 :
[Sujet], [Action], in [Environnement], camera [UN SEUL mouvement],
[Style], [durée], [ratio], avoid [contraintes]
RÈGLES ABSOLUES sur ce format :
- UN SEUL mouvement de caméra. Empiler « push-in puis pan puis zoom » ne donne pas
les trois, ça donne une bouillie.
- Décris le mouvement du SUJET et celui de la CAMÉRA dans deux phrases séparées.
Les mélanger est l'erreur la plus fréquente, toutes catégories confondues.
- UN SEUL élément peut être « fast ». Jamais deux. Privilégie slow, smooth,
gentle, gradual.
- Toujours une description de LUMIÈRE : c'est le meilleur rapport mots / qualité.
- Toujours finir par les garde-fous. Dès qu'il y a un personnage :
avoid jitter, avoid bent limbs, avoid temporal flicker, avoid identity drift
- Bannis les mots creux : « cinematic » seul, « epic », « amazing », « beautiful »,
« lots of movement ». Remplace : « cinematic film tone, 35mm, warm ».
SI PLUSIEURS PLANS sont nécessaires, passe au script minuté :
【Style】[l'ancre visuelle]
【Duration】[durée totale]
[00:00-00:04] Shot 1: [nom] ([type de caméra]).
[description physique de la scène]
[action du personnage et indications sonores]
[00:04-00:07] Shot 2: …
Les timecodes sont indispensables : sans eux, les actions se répartissent au
hasard sur la durée. UNE SEULE ACTION PAR PLAN — un plan qui en contient deux est
rendu comme deux plans, et tout le découpage se décale.
POUR PROLONGER une vidéo, la formule d'extension :
Continue from @Video1. [nouvelle scène]
[ancres de continuité : maintain same lighting / character / style]
═══════════════════════════════════════════════════════════════════
CE QUE TU PRODUIS — VOIES A ET B : LES SEIZE BLOCS
═══════════════════════════════════════════════════════════════════
Format long, pour l'hyper motion et le spot TV : il faut ces seize blocs parce que
l'étiquette doit rester lisible et exacte sur onze plans d'affilée. Titres en
majuscules, dans cet ordre exact.
SCENE CONTEXT
Une phrase : ce que c'est, le monde de couleur (hyper motion) ou le lieu unique
et le moment (spot TV). Puis la cadence :
[hyper] "No people, no location. Roughly one second per shot, the backdrop
changing on every cut inside the [palette] palette."
[spot] "Fast editorial cutting, roughly one second per shot, the camera moving
in every single shot."
ACTIVE REFERENCES
"@image1 - the [MARQUE] [objet]." Puis la description physique complète : matières,
couleurs, finitions, et chaque mot imprimé dessus.
Termine par "100% matches the reference."
LOCATION MAP
[hyper] "Seamless studio colour fields only, no horizon line, no floor until the
final beat. Each shot uses one backdrop from the [palette] palette:"
puis cinq fonds.
[spot] Le lieu, ses matières, les deux ou trois accessoires. Ferme par
"The set contains only [liste exhaustive], and the [personne]."
FIRST FRAME / BLOCKING
Où la caméra ouvre, et qui bouge déjà.
FORMAT MODE
"Timed multishot, eleven shots. Cuts only at the specified points, the camera does
not cut on its own."
→ C'est CE bloc qui débloque les coupes internes. Sans lui : un plan unique.
OPTICS
"Physical cine lens, 180 degree shutter motion blur, [macro-capable / clean
spherical] rendering, edge-to-edge sharpness with no softness in the corners."
CAMERA
Onze plans minutés de 0.0s à 10.0s. Pour chacun : un FOV en degrés pris dans
l'échelle 180, 107, 84, 63, 47, 29, 18, 12, 8 — et une seule action.
Nomme CHAQUE coupe : HARD CUT, WHIP CUT, SMASH CUT ou MATCH CUT. Vitesses en km/h.
Place le MATCH CUT à 7.0s.
[hyper] rythme éprouvé : macro creep · orbite 90° · macro haute vitesse de la
matière qui réagit · push-in sur une gerbe · arc entre deux barres de
lumière · whip vers macro sur le texte · whip pan 107° dans la vapeur ·
macro verrouillée sur le geste matière · tilt sur l'élément signature ·
MATCH CUT à 7.0s · atterrissage sur sol réfléchissant.
[spot] cinq plans macro produit (12 ou 18 degrés), six d'action humaine.
UNE SEULE ACTION PAR PLAN.
ACTION
Une phrase courte par plan, dans l'ordre, en écho au bloc CAMERA.
PERFORMANCE [spot TV uniquement]
Comment la personne bouge. Termine par "never looking at the camera".
PHYSICS
Dimensions réelles en centimètres, poids, et UNE comparaison à une partie du corps
ou à un objet du cadre ("its top level with a seated person's knee", "small enough
to sit in one hand"). Puis comment les matières se comportent vraiment.
⚠ "correctly scaled" et "full-size" sont interdits — chiffres et comparaisons only.
LIGHTING
Source, direction, qualité, débouchage. Température en Kelvin. Brume en pourcentage.
COLOR GRADE
"60:30:10 - [dominante], [secondaire], [accent]." Trois couleurs, pas quatre.
AUDIO
[hyper] "Non-diegetic kinetic design: sharp whooshes on each cut," puis deux ou
trois sons de matière, "a low sub hit on the final landing."
[spot] "Diegetic only:" puis les vrais sons de la scène. Pas de nappe musicale.
Le son se décrit par sa CAUSE PHYSIQUE : pas « ajoute un bruit de pas » mais
« des pas sur du béton ».
STYLE
"Photorealistic commercial cinematography, shot on Kodak Vision3 250D motion picture
film and scanned at 4K — the grain is NATIVE to the emulsion, organic, alive and
moving from frame to frame, never a static digital overlay, never a uniform noise
layer, and it sits under the image without ever softening the edges, 24fps with a
true 180 degree shutter, razor-sharp focus on the product in every macro shot, true
optical depth of field, no digital sharpening halo, gentle highlight roll-off and
film-like latitude in the shadows, ultra-high-resolution 4K master, flawless
commercial finish, high-energy editorial pacing."
OUTPUT SETTINGS
"9:16 vertical, total duration [durée] seconds."
POSITIVE LOCKS
Le produit identique à @image1 dans tous les plans — répète ses éléments signature
et son texte exact. Les personnes gardent le même visage, les mêmes cheveux, les
mêmes vêtements à chaque coupe. Répète la liste fermée du décor.
"Every shot contains visible camera movement."
[spot] Termine par : "ABSOLUTELY NO PACKSHOT: the [objet] is never shown on a
studio backdrop and never leaves this location."
[hyper] Termine par : "The set contains only seamless colour fields and the
reflective floor."
Si le produit est un vêtement, un sac, des chaussures, des lunettes ou un bijou :
[spot] "It is WORN on a body in every shot and never appears empty, floating or
held like an object."
[hyper] "It always holds its worn shape on an invisible ghost mannequin and never
collapses flat."
Commence maintenant par la question 0, et seulement la question 0.
═══════════════════════════════════════════════════════════════════
LE GÉNÉRATEUR SPOT RESTAURANT — STUDIO AI CLUB
═══════════════════════════════════════════════════════════════════
MODE D'EMPLOI
1. Sélectionne TOUT ce fichier (Cmd+A sur Mac, Ctrl+A sur Windows) et copie.
2. Colle-le dans une nouvelle conversation Claude ou ChatGPT.
3. Envoie ensuite tes photos du restaurant : devanture, salle, plats.
4. Il relève ce qu'il voit, nettoie tes photos en références, puis écrit ton spot.
Ne modifie rien dans le texte ci-dessous.
──────────────────────────────────────────────────────────────────────
# RÔLE
Tu es directeur de production pour des restaurants. Je t'envoie des photos prises avec mon téléphone : ma devanture, ma salle, mes plats. Ta mission : en tirer un spot vertical de 15 ou 20 secondes, généré en IA, sans que je remette les pieds dans mon restaurant.
Tu travailles en TROIS temps et tu ne sautes aucune étape :
1. tu relèves ce qu'il y a sur mes photos
2. tu écris les prompts qui NETTOIENT mes photos pour en faire des références utilisables
3. tu écris le prompt du spot
# CE QUE TU NE FAIS JAMAIS
- Tu n'inventes pas mon restaurant. Le décor, les matières, l'enseigne et les plats sont ceux de MES photos.
- Tu ne me fais jamais photographier une personne. Aucune de mes références ne contient d'humain : ce sont les décors et les plats. Les gens naîtront dans la vidéo.
- Tu n'écris JAMAIS « no text ». Mon enseigne, mon ardoise et mes étiquettes doivent survivre. On préserve un texte en le NOMMANT.
# ÉTAPE 1 — REGARDE MES PHOTOS, EN SIX PASSES
PASSE 1, LE TYPE : bistrot, brasserie, pizzeria, steakhouse, asiatique, food court, bar à cocktails, restaurant gastronomique, salon de thé…
PASSE 2, CE QUE TU AS REÇU : classe chaque photo dans une case.
A. LA DEVANTURE B. LA SALLE C. LE BAR OU LE COMPTOIR
D. LA CUISINE OU LE PASSE E. UN PLAT F. UNE BOISSON G. UN DÉTAIL
PASSE 3, LA CHARTE : relève-la sur les photos, ne l'invente pas.
Les couleurs dominantes, en nommant les matières : bois, zinc, laiton, béton, carrelage, velours, marbre, cuir, néon.
L'enseigne : le nom EXACT, la typographie, la couleur, le support.
La lumière : jour, ampoules chaudes, néon, bougies, mélange des deux.
Ce qui est servi : le plat, sa cuisson, sa vaisselle, ses accompagnements.
PASSE 4, CE QUI MANQUE : dis-moi quelle case n'a aucune photo.
Il te faut au minimum la devanture, la salle et un plat. Un quatrième lieu est un plus.
Si la devanture manque, demande-la : c'est elle qui porte le nom.
PASSE 5, CE QUI SALIT MES PHOTOS : cite ce que TU vois.
Clients ou personnel dans le cadre, reflet du photographe dans la vitre, poubelle, carton, câble, chaise de travers, torchon, plateau sale, panneau de travaux.
PASSE 6, LES DÉFAUTS TECHNIQUES : flou, sous-exposition, dominante jaune des néons, verticales penchées, plafond brûlé, définition trop faible.
# ÉTAPE 2 — DIS-MOI CE QUE TU AS COMPRIS, EN CINQ LIGNES
Type de restaurant · Nom relevé sur l'enseigne
Photos reçues : …
Il me manque : …
La charte : …
Le plat : …
Puis TROIS questions, pas une de plus :
1. Le spot dure 15 ou 20 secondes ?
2. Qui est à table : un couple, deux amies, une bande de quatre, une tablée de six, une famille ?
3. Quel moment : un midi de semaine, un soir, un vendredi qui finit en fête ?
Attends mes réponses. Ne génère rien avant.
# ÉTAPE 3 — LES PROMPTS DE NETTOYAGE, UN PAR PHOTO
Mes photos sont prises au téléphone : elles sont trop sales pour servir de référence telles quelles. La vidéo hériterait de leur flou et de leur lumière.
Pour CHAQUE photo que je t'ai envoyée, écris un bloc en anglais, prêt à coller, à utiliser avec GPT IMAGE 2 en joignant la photo d'origine.
Le bloc suit cet ordre :
1. PRÉSERVATION
« Enhance this photo into a high-end professional image while preserving exactly [le lieu ou le plat, ses matières, ses couleurs]. Same framing, same angle, same viewpoint. Preserve exactly, letter for letter: [le nom sur l'enseigne, l'ardoise, les étiquettes]. Do not invent any other text or logo. »
2. VIDER LA SCÈNE, la ligne qui compte
« REMOVE EVERY PERSON from this photograph: no customers, no staff, no silhouette, no reflection of a person in the glass or the mirrors, no hands, not even blurred in the background. The room is empty and waiting. »
Cette ligne est OBLIGATOIRE sur les photos de lieu. Une référence qui contient quelqu'un fera apparaître ce quelqu'un dans la vidéo, à un endroit qu'on ne contrôle pas.
3. CLEAN
« CLEAN: remove [la liste exacte de la passe 5, chaque parasite nommé avec son emplacement]. »
Puis les défauts de la passe 6, avec les formulations qui marchent :
flou → « bring the room into sharp focus edge to edge »
sous-exposition → « lift the shadows without flattening the image »
néons → « balance the mixed colour temperature between the daylight and the warm bulbs »
verticales → « straighten the verticals, keeping the same viewpoint »
plafond brûlé → « recover the blown out ceiling lights so the fittings stay visible »
4. LA LIMITE
« Keep real texture: [les matières relevées en passe 3]. Avoid oversaturation, artificial HDR, plastic rendering, over sharpening, halos and CGI look. Retouch and enhance the existing photo only. Do not redesign the room, do not change the furniture, do not change the time of day. »
Sous les blocs, rappelle-moi : générer en 2K minimum, et repartir de la DEVANTURE nettoyée pour toutes les autres, en la joignant comme seconde image. C'est elle qui donne la lumière commune.
# ÉTAPE 4 — LE PROMPT DU SPOT
Un seul bloc, en anglais, prêt à coller.
Modèle : bytedance/seedance-2-5 · 9:16 · 720p · audio activé · durée 15 ou 20 selon ma réponse.
Références jointes : mes photos NETTOYÉES, quatre au maximum. Au-delà, le modèle mélange les décors.
Le bloc contient, dans cet ordre, ces quatre verrous puis les plans.
VERROU 1, le rôle des références :
« HOW TO USE THE REFERENCES, READ THIS FIRST
The attached images are MOOD AND SET references. They are NOT frames to reproduce.
Take from them ONLY: the palette and the materials — [les matières de la passe 3] — the light, the sign above the door exactly as it is written there, and what is served here: [le plat de la passe 3].
Do NOT copy their framing, their camera angle, their composition or their rendering. Every shot below is a NEW camera position that exists in none of the references. »
VERROU 2, filmer et pas photographier :
« SHOT LIKE REAL FOOTAGE, THIS OVERRIDES THE REFERENCES
Shot on an ARRI Alexa 35 with Cooke S4 primes, 1/48 shutter, handheld throughout. Real cinema optics: gentle barrel distortion wide open, veiling flare whenever a lamp enters the frame, visible focus breathing on every pull, very shallow depth of field, foreground bodies passing out of focus. [la pellicule adaptée : Kodak Vision3 500T en intérieur chaud, 250D en lumière du jour, Cinestill 800T sous néon], real grain that moves, sensor noise in the shadows.
This is FOOTAGE, not a render: no smooth CGI camera moves, no flawless surfaces, no even lighting, no plastic skin, no over-clean look, no still-life framing. »
VERROU 3, les macros :
« THE MACRO SHOTS ARE FILM, NOT PHOTOGRAPHS, THIS IS CRITICAL
A macro in this film is a LIVE TAKE: the camera is handheld and breathing, drifting the whole time, never locked; something is always MOVING inside the frame — steam, juices running, an ice cube turning, a hand entering and leaving; the focus is not settled, it drifts and is pulled during the shot; there is motion blur on whatever moves and the grain moves with the frame.
A macro that could be a photograph is a FAILED shot. »
VERROU 4, le montage :
« EDITING RULE, CRITICAL
[ONZE ou QUATORZE] SEPARATE SHOTS joined by INSTANT HARD CUTS at the exact timecodes below. Every cut is an abrupt full-frame change. Never a dissolve, never a fade, never a camera travelling between locations. Each shot holds exactly ONE action. »
PUIS LES PLANS, avec un timecode chacun, dans cet ordre de principe :
1. une matière en macro, la plus parlante du lieu : la braise, la pâte, la glace, la vapeur
2. la devanture, mes clients arrivent et poussent la porte
3. un geste de cuisine, en macro
4. l'entrée dans la salle, caméra qui recule devant eux
5. un second geste de cuisine ou de bar
6. la boisson qui se construit, en macro
7. le trinquement, en gros plan entre eux
8. LE PLAN LARGE : la table entière, le plat qui arrive, tout le monde qui se sert
9. un GROS PLAN sur un visage, 85 mm à un mètre, quelqu'un qui goûte et ferme les yeux
10. un dernier détail en macro
11. la devanture de nuit, plan fixe, rien ne bouge sauf les reflets
Sur 20 secondes, ajoute trois plans : un second gros plan de visage, un plan de dos ou de mouvement, un plan de bar.
Chaque plan reçoit UNE ligne de son diégétique : la rue, la porte, les couverts, la friteuse, une rire. Jamais de musique ajoutée, jamais de voix off.
ET LE NEGATIVE, en dernier :
« no still-life framing, no locked-off macro, no photograph-like frame, no dissolves, no fades, no camera travelling between locations, no shot longer than three seconds, no re-lettered sign, no misspelled name, no invented second brand, no text overlays, no subtitles, no watermark, no other logos, no voiceover, no lip sync, no changing number of people, no extra fingers, no deformed hands, no changing faces, no plastic skin, no clean render, no CGI look, no AI look. »
# CE QUE TU ME RENDS, AU FINAL
Un bloc de nettoyage par photo, numéroté.
Un bloc de spot, en un seul morceau.
Trois lignes de rappel : générer les images en 2K minimum, valider les décors AVANT de lancer la vidéo, et ne lancer la vidéo qu'une fois.
# POURQUOI ON FAIT DANS CET ORDRE
Une image coûte quelques centimes, un spot coûte environ cent fois plus. On itère autant qu'on veut sur les décors nettoyés, et on ne paie la vidéo qu'une seule fois, quand tout est validé.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. A striking, confident woman of about forty is mid-sentence, caught talking — her mouth is open on a word, one eyebrow slightly raised, eyes locked on the lens. She is not smiling and not posing.
THE WOMAN — elegant and self-assured, around forty: shoulder-length dark blonde hair with a loose blow-dry and a few strands falling across her face, warm skin, defined cheekbones, subtle everyday makeup with a soft nude lip, small gold hoop earrings, a fine gold chain. She wears a fitted cream cashmere sweater and dark tailored trousers. Age-appropriate skin: fine expression lines at the eyes and mouth, natural texture, nothing smoothed away.
FRAMING — a real front-camera selfie: the phone is close to her face, so her head fills most of the frame with the strong wide-angle distortion of a selfie lens. The crop is imperfect — the top of her head is cut off by the frame edge and the corner of a console table intrudes into the bottom of the frame. She is off-centre. Shot from a hair below eye level, angled slightly up.
SETTING — a lived-in Paris apartment entryway, not a showroom: a cluttered console with keys and unopened post, a coat thrown over a chair back, a doorframe cutting the left edge, herringbone parquet just visible. Flat daylight from a window blown out to pure white behind her.
IMAGE QUALITY — raw front-camera video still: slightly soft and not tack sharp, mild motion blur on her hand, visible sensor noise in the shadows, heavy phone HDR flattening the contrast, compressed social-video look. No cinematic depth of field, no colour grading, no studio light, no reflector.
THE PRODUCT — she holds the ARLETTE bag low and loose by its strap near her waist in one hand, casually, partly cropped by the frame edge, the leather and the small embossed wordmark still readable but not presented to the camera. She is talking, not showing it off.
PRODUCT LOCK — the bag is exactly as in the attached image: a softly rounded saffron-orange grained calfskin hobo shoulder bag with a single wide leather strap on tonal loops, a smooth unbroken front panel with NO flap and NO metal clasp, neat tonal stitching, and the small embossed ARLETTE wordmark low on the front, spelled correctly. No other text in the frame, no watermark.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. Raw handheld TikTok video, one single take, no cut.
The phone is resting on a tripod so both of her hands are free. NO PHONE IS EVER VISIBLE IN THE FRAME.
0 to 3 seconds — she looks straight into the lens and says, warm and casual, ONCE: "Okay, three people stopped me about this bag today." She says this line one time only and never repeats it.
3 to 5.5 seconds — SILENT, she says nothing at all. She brings her second hand up and now holds the bag with BOTH hands, one hand under the base and one hand on the side, presenting it flat toward the lens. That is her only movement.
5.5 to 8 seconds — SILENT, she says nothing at all. Still holding it with both hands, she tilts the bag slightly so the small embossed ARLETTE logo on the front panel faces the lens, and holds it steady there. That is her only movement.
8 to 10 seconds — she looks straight into the lens and says, calm and certain, ONCE: "And I'll still be carrying it in ten years." She says this line one time only and never repeats it.
She keeps the bag in her hands in front of her for the entire clip. She never puts it on her shoulder, and the strap stays hanging loose above the bag.
The bag keeps exactly the same saffron-orange grained calfskin, the same softly rounded hobo shape, the same wide leather strap and the same small embossed ARLETTE logo through the whole clip. It is a solid object that never bends, melts or changes size, and it always stays in front of her body in its own space. Her own hair moves with her head as one piece, keeping the same length and volume it has in the frame. Her fitted cream cashmere sweater stays exactly as it is.
Flat indoor daylight, everything in focus, no bokeh, no colour grading, visible sensor noise, unretouched skin. Handheld micro-shake only, the camera stays where it is.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, front camera, held at arm's length.
A beautiful Italian woman in her late twenties, olive skin, dark brown wavy hair loose over her shoulders and moving in the wind, dark almond eyes, natural makeup, small gold earrings. She wears a light cornflower blue linen summer dress with thin straps.
She stands on a terrace in Capri: whitewashed wall, a bougainvillea branch at the frame edge, the blue sea and the Faraglioni rocks far below and out of focus behind her, bright midday Mediterranean sun.
In her right hand she holds the DOLCE VITA LIMONATA bottle from image 1, raised near her chin, turned so the cream and gold label with DOLCE VITA, LIMONATA and the engraved lemon illustration faces the lens and reads clearly. The bottle keeps exactly the ribbed clear glass, the pale cloudy lemon liquid, the gold crown cap and the exact label of image 1, with cold condensation running down the glass.
Image quality: this is a frame grabbed from a phone video, NOT a photograph. Soft flat light, everything in focus, no bokeh, no colour grading, visible sensor noise, slightly blown-out highlights, unretouched skin with real pores, real texture and a little shine. Slightly imperfect handheld crop, the top of her head lightly cut by the frame edge. She is caught mid-sentence with her mouth open, mid-word, eyes on the lens. The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. Raw handheld TikTok selfie video, one single take, no cut.
0 to 3 seconds — she looks straight into the lens and says, bright and delighted, ONCE: "I found this in a tiny shop down by the port and I'm bringing six bottles home." She says this line one time only and never repeats it.
3 to 5.5 seconds — SILENT, she says nothing at all. She lifts the bottle a little higher toward the sunlight so the pale lemon liquid glows, and holds it there. That is her only movement.
5.5 to 8 seconds — SILENT, she says nothing at all. She turns the bottle in her hand so the cream and gold DOLCE VITA LIMONATA label faces the lens, and holds it steady there. That is her only movement.
8 to 10 seconds — she looks straight into the lens and says, warm and certain, ONCE: "It tastes exactly like the lemons that grow here." She says this line one time only and never repeats it.
The bottle stays in her right hand for the whole clip. It keeps exactly the same ribbed clear glass, the same pale cloudy lemon liquid, the same gold crown cap sealed on top and the same label. It is a solid glass bottle that never bends, melts or changes size, and it always stays in front of her body in its own space. Her light blue linen dress stays exactly as it is. Sea breeze moves a few loose strands of her hair.
NO PHONE IS EVER VISIBLE IN THE FRAME.
Flat bright seaside daylight, everything in focus, no bokeh, no colour grading, visible sensor noise, unretouched skin. Handheld micro-shake only, the camera stays where it is.
NO SUBTITLES, NO TEXT AND NO EMOJIS ON SCREEN.
Use the FIRST image as the exact face and identity reference and the SECOND image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. The woman from the first image is mid-sentence, caught talking — her mouth is open on a word, eyebrows slightly raised, eyes locked on the lens. She is not smiling and not posing.
FRAMING — a real front-camera selfie: the phone is close to her face, so her head fills most of the frame with the strong wide-angle distortion of a selfie lens. The crop is imperfect — the top of her head is cut off by the frame edge and the corner of a shelf intrudes into the bottom of the frame. She is off-centre, pushed slightly to the right. Shot from a hair below eye level, angled slightly up.
SETTING — a small lived-in bathroom with warm plaster walls, visible grout lines, a crumpled linen towel on the rail, a couple of everyday bottles pushed to the edge of the shelf, a doorframe cutting the left edge. Flat daylight from a window that is blown out to pure white behind her.
IMAGE QUALITY — raw front-camera video still: slightly soft and not tack sharp, mild motion blur on her hands, visible sensor noise in the shadows, heavy phone HDR flattening the contrast, compressed social-video look. No cinematic depth of field, no colour grading, no studio light, no reflector.
SKIN — real and unretouched: shiny forehead and nose, visible open pores, uneven tone with redness around the nose and chin, a couple of small blemishes, faint under-eye shadows, peach fuzz on the jaw, several stray flyaway hairs lit by the window. No makeup polish, no beauty filter, no smoothing. Her freckles stay light and sparse, matching the first image.
THE PRODUCT — she holds the LUMY jar low and loose near her collarbone in one hand, casually, partly cropped by the frame edge, label still readable but not presented to the camera. She is talking, not showing it off.
IDENTITY LOCK — same face and bone structure as the first image, long wavy light-brown hair worn half-up, slightly messy with loose strands, nude glossy lips, a black scoop-neck three-quarter-sleeve tee with a white lace cami edge visible underneath. She WEARS her glasses: thin narrow rectangular black frames, delicate, low on the nose, present in the shot and never removed.
LABEL — the jar is a small round matte terracotta ceramic jar with a slim FLAT lid. Its rectangular off-white label reads LUMY in a refined serif with RADIANCE CREAM letter-spaced below. Spell every letter correctly: L-U-M-Y and R-A-D-I-A-N-C-E C-R-E-A-M. No other text anywhere in the frame, no watermark, no phone brand name.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. The phone stays propped on the bathroom counter the whole time, so BOTH
of her hands stay free — there is never a phone in her hands. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.
She speaks ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "Okay this is the one thing I actually repurchase."
Line 2, at the very end: "It just melts in. Obsessed."
Between the two lines she says NOTHING at all — she is silent and only acts.
Beat 1 — she is already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: her free hand brings the terracotta LUMY jar up close to the lens and holds it there, slowly rotating it so
the off-white label turns fully toward the camera and stays readable, then lowers it back down. She keeps eye contact and
presses her lips together, no words.
Beat 3 — SILENT: she twists the flat lid off with her other hand, dips a fingertip into the cream, leans in closer to the lens,
tilts her face and presses the cream up along her cheekbone in two slow strokes.
Beat 4 — she leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.
Keep the raw look of the frame: her head stays large in frame with the selfie wide-angle distortion, the crop stays imperfect
with the doorframe on the left and the counter edge at the bottom, the window stays blown out white, the image stays slightly
soft with phone HDR flatness and sensor noise. Natural body sway throughout, she is never still. Real unretouched skin, shiny
forehead, visible pores, stray flyaway hairs. Her thin black glasses and the white lace edge stay visible the whole time.
The jar stays exactly as in the frame in every beat: matte terracotta ceramic, slim flat lid, off-white label reading LUMY with
RADIANCE CREAM below, sharp and unchanged, never distorted and never losing its label.
Close-mic phone audio with her voice up front, faint bathroom room tone, no music. Raw iPhone footage, TikTok storytime energy,
no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, front camera, held at arm's length.
A strikingly beautiful mixed-race woman in her mid twenties, warm brown skin, defined cheekbones, long dark curly hair pulled back loose with strands falling on her face, natural glowing skin with visible sweat sheen, minimal makeup, small gold hoops. She wears a simple black ribbed crop top and high-waisted grey joggers.
She is on a sunlit city rooftop late afternoon, a low concrete wall and blurry apartment blocks behind her, harsh direct sun on one side of her face.
In her right hand she holds the NRGY CITRUS BLAST can from image 1, raised near her shoulder, tilted slightly toward the lens so the white NRGY logo, the lime green diagonal, ZERO SUGAR and CITRUS BLAST all read clearly. The can keeps exactly the matte black body, the lime green diagonal sweep, the brushed aluminium top and rim, and the exact typography of image 1. Condensation beads on the metal. Her hand is cropped low so we see her fingers wrapped around the middle of the can.
Image quality: this is a frame grabbed from a phone video, NOT a photograph. Soft flat light, everything in focus, no bokeh, no colour grading, visible sensor noise, slightly blown-out highlights, unretouched skin with real pores, real texture and a little shine. Slightly imperfect handheld crop, the top of her head lightly cut by the frame edge. She is caught mid-sentence with her mouth open, mid-word, eyes on the lens. The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. Raw handheld TikTok selfie video, one single take, no cut.
0 to 3 seconds — she looks straight into the lens and says, punchy and out of breath, ONCE: "I train at six in the morning. This is the only reason that happens." She says this line one time only and never repeats it.
3 to 5.5 seconds — SILENT, she says nothing at all. She lifts the open can to her lips and takes one long swallow, then lowers it back near her shoulder. That is her only movement.
5.5 to 8 seconds — SILENT, she says nothing at all. She turns the can in her hand so the white NRGY logo and the lime green diagonal face the lens, and holds it steady there. That is her only movement.
8 to 10 seconds — she looks straight into the lens and says, dry and confident, ONCE: "Zero sugar. And it actually tastes like something." She says this line one time only and never repeats it.
The can stays in her right hand for the whole clip. It keeps exactly the same matte black body, the same lime green diagonal sweep, the same brushed aluminium top and the same typography. It is a solid aluminium can that never bends, dents, melts or changes size, and it always stays in front of her body in its own space.
She keeps exactly the same hairstyle for the entire clip, the same shape, the same length, the same volume and the same way her hair is worn as in this frame, and only the strands that already fall around her face move when she moves.
NO PHONE IS EVER VISIBLE IN THE FRAME.
Flat harsh daylight, everything in focus, no bokeh, no colour grading, visible sensor noise, unretouched skin. Handheld micro-shake only, the camera stays where it is.
Use the FIRST image as the exact face and identity reference and the SECOND image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. The woman from the first image is mid-sentence, caught talking — her mouth is open on a word, eyebrows slightly raised, eyes locked on the lens. She is not smiling and not posing.
FRAMING — a real front-camera selfie: the phone is close to her face, so her head fills most of the frame with the strong wide-angle distortion of a selfie lens, her nose and forehead slightly enlarged. The crop is imperfect — the top of her head is cut off by the frame edge and the corner of the marble shelf intrudes into the bottom of the frame. She is off-centre, pushed slightly to the right. Shot from a hair below eye level, angled slightly up.
SETTING — a small cramped real bathroom, not a showroom: matte white tiles with visible grout lines, a crumpled towel on the rail, a couple of everyday bottles pushed to the edge of the shelf, a doorframe cutting the left edge. Flat daylight from a window that is blown out to pure white behind her.
IMAGE QUALITY — raw front-camera video still: slightly soft and not tack sharp, mild motion blur on her hands, visible sensor noise in the shadows, heavy phone HDR flattening the contrast, compressed social-video look. No cinematic depth of field, no colour grading, no studio light, no reflector.
SKIN — real and unretouched: shiny forehead and nose, visible open pores, uneven tone with redness around the nose and chin, a couple of small blemishes, faint under-eye shadows, peach fuzz on the jaw, several stray flyaway hairs lit by the window. No makeup polish, no beauty filter, no smoothing.
THE PRODUCT — she holds the PROSKIN bottle low and loose near her collarbone in one hand, casually, partly cropped by the frame edge, label still readable but not presented to the camera. She is talking, not showing it off.
IDENTITY LOCK — same face and bone structure, same hair colour and style as the first image, hair slightly messy with loose strands. Simple white ribbed tank top.
LABEL — the bottle is an OPAQUE MATTE WHITE cylinder with a solid TURQUOISE dropper cap and a thin turquoise line. Its label reads PROSKIN with PRO in dark grey and SKIN in turquoise, then HYDRA SERUM, then 30 ml. Spell every letter correctly. It is NOT clear glass and has NO silver collar. No other text anywhere in the frame, no watermark.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. The phone stays propped on the bathroom counter the whole time, so BOTH
of her hands stay free — there is never a phone in her hands. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.
She speaks ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "Girls, my skin is glowing!"
Line 2, at the very end: "With ProSkin, everything is better."
Between the two lines she says NOTHING at all — she is silent and only acts.
Beat 1 — she is already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: her free hand brings the PROSKIN bottle up close to the lens and holds it there, slowly rotating it so the
label turns fully toward the camera and stays readable, then lowers it back down to chest height. She keeps eye contact and
presses her lips together, no words.
Beat 3 — SILENT: she unscrews the turquoise dropper cap, leans in closer to the lens, tilts her face and squeezes one clear
drop onto her cheekbone, then presses it in with two quick fingertips.
Beat 4 — she leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.
Keep the raw look of the frame: her head stays large in frame with the selfie wide-angle distortion, the crop stays imperfect
with the counter edge intruding at the bottom, the window stays blown out white, the image stays slightly soft with phone HDR
flatness and sensor noise. Natural body sway throughout, she is never still. Real unretouched skin, shiny forehead, visible
pores, stray flyaway hairs.
The bottle stays exactly as in the frame: opaque matte white cylinder, turquoise dropper cap, label reading PROSKIN with
HYDRA SERUM and 30 ml, sharp and unchanged in every beat.
Close-mic phone audio with her voice up front, faint bathroom room tone, no music. Raw iPhone footage, TikTok storytime energy,
no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
STYLE
Premium horological product film. Vintage motorsport restraint - dark, tactile, mechanical. Not glossy e-commerce, not lifestyle. The watch is an instrument, shot like equipment rather than jewellery.
ACTIVE REFERENCES
@image1 - the dial. Pale ice-blue textured dial, white outer minute track with internal tachymetre scale, twin bright orange vertical racing stripes running through the right side of the dial, two recessed white sub-dials at nine and three, applied polished baton indices, bright orange central chronograph seconds hand, white date window at six o'clock showing 28. Printed dial text exactly as photographed: the CYPHER wordmark under the hexagonal C logo at twelve, "CHRONOGRAPH / WATER RESISTANT / 100 METERS" in three small lines below centre, "TACHYMETRE" on the outer track. 100% matches the reference.
@image2 - the engraved caseback. Brushed steel with a raised race car and chequered flag relief, "PADDOCK '74" in raised block letters below the car, and engraved around the rim: "CYPHER WATCH COMPANY", "CHRONOGRAPH SAPPHIRE CRYSTAL", "10ATM WATER RESISTANT", "06101974", "SR NO 0001/5000". 100% matches the reference.
@image3 - the case side profile. Brushed steel flank, two polished pump pushers at two and four, a knurled screw-down crown at three bearing the hexagonal logo, drilled lugs.
SUBJECT
A 39mm brushed stainless steel racing chronograph on a BRIGHT ORANGE perforated leather rally strap with dark contrast stitching and steel rivets at the lugs. The strap is saturated orange, never tan, never brown, never beige.
CINEMATOGRAPHY
Macro product cinematography on a motion-control rig. Slow deliberate moves, precise focus racks, no handheld. 100mm macro throughout with a single wider beat. Shallow depth of field with controlled falloff.
LIGHTING
Near-darkness with a single hard raking key from camera left, low and narrow, skimming across brushed steel so the grain reads. Deep black negative fill on the right. A cool practical rim edge separates the case from the background. Light travels as the watch turns, revealing surfaces progressively rather than lighting everything at once.
COLOR
55% near-black background and shadow. 25% cool brushed steel. 12% pale ice-blue dial. 8% saturated racing orange from the strap, the dial stripes and the chronograph seconds hand. Neutral 5000K balance, natural saturation, no teal push, no orange grading of the shadows.
CAMERA
Horizontal 16:9, single continuous take, no cuts.
PHYSICS
The watch has real mass - every rotation carries momentum and eases out, never snapping to a stop. Steel reflects with anisotropic streaking along the brush direction. Sapphire crystal shows a faint anti-reflective bloom, not a mirror. The leather strap holds its own weight, curving naturally, perforations casting real shadows. The chronograph seconds hand sweeps smoothly, then resets by snapping instantly and mechanically to twelve - a hard stop with no bounce, no easing, no gradual travel.
COMPOSITION
Keep generous black negative space. The watch occupies the lower-left third during the opening, moving to centre for the final frame. Never show the full watch flat-on until the last beat.
TECHNICAL
Ultra-photorealistic. Accurate brushed and polished steel, physically correct sapphire refraction, genuine leather grain, fine dust motes in the light beam. Crisp macro detail on machined surfaces.
LOCATION
A dark seamless surface - brushed dark metal or matte slate. No props, no set dressing, no visible studio, no background objects.
ACTION
0.0s to 3.0s - Near black. A narrow blade of light travels slowly across the case side profile from @image3, revealing the brushed flank, the pump pushers and the knurled crown in sequence. The rest of the frame stays unlit. Slow lateral motion-control track, left to right.
3.0s to 5.5s - The watch rotates on its axis, bringing the engraved caseback from @image2 into the light. The race car relief and chequered flag catch a hard specular sweep across the raised edges. Focus holds on the engraving.
5.5s to 8.0s - The rotation continues to reveal the dial from @image1. The orange chronograph seconds hand is sweeping smoothly. Light spreads across the ice-blue dial, the orange stripes igniting as the beam crosses them. Camera pushes in slightly.
8.0s to 10.0s - The chronograph seconds hand snaps back to twelve in a single instantaneous mechanical movement, landing with an audible snap. The watch settles. Hold the final frame - full dial, centred, fully lit, sharp.
AUDIO
Sound design only. A low mechanical room tone. The tactile click of a chronograph pusher being depressed. A single sharp mechanical snap as the hand resets. Faint metal-on-metal detent. Distant, heavily muffled engine note far in the background, almost subliminal. NO music, NO score, NO voiceover, NO narration, NO dialogue, NO human voices of any kind.
ON-SCREEN TEXT
None generated. No titles, no logos overlaid, no captions, no watermarks, no subtitles.
NEGATIVE REQUIREMENTS
No misspelled or warped dial text. No invented or altered dial markings, sub-dial layout, index shapes or logo. No changing dial colour. No changing strap colour - it stays bright orange. No extra sub-dials, no extra pushers, no duplicated crowns. No smooth or gradual chronograph reset - the snap must be instantaneous. No hands, no wrists, no people. No water, no splashes, no smoke, no sparks. No text overlays, subtitles or logos. No music or speech. No lens flares, no bloom, no oversaturation. No rotating bezel - the bezel is fixed. No date window changing value mid-shot.
REFERENCE LOCK MODE
The uploaded images are NOT inspiration. They ARE the vehicle. Use the uploaded vehicle directly as the source. Never recreate another Mercedes G-Class, never redesign it, never approximate it, never interpret it, never generate a similar G63. The vehicle identity is completely locked. Every frame must preserve the exact vehicle shown in the uploaded images. The camera is allowed to move. The vehicle is NOT allowed to change. If something is not visible in the uploaded images, never invent it.
ACTIVE REFERENCES
@image1 - front three-quarter from the left: gloss black G-Class, black AMG grille with the large central three-pointed star, round LED headlights with a full circular daytime running ring, black bull bar over the lower bumper with three vertical vents, black fender flares, black side steps, black door handles, black mirror caps, multi-spoke alloy wheels with polished spoke edges and a black centre cap bearing the star, cream-white leather interior visible through the glass.
@image2 - front three-quarter from the right: same vehicle, same wheels, same grille, same headlights, white rectangular plate on the bull bar.
@image3 - rear three-quarter from the left: black hard cover on the rear-mounted spare wheel with the embossed star in its centre, horizontal red LED tail lights on the rear pillars and on the tailgate, black mud flaps, black tow hitch, white rectangular plate on the tailgate.
Maintain identically across every frame: paint finish, front bumper, grille, badge, headlights, tail lights, bonnet, fender flares, running boards, door handles, mirrors, windows, wheel design, wheel size, ride height, brake discs, rear spare wheel cover, rear bumper, exhaust tips, every material and every proportion.
SCENE
The vehicle is parked inside a luxury white automotive studio with polished white epoxy flooring. Soft premium white lighting, seamless white cyclorama, no visible walls, no other cars, no people, no props.
CAMERA
One single continuous robotic dolly move, no cuts. The camera starts behind the rear left corner, approximately one metre above the ground, and moves very slowly around the rear left corner, then glides forward along the driver's side, ending at the front left corner. The vehicle stays perfectly centred in the vertical frame for the whole move. Constant speed, no acceleration, no handheld motion, no shake, no zoom, no roll.
ACTION
The engine is idling naturally with the faintest body vibration. Headlights are on. Tail lights glow softly red. Reflections of the studio lighting travel across the black paint as the camera moves - that travelling reflection is the only thing that changes. The wheels never rotate. The vehicle never moves. Only the camera moves.
TECHNICAL
Official Mercedes-Benz commercial quality. Ultra photorealistic. Real optical reflections on gloss black paint, accurate specular roll-off, correct contact shadow under the vehicle on the white floor.
AUDIO
Diegetic only: a low idling V8 rumble, faint studio room tone. No music, no voice, no narration.
NEGATIVE REQUIREMENTS
No Brabus conversion, no Mansory styling, no aftermarket wheels, no different headlights, no different grille, no different proportions, no lift kit, no lowering, no colour change. No second vehicle, no reflections of other cars, no showroom, no people, no crew, no camera visible in the reflections. No cuts, no transitions, no jump cuts. No text, no logo overlay, no watermark, no captions, no number plate text. No AI artifacts, no deformation, no flickering, no geometry changes, no identity drift, no morphing between frames. The wheels must not spin. The vehicle must not drive.
STYLE
Authentic amateur TikTok cleaning video. Handheld smartphone footage, slightly shaky, filmed vertically by one person. Looks like 100% real found footage shot on a phone. Natural harsh bathroom lighting from an overhead fixture, slightly cool and unflattering. No cinematic colour grading, no slow motion, no film look, no professional lighting, no bokeh. Ordinary phone-camera sharpness with mild digital noise in the shadows.
ACTIVE REFERENCES
@image1 - the product: a translucent green trigger spray bottle with a white pistol trigger head and white collar, filled with pale green liquid. Its front label shows a teal illustrated woman in classical drapery holding a cloth on the left, bold black lettering reading "Kaiser-Natron" across the upper half, "Allzweck-Spray" in white on a teal band below, a small red crest at the top and a red band across the bottom. Reproduce the bottle, its shape, its colours and its label exactly as photographed - the label design never changes, never redraws itself, never re-letters.
SCENE
A real domestic bathroom. A white ceramic sink heavily covered in limescale, chalky white water stains, dried soap scum and grime around the drain and the tap base. A chrome tap with visible water spots. Ordinary tiled wall behind. Everyday clutter is fine. Nothing staged, nothing styled.
CAMERA
Single continuous handheld shot, one take, no cuts. The phone is held in one hand at chest height, framing the sink from a natural downward angle. Constant small handheld drift and micro-shake throughout, the way a person holding a phone actually moves. Slight focus hunting once. No pans, no zooms, no dolly, no gimbal smoothness.
ACTION
The Kaiser-Natron spray bottle stands completely STILL on the edge of the sink on the right side of the frame, label facing the camera, sharp and legible for the entire video. The bottle never moves, never tips, never is picked up, never leaves the frame.
Behind it, in the left and centre of the frame, a bare hand holding a yellow and green sponge scrubs the dirty ceramic in small circles. White foam builds up over the limescale as the scrubbing continues. The hand then wipes the foam away in broad strokes, revealing clean glossy white ceramic underneath with a clear before-and-after contrast in the same shot.
PHYSICS
The sponge compresses against the ceramic and springs back. Foam accumulates progressively where the sponge has passed, never appearing all at once. Water and foam run downhill toward the drain. The revealed ceramic reflects the overhead light. The bottle is a rigid heavy object that stays planted on the rim.
AUDIO
Diegetic sound only, recorded by the phone microphone. The wet squeak of the sponge on ceramic, foam sounds, water, faint room reverb of a small tiled bathroom. No music, no voice-over, no narration, no speech, no subtitles.
NEGATIVE REQUIREMENTS
The bottle must not move, rotate, float, duplicate or change size. The label must not be redrawn, re-lettered, translated or mutated - keep the exact same text layout as the reference. No new text anywhere, no captions, no subtitles, no watermarks, no on-screen graphics, no logos invented by the generator. No cinematic colour grading, no teal-and-orange look, no slow motion, no speed ramp, no lens flare, no shallow cinematic bokeh. No extra hands, no warped or extra fingers, no face, no person visible beyond the one forearm and hand. No cuts, no transitions, no jump cuts. The sink must be visibly dirty at the start and visibly clean at the end.
USE @image1 AS THE SOURCE FRAME. PRESERVE THE EXACT CAMERA ANGLE, COMPOSITION, WARM BAR LIGHTING, SHALLOW DEPTH OF FIELD AND THE ORIGINAL APPEARANCE OF THE GLASS AND ITS CONTENTS. DO NOT REDESIGN, REPLACE OR DISTORT THE DRINK.
ACTIVE REFERENCES
@image1 - the product and the set. A stemmed coupe glass holding a clear orange-red cocktail with a fine pale foam line at the surface and a single small purple-and-white edible flower with a green leaf floating at the rim. The glass stands on a round cork coaster, which sits on the padded top edge of a brown leather banquette. Behind it: a deep black wall in the lower half, a warm ochre wall above with two large faint outlined shapes, a dartboard heavily out of focus in the upper centre, and a pale green neon sign glowing below it. Reproduce all of this exactly.
STYLE
Ultra-photorealistic cinematic bar commercial, Hollywood VFX quality, premium beverage advertisement, realistic physics, shallow depth of field, warm ambient lighting.
CAMERA
Static locked-off camera. No zoom, no pan, no tilt, no rotation, no camera shake. Only the drink and the web move.
ACTION
The scene begins perfectly still. The foam line settles almost imperceptibly and the surface of the cocktail trembles once. Suddenly a thin white spider web blasts into frame from the upper-left corner at incredible speed with a sharp thwip. The web wraps tightly around the bowl and the stem of the coupe glass in one smooth motion. The web instantly becomes taut as a powerful force pulls the drink diagonally toward the upper left. The glass jerks naturally: the orange-red liquid sloshes violently up the side of the bowl, the foam line breaks, the edible flower is thrown against the rim, and a few tiny droplets fly into the air catching the neon light. The coupe tips and skids briefly across the cork coaster and the leather edge, then lifts cleanly off the surface. The drink is pulled completely out of frame toward the upper left. The shot ends on the empty coaster on the leather banquette with a faint wet ring, a few scattered droplets, and the ochre wall, dartboard and neon still glowing behind.
PHYSICS
Realistic web elasticity and tension. Believable weight and momentum of a stemmed glass - it tips before it lifts, because the mass is in the bowl and the stem is the pivot. Authentic friction on the cork and the leather. Physically accurate liquid dynamics: the cocktail climbs the inside of the bowl on the jerk and spills over the rim. Correct shadows, reflections and motion blur throughout.
LIGHTING
Maintain the original warm bar lighting for the entire shot. Preserve the neon glow, the dark banquette, the reflections on the glass and the liquid. No lighting changes, no new light sources, no colour grading shift.
AUDIO
Diegetic only: soft bar ambience with distant murmur, the glass resonating faintly at the start, a rapid web-shoot thwip, a web attachment snap, glass skidding on cork and leather, a liquid splash, and a gentle whoosh as the drink exits frame. No music, no voice, no narration.
NEGATIVE REQUIREMENTS
No spider-man visible, no character, no human hands, no arms. No extra objects, no extra glasses, no second drink. No product redesign - the coupe stays a stemmed coupe, the liquid stays orange-red, the flower stays purple and white. No ice cubes, no mint leaves, no straw, no mug handle, no wooden table, no plants. No camera movement. No flicker, no morphing, no deformation of the glass. No unrealistic liquid behaviour. No text, no logo, no watermark, no captions.
STYLE
Premium photoreal CGI product commercial for social media. High-fashion streetwear energy meets experimental music-video editing. Analog-digital hybrid: razor-sharp CGI product renders layered beneath authentic 35mm film grain, dust, scratches, light leaks, gate flicker and subtle VHS imperfections. Relentless pacing, extreme fast cuts, the camera never stops moving until the final frame.
ACTIVE REFERENCES
@image1 - the product hero shot: over-ear headphones with brushed aluminium circular earcup plates showing fine concentric machining, saturated orange microfibre ear cushions, matte black padded headband with a black arm bearing a small white lowercase "dyson" wordmark, gunmetal hinges and yokes.
@image2 - detail sheet of the same headphones: CNC aluminium finish, plush orange cushion texture, sculpted headband, USB-C port on the underside, control buttons.
The product is identical in every shot: same proportions, same brushed aluminium, same orange cushions, same black headband. Never change the colours or the shape.
FORMAT MODE
Vertical 9:16. Six timed beats over ten seconds. Hard cuts, no dissolves.
CAMERA
0.0s to 1.7s - Extreme macro on the aluminium earcup plate and the orange cushion. Handheld micro-movements, aggressive motion blur, dramatic specular highlights travelling across the machined surface. Hard flash-to-white.
1.7s to 3.4s - Violent whip-pan into a worm's-eye hero shot: the headphones float in a dark void under harsh monochrome strobe lighting. The camera circles aggressively. Scanline tearing, rapid shutter flashes.
3.4s to 5.1s - Hyper-speed zoom from wide straight into extreme macro on the machined aluminium earcup, collapsing into ultra slow motion on impact with ghost-trail echoes behind the movement. Aggressive dutch angle, one single-frame negative colour inversion, then instantly back to normal.
5.1s to 6.8s - Product explosion: the headphones burst apart into an engineered exploded view - earcups, drivers, cushions, headband, hinges and small components suspended in mid-air. Handheld orbit through the floating parts, then time reverses and every component snaps violently back together on a hard speed ramp.
6.8s to 8.3s - Rapid-fire strobe montage: paparazzi-style direct-flash product shots, macro of the aluminium finish, close-up of the orange cushion, glitch-corrupted frames, inverted-colour flashes, VHS tracking errors, handheld whip-pans.
8.3s to 10.0s - Hard cut to black. One final flash reveals the headphones landing perfectly centred in a razor-sharp premium hero packshot, luxurious studio lighting, immaculate detail. The film grain keeps breathing subtly. Hold the final frame.
ON-SCREEN TEXT
Kinetic typography, bold condensed sans-serif in white, with RGB chromatic aberration and subtle jitter, slamming onto the frame. Exactly these words, spelled exactly like this, one per beat, nothing else:
1.6s - HEAR MORE.
3.3s - BEST-IN-CLASS ANC
5.0s - MAKE IT YOURS.
6.7s - 55 HOURS
9.0s - DYSON ONTRAC.
No other text anywhere. No captions, no subtitles, no watermarks, no invented words, no misspellings.
LIGHTING
Harsh monochrome strobe in the void beats. Hard specular key raking across brushed aluminium so the machining reads. Luxurious soft studio lighting with premium reflections on the final packshot.
PHYSICS
The headphones have real weight. The exploded components carry momentum, drift apart and snap back with force. The orange microfibre compresses and springs back. Aluminium reflects with anisotropic streaking along the machining. No floating without cause, no broken geometry.
AUDIO
Sound design and music only, no voices. Aggressive electronic track with heavy sub-bass, every hit landing on a cut. Deep sub-bass impact then a tape-stop screech on the first title. Camera shutter clicks synchronised to every strobe flash. A metallic mechanical snap as the components reassemble. Glitch and tape artefacts under the montage. NO voice-over, NO narration, NO dialogue, NO human voices.
NEGATIVE REQUIREMENTS
No misspelled, warped or duplicated typography. No text other than the five titles listed. No people, no hands, no heads, no ears, no models wearing the headphones. No changing the product colours - the cushions stay orange, the plates stay brushed aluminium, the headband stays black. No extra headphones, no duplicated earcups, no broken hinges. No frame jitter outside the intended glitch beats. No overexposed white-out except the intended flash transitions. No lens flare bloom on the final packshot.
STYLE
Ultra-realistic UGC advertisement filmed on a smartphone. Authentic, unpolished, natural daylight from a window. Slightly imperfect handheld framing, subtle handheld drift, real smartphone autofocus that hunts once. No cinematic look, no colour grading, no shallow cinematic bokeh, no professional lighting.
ACTIVE REFERENCES
@image1 - the woman: mid-twenties, long straight dark-brown hair parted slightly off-centre falling past her shoulders, light skin, green-hazel eyes, natural minimal makeup, a fitted beige short-sleeve t-shirt, black leggings, a fine gold necklace. Identical face, hair and clothing in every scene.
@image2 - the dog: an adult golden retriever with a rich golden coat, thick feathered chest and ear fur, dark eyes, black nose, sitting upright and panting happily. Identical dog in every scene.
@image3 - the product: a white oval steam grooming brush with a soft rounded body, a bed of beige silicone bristles on its face, a small round button on the top, and a slim white loop handle folding out from one end. Identical product design and proportions in every scene.
The setting is the same bright living room throughout: a cream sofa with grey and navy cushions, a dark wooden coffee table, a patterned beige and grey rug, pale walls, natural daylight.
FORMAT MODE
Four scenes over ten seconds, separated by clean quick cuts. Each scene has a different camera position.
SCENE 1 - 0.0s to 2.5s
Front-facing smartphone selfie angle, arm's length, the woman sitting on the rug beside her golden retriever. She holds the white brush up toward the camera and says naturally, with accurate lip sync: "Dog hair was everywhere until I found this." Australian accent, warm and casual, not scripted. HARD CUT.
SCENE 2 - 2.5s to 5.0s
Close side angle at dog height. She gently brushes along the dog's back. The silicone bristles sink into the thick golden fur and the coat parts under them. A faint low-temperature mist releases from the brush head. The dog is relaxed, leaning into the stroke, tail wagging. No dialogue in this scene. HARD CUT.
SCENE 3 - 5.0s to 7.5s
Tight macro on the brush head as she continues brushing. A believable clump of loose golden fur gathers between the beige bristles. Her hand grips the white body of the brush, correct product proportions, real fur movement, smartphone autofocus settling. No dialogue in this scene. HARD CUT.
SCENE 4 - 7.5s to 10.0s
Back to the front-facing selfie angle. She holds the brush up beside her happy dog, smiles, and says with accurate lip sync: "Now grooming is easy, and there's so much less hair around the house." She gives the dog a scratch behind the ear as she finishes.
PHYSICS
The bristles compress against the dog and spring back. Fur parts under the brush and settles after each stroke. The gathered fur clings to the bristles rather than floating. The mist drifts and dissipates. The dog's body shifts slightly with each stroke.
AUDIO
Diegetic only, recorded by the phone: her voice in a natural Australian accent, the soft brushing sound through fur, the dog panting, faint room tone. No music, no voice-over, no narration by anyone else.
NEGATIVE REQUIREMENTS
No text of any kind: no captions, no subtitles, no on-screen text, no logos, no watermarks, and absolutely no measurement numbers, dimension arrows, "12cm", "19.5cm", "6.5cm" or "4.5cm" anywhere - the product in the video carries no printed markings at all. No warped or extra fingers, no extra hands, no duplicated brush, no second dog, no product distortion, no changing product colour. No changing her face, hair or clothing between scenes. No changing the dog's coat colour or breed. No artificial cinematic look, no slow motion, no lens flare, no fake studio lighting. No dissolves, no fades - only hard cuts.
SCENE CONTEXT
UGC skincare ad: documents a 7-day skin-firming transformation on the right side of her face using an electric blue copper-peptide serum. Bright clean bedroom vanity background, softly out of focus: white bed frame, framed black-and-white art prints, window with blinds.
ACTIVE REFERENCES
@image1 - the woman. Same face, same age, same shoulder-length wavy blonde balayage hair in every segment.
@image2 - the serum bottle: clear glass, silver-white label reading "GHK-Cu" with a blue underline, "zencial" at the base, lilac-chrome dropper cap. 100% matches the reference.
FIRST FRAME
Tight close-up of the right side of her face filling the frame, no makeup. Her starting skin is DRAMATICALLY aged: deep visible fine lines fanning around her eye, a pronounced nasolabial fold, sagging loss of firmness along the cheek, rough dehydrated crepey texture, dull tired tone. She raises the clear glass dropper with a vivid blue serum droplet swelling at its tip, about to fall. No empty establishing frame.
FORMAT MODE
Rhythmic HARD CUTS between daily segments, each about one beat. Framing, background and lighting identical every segment - only her skin state, headband and top change. No fades, no dissolves.
SEGMENTS
1. Blue serum droplets land on her cheek and she spreads them upward in slow lifting motions. Brown plush headband, grey top. Skin at its WORST: deep lines, sagging, dull. HARD CUT.
2. Same lifting massage. Cream lace headband, beige top. Dryness visibly gone, skin looks quenched, lines still deep. HARD CUT.
3. Same massage toward the temple. Fuzzy beige headband, olive t-shirt. Fine lines shallower, cheek looks bouncier. HARD CUT.
4. She pinches her cheek: skin springs back fast, visibly plumper and firmer. White headband with pink bow, strawberry pajamas. Lines around her eye reduced by half. HARD CUT.
5. She leans into the light: healthy hydrated glow, even tone. Pink heart headband, pink pajamas. Nasolabial fold soft and shallow. HARD CUT.
6. She lifts the skin with her palm: firm, elastic, bouncy - it snaps back. White scrunchie, striped shirt. Only hairline-thin lines left. HARD CUT.
7. She turns to camera: dramatically firmer and younger, dewy luminous plump skin, cheek line visibly lifted. White spa headband, polka dot top. HARD CUT.
8. Jump-cut flash BEFORE (day-1 sagging lined skin) then instantly AFTER (day-7 firm glow) in the same pose - the contrast is the punchline. She smiles proudly.
OPTICS
29 degree short telephoto portrait, camera 1.5 meters away. Skin razor-sharp, background creamy bokeh. No lens drift between segments.
CAMERA
Locked static tripod camera, right side face close-up, identical composition every segment.
PHYSICS
Blue serum droplets hold their dome, spread and absorb under fingertips leaving a dewy film. Skin stretches and springs back elastically under the lifting massage. Hair and headbands follow gravity.
LIGHTING
Bright diffused frontal ring light, neutral 5500K, no harsh shadows. Identical exposure in every segment; fine-line detail always readable.
AUDIO
Aggressive trap beat with heavy brass hits; each cut lands on the beat. No speech, no subtitles, no on-screen text, no watermarks.
POSITIVE LOCKS
Same face and age across all segments - only skin quality changes. Day 1 is the worst, day 7 is firm and flawless, and every step between is a CLEARLY visible improvement, never static. Pores stay visible on every day. Framing and background never change.
STYLE
Minimal cinematic food commercial. Clean visual-metaphor advertising, premium and restrained. Photorealistic, luxury commercial food styling, crisp macro detail, no stylisation.
ACTIVE REFERENCES
@image1 - the five-panel storyboard for this film, and the product itself. The meal is a black round metal serving tray with two side handles carrying: five to six pieces of deep-fried craggy golden-orange chicken on printed greaseproof paper, a paper carton of crinkle-cut fries standing upright, a small round tub of dipping sauce with a printed lid, and a chilled green soda can beading with condensation. Reproduce this exact tray, this exact chicken texture and this exact arrangement in every shot.
SCENE
Premium seamless studio. Deep saturated red background, edge to edge, in every single shot. Large negative space, minimal composition, luxury commercial lighting. No set dressing, no props beyond the meal itself, no visible studio.
FORMAT MODE
Five timed shots over ten seconds, roughly two seconds each. Hard cuts between them. Vertical 9:16 framing throughout - recompose each storyboard panel for a tall frame, keeping the subject centred with red space above and below.
CAMERA
0.0s to 2.0s - 100mm macro, fast push-in. Extreme macro on the crunchy fried chicken crust. Tiny crispy crumbs burst outward in slow motion as the camera rushes forward. Red fills the frame behind.
2.0s to 4.0s - 50mm cinema prime, smooth side tracking. The complete meal floats centred against the red. A blonde woman in a red polo shirt catches the tray from below with both hands, a confident closed-mouth smile. She is framed from the chest up behind the tray.
4.0s to 6.0s - 85mm portrait, tight, shallow depth of field. A different angle. A young man in a cream knitted sweater enters from the frame edge, lifts one crispy chicken piece and takes one satisfying bite. Steam rises naturally from the break.
6.0s to 8.0s - top-down rig, locked off. Overhead composition. The meal is arranged like premium food photography; fries, chicken and sauce settle together into flawless symmetry while condensation runs down the cold can.
8.0s to 10.0s - 70mm hero lens, slow cinematic dolly in. Final hero shot: the tray alone on a matte black pedestal, centred against the bold red. Tiny golden crumbs drift in the air around it. The image settles and holds.
LIGHTING
Premium commercial food lighting. Soft key from the front left, dramatic rim light separating the food from the red, rich controlled shadows, warm golden highlights on the crust, realistic reflections on the metal tray and the can. No overexposed highlights.
PHYSICS
Real weight and real crunch. Crumbs carry momentum and fall with gravity. The chicken crust fractures naturally under the bite. Steam rises and dissipates. Condensation beads and runs down the can. Hands grip the tray with visible pressure. No floating food, no objects sliding without cause.
AUDIO
Sound design and music only, no voices. Modern premium cinematic advertising soundtrack with an energetic rhythm, warm orchestral accents and subtle electronic pulses. Every hit lands on a cut or a movement, never random. Diegetic layers: crispy chicken crackling, the bite breaking the crust, metal tray movement, fries rustling in their carton, sparkling soda fizz, soft cinematic whooshes on the camera moves, low impact hits on the cuts. Professional studio mix, crystal clear. NO dialogue, NO voice-over, NO narration, NO human voices of any kind.
NEGATIVE REQUIREMENTS
No on-screen text of any kind: no titles, no captions, no subtitles, no logos, no brand names, no writing on the tray, the packaging, the sauce lid or the can. Keep the soda can plain green and unbranded. No deformed or extra hands, no extra fingers. No floating food, no broken geometry, no duplicated trays, plates or cans. No frame jitter, no flicker, no motion warping, no visual artifacts. No unnatural facial expressions. No overexposed highlights. No background objects, no pizza, no bicycle, no vehicles. No audio glitches, distortion, noise or echo. The background stays deep red in every shot and never changes colour.
STYLE
Photorealistic vertical beauty tutorial. Extreme macro close-up showing only the lower half of a Black woman's face, from the bottom of the nose to the chin. Smooth deep-brown skin with visible natural texture and pores, full sculpted lips, a small glimpse of a white top at the bottom edge. Bright frontal beauty lighting with a soft ring-light reflection on the nose and glossy lips. Dark, neutral, softly blurred background. No excessive skin smoothing.
ACTIVE REFERENCES
@image1 - the woman's face. Same face, same lip proportions, same deep-brown skin tone in every shot.
@image2 - the pink lip gloss: a small rectangular translucent bottle of bright pink gloss with a white cylindrical cap, black "BY MARIO" lettering on the front.
@image3 - the pink lip balm stick: a brushed silver cylindrical tube with "HAUS LABS" in vertical grey lettering and a rounded vivid hot-pink bullet on top.
@image4 - the clear gloss: a white squeeze tube with a black cap, "M·A·C" in black at the top and "LIPGLASS" in black block letters near the base.
@image5 - the lip liner: a slim black wooden pencil with "ANASTASIA" in copper script down its length, sharpened to a deep chocolate-brown tip.
Her hand has long, squared, pastel-lilac acrylic nails - identical manicure in every shot.
CAMERA
Locked static macro camera, intimate frontal composition, shallow depth of field. The framing, angle, lighting and background never change. No shake, no pan, no zoom, no dissolve. Every action is separated by a clean beat-synchronised HARD CUT.
SHOTS
0.00-0.63 - She holds the sharpened dark-brown liner pencil vertically and traces from the left of the upper lip up toward the cupid's bow. Lips relaxed, slightly parted. HARD CUT.
0.63-1.67 - The pencil moves to the lower lip and outlines the lower-left edge, gliding to the centre. The tip visibly touches the lip border. HARD CUT.
1.67-2.37 - Pencil gone. She presses and rolls her lips together, showing a deep chocolate-brown outline framing a bare pink-brown centre. HARD CUT.
2.37-3.13 - With the pad of her index finger she taps and smudges the lower-lip liner inward, left to centre, softening the line without losing the outer definition. HARD CUT.
3.13-3.67 - Product reveal: she holds the black liner pencil horizontally beneath the mouth, brand lettering facing camera, the finished brown outline visible above it. HARD CUT.
3.67-4.20 - She swipes the vivid hot-pink bullet from the silver stick across the centre of the lower lip, leaving the brown outer liner visible. HARD CUT.
4.20-4.70 - Her index fingertip taps and blends the hot pink outward across the lower lip. The centre saturates, the edges keep the brown contour. HARD CUT.
4.70-5.27 - She closes and presses her lips once, transferring the pink onto the upper lip. A soft brown-to-fuchsia gradient appears. HARD CUT.
5.27-5.83 - Product close-up: she holds the open rectangular pink gloss bottle and its doe-foot applicator beside the lips, the applicator coated in coral-pink gloss. Face slightly behind, softly focused. HARD CUT.
5.83-6.50 - She applies the pink gloss to the centre and lower-left of the bottom lip with the doe-foot. Instant wet reflective shine. HARD CUT.
6.50-6.97 - She sweeps the applicator along the lower-right half of the bottom lip, filling the surface, dark outer border intact. HARD CUT.
6.97-7.67 - She applies gloss to the upper lip, across the centre toward the right. Specular highlights strengthen. HARD CUT.
7.67-8.23 - She introduces the white squeeze tube with its slanted applicator tip and touches the left of the upper lip, dispensing a thin layer of transparent high-shine gloss. HARD CUT.
8.23-8.70 - She glides the clear-gloss tip across the upper lip toward the cupid's bow. The upper lip turns glassy with bright ring-light reflections. HARD CUT.
8.70-9.13 - She moves the clear-gloss tip to the lower lip and applies a final layer along the lower-centre edge, lilac nails gripping the tube. HARD CUT.
9.13-9.53 - Finished lip reveal, no products. She opens her mouth slightly showing clean white front teeth, then relaxes into a soft pout: deep-brown contour, vibrant pink centre, glass-like gloss. HARD CUT.
9.53-10.07 - Final product display: the black liner pencil held horizontally beneath the lips, the white squeeze tube and the rectangular pink gloss bottle stacked below, brand sides facing camera, framed by her lilac manicure. HARD CUT.
10.07-12.00 - Hero shot continues. A tiny hand adjustment catches the light on the products. She holds a confident glossy pout, then parts her lips slightly near the end. Finish on the polished brown-and-pink lip combination. No fade out.
ON-SCREEN TEXT
One single line of thin lowercase white text, near the bottom centre, present for the whole video, about 3 to 4 percent of the frame height, with a faint drop shadow: "3 things that make a lip combo..."
Nothing else. No other captions, no subtitles, no watermarks, no invented logos.
PHYSICS
The pencil tip deposits real pigment on contact. Gloss beads and catches light where it lands. Lips compress and release under the finger and against each other. Products have weight in the hand. Correct product contact - the applicator always touches the lip it is applying to.
AUDIO
Fashionable rhythmic beauty-video music, prominent, with each cut landing on the beat. Underneath, very subtle cosmetic ASMR: the pencil tracing, fingertip taps, the gloss wand leaving the tube, wet applicator swipes, one soft lip press. Music louder than the effects. NO voice-over, NO narration, NO dialogue.
NEGATIVE REQUIREMENTS
No extra facial features, no changing identity, no eyes or forehead in frame. No warped or extra fingers, no duplicate hands, no inconsistent nails. No floating products, no deformed applicators. No smeared liner, no lipstick on the teeth. No excessive skin smoothing - keep pores visible. No unstable framing, no camera movement. No text mutations, no watermarks, no logos invented by the generator. No slow cinematic transitions, no dissolves, no fades.
LES PROMPTS DU GUIDE, PRETS A COPIER-COLLER
Studio AI Club — Retoucher les photos d'un commerce
Ouvre le fichier, Cmd+A pour tout selectionner, Cmd+C pour copier.
Colle dans ta conversation, et attache TA photo dans le meme message.
Modele conseille : GPT Image 2. Nano Banana Pro si le client doit
reconnaitre sa table au detail pres.
Commence par le generateur : il ecrit le prompt a ta place.
01-le-generateur.txt (Le générateur)
02-prompt-maitre.txt (Prompt maître)
03-boisson-chaude.txt (Boisson chaude)
04-boisson-froide.txt (Boisson froide)
05-assiette.txt (Assiette)
06-personne.txt (Personne)
07-vitrine.txt (Vitrine)
08-lieu.txt (Lieu)
09-packaging.txt (Packaging)
# RÔLE
Tu es retoucheur photo professionnel pour des commerces de proximité. Ma photo est prise au téléphone. Ta mission : écrire le PROMPT DE RETOUCHE qui la nettoiera et la montera en qualité, SANS changer la scène.
# CE QUE TU NE FAIS JAMAIS
- Tu ne changes ni l'heure, ni la lumière, ni la saison, ni le décor, ni l'angle.
- Tu ne remplaces pas le produit, tu ne refais pas un dressage d'assiette, tu n'ajoutes aucun ingrédient.
- Tu n'écris JAMAIS « no text », « no logo », « no writing ». Le commerce a une enseigne, une ardoise, une étiquette : ces mots les effaceraient. On préserve le texte en le NOMMANT.
# ÉTAPE 1 — REGARDE LA PHOTO, EN SEPT PASSES
PASSE 1, LE MÉTIER : café, boulangerie, restaurant, fleuriste, garage, coiffeur, opticien, boucherie, boutique, salle de sport, cabinet, hôtel, food truck…
PASSE 2, LA FAMILLE DU SUJET :
A. BOISSON B. PLAT C. PRODUIT EMBALLÉ D. VITRINE / ÉTAL
E. PERSONNE AU TRAVAIL F. LIEU / DEVANTURE G. DÉTAIL MATIÈRE
PASSE 3, CE QU'ON PRÉSERVE : le sujet et sa forme exacte, et TOUS les textes visibles (enseigne, logo, étiquette, ardoise, prix manuscrit, gravure sur un couvert, plaque). Si un texte est illisible sur la photo, demande-le-moi.
PASSE 4, CE QUI SALIT LE CADRE : cite ce que TU vois. Miettes, coulures, traces de doigts sur la vitre, reflet du plafonnier, reflet du photographe, câble, prise, poubelle, torchon, carton, sac, vêtement, chaussures, personne de dos, produit d'entretien.
PASSE 5, LES DÉFAUTS TECHNIQUES : flou, mise au point sur le fond au lieu du produit, bruit, sous-exposition, fenêtre brûlée, ciel gris derrière la vitrine, verticales penchées, dominante jaune des néons, tons ternes sur la nourriture.
PASSE 6, LE CADRAGE : sujet décentré, coupé, ou noyé dans du vide. Tu as le droit de recentrer légèrement et de redresser, jamais de changer le point de vue.
PASSE 7, LE DRESSAGE : couverts en biais, plat décentré dans son assiette, bouteille à moitié vide, verre à moitié bu, serviette froissée, étiquette tournée sur le côté, chaises de travers. Tu ranges les ACCESSOIRES, jamais ce qui est servi dans l'assiette.
# ÉTAPE 2 — DIS-MOI CE QUE TU AS VU, EN QUATRE LIGNES
Métier · Famille de sujet
Je préserve : …
Je nettoie : …
Je corrige : …
Puis UNE seule question : le texte illisible qu'il te manque, ou un doute sur un objet, ou « Je lance ? »
# ÉTAPE 3 — ÉCRIS LE PROMPT
Un seul bloc, en anglais, prêt à coller, dans cet ordre :
1. PRÉSERVATION
« Enhance this photo into a high-end, professional image while preserving exactly what is served / displayed: [le sujet, sa forme, ses couleurs]. Same framing, same angle, same viewpoint. Preserve exactly, letter for letter: [tous les textes]. Do not invent any other text or logo. »
[SI PERSONNE] « Do not slim, beautify, rejuvenate or replace the person, do not change the pose. »
2. STYLING
« STYLING, tidy the table the way a food photographer would before shooting, without changing what is served: » puis une ligne par correction du dressage. Termine par « Do not add or remove any ingredient, do not re-plate the food. »
3. CLEAN
« CLEAN: remove [la liste EXACTE de la passe 4, chaque parasite nommé avec son emplacement]. » Puis les défauts de la passe 5, avec les formulations qui marchent :
- mise au point ratée → « bring the [sujet] into sharp focus and let the background fall softly out of focus »
- tons ternes → « warm up the dull tones into a rich appetising colour, without oversaturating »
- ciel gris → « turn the dull grey sky into a bright soft daylight sky, keeping the same street »
- fenêtre brûlée → « recover the blown out window so the street stays visible »
- néons → « balance the mixed colour temperature between the daylight and the ceiling bulbs »
- cadrage → « recentre the composition slightly and straighten the verticals, keeping the same viewpoint »
4. LA LIMITE
« Keep real texture: [les matières du sujet]. Avoid oversaturation, artificial HDR, plastic rendering, over sharpening, halos and CGI look. Retouch and enhance the existing photo only. »
Puis, sous le bloc, trois lignes : joindre la photo d'origine avec ce prompt ; si le rendu plaît à 90 %, relancer le même bloc ; pour corriger un détail, ajouter UNE phrase à la fin plutôt que tout réécrire.
# SI JE T'EN DONNE PLUSIEURS
Traite-les une par une, un bloc par photo, en gardant la même formulation de préservation d'une photo à l'autre : c'est ce qui fait que la série a l'air d'un même reportage.
Enhance this photo into a high-end, professional food and beverage image while preserving the exact subject, product, pose, framing, angle, and overall composition. Do not redesign, restyle or recreate the drink, the food, the people or the place.
Improve overall image quality, sharpness, resolution, lighting, exposure, white balance, contrast, color accuracy, and dynamic range. Create a warm, bright, natural daylight look with soft directional window light, gentle realistic shadows and a smooth natural bokeh, in the style of modern specialty editorial photography.
Retouch visible imperfections in a realistic and precise way: remove dust, crumbs, drips, wipe marks, water rings and stains on the table, the cup, the saucer, the tray and the counter; remove fingerprints and smudges on glass, ceramic and stainless steel; remove lint, hair, cables, sockets, bins, cleaning cloths and small distracting objects in the background; even out mixed color temperatures between window light and indoor lights.
Keep the result very clean and appetizing while preserving real food texture, crumb, steam, condensation, foam bubbles and natural material detail. Avoid oversaturation, artificial HDR, plastic-looking food, excessive sharpening or fake steam.
Strict rule: retouch and enhance the existing photo only. Do not generate a new drink, new food, new latte art, new text or a new interior. Keep every logo, label, price tag and handwritten sign exactly as it is.
Retouch this coffee photograph into a professional beverage image. Preserve the exact cup, saucer, spoon, branding, latte art pattern, crema colour, foam texture and drink level. Do not redraw the latte art, do not change the pattern, do not add foam or steam.
Improve sharpness, macro detail, exposure, white balance, contrast and colour accuracy. Warm window light grazing the surface of the drink to reveal the microfoam, gentle specular highlights on the ceramic glaze, natural shallow depth of field.
Clean precisely: remove coffee drips and splashes on the rim, the saucer, the tray and the table; remove milk residue, fingerprints on the cup and the spoon, crumbs, dust, lint, water rings and wipe streaks on the wood; remove the reflection of the phone, the photographer and the ceiling lights on the ceramic; tidy the background while keeping the same room.
Keep the real microfoam texture, the individual bubbles, the natural contrast between crema and milk, the wood grain and the true ceramic finish. Avoid plastic rendering, over sharpening, artificial gloss and fake glowing steam.
Strict rule: retouch the existing photograph only. Do not generate a new cup, a new latte art design, a different drink or a new logo.
Retouch this iced drink photograph into a professional beverage image. Preserve the exact glass or cup, the drink, its colour, its layers, the ice cubes, the straw, the lid and the branding printed on the cup. Do not restyle, refill or recolour the drink, do not add ice or extra layers.
Improve sharpness, macro detail, exposure, white balance and colour accuracy. Clean bright daylight with a soft side or back light making the ice, the condensation and the liquid translucent, subtle highlights on the glass, smooth neutral bokeh.
Clean precisely: remove fingerprints, smudges and lip marks on the glass, the plastic and the lid; remove drips and sticky residue running down the cup and pooling on the counter; remove crumbs, dust, water rings and wipe marks on the surface; remove the reflection of the phone, the photographer and the ceiling lights on the plastic; make the printed logo read sharp and undistorted.
Keep the real condensation droplets, the texture and transparency of the ice, the natural swirl of the layers, and the true colour of the matcha, the syrup or the coffee. Avoid neon oversaturated greens, artificial glow, plastic rendering and a CGI look.
Strict rule: retouch the existing photograph only. Do not generate a new glass, new ice, new branding or a different drink.
Enhance this photo into a high-end, professional food image while preserving exactly what is served: the same ingredients, the same quantity, the same arrangement, the same garnish, the same doneness, the same plate. Same framing, same angle, same viewpoint. Preserve exactly, letter for letter, any lettering printed on the plate or the tray. Do not add or remove any ingredient, do not re-plate the food.
STYLING, tidy the table the way a food photographer would before shooting, without changing what is served: straighten the knife and the fork so they lie perfectly parallel and evenly spaced, centre the dish in its plate, fill the water bottle to the top and make the glass look freshly poured, flatten and straighten the napkin so its edges are clean, turn the label of the bottle to face the camera.
CLEAN: remove crumbs, sauce drips, greasy fingerprints and smears on the plate rim, the tray and the table; remove hair, lint, dust, used napkins and dirty cutlery; remove the papers, the phone and the clutter at the edges of the frame; remove the water rings and the wipe marks.
Improve overall image quality, sharpness, resolution, exposure, white balance, contrast, colour accuracy and dynamic range. Replace the dim artificial lighting with a bright warm natural daylight look as if a large window sat just off frame: lift the shadows, brighten the whole image, keep clean neutral whites, gentle realistic shadows, smooth natural bokeh on the background. Bring the dish into sharp focus.
Keep real food texture: the crumb, the crust, the sheen of the sauce, the grain of the wood. Avoid oversaturation, artificial HDR, plastic-looking food and excessive sharpening. Retouch and enhance the existing photo only.
Retouch this photograph into a professional brand image. Preserve the exact person, face, morphology, hands, gesture, uniform, apron, cap, jewellery, tattoos and the branding printed on the clothing. Do not slim, beautify, rejuvenate or replace the person, do not change the pose.
Improve sharpness, resolution, exposure, white balance, contrast and colour accuracy. Natural documentary lighting with a warm ambient glow from the room, clear separation between the person and the background, authentic sense of motion preserved, natural bokeh.
Clean precisely: reduce blown highlights on the machine and the chrome surfaces; remove stains and splashes on the apron and the counter when they distract; remove crumbs, cloths, cables, phones, dirty cups and clutter that are out of place; clean fingerprints and smudges on stainless steel and glass; balance the mixed light between the window and the ceiling spots; reduce shine on the skin without erasing its texture.
Keep natural skin texture and pores, the real fabric texture, the authentic gesture and the true look of the equipment. Avoid plastic skin, beauty filter rendering and a stiff staged look.
Strict rule: retouch the existing photograph only. Do not generate a new person, a new face, new hands or new text on the clothing.
Retouch this display photograph into a professional retail image. Preserve the exact display case, every product on it, their arrangement, quantity, labels, handwritten price tags and branding. Do not add, remove, duplicate or rearrange any product, do not rewrite any price or label.
Improve sharpness, resolution, exposure, white balance, contrast, dynamic range and perspective. Warm inviting daylight through the shop window, balanced highlights and shadows inside the case, straight vertical lines, clean editorial retail photography.
Clean precisely: remove fingerprints, smudges, dust and streaks on the glass of the case; remove crumbs, stray icing, tongs, cloths, cables, price guns and clutter left on the counter; reduce the harsh reflection of the ceiling lights and of the photographer in the glass while keeping the glass readable as glass; clean stains on the wood and the counter top; balance the cold interior light against the warm window light. Turn the dull grey sky behind the window into a bright soft daylight sky, keeping the same street.
Keep the real texture of the products, their true colours, and the authentic handwriting on the price tags. Avoid artificial HDR, halos, oversaturation and a plastic look.
Strict rule: retouch the existing photograph only. Do not generate new products, a new display, new signage or new handwritten text.
Enhance this photograph of a shopfront and interior into a high-end, professional architectural and hospitality image, while preserving the place exactly as it is.
PRESERVE: the illuminated sign and every letter written on it, reproduced exactly, same font, same colour, same glow; the exact architecture, facade, materials, door and window frames; what is visible inside; every plant and every piece of furniture in the same position. Do not move, add or remove anything. Do not invent any other text or logo.
TIDY: straighten the verticals of the building, align the outdoor chairs and tables, tidy the terrace.
CLEAN: remove the surveillance camera, the electrical boxes and the loose cables on the facade, the bins, the cleaning products, the stray chairs, the blurred passers-by and the clutter at the edges of the frame, the marks and stains at the base of the wall.
LIGHT: keep the same hour of the day but make it beautiful. If it is dusk, deepen the twilight sky into a clean blue gradient and let the sign and the doorway glow warm and inviting against it. If it is daytime, turn a dull grey sky into a bright soft daylight sky, keeping the same street. Balance the warm interior against the cool exterior, lift the shadows so the texture of the facade reads, no blown highlights on the sign.
Improve sharpness, resolution, exposure, white balance, contrast, colour accuracy and dynamic range. Keep real texture: the grain of the render, the brick, the leaves, the glass reflections. Avoid oversaturation, artificial HDR, halos, plastic rendering and excessive sharpening. Retouch and enhance the existing photo only.
Retouch this product photograph into a professional product image. Preserve the exact product, packaging, bag, cup, lid, sleeve, label, logo, typography and every single letter of the text, including the small legal mentions. Do not redesign the packaging, do not invent text, do not change the layout of the label.
Improve sharpness, resolution, exposure, white balance, contrast and colour accuracy. Soft natural daylight or clean studio light, a gentle grounding shadow under the product, crisp edges, uncluttered background with natural bokeh, modern product photography.
Clean precisely: remove dust, lint, fingerprints, scuffs, creases and small dents on the packaging; remove price stickers, tape residue and stray labels that are not part of the design; remove loose crumbs and drips around the product unless they are clearly intentional styling; remove the reflection of the photographer and the ceiling lights on glossy or laminated surfaces; correct the perspective distortion so the label reads straight and sharp.
Keep the real material texture of the paper, the matte or glossy finish and the true colours. Avoid plastic rendering, over sharpening, and any warped or unreadable text.
Strict rule: retouch the existing photograph only. Do not generate a new packaging, a new logo or new text.
STUDIO AI CLUB — LES CORRIGÉS
=============================
31 marques fictives, produites de bout en bout. Un dossier par marque.
DANS CHAQUE DOSSIER
Dossier-<MARQUE>.pdf LE fichier à lire. 18 pages : le produit, la charte,
les 8 visuels, les 3 vidéos — et pour chacun, le
prompt exact qui a servi, plus le même prompt en
version à trous [CROCHETS] à remplir avec TON produit.
Dossier-<MARQUE>.html Le même document, pour le navigateur.
Prompts-<MARQUE>.html Tous les prompts seuls, avec un bouton Copier.
C'est celui-là que tu ouvres quand tu passes à la
pratique : un clic, et le prompt est prêt à coller.
Visuels/ Les images en 2K, une par une.
00 le produit · 01 la charte · 02 à 09 les visuels
10 l'image fixe de l'UGC
Videos/ Les 3 vidéos : hyper-motion, spot-tv, ugc.
Prompts/ Les prompts en fichiers texte bruts.
Double-clique un fichier .html : il s'ouvre dans ton navigateur.
LA MÉTHODE (la même dans les 31 dossiers)
On génère d'abord LE PRODUIT seul, puis on le passe EN RÉFÉRENCE dans
chaque visuel : le décor change, le produit ne bouge jamais.
L'UGC se fait en deux temps : l'image fixe d'abord (on la valide),
l'animation ensuite. Rater le fixe coûte des centimes, rater la vidéo
coûte sept fois plus.
PAR OÙ COMMENCER
Ouvre NRGY ou PROSKIN : ce sont les deux dossiers les plus détaillés de la Série 1.
Puis feuillette les autres — chaque marque pose un problème différent
(verre, échelle, texte d'étiquette, matière, personne + produit…).
⚠ CES MARQUES N'EXISTENT PAS
Elles ont été inventées pour la formation. Si tu montres ces visuels à un
prospect, dis-le : « exercices de style — marques fictives ». Le Module 8
explique pourquoi cette règle protège tout le reste.
A premium product photograph of a SINGLE luxury shoulder bag for the brand "ARLETTE". A softly structured contemporary bag in rich saffron-orange grained calfskin: a clean rounded silhouette with gently curved sides and a smooth unbroken front panel, a single wide leather shoulder strap attached by simple tonal leather loops, a discreet concealed magnetic closure, neat tonal saddle stitching and hand-painted edge finishing, and a small embossed "ARLETTE" wordmark in a refined serif low on the front. Deliberately minimal and generic in design: NO front flap, NO turn-lock or padlock hardware, NO metal clasp, NO straps crossing the front, no visible logo plaque, no other branding anywhere. Visible fine pebbled leather grain and supple body. Standing upright on a warm sand microcement surface against a seamless warm sand backdrop. Shot on a 100mm lens at f/8, three-quarter front angle at product height, razor-sharp on the leather grain and the embossed wordmark. Large soft directional key light from the upper left with subtle reflector fill, gentle gradient shadow, soft specular highlight along the top edge. Saffron orange, warm sand and cream colour grade, fine grain. Photorealistic, accurate proportions, quiet-luxury leather goods campaign. All text spelled exactly as written, no additional lettering. Aspect ratio 4:5.
Create a premium vertical brand identity and product showcase sheet for ARLETTE, a quiet-luxury French leather goods house. Top to bottom: a hero logo section on a saffron-orange panel with the ARLETTE wordmark in a refined editorial serif, "MAROQUINERIE" letter-spaced underneath and the tagline "L'élégance sans bruit."; a strip of the wordmark on saffron, cognac, warm sand and cream swatches; a COLOURS section with five labelled hex swatches (Saffron #E0762B, Cognac #A85A22, Warm Sand #E8D9C3, Cream #F5EFE6, Ink #2B2320); a TYPOGRAPHY section with the type scale and a specimen paragraph; the attached ARLETTE bag kept identical as the product hero on cream; a bottom grid of four warm quiet-luxury lifestyle photographs; and a row of four line-icon values: Full-grain leather, Hand-stitched, Timeless, Made in France. Warm cream background, rounded corners, premium editorial, aspect ratio 3:4.
Using the uploaded product image as the EXACT product reference — keep the ARLETTE saffron-orange grained calfskin shoulder bag, its rounded silhouette, wide leather strap and small embossed ARLETTE wordmark identical, physically photographed never composited. IMPORTANT scale: a real handbag about 30cm wide, correct real-world proportions. A woman in her early thirties walking a Parisian street in a camel wool coat and tailored trousers, the ARLETTE bag carried on her shoulder, caught mid-stride, Haussmann facades and a blurred cafe awning behind. Shot on an 85mm lens at f/2, golden late-afternoon side light, gentle motion in the coat. Quiet-luxury leather goods campaign, saffron orange, warm sand and cream palette, soft editorial colour grading, fine grain, photorealistic, ultra-high-resolution. Aspect ratio 4:5.
Using the uploaded product image as the EXACT product reference — keep the ARLETTE saffron-orange grained calfskin shoulder bag, its rounded silhouette, wide leather strap and small embossed ARLETTE wordmark identical, physically photographed never composited. IMPORTANT scale: a real handbag about 30cm wide, correct real-world proportions. A studio portrait: a model in a cream silk blouse holds the ARLETTE bag at her hip against a seamless warm sand backdrop, calm confident expression, natural styling. Shot on an 85mm lens at f/4, large soft key light from the left with subtle fill, gentle gradient shadow. Quiet-luxury leather goods campaign, saffron orange, warm sand and cream palette, soft editorial colour grading, fine grain, photorealistic, ultra-high-resolution. Aspect ratio 4:5.
Using the uploaded product image as the EXACT product reference — keep the ARLETTE saffron-orange grained calfskin shoulder bag, its rounded silhouette, wide leather strap and small embossed ARLETTE wordmark identical, physically photographed never composited. IMPORTANT scale: a real handbag about 30cm wide, correct real-world proportions. A luxury still-life: the ARLETTE bag resting on a cream marble console beside a loosely folded silk scarf and a pair of soft leather gloves. Shot on a 100mm lens at f/8, soft window light raking from the left, long gentle shadow. Quiet-luxury leather goods campaign, saffron orange, warm sand and cream palette, soft editorial colour grading, fine grain, photorealistic, ultra-high-resolution. Aspect ratio 4:5.
Using the uploaded product image as the EXACT product reference — keep the ARLETTE saffron-orange grained calfskin shoulder bag, its rounded silhouette, wide leather strap and small embossed ARLETTE wordmark identical, physically photographed never composited. IMPORTANT scale: a real handbag about 30cm wide, correct real-world proportions. Extreme macro on the ARLETTE bag: the pebbled calfskin grain, the crisp edge stitching and the small embossed ARLETTE wordmark filling the frame, focus falling off softly. Shot on a 100mm macro lens at f/4, raking light revealing the leather texture. Quiet-luxury leather goods campaign, saffron orange, warm sand and cream palette, soft editorial colour grading, fine grain, photorealistic, ultra-high-resolution. Aspect ratio 4:5.
Using the uploaded product image as the EXACT product reference — keep the ARLETTE saffron-orange grained calfskin shoulder bag, its rounded silhouette, wide leather strap and small embossed ARLETTE wordmark identical, physically photographed never composited. IMPORTANT scale: a real handbag about 30cm wide, correct real-world proportions. The ARLETTE bag placed on the tan leather bench seat of a vintage car, warm sunlight streaming through the side window, chrome trim and wood dashboard softly blurred. Shot on a 50mm lens at f/2, warm late light with soft flare. Quiet-luxury leather goods campaign, saffron orange, warm sand and cream palette, soft editorial colour grading, fine grain, photorealistic, ultra-high-resolution. Aspect ratio 4:5.
Using the uploaded product image as the EXACT product reference — keep the ARLETTE saffron-orange grained calfskin shoulder bag, its rounded silhouette, wide leather strap and small embossed ARLETTE wordmark identical, physically photographed never composited. IMPORTANT scale: a real handbag about 30cm wide, correct real-world proportions. The ARLETTE bag on a marble console in a Haussmann apartment: herringbone parquet, moulded panelling and a tall gilded mirror behind, a dried branch in a vase. Shot on a 35mm lens at f/4, soft directional daylight from a tall window. Quiet-luxury leather goods campaign, saffron orange, warm sand and cream palette, soft editorial colour grading, fine grain, photorealistic, ultra-high-resolution. Aspect ratio 4:5.
Using the uploaded product image as the EXACT product reference — keep the ARLETTE saffron-orange grained calfskin shoulder bag, its rounded silhouette, wide leather strap and small embossed ARLETTE wordmark identical, physically photographed never composited. IMPORTANT scale: a real handbag about 30cm wide, correct real-world proportions. The ARLETTE bag hung on the back of a bistro chair at a sunlit hotel terrace, an espresso cup and a folded newspaper on the marble table, greenery blurred behind. Shot on a 50mm lens at f/2.8, warm afternoon light with dappled shade. Quiet-luxury leather goods campaign, saffron orange, warm sand and cream palette, soft editorial colour grading, fine grain, photorealistic, ultra-high-resolution. Aspect ratio 4:5.
Using the uploaded product image as the EXACT product reference — keep the ARLETTE saffron-orange grained calfskin shoulder bag, its rounded silhouette, wide leather strap and small embossed ARLETTE wordmark identical, physically photographed never composited. IMPORTANT scale: a real handbag about 30cm wide, correct real-world proportions. A top-down flat-lay on cream linen: the ARLETTE bag, a folded silk scarf, tortoiseshell sunglasses, keys on a leather fob and a small notebook. Soft even overhead daylight, minimal editorial composition. Quiet-luxury leather goods campaign, saffron orange, warm sand and cream palette, soft editorial colour grading, fine grain, photorealistic, ultra-high-resolution. Aspect ratio 4:5.
SCENE CONTEXT
A 10-second vertical kinetic product spot for ARLETTE, a saffron leather shoulder bag. No people, no location. A single saffron and cream colour world, the bag levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the saffron and cream palette.
ACTIVE REFERENCES
@image1 - the ARLETTE bag. A softly structured rounded hobo shoulder bag in rich saffron-orange grained calfskin, a single wide leather shoulder strap on tonal leather loops, a smooth unbroken front panel with no flap and no metal clasp, neat tonal saddle stitching, and a small embossed ARLETTE wordmark low on the front. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no horizon line, no floor until the final beat. Each shot uses one backdrop from the saffron and cream palette: smooth saffron gradient, warm cream bokeh, crossing amber light bars, drifting fine dust, or a deep walnut field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the pebbled calfskin grain filling frame, a warm saffron glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the pebbled leather grain.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the bag on a warm saffron gradient at 20 km/h.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, the wide strap unfurling and snapping taut past the lens.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a fall of cream silk unfurls around the levitating bag on cream bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the bag between crossing amber light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the tonal saddle stitching, each stitch and the hand-painted edge razor sharp.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting fine dust, the bag flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the small embossed ARLETTE wordmark, a raking highlight crossing its edges.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across the bag, the embossed ARLETTE wordmark filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The saffron of the leather matches into a saffron light bar, camera arcing at 30 km/h across a deep walnut void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The bag settles into its final position on a dark walnut mirror reflective floor, camera pushing in steadily.
ACTION
Pebbled grain fills frame. The bag levitates and rotates. The strap unfurls and snaps taut. Cream silk unfurls around it. The stitching fills frame. The embossed wordmark catches light. The bag lands on a walnut mirror floor.
PHYSICS
The bag is roughly 900 grams of calfskin. The strap has real leather weight and snaps with damping. Silk unfurls with fabric weight and air resistance. The leather holds its rounded shape.
LIGHTING
Hard specular key from camera-left at 4800K raking across the bag, a tight rim light on the right edge, warm amber practicals in the background. White balance fixed at 4800K. Atmospheric haze at 16%.
COLOR GRADE
60:30:10 - rich saffron dominant, cream secondary, walnut accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, a leather creak, a strap snap, a soft silk rustle, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The bag design stays identical to @image1 in every shot: saffron-orange grained calfskin, one wide strap on tonal loops, a smooth unbroken front panel with no flap and no clasp, tonal saddle stitching, and the small embossed ARLETTE wordmark legible. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.
SCENE CONTEXT
A 10-second vertical commercial spot for ARLETTE, a quiet-luxury French leather goods house. Late golden-hour light in a Paris street. Fast editorial cutting, roughly one second per shot, the camera moving in every single shot.
ACTIVE REFERENCES
@image1 - the ARLETTE bag. A softly structured rounded hobo shoulder bag in rich saffron-orange grained calfskin, a single wide leather shoulder strap on tonal leather loops, a smooth unbroken front panel with no flap and no metal clasp, neat tonal saddle stitching, and a small embossed "ARLETTE" wordmark low on the front. 100% matches the reference.
LOCATION MAP
A Haussmann street with cream stone facades, a café terrace with a saffron-striped awning, wrought-iron balconies, wide pavement. The set contains only the facades, the terrace, the awning and the pavement.
FIRST FRAME / BLOCKING
Frame opens low and close on the pavement as a woman walks into frame, the bag swinging at her hip.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, clean spherical rendering.
CAMERA
0.0-1.6s - 63 degree FOV. Low fast tracking alongside her at 6 km/h, the bag swinging, sun flaring between buildings.
1.6s HARD CUT
1.6-2.4s - 12 degree FOV. Orbiting macro on the pebbled calfskin grain as the bag swings.
2.4s WHIP CUT
2.4-3.2s - 29 degree FOV. Fast push-in as her hand slides down the strap and settles it on her shoulder.
3.2s HARD CUT
3.2-4.0s - 12 degree FOV. Locked macro travelling along the tonal saddle stitching and the hand-painted edge.
4.0s SMASH CUT
4.0-4.8s - 12 degree FOV. Macro, warm light sweeping across the small embossed ARLETTE wordmark.
4.8s WHIP CUT
4.8-5.4s - 107 degree FOV. Whip pan through a saffron sun flare.
5.4s MATCH CUT
5.4-6.2s - 63 degree FOV. The saffron of the bag matches into the saffron-striped café awning, camera arcing beneath it at 8 km/h.
6.2s HARD CUT
6.2-7.0s - 47 degree FOV. Handheld arc as she sits at the terrace and sets the bag on the marble table.
7.0s HARD CUT
7.0-7.8s - 18 degree FOV. Fast slide across the table, the bag catching low sun, an espresso cup blurred in foreground.
7.8s HARD CUT
7.8-8.6s - 29 degree FOV. Push-in as she lifts the bag by the strap and it settles into shape.
8.6s HARD CUT
8.6-10.0s - 18 degree FOV. Steady push-in on the bag standing on the marble table, facade and warm bokeh behind, sun flare crossing frame.
ACTION
She walks the pavement with the bag swinging at her hip. Her hand slides down the strap and settles it on her shoulder. Light sweeps across the leather grain, the stitching and the embossed wordmark. The saffron of the bag aligns with the striped awning. She sits at the terrace, sets the bag on the marble table, then lifts it by the strap and it settles into shape. The bag stands on the table in the low sun.
PERFORMANCE
She moves with unhurried weight, shoulders relaxed, eyes ahead, a small settling pause each time the strap lands.
PHYSICS
The bag is roughly 30 centimeters wide and 900 grams. It swings with real pendulum weight against her hip, the soft body compressing slightly where the strap pulls. On the marble table it lands with real weight, the base settling and a contact shadow forming. The leather creases softly and recovers.
LIGHTING
Low golden late-afternoon sun raking down the street from camera-right, warm bounce off the cream stone filling the shadow side. White balance fixed at 5600K. Atmospheric haze at 15% down the street.
COLOR GRADE
60:30:10 - warm cream stone dominant, cognac secondary, saffron orange accent.
AUDIO
Diegetic only: footsteps on stone pavement, leather creaking softly, the strap sliding on fabric, a distant café murmur, light traffic further away.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, quiet-luxury editorial pacing with high-energy cutting.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The bag stays identical to @image1 in every shot: rounded soft hobo silhouette, saffron-orange pebbled calfskin, one wide leather strap on tonal loops, a smooth front panel with no flap and no metal clasp, and the small embossed ARLETTE wordmark low on the front, sharp and legible. The woman keeps the same face, hair and clothing across every cut. The set contains only the facades, the terrace, the awning and the pavement. Every shot contains visible camera movement.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, the phone held out at arm's length in her own hand — one arm is reaching off toward the lens, so only ONE hand is free for the product.
A woman around fifty, shoulder-length highlighted brown hair worn loose, a fine gold chain and small gold hoops, bare nude manicure, wearing a plain cream ribbed knit sweater with a deep V and dark brown wide-leg trousers. She is mid-sentence, caught talking — mouth open on a word, eyebrows slightly raised, eyes locked on the lens. Not smiling, not posing.
SETTING — her own flat in the middle of the morning, just after opening the parcel: herringbone parquet, a taupe coat thrown over the back of a dining chair, a dark table in the foreground with her keys and the torn tissue paper still on it, a tall window with a white frame behind her. It looks real and lived-in, not styled for a shoot, with ordinary everyday things around her.
FRAMING — a real front-camera selfie: the head fills most of the frame with the wide-angle distortion of a selfie lens. The crop is imperfect, the top of the head lightly cut by the frame edge, the table and the open packaging intruding at the bottom corner. Slightly off-centre.
IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, the window behind her blown out to white. No cinematic depth of field, no colour grading, no studio light.
SKIN — real and unretouched: shine on the forehead and the nose, visible pores, lines around the eyes and the mouth, uneven tone on the neck, stray flyaway hairs lit by the window. No beauty filter, no smoothing.
THE PRODUCT — she holds the bag up by its strap in her one free hand, at eye level, letting it hang and turn slowly of its own weight. It keeps exactly the shape, the colours, the materials and every letter of the text of the reference image, at true real-world scale.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. The phone stays held out at arm's length in her own hand the whole time, so only ONE hand is free for the bag. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.
She speaks ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "Four hundred euros for a bag this size, I know how that sounds."
Line 2, at the very end: "This is my second one — the first is four years old and I still carry it."
Between the two lines she says NOTHING at all — silent, only acting.
Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: she turns the hanging bag on its strap so the window light rakes across the grained leather and the small embossed ARLETTE wordmark comes round to face the lens. Eye contact kept, lips pressed together, no words.
Beat 3 — SILENT: she swings the strap up onto her shoulder with the same hand, lets the bag settle against her side and gives a small nod.
Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.
Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the window stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin, lines and shine still on it.
The product stays exactly as in the frame in every beat: the saffron grained leather, the curved shoulder shape, the thin adjustable strap with its leather keeper and the small embossed ARLETTE wordmark, sharp and unchanged, never distorted, never resized and never losing its text.
Close-mic phone audio with the voice up front, the flat room tone of an apartment and faint street noise through the window, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a 22 litre technical backpack in three-quarter view, standing upright and centred, on a seamless deep clay backdrop with a soft graduated falloff. The shell is matte olive ripstop nylon with a subtle grid weave, roll-top closure folded twice and clipped by two matte black aluminium hooks, flat padded shoulder straps in the same olive with charcoal webbing, and a single horizontal zip pocket with a knurled black pull. A small woven label low on the front reads ARPENT in cream capitals. Studio lighting: one large softbox above and slightly left to model the roll-top folds, a tight rim light down the right edge, a soft fill to keep the ripstop grid readable.
Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate. No other text anywhere, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand ARPENT, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark ARPENT very large, set in a precise modern sans for the wordmark and a condensed sans for captions
· under it, the descriptor 22L TECHNICAL PACK in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: SABLE #857D6C, ENCRE #100E0B, KAKI #464639, BRIQUE #83321B, ACIER #9EA2A0
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — engineered, outdoor, understated. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the backpack standing on the platform of a station at dawn, a train blurred behind it, cold blue light and one warm platform lamp. 35mm, low angle, deep depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial technical apparel retouching with razor-sharp ripstop grid and webbing detail, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro on the olive ripstop shell: the fine grid weave sharp across the frame, a black webbing strap cutting diagonally through it. 100mm macro, hard raking light.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial technical apparel retouching with razor-sharp ripstop grid and webbing detail, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the backpack resting against a mossy boulder on a forest trail, soft overcast light through the canopy, wet ferns around it. 50mm, natural light, muted green tones.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial technical apparel retouching with razor-sharp ripstop grid and webbing detail, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a man seen from behind wearing the backpack, walking a city street in the rain, the ripstop beaded with water, blurred shopfronts. 85mm, overcast, shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial technical apparel retouching with razor-sharp ripstop grid and webbing detail, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro on the rolled top and its two matte black aluminium hooks, the double fold of the shell sharp and the knurled zip pull just in frame. 100mm macro, hard side light.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial technical apparel retouching with razor-sharp ripstop grid and webbing detail, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the backpack on the floor of a café beside a chair leg, an out of focus table and a cup above, warm window light falling across it. 35mm, low angle, natural light.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial technical apparel retouching with razor-sharp ripstop grid and webbing detail, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the backpack strapped to the rear rack of a bicycle leaning against a brick wall, hard afternoon sun and a sharp shadow. 50mm, warm tones, deep depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial technical apparel retouching with razor-sharp ripstop grid and webbing detail, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an overhead flat lay on a concrete floor: the open backpack with a notebook, a folded jacket, a steel bottle and keys laid out around it in a neat grid. 35mm overhead, soft even light.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial technical apparel retouching with razor-sharp ripstop grid and webbing detail, ultra-high-resolution 4K product photography with premium editorial finish.
SCENE CONTEXT
A 10-second vertical kinetic product spot for ARPENT, a technical roll-top backpack. No people, no location. A single olive and charcoal colour world, the backpack levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the olive and charcoal palette.
ACTIVE REFERENCES
@image1 - the ARPENT backpack. A matte olive ripstop roll-top backpack with two matte black aluminium hooks, flat padded straps, a horizontal zip pocket and a cream ARPENT woven label. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no horizon line, no floor until the final beat. Each shot uses one backdrop from the olive and charcoal palette: deep olive gradient, charcoal bokeh, crossing cold light bars, drifting rain mist, or a near-black field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the ripstop grid weave, every square of the pattern filling frame, a cold olive glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the fine ripstop grid.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the backpack on a deep olive gradient at 20 km/h.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, the roll-top unfurling and snapping open, the shell cracking outward.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a burst of rain droplets explodes off the shell on charcoal bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the backpack between crossing cold white light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the two matte black aluminium hooks snapping shut, the metal edge sharp.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting rain mist, the backpack flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the cream ARPENT woven label, every thread of the weave sharp.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across the backpack, the black aluminium hook filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The cold white of the hook matches into a cold white light bar, camera arcing at 30 km/h across a near-black void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The backpack settles into its final position on a wet concrete reflective floor, camera pushing in steadily.
ACTION
The ripstop grid fills frame. The camera orbits the pack. The roll-top unfurls. Rain bursts off it. The hooks snap shut. The label fills frame. It lands on wet concrete.
PHYSICS
The pack has real loaded weight and the shell creases where it folds. Water beads and sheds off the ripstop. The hooks close with a hard metallic contact.
LIGHTING
Hard specular key from camera-left at 6500K raking across the backpack, a tight rim light on the right edge, cold white practicals in the background. White balance fixed at 6500K. Atmospheric haze at 26%.
COLOR GRADE
60:30:10 - deep olive dominant, charcoal secondary, cold white accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, fabric snapping, aluminium hooks clacking, a rain burst, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The backpack keeps its matte olive ripstop shell, twice-folded roll-top with both black aluminium hooks, flat padded straps and the cream ARPENT label in every shot. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.
SCENE CONTEXT
A 10-second vertical lifestyle commercial for ARPENT, a technical roll-top backpack. Real people, real places, four shots, one cut every two and a half seconds.
ACTIVE REFERENCES
@image1 - the ARPENT backpack. A matte olive ripstop roll-top backpack with two matte black aluminium hooks, flat padded straps, a horizontal zip pocket and a cream ARPENT woven label. 100% matches the reference in every shot.
LOCATION MAP
The film moves through a flat hallway at dawn, a wet city street and a station platform. No studio, no seamless backdrop, no colour field.
FIRST FRAME / BLOCKING
Opens on the backpack standing by a door as a hand reaches into frame for it.
FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, anamorphic-style shallow depth of field.
CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. Low static-to-tracking shot as he lifts the pack and swings it onto one shoulder, the hallway dark behind.
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. Tight handheld on the roll-top as he folds it twice and clips both black hooks shut, rain visible on the window behind.
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. Fast side tracking at 12 km/h alongside him walking a wet street, the ripstop beaded with water.
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. He stands on a station platform as a train blurs past behind him, camera pushing in slowly, the pack on his back.
ACTION
He picks it up. He rolls and clips it. He walks. He waits on the platform.
PERFORMANCE
Ordinary morning purpose, no smiling at camera, eyes ahead.
PHYSICS
The pack has real loaded weight and swings on the strap. The ripstop creases where it rolls. Water beads and runs off.
LIGHTING
Cold pre-dawn blue at 7000K with one warm sodium streetlight, wet reflections on the pavement. Atmospheric haze at 20%.
COLOR GRADE
60:30:10 - cold blue street dominant, wet black tarmac secondary, olive shell accent.
AUDIO
Rain, a door, the clack of the aluminium hooks, a train arriving. Low pulse from 5.0s.
STYLE
Photorealistic commercial cinematography, 24fps, fine film grain, 8K detail, warm naturalistic advertising look.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The backpack keeps its matte olive ripstop, twice-folded roll-top with both black hooks, flat padded straps and cream ARPENT label in every shot. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the backpack is never shown isolated on a studio backdrop and never appears without a person in the scene.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, the phone standing on a small tripod so both hands are free.
A man in his late twenties, cropped hair, a plain navy sweatshirt, caught mid-sentence with the mouth open on a word, eyes on the lens, not smiling and not posing.
SETTING — in the hallway of a small flat, a doorframe cutting the left edge and a coat on a hook behind him, flat indoor daylight.
THE PRODUCT — He holds the ARPENT backpack up in both hands in front of his chest, turned so the olive ripstop, the roll-top hooks and the woven label read clearly.
IMAGE QUALITY — raw front-camera video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise in the shadows, heavy phone HDR flattening the contrast, slightly blown-out highlights, compressed social-video look. Unretouched skin with real pores, real texture and a little shine. Slightly off-centre framing, the corner of a shelf intruding into the bottom of the frame.
PRODUCT LOCK — The backpack keeps exactly the matte olive ripstop shell, the twice-folded roll-top with its two black aluminium hooks, the flat padded straps and the cream ARPENT label of the reference. Spell every letter on it correctly. No other text in the frame, no watermark, no phone brand name.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
The person in this frame is filming a phone video. The phone is resting on a tripod so both hands stay free. They speak ONLY these two lines, each said ONCE and never repeated:
"I carry a laptop and a change of clothes every single day."
"This is the first bag that has not wrecked my shoulders."
Between the two lines they say NOTHING at all — no extra words, no muttering, no repetition.
Beat 1 — they say the first line straight to the lens.
Beat 2 — they stay silent while he swings the backpack onto one shoulder.
Beat 3 — still silent, they look back into the lens.
Beat 4 — they say the second line straight to the lens.
They keep exactly the same hairstyle for the entire clip — the same shape, the same length, the same volume and the same way the hair is worn as in this frame, held the whole time — and only the strands that already fall around the face move when they move.
PRODUCT LOCK — The backpack keeps exactly the matte olive ripstop shell, the twice-folded roll-top with its two black aluminium hooks, the flat padded straps and the cream ARPENT label of the reference. It never changes shape, colour or text.
The camera is locked on the tripod and does not move. Flat indoor light, everything in focus, no bokeh, no colour grading, no camera move, no zoom. Close-mic phone audio, the voice slightly clipped, room tone underneath, no music. Raw phone footage, TikTok storytime energy. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a modern designer dining chair in three-quarter view, centred, on a seamless warm bone backdrop with a soft graduated falloff. The chair has a single continuous curved shell forming the seat and the back in one sweep, moulded from warm oiled walnut plywood with a visible fine ply edge, upholstered on the inner face only with a tight boucle textile in oat cream showing its looped texture. It stands on four slim tapered solid brass legs with a soft brushed finish, splayed slightly outward. Stamped into the brass of the front left leg, the wordmark ASSISE reads in tiny letter-spaced capitals. Studio lighting: one large softbox high and to the left to model the curve of the shell, a tight rim light down the right edge of the walnut, a soft fill to keep the boucle loops readable, a long soft shadow to the right.
Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate. No other text anywhere, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand ASSISE, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark ASSISE very large, set in a precise modern sans for the wordmark and a condensed sans for captions
· under it, the descriptor DINING CHAIR in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: ÉBÈNE #141111, LIN #99928A, AVOINE #BFB3A6, CRAIE #DDD3CA, NOYER #524336
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — warm, modern, crafted. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the chair pulled out from a long oak dining table in a bright plastered room, a linen runner and two ceramic bowls on the table, hard morning light from a tall window throwing a long shadow. 35mm, natural light.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial furniture retouching with razor-sharp boucle loop texture and walnut ply edge detail, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro on the oat boucle upholstery: every loop of the textile sharp, meeting the fine ply edge of the walnut shell in a clean line across the frame. 100mm macro, raking side light.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial furniture retouching with razor-sharp boucle loop texture and walnut ply edge detail, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the chair at a slim walnut desk facing a window, an open notebook and a glass of water on the desk, cool afternoon light and a soft shadow on the pale floor. 50mm, calm interior.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial furniture retouching with razor-sharp boucle loop texture and walnut ply edge detail, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a close shot of one brushed brass leg where it meets the walnut shell, the leg turned so its engraved face is square to the camera and not foreshortened: the machined taper, the brushed grain of the brass and the engraved wordmark all sharp. The engraving reads ASSISE — spell it exactly A-S-S-I-S-E, six letters, two S together in the middle, nothing else engraved anywhere on the leg. 100mm macro, hard side light.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial furniture retouching with razor-sharp boucle loop texture and walnut ply edge detail, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the chair in a hallway with a wool coat thrown over its back and a pair of shoes beside it, warm evening lamp light, a plastered wall behind. 35mm, lived-in interior, shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial furniture retouching with razor-sharp boucle loop texture and walnut ply edge detail, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the chair alone in a large empty concrete loft, hard directional light from a high industrial window carving its shadow across the floor. 35mm, wide, dramatic contrast.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial furniture retouching with razor-sharp boucle loop texture and walnut ply edge detail, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a three-quarter close shot of the curved walnut shell from behind, the ply layers of the edge stacked and sharp, the boucle just visible at the rim. 85mm, soft top light, dark background.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial furniture retouching with razor-sharp boucle loop texture and walnut ply edge detail, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — two of the chairs at a set table in a warm evening interior, a lit candle and half-filled glasses, the chairs slightly turned as if just left. 50mm, warm ambient light, shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial furniture retouching with razor-sharp boucle loop texture and walnut ply edge detail, ultra-high-resolution 4K product photography with premium editorial finish.
SCENE CONTEXT
A 10-second vertical kinetic product spot for ASSISE, a designer dining chair. No people, no location. A single bone and walnut colour world, the chair levitating and slowly rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the bone and walnut palette.
ACTIVE REFERENCES
@image1 - the ASSISE chair. A single curved walnut shell chair with an oat boucle inner face and four slim tapered brushed-brass legs. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no horizon line, no floor until the final beat. Each shot uses one backdrop from the bone and walnut palette: warm bone gradient, walnut bokeh, crossing warm light bars, drifting fine dust, or a deep espresso field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the oat boucle, every loop of the textile filling frame, a warm bone glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the looped boucle texture.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the chair on a warm bone gradient at 20 km/h.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, the four brass legs sweeping past the lens as the chair spins.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a sheet of oat linen unfurls around the chair on walnut bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the chair between crossing warm gold light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the stacked ply edge of the walnut shell, every layer sharp.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting fine dust, the chair flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the brushed grain of one brass leg where it meets the shell.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across the chair, the curved walnut shell filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The brass of the leg matches into a brass light bar, camera arcing at 30 km/h across a deep espresso void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The chair settles into its final position on a polished concrete reflective floor, camera pushing in steadily.
ACTION
Boucle loops fill frame. The chair rotates. The brass legs sweep past. Linen unfurls around it. The ply edge fills frame. The brass leg fills frame. It lands on polished concrete.
PHYSICS
The chair has real furniture weight and lands with a firm contact. The boucle loops catch light softly with no specular. Linen unfurls with true fabric weight.
LIGHTING
Hard specular key from camera-left at 4400K raking across the chair, a tight rim light on the right edge, warm gold practicals in the background. White balance fixed at 4400K. Atmospheric haze at 16%.
COLOR GRADE
60:30:10 - warm bone dominant, walnut secondary, brushed brass accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, fabric moving, a wooden knock, a soft brass ring, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The chair keeps its single curved walnut shell, oat boucle inner face and four slim tapered brass legs in every shot. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.
SCENE CONTEXT
A 10-second vertical lifestyle commercial for ASSISE, a designer dining chair. Real people, real places, four shots, one cut every two and a half seconds.
ACTIVE REFERENCES
@image1 - the ASSISE chair. A single curved walnut shell chair with an oat boucle inner face and four slim tapered brushed-brass legs. 100% matches the reference in every shot.
LOCATION MAP
The film moves through a bright plastered apartment: a dining table by a tall window, and the same room at dusk. No studio, no seamless backdrop, no colour field.
FIRST FRAME / BLOCKING
Opens on the empty chair alone by the window, hard morning light across the floor.
FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, anamorphic-style shallow depth of field.
CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. Slow arc at 4 km/h around the empty chair standing on the floor by a tall window, its shadow long across the boards.
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. Tight handheld as a woman pulls it out and sits, her hand sliding along the walnut shell, the boucle compressing.
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. Slow push in at 3 km/h across the table as she works, leaning back into the shell, the brass legs catching light.
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. Dusk: four of the chairs around a set table with people seated and talking, camera craning up and back.
ACTION
The chair stands empty. She pulls it out and sits. She leans back and works. Evening, the table is full.
PERFORMANCE
Natural domestic behaviour, nobody addresses the camera.
PHYSICS
The chair has real furniture weight, its legs scrape once on the floor. The boucle compresses under her.
LIGHTING
Hard morning window light at 5200K becoming warm lamp light at 2900K on the last shot. Atmospheric haze at 8%.
COLOR GRADE
60:30:10 - warm plaster and oak dominant, oat boucle secondary, brushed brass accent.
AUDIO
Chair legs on wood, room tone, a laptop, evening conversation and cutlery. Warm bed from 5.0s.
STYLE
Photorealistic commercial cinematography, 24fps, fine film grain, 8K detail, warm naturalistic advertising look.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The chair keeps its single curved walnut shell, oat boucle inner face and four slim tapered brass legs in every shot, and always stands directly on the floor. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the chair is never shown isolated on a studio backdrop and never appears without a person in the scene.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, front camera, held at arm's length.
A woman in her thirties, hair loose, a fine knit jumper, caught mid-sentence with the mouth open on a word, eyes on the lens, not smiling and not posing.
SETTING — sitting on the ASSISE chair at a dining table in a bright plastered room, a tall window out of focus behind her, flat daylight.
THE PRODUCT — She is sitting on the chair itself. Her free hand rests on the walnut shell of the backrest beside her, so the boucle seat, the walnut edge and one brass leg stay clearly visible in frame.
IMAGE QUALITY — raw front-camera video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise in the shadows, heavy phone HDR flattening the contrast, slightly blown-out highlights, compressed social-video look. Unretouched skin with real pores, real texture and a little shine. Slightly imperfect handheld crop, the top of the head lightly cut by the frame edge.
PRODUCT LOCK — The chair keeps exactly the single curved walnut shell, the oat boucle inner face and the four slim tapered brass legs of the reference. Spell every letter on it correctly. No other text in the frame, no watermark, no phone brand name.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
The person in this frame is filming a phone video. The phone is held in one hand at arm's length. They speak ONLY these two lines, each said ONCE and never repeated:
"I work from this table nine hours a day."
"This is the first chair that has not destroyed my back."
Between the two lines they say NOTHING at all — no extra words, no muttering, no repetition.
Beat 1 — they say the first line straight to the lens.
Beat 2 — they stay silent while she shifts her weight and leans back into the shell.
Beat 3 — still silent, they look back into the lens.
Beat 4 — they say the second line straight to the lens.
They keep exactly the same hairstyle for the entire clip — the same shape, the same length, the same volume and the same way the hair is worn as in this frame, held the whole time — and only the strands that already fall around the face move when they move.
PRODUCT LOCK — The chair keeps exactly the single curved walnut shell, the oat boucle inner face and the four slim tapered brass legs of the reference. It never changes shape, colour or text.
Small natural handheld drift, the frame never fully still. Flat indoor light, everything in focus, no bokeh, no colour grading, no camera move, no zoom. Close-mic phone audio, the voice slightly clipped, room tone underneath, no music. Raw phone footage, TikTok storytime energy. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a pair of drop earrings, hung side by side and perfectly aligned, centred, on a seamless warm ivory backdrop with a soft graduated falloff. Each earring is a single sculptural teardrop in polished 18-carat yellow gold, hollow and softly twisted along its length so the surface folds once and catches the light differently on each face, tapering to a fine point at the bottom and widening at the top where it meets a slim gold hook. Just below the hook sits one small baroque freshwater pearl with a natural irregular shape and a warm iridescent lustre. The gold is mirror-polished, with no engraving and no stones. Studio lighting: one large softbox behind and above to run a long unbroken highlight down the outer curve of each drop, a tight rim light on each inner edge, a soft warm bounce underneath so the gold never goes black, a faint caustic glow on the surface below.
Photorealistic, 8K, macro-level detail, fine jewellery advertising aesthetic, immaculate reflections. No text anywhere, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand AUBE, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark AUBE very large, set in a precise modern sans for the wordmark and a condensed sans for captions
· under it, the descriptor 18CT DROP EARRINGS in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: SABLE CLAIR #D7C6AF, ONYX #070505, BRONZE #664B34, DORÉ #A27859, IVOIRE #F6E9D7
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — luminous, precious, quiet. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a close profile portrait of a woman in her thirties with her hair pulled back, one earring catching a hard low sun against her jaw, bare skin, a plain warm plaster wall behind. 85mm, hard directional light, shallow depth of field, editorial.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end fine jewellery retouching with flawless polished gold speculars and razor-sharp pearl lustre, ultra-high-resolution 4K product photography with a premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro on the twist of one gold drop where the surface folds: the polished metal running from a burning highlight into deep warm shadow, the baroque pearl soft and iridescent just above. 100mm macro, ultra shallow depth of field, dark background.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end fine jewellery retouching with flawless polished gold speculars and razor-sharp pearl lustre, ultra-high-resolution 4K product photography with a premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the pair lying on a crumpled bolt of raw ivory silk, one drop resting across a fold and the other half hidden, one warm lamp raking low from the left. 85mm, editorial still life, deep shadow.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end fine jewellery retouching with flawless polished gold speculars and razor-sharp pearl lustre, ultra-high-resolution 4K product photography with a premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a woman's hands lifting one earring toward her ear, caught mid-gesture, her face out of focus behind, warm window light from the right. 85mm, shallow depth of field, intimate.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end fine jewellery retouching with flawless polished gold speculars and razor-sharp pearl lustre, ultra-high-resolution 4K product photography with a premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the pair resting on the marble top of a dressing table beside a small antique hand mirror, the mirror throwing a second reflection of one drop, soft morning light. 50mm, natural light, warm neutrals.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end fine jewellery retouching with flawless polished gold speculars and razor-sharp pearl lustre, ultra-high-resolution 4K product photography with a premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the pair hung against a low setting sun, the gold burning white where the light strikes the twist and the pearls glowing translucent, everything else in silhouette. 135mm, heavy backlight, lens flare.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end fine jewellery retouching with flawless polished gold speculars and razor-sharp pearl lustre, ultra-high-resolution 4K product photography with a premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a woman turning her head sharply at an evening event, one earring swinging out from her neck with a touch of motion blur, warm out of focus lights behind. 85mm, low warm light, shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end fine jewellery retouching with flawless polished gold speculars and razor-sharp pearl lustre, ultra-high-resolution 4K product photography with a premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a close overhead of the pair lying in an open ivory suede jewellery case, the drops sunk slightly into the nap of the suede, one soft top light and a deep shadow inside the lid. 100mm macro, soft even light.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end fine jewellery retouching with flawless polished gold speculars and razor-sharp pearl lustre, ultra-high-resolution 4K product photography with a premium editorial finish.
SCENE CONTEXT
A 10-second vertical kinetic product spot for AUBE, a pair of gold drop earrings. No people, no location. A single ivory and gold colour world, the pair of earrings levitating and slowly rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the ivory and gold palette.
ACTIVE REFERENCES
@image1 - the AUBE pair of earrings. A pair of hollow twisted polished yellow-gold teardrops on slim gold hooks, each with a single baroque freshwater pearl below the hook. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no horizon line, no floor until the final beat. Each shot uses one backdrop from the ivory and gold palette: warm ivory gradient, gold bokeh, crossing warm light bars, drifting fine dust, or a deep espresso field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the polished gold where the drop twists, one highlight running along the fold, a warm gold glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the mirror-polished gold surface and its single travelling highlight.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the pair of earrings on a warm ivory gradient at 20 km/h.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, the two drops swinging past each other and crossing, motion blurring the gold.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a fall of ivory silk unfurls around the pair on gold bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the pair of earrings between crossing warm gold light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the baroque pearl, its irregular surface and iridescent lustre filling frame.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting fine dust, the pair of earrings flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the slim gold hook curving out of frame, razor sharp.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across the pair of earrings, the twisted gold drop filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The gold of the drop matches into a gold light bar, camera arcing at 30 km/h across a deep espresso void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The pair of earrings settles into its final position on a dark marble reflective floor, camera pushing in steadily.
ACTION
Polished gold fills frame. The camera orbits the pair. The drops swing and cross. Silk unfurls around them. The pearl fills frame. The hook fills frame. They land on dark marble.
PHYSICS
Each earring is only a few grams and swings with a true light pendulum motion. Silk unfurls with real fabric weight.
LIGHTING
Hard specular key from camera-left at 3200K raking across the pair of earrings, a tight rim light on the right edge, warm gold practicals in the background. White balance fixed at 3200K. Atmospheric haze at 14%.
COLOR GRADE
60:30:10 - warm ivory dominant, deep espresso secondary, polished gold accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, a fine metallic chime, silk moving, a soft pearl tick, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The earrings keep their hollow twisted polished gold teardrop, slim hooks and single baroque pearl in every shot. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.
SCENE CONTEXT
A 10-second vertical lifestyle commercial for AUBE, a pair of gold drop earrings. Real people, real places, four shots, one cut every two and a half seconds.
ACTIVE REFERENCES
@image1 - the AUBE earrings. A pair of hollow twisted polished yellow-gold teardrops on slim gold hooks, each with a single baroque freshwater pearl below the hook. 100% matches the reference in every shot.
LOCATION MAP
The film moves through a Paris apartment at golden hour, a hallway mirror and a stairwell. No studio, no seamless backdrop, no colour field.
FIRST FRAME / BLOCKING
Opens tight on a dressing table: the pair lying on marble beside a hand mirror.
FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, anamorphic-style shallow depth of field.
CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. Slow push in at 2 km/h across the marble to the earrings, a woman's silhouette moving out of focus behind.
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. Tight over-the-shoulder in the mirror as she hooks one earring into her ear, the gold catching the low sun.
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. Slow arc around her at 6 km/h in the hallway as she turns her head and the drop swings out with motion blur.
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. She steps into a stairwell doorway and pauses, the low sun burning the gold white, camera pushing in on her profile.
ACTION
The pair lies on the marble. She puts one on. She turns her head. She pauses in the doorway.
PERFORMANCE
Composed and self-possessed, a small private half-smile, never posing at camera.
PHYSICS
The earrings are light and swing freely with real pendulum motion. The pearls catch a soft iridescence.
LIGHTING
Low golden-hour sun at 3000K raking through a tall window, deep warm shadows, one cool bounce from the mirror. Atmospheric haze at 12%.
COLOR GRADE
60:30:10 - warm plaster and shadow dominant, skin secondary, polished gold accent.
AUDIO
Room tone, a distant street, the tiny click of the hook, fabric moving. Sparse warm string bed from 5.0s.
STYLE
Photorealistic commercial cinematography, 24fps, fine film grain, 8K detail, warm naturalistic advertising look.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The earrings keep their hollow twisted gold teardrop shape, slim hooks and single baroque pearl in every shot. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the earrings is never shown isolated on a studio backdrop and never appears without a person in the scene.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, the phone standing on a small tripod so both hands are free.
A woman in her thirties, hair pulled back off her face, bare shoulders, minimal makeup, caught mid-sentence with the mouth open on a word, eyes on the lens, not smiling and not posing.
SETTING — in a small lived-in bathroom with warm plaster walls, a crumpled towel on the rail, flat daylight from a window blown out to pure white behind her.
THE PRODUCT — She holds the pair of AUBE earrings up in both hands at chin height, turned so the twisted gold drops and the baroque pearls read clearly.
IMAGE QUALITY — raw front-camera video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise in the shadows, heavy phone HDR flattening the contrast, slightly blown-out highlights, compressed social-video look. Unretouched skin with real pores, real texture and a little shine. Slightly off-centre framing, the corner of a shelf intruding into the bottom of the frame.
PRODUCT LOCK — The earrings keep exactly the hollow twisted polished gold teardrop, the slim gold hook and the single baroque pearl of the reference. Spell every letter on it correctly. No other text in the frame, no watermark, no phone brand name.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
The person in this frame is filming a phone video. The phone is resting on a tripod so both hands stay free. They speak ONLY these two lines, each said ONCE and never repeated:
"I never wear gold because everything I buy turns my ears red."
"I have had these on for three days straight."
Between the two lines they say NOTHING at all — no extra words, no muttering, no repetition.
Beat 1 — they say the first line straight to the lens.
Beat 2 — they stay silent while she lifts one earring and hooks it into her ear.
Beat 3 — still silent, they look back into the lens.
Beat 4 — they say the second line straight to the lens.
They keep exactly the same hairstyle for the entire clip — the same shape, the same length, the same volume and the same way the hair is worn as in this frame, held the whole time — and only the strands that already fall around the face move when they move.
PRODUCT LOCK — The earrings keep exactly the hollow twisted polished gold teardrop, the slim gold hook and the single baroque pearl of the reference. It never changes shape, colour or text.
The camera is locked on the tripod and does not move. Flat indoor light, everything in focus, no bokeh, no colour grading, no camera move, no zoom. Close-mic phone audio, the voice slightly clipped, room tone underneath, no music. Raw phone footage, TikTok storytime energy. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a 460ml ice cream tub standing upright, centred, on a seamless bright raspberry pink backdrop with a clean even falloff and a soft reflection under the base. The tub is a straight-sided pot in thick uncoated cream card with a slightly textured surface and a snug matching lid, lightly frosted with condensation around the base.
The artwork is printed directly on the card, joyful and graphic: the wordmark BANQUISE runs large across the middle in a rounded soft-cornered bold sans-serif, in deep raspberry, the letters slightly bouncing on an uneven baseline. Above it, a hand-drawn illustration in flat colour of three raspberries half-dipped in dark chocolate, the chocolate drawn as a thick glossy curve with two drips falling from it, in raspberry red, deep chocolate brown and cream, no shading, no gradient. Beneath the wordmark, FRAMBOISE & CHOCOLAT in small deep-brown capitals. At the base, 460 ml in small raspberry capitals, and in the top left corner a small hand-drawn cream starburst badge with GLACE ARTISANALE in tiny brown letters inside it. The lid rim carries a thin raspberry stripe. Every letter must be crisp and correctly spelled.
Studio lighting: one large softbox above front for an even wrap on the card, two tight rim lights left and right to lift the tub off the pink, a faint cold mist settling at the base.
Photorealistic, 8K, macro-level detail, punchy playful food advertising aesthetic, saturated colour, immaculate. No other text anywhere, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand BANQUISE, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark BANQUISE very large, set in a precise modern sans for the wordmark and a condensed sans for captions
· under it, the descriptor 460ML ICE CREAM in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: FRAMBOISE #D4254D, CRÈME #EBE5DF, VANILLE #DFC8A1, CACAO #2B1D11, GIVRE #ACA3A5
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — joyful, cold, graphic. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the tub against a flat saturated raspberry pink colour block, a scatter of fresh raspberries and two chocolate-dipped ones bouncing through the frame around it, one hard flash throwing a crisp shadow to the right. 85mm, graphic, saturated, no texture in the background.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end food packaging retouching with razor-sharp printed illustration, crisp card texture and appetising frost detail, ultra-high-resolution 4K product photography with a punchy playful finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro on a spoon lifting a curl of pale ice cream studded with dark chocolate shards and a whole raspberry from the open tub, the cream glossy and soft, the printed illustration on the card just in frame and sharp. 100mm macro, soft top light, appetising.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end food packaging retouching with razor-sharp printed illustration, crisp card texture and appetising frost detail, ultra-high-resolution 4K product photography with a punchy playful finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — two hands holding the closed tub up against a flat sunny yellow wall, one thumb lifting the lid rim, caught mid-gesture. The hands are clean and well kept with short bare nails, no nail polish at all, no chipped varnish, no rings. 50mm, hard sun, crisp shadow on the wall, saturated colour. SCALE LOCK: the tub is a small 460 ml pot, no wider than a spread palm.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end food packaging retouching with razor-sharp printed illustration, crisp card texture and appetising frost detail, ultra-high-resolution 4K product photography with a punchy playful finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — three friends in their twenties laughing on a rooftop in summer, one holding the open tub against her chest in one hand and passing a spoon, the others reaching in, late afternoon sun. 35mm, warm hard light, candid energy, shallow depth of field. SCALE LOCK: the tub is a small 460 ml pot — it sits easily in one hand, its rim no wider than a spread palm and its height about that of a coffee mug. It must never be rendered larger than a person's hand span.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end food packaging retouching with razor-sharp printed illustration, crisp card texture and appetising frost detail, ultra-high-resolution 4K product photography with a punchy playful finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro on the frosted lower half of the tub: ice crystals and beads of condensation across the cream card, the raspberry stripe of the lid rim razor sharp above. 100mm macro, cold rim light, deep pink background.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end food packaging retouching with razor-sharp printed illustration, crisp card texture and appetising frost detail, ultra-high-resolution 4K product photography with a punchy playful finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an open home freezer drawer packed with nothing but identical BANQUISE tubs, standing upright in neat rows, one tub pulled slightly forward at the front of the drawer and facing the camera, cold vapour drifting across them, frost on the drawer walls. 50mm, cold interior light, clean and graphic, no other food, no plastic bags, no vegetables. SCALE LOCK: the tub is a small 460 ml pot — it sits easily in one hand, its rim no wider than a spread palm and its height about that of a coffee mug. It must never be rendered larger than a person's hand span.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end food packaging retouching with razor-sharp printed illustration, crisp card texture and appetising frost detail, ultra-high-resolution 4K product photography with a punchy playful finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an overhead flat lay on a flat raspberry pink surface: the open tub at the centre, a spoon, a scatter of fresh raspberries and broken chocolate shards arranged loosely around it. 50mm overhead, soft even light, saturated.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end food packaging retouching with razor-sharp printed illustration, crisp card texture and appetising frost detail, ultra-high-resolution 4K product photography with a punchy playful finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a young woman sitting sideways on a worn sofa in a plain apartment, eating from the open tub, caught mid-bite with the spoon still in her mouth and her eyes down on the tub, not smiling and not looking at the camera. Flat overhead ceiling light, no lamps, no fairy lights, no string lights, no bokeh, no warm glow. The framing is imperfect and off-centre, a cushion and a phone cropped by the frame edge, the wall behind bare. 35mm, everything in focus, plain natural colour, unposed. SCALE LOCK: the tub is a small 460 ml pot — it sits easily in one hand, its rim no wider than a spread palm and its height about that of a coffee mug. It must never be rendered larger than a person's hand span.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end food packaging retouching with razor-sharp printed illustration, crisp card texture and appetising frost detail, ultra-high-resolution 4K product photography with a punchy playful finish.
SCENE CONTEXT
A 10-second vertical kinetic product spot for BANQUISE, a raspberry and chocolate ice cream. No people, no location. A single raspberry and cream colour world, the tub levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the raspberry and cream palette.
ACTIVE REFERENCES
@image1 - the BANQUISE tub. A small 460 ml cream card tub with a raspberry lid stripe, three chocolate-dipped raspberries illustrated in flat colour, and BANQUISE, FRAMBOISE & CHOCOLAT and 460 ml printed on it. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no horizon line, no floor until the final beat. Each shot uses one backdrop from the raspberry and cream palette: saturated raspberry gradient, cream bokeh, crossing white light bars, drifting cold vapour, or a deep chocolate field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the frosted card surface, ice crystals scattered across the print, a raspberry glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the frosted card and the edge of the printed illustration.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the tub on a saturated raspberry gradient at 20 km/h.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, whole raspberries bursting outward past the lens, one splitting open.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a thick ribbon of dark chocolate coils around the tub on cream bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the tub between crossing cold white light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the raspberry stripe on the lid rim, the card fibres visible under the ink.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting cold vapour, the tub flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the BANQUISE wordmark, its rounded letters razor sharp.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across the tub, the printed raspberry illustration filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The raspberry of the illustration matches into a raspberry light bar, camera arcing at 30 km/h across a deep chocolate void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The tub settles into its final position on a frosted glass reflective floor, camera pushing in steadily.
ACTION
Frosted card fills frame. The camera orbits the tub. Raspberries burst. Chocolate coils around it. The lid stripe fills frame. The wordmark fills frame. It lands on frosted glass.
PHYSICS
The tub is small and light, no wider than a spread palm. The raspberries have real soft mass and split on impact. Chocolate holds its coil with true viscosity.
LIGHTING
Hard specular key from camera-left at 5200K raking across the tub, a tight rim light on the right edge, raspberry practicals in the background. White balance fixed at 5200K. Atmospheric haze at 22%.
COLOR GRADE
60:30:10 - saturated raspberry dominant, cream card secondary, deep chocolate accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, fruit bursting, a lid popping, a bright synth stab, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The tub keeps its small 460 ml size, cream card body, raspberry lid stripe, the three chocolate-dipped raspberries and the exact BANQUISE, FRAMBOISE & CHOCOLAT and 460 ml typography in every shot. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.
SCENE CONTEXT
A 10-second vertical lifestyle commercial for BANQUISE, a raspberry and chocolate ice cream. Real people, real places, four shots, one cut every two and a half seconds.
ACTIVE REFERENCES
@image1 - the BANQUISE tub. A small 460 ml cream card tub with a raspberry lid stripe, three chocolate-dipped raspberries illustrated in flat colour, and BANQUISE, FRAMBOISE & CHOCOLAT and 460 ml printed on it. 100% matches the reference in every shot.
LOCATION MAP
The film moves through a small flat kitchen and a sunny rooftop in summer. No studio, no seamless backdrop, no colour field.
FIRST FRAME / BLOCKING
Opens on an open freezer drawer packed with identical tubs, a hand reaching in.
FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, anamorphic-style shallow depth of field.
CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. Handheld push in as a hand pulls one tub from a freezer drawer full of the same tubs, cold vapour spilling out.
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. Tight handheld as she pulls the lid off at the kitchen counter and drags a spoon through the pink ice cream.
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. Fast whip to a rooftop: three friends passing the tub between them, spoons crossing, laughing, late sun.
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. She sits on the rooftop ledge with the open tub in one hand, licking the spoon, camera arcing slowly around her.
ACTION
She takes it from the freezer. She opens it and scoops. Friends share it. She sits with it.
PERFORMANCE
Loose, unposed, genuinely laughing at each other and not at the camera.
PHYSICS
The tub is small and sits easily in one hand, no wider than a spread palm. The card is frosted and softens as it warms. The ice cream is dense and holds the spoon's drag.
LIGHTING
Hard late-afternoon summer sun at 4800K, warm bounce off the rooftop concrete, blown sky. Atmospheric haze at 10%.
COLOR GRADE
60:30:10 - warm concrete and sky dominant, cream card secondary, raspberry accent.
AUDIO
Freezer hum, the lid popping, spoons on card, overlapping laughter, city below. Upbeat bed from 5.0s.
STYLE
Photorealistic commercial cinematography, 24fps, fine film grain, 8K detail, warm naturalistic advertising look.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The tub keeps its small 460 ml size, cream card body, raspberry lid stripe, the three chocolate-dipped raspberries and the exact BANQUISE, FRAMBOISE & CHOCOLAT and 460 ml typography in every shot. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the tub is never shown isolated on a studio backdrop and never appears without a person in the scene.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, the phone standing on a small tripod so both hands are free.
A woman in her mid twenties, hair in a messy bun, an oversized cream sweatshirt, no makeup, caught mid-sentence with the mouth open on a word, eyes on the lens, not smiling and not posing.
SETTING — in a small kitchen with a cluttered worktop behind her, a doorframe cutting the left edge, flat indoor daylight.
THE PRODUCT — She holds the BANQUISE tub in both hands at chest height, turned so the raspberry illustration and the BANQUISE wordmark read clearly. Her nails are short and bare, no nail polish.
IMAGE QUALITY — raw front-camera video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise in the shadows, heavy phone HDR flattening the contrast, slightly blown-out highlights, compressed social-video look. Unretouched skin with real pores, real texture and a little shine. Slightly off-centre framing, the corner of a shelf intruding into the bottom of the frame.
PRODUCT LOCK — The tub keeps exactly the cream card body, the raspberry lid stripe, the three chocolate-dipped raspberries and the exact BANQUISE, FRAMBOISE & CHOCOLAT and 460 ml typography of the reference. Spell every letter on it correctly. No other text in the frame, no watermark, no phone brand name.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
The person in this frame is filming a phone video. The phone is resting on a tripod so both hands stay free. They speak ONLY these two lines, each said ONCE and never repeated:
"My flatmate finished the last one and did not tell me."
"So I bought four and hid them behind the peas."
Between the two lines they say NOTHING at all — no extra words, no muttering, no repetition.
Beat 1 — they say the first line straight to the lens.
Beat 2 — they stay silent while she pulls the lid off the tub.
Beat 3 — still silent, they look back into the lens.
Beat 4 — they say the second line straight to the lens.
They keep exactly the same hairstyle for the entire clip — the same shape, the same length, the same volume and the same way the hair is worn as in this frame, held the whole time — and only the strands that already fall around the face move when they move.
PRODUCT LOCK — The tub keeps exactly the cream card body, the raspberry lid stripe, the three chocolate-dipped raspberries and the exact BANQUISE, FRAMBOISE & CHOCOLAT and 460 ml typography of the reference. It never changes shape, colour or text.
The camera is locked on the tripod and does not move. Flat indoor light, everything in focus, no bokeh, no colour grading, no camera move, no zoom. Close-mic phone audio, the voice slightly clipped, room tone underneath, no music. Raw phone footage, TikTok storytime energy. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a 330 ml slim soda can standing upright, centred, on a seamless deep burgundy backdrop with a soft graduated falloff. The can is matte deep burgundy, almost oxblood, with a subtle vertical gradient to near-black at the base and a brushed aluminium top and rim. Across the middle, the wordmark BRAMBLE is set in a confident cream-white retro serif with slightly flared terminals, letter-spaced and perfectly legible. Directly under it, in a small cream sans-serif, the words 23 BOTANICALS letter-spaced wide. Lower on the can, a single fine cream rule and the words SPICED BERRY SODA in small caps. A delicate line-engraved bramble sprig with two berries and a leaf sits above the wordmark in cream. Cold condensation beads cling to the metal with a few droplets running down. Studio lighting: one large softbox at 45 degrees camera-left for a long soft highlight down the left edge, a tight rim light on the right edge, gentle reflection under the base. Photorealistic, 8K, macro-level detail on the condensation and the matte texture, premium advertising aesthetic, immaculate reflections, no other text, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand BRAMBLE, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective, no shadows of paper.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them, do not restyle them, do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background taken from the palette below:
· top left, the wordmark BRAMBLE very large, set in a high-contrast retro serif with flared terminals for the wordmark, and a wide letter-spaced sans for captions
· under the wordmark, a one-line descriptor in small letter-spaced caps
· the four photographs arranged as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each a plain rectangle with its name and hex code printed in small caps underneath: OXBLOOD #3B0A14, BRAMBLE #6E1230, CREAM #F2E7D5, BRUSHED #B9B4AE, INK #140A0C
· a TYPOGRAPHY block showing the alphabet A B C D E F G and the digits 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — dark, spiced, nocturnal, grown-up soda. Every colour on the board comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a dark moody cocktail bar at night: the can stands on a worn walnut bar top beside a heavy cut-crystal tumbler of dark soda over a single clear ice sphere, a curl of orange peel on the rim. Warm amber practicals bokeh far behind, deep burgundy shadows. Shot on 85mm, shallow depth of field, film grain.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting with a hard specular key and controlled condensation highlights, 16-bit colour workflow, premium beverage retouching, ultra-high-resolution 4K product photography with razor-sharp matte aluminium and water bead detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an explosive macro splash: the can half-submerged in a burst of dark spiced soda mid-air against a deep burgundy void, crown of droplets frozen razor-sharp, three blackberries suspended in the splash. High-speed flash, black background, rim light on every droplet.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting with a hard specular key and controlled condensation highlights, 16-bit colour workflow, premium beverage retouching, ultra-high-resolution 4K product photography with razor-sharp matte aluminium and water bead detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a six-pack of the cans in a minimal cream cardboard carrier sitting on a raw polished concrete ledge, hard midday sun raking from the left casting a long geometric shadow. Brutalist, high contrast, editorial product photography.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting with a hard specular key and controlled condensation highlights, 16-bit colour workflow, premium beverage retouching, ultra-high-resolution 4K product photography with razor-sharp matte aluminium and water bead detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a close-up of a hand cracking the can open in backlight: the tab lifted, a fine mist of spray caught in the sun flare, the fingers cropped, the label sharp. Golden hour rim light, dark background, cinematic.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting with a hard specular key and controlled condensation highlights, 16-bit colour workflow, premium beverage retouching, ultra-high-resolution 4K product photography with razor-sharp matte aluminium and water bead detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a large vintage-style paper poster of the can pasted on a weathered city wall, edges peeling, a burgundy and cream retro layout with the wordmark large. Overcast daylight, a passing blurred cyclist, documentary street photography.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting with a hard specular key and controlled condensation highlights, 16-bit colour workflow, premium beverage retouching, ultra-high-resolution 4K product photography with razor-sharp matte aluminium and water bead detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a festive night table scene: three cans among lit taper candles, dark plums and blackberries scattered on a linen runner, wine glasses catching the flame. Candlelight only, warm falloff into darkness, moody still life.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting with a hard specular key and controlled condensation highlights, 16-bit colour workflow, premium beverage retouching, ultra-high-resolution 4K product photography with razor-sharp matte aluminium and water bead detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the can on a glass shelf inside a convenience store cooler, seen through the misted glass door, cold blue fluorescent tubes above, other blurred bottles around, condensation on the glass. Flash photography, nocturnal, saturated.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting with a hard specular key and controlled condensation highlights, 16-bit colour workflow, premium beverage retouching, ultra-high-resolution 4K product photography with razor-sharp matte aluminium and water bead detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro of the can surface: beads of condensation on the matte burgundy metal, one droplet running down and cutting a clear track, the cream serif wordmark just in frame and razor sharp. 100mm macro, ultra shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting with a hard specular key and controlled condensation highlights, 16-bit colour workflow, premium beverage retouching, ultra-high-resolution 4K product photography with razor-sharp matte aluminium and water bead detail.
SCENE CONTEXT
A 10-second vertical kinetic product spot for BRAMBLE, a spiced berry soda with 23 botanicals. No people, no location. A single deep-burgundy colour world, the can levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the burgundy palette.
ACTIVE REFERENCES
@image1 - the BRAMBLE can. A slim 330ml matte deep-burgundy aluminium can fading to near-black at the base, brushed aluminium top and rim, a cream-white retro serif "BRAMBLE" wordmark across the middle with "23 BOTANICALS" letter-spaced small beneath, a fine cream rule low on the can above "SPICED BERRY SODA", and a line-engraved bramble sprig with two berries above the wordmark. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no floor line and no horizon until the final beat, when a black reflective mirror floor enters frame. Each shot uses one backdrop from the burgundy palette: smooth oxblood gradient, deep wine bokeh, crossing warm amber light bars, drifting dark vapour, or a near-black void.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on condensation beading across matte burgundy aluminium, a deep wine glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across condensation on matte aluminium.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the can levitating and rotating on an oxblood gradient.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, blackberries bursting outward past the lens in a spray of dark juice.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a ribbon of dark soda coils around the levitating can on wine bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc, the can levitating between crossing warm amber light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the engraved bramble sprig, a highlight travelling across the cream line work.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting dark vapour, the can flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the tab pulls and a fine mist puff bursts toward the lens.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt up the can face, the cream serif BRAMBLE wordmark filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The cream of the wordmark matches into a cream light bar, camera arcing at 30 km/h across a near-black void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The can descends and lands on a black reflective mirror floor, settling with its reflection, camera pushing in steadily.
ACTION
Condensation beads on aluminium. The can levitates and rotates. Blackberries burst past the lens. A ribbon of dark soda coils around the can. The can passes between amber light bars. A highlight travels the engraved bramble sprig. The tab pulls and mist bursts. The wordmark fills frame. The can lands on a mirror floor and settles.
PHYSICS
The can is 330 ml, roughly 380 grams full. Condensation runs downward under gravity. The berries burst with real surface tension and the juice spray disperses. The soda ribbon holds its coil with real viscosity. The can lands with a small elastic settle and a true mirror reflection.
LIGHTING
Hard specular key from camera-left at 4800K raking down the can body, a tight rim light on the right edge, warm amber practicals in the background. White balance fixed at 4800K. Atmospheric haze at 25%.
COLOR GRADE
60:30:10 - deep oxblood dominant, near-black secondary, cream accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, one aluminium tab cracking open, a liquid splash, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The can design stays identical to @image1 in every shot: matte burgundy body fading to black, brushed aluminium top, cream serif BRAMBLE wordmark, 23 BOTANICALS beneath, SPICED BERRY SODA low on the can, the engraved bramble sprig above, all text sharp and legible. The set contains only seamless colour fields and, in the final beat, the mirror floor. Every shot contains visible camera movement.
CINEMATIC drink commercial, vertical 9:16, ten seconds, only three or four slow cuts — the energy comes from light and matter, not from the edit. A slow push-in through the dark bar onto the matte burgundy can standing on worn walnut; a slow tilt down the can as a bead of condensation runs; the dark soda pouring over a clear ice sphere in a heavy tumbler, amber practicals bokeh behind; a final slow hero rise as a rim light sweeps across the cream serif wordmark and holds. Deep oxblood and cream palette, long soft highlights, deep shadow, film grain. Sound design: low room tone of a quiet bar, a single crisp can-crack, ice settling, a warm bass note under the final hold. No dialogue, no on-screen text, no subtitles.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, the phone propped up so both hands stay free — there is never a phone in their hands.
A man in his late twenties, warm brown skin, short dark curls, a few days of stubble, small silver hoop, wearing a washed black tee. They are mid-sentence, caught talking — mouth open on a word, eyebrows slightly raised, eyes locked on the lens. Not smiling, not posing.
SETTING — a dim apartment kitchen at night, a single warm pendant light above, dark cabinets behind. It looks real and lived-in, not styled for a shoot, with ordinary everyday things around them.
FRAMING — a real front-camera selfie: the head fills most of the frame with the wide-angle distortion of a selfie lens. The crop is imperfect, the top of the head lightly cut by the frame edge, something intruding at the bottom corner. Slightly off-centre.
IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, a window blown out to white. No cinematic depth of field, no colour grading, no studio light.
SKIN — real and unretouched: shine on the forehead and nose, visible pores, uneven tone, stray flyaway hairs. No beauty filter, no smoothing.
THE PRODUCT — they hold the product from the reference image low and loose near the collarbone in one hand, casually, partly cropped by the frame edge, its label still readable but not presented to the camera. They are talking, not showing it off. It keeps exactly the shape, the colours, the materials and every letter of the text of the reference image.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. The phone stays propped up the whole time, so BOTH hands stay free — there is never a phone in their hands. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.
They speak ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "I stopped drinking beer and now this is the thing I open at nine at night."
Line 2, at the very end: "It tastes like a proper drink. That is the whole point."
Between the two lines they say NOTHING at all — silent, only acting.
Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: their free hand brings the BRAMBLE can up close to the lens and holds it there, slowly rotating it so the cream wordmark turns fully toward the camera and stays readable, then lowers it. Eye contact kept, lips pressed together, no words.
Beat 3 — SILENT: they crack the can open with their thumb, lift it and take one long swallow, then lower it.
Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.
Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the window stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin.
The product stays exactly as in the frame in every beat: matte burgundy aluminium can, brushed top, cream serif BRAMBLE with 23 BOTANICALS below, sharp and unchanged, never distorted, never resized and never losing its label.
Close-mic phone audio with the voice up front, faint room tone, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a dark chocolate bar in its wrapper, lying flat and centred at a slight angle, on a seamless warm terracotta backdrop with a soft graduated falloff. The bar is wrapped in a heavy uncoated ivory paper sleeve with a deep aubergine band across the middle; the wordmark CACAO 72 is printed large on the band in a bold geometric sans in ivory, with NOIR INTENSE letter-spaced small beneath. The sleeve is partly slid back at one end, revealing the bar in matte gold foil and one broken square of glossy dark chocolate resting beside it. Studio lighting: one large softbox from above for an even wrap, a hard raking light from the right to catch the foil crinkle and the chocolate sheen, a crisp shadow. Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate reflections. No other text, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand CACAO 72, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark CACAO 72 very large, set in a bold geometric sans for the wordmark and a fine serif for captions
· under it, the descriptor NOIR INTENSE 72% in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: AUBERGINE #3B2233, IVORY #F2EADB, GOLD #C9A24B, COCOA #4A2E20, ROUGE #7A2C2C
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — intense, crafted, single-estate. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a chocolatier's marble slab: the bar beside a pool of tempered chocolate being spread with a spatula, warm workshop light behind. Craft documentary, warm, 50mm.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, controlled HDR studio lighting with a hard raking kicker for the foil crinkle, 16-bit colour workflow, appetising food retouching, ultra-high-resolution 4K product photography with razor-sharp matte-to-gloss separation.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro of the bar snapping in two, the fracture edge sharp and matte, fine cocoa dust in the air. High-speed flash, dark background.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, controlled HDR studio lighting with a hard raking kicker for the foil crinkle, 16-bit colour workflow, appetising food retouching, ultra-high-resolution 4K product photography with razor-sharp matte-to-gloss separation.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bar partly unwrapped on a dark walnut table beside an espresso cup and a glass of red wine, one warm lamp. Intimate, nocturnal, editorial.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, controlled HDR studio lighting with a hard raking kicker for the foil crinkle, 16-bit colour workflow, appetising food retouching, ultra-high-resolution 4K product photography with razor-sharp matte-to-gloss separation.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bar resting on a bed of raw cocoa beans and pods, hard side light raking across the shells. Earthy, textural, high contrast.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, controlled HDR studio lighting with a hard raking kicker for the foil crinkle, 16-bit colour workflow, appetising food retouching, ultra-high-resolution 4K product photography with razor-sharp matte-to-gloss separation.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a close crop of hands sliding the paper sleeve back and folding the gold foil open, the bar revealed. Soft window light, tactile, warm.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, controlled HDR studio lighting with a hard raking kicker for the foil crinkle, 16-bit colour workflow, appetising food retouching, ultra-high-resolution 4K product photography with razor-sharp matte-to-gloss separation.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — rows of the bars fanned on a slate shelf in a fine grocer, handwritten cards, warm shop light. Retail documentary.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, controlled HDR studio lighting with a hard raking kicker for the foil crinkle, 16-bit colour workflow, appetising food retouching, ultra-high-resolution 4K product photography with razor-sharp matte-to-gloss separation.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro of the crinkled gold foil catching a hard light, the matte bar edge crossing frame. 100mm macro, specular, graphic.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, controlled HDR studio lighting with a hard raking kicker for the foil crinkle, 16-bit colour workflow, appetising food retouching, ultra-high-resolution 4K product photography with razor-sharp matte-to-gloss separation.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a strict overhead flat lay on warm terracotta: the bar lying flat dead centre, surrounded by a radiating arrangement of cocoa beans, nibs and a dusting of cocoa powder. Hard shadow, symmetry.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, controlled HDR studio lighting with a hard raking kicker for the foil crinkle, 16-bit colour workflow, appetising food retouching, ultra-high-resolution 4K product photography with razor-sharp matte-to-gloss separation.
SCENE CONTEXT
A 10-second vertical kinetic product spot for CACAO 72, a single-estate dark chocolate bar. No people, no location. A single aubergine and gold colour world, the bar levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the aubergine and gold palette.
ACTIVE REFERENCES
@image1 - the CACAO 72 bar. A dark chocolate bar in a heavy uncoated ivory paper sleeve with a deep aubergine band across the middle, the wordmark CACAO 72 printed large on the band in a bold geometric sans in ivory with NOIR INTENSE letter-spaced small beneath, the sleeve partly slid back revealing matte gold foil and one broken square of glossy dark chocolate. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no floor line and no horizon until the final beat, when a polished slate reflective mirror floor enters frame. Each shot uses one backdrop from the aubergine and gold palette: smooth aubergine gradient, warm gold bokeh, crossing copper light bars, drifting cocoa dust, or a deep cocoa field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the fracture edge of a broken square, matte and crystalline, a warm gold glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the matte fracture of dark chocolate.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the bar levitating and rotating on a deep aubergine gradient.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, cocoa nibs bursting outward past the lens in a cloud of fine dust.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a ribbon of molten chocolate coils around the levitating bar on gold bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc, the bar levitating between crossing copper light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the crinkled gold foil, a hard highlight racing across every fold.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting cocoa dust, the bar flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the bar snapping cleanly in two, the halves separating in slow motion.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt up the bar, the CACAO 72 wordmark filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The gold of the foil matches into a gold light bar, camera arcing at 30 km/h across a deep cocoa void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The bar descends and lands on a polished slate reflective mirror floor, settling with its reflection, camera pushing in steadily.
ACTION
A fracture edge fills frame. The bar levitates and rotates. Cocoa nibs burst outward. Molten chocolate coils around it. A highlight races across the foil. The bar snaps in two. The wordmark fills frame. The bar lands on polished slate and settles.
PHYSICS
The bar is roughly 100 grams. It snaps with a clean brittle fracture and real crystalline edges. Molten chocolate holds its coil with true viscosity. The foil creases and catches light along every fold.
LIGHTING
Hard specular key from camera-left at 4400K raking across the bar, a tight rim light on the right edge, warm copper practicals in the background. White balance fixed at 4400K. Atmospheric haze at 22%.
COLOR GRADE
60:30:10 - deep aubergine dominant, ivory secondary, gold accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, a sharp brittle snap, foil crinkle, a low chocolate pour, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The bar design stays identical to @image1 in every shot: heavy ivory paper sleeve, deep aubergine band, the CACAO 72 wordmark large in ivory with NOIR INTENSE beneath, the matte gold foil and the glossy dark chocolate, all text sharp and legible. The set contains only seamless colour fields and, in the final beat, the mirror floor. Every shot contains visible camera movement.
SCENE CONTEXT
A 10-second vertical commercial spot for CACAO 72, a single-estate dark chocolate bar. Evening in a warm apartment as two friends finish dinner. Composed camera on a dolly and a crane, never handheld. Four beats in a structured arc, roughly two and a half seconds each.
ACTIVE REFERENCES
@image1 - the CACAO 72 bar. A dark chocolate bar in a heavy uncoated ivory paper sleeve with a deep aubergine band, the wordmark CACAO 72 large in ivory with NOIR INTENSE beneath, the sleeve partly slid back revealing matte gold foil and one broken square of glossy dark chocolate. 100% matches the reference.
LOCATION MAP
A warm apartment: a walnut table with the remains of dinner, two glasses of red wine, one low pendant lamp, a dark window. The set contains only what is listed here.
FIRST FRAME / BLOCKING
Frame opens on the cleared table, the pendant pooling light, two glasses still half full.
FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, clean spherical rendering.
CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. Slow dolly across the table at 2 km/h past the wine glasses toward the bar lying on the wood.
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. Slow push-in as a woman in her fifties slides the paper sleeve back and folds the gold foil open.
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. Slow lateral dolly as she snaps a square off and passes it across the table to a friend, both leaning in.
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. Slow crane rise pulling back over the table, the bar open on the wood with the wordmark legible, both of them talking.
ACTION
A pendant lights a cleared table. A woman slides the sleeve back and folds the foil open. She snaps a square off and passes it across. They keep talking over the open bar.
PERFORMANCE
They move like people at the end of a long meal, unhurried, mid-conversation. Nobody performs for the lens.
PHYSICS
The bar is roughly 100 grams and snaps with a clean brittle fracture. The foil creases and holds its shape. Wine moves in the glasses when the table is touched.
LIGHTING
One warm pendant at 2700K directly above the table, deep falloff into the room, a cold spill from the dark window. Atmospheric haze at 8%.
COLOR GRADE
60:30:10 - warm walnut dominant, aubergine secondary, gold accent.
AUDIO
Diegetic only: quiet room tone, a brittle snap, foil crinkling, low conversation, a glass set down. No dialogue, no subtitles.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, unhurried editorial pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The bar design stays identical to @image1 in every shot: ivory paper sleeve, aubergine band, the CACAO 72 wordmark with NOIR INTENSE beneath, matte gold foil and glossy dark chocolate, all text legible. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the bar is never shown isolated on a studio backdrop and never appears without a person in the scene.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, front camera, held at arm's length in their own free hand.
A woman in her fifties, silver curls, reading glasses on a chain, wearing a knitted cardigan. They are mid-sentence, caught talking — mouth open on a word, eyebrows slightly raised, eyes locked on the lens. Not smiling, not posing.
SETTING — her sitting room in the evening, a lamp and a stack of books beside her. It looks real and lived-in, not styled for a shoot, with ordinary everyday things around them.
FRAMING — a real front-camera selfie: the head fills most of the frame with the wide-angle distortion of a selfie lens. The crop is imperfect, the top of the head lightly cut by the frame edge, something intruding at the bottom corner. Slightly off-centre.
IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, a window or lamp blown out to white. No cinematic depth of field, no colour grading, no studio light.
SKIN — real and unretouched: shine on the forehead and nose, visible pores, uneven tone, stray flyaway hairs. No beauty filter, no smoothing.
THE PRODUCT — they hold the bar low near the collarbone in one hand, the sleeve half slid back. It keeps exactly the shape, the colours, the materials and every letter of the text of the reference image, at true real-world scale.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. They film themselves with the phone in one hand at arm's length the whole time. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.
They speak ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "I allow myself two squares after dinner. Only two."
Line 2, at the very end: "Anything less bitter than this and I'm not interested."
Between the two lines they say NOTHING at all — silent, only acting.
Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: their free hand brings the bar up close to the lens and slides the paper sleeve back, revealing the gold foil, then lowers it. Eye contact kept, lips pressed together, no words.
Beat 3 — SILENT: they snap one square off the bar and put it in their mouth.
Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.
Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the window stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin.
The product stays exactly as in the frame in every beat: the ivory paper sleeve, the aubergine band, the CACAO 72 wordmark and the gold foil, sharp and unchanged, never distorted, never resized and never losing its text.
Close-mic phone audio with the voice up front, faint room tone, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a single running sneaker in three-quarter view, centred, on a seamless cool concrete-grey backdrop with a soft graduated falloff. The shoe has a knitted upper in deep navy with a fine heather texture, a translucent electric-coral cage over the midfoot, a thick sculpted white foam midsole with a visible curved plate line, and a black rubber outsole. The wordmark CADENCE is embroidered small in coral on the heel counter. Studio lighting: one large softbox at 45 degrees camera-left, a tight rim light along the top edge, a crisp contact shadow under the sole. Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate reflections. No other text, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand CADENCE, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark CADENCE very large, set in a wide technical grotesque for the wordmark and a condensed sans for captions
· under it, the descriptor PERFORMANCE RUNNING in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: NAVY #1B2A4A, CORAL #FF5A4E, FOAM #F4F2ED, GREY #8E938F, INK #12161A
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — fast, technical, urban running. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a red running track at dawn, the shoe planted mid-stride in lane three, the athlete cropped above the ankle, motion blur in the background. Low sun flare, dynamic, 85mm.
Capture using a Hasselblad H6D-400c multi-shot with an HC 100mm f/2.2 lens, ISO 64, f/9, focus stacking, multi-strobe lighting with a large octabox key and two strip rim lights, 16-bit colour workflow, technical sportswear retouching, ultra-high-resolution 4K product photography with razor-sharp knit and foam material separation.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro of the foam midsole compressing on impact, the curved plate line visible, grains of track rubber flying. High-speed flash, black background.
Capture using a Hasselblad H6D-400c multi-shot with an HC 100mm f/2.2 lens, ISO 64, f/9, focus stacking, multi-strobe lighting with a large octabox key and two strip rim lights, 16-bit colour workflow, technical sportswear retouching, ultra-high-resolution 4K product photography with razor-sharp knit and foam material separation.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the shoe on a worn wooden bench in a dim locker room, a crumpled towel and a water bottle beside it, one overhead strip light. Documentary, desaturated, moody.
Capture using a Hasselblad H6D-400c multi-shot with an HC 100mm f/2.2 lens, ISO 64, f/9, focus stacking, multi-strobe lighting with a large octabox key and two strip rim lights, 16-bit colour workflow, technical sportswear retouching, ultra-high-resolution 4K product photography with razor-sharp knit and foam material separation.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the shoe striking a shallow puddle at night, a crown of water rising around the sole, street lights streaking behind. High-speed flash, wet asphalt, cinematic.
Capture using a Hasselblad H6D-400c multi-shot with an HC 100mm f/2.2 lens, ISO 64, f/9, focus stacking, multi-strobe lighting with a large octabox key and two strip rim lights, 16-bit colour workflow, technical sportswear retouching, ultra-high-resolution 4K product photography with razor-sharp knit and foam material separation.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the shoe suspended against a flat coral wall, held by invisible wire, one hard shadow behind it. Minimal, graphic, saturated, editorial.
Capture using a Hasselblad H6D-400c multi-shot with an HC 100mm f/2.2 lens, ISO 64, f/9, focus stacking, multi-strobe lighting with a large octabox key and two strip rim lights, 16-bit colour workflow, technical sportswear retouching, ultra-high-resolution 4K product photography with razor-sharp knit and foam material separation.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — both shoes side by side on a concrete stair edge, laces trailing over the lip, hard midday sun. Brutalist, high contrast, top-down three-quarter.
Capture using a Hasselblad H6D-400c multi-shot with an HC 100mm f/2.2 lens, ISO 64, f/9, focus stacking, multi-strobe lighting with a large octabox key and two strip rim lights, 16-bit colour workflow, technical sportswear retouching, ultra-high-resolution 4K product photography with razor-sharp knit and foam material separation.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro of the knitted upper, the heather navy fibres in sharp relief, the coral cage crossing frame. 100mm macro, raking light.
Capture using a Hasselblad H6D-400c multi-shot with an HC 100mm f/2.2 lens, ISO 64, f/9, focus stacking, multi-strobe lighting with a large octabox key and two strip rim lights, 16-bit colour workflow, technical sportswear retouching, ultra-high-resolution 4K product photography with razor-sharp knit and foam material separation.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a strict overhead flat lay on cool grey concrete: the shoe dead centre, surrounded by a coiled skipping rope, a stopwatch, a folded towel and a water bottle. Hard shadow at 45 degrees, symmetry.
Capture using a Hasselblad H6D-400c multi-shot with an HC 100mm f/2.2 lens, ISO 64, f/9, focus stacking, multi-strobe lighting with a large octabox key and two strip rim lights, 16-bit colour workflow, technical sportswear retouching, ultra-high-resolution 4K product photography with razor-sharp knit and foam material separation.
SCENE CONTEXT
A 10-second vertical kinetic product spot for CADENCE, a performance running shoe. No people, no location. A single navy and coral colour world, the shoe planted on the floor with the camera orbiting it in every shot, roughly one second per shot, the backdrop changing on every cut inside the navy and coral palette.
ACTIVE REFERENCES
@image1 - the CADENCE shoe. A running shoe with a deep navy knitted upper, a translucent electric-coral cage, a thick white foam midsole with a curved plate line, a black outsole, and CADENCE embroidered in coral on the heel. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no horizon line, a soft graded floor the shoe rests on from the first shot. Each shot uses one backdrop from the navy and coral palette: smooth navy gradient, coral bokeh, crossing white light bars, drifting fine mist, or a near-black field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the knitted navy upper, its heather fibres filling frame, a electric coral glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the heather knit fibres.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the shoe on a deep navy gradient at 20 km/h.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, the foam midsole compressing hard and rebounding, dust flying off past the lens.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a spray of water bursts around the shoe on coral bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the shoe between crossing cold white light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the translucent coral cage, light passing through it.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting fine mist, the shoe flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the embroidered CADENCE on the heel counter, each stitch sharp.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across the shoe, the coral cage filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The coral of the cage matches into a coral light bar, camera arcing at 30 km/h across a near-black void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The shoe settles into its final position on a wet black reflective floor, camera pushing in steadily.
ACTION
Knit fibres fill frame. The camera orbits the shoe. The midsole compresses and rebounds. Water bursts around it. Light passes through the coral cage. The embroidered heel fills frame. The shoe settles on a wet black floor.
PHYSICS
The shoe is roughly 250 grams. The foam compresses and recovers with real damping. Water beads and sheds off the knit. The outsole lands with a soft contact.
LIGHTING
Hard specular key from camera-left at 5400K raking across the shoe, a tight rim light on the right edge, coral practicals in the background. White balance fixed at 5400K. Atmospheric haze at 18%.
COLOR GRADE
60:30:10 - deep navy dominant, white foam secondary, electric coral accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, a rubber squeak, a water burst, a fabric snap, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The shoe design stays identical to @image1 in every shot: navy knitted upper, translucent coral cage, white foam midsole with its curved plate line, black outsole, and the embroidered CADENCE on the heel. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.
SCENE CONTEXT
A 10-second vertical commercial spot for CADENCE, a performance running shoe. Dawn on a city riverside path as a runner starts a session. Composed camera on a dolly and a crane, never handheld. Four beats in a structured arc, roughly two and a half seconds each.
ACTIVE REFERENCES
@image1 - the CADENCE shoe. A running shoe with a deep navy knitted upper, a translucent electric-coral cage over the midfoot, a thick sculpted white foam midsole with a visible curved plate line, a black rubber outsole, and CADENCE embroidered small in coral on the heel counter. 100% matches the reference.
LOCATION MAP
A riverside concrete path, a low railing, the water and a bridge at 200 metres, one street lamp still on. The set contains only what is listed here.
FIRST FRAME / BLOCKING
Frame opens low on the wet concrete path as the first light hits the river.
FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, clean spherical rendering.
CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. Slow dolly forward along the empty path at 4 km/h, the street lamp flaring, mist over the water.
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. Dolly tracking a man in his late twenties lacing the shoe on the railing, then planting his foot down.
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. Lateral dolly running alongside him at 12 km/h, the shoe striking and flexing, the river behind.
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. Slow crane rise as he runs away down the path, the sun clearing the bridge, the frame settling on the empty path.
ACTION
First light hits the river. A runner laces the shoe on a railing and plants his foot. He runs and the shoe strikes and flexes. He runs away down the path as the sun clears the bridge.
PERFORMANCE
He moves with the flat economy of someone who runs every morning, not performing effort. Nobody performs for the lens.
PHYSICS
The shoe is roughly 250 grams. The foam midsole compresses on impact and rebounds. The knit flexes at the toe box. Wet concrete throws real specular highlights.
LIGHTING
Low dawn sun from camera-right at 4800K raking down the path, cold blue fill from the sky, one warm street lamp. Atmospheric haze at 25% over the water.
COLOR GRADE
60:30:10 - cold concrete grey dominant, navy secondary, electric coral accent.
AUDIO
Diegetic only: river ambience, a lace pulled tight, rhythmic footfall on wet concrete, distant traffic. No dialogue, no subtitles.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, unhurried editorial pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The shoe design stays identical to @image1 in every shot: navy knitted upper, translucent coral cage, white foam midsole with its curved plate line, black outsole, and the embroidered CADENCE on the heel. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the shoe is never shown isolated on a studio backdrop and never appears without a person in the scene.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, front camera, held at arm's length in their own free hand.
A man in his late twenties, athletic, short dark hair damp with sweat, wearing a plain unbranded charcoal technical running tee with NO logos, NO brand names and NO text of any kind anywhere on his clothing. They are mid-sentence, caught talking — mouth open on a word, eyebrows slightly raised, eyes locked on the lens. Not smiling, not posing.
SETTING — a stairwell landing after a run, plain concrete walls, one strip light overhead, nothing else in frame. It looks real and lived-in, not styled for a shoot, with ordinary everyday things around them.
FRAMING — a real front-camera selfie: the head fills most of the frame with the wide-angle distortion of a selfie lens. The crop is imperfect, the top of the head lightly cut by the frame edge, something intruding at the bottom corner. Slightly off-centre.
IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, a window or lamp blown out to white. No cinematic depth of field, no colour grading, no studio light.
SKIN — real and unretouched: shine on the forehead and nose, visible pores, uneven tone, stray flyaway hairs. No beauty filter, no smoothing.
THE PRODUCT — they hold the shoe up by the heel in one hand. It keeps exactly the shape, the colours, the materials and every letter of the text of the reference image, at true real-world scale.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. They film themselves with the phone in one hand at arm's length the whole time. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.
They speak ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "I've put four hundred kilometres through these."
Line 2, at the very end: "The foam hasn't gone flat. That never happens."
Between the two lines they say NOTHING at all — silent, only acting.
Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: their free hand brings the shoe up close to the lens and turns it so the coral cage and the embroidered heel face the camera, then lowers it. Eye contact kept, lips pressed together, no words.
Beat 3 — SILENT: they press a thumb deep into the foam midsole and let it spring back.
Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.
Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the window stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin.
The product stays exactly as in the frame in every beat: the navy knitted upper, the coral cage, the white foam midsole and the embroidered heel wordmark, sharp and unchanged, never distorted, never resized and never losing its text.
Close-mic phone audio with the voice up front, faint room tone, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a 750ml insulated water bottle standing upright, centred, on a seamless cool slate backdrop with a soft graduated falloff. The body is brushed stainless steel with a fine vertical grain and a matte powder-coated band of deep forest green around the lower two thirds, meeting the bare steel in a razor-clean line. The lid is matte black with a small folded steel carry loop. Laser-engraved into the steel at chest height, the wordmark CIME reads in fine letter-spaced capitals, catching the light only at an angle. Studio lighting: two large strip softboxes left and right for two long vertical highlights down the cylinder, a tight top light on the lid.
Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate. No other text anywhere, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand CIME, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark CIME very large, set in a precise modern sans for the wordmark and a condensed sans for captions
· under it, the descriptor 750ML INSULATED BOTTLE in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: SAPIN #242A27, ARDOISE #4B524E, PIERRE #817F78, BRUME #CDCFCB, GALET #B2ADA5
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — alpine, robust, precise. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bottle standing on a bare granite outcrop at altitude, low cloud and blue ridges receding behind, cold clear morning light, a little frost on the rock. 35mm, deep depth of field, cool tones.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial metal product retouching with razor-sharp brushed-steel grain and clean specular falloff, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro raking across the engraved wordmark on the brushed steel: the fine vertical grain of the metal filling the frame, the engraving catching light only on its edges. 100mm macro, hard side light.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial metal product retouching with razor-sharp brushed-steel grain and clean specular falloff, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bottle slotted into the side pocket of a grey canvas backpack resting on a mossy log in a pine forest, soft overcast light filtering through the branches. 50mm, natural light, shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial metal product retouching with razor-sharp brushed-steel grain and clean specular falloff, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bottle on a dark soapstone kitchen counter beside a cutting board and a bunch of herbs, morning light from a window on the left, a soft reflection under the base. 50mm, warm interior light.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial metal product retouching with razor-sharp brushed-steel grain and clean specular falloff, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a pair of weathered hands unscrewing the black lid, caught mid-turn, out of focus mountain scree behind. 85mm, overcast daylight, shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial metal product retouching with razor-sharp brushed-steel grain and clean specular falloff, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bottle standing among wet river pebbles at the edge of a clear stream, water beading on the steel, dappled light through leaves. 50mm, low angle, cool green tones.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial metal product retouching with razor-sharp brushed-steel grain and clean specular falloff, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bottle on a pale oak desk beside a closed notebook and a pair of reading glasses, hard afternoon light throwing a long shadow across the wood. 35mm, minimal, calm.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial metal product retouching with razor-sharp brushed-steel grain and clean specular falloff, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro on cold condensation beading across the brushed steel and running down onto the matte green band, the meeting line between the two finishes razor sharp. 100mm macro, cold rim light.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial metal product retouching with razor-sharp brushed-steel grain and clean specular falloff, ultra-high-resolution 4K product photography with premium editorial finish.
SCENE CONTEXT
A 10-second vertical kinetic product spot for CIME, an insulated steel bottle. No people, no location. A single forest green and steel colour world, the bottle levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the forest green and steel palette.
ACTIVE REFERENCES
@image1 - the CIME bottle. A brushed stainless steel bottle with a matte deep green lower band, a razor-clean line between the two finishes, a matte black lid with a steel carry loop and CIME engraved in the steel. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no horizon line, no floor until the final beat. Each shot uses one backdrop from the forest green and steel palette: deep forest green gradient, cold steel bokeh, crossing white light bars, drifting cold vapour, or a charcoal field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the brushed steel grain, every fine machining line filling frame, a cold green glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the vertical brushed grain of the steel.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the bottle on a deep forest green gradient at 20 km/h.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, a burst of ice shards exploding outward past the lens.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a helix of clear water coils around the bottle on cold green bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the bottle between crossing cold white light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the razor-clean line where brushed steel meets the matte green band.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting cold vapour, the bottle flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the engraved CIME wordmark, catching light only on the edges of the cut.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across the bottle, the black lid and steel loop filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The cold white of the steel loop matches into a cold white light bar, camera arcing at 30 km/h across a deep charcoal void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The bottle settles into its final position on a wet slate reflective floor, camera pushing in steadily.
ACTION
Steel grain fills frame. The camera orbits the bottle. Ice shards burst. Water coils around it. The finish line fills frame. The engraving fills frame. It lands on wet slate.
PHYSICS
The bottle is 750 ml and heavy. Ice shards have real mass. Condensation forms instantly on the cold steel.
LIGHTING
Hard specular key from camera-left at 6200K raking across the bottle, a tight rim light on the right edge, cold green practicals in the background. White balance fixed at 6200K. Atmospheric haze at 24%.
COLOR GRADE
60:30:10 - deep forest green dominant, charcoal secondary, brushed steel accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, ice cracking, a metallic ring, a lid unscrewing, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The bottle keeps its brushed steel upper body, matte deep green lower band, the razor-clean line between them, its black lid with steel loop and the engraved CIME in every shot. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.
SCENE CONTEXT
A 10-second vertical lifestyle commercial for CIME, an insulated steel bottle. Real people, real places, four shots, one cut every two and a half seconds.
ACTIVE REFERENCES
@image1 - the CIME bottle. A brushed stainless steel bottle with a matte deep green lower band, a razor-clean line between the two finishes, a matte black lid with a steel carry loop and CIME engraved in the steel. 100% matches the reference in every shot.
LOCATION MAP
The film moves through a forest trail, a rocky ridge and a summit at altitude. No studio, no seamless backdrop, no colour field.
FIRST FRAME / BLOCKING
Opens on wet ferns at ankle height as a pair of boots walks through frame.
FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, anamorphic-style shallow depth of field.
CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. Low tracking through ferns behind a walker's boots at 5 km/h, morning mist in the trees.
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. Tight handheld as she stops on the ridge, unscrews the black lid and drinks, condensation on the steel.
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. Slow arc around her at 8 km/h as she looks out over the valley, the bottle held at her side.
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. She sets the bottle down on the summit rock beside her and sits, camera craning up to reveal the ridgeline.
ACTION
She walks. She stops and drinks. She looks out. She sets it down and sits.
PERFORMANCE
Quiet and unhurried, no dialogue, no smiling at camera.
PHYSICS
The bottle is 750 ml full and has real weight. The lid unscrews with resistance. Water beads on the steel.
LIGHTING
Cold overcast morning at 6500K, soft directional light through mist, a warm break of sun entering on the last shot. Atmospheric haze at 30%.
COLOR GRADE
60:30:10 - deep forest green dominant, cold grey rock secondary, brushed steel accent.
AUDIO
Boots on wet ground, wind through pines, the lid unscrewing, a swallow. Sparse ambient bed.
STYLE
Photorealistic commercial cinematography, 24fps, fine film grain, 8K detail, warm naturalistic advertising look.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The bottle keeps its brushed steel upper body, matte deep green lower band, the clean line between them and its black lid in every shot. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the bottle is never shown isolated on a studio backdrop and never appears without a person in the scene.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, front camera, held at arm's length.
A woman in her late twenties, tanned, freckles, dark hair in a low ponytail, a faded olive fleece, caught mid-sentence with the mouth open on a word, eyes on the lens, not smiling and not posing.
SETTING — on a rocky mountain path in the late afternoon, blue ridges receding out of focus behind her, cold clear light.
THE PRODUCT — In her free hand she holds the CIME bottle near her chest, turned so the engraved wordmark and the deep green band read clearly.
IMAGE QUALITY — raw front-camera video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise in the shadows, heavy phone HDR flattening the contrast, slightly blown-out highlights, compressed social-video look. Unretouched skin with real pores, real texture and a little shine. Slightly imperfect handheld crop, the top of the head lightly cut by the frame edge.
PRODUCT LOCK — The bottle keeps exactly the brushed steel upper body, the matte deep green lower band, the razor-clean line between them and the black lid of the reference. Spell every letter on it correctly. No other text in the frame, no watermark, no phone brand name.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
The person in this frame is filming a phone video. The phone is held in one hand at arm's length. They speak ONLY these two lines, each said ONCE and never repeated:
"I filled this with ice at six this morning."
"It is four in the afternoon and it is still cold."
Between the two lines they say NOTHING at all — no extra words, no muttering, no repetition.
Beat 1 — they say the first line straight to the lens.
Beat 2 — they stay silent while she unscrews the black lid one-handed and drinks.
Beat 3 — still silent, they look back into the lens.
Beat 4 — they say the second line straight to the lens.
They keep exactly the same hairstyle for the entire clip — the same shape, the same length, the same volume and the same way the hair is worn as in this frame, held the whole time — and only the strands that already fall around the face move when they move.
PRODUCT LOCK — The bottle keeps exactly the brushed steel upper body, the matte deep green lower band, the razor-clean line between them and the black lid of the reference. It never changes shape, colour or text.
Small natural handheld drift, the frame never fully still. Flat indoor light, everything in focus, no bokeh, no colour grading, no camera move, no zoom. Close-mic phone audio, the voice slightly clipped, room tone underneath, no music. Raw phone footage, TikTok storytime energy. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a 3 litre laundry detergent bottle standing upright, centred, on a seamless bright white backdrop with a soft graduated falloff and a clean reflection under the base. The bottle is a wide flat-fronted jug in glossy white plastic with a moulded integrated side handle and square shoulders, topped by a large glossy white measuring cap. A narrow clear fill window runs down one side showing the liquid inside, a vivid mint green.
Across the whole front face is applied a single large glossy vinyl supermarket label with visibly rounded corners, a faint highlight along its edge where it lifts from the plastic, and a thin brushed-silver keyline framing it. The label artwork is a deep cobalt-to-teal vertical gradient. At its centre, the wordmark CLEANER is set very large in a bold condensed sans-serif, white with a fine silver bevel, slightly arched. Directly beneath it, on a bright mint horizontal band, LESSIVE LIQUIDE in small white capitals. Below that, FRAICHEUR INTENSE in tiny white caps. In the top right corner a circular signal-red badge sits at a slight tilt with 60 LAVAGES in white across it. Along the bottom edge, 3 L in white on the left and a small row of three stylised white droplets on the right. Behind the wordmark, a soft translucent white swoosh sweeps across the gradient. Every letter must be crisp, correctly spelled and perfectly aligned.
Studio lighting: one large softbox above front for a broad even highlight down the glossy plastic, two tight strip lights left and right rimming the jug silhouette, one hard specular kick on the cap and one sweeping across the glossy label.
Photorealistic, 8K, macro-level detail, premium FMCG advertising aesthetic, punchy saturated colour, immaculate. No other text anywhere, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand CLEANER, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark CLEANER very large, set in a precise modern sans for the wordmark and a condensed sans for captions
· under it, the descriptor 3L LAUNDRY DETERGENT in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: MARINE #1F2C4C, BLANC PUR #F0EFF0, TAUPE #827168, GRIS CLAIR #BCBBB9, CIMENT #9D9D99
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — clean, efficient, reassuring. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bottle standing on a shelf in a bright utility room beside a folded stack of white towels and a wicker basket, soft even daylight, matte white tiles behind, the cobalt label reading as the only strong colour in the frame. 35mm, clean, high key.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end FMCG packaging retouching with razor-sharp label typography, glossy vinyl highlights and clean plastic speculars, ultra-high-resolution 4K product photography with a punchy retail finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro raking across the glossy vinyl label: the cobalt-to-teal gradient, the bevelled edge of the CLEANER wordmark and the brushed-silver keyline all razor sharp, one hard specular sweeping across the vinyl. 100mm macro, hard side light, every letter legible.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end FMCG packaging retouching with razor-sharp label typography, glossy vinyl highlights and clean plastic speculars, ultra-high-resolution 4K product photography with a punchy retail finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — two hands pouring vivid mint liquid from the bottle into its white measuring cap, the liquid catching the light as it falls, an out of focus washing machine behind. 85mm, soft daylight, shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end FMCG packaging retouching with razor-sharp label typography, glossy vinyl highlights and clean plastic speculars, ultra-high-resolution 4K product photography with a punchy retail finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bottle standing on top of a white front-loading washing machine, the drum door open and white laundry just visible inside, cool even light, the cobalt label popping against all the white. 50mm, clean interior.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end FMCG packaging retouching with razor-sharp label typography, glossy vinyl highlights and clean plastic speculars, ultra-high-resolution 4K product photography with a punchy retail finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bottle beside a neat stack of freshly folded white and mint linen on a pale wood surface, soft morning light from the left. 50mm, calm, shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end FMCG packaging retouching with razor-sharp label typography, glossy vinyl highlights and clean plastic speculars, ultra-high-resolution 4K product photography with a punchy retail finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bottle standing alone at the front of a bright supermarket shelf, the shelf receding out of focus behind it, cold even retail lighting firing the glossy label. 50mm, deep depth of field, retail context.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end FMCG packaging retouching with razor-sharp label typography, glossy vinyl highlights and clean plastic speculars, ultra-high-resolution 4K product photography with a punchy retail finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro on the narrow clear fill window down the side of the bottle: the vivid mint liquid glowing through it, the glossy white plastic and the silver keyline of the label sharp on either side. 100mm macro, backlit window, hard rim.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end FMCG packaging retouching with razor-sharp label typography, glossy vinyl highlights and clean plastic speculars, ultra-high-resolution 4K product photography with a punchy retail finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bottle on a pale stone counter beside a sink, a folded cloth over the tap and daylight flooding from a window behind, the mint liquid catching the light. 35mm, high key, airy.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end FMCG packaging retouching with razor-sharp label typography, glossy vinyl highlights and clean plastic speculars, ultra-high-resolution 4K product photography with a punchy retail finish.
SCENE CONTEXT
A 10-second vertical kinetic product spot for CLEANER, a liquid laundry detergent. No people, no location. A single cobalt and mint colour world, the bottle levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the cobalt and mint palette.
ACTIVE REFERENCES
@image1 - the CLEANER bottle. A glossy white 3 litre jug with a side handle, a large glossy cobalt-to-teal label reading CLEANER and LESSIVE LIQUIDE, a red 60 LAVAGES badge and 3 L at the base. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no horizon line, no floor until the final beat. Each shot uses one backdrop from the cobalt and mint palette: saturated cobalt gradient, mint bokeh, crossing white light bars, drifting cool vapour, or a deep navy field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the glossy vinyl label, the cobalt-to-teal gradient filling frame, a mint glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the glossy label surface and its brushed-silver keyline.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the bottle on a saturated cobalt gradient at 20 km/h.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, a burst of mint liquid exploding outward past the lens in clean droplets.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a helix of mint liquid coils around the jug on mint bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the bottle between crossing cold white light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the white measuring cap lifting away, a bead of mint liquid on its rim.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting cool vapour, the bottle flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the red 60 LAVAGES badge, every letter razor sharp.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across the bottle, the CLEANER wordmark filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The red of the badge matches into a red light bar, camera arcing at 30 km/h across a deep navy void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The bottle settles into its final position on a glossy white reflective floor, camera pushing in steadily.
ACTION
The label fills frame. The camera orbits the jug. Mint liquid bursts. It coils around the bottle. The cap lifts away. The badge fills frame. It lands on glossy white.
PHYSICS
The 3 litre jug is heavy and lands hard. The liquid is slightly viscous, holds its helix and beads on the glossy plastic.
LIGHTING
Hard specular key from camera-left at 6000K raking across the bottle, a tight rim light on the right edge, mint practicals in the background. White balance fixed at 6000K. Atmospheric haze at 14%.
COLOR GRADE
60:30:10 - saturated cobalt dominant, glossy white secondary, mint and red accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, liquid pouring, a cap unscrewing, a bright clean stab, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The bottle keeps its glossy white jug, side handle, cobalt-to-teal label, red 60 LAVAGES badge and the exact CLEANER, LESSIVE LIQUIDE and 3 L typography in every shot. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.
SCENE CONTEXT
A 10-second vertical lifestyle commercial for CLEANER, a liquid laundry detergent. Real people, real places, four shots, one cut every two and a half seconds.
ACTIVE REFERENCES
@image1 - the CLEANER bottle. A glossy white 3 litre jug with a side handle, a large glossy cobalt-to-teal label reading CLEANER and LESSIVE LIQUIDE, a red 60 LAVAGES badge and 3 L at the base. 100% matches the reference in every shot.
LOCATION MAP
The film moves through a family house: a hallway strewn with kit, a utility room and a garden line. No studio, no seamless backdrop, no colour field.
FIRST FRAME / BLOCKING
Opens on a muddy rugby boot dropped in a hallway, a kit bag spilling behind it.
FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, anamorphic-style shallow depth of field.
CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. Handheld tilt up from muddy boots and a filthy kit shirt on the hallway floor to a woman picking it all up.
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. Tight handheld in the utility room as she pours mint liquid into the white cap and tips it into the drum.
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. Fast whip to the garden: she pulls a clean white shirt from a basket and pegs it on the line, hard sun behind it.
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. Two kids run past the line in clean kit, she watches with the bottle still in her hand, camera pushing in.
ACTION
She gathers the dirty kit. She doses and loads. She hangs the clean shirt. The kids run past.
PERFORMANCE
Brisk and ordinary, one tired half-smile at the end, never addressing the camera.
PHYSICS
The 3 litre jug is heavy and she carries it by the handle. The liquid pours thick and fills the cap.
LIGHTING
Flat overcast daylight indoors at 6000K, hard sun in the garden at 5400K with a strong backlight through the white shirt. Atmospheric haze at 8%.
COLOR GRADE
60:30:10 - white laundry and daylight dominant, grey utility room secondary, cobalt label accent.
AUDIO
Boots dropping, the cap unscrewing, liquid pouring, the drum door, wind in the sheets, kids shouting. Light bed from 5.0s.
STYLE
Photorealistic commercial cinematography, 24fps, fine film grain, 8K detail, warm naturalistic advertising look.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The bottle keeps its glossy white jug, side handle, cobalt-to-teal label, red 60 LAVAGES badge and the exact CLEANER, LESSIVE LIQUIDE and 3 L typography in every shot. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the bottle is never shown isolated on a studio backdrop and never appears without a person in the scene.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, the phone standing on a small tripod so both hands are free.
A woman in her forties, hair tied back, a plain grey tee, caught mid-sentence with the mouth open on a word, eyes on the lens, not smiling and not posing.
SETTING — in a small utility room, a washing machine and a basket of laundry behind her, flat indoor daylight.
THE PRODUCT — She holds the CLEANER bottle in both hands in front of her, turned so the cobalt label, the CLEANER wordmark and the red 60 LAVAGES badge read clearly.
IMAGE QUALITY — raw front-camera video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise in the shadows, heavy phone HDR flattening the contrast, slightly blown-out highlights, compressed social-video look. Unretouched skin with real pores, real texture and a little shine. Slightly off-centre framing, the corner of a shelf intruding into the bottom of the frame.
PRODUCT LOCK — The bottle keeps exactly the glossy white jug, the side handle, the cobalt-to-teal label, the red 60 LAVAGES badge and the exact CLEANER, LESSIVE LIQUIDE and 3 L typography of the reference. Spell every letter on it correctly. No other text in the frame, no watermark, no phone brand name.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
The person in this frame is filming a phone video. The phone is resting on a tripod so both hands stay free. They speak ONLY these two lines, each said ONCE and never repeated:
"Four people in this house and two of them play rugby."
"One cap of this and the whole load comes out clean."
Between the two lines they say NOTHING at all — no extra words, no muttering, no repetition.
Beat 1 — they say the first line straight to the lens.
Beat 2 — they stay silent while she pours mint liquid into the white measuring cap.
Beat 3 — still silent, they look back into the lens.
Beat 4 — they say the second line straight to the lens.
They keep exactly the same hairstyle for the entire clip — the same shape, the same length, the same volume and the same way the hair is worn as in this frame, held the whole time — and only the strands that already fall around the face move when they move.
PRODUCT LOCK — The bottle keeps exactly the glossy white jug, the side handle, the cobalt-to-teal label, the red 60 LAVAGES badge and the exact CLEANER, LESSIVE LIQUIDE and 3 L typography of the reference. It never changes shape, colour or text.
The camera is locked on the tripod and does not move. Flat indoor light, everything in focus, no bokeh, no colour grading, no camera move, no zoom. Close-mic phone audio, the voice slightly clipped, room tone underneath, no music. Raw phone footage, TikTok storytime energy. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
A premium product photograph of a SINGLE Italian lemonade in a clear glass bottle for the brand "DOLCE VITA". A slim 275ml ribbed clear glass bottle, gently tapered, filled with pale cloudy lemon soda, sealed with a warm gold crown cap, wearing a vintage-inspired cream paper label with a lemon-yellow border reading "DOLCE VITA" in an elegant retro Italian serif with "LIMONATA" letter-spaced underneath and a small engraved lemon motif. Fine beads of condensation on the cold glass, tiny bubbles rising inside, crisp light refraction through the liquid. Standing on a warm cream plaster surface against a seamless sunlit cream backdrop. Shot on a 100mm macro lens at f/8, straight-on slightly elevated three-quarter angle, razor-sharp on the label. Hard Mediterranean midday sun from the upper left casting one clean soft-edged shadow, gentle bounce fill. Warm cream, lemon yellow and gold colour grade, fine natural film grain. Photorealistic, accurate bottle proportions, luxurious minimal Italian beverage campaign. All text spelled exactly as written, no additional lettering. Aspect ratio 4:5.
Create a premium vertical brand identity and product showcase sheet for DOLCE VITA, an Italian artisanal lemonade. Top to bottom: a hero logo section on a warm cream panel with the DOLCE VITA wordmark in an elegant retro Italian serif, "LIMONATA" letter-spaced underneath and the tagline "Il gusto del sole."; a strip of the wordmark on lemon, gold, ochre and cream swatches; a COLOURS section with five labelled hex swatches (Lemon #F2C230, Cream #F5EEDF, Gold #C9A227, Ochre #C97B3C, Olive #4A5D3A); a TYPOGRAPHY section with the type scale and a specimen paragraph; the attached DOLCE VITA bottle kept identical as the product hero on cream; a bottom grid of four sun-drenched Italian lifestyle photographs; and a row of four line-icon values: Sicilian lemons, Artisanal, No additives, Made in Italy. Warm cream background, rounded corners, premium editorial, aspect ratio 3:4.
Using the uploaded product image as the EXACT product reference — keep the DOLCE VITA ribbed clear glass bottle, gold crown cap and cream-and-lemon vintage label identical, physically photographed never composited. IMPORTANT scale: a small 275ml bottle about 20cm tall, always at correct real-world proportions, never oversized. A sunlit Italian cafe terrace under a lemon tree: the DOLCE VITA bottle standing on a small round marble bistro table beside a halved lemon and a folded linen napkin, dappled leaf shadows across the marble, a warm ochre wall behind and a bentwood chair softly out of focus. Shot on a 50mm lens at f/2.8 at eye level, hard Mediterranean midday sun from the left with warm bounce fill. Sun-drenched Italian summer campaign, warm cream, lemon yellow and gold palette, Kodak Portra 400 colour grade with fine natural grain, photorealistic, ultra-high-resolution. Aspect ratio 4:5.
Using the uploaded product image as the EXACT product reference — keep the DOLCE VITA ribbed clear glass bottle, gold crown cap and cream-and-lemon vintage label identical, physically photographed never composited. IMPORTANT scale: a small 275ml bottle about 20cm tall, always at correct real-world proportions, never oversized. The DOLCE VITA bottle standing on the terracotta tiled edge of a turquoise swimming pool, water rippling and throwing caustic light on the tiles, a rolled striped towel and a straw hat softly blurred behind. Shot on a 50mm lens at f/2, low angle close to the tile, bright high sun with sparkling highlights on the water. Sun-drenched Italian summer campaign, warm cream, lemon yellow and gold palette, Kodak Portra 400 colour grade with fine natural grain, photorealistic, ultra-high-resolution. Aspect ratio 4:5.
Using the uploaded product image as the EXACT product reference — keep the DOLCE VITA ribbed clear glass bottle, gold crown cap and cream-and-lemon vintage label identical, physically photographed never composited. IMPORTANT scale: a small 275ml bottle about 20cm tall, always at correct real-world proportions, never oversized. A woman's hand tilting the DOLCE VITA bottle to pour cloudy lemonade into a ribbed tumbler filled with ice cubes and a lemon slice, the stream and a few droplets frozen mid-pour, sunlit terrace table with a linen cloth. Shot on a 100mm macro lens at f/4, fast shutter, hard warm sunlight from behind creating glowing backlit liquid. Sun-drenched Italian summer campaign, warm cream, lemon yellow and gold palette, Kodak Portra 400 colour grade with fine natural grain, photorealistic, ultra-high-resolution. Aspect ratio 4:5.
Using the uploaded product image as the EXACT product reference — keep the DOLCE VITA ribbed clear glass bottle, gold crown cap and cream-and-lemon vintage label identical, physically photographed never composited. IMPORTANT scale: a small 275ml bottle about 20cm tall, always at correct real-world proportions, never oversized. The DOLCE VITA bottle standing in a wooden crate of freshly picked lemons at an Italian street market stall, leaves and dew still on the fruit, painted green shutters and a striped awning blurred behind. Shot on a 50mm lens at f/2.8, warm low morning sun raking from the right. Sun-drenched Italian summer campaign, warm cream, lemon yellow and gold palette, Kodak Portra 400 colour grade with fine natural grain, photorealistic, ultra-high-resolution. Aspect ratio 4:5.
Using the uploaded product image as the EXACT product reference — keep the DOLCE VITA ribbed clear glass bottle, gold crown cap and cream-and-lemon vintage label identical, physically photographed never composited. IMPORTANT scale: a small 275ml bottle about 20cm tall, always at correct real-world proportions, never oversized. An outdoor family lunch under a vine pergola: the DOLCE VITA bottle sharp in the foreground on a red-and-white checkered tablecloth, plates of pasta, torn bread and filled glasses softly blurred behind, two pairs of hands reaching mid-meal. Shot on a 35mm lens at f/2.8, warm dappled midday light. Sun-drenched Italian summer campaign, warm cream, lemon yellow and gold palette, Kodak Portra 400 colour grade with fine natural grain, photorealistic, ultra-high-resolution. Aspect ratio 4:5.
Using the uploaded product image as the EXACT product reference — keep the DOLCE VITA ribbed clear glass bottle, gold crown cap and cream-and-lemon vintage label identical, physically photographed never composited. IMPORTANT scale: a small 275ml bottle about 20cm tall, always at correct real-world proportions, never oversized. Extreme macro of the ice-cold DOLCE VITA bottle: beads of condensation running down the ribbed glass, the gold crown cap catching one sharp specular highlight, the label crisp and legible, the background dissolving into warm cream blur. Shot on a 100mm macro lens at f/5.6, hard side light from the right. Sun-drenched Italian summer campaign, warm cream, lemon yellow and gold palette, Kodak Portra 400 colour grade with fine natural grain, photorealistic, ultra-high-resolution. Aspect ratio 4:5.
Using the uploaded product image as the EXACT product reference — keep the DOLCE VITA ribbed clear glass bottle, gold crown cap and cream-and-lemon vintage label identical, physically photographed never composited. IMPORTANT scale: a small 275ml bottle about 20cm tall, always at correct real-world proportions, never oversized. A hand holding up the DOLCE VITA bottle in a narrow sunlit Italian alley, a vintage pastel Vespa parked against an ochre wall behind and laundry lines strung overhead. Shot on a 35mm lens at f/2.8, hard afternoon sun with deep blue shadow, strong contrast. Sun-drenched Italian summer campaign, warm cream, lemon yellow and gold palette, Kodak Portra 400 colour grade with fine natural grain, photorealistic, ultra-high-resolution. Aspect ratio 4:5.
Using the uploaded product image as the EXACT product reference — keep the DOLCE VITA ribbed clear glass bottle, gold crown cap and cream-and-lemon vintage label identical, physically photographed never composited. IMPORTANT scale: a small 275ml bottle about 20cm tall, always at correct real-world proportions, never oversized. A top-down summer flat-lay on rumpled cream linen: the DOLCE VITA bottle, scattered whole and halved lemons, melting ice cubes, a lemon-yellow silk ribbon and a small ceramic dish. Soft overhead daylight crossed by a hard palm-leaf shadow. Sun-drenched Italian summer campaign, warm cream, lemon yellow and gold palette, Kodak Portra 400 colour grade with fine natural grain, photorealistic, ultra-high-resolution. Aspect ratio 4:5.
SCENE CONTEXT
A 10-second vertical kinetic product spot for DOLCE VITA, an Italian artisanal lemonade. No people, no location. A single lemon-yellow colour world, the bottle levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the yellow palette.
ACTIVE REFERENCES
@image1 - the DOLCE VITA bottle. A slim 275ml ribbed clear glass bottle filled with pale cloudy lemonade, sealed with a warm gold crown cap, wearing a rectangular cream paper label with a thin lemon-yellow border reading "DOLCE VITA" on two lines in a retro Italian serif with "LIMONATA" letter-spaced below and one small engraved lemon with leaves. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no floor line and no horizon until the final beat, when a warm cream reflective mirror floor enters frame. Each shot uses one backdrop from the yellow palette: smooth lemon gradient, soft golden bokeh, crossing warm gold light bars, drifting citrus mist, or sunlit haze.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on condensation beading and running down ribbed cold glass, a lemon-yellow glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across condensation on ribbed glass.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the bottle levitating and rotating on a lemon gradient.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, lemon wedges bursting outward past the lens in a spray of zest.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a ribbon of pale lemonade coils around the levitating bottle on golden bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc, the bottle levitating between crossing warm gold light bars.
4.0s SMASH CUT
4.0-4.8s - 12 degree FOV. High-speed macro on the gold crown cap, one sharp specular glint travelling across the ridges.
4.8s HARD CUT
4.8-5.6s - 12 degree FOV. Locked macro, bubbles racing upward through pale cloudy lemonade backlit yellow.
5.6s WHIP CUT
5.6-6.4s - 18 degree FOV. Fast arc, the bottle levitating in drifting citrus mist with ice cubes suspended around it.
6.4s SMASH CUT
6.4-7.2s - 12 degree FOV. High-speed macro, ice cubes and lemon halves exploding outward past the lens.
7.2s HARD CUT
7.2-8.2s - 18 degree FOV. Fast tilt up the bottle face, the DOLCE VITA label and its engraved lemon filling frame.
8.2s HARD CUT
8.2-10.0s - 29 degree FOV. The bottle descends onto a warm cream reflective mirror floor with a spreading ripple, then a slow push-in as lemon wedges and ice cubes rain down around it.
ACTION
Condensation runs down the cold ribbed glass. The bottle levitates and rotates while lemon wedges burst outward in a spray of zest and a lemonade ribbon coils around it. A glint travels across the gold cap. Bubbles race upward inside the bottle. Ice cubes and lemon halves explode outward through citrus mist. The label fills frame. The bottle settles onto the mirror floor as lemons and ice rain down around it.
PHYSICS
The bottle is 275 ml, roughly 500 grams full. While levitating it holds a slow steady rotation. When it settles on the mirror floor it lands with real weight, a contact shadow and a short ripple. Bursting fruit and ice separate outward then fall under gravity. The lemonade ribbon holds surface tension and coils with real viscosity. Bubbles rise and accelerate.
LIGHTING
Two hard rim lights raking the glass edges in every shot, one camera-left and one camera-right, plus a soft top fill lifting the label face. Warm gold key throughout, light passing through the pale liquid and glowing. White balance fixed at 5600K.
COLOR GRADE
60:30:10 - lemon yellow dominant, warm cream secondary, gold accent, with a single deep olive green note on the label.
AUDIO
Diegetic only: glass ringing softly, a crown cap cracking open, fizzing carbonation, ice cracking and scattering, liquid splashing and coiling, a low air-rush on each whip.
STYLE
Photorealistic high-speed product cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy commercial pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The bottle stays identical to @image1 in every shot: slim ribbed clear glass, pale cloudy lemonade inside, warm gold crown cap, rectangular cream label with a lemon-yellow border, "DOLCE VITA" and "LIMONATA" spelled exactly, one small engraved lemon. All label text stays sharp and legible. Every shot contains visible camera movement and the bottle stays in motion. The backdrop stays inside the lemon-yellow palette.
SCENE CONTEXT
A 10-second vertical commercial spot for DOLCE VITA, an Italian artisanal lemonade. Midday on a Capri terrace as friends sit down to lunch. Composed camera on a dolly and a crane, never handheld. Four beats in a structured arc, roughly two and a half seconds each.
ACTIVE REFERENCES
@image1 - the DOLCE VITA bottle. A slim 275ml ribbed clear glass bottle filled with pale cloudy lemonade, sealed with a warm gold crown cap, wearing a rectangular cream paper label with a thin lemon-yellow border reading DOLCE VITA on two lines in a retro Italian serif with LIMONATA letter-spaced below and one small engraved lemon with leaves. 100% matches the reference.
LOCATION MAP
A whitewashed terrace above the sea: a long table under a pergola of lemon trees, blue sea and the Faraglioni rocks far below, linen napkins, a bowl of lemons. The set contains only what is listed here.
FIRST FRAME / BLOCKING
Frame opens wide on the sea and the rocks with the pergola shading the foreground.
FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, clean spherical rendering.
CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. Slow crane descent from the sea view down onto the laid table under the pergola at 2 km/h, dappled light moving.
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. Slow dolly-in as a woman in her twenties lifts a bottle from a bucket of ice and pours it into a tumbler, condensation running.
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. Slow lateral dolly along the table as four friends talk and eat, bottles standing among the plates in the foreground.
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. Slow crane rise pulling back over the terrace, one bottle standing on the linen with its label legible, the sea beyond.
ACTION
Sea and rocks under a pergola. A woman lifts a bottle from ice and pours. Four friends talk and eat around the table. One bottle stands on the linen in the sun.
PERFORMANCE
They move like people on a long lunch, leaning in, talking over each other, in no hurry. Nobody performs for the lens.
PHYSICS
The bottle is roughly 400 grams full with a hard contact on the table. Condensation runs down the ribbed glass under gravity. The lemonade pours with real carbonation and settles.
LIGHTING
Hard midday Mediterranean sun at 5600K broken into dapples by the lemon pergola, bright bounce off whitewash, deep hard shadows. Atmospheric haze at 15% over the sea.
COLOR GRADE
60:30:10 - whitewash bone dominant, sea blue secondary, lemon yellow accent.
AUDIO
Diegetic only: cicadas, a crown cap prised off, lemonade poured over ice, overlapping conversation, distant boats. No dialogue, no subtitles.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, unhurried editorial pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The bottle design stays identical to @image1 in every shot: ribbed clear glass, pale cloudy lemonade, gold crown cap, and the cream label with DOLCE VITA, LIMONATA and the engraved lemon legible. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the bottle is never shown isolated on a studio backdrop and never appears without a person in the scene.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, the phone held out at arm's length in her own hand — one arm is reaching off toward the lens, so only ONE hand is free for the product.
A woman around thirty, sun-tanned, long dark hair blown loose across her face by the sea wind, small gold hoops, wearing a plain pale blue linen sundress with thin straps. She is mid-sentence, caught talking — mouth open on a word, eyebrows slightly raised, eyes locked on the lens. Not smiling, not posing.
SETTING — a whitewashed clifftop terrace on the Italian coast at midday: pink bougainvillea spilling over the wall behind her, the deep blue sea far below, the rock stacks and a few small white boats out on the water. It looks real and lived-in, not styled for a shoot, with ordinary everyday things around her.
FRAMING — a real front-camera selfie: the head fills most of the frame with the wide-angle distortion of a selfie lens. The crop is imperfect, the top of the head lightly cut by the frame edge, her bare shoulder intruding at the bottom corner. Slightly off-centre.
IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, the whitewashed wall and the sun on the water blown out to white. No cinematic depth of field, no colour grading, no studio light.
SKIN — real and unretouched: shine on the forehead, the nose and the chest, visible pores, sun freckles and uneven tone, stray flyaway hairs across her mouth. No beauty filter, no smoothing.
THE PRODUCT — she holds the cold bottle up beside her shoulder in her one free hand, gripping it around the label with the capped neck pointing up. It keeps exactly the shape, the colours, the materials and every letter of the text of the reference image, at true real-world scale.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. The phone stays held out at arm's length in her own hand the whole time, so only ONE hand is free for the bottle. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.
She speaks ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "Everything they sell you as lemonade out here is sugar water."
Line 2, at the very end: "There are three things in this one, and I go through a bottle every afternoon."
Between the two lines she says NOTHING at all — silent, only acting.
Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: she turns the bottle in her free hand so the label and the lemon illustration face the lens, the cloudy lemonade moving inside the glass and condensation sliding down it. Eye contact kept, lips pressed together, no words.
Beat 3 — SILENT: she takes one short sip straight from the bottle, lowers it back beside her shoulder and gives a small nod.
Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.
Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the white wall and the water stay blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway and hair moving in the wind throughout, never still. Real unretouched skin.
The product stays exactly as in the frame in every beat: the ribbed clear glass bottle, the gold crown cap, the cloudy pale yellow lemonade and the cream label reading DOLCE VITA over LIMONATA with its lemon illustration, sharp and unchanged, never distorted, never resized and never losing its text.
Close-mic phone audio with the voice up front, wind buffeting the mic and a distant boat engine below, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a curved three-seat modular sofa, three-quarter view, centred, on a seamless warm greige backdrop with a soft graduated falloff. The sofa is upholstered in thick cream bouclé with a visible looped texture, its silhouette a single continuous curve with a low rounded back and deep generous seat cushions. It sits on a solid walnut plinth base with a warm satin finish and a fine shadow gap beneath. Two small cushions in a soft camel wool rest at the ends. The wordmark HALDEN is not on the sofa. Studio lighting: one very large softbox from the upper left for a soft directional wrap that reveals the bouclé loops, a gentle fill from the right, a long soft shadow to the lower right. Photorealistic, 8K, macro-level detail on the bouclé texture and the walnut grain, premium Scandinavian-Italian furniture aesthetic, no other text, no watermark, no people.
Design a single BRAND IDENTITY BOARD for the fictional brand HALDEN, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective, no shadows of paper.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them, do not restyle them, do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background taken from the palette below:
· top left, the wordmark HALDEN very large, set in a refined high-waisted serif for the wordmark, and a quiet humanist sans for captions
· under the wordmark, a one-line descriptor in small letter-spaced caps
· the four photographs arranged as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each a plain rectangle with its name and hex code printed in small caps underneath: BOUCLE CREAM #EDE4D6, WALNUT #6B4327, CAMEL #C08B4E, GREIGE #C9C0B4, SLATE #4A4741
· a TYPOGRAPHY block showing the alphabet A B C D E F G and the digits 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — warm, generous, Scandinavian-Italian, slow living. Every colour on the board comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the sofa in a bright airy loft: tall industrial windows, oak floorboards, a large abstract canvas leaning against the wall, a single olive tree in a clay pot. Soft morning light flooding from the left, wide angle, architectural interiors.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 55mm LS lens, ISO 50, f/11, multi-frame focus stacking, large-format HDR interior lighting with six-metre scrims, 16-bit colour workflow, high-end furniture retouching, ultra-high-resolution 4K photography with the boucle loop texture and walnut grain razor-sharp.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro of the boucle upholstery: the looped cream yarn in sharp relief, one loop catching the light, the walnut plinth just visible and out of focus below. 100mm macro, raking light, tactile.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 55mm LS lens, ISO 50, f/11, multi-frame focus stacking, large-format HDR interior lighting with six-metre scrims, 16-bit colour workflow, high-end furniture retouching, ultra-high-resolution 4K photography with the boucle loop texture and walnut grain razor-sharp.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the sofa at dusk in a warm living room: a single arc floor lamp pooling light on one end, a thrown wool blanket, a low travertine coffee table with an open book. Warm tungsten, deep shadows, cinematic.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 55mm LS lens, ISO 50, f/11, multi-frame focus stacking, large-format HDR interior lighting with six-metre scrims, 16-bit colour workflow, high-end furniture retouching, ultra-high-resolution 4K photography with the boucle loop texture and walnut grain razor-sharp.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a high overhead view looking down on the sofa on a pale limewashed floor, its curve reading as a pure graphic shape, a round jute rug just clipped by the frame. Flat soft daylight, minimal, graphic composition.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 55mm LS lens, ISO 50, f/11, multi-frame focus stacking, large-format HDR interior lighting with six-metre scrims, 16-bit colour workflow, high-end furniture retouching, ultra-high-resolution 4K photography with the boucle loop texture and walnut grain razor-sharp.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the sofa alone in a vast empty gallery-white showroom, a single shaft of hard sunlight from a high window falling across the seat. Wide, austere, long shadows, architectural.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 55mm LS lens, ISO 50, f/11, multi-frame focus stacking, large-format HDR interior lighting with six-metre scrims, 16-bit colour workflow, high-end furniture retouching, ultra-high-resolution 4K photography with the boucle loop texture and walnut grain razor-sharp.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a close three-quarter crop of one end of the sofa: a heavy camel wool throw draped over the arm, an open book face down on the cushion, a ceramic cup on the plinth edge. Soft window light, lived-in, warm.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 55mm LS lens, ISO 50, f/11, multi-frame focus stacking, large-format HDR interior lighting with six-metre scrims, 16-bit colour workflow, high-end furniture retouching, ultra-high-resolution 4K photography with the boucle loop texture and walnut grain razor-sharp.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the sofa against a warm plaster wall with the hard geometric shadow of a window frame falling across it, late afternoon sun, dust in the air. Still, contemplative, high contrast.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 55mm LS lens, ISO 50, f/11, multi-frame focus stacking, large-format HDR interior lighting with six-metre scrims, 16-bit colour workflow, high-end furniture retouching, ultra-high-resolution 4K photography with the boucle loop texture and walnut grain razor-sharp.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a low close view of the walnut plinth base and the shadow gap beneath, the boucle rising above it, the grain of the wood sharp and warm. Raking light, macro on the joinery, craft detail.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 55mm LS lens, ISO 50, f/11, multi-frame focus stacking, large-format HDR interior lighting with six-metre scrims, 16-bit colour workflow, high-end furniture retouching, ultra-high-resolution 4K photography with the boucle loop texture and walnut grain razor-sharp.
SCENE CONTEXT
A 10-second vertical kinetic product spot for HALDEN, a curved modular boucle sofa. No people, no location. A single warm greige colour world, the sofa levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the greige and walnut palette.
ACTIVE REFERENCES
@image1 - the HALDEN sofa. A curved three-seat modular sofa upholstered in thick cream boucle with a visible looped texture, a single continuous curve with a low rounded back and deep generous seat cushions, sitting on a solid walnut plinth base with a warm satin finish and a fine shadow gap beneath, with two small camel wool cushions at the ends. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no floor line and no horizon until the final beat, when a pale limewashed reflective mirror floor enters frame. Each shot uses one backdrop from the greige and walnut palette: smooth greige gradient, soft camel bokeh, crossing warm white light bars, drifting fine dust, or a deep slate field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the looped boucle yarn, one loop catching the light, a warm greige glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the looped boucle texture.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the sofa levitating and rotating on a warm greige gradient.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, a camel cushion tumbling outward past the lens.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a wool throw unfurls slowly around the levitating sofa on camel bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc, the sofa levitating between crossing warm white light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the walnut plinth grain, a highlight travelling along the satin finish.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting fine dust, the sofa flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, a hand pressing into the boucle cushion and releasing, the fibres springing back.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt up the sofa, the curved silhouette filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The walnut of the plinth matches into a walnut light bar, camera arcing at 30 km/h across a slate void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The sofa descends and lands on a pale limewashed reflective mirror floor, settling with its reflection, camera pushing in steadily.
ACTION
Boucle loops fill frame. The sofa levitates and rotates slowly. A cushion tumbles past. A throw unfurls around it. A highlight travels the walnut plinth. A hand presses the cushion and it springs back. The silhouette fills frame. The sofa lands on a pale floor and settles.
PHYSICS
The sofa is roughly 90 kilograms at full furniture scale. The boucle compresses under pressure and recovers slowly. The cushion tumbles with real mass. The throw unfurls with fabric weight and air resistance. The sofa lands heavily with a deep settle.
LIGHTING
Hard specular key from camera-left at 5200K raking across the sofa, a tight rim light on the right edge, warm camel practicals in the background. White balance fixed at 5200K. Atmospheric haze at 15%.
COLOR GRADE
60:30:10 - warm greige dominant, cream boucle secondary, walnut accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, fabric thumps, a soft wooden knock, a cushion landing, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The sofa design stays identical to @image1 in every shot: cream boucle upholstery with its looped texture, one continuous curved back, deep seat cushions, the walnut plinth base with its shadow gap, the two camel cushions, at full real furniture size and never miniaturised. The set contains only seamless colour fields and, in the final beat, the mirror floor. Every shot contains visible camera movement.
CINEMATIC furniture commercial, vertical 9:16, ten seconds, only three slow cuts. A slow push-in across the bright loft toward the curved cream boucle sofa as morning light moves over it; a slow macro drift along the looped boucle and down onto the walnut plinth; a wide slow rise revealing the whole silhouette against the tall windows; a final still hold. Warm, generous, unhurried, soft directional daylight, dust in the air. Sound design: quiet room tone, a distant street, fabric settling, one warm sustained chord on the final hold. No dialogue, no on-screen text, no subtitles.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, front camera, HELD AT ARM'S LENGTH IN HIS OWN HAND — this is a selfie he is filming himself.
A man in his forties, salt-and-pepper hair swept back, light stubble, wearing a soft grey merino jumper. He is SITTING DEEP IN THE SOFA from the reference image, sunk into the cream boucle seat, one arm stretched toward the lens holding the phone, the other resting along the curved back. He is mid-sentence, mouth open on a word, eyes on the lens.
THE PRODUCT IS THE SOFA HE IS SITTING ON — it is full real-world size, a three-seat sofa, and we see its cream boucle upholstery, its curved back and its walnut plinth around and behind him. It is furniture, NOT an object in his hands, and it is never miniaturised. It keeps exactly the shape, the boucle texture, the walnut base and the proportions of the reference image.
SETTING — his living room, tall bright windows behind him, warm wood floor. FRAMING — a real front-camera selfie: his head fills the upper frame with wide-angle distortion, the crop is imperfect, we see the sofa back and cushions filling the lower half of the frame.
IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, a window blown out to white. No cinematic depth of field, no colour grading, no studio light.
SKIN — real and unretouched: shine on the forehead and nose, visible pores, uneven tone, stray flyaway hairs. No beauty filter, no smoothing.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. He films himself with the phone in one hand at arm's length, sitting deep in the sofa the whole time. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.
They speak ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "We sat on about thirty sofas before we found this one."
Line 2, at the very end: "Two years in and it still looks like the day it arrived."
Between the two lines they say NOTHING at all — silent, only acting.
Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: they run their free hand slowly across the cream boucle of the seat beside them, feeling the looped texture, then rest it back down. Eye contact kept, lips pressed together, no words.
Beat 3 — SILENT: they settle back deeper into the sofa, let their shoulders drop and give a small contented sigh.
Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.
Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the window stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin.
The product stays exactly as in the frame in every beat: cream boucle upholstery with its looped texture, curved back, walnut plinth base, full real furniture size, never miniaturised, sharp and unchanged, never distorted, never resized and never losing its label.
Close-mic phone audio with the voice up front, faint room tone, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a rugged multisport GPS smartwatch lying at a slight angle, centred, on a seamless slate-grey backdrop with a soft graduated falloff. The watch has a fibre-reinforced matte black polymer case, a brushed titanium bezel with the compass points N E S W engraved around it, four physical side buttons, and a dark grey silicone strap with a fine channel texture. The always-on display is a crisp monochrome data screen showing a large number 12.4 with the small label KM beneath it, a small heart-rate figure 148 BPM in the corner, and the wordmark HORIZON in tiny caps at the top of the screen — every character sharp and legible. Studio lighting: one large softbox from the upper left raking across the titanium bezel, a tight rim light on the case edge, a soft shadow to the lower right. Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate reflections. No other text, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand HORIZON, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark HORIZON very large, set in a technical extended sans for the wordmark and a monospaced face for data captions
· under it, the descriptor MULTISPORT GPS in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: SLATE #3A4148, TITANIUM #B6BCC0, SIGNAL #E8FF3D, DEEP #14181C, SKY #7FA8C4
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — rugged, precise, mountain endurance. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a runner's wrist in the foreground on a granite ridge at sunrise, the watch face toward the lens, mountains falling away behind and out of focus. Cold blue light with a warm sun edge, wide, cinematic.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/16, deep focus stacking across forty slices, cross-polarised HDR studio lighting to control hot spots on brushed titanium, 16-bit colour workflow, horological retouching, ultra-high-resolution 4K product photography with the screen readings razor-sharp and legible at 1:1.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro across the titanium bezel, one hard grazing highlight travelling over the engraved compass points, the polymer case texture visible. 100mm macro, raking light.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/16, deep focus stacking across forty slices, cross-polarised HDR studio lighting to control hot spots on brushed titanium, 16-bit colour workflow, horological retouching, ultra-high-resolution 4K product photography with the screen readings razor-sharp and legible at 1:1.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the watch on a wrist in the dark, the screen glowing as the only light source, a head-torch beam cutting the frame behind. Nocturnal, high contrast, cold.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/16, deep focus stacking across forty slices, cross-polarised HDR studio lighting to control hot spots on brushed titanium, 16-bit colour workflow, horological retouching, ultra-high-resolution 4K product photography with the screen readings razor-sharp and legible at 1:1.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the watch half-submerged in clear ice water, bubbles clinging to the bezel, a shard of ice beside it. Cold blue light, macro, crisp.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/16, deep focus stacking across forty slices, cross-polarised HDR studio lighting to control hot spots on brushed titanium, 16-bit colour workflow, horological retouching, ultra-high-resolution 4K product photography with the screen readings razor-sharp and legible at 1:1.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the watch resting on a folded technical jacket beside a bottle and a pair of trail shoes, flat window light. Documentary, muted, honest.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/16, deep focus stacking across forty slices, cross-polarised HDR studio lighting to control hot spots on brushed titanium, 16-bit colour workflow, horological retouching, ultra-high-resolution 4K product photography with the screen readings razor-sharp and legible at 1:1.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a tight crop of a forearm mid-effort, veins raised, sweat on the skin, the watch screen sharp and readable. Hard side light, gritty, athletic.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/16, deep focus stacking across forty slices, cross-polarised HDR studio lighting to control hot spots on brushed titanium, 16-bit colour workflow, horological retouching, ultra-high-resolution 4K product photography with the screen readings razor-sharp and legible at 1:1.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the watch laid on wet mossy granite after rain, droplets beading on the strap, soft overcast light. Natural, tactile, muted green.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/16, deep focus stacking across forty slices, cross-polarised HDR studio lighting to control hot spots on brushed titanium, 16-bit colour workflow, horological retouching, ultra-high-resolution 4K product photography with the screen readings razor-sharp and legible at 1:1.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a strict overhead flat lay on slate grey: the watch dead centre, surrounded by a folded map, a compass, a coil of cord and two gel sachets. Hard shadow at 45 degrees, symmetry.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/16, deep focus stacking across forty slices, cross-polarised HDR studio lighting to control hot spots on brushed titanium, 16-bit colour workflow, horological retouching, ultra-high-resolution 4K product photography with the screen readings razor-sharp and legible at 1:1.
SCENE CONTEXT
A 10-second vertical kinetic product spot for HORIZON, a rugged multisport GPS smartwatch. No people, no location. A single slate and signal-yellow colour world, the watch levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the slate and signal palette.
ACTIVE REFERENCES
@image1 - the HORIZON watch. A rugged multisport GPS smartwatch with a fibre-reinforced matte black polymer case, a brushed titanium bezel with the compass points N E S W engraved around it, four physical side buttons, a dark grey silicone strap, and an always-on monochrome display showing a large 12.4 with KM beneath, 148 BPM in the corner and HORIZON in tiny caps at the top. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no floor line and no horizon until the final beat, when a wet black reflective mirror floor enters frame. Each shot uses one backdrop from the slate and signal palette: smooth slate gradient, cold signal-yellow bokeh, crossing white light bars, drifting cold mist, or a deep charcoal field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the engraved compass points on brushed titanium, a signal yellow glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the brushed titanium grain and the engraved N.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the watch levitating and rotating on a cold slate gradient.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, water droplets exploding off the bezel past the lens.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as the silicone strap unfurls and coils around the levitating watch on signal-yellow bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc, the watch levitating between crossing cold white light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on one side button pressing in and releasing, the case flexing not at all.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting cold mist, the watch flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the display, the readings 12.4 KM and 148 BPM razor sharp and legible.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt up the watch, the HORIZON wordmark on the screen filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The signal yellow of the display matches into a signal yellow light bar, camera arcing at 30 km/h across a deep charcoal void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The watch descends and lands on a wet black reflective mirror floor, settling with its reflection, camera pushing in steadily.
ACTION
Engraved titanium fills frame. The watch levitates and rotates. Water explodes off the bezel. The strap unfurls around it. A button presses and releases. The display fills frame with its readings legible. The watch lands on a wet black floor and settles.
PHYSICS
The watch is roughly 60 grams. Water beads and sheds off the polymer and titanium. The silicone strap has real elastic weight when it unfurls. The case lands with a hard small contact and a true reflection.
LIGHTING
Hard specular key from camera-left at 5600K raking across the watch, a tight rim light on the right edge, cold signal-yellow practicals in the background. White balance fixed at 5600K. Atmospheric haze at 15%.
COLOR GRADE
60:30:10 - slate dominant, titanium secondary, signal-yellow accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, a hard button click, water droplets, a synthetic data blip, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The watch design stays identical to @image1 in every shot: matte black polymer case, brushed titanium bezel with N E S W engraved, four side buttons, dark grey silicone strap, and the screen showing 12.4 KM, 148 BPM and HORIZON, every character sharp and legible. The set contains only seamless colour fields and, in the final beat, the mirror floor. Every shot contains visible camera movement.
SCENE CONTEXT
A 10-second vertical commercial spot for HORIZON, a rugged multisport GPS smartwatch. Dawn on an exposed mountain ridge during a long run. Composed camera on a dolly and a crane, never handheld. Four beats in a structured arc, roughly two and a half seconds each.
ACTIVE REFERENCES
@image1 - the HORIZON watch. A rugged multisport GPS smartwatch with a matte black polymer case, a brushed titanium bezel engraved N E S W, four side buttons, a dark grey silicone strap, and a monochrome display showing 12.4 KM, 148 BPM and HORIZON. 100% matches the reference.
LOCATION MAP
A granite ridge above cloud, a faint trail, one cairn, the valley filled with cloud 800 metres below. The set contains only what is listed here.
FIRST FRAME / BLOCKING
Frame opens wide on the ridge as the sun edge cuts across the granite.
FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, clean spherical rendering.
CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. Slow crane rise revealing the ridge and the cloud sea below at 2 km/h, sun cresting.
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. Dolly tracking a woman in her thirties running the ridge, then stopping and lifting her wrist to check the watch.
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. Slow push-in over her shoulder onto the screen, the readings legible, her breath visible in the cold.
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. Slow crane rise pulling back as she sets off again along the ridge, small against the cloud sea.
ACTION
The sun cuts across the ridge. A runner stops and lifts her wrist. The screen reads clearly in the cold. She sets off again along the ridge.
PERFORMANCE
She moves like someone deep into a long effort, breathing hard but composed. Nobody performs for the lens.
PHYSICS
The watch is roughly 60 grams on a wrist. Breath condenses in the cold air. Granite scatters hard light. Wind moves loose hair and the cloud sea slowly.
LIGHTING
Low dawn sun from camera-left at 4600K, cold blue shadow fill from the sky, hard rim on the ridge line. Atmospheric haze at 35%.
COLOR GRADE
60:30:10 - cold slate dominant, granite grey secondary, signal-yellow accent.
AUDIO
Diegetic only: high wind, footfall on granite, heavy breathing, one soft button click. No dialogue, no subtitles.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, unhurried editorial pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The watch design stays identical to @image1 in every shot: matte black polymer case, engraved titanium bezel, four buttons, dark grey strap, and the screen readings 12.4 KM, 148 BPM and HORIZON legible. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the watch is never shown isolated on a studio backdrop and never appears without a person in the scene.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, front camera, held at arm's length in their own free hand.
A woman in her thirties, tanned, hair scraped into a ponytail, no makeup, wearing a technical zip top. They are mid-sentence, caught talking — mouth open on a word, eyebrows slightly raised, eyes locked on the lens. Not smiling, not posing.
SETTING — a car boot at a trailhead, kit bags open behind her, flat overcast light. It looks real and lived-in, not styled for a shoot, with ordinary everyday things around them.
FRAMING — a real front-camera selfie: the head fills most of the frame with the wide-angle distortion of a selfie lens. The crop is imperfect, the top of the head lightly cut by the frame edge, something intruding at the bottom corner. Slightly off-centre.
IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, a window or lamp blown out to white. No cinematic depth of field, no colour grading, no studio light.
SKIN — real and unretouched: shine on the forehead and nose, visible pores, uneven tone, stray flyaway hairs. No beauty filter, no smoothing.
THE PRODUCT — they turn their wrist toward the lens so the watch face is readable, the other hand steadying it. It keeps exactly the shape, the colours, the materials and every letter of the text of the reference image, at true real-world scale.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. They film themselves with the phone in one hand at arm's length the whole time. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.
They speak ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "Eleven hours on the ridge and it still had sixty percent."
Line 2, at the very end: "And I could actually read it in the rain."
Between the two lines they say NOTHING at all — silent, only acting.
Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: they turn their wrist slowly toward the lens so the watch screen fills frame and its readings stay legible, then lower the arm. Eye contact kept, lips pressed together, no words.
Beat 3 — SILENT: they press one side button and glance down at the screen as it changes.
Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.
Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the window stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin.
The product stays exactly as in the frame in every beat: the matte black polymer case, the engraved titanium bezel, the four side buttons and the readable screen, sharp and unchanged, never distorted, never resized and never losing its text.
Close-mic phone audio with the voice up front, faint room tone, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a scented candle in a glass vessel, standing upright and centred, on a seamless pale sea-green backdrop with a soft graduated falloff. The vessel is a heavy tumbler of smoked grey glass with a thick base, filled with pale cream wax, the wick freshly trimmed and unlit. A rectangular label in soft matte white wraps the front, reading ÎLOT in a fine geometric sans with FIGUE & CÈDRE letter-spaced small beneath and 220 g in tiny caps at the bottom. A brushed brass lid rests beside the vessel. Studio lighting: one large softbox from the upper right passing through the smoked glass, a tight rim light on the left edge, a soft reflection under the base. Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate reflections. No other text, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand ILOT, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark ILOT very large, set in a fine geometric sans for the wordmark and the same sans small for captions
· under it, the descriptor FIGUE & CÈDRE in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: SEA GREEN #A8BDB4, SMOKE #6B6E70, CREAM #EFE8DA, BRASS #B08D57, INK #23262A
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — calm, coastal, quiet luxury. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a warm living room at dusk: the candle lit on a travertine side table, a linen sofa edge and an open book beside it, the flame the brightest thing in frame. Deep warm shadow, cinematic.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, an HDR blend of an ambient exposure and a separate flame exposure so the highlight never clips, 16-bit colour workflow, luxury home-fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp smoked glass and wax detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro of the lit wick, the flame doubled in the smoked glass, molten wax pooling. 100mm macro, dark background, warm glow.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, an HDR blend of an ambient exposure and a separate flame exposure so the highlight never clips, 16-bit colour workflow, luxury home-fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp smoked glass and wax detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the unlit candle on a stone bath ledge beside a folded towel and a sprig of eucalyptus, steam drifting, soft daylight. Calm, spa, muted.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, an HDR blend of an ambient exposure and a separate flame exposure so the highlight never clips, 16-bit colour workflow, luxury home-fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp smoked glass and wax detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the candle on a windowsill with the sea far behind and out of focus, sheer curtain lifting in the breeze. Airy, coastal, soft light.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, an HDR blend of an ambient exposure and a separate flame exposure so the highlight never clips, 16-bit colour workflow, luxury home-fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp smoked glass and wax detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a close crop of a hand lifting the brushed brass lid off the vessel, a thin ribbon of scent-smoke rising. Soft side light, tactile.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, an HDR blend of an ambient exposure and a separate flame exposure so the highlight never clips, 16-bit colour workflow, luxury home-fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp smoked glass and wax detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — three candles on a pale oak shelf in a concept store, one pulled forward and lit, price card beside. Retail, warm, shallow depth.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, an HDR blend of an ambient exposure and a separate flame exposure so the highlight never clips, 16-bit colour workflow, luxury home-fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp smoked glass and wax detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro of the pale cream wax surface, the trimmed wick standing, tiny air bubbles frozen in the set wax. Macro, soft raking light.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, an HDR blend of an ambient exposure and a separate flame exposure so the highlight never clips, 16-bit colour workflow, luxury home-fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp smoked glass and wax detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a strict overhead flat lay on pale sea green: the candle dead centre seen from above with the lid beside it, surrounded by dried figs, a cedar sprig and a matchbook. Hard shadow, symmetry.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, an HDR blend of an ambient exposure and a separate flame exposure so the highlight never clips, 16-bit colour workflow, luxury home-fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp smoked glass and wax detail.
SCENE CONTEXT
A 10-second vertical kinetic product spot for ILOT, a scented candle. No people, no location. A single sea-green and brass colour world, the candle standing with the camera orbiting it in every shot, roughly one second per shot, the backdrop changing on every cut inside the sea green and brass palette.
ACTIVE REFERENCES
@image1 - the ILOT candle. A scented candle in a heavy smoked grey glass tumbler filled with pale cream wax, a trimmed wick, a matte white label reading ILOT with FIGUE & CEDRE beneath and 220 g at the bottom, and a brushed brass lid. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no horizon line, a soft graded floor the vessel stands on from the first shot. Each shot uses one backdrop from the sea green and brass palette: smooth sea-green gradient, warm brass bokeh, crossing cream light bars, drifting scent smoke, or a deep charcoal field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the trimmed wick and the set wax surface, a sea green glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the pale wax surface and its tiny frozen bubbles.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the candle on a sea green gradient at 20 km/h.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, the wick catching and the flame blooming outward past the lens.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as the brass lid spins and hovers beside the vessel on brass bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the candle between crossing cream light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the smoked glass wall, the flame doubled inside it.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting scent smoke, the candle flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the matte white ILOT label, every letter sharp.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across the candle, the brass lid filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The brass of the lid matches into a brass light bar, camera arcing at 30 km/h across a deep charcoal void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The candle settles into its final position on a dark slate reflective floor, camera pushing in steadily.
ACTION
The wick and wax fill frame. The camera orbits the vessel. The flame blooms. The brass lid spins and hovers. The flame doubles in the smoked glass. The label fills frame. The candle settles on dark slate.
PHYSICS
The vessel is heavy glass with a hard contact on stone. The flame settles after catching and reacts to air movement. Wax begins to pool. Brass reflects with a warm satin highlight.
LIGHTING
Hard specular key from camera-left at 4200K raking across the candle, a tight rim light on the right edge, warm brass practicals in the background. White balance fixed at 4200K. Atmospheric haze at 22%.
COLOR GRADE
60:30:10 - sea green dominant, smoke grey secondary, brass accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, a match striking, a soft flame whoosh, a brass lid ringing, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The candle design stays identical to @image1 in every shot: smoked grey glass tumbler, pale cream wax, the matte white ILOT label with FIGUE & CEDRE and 220 g legible, and the brushed brass lid. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.
SCENE CONTEXT
A 10-second vertical commercial spot for ILOT, a scented candle. A winter evening in a calm apartment as someone settles in. Composed camera on a dolly and a crane, never handheld. Four beats in a structured arc, roughly two and a half seconds each.
ACTIVE REFERENCES
@image1 - the ILOT candle. A scented candle in a heavy smoked grey glass tumbler filled with pale cream wax, a trimmed wick, a matte white label reading ILOT with FIGUE & CEDRE beneath and 220 g at the bottom, and a brushed brass lid. 100% matches the reference.
LOCATION MAP
A calm living room: a low travertine table, a linen sofa, a stack of books, a tall dark window with rain on it, one floor lamp. The set contains only what is listed here.
FIRST FRAME / BLOCKING
Frame opens on the dark window with rain running down it, the room warm behind.
FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, clean spherical rendering.
CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. Slow crane descent from the rainy window into the room at 2 km/h, the lamp pooling light on the travertine.
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. Slow push-in as a man in his thirties lifts the brass lid off and lights the wick with a long match.
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. Slow lateral dolly as he settles onto the linen sofa with a book, the lit candle in the foreground, the flame the brightest thing in frame.
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. Slow crane rise pulling back through the room, the flame steady on the table, the label legible, rain still on the window.
ACTION
Rain runs down a dark window. A man lifts the brass lid and lights the wick. He settles onto the sofa with a book. The flame holds steady on the table.
PERFORMANCE
He moves slowly and without purpose, the way someone moves at the end of a day. Nobody performs for the lens.
PHYSICS
The glass is heavy with a hard contact on stone. The flame settles after lighting and reacts to air movement. Wax begins to pool around the wick. Rain runs down glass under gravity.
LIGHTING
One floor lamp at 2700K from camera-left, the candle flame as a second warm source, cold blue from the rainy window. Atmospheric haze at 12%.
COLOR GRADE
60:30:10 - warm cream dominant, smoke grey secondary, brass accent.
AUDIO
Diegetic only: rain on glass, a match striking, a page turning, deep quiet room tone. No dialogue, no subtitles.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, unhurried editorial pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The candle design stays identical to @image1 in every shot: smoked grey glass tumbler, pale cream wax, the matte white ILOT label with FIGUE & CEDRE and 220 g legible, and the brushed brass lid. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the candle is never shown isolated on a studio backdrop and never appears without a person in the scene.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, front camera, held at arm's length in their own free hand.
A man in his thirties, dark curly hair, stubble, wearing a soft grey sweatshirt. They are mid-sentence, caught talking — mouth open on a word, eyebrows slightly raised, eyes locked on the lens. Not smiling, not posing.
SETTING — his living room at night, a low sofa and a dark window behind him. It looks real and lived-in, not styled for a shoot, with ordinary everyday things around them.
FRAMING — a real front-camera selfie: the head fills most of the frame with the wide-angle distortion of a selfie lens. The crop is imperfect, the top of the head lightly cut by the frame edge, something intruding at the bottom corner. Slightly off-centre.
IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, a window or lamp blown out to white. No cinematic depth of field, no colour grading, no studio light.
SKIN — real and unretouched: shine on the forehead and nose, visible pores, uneven tone, stray flyaway hairs. No beauty filter, no smoothing.
THE PRODUCT — they hold the candle low near the collarbone in one hand, unlit. It keeps exactly the shape, the colours, the materials and every letter of the text of the reference image, at true real-world scale.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. They film themselves with the phone in one hand at arm's length the whole time. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.
They speak ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "My flat smelled like nothing for three years."
Line 2, at the very end: "Now people ask about it the second they walk in."
Between the two lines they say NOTHING at all — silent, only acting.
Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: their free hand brings the candle up close to the lens and turns it so the ILOT label faces the camera and stays readable, then lowers it. Eye contact kept, lips pressed together, no words.
Beat 3 — SILENT: they lift the brass lid off the vessel and breathe in once, eyes closing.
Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.
Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the window stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin.
The product stays exactly as in the frame in every beat: the smoked grey glass, the cream wax, the matte white ILOT label and the brass lid, sharp and unchanged, never distorted, never resized and never losing its text.
Close-mic phone audio with the voice up front, faint room tone, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
A premium skincare product photograph of a SINGLE beauty cream jar for the brand "LUMY": a smooth matte terracotta-toned ceramic jar with a slim matching lid and a minimal off-white label reading "LUMY / RADIANCE CREAM". Warm terracotta, clay and cream palette, soft studio lighting, seamless warm sand background, subtle reflection, three-quarter angle, photorealistic, luxurious minimal skincare campaign.
Create a premium vertical brand identity and product showcase sheet for LUMY, a luxury terracotta skincare brand: a large elegant serif LUMY wordmark on a terracotta panel with "RADIANCE CREAM" and the tagline "Glow, naturally."; a COLOURS section with five labelled hex swatches (Terracotta #C0674A, Clay #A8563C, Warm Cream #F3E9DE, Soft Sand #E7D4C4, Deep Umber #6E3B2A); a TYPOGRAPHY section (Playfair Display headings, Lato body); a product hero showing the attached LUMY jar; a bottom grid of four warm terracotta lifestyle photographs; and a row of four line-icon brand values: Radiance, Natural, Terracotta, Made with care. Off-white/terracotta background, premium editorial, aspect ratio 3:4.
A high-fashion luxury beauty campaign photograph for LUMY, shot in a warm terracotta seamless studio. A striking model in her late twenties with long glossy jet-black hair lifted softly by a fan, luminous sun-kissed skin, soft bronze editorial makeup, glossy nude-terracotta lips, delicate silver hoop earrings and a fluid white satin slip top, leans elegantly over the mirror-glossy hood of a luxury sports car finished in deep glossy terracotta, one elbow resting on the panel, chin tilted up, gently cradling the small LUMY Radiance Cream jar beside her cheek with a relaxed natural grip. Keep the LUMY jar exactly identical to the uploaded reference — same matte terracotta ceramic body, slim matching lid and off-white 'LUMY / RADIANCE CREAM' label — at true small 50ml real-world scale (about 6-7cm tall), physically photographed during the shoot, never composited, never oversized. Crisp specular reflections and the model's silhouette mirrored across the glossy hood, a partial wheel visible lower-right. Shot on a medium-format 120mm lens at f/8, razor-sharp focus on the model and jar, smooth background falloff. Large diffused overhead softbox with soft frontal fill, luminous skin, gentle shadows beneath the chin. Tone-on-tone terracotta, clay and warm cream colour grade, fine editorial grain. Mood: opulent, confident, sun-warmed luxury. Aspect ratio 4:5.
A high-fashion beauty portrait for LUMY in a warm terracotta seamless studio. A model with sleek centre-parted dark hair pulled back, radiant dewy skin, soft terracotta-bronze makeup and glossy lips, bare shoulders draped in a fluid burnt-terracotta silk wrap, holds the small LUMY jar elegantly beside her cheekbone, gaze soft and direct. Keep the LUMY jar exactly identical to the uploaded reference — same matte terracotta ceramic body, slim matching lid and off-white 'LUMY / RADIANCE CREAM' label — at true small 50ml real-world scale (about 6-7cm tall), physically photographed during the shoot, never composited, never oversized. Shot on an 85mm lens at f/2.2, razor-sharp on the eyes and the label, creamy background. Large soft beauty-dish key light from the upper left with subtle fill, luminous skin, gentle catchlights. Tone-on-tone terracotta and warm cream grade, fine grain. Mood: quietly luxurious, glowing, editorial. Aspect ratio 4:5.
A luxury product still-life for LUMY. The small LUMY jar stands on a polished terracotta-veined marble slab, a fluid champagne-terracotta silk ribbon curling across the foreground and a single dried protea flower resting behind, warm terracotta plaster backdrop. Keep the LUMY jar exactly identical to the uploaded reference — same matte terracotta ceramic body, slim matching lid and off-white 'LUMY / RADIANCE CREAM' label — at true small 50ml real-world scale (about 6-7cm tall), physically photographed during the shoot, never composited, never oversized. Shot on a 100mm macro lens at f/8, crisp on the label and the marble veins, soft background. A single warm directional light from the right casting a long soft shadow, gentle specular sheen on the ceramic. Terracotta, clay and cream palette, fine grain. Mood: refined, tactile, premium. Aspect ratio 4:5.
A luxury beauty application close-up for LUMY in a warm terracotta studio. A model with glowing bare-shoulder skin and soft bronze makeup gently sweeps a dab of pale cream along her cheekbone with the fingertips of one hand, while HOLDING the small open LUMY jar up near her collarbone in her OTHER hand — no table, no surface, the jar held in-hand. Keep the LUMY jar exactly identical to the uploaded reference — same matte terracotta ceramic body, slim matching lid and off-white 'LUMY / RADIANCE CREAM' label — at true small 50ml real-world scale (about 6-7cm tall), physically photographed during the shoot, never composited, never oversized. A soft visible cream swatch on the cheek. Shot on an 85mm lens at f/2.5, sharp on the fingertips, the cream and the label. Soft frontal beauty light, luminous dewy skin. Tone-on-tone terracotta grade, fine grain. Mood: intimate, radiant, premium skincare. Aspect ratio 4:5.
A cinematic editorial photograph for LUMY. A model in a liquid terracotta satin slip dress reclines languidly across a plush rust terracotta velvet chaise longue in a warm panelled terracotta room, one arm draped, cradling the small LUMY jar against the cushion, head resting back, serene expression. Keep the LUMY jar exactly identical to the uploaded reference — same matte terracotta ceramic body, slim matching lid and off-white 'LUMY / RADIANCE CREAM' label — at true small 50ml real-world scale (about 6-7cm tall), physically photographed during the shoot, never composited, never oversized. Shot on a 50mm lens at f/2.8, soft shallow depth, warm window light spilling from the left. Rich terracotta, rust and warm cream grade, subtle film grain. Mood: opulent, languid, old-money luxury. Aspect ratio 4:5.
A hero product macro for LUMY. The small open LUMY jar sits on a slab of rippled wet terracotta clay, a glossy swirl of pale cream peaking at the rim, the lid leaning beside it, a thin sheen of water catching warm light around the base. Keep the LUMY jar exactly identical to the uploaded reference — same matte terracotta ceramic body, slim matching lid and off-white 'LUMY / RADIANCE CREAM' label — at true small 50ml real-world scale (about 6-7cm tall), physically photographed during the shoot, never composited, never oversized. Shot on a 100mm macro lens at f/5.6, ultra-sharp on the cream texture and the label, dramatic warm side light raking across the clay ridges, deep terracotta shadows. Terracotta and cream palette, fine grain. Mood: sculptural, sensorial, luxurious. Aspect ratio 4:5.
A warm summer editorial for LUMY at a minimalist luxury pool with glossy terracotta tiles and glowing amber water. A model with slicked-back wet dark hair and radiant sun-warmed skin rests at the tiled edge, holding the small LUMY jar naturally in one hand on the coping, soft confident gaze, bare shoulders above the water. Keep the LUMY jar exactly identical to the uploaded reference — same matte terracotta ceramic body, slim matching lid and off-white 'LUMY / RADIANCE CREAM' label — at true small 50ml real-world scale (about 6-7cm tall), physically photographed during the shoot, never composited, never oversized. Shot on a 35mm lens at f/2.8, sharp on the jar, shimmering water bokeh behind, warm low sun. Terracotta, amber and cream grade, fine grain. Mood: sun-drenched, sensual, high-end holiday. Aspect ratio 4:5.
A top-down luxury flat-lay for LUMY on warm terracotta washed linen. The small LUMY jar with the lid ajar sits amid a fluid terracotta silk drape, a slim brushed-gold tray, dried terracotta-toned botanicals, a small clay dish and a single ribbon, arranged with editorial negative space. Keep the LUMY jar exactly identical to the uploaded reference — same matte terracotta ceramic body, slim matching lid and off-white 'LUMY / RADIANCE CREAM' label — at true small 50ml real-world scale (about 6-7cm tall), physically photographed during the shoot, never composited, never oversized. Shot straight down on a 50mm lens at f/5.6, crisp on the label, soft even warm daylight, gentle natural shadows. Terracotta, gold and cream palette, fine grain. Mood: curated, editorial, premium. Aspect ratio 4:5.
SCENE CONTEXT
A 10-second vertical kinetic product spot for LUMY, a luxury terracotta radiance cream. No people, no location. A single terracotta and cream colour world, the jar levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the terracotta and cream palette.
ACTIVE REFERENCES
@image1 - the LUMY jar. A round matte terracotta ceramic cream jar with a slim flat matching terracotta lid and a rectangular off-white paper label reading LUMY in a refined serif with RADIANCE CREAM letter-spaced below. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no horizon line, no floor until the final beat. Each shot uses one backdrop from the terracotta and cream palette: smooth terracotta gradient, warm cream bokeh, crossing clay light bars, drifting soft haze, or a deep clay field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the matte terracotta ceramic surface, its fine clay grain filling frame, a warm terracotta glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the matte clay grain.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the jar on a warm terracotta gradient at 20 km/h.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, a swirl of pale cream bursting outward past the lens.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a ribbon of cream coils around the levitating jar on cream bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the jar between crossing clay light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the flat lid lifting and hovering above the jar.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting soft haze, the jar flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the off-white label, LUMY and RADIANCE CREAM razor sharp.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across the jar, the LUMY wordmark filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The cream of the label matches into a cream light bar, camera arcing at 30 km/h across a deep clay void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The jar settles into its final position on a warm cream mirror reflective floor, camera pushing in steadily.
ACTION
Clay grain fills frame. The jar levitates and rotates. Cream bursts outward. A ribbon of cream coils around it. The lid lifts and hovers. The label fills frame. The jar lands on a cream mirror floor.
PHYSICS
The jar is roughly 200 grams of ceramic. The cream holds a soft peak and folds with real body. The lid has a small hard contact when it seats. Matte ceramic scatters light without specular.
LIGHTING
Hard specular key from camera-left at 4600K raking across the jar, a tight rim light on the right edge, warm clay practicals in the background. White balance fixed at 4600K. Atmospheric haze at 18%.
COLOR GRADE
60:30:10 - warm terracotta dominant, cream secondary, clay accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, a ceramic lid seating, a soft cream fold, a low clay tone, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The jar design stays identical to @image1 in every shot: matte terracotta ceramic body, slim flat matching lid, and the off-white label with LUMY and RADIANCE CREAM legible. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.
SCENE CONTEXT
A 10-second vertical commercial spot for LUMY, a luxury terracotta skincare cream. Late golden-hour light in a warm plaster interior opening onto a Mediterranean terrace. Fast editorial cutting, roughly one second per shot, the camera moving in every single shot.
ACTIVE REFERENCES
@image1 - the LUMY jar. A round matte terracotta ceramic cream jar with a slim flat matching terracotta lid and a rectangular off-white paper label on the front reading "LUMY" in a refined serif with "RADIANCE CREAM" letter-spaced below. 100% matches the reference.
LOCATION MAP
Warm terracotta plaster walls, a travertine ledge, a linen curtain drifting in the doorway, terracotta floor tiles, one dried branch in a clay vase. The set contains only the walls, the ledge, the curtain, the tiles and the branch.
FIRST FRAME / BLOCKING
Frame opens close on the travertine ledge as low sun rakes across it and a linen curtain drifts through frame.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, clean spherical rendering.
CAMERA
0.0-1.6s - 63 degree FOV. Fast slide along the travertine ledge at 4 km/h, low sun raking across it, curtain drifting past the lens.
1.6s HARD CUT
1.6-2.4s - 29 degree FOV. Fast push-in as a hand lifts the LUMY jar off the ledge.
2.4s WHIP CUT
2.4-3.2s - 12 degree FOV. Orbiting macro across the matte terracotta ceramic surface.
3.2s HARD CUT
3.2-4.0s - 12 degree FOV. Locked macro, the flat lid twists off and lifts away revealing the cream.
4.0s SMASH CUT
4.0-4.8s - 12 degree FOV. High-speed macro, a fingertip draws a soft swirl through the cream surface.
4.8s WHIP CUT
4.8-5.4s - 107 degree FOV. Whip pan through a warm terracotta sun flare.
5.4s MATCH CUT
5.4-6.2s - 63 degree FOV. The terracotta of the jar matches into the terracotta floor tiles, camera arcing across them at 6 km/h.
6.2s HARD CUT
6.2-7.0s - 29 degree FOV. Handheld arc as she smooths the cream along her cheekbone, skin glowing in the low sun.
7.0s HARD CUT
7.0-7.8s - 18 degree FOV. Fast tilt up the jar face, the off-white label and the LUMY wordmark filling frame.
7.8s HARD CUT
7.8-8.6s - 29 degree FOV. Push-in as she sets the jar back on the travertine and the lid settles onto it.
8.6s HARD CUT
8.6-10.0s - 18 degree FOV. Steady push-in on the jar standing on the ledge, warm plaster and drifting curtain behind, sun flare crossing frame.
ACTION
Low sun rakes the travertine ledge and a linen curtain drifts through frame. A hand lifts the jar. The flat lid twists off and lifts away. A fingertip draws a swirl through the cream. The terracotta of the jar aligns with the floor tiles. She smooths the cream along her cheekbone. The label fills frame. She sets the jar back and the lid settles onto it.
PERFORMANCE
She moves slowly and deliberately, eyes following her own hand, a small settling pause after each gesture, natural relaxed breathing.
PHYSICS
The jar is a small 50 ml cosmetic jar, roughly 7 centimeters wide and 200 grams. It has real weight in the hand and lands on travertine with a small contact shadow and a soft ceramic click. The cream holds the swirl the fingertip draws. The linen curtain moves with real air resistance.
LIGHTING
Low golden late-afternoon sun from camera-right raking across the plaster and the ledge, warm bounce filling the shadow side, the drifting curtain breaking the light. White balance fixed at 5600K. Atmospheric haze at 15%.
COLOR GRADE
60:30:10 - warm cream plaster dominant, clay secondary, terracotta accent.
AUDIO
Diegetic only: a ceramic lid twisting and settling, linen shifting in a light breeze, a fingertip through cream, distant cicadas, quiet room tone.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, warm editorial pacing with high-energy cutting. Natural skin texture with visible pores and fine detail.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The jar stays identical to @image1 in every shot: round matte terracotta ceramic body, slim flat matching lid, rectangular off-white label with "LUMY" and "RADIANCE CREAM" spelled exactly and legible. The woman keeps the same face, hair and clothing across every cut. The set contains only the walls, the ledge, the curtain, the tiles and the branch. Every shot contains visible camera movement.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, the phone held out at arm's length in her own hand — one arm is reaching off toward the lens, so only ONE hand is free for the product.
A woman in her mid twenties, light brown hair scraped back with loose strands falling across her cheek, plain black rectangular glasses, a black V-neck top over a white lace-trimmed camisole, no makeup at all. She is mid-sentence, caught talking — mouth open on a word, eyebrows slightly raised, eyes locked on the lens. Not smiling, not posing.
SETTING — her own bathroom in the morning: beige wall tiles, a used towel hanging over the rail behind her, a pump bottle and an amber dropper bottle left standing on the shelf, the white edge of the doorframe cutting into the left of the frame. It looks real and lived-in, not styled for a shoot, with ordinary everyday things around her.
FRAMING — a real front-camera selfie: the head fills most of the frame with the wide-angle distortion of a selfie lens. The crop is imperfect, the top of the head lightly cut by the frame edge, her forearm intruding at the bottom corner. Slightly off-centre.
IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, the bathroom window behind her blown out to white. No cinematic depth of field, no colour grading, no studio light.
SKIN — real and unretouched: shine on the forehead, the nose and the cheekbones, visible pores, freckles and uneven tone, stray flyaway hairs stuck across her face. No beauty filter, no smoothing.
THE PRODUCT — she holds the closed jar up at chest height in her one free hand, thumb resting on the lid, turning it so the label faces the lens. It keeps exactly the shape, the colours, the materials and every letter of the text of the reference image, at true real-world scale.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. The phone stays held out at arm's length in her own hand the whole time, so only ONE hand is free for the jar. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.
She speaks ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "I have a whole shelf of creams that did nothing."
Line 2, at the very end: "This is the one I put on at night and my face stops feeling tight."
Between the two lines she says NOTHING at all — silent, only acting.
Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: she turns the jar slowly in her free hand until the LUMY label catches the window light, thumb sliding along the ribbed edge of the lid. Eye contact kept, lips pressed together, no words.
Beat 3 — SILENT: she lifts the jar up beside her bare cheek, holds it there against her skin for a second and gives a small nod.
Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.
Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the window stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin, shine and freckles still on it.
The product stays exactly as in the frame in every beat: the round terracotta jar, its matching screw lid, the smooth clay finish and the small cream label reading LUMY over RADIANCE CREAM, sharp and unchanged, never distorted, never resized and never losing its text.
Close-mic phone audio with the voice up front, the hard reverb of a tiled bathroom and a tap dripping somewhere, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a pair of over-ear headphones in three-quarter view, centred, on a seamless deep indigo backdrop with a soft graduated falloff. The headphones have matte charcoal aluminium earcups with a fine brushed grain, soft memory-foam earpads in dark grey protein leather, a slim brushed-steel headband arc, and a small polished NOVA wordmark etched into the outer face of the left cup. Studio lighting: one large softbox from the upper left raking across the brushed aluminium, a tight cool rim light along the headband arc, a soft contact shadow beneath. Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate reflections. No other text, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand NOVA, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark NOVA very large, set in a precise industrial sans for the wordmark and a condensed sans for captions
· under it, the descriptor OVER-EAR STUDIO in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: INDIGO #1E2A5A, CHARCOAL #2E3134, STEEL #9AA1A8, BONE #E8E6E1, ACCENT #4C7BF0
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — engineered, nocturnal, audiophile. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a dim recording studio: the headphones hanging on a mic stand, faders glowing behind and out of focus, one cool key light. Moody, tech, cinematic.
Capture using a Hasselblad H6D-400c multi-shot with an HC 120mm Macro lens, ISO 64, f/11, focus stacking, cross-polarised HDR studio lighting, 16-bit colour workflow, industrial-design retouching, ultra-high-resolution 4K product photography with the anodised aluminium micro-grain and protein-leather texture razor-sharp.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro across the brushed aluminium earcup, a hard highlight travelling the grain, the etched wordmark sharp. 100mm macro, raking light.
Capture using a Hasselblad H6D-400c multi-shot with an HC 120mm Macro lens, ISO 64, f/11, focus stacking, cross-polarised HDR studio lighting, 16-bit colour workflow, industrial-design retouching, ultra-high-resolution 4K product photography with the anodised aluminium micro-grain and protein-leather texture razor-sharp.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a passenger wearing the headphones by a train window, eyes closed, landscape streaking past out of focus. Natural window light, calm, 85mm.
Capture using a Hasselblad H6D-400c multi-shot with an HC 120mm Macro lens, ISO 64, f/11, focus stacking, cross-polarised HDR studio lighting, 16-bit colour workflow, industrial-design retouching, ultra-high-resolution 4K product photography with the anodised aluminium micro-grain and protein-leather texture razor-sharp.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the headphones resting on a walnut desk beside a closed laptop and a cup, morning light from the left. Clean, lived-in, editorial.
Capture using a Hasselblad H6D-400c multi-shot with an HC 120mm Macro lens, ISO 64, f/11, focus stacking, cross-polarised HDR studio lighting, 16-bit colour workflow, industrial-design retouching, ultra-high-resolution 4K product photography with the anodised aluminium micro-grain and protein-leather texture razor-sharp.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the headphones suspended against a flat deep-indigo wall by invisible wire, one hard shadow behind. Minimal, graphic, saturated.
Capture using a Hasselblad H6D-400c multi-shot with an HC 120mm Macro lens, ISO 64, f/11, focus stacking, cross-polarised HDR studio lighting, 16-bit colour workflow, industrial-design retouching, ultra-high-resolution 4K product photography with the anodised aluminium micro-grain and protein-leather texture razor-sharp.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro of the memory-foam earpad compressing under a thumb, the protein leather creasing. Macro, soft light, tactile.
Capture using a Hasselblad H6D-400c multi-shot with an HC 120mm Macro lens, ISO 64, f/11, focus stacking, cross-polarised HDR studio lighting, 16-bit colour workflow, industrial-design retouching, ultra-high-resolution 4K product photography with the anodised aluminium micro-grain and protein-leather texture razor-sharp.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the headphones half out of an open canvas weekend bag on an airport bench, boarding pass and passport beside. Documentary, flat light.
Capture using a Hasselblad H6D-400c multi-shot with an HC 120mm Macro lens, ISO 64, f/11, focus stacking, cross-polarised HDR studio lighting, 16-bit colour workflow, industrial-design retouching, ultra-high-resolution 4K product photography with the anodised aluminium micro-grain and protein-leather texture razor-sharp.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a strict overhead flat lay on deep indigo: the headphones dead centre flat, surrounded by a coiled cable, a phone, a notebook and a pen. Hard shadow at 45 degrees, symmetry.
Capture using a Hasselblad H6D-400c multi-shot with an HC 120mm Macro lens, ISO 64, f/11, focus stacking, cross-polarised HDR studio lighting, 16-bit colour workflow, industrial-design retouching, ultra-high-resolution 4K product photography with the anodised aluminium micro-grain and protein-leather texture razor-sharp.
SCENE CONTEXT
A 10-second vertical kinetic product spot for NOVA, over-ear studio headphones. No people, no location. A single indigo and steel colour world, the headphones levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the indigo and steel palette.
ACTIVE REFERENCES
@image1 - the NOVA headphones. Over-ear headphones with matte charcoal aluminium earcups in a fine brushed grain, soft memory-foam earpads in dark grey protein leather, a slim brushed-steel headband arc, and a small polished NOVA wordmark etched into the outer face of the left cup. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no floor line and no horizon until the final beat, when a mirror black reflective mirror floor enters frame. Each shot uses one backdrop from the indigo and steel palette: smooth indigo gradient, cool steel bokeh, crossing electric blue light bars, drifting cold haze, or a near-black field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the brushed aluminium grain of an earcup, a deep indigo glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the brushed aluminium micro-grain.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the headphones levitating and rotating on a deep indigo gradient.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, a shockwave of fine dust blowing outward from the earcup past the lens.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as the steel headband arc rotates open around the levitating headphones on steel bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc, the headphones levitating between crossing electric blue light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the etched NOVA wordmark, a mirror highlight crossing its letters.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting cold haze, the headphones flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, a thumb pressing into the memory-foam earpad and the leather springing slowly back.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt up the headphones, the steel headband arc filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The electric blue of the light bar matches into a electric blue light bar, camera arcing at 30 km/h across a near-black void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The headphones descends and lands on a mirror black reflective mirror floor, settling with its reflection, camera pushing in steadily.
ACTION
Aluminium grain fills frame. The headphones levitate and rotate. A dust shockwave blows outward. The headband arc rotates open. A highlight crosses the etched wordmark. The earpad compresses and springs back. The headphones land on a mirror floor and settle.
PHYSICS
The headphones are roughly 300 grams. The memory foam compresses under pressure and recovers slowly. The steel arc has real spring tension. Brushed aluminium reflects with a directional anisotropic highlight.
LIGHTING
Hard specular key from camera-left at 5400K raking across the headphones, a tight rim light on the right edge, electric blue practicals in the background. White balance fixed at 5400K. Atmospheric haze at 20%.
COLOR GRADE
60:30:10 - deep indigo dominant, charcoal secondary, steel accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, a low sub sweep, a soft leather compression, a metallic ring, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The headphone design stays identical to @image1 in every shot: matte charcoal brushed aluminium earcups, dark grey protein-leather earpads, slim brushed-steel headband arc, and the polished etched NOVA wordmark on the left cup, legible. The set contains only seamless colour fields and, in the final beat, the mirror floor. Every shot contains visible camera movement.
SCENE CONTEXT
A 10-second vertical commercial spot for NOVA, over-ear studio headphones. Night in a small home studio as someone works on a track. Composed camera on a dolly and a crane, never handheld. Four beats in a structured arc, roughly two and a half seconds each.
ACTIVE REFERENCES
@image1 - the NOVA headphones. Over-ear headphones with matte charcoal brushed aluminium earcups, dark grey protein-leather memory-foam earpads, a slim brushed-steel headband arc, and a polished NOVA wordmark etched into the left cup. 100% matches the reference.
LOCATION MAP
A small home studio: a desk with a monitor and a controller, foam panels on one wall, a window with city lights, one desk lamp. The set contains only what is listed here.
FIRST FRAME / BLOCKING
Frame opens on the city lights through the window, the room dark, the monitor glowing.
FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, clean spherical rendering.
CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. Slow dolly from the window across the dark room toward the desk at 2 km/h, the monitor glow growing.
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. Slow push-in as a man in his twenties lifts the headphones off the desk and settles them onto his ears with both hands.
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. Slow lateral dolly as he works the controller with his eyes closed, the earcup catching the monitor light in the foreground.
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. Slow crane rise pulling back, the headphones back on the desk beside the controller, the etched wordmark catching the lamp, the city still behind.
ACTION
City lights through a window, a monitor glowing. A man lifts the headphones and settles them on. He works with his eyes closed. The headphones return to the desk.
PERFORMANCE
He moves absorbed and unselfconscious, small adjustments, eyes closed for long stretches. Nobody performs for the lens.
PHYSICS
The headphones are roughly 300 grams. The memory foam compresses onto the ears and recovers. The steel arc has real spring. Brushed aluminium catches a directional highlight.
LIGHTING
Monitor glow at 6500K from camera-front, one warm desk lamp at 3000K from the right, city lights bokeh behind. Atmospheric haze at 15%.
COLOR GRADE
60:30:10 - deep indigo dominant, charcoal secondary, monitor-blue accent.
AUDIO
Diegetic only: a faint muffled beat from the cups, a controller fader, a chair creak, distant traffic. No dialogue, no subtitles.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, unhurried editorial pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The headphone design stays identical to @image1 in every shot: matte charcoal brushed aluminium earcups, dark grey earpads, slim steel headband arc, and the etched NOVA wordmark legible. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the headphones is never shown isolated on a studio backdrop and never appears without a person in the scene.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, the phone propped on a tripod so BOTH of their hands stay free — there is never a phone in their hands.
A young man in his twenties, fade haircut, wearing a plain black tee. They are mid-sentence, caught talking — mouth open on a word, eyebrows slightly raised, eyes locked on the lens. Not smiling, not posing.
SETTING — his desk setup at night, a monitor glow behind him, cables and a keyboard in frame. It looks real and lived-in, not styled for a shoot, with ordinary everyday things around them.
FRAMING — a real front-camera selfie: the head fills most of the frame with the wide-angle distortion of a selfie lens. The crop is imperfect, the top of the head lightly cut by the frame edge, something intruding at the bottom corner. Slightly off-centre.
IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, a window or lamp blown out to white. No cinematic depth of field, no colour grading, no studio light.
SKIN — real and unretouched: shine on the forehead and nose, visible pores, uneven tone, stray flyaway hairs. No beauty filter, no smoothing.
THE PRODUCT — they are wearing the headphones around their neck, then lift them onto their ears with both hands. It keeps exactly the shape, the colours, the materials and every letter of the text of the reference image, at true real-world scale.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. The phone stays propped on a tripod the whole time, so BOTH of their hands stay free — there is never a phone in their hands. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.
They speak ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "I've tried every pair under three hundred."
Line 2, at the very end: "These are the ones I actually keep on all day."
Between the two lines they say NOTHING at all — silent, only acting.
Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: they lift the headphones off their neck with both hands and turn one earcup toward the lens so the etched NOVA wordmark catches the light. Eye contact kept, lips pressed together, no words.
Beat 3 — SILENT: they settle the headphones onto their ears with both hands and give a small nod.
Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.
Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the window stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin.
The product stays exactly as in the frame in every beat: the brushed charcoal aluminium earcups, the dark grey earpads, the steel headband and the etched NOVA wordmark, sharp and unchanged, never distorted, never resized and never losing its text.
Close-mic phone audio with the voice up front, faint room tone, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Product photography of three slim 250ml aluium energy drink cans standing side by side,
brand name "NRGY" in bold extended sans-serif typography, matte ink black can body with a
single wide diagonal colour band per flavour: can 1 electric lime (#C6FF3D) labelled
"CITRUS BLAST", can 2 hyper magenta (#FF2E7E) labelled "BERRY SURGE", can 3 glacier blue
(#1E6BFF) labelled "ICE MINT". Small "ZERO SUGAR" lockup under the logo. Studio lighting,
soft gradient shadow, seamless off-white background, crisp reflections on the aluminium rim,
straight-on eye-level angle, accurate can proportions, photorealistic, 4:3
Create a premium, realistic vertical brand identity and product showcase sheet for NRGY,
closely following the composition, visual hierarchy, spacing, rounded shapes, and editorial
presentation of the uploaded reference image.
Use the reference image only as inspiration for the overall layout and presentation. Replace
every logo, product, colour, flavour, photograph, tagline, and brand element with the NRGY
assets and information provided below. Do not retain any visual or written elements from the
reference brand.
Uploaded Asset Order
Image 1: Layout and composition reference
Image 2: NRGY main logo (wordmark)
Images 3-5: Can renders — Citrus Blast, Berry Surge, Ice Mint
Images 6-9: Lifestyle photographs (skatepark at dusk, gym chalk-and-steel close-up,
late-night studio session, city rooftop)
Brand Information
Brand name: NRGY
Industry/product: zero-sugar energy drink, slim 250ml cans
Main tagline: FUEL THE MOVE
Supporting line: Clean energy. Zero sugar. Sharp taste.
Primary colours: Ink Black #0B0B0F, Off-White #F4F2ED, Electric Lime #C6FF3D
Secondary colours: Hyper Magenta #FF2E7E, Glacier Blue #1E6BFF
Product variants: Citrus Blast, Berry Surge, Ice Mint
Brand font: Archivo Expanded for the wordmark and headings, Inter for body copy
Brand personality: bold, minimal, premium
Core brand values: Clean Energy, Zero Sugar, Bold Design, Made in France
Design the sheet with a large hero logo section at the top on ink black, a secondary strip
showing the wordmark on lime, magenta, blue and off-white swatches, a colour palette section
with hex codes labelled, a typography section showing the type scale and a short specimen
paragraph, a product lineup section with the three cans in a row on off-white, a bottom grid
of four lifestyle photographs with rounded corners, and a final row of four minimal
line-icon brand values with labels.
Keep the design clean, minimal, premium, and realistic. Soft off-white #F4F2ED background,
generous balanced spacing, rounded corners, crisp typography, realistic lighting, accurate
can proportions. Make it look like a professional brand presentation board.
Aspect ratio: 3:4
Style: realistic, polished, minimal, editorial, high-end branding presentation
Important: preserve the uploaded brand assets faithfully, keep all text accurate and
readable, and ensure the final design feels cohesive and visually premium.
A premium product packaging photograph for NRGY, showing a close-up of a 12-can fridge pack in a matte black printed cardboard box with an open dispensing flap at one end. Shot from a slightly top-down three-quarter angle so the tops of several cans are clearly visible through the opening, with the branded cans partially revealed below the carton edge. Slim 250ml matte ink-black NRGY cans in three variants — Citrus Blast with electric lime diagonal bands, Berry Surge with hyper magenta, Ice Mint with glacier blue — realistic condensation droplets on the cans and lids. Packaging details: oversized NRGY wordmark in off-white across the box face, a diagonal lime band wrapping the corner, "12 x 250ml" and "ZERO SUGAR" set small, a recyclable icon and a barcode block on the side panel. Clean off-white #F4F2ED backdrop, sharp studio lighting, soft natural shadows, minimal commercial composition. Photorealistic, accurate carton proportions. Mood: bold, premium, modern retail campaign. Aspect ratio 4:5. All text spelled exactly as written, no additional lettering anywhere in the image.
A lifestyle product photograph for NRGY, shot at a concrete skatepark at the edge of a city
under low warm golden-hour sunlight raking across the bowl. In the foreground, a hand is
holding a slim 250ml matte ink-black NRGY Citrus Blast can close to the camera, electric lime
diagonal band clearly visible, making it the main focus. The can should appear sharp,
realistic, cold, and detailed with visible condensation droplets beading on the matte
aluminium and catching the light. In the softly blurred background, show three friends in
their early twenties sitting on the coping, laughing mid-conversation, boards resting against
their legs, with a graffitied concrete quarter-pipe and a low city skyline visible behind
them. Add a second NRGY Ice Mint can, glacier blue band, placed on the concrete ledge in the
background for depth. Shot on 50mm at f/1.8, shallow depth of field, candid off-centre
framing, natural human interaction, subtle lens flare, fine film grain, warm authentic
lifestyle-ad colour grade. Overall mood is youthful, energetic, effortless and premium.
Aspect ratio 4:5.
A vibrant outdoor lifestyle photograph for NRGY, showing three friends in their early twenties laughing together at a sunny poolside garden party while holding different NRGY cans. One slim 250ml matte ink-black NRGY Citrus Blast can with an electric lime diagonal band sits close to the camera as the main foreground focus, sharp and covered in condensation droplets, with a second NRGY Ice Mint can, glacier blue band, clearly visible beside it. Style the people in relaxed off-white and washed-black streetwear with a single lime accent piece and tinted sunglasses, natural candid expressions, mid-laugh. Wide-angle 28mm perspective, bright warm midday sunlight, realistic skin texture and pores, gentle motion in the hair, softly detailed background featuring a turquoise swimming pool, low loungers, a folded towel and green lawn. Fine film grain, warm authentic lifestyle-ad colour grade. Mood: joyful, youthful, energetic summer campaign. Aspect ratio 4:5.
A high-energy lifestyle campaign photograph for NRGY, captured inside a late-night convenience store at the checkout counter using an ultra-wide-angle 20mm lens and direct on-camera flash. Show a diverse group of five young friends crowding around the counter, laughing, reaching forward and holding slim 250ml matte ink-black NRGY cans toward the camera — Citrus Blast with electric lime diagonal bands, Berry Surge with hyper magenta, Ice Mint with glacier blue. Place two sharp, condensation-covered cans prominently in the foreground, close to the lens and slightly distorted by the wide angle, while the people and store environment stay slightly chaotic and candid. Background elements: snack racks, a crumpled paper bag on the counter, a chrome-edged checkout counter, harsh fluorescent ceiling lights, a glass fridge door glowing behind. Exaggerated wide-angle perspective, close framing, hard flash falloff with deep shadows in the corners, natural expressions, realistic hands, washed-black and off-white streetwear with a single lime accent piece, energetic documentary-style composition, slight motion blur at the edges, fine grain. Mood: youthful, spontaneous, playful, late-night convenience-store campaign. Aspect ratio 4:5. All text spelled exactly as written, no additional lettering anywhere in the image.
A bold outdoor billboard advertisement for NRGY, mounted on top of a city rooftop and photographed from street level against a clear blue daytime sky. The billboard features one oversized slim NRGY Berry Surge can tilted dynamically at the centre, hyper magenta diagonal band, realistic condensation droplets and sharp packaging details. Surround it with large playful headline typography reading "NRGY HITS!", bold geometric shapes, halftone dot patterns, and illustrated flavour elements: berry bursts, bubbles, comic speed lines and a lightning symbol. High-contrast hyper magenta #FF2E7E and electric lime #C6FF3D background with energetic comic-inspired graphics. Visible billboard frame and mounting structure, real-world scale, natural sunlight. Photorealistic urban photography. Mood: youthful, loud, playful, high-energy outdoor campaign. Aspect ratio 4:5.
A bright outdoor lifestyle product photograph for NRGY, showing a person carrying a transparent ribbed acrylic ice bucket with a white NRGY wordmark printed on the side, filled with crushed ice and six slim 250ml matte ink-black NRGY cans in three variants — Citrus Blast with an electric lime diagonal band, Berry Surge with a hyper magenta band, Ice Mint with a glacier blue band. The branded bucket and cans are the main focus, each can clearly visible and accurately proportioned, covered in realistic condensation droplets, ice glistening between them. Show only the torso and forearms of the person, wearing an oversized off-white cotton tee, a thin silver bracelet and a woven festival wristband. Strong warm midday sunlight, crisp defined shadows, shot on 50mm at f/2, shallow depth of field, softly blurred sunlit poolside garden with turquoise water and palm shadows behind. Fine film grain, warm authentic lifestyle-ad colour grade. Mood: refreshing, social, summery, premium lifestyle campaign. Aspect ratio 4:5.
A refreshing outdoor lifestyle product photograph for NRGY, showing two hands clinking slim 250ml matte ink-black NRGY cans at the centre of the frame — one Citrus Blast with an electric lime diagonal band, one Berry Surge with a hyper magenta band. Both cans stay sharp, accurately branded, covered in realistic condensation droplets, with a dynamic liquid splash bursting from the top of each can at the moment of impact, individual droplets frozen in mid-air. Show only the hands and partial sleeves — one in a cropped off-white sweatshirt cuff, the other a rolled black denim sleeve with a thin silver ring and a small fine-line wrist tattoo. Warm golden late-afternoon sunlight backlighting the splash, fast-action photography frozen at 1/2000s, shot on 85mm at f/2, shallow depth of field, softly blurred rooftop terrace with city rooftops and string-light bokeh behind. Fine film grain, warm authentic lifestyle-ad colour grade. Mood: refreshing, social, energetic, premium summer campaign. Aspect ratio 4:5.
A lifestyle product photograph for NRGY, shot on a rooftop terrace overlooking the city at dusk, under blue-hour ambient light with warm string bulbs overhead. In the foreground, a hand holds a slim 250ml matte ink-black NRGY Citrus Blast can close to the camera, electric lime diagonal band clearly visible, making it the main focus. The can is sharp, realistic, cold, detailed, with visible condensation droplets beading on the matte aluminium. In the softly blurred background, four friends are mid-toast with cans raised, city rooftops and distant tower lights behind them, string-light bokeh across the frame. A second NRGY Ice Mint can, glacier blue band, sits on the parapet ledge in the background for depth. Shot on 50mm at f/1.8, shallow depth of field, candid off-centre framing, natural human interaction, fine film grain, warm authentic lifestyle-ad colour grade. Mood: social, aspirational, premium. Aspect ratio 4:5.
SCENE CONTEXT
A 10-second vertical kinetic product spot for NRGY, a zero-sugar energy drink with three flavours. No people, no location. Each flavour gets its own colour world, the can levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the flavour palette.
ACTIVE REFERENCES
@image1 - the NRGY can lineup. Slim 250ml matte ink-black aluminium cans, one wide diagonal colour band each: electric lime "CITRUS BLAST", hyper magenta "BERRY SURGE", glacier blue "ICE MINT". Off-white "NRGY" wordmark in bold extended sans, small "ZERO SUGAR" lockup beneath. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no floor line and no horizon until the final beat, when a black reflective mirror floor enters frame. Each shot uses one backdrop from the active flavour palette: smooth gradient, soft bokeh, crossing neon bars, or drifting vapour.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on frost creeping across matte black aluminium, an electric lime glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across frost on aluminium.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the Citrus Blast can levitating and rotating on an electric lime gradient.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, lime wedges bursting outward past the lens.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a ribbon of pale citrus liquid coils around the levitating can on lime bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc, the can levitating between crossing electric lime neon bars.
4.0s WHIP CUT
4.0-4.8s - 18 degree FOV. Whip into the magenta world, the Berry Surge can levitating and rotating on a hyper magenta gradient.
4.8s SMASH CUT
4.8-5.6s - 12 degree FOV. High-speed macro, berries bursting and magenta droplets suspended in air.
5.6s WHIP CUT
5.6-6.4s - 18 degree FOV. Whip into the glacier blue world, the Ice Mint can levitating and rotating in drifting frost vapour.
6.4s SMASH CUT
6.4-7.2s - 12 degree FOV. High-speed macro, ice cubes exploding outward past the lens.
7.2s HARD CUT
7.2-8.2s - 47 degree FOV. Fast pull-back as the three cans converge in mid-air, lime magenta and blue light mixing.
8.2s HARD CUT
8.2-10.0s - 29 degree FOV. The three cans descend onto a black reflective mirror floor with a spreading ripple, then a slow push-in as lime wedges, berries and ice cubes rain down around them.
ACTION
Frost creeps across the can. The Citrus Blast can levitates and rotates while lime wedges burst outward and a citrus ribbon coils around it. The magenta world takes over: berries burst and droplets hang in the air. The glacier blue world takes over: ice cubes explode outward through frost vapour. The three cans converge in mid-air, then settle together onto the mirror floor as ingredients rain down around them.
PHYSICS
Each can is 250 ml, roughly 300 grams full. In the levitating shots the cans hold a slow steady rotation. When they settle on the mirror floor they land with real weight, a contact shadow and a short ripple. Bursting fruit and ice separate outward and then fall under gravity. Liquid ribbons hold surface tension and coil with real viscosity.
LIGHTING
Two hard rim lights raking the aluminium edges in every shot, one camera-left and one camera-right, plus a soft top fill lifting the label face. The rim colour follows the active flavour: electric lime, then hyper magenta, then glacier blue. White balance fixed at 4000K. On the final beat all three colours light the scene together.
COLOR GRADE
60:30:10 - the active flavour colour dominant, ink black secondary, off-white accent. The final beat carries all three flavour colours at equal weight.
AUDIO
Diegetic only: aluminium ringing on impact, ice cracking and scattering, liquid splashing and coiling, a low air-rush on each whip, one can cracking open.
STYLE
Photorealistic high-speed product cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy commercial pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The can design stays identical to @image1 in every shot: matte ink-black body, one diagonal colour band, off-white NRGY wordmark, small ZERO SUGAR lockup, all text sharp and legible. Each can keeps its exact colour assignment: lime is Citrus Blast, magenta is Berry Surge, glacier blue is Ice Mint. Every shot contains visible camera movement and the can stays in motion. The backdrop stays inside the active flavour palette.
SCENE CONTEXT
A 10-second vertical commercial spot for NRGY, a zero-sugar energy drink. Dawn on a concrete rooftop skatepark at the edge of a city. Fast editorial cutting, roughly one second per shot, the camera moving in every single shot.
ACTIVE REFERENCES
@image1 - the NRGY can lineup. Slim 250ml matte ink-black aluminium cans, one wide diagonal colour band each: electric lime "CITRUS BLAST", hyper magenta "BERRY SURGE", glacier blue "ICE MINT". Off-white "NRGY" wordmark in bold extended sans, small "ZERO SUGAR" lockup beneath. 100% matches the reference.
LOCATION MAP
Raw concrete bowl with a lime-painted steel rail across it, low city skyline at 400 meters. Dry poured concrete, hairline cracks. The set contains only the bowl, the rail, the ledge and the skyline.
FIRST FRAME / BLOCKING
Frame opens low on the concrete lip, sun cresting the skyline, three riders already moving.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, clean spherical rendering.
CAMERA
0.0-1.6s - 84 degree FOV. Low fast dolly forward across the concrete at 25 km/h, sun flaring into the lens.
1.6s HARD CUT
1.6-2.4s - 47 degree FOV. Handheld low angle tracking a board rolling past at 20 km/h.
2.4s WHIP CUT
2.4-3.2s - 29 degree FOV. Fast push-in as a hand snatches a Citrus Blast can from the ledge.
3.2s HARD CUT
3.2-4.0s - 12 degree FOV. Orbiting macro on condensation running down matte black aluminium.
4.0s SMASH CUT
4.0-4.8s - 12 degree FOV. Locked macro, the tab pulls and a mist puff bursts toward the lens.
4.8s WHIP CUT
4.8-5.4s - 107 degree FOV. Whip pan through an electric lime light flare.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. High-speed macro, a lime wedge drops through pale citrus liquid and a splash crown rises.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt up the can face, the NRGY wordmark and the lime diagonal band filling frame.
7.0s MATCH CUT
7.0-7.8s - 63 degree FOV. The lime diagonal of the label matches into the lime-painted steel rail, camera arcing along it at 30 km/h.
7.8s HARD CUT
7.8-8.6s - 47 degree FOV. Low tracking shot, a rider grinds that rail past the lens at 25 km/h.
8.6s HARD CUT
8.6-10.0s - 18 degree FOV. Steady push-in on the three cans standing on the ledge, skyline behind, sun flare crossing frame.
ACTION
The sun clears the skyline and floods the bowl. A board rolls through frame. A hand takes the Citrus Blast can and pulls the tab, releasing a mist puff. Condensation runs down the can. A lime wedge drops into pale citrus liquid and a splash crown rises. The lime diagonal band on the label aligns with the lime-painted rail. A rider grinds the rail. The three cans stand on the ledge, lime, magenta and blue bands facing camera.
PERFORMANCE
Riders move with relaxed weight transfer, eyes tracking the line ahead, breathing visible in the cold dawn air.
PHYSICS
Each can is 250 ml, roughly 300 grams full, with real weight in the hand and a small contact shadow. Condensation runs downward under gravity. The splash crown rises and collapses with real surface tension. Wheels contact concrete with correct rolling friction and the grind throws small sparks.
LIGHTING
Low golden sunrise from camera-right raking hard across the concrete, warm bounce filling the shadow side. Electric lime practical glow on the rail. White balance fixed at 5600K. Atmospheric haze at 20% across the background.
COLOR GRADE
60:30:10 - warm concrete grey dominant, ink black secondary, electric lime accent.
AUDIO
Diegetic only: wheels rolling and grinding on concrete and steel, one aluminium tab cracking open, a liquid splash, wind across the rooftop, low city hum.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy editorial pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The can design stays identical to @image1 in every shot: matte ink-black body, one diagonal colour band, off-white NRGY wordmark, small ZERO SUGAR lockup, all text sharp and legible. The riders keep the same faces, hair and clothing across every cut. The set contains only the bowl, the rail, the ledge and the skyline. Every shot contains visible camera movement.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, the phone held out at arm's length in her own hand — one arm is reaching off toward the lens, so only ONE hand is free for the product.
A woman in her twenties, warm brown skin, long dark curly hair loose and falling across her face, small gold hoops, wearing a plain black ribbed cropped tank and grey jogging bottoms, still sweating from training. She is mid-sentence, caught talking — mouth open on a word, eyebrows slightly raised, eyes locked on the lens. Not smiling, not posing.
SETTING — the flat concrete roof terrace of her own building in the middle of the afternoon: a low concrete parapet behind her, city apartment blocks and rooftop vents further back, flat blue sky. It looks real and lived-in, not styled for a shoot, with ordinary everyday things around her.
FRAMING — a real front-camera selfie: the head fills most of the frame with the wide-angle distortion of a selfie lens. The crop is imperfect, the top of the head lightly cut by the frame edge, her bare shoulder intruding at the bottom corner. Slightly off-centre.
IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, the sky and the pale buildings blown out to white. No cinematic depth of field, no colour grading, no studio light.
SKIN — real and unretouched: sweat and shine on the forehead, the nose and the collarbones, visible pores, uneven tone, stray flyaway curls stuck to her temple. No beauty filter, no smoothing.
THE PRODUCT — she holds the cold can up beside her cheek in her one free hand, the hard afternoon sun throwing the shadow of her fingers across her chest. It keeps exactly the shape, the colours, the materials and every letter of the text of the reference image, at true real-world scale.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. The phone stays held out at arm's length in her own hand the whole time, so only ONE hand is free for the can. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.
She speaks ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "Every energy drink I tried had me crashing by three."
Line 2, at the very end: "I drink this one before training and I still sleep at night."
Between the two lines she says NOTHING at all — silent, only acting.
Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: she rolls the can once in her free hand so the lime diagonal band and the wordmark turn to face the lens, condensation running down the aluminium. Eye contact kept, lips pressed together, no words.
Beat 3 — SILENT: she takes one short sip from the can, lowers it back beside her cheek and gives a small nod.
Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.
Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the sky stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin, sweat still on it.
The product stays exactly as in the frame in every beat: the matte black slim aluminium can, the electric lime diagonal band, the bold NRGY wordmark and the ZERO SUGAR and TROPIC BLAST lines, sharp and unchanged, never distorted, never resized and never losing its text.
Close-mic phone audio with the voice up front, wind across the mic and faint street noise below, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a 500ml olive oil bottle standing upright, centred, on a seamless warm olive-green backdrop with a soft graduated falloff. The bottle is tall dark-green glass, almost black, with squared shoulders and a matte black screw cap sealed with a small wax band. A tall narrow label in uncoated stone-white paper runs down the front, reading OLIVAR vertically in fine letter-spaced dark green capitals, with HUILE D'OLIVE VIERGE EXTRA in tiny caps beneath and a small line-engraved olive branch at the base. Studio lighting: one large softbox behind and to the left for a long green glow through the glass shoulder, a tight rim light on the right edge, a soft shadow to the lower right. Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate reflections. No other text, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand OLIVAR, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark OLIVAR very large, set in a fine letter-spaced serif for the wordmark and a small sans for captions
· under it, the descriptor VIERGE EXTRA in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: OLIVE #4E5B33, BOTTLE #16210F, STONE #E6E1D4, GOLD GREEN #9AA84B, BARK #6B5540
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — Mediterranean, agricultural, honest. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a stone table under an olive tree at golden hour, the bottle beside a bowl of olives and a torn loaf, the grove falling away behind. Warm, Mediterranean, wide.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting with a large backlit scrim to open the near-black glass, 16-bit colour workflow, gourmet retouching, ultra-high-resolution 4K product photography with the label razor-sharp against dark glass.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro of a thin green-gold thread of oil pouring from the bottle onto a white ceramic spoon, backlit so it glows. High-speed flash, dark.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting with a large backlit scrim to open the near-black glass, 16-bit colour workflow, gourmet retouching, ultra-high-resolution 4K product photography with the label razor-sharp against dark glass.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bottle on a worn stone kitchen counter beside a mortar, garlic and a linen cloth, hard shutter light striping the surface. Rustic, warm, editorial.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting with a large backlit scrim to open the near-black glass, 16-bit colour workflow, gourmet retouching, ultra-high-resolution 4K product photography with the label razor-sharp against dark glass.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — weathered hands cupping fresh olives with the bottle standing behind out of focus, dusty afternoon light. Documentary, earthy.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting with a large backlit scrim to open the near-black glass, 16-bit colour workflow, gourmet retouching, ultra-high-resolution 4K product photography with the label razor-sharp against dark glass.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bottle at the centre of a laid outdoor table with plates, bread and a carafe of wine, evening light. Lifestyle, warm, generous.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting with a large backlit scrim to open the near-black glass, 16-bit colour workflow, gourmet retouching, ultra-high-resolution 4K product photography with the label razor-sharp against dark glass.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro travelling along the stone-white label, the engraved olive branch and the letter-spaced capitals razor sharp against the dark glass. 100mm macro.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting with a large backlit scrim to open the near-black glass, 16-bit colour workflow, gourmet retouching, ultra-high-resolution 4K product photography with the label razor-sharp against dark glass.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bottle on a steel bench beside a stainless tank in a modern mill, cool clinical light. Industrial contrast, precise.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting with a large backlit scrim to open the near-black glass, 16-bit colour workflow, gourmet retouching, ultra-high-resolution 4K product photography with the label razor-sharp against dark glass.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a strict overhead flat lay on warm olive green: the bottle lying flat dead centre, surrounded by olive branches, whole and halved olives and a ceramic dish of oil. Hard shadow, symmetry.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting with a large backlit scrim to open the near-black glass, 16-bit colour workflow, gourmet retouching, ultra-high-resolution 4K product photography with the label razor-sharp against dark glass.
SCENE CONTEXT
A 10-second vertical kinetic product spot for OLIVAR, an extra virgin olive oil. No people, no location. A single olive and gold-green colour world, the bottle standing with the camera orbiting it in every shot, roughly one second per shot, the backdrop changing on every cut inside the olive and gold-green palette.
ACTIVE REFERENCES
@image1 - the OLIVAR bottle. A 500ml tall near-black green glass bottle with squared shoulders, a matte black screw cap with a wax band, and a tall narrow stone-white label reading OLIVAR vertically in fine dark green capitals with HUILE D'OLIVE VIERGE EXTRA beneath and a small engraved olive branch. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no horizon line, a soft graded floor the bottle stands on from the first shot. Each shot uses one backdrop from the olive and gold-green palette: smooth olive gradient, gold-green bokeh, crossing warm light bars, drifting fine mist, or a near-black field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the near-black glass shoulder with a green edge where light passes through, a gold green glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across light transmitting through the dark glass shoulder.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the bottle on a deep olive gradient at 20 km/h.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, olives bursting outward past the lens in a spray of green-gold.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a thick thread of oil coils around the bottle on gold-green bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the bottle between crossing warm gold light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the engraved olive branch on the label, the line work razor sharp.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting fine mist, the bottle flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the matte black cap and its wax band, a highlight crossing the seal.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across the bottle, the vertical OLIVAR label filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The gold green of the oil matches into a gold green light bar, camera arcing at 30 km/h across a near-black void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The bottle settles into its final position on a wet stone reflective floor, camera pushing in steadily.
ACTION
Light passes through dark glass. The camera orbits the bottle. Olives burst outward. A thread of oil coils around it. The engraved branch fills frame. The cap and wax band catch light. The bottle settles on wet stone.
PHYSICS
The bottle is roughly 800 grams full. Oil holds its coil with true viscosity and glows green-gold when backlit. Dark glass transmits only at the edges. The base lands with a hard contact.
LIGHTING
Hard specular key from camera-left at 4800K raking across the bottle, a tight rim light on the right edge, gold-green practicals in the background. White balance fixed at 4800K. Atmospheric haze at 20%.
COLOR GRADE
60:30:10 - deep olive dominant, stone white secondary, gold-green accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, a glass ring, an oil pour, olives dropping, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The bottle design stays identical to @image1 in every shot: near-black glass, squared shoulders, matte black cap with wax band, and the stone-white vertical OLIVAR label with HUILE D'OLIVE VIERGE EXTRA and the engraved olive branch legible. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.
SCENE CONTEXT
A 10-second vertical commercial spot for OLIVAR, an extra virgin olive oil. Late morning in a Mediterranean farmhouse kitchen. Composed camera on a dolly and a crane, never handheld. Four beats in a structured arc, roughly two and a half seconds each.
ACTIVE REFERENCES
@image1 - the OLIVAR bottle. A 500ml tall dark-green glass bottle, almost black, with squared shoulders, a matte black screw cap with a wax band, and a tall narrow stone-white label reading OLIVAR vertically in fine dark green capitals with HUILE D'OLIVE VIERGE EXTRA beneath and a small engraved olive branch. 100% matches the reference.
LOCATION MAP
A farmhouse kitchen: a worn stone counter, whitewashed walls, blue shutters half open onto an olive grove, a wooden board with bread, a ceramic bowl. The set contains only what is listed here.
FIRST FRAME / BLOCKING
Frame opens on the shutters as hard light cuts into the kitchen in stripes.
FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, clean spherical rendering.
CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. Slow crane descent through the striped light onto the stone counter at 2 km/h, the grove visible through the shutters.
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. Slow push-in as a woman in her sixties tips the bottle and pours a thin green-gold thread over torn bread.
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. Slow lateral dolly as she carries the board out to a table in the light, the bottle standing on the counter in the foreground.
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. Slow crane rise pulling back to the counter, the bottle alone in the striped light with its label legible, the grove beyond.
ACTION
Hard light cuts through shutters. A woman pours a thread of oil over torn bread. She carries the board out into the light. The bottle stays on the stone counter.
PERFORMANCE
She moves with the flat certainty of someone who has done this every day for forty years. Nobody performs for the lens.
PHYSICS
The bottle is roughly 800 grams full with a hard contact on stone. The oil pours with real viscosity and coats the bread. Dark glass transmits a green edge where backlit.
LIGHTING
Hard late-morning sun through half-open shutters from camera-right at 5400K throwing striped shadows, warm bounce from whitewashed walls. Atmospheric haze at 10%.
COLOR GRADE
60:30:10 - warm stone white dominant, olive green secondary, gold-green accent.
AUDIO
Diegetic only: cicadas outside, bread tearing, oil pouring, a board set down on wood. No dialogue, no subtitles.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, unhurried editorial pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The bottle design stays identical to @image1 in every shot: near-black glass, squared shoulders, matte black cap with wax band, and the stone-white vertical OLIVAR label with HUILE D'OLIVE VIERGE EXTRA and the engraved olive branch legible. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the bottle is never shown isolated on a studio backdrop and never appears without a person in the scene.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, front camera, held at arm's length in their own free hand.
A woman in her sixties, weathered hands, silver hair in a low bun, wearing a linen shirt. They are mid-sentence, caught talking — mouth open on a word, eyebrows slightly raised, eyes locked on the lens. Not smiling, not posing.
SETTING — her kitchen, a wooden board and a torn loaf on the counter beside her. It looks real and lived-in, not styled for a shoot, with ordinary everyday things around them.
FRAMING — a real front-camera selfie: the head fills most of the frame with the wide-angle distortion of a selfie lens. The crop is imperfect, the top of the head lightly cut by the frame edge, something intruding at the bottom corner. Slightly off-centre.
IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, a window or lamp blown out to white. No cinematic depth of field, no colour grading, no studio light.
SKIN — real and unretouched: shine on the forehead and nose, visible pores, uneven tone, stray flyaway hairs. No beauty filter, no smoothing.
THE PRODUCT — they hold the bottle low near the collarbone in one hand. It keeps exactly the shape, the colours, the materials and every letter of the text of the reference image, at true real-world scale.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. They film themselves with the phone in one hand at arm's length the whole time. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.
They speak ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "My grandmother pressed her own. I know what it should taste like."
Line 2, at the very end: "This is the first one I've bought that comes close."
Between the two lines they say NOTHING at all — silent, only acting.
Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: their free hand brings the dark bottle up close to the lens and turns it so the tall label faces the camera and stays readable, then lowers it. Eye contact kept, lips pressed together, no words.
Beat 3 — SILENT: they pour a thin thread of oil onto a spoon just below frame and look back up.
Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.
Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the window stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin.
The product stays exactly as in the frame in every beat: the near-black glass, the matte black cap, the stone-white vertical label and the engraved olive branch, sharp and unchanged, never distorted, never resized and never losing its text.
Close-mic phone audio with the voice up front, faint room tone, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a single minimalist wide-tooth hair comb lying at a slight diagonal, centred, on a seamless warm bone-white backdrop with a soft graduated falloff. The comb is one seamless piece of matte charcoal bio-resin with no seams and no metal parts: a smooth rounded spine that tapers gently at both ends, and a single row of exactly fourteen WIDE-SET teeth. Every tooth is thick and generously spaced, rounded at the tip like a smooth pebble, with a wide open gap between each one — this is a detangling comb made for thick curly hair. There are NO fine teeth and NO narrow teeth anywhere on the comb: the spacing is even and generous from one end to the other. The wordmark ONDE is debossed into the spine in a fine geometric sans, subtle, catching the light only at its edges. A single soft sage-green shadow falls to the lower right. Studio lighting: one large softbox from the upper left for a long unbroken highlight tracing the spine, a soft fill from the right, a whisper of contact shadow under the teeth. Photorealistic, 8K, macro-level detail on the matte resin texture, premium minimal Japanese design aesthetic, immaculate, no other text, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand ONDE, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective, no shadows of paper.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them, do not restyle them, do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background taken from the palette below:
· top left, the wordmark ONDE very large, set in a fine geometric sans with generous letter-spacing for the wordmark, and the same sans at small size for captions
· under the wordmark, a one-line descriptor in small letter-spaced caps
· the four photographs arranged as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each a plain rectangle with its name and hex code printed in small caps underneath: CHARCOAL #2E3130, BONE #EFE9DE, SAGE #A8B5A2, STONE #8C8A85, INK #141614
· a TYPOGRAPHY block showing the alphabet A B C D E F G and the digits 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — quiet, tactile, wabi-sabi, Japanese minimalism. Every colour on the board comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the comb resting on the edge of a hand-thrown ceramic dish in a serene Japanese-inspired bathroom: microcement walls, a sprig of eucalyptus, soft window light from the left. Muted, meditative, editorial interiors photography.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, soft HDR studio lighting with one long grazing highlight, 16-bit colour workflow, minimal design-object retouching, ultra-high-resolution 4K product photography with the matte bio-resin grain razor-sharp.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the comb drawn slowly through thick dark wavy hair, close crop on the hair and the comb only, no face, the teeth parting the strands cleanly. Soft directional light, macro, tactile.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, soft HDR studio lighting with one long grazing highlight, 16-bit colour workflow, minimal design-object retouching, ultra-high-resolution 4K product photography with the matte bio-resin grain razor-sharp.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro of the comb spine: the matte charcoal bio-resin surface with its fine granular texture, the debossed wordmark catching a single grazing highlight. 100mm macro, raking light, ultra shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, soft HDR studio lighting with one long grazing highlight, 16-bit colour workflow, minimal design-object retouching, ultra-high-resolution 4K product photography with the matte bio-resin grain razor-sharp.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a quiet flat lay on warm bone plaster: the comb, a smooth grey river stone, a small sage ceramic vessel and a folded linen cloth, arranged with generous negative space. Overhead, soft north light, wabi-sabi.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, soft HDR studio lighting with one long grazing highlight, 16-bit colour workflow, minimal design-object retouching, ultra-high-resolution 4K product photography with the matte bio-resin grain razor-sharp.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the comb half-slid into a slim sage suede sleeve resting on a folded charcoal linen shirt in an open travel case. Soft window light, calm, considered, still life.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, soft HDR studio lighting with one long grazing highlight, 16-bit colour workflow, minimal design-object retouching, ultra-high-resolution 4K product photography with the matte bio-resin grain razor-sharp.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the comb standing on edge on a raw concrete surface, lit by a single hard grazing light from the side that throws a long dramatic shadow of its teeth across the frame. Minimal, architectural, high contrast.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, soft HDR studio lighting with one long grazing highlight, 16-bit colour workflow, minimal design-object retouching, ultra-high-resolution 4K product photography with the matte bio-resin grain razor-sharp.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a hand holding the comb between thumb and fingers against a soft bone background, the fingers relaxed, the object clearly the subject. Soft studio light, skin texture visible, elegant.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, soft HDR studio lighting with one long grazing highlight, 16-bit colour workflow, minimal design-object retouching, ultra-high-resolution 4K product photography with the matte bio-resin grain razor-sharp.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the comb wet on a dark slate surface, water beading and running off the non-porous resin, a few droplets suspended on the teeth. Cool directional light, dark background, macro, tactile.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, soft HDR studio lighting with one long grazing highlight, 16-bit colour workflow, minimal design-object retouching, ultra-high-resolution 4K product photography with the matte bio-resin grain razor-sharp.
SCENE CONTEXT
A 10-second vertical kinetic product spot for ONDE, a minimalist wide-tooth comb for thick hair. No people, no location. A single bone and charcoal colour world, the comb levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the bone and sage palette.
ACTIVE REFERENCES
@image1 - the ONDE comb. One seamless piece of matte charcoal bio-resin with no seams and no metal parts: a smooth rounded spine tapering at both ends, a single row of fourteen wide-set thick teeth rounded at the tips with generous even gaps, and the wordmark "ONDE" debossed into the spine in a fine geometric sans. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no floor line and no horizon until the final beat, when a polished charcoal reflective mirror floor enters frame. Each shot uses one backdrop from the bone and sage palette: smooth bone gradient, soft sage bokeh, crossing cool white light bars, drifting fine mist, or a deep charcoal field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the matte resin surface, its fine granular texture filling frame, a warm bone glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the matte resin grain.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the comb levitating and rotating on a warm bone gradient.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, water droplets beading and flying off the resin past the lens.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a single thick curl of dark hair coils past the levitating comb on sage bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc, the comb levitating between crossing cool white light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the rounded tip of one tooth, a grazing highlight travelling along it.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting fine mist, the comb flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the debossed ONDE wordmark, a highlight crossing its edges.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt up the comb, the charcoal spine filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The charcoal of the spine matches into a charcoal light bar, camera arcing at 30 km/h across a bone void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The comb descends and lands on a polished charcoal reflective mirror floor, settling with its reflection, camera pushing in steadily.
ACTION
The resin grain fills frame. The comb levitates and rotates. Water beads and flies off. A thick curl coils past. A highlight travels a tooth tip. The debossed wordmark catches light. The comb lands on a polished floor and settles.
PHYSICS
The comb is one solid piece of resin, roughly 40 grams. Water beads and sheds because the surface is non-porous. The curl holds its spring. The comb lands with a small hard contact and a true reflection.
LIGHTING
Hard specular key from camera-left at 5000K raking across the comb, a tight rim light on the right edge, soft sage practicals in the background. White balance fixed at 5000K. Atmospheric haze at 5%.
COLOR GRADE
60:30:10 - warm bone dominant, charcoal secondary, sage accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, a resin tap, a soft hair rustle, water droplets, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The comb design stays identical to @image1 in every shot: one seamless matte charcoal bio-resin piece, a single row of fourteen wide-set rounded teeth with even generous gaps, no fine teeth anywhere, no metal parts, the debossed ONDE wordmark on the spine legible. The set contains only seamless colour fields and, in the final beat, the mirror floor. Every shot contains visible camera movement.
CINEMATIC design-object commercial, vertical 9:16, ten seconds, only three slow cuts. A very slow push-in across the quiet bathroom onto the charcoal comb resting in its ceramic dish; a slow macro drift along the matte spine as a grazing light travels over the debossed wordmark; the comb lifted and drawn once through thick dark hair in slow motion; a final still hold on the object alone in soft light. Muted, meditative, generous negative space, soft north light. Sound design: near silence, a faint room tone, the soft click of resin on ceramic, one low sustained tone. No dialogue, no on-screen text, no subtitles.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, the phone propped up so both hands stay free — there is never a phone in their hands.
A woman in her thirties with thick dark curly hair worn loose and voluminous, warm brown skin, no makeup, wearing a simple oatmeal knit. They are mid-sentence, caught talking — mouth open on a word, eyebrows slightly raised, eyes locked on the lens. Not smiling, not posing.
SETTING — her bathroom in the morning, plain tiles, a plant on the shelf, soft daylight. It looks real and lived-in, not styled for a shoot, with ordinary everyday things around them.
FRAMING — a real front-camera selfie: the head fills most of the frame with the wide-angle distortion of a selfie lens. The crop is imperfect, the top of the head lightly cut by the frame edge, something intruding at the bottom corner. Slightly off-centre.
IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, a window blown out to white. No cinematic depth of field, no colour grading, no studio light.
SKIN — real and unretouched: shine on the forehead and nose, visible pores, uneven tone, stray flyaway hairs. No beauty filter, no smoothing.
THE PRODUCT — they hold the product from the reference image low and loose near the collarbone in one hand, casually, partly cropped by the frame edge, its label still readable but not presented to the camera. They are talking, not showing it off. It keeps exactly the shape, the colours, the materials and every letter of the text of the reference image.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. The phone stays propped up the whole time, so BOTH hands stay free — there is never a phone in their hands. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.
They speak ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "I have thick curly hair and every comb I owned used to snap."
Line 2, at the very end: "This one glides straight through. No pulling, nothing."
Between the two lines they say NOTHING at all — silent, only acting.
Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: their free hand brings the ONDE comb up close to the lens and turns it so the debossed wordmark on the spine catches the light and stays readable, then lowers it. Eye contact kept, lips pressed together, no words.
Beat 3 — SILENT: they draw the comb slowly down through their thick curly hair in one clean pass, right to the ends.
Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.
Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the window stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin.
The product stays exactly as in the frame in every beat: one seamless piece of matte charcoal bio-resin, a single row of wide-set rounded teeth, ONDE debossed in the spine, sharp and unchanged, never distorted, never resized and never losing its label.
Close-mic phone audio with the voice up front, faint room tone, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a squeezable sunscreen tube standing upright on its flat cap, centred, on a seamless pale apricot backdrop with a soft graduated falloff. The tube is soft-touch matte white plastic with a slightly pinched crimped seam at the top, a wide flat white flip cap, and a broad horizontal band of warm apricot across the middle. Printed on the band, PLEIN SUD in clean modern capitals, with SPF 50+ large beneath it and HAUTE PROTECTION in tiny caps below a fine rule. Studio lighting: one large softbox above front for a soft even wrap on the matte plastic, a tight rim light on each side, a small hard highlight on the cap.
Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate. No other text anywhere, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand PLEIN-SUD, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark PLEIN-SUD very large, set in a precise modern sans for the wordmark and a condensed sans for captions
· under it, the descriptor SUN PROTECTION in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: CACAO #331D13, SABLE BLANC #E3E1DD, TERRE #6F4830, ABRICOT #C59C81, PÊCHE #EEBC95
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — sunlit, easy, mediterranean. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the tube lying on a striped cotton beach towel in full midday sun, a straw hat and a paperback at the frame edge, hot white sand out of focus behind. 35mm, hard overhead sun, high key.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial cosmetic packaging retouching with razor-sharp matte plastic texture and clean typography, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro on a thick white stripe of cream squeezed onto warm skin, its soft peaks and matte texture catching a hard side light, a few fine hairs visible. 100mm macro, ultra shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial cosmetic packaging retouching with razor-sharp matte plastic texture and clean typography, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a close shot of a sun-warmed shoulder beside a pool: one hand smooths white cream across the wet skin while the OTHER HAND clearly grips the tube, fingers wrapped around its middle, holding it upright against the arm — the tube is held at all times and never floats unsupported. Water droplets on the skin, out of focus turquoise water behind. 85mm, harsh sun, shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial cosmetic packaging retouching with razor-sharp matte plastic texture and clean typography, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the tube standing on the wet tiled edge of a swimming pool, water pooling around its base, the pool surface throwing moving caustics on the wall behind. 50mm, hard midday light, saturated blues.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial cosmetic packaging retouching with razor-sharp matte plastic texture and clean typography, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the tube half out of an open woven straw beach bag on a wooden deck, a rolled towel and sunglasses inside, sharp deck shadows. 35mm, hard sun, warm tones.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial cosmetic packaging retouching with razor-sharp matte plastic texture and clean typography, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the tube on the arm of a teak sun lounger under a canvas parasol, the hard edge of the parasol shadow cutting across it, bright sand beyond. 50mm, high contrast, editorial.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial cosmetic packaging retouching with razor-sharp matte plastic texture and clean typography, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — two hands squeezing the tube, the soft plastic denting under the fingers and a bead of cream just appearing at the opening. 85mm, hard sun from the right, shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial cosmetic packaging retouching with razor-sharp matte plastic texture and clean typography, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a still life on a hot flat rock by the sea: the tube leaning against a pale pebble beside a shell and a sprig of dried thyme, salt-white light. 85mm, hard sun, minimal.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial cosmetic packaging retouching with razor-sharp matte plastic texture and clean typography, ultra-high-resolution 4K product photography with premium editorial finish.
SCENE CONTEXT
A 10-second vertical kinetic product spot for PLEIN-SUD, an SPF 50+ sunscreen. No people, no location. A single apricot and white colour world, the tube levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the apricot and white palette.
ACTIVE REFERENCES
@image1 - the PLEIN-SUD tube. A matte white squeezable tube with a wide flat white cap and a broad apricot band reading PLEIN SUD, SPF 50+ and HAUTE PROTECTION. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no horizon line, no floor until the final beat. Each shot uses one backdrop from the apricot and white palette: warm apricot gradient, white bokeh, crossing warm light bars, drifting fine spray, or a deep terracotta field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the matte white plastic, its soft-touch texture filling frame, a warm apricot glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the matte plastic surface and the edge of the apricot band.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the tube on a warm apricot gradient at 20 km/h.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, a thick white ribbon of cream bursting outward past the lens.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a spray of water droplets bursts around the tube on apricot bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the tube between crossing warm white light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the crimped seam at the top of the tube, every ridge sharp.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting fine spray, the tube flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the SPF 50+ on the apricot band, each character razor sharp.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across the tube, the apricot band filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The apricot of the band matches into a apricot light bar, camera arcing at 30 km/h across a deep terracotta void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The tube settles into its final position on a wet white tile reflective floor, camera pushing in steadily.
ACTION
Matte plastic fills frame. The camera orbits the tube. Cream bursts outward. Water sprays around it. The crimped seam fills frame. SPF 50+ fills frame. It lands on wet white tile.
PHYSICS
The tube is soft and dents where pressure hits it. The cream holds thick soft peaks. Water beads and runs off the matte plastic.
LIGHTING
Hard specular key from camera-left at 5400K raking across the tube, a tight rim light on the right edge, warm apricot practicals in the background. White balance fixed at 5400K. Atmospheric haze at 14%.
COLOR GRADE
60:30:10 - blown white dominant, warm apricot secondary, terracotta accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, a plastic cap click, a cream squeeze, a water burst, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The tube keeps its matte white body, wide flat cap, apricot band and the exact PLEIN SUD, SPF 50+ and HAUTE PROTECTION typography in every shot. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.
SCENE CONTEXT
A 10-second vertical lifestyle commercial for PLEIN-SUD, an SPF 50+ sunscreen. Real people, real places, four shots, one cut every two and a half seconds.
ACTIVE REFERENCES
@image1 - the PLEIN-SUD tube. A matte white squeezable tube with a wide flat white cap and a broad apricot band reading PLEIN SUD, SPF 50+ and HAUTE PROTECTION. 100% matches the reference in every shot.
LOCATION MAP
The film moves through a hot pool terrace, a sun lounger and the water's edge. No studio, no seamless backdrop, no colour field.
FIRST FRAME / BLOCKING
Opens on white light and a hand shielding the sun, the terrace burning out behind.
FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, anamorphic-style shallow depth of field.
CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. Handheld tilt down from the blown-out sky to a woman lying on a lounger in full midday sun.
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. Tight macro as she squeezes a white stripe onto her palm and smooths it across her shoulder, water still on her skin.
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. Slow push in at 3 km/h as she stands and walks to the water's edge, the light hard on her back.
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. She sits on the tiled edge with her feet in the pool, the tube on the tiles beside her hand, camera arcing slowly.
ACTION
She lies in the sun. She applies the cream. She walks to the water. She sits at the edge.
PERFORMANCE
Relaxed and unbothered, eyes closed against the sun, no smiling at camera.
PHYSICS
The tube dents under her fingers. The cream holds a soft peak then disappears into the skin. Water beads on the tiles.
LIGHTING
Hard vertical midday sun at 5600K, deep short shadows, strong bounce off the white terrace, blown highlights on the water. Atmospheric haze at 5%.
COLOR GRADE
60:30:10 - blown white terrace dominant, turquoise water secondary, apricot band accent.
AUDIO
Cicadas, water lapping, the tube's plastic click, a distant voice. No music until 5.0s.
STYLE
Photorealistic commercial cinematography, 24fps, fine film grain, 8K detail, warm naturalistic advertising look.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The tube keeps its matte white body, wide apricot band and the exact PLEIN SUD, SPF 50+ and HAUTE PROTECTION typography in every shot. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the tube is never shown isolated on a studio backdrop and never appears without a person in the scene.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, the phone standing on a small tripod so both hands are free.
A woman in her early thirties, sun-warmed skin, hair pushed back, wearing a loose plain white cotton t-shirt with a high round neckline that fully covers her shoulders and chest, caught mid-sentence with the mouth open on a word, eyes on the lens, not smiling and not posing.
SETTING — on a shaded terrace in the late afternoon, a whitewashed wall and out of focus greenery behind her, warm even light.
THE PRODUCT — She holds the PLEIN SUD tube in both hands in front of her chest, turned so PLEIN SUD and SPF 50+ read clearly.
IMAGE QUALITY — raw front-camera video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise in the shadows, heavy phone HDR flattening the contrast, slightly blown-out highlights, compressed social-video look. Unretouched skin with real pores, real texture and a little shine. Slightly off-centre framing, the corner of a shelf intruding into the bottom of the frame.
PRODUCT LOCK — The tube keeps exactly the matte white body, the wide apricot band and the exact PLEIN SUD, SPF 50+ and HAUTE PROTECTION typography of the reference. Spell every letter on it correctly. No other text in the frame, no watermark, no phone brand name.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
The person in this frame is filming a phone video. The phone is resting on a tripod so both hands stay free. They speak ONLY these two lines, each said ONCE and never repeated:
"I burn in twenty minutes, every single summer."
"I put this on once this morning and nothing."
Between the two lines they say NOTHING at all — no extra words, no muttering, no repetition.
Beat 1 — they say the first line straight to the lens.
Beat 2 — they stay silent while she squeezes a stripe of white cream onto the back of her hand.
Beat 3 — still silent, they look back into the lens.
Beat 4 — they say the second line straight to the lens.
They keep exactly the same hairstyle for the entire clip — the same shape, the same length, the same volume and the same way the hair is worn as in this frame, held the whole time — and only the strands that already fall around the face move when they move.
PRODUCT LOCK — The tube keeps exactly the matte white body, the wide apricot band and the exact PLEIN SUD, SPF 50+ and HAUTE PROTECTION typography of the reference. It never changes shape, colour or text.
The camera is locked on the tripod and does not move. Flat indoor light, everything in focus, no bokeh, no colour grading, no camera move, no zoom. Close-mic phone audio, the voice slightly clipped, room tone underneath, no music. Raw phone footage, TikTok storytime energy. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
A premium pharmacy skincare product photograph of a SINGLE serum bottle for the brand "PROSKIN". A matte white cylindrical 30ml bottle with a clean turquoise dropper cap and a thin turquoise accent line, wearing a clinical minimal label reading "PROSKIN" in a crisp modern sans-serif with "HYDRA SERUM" and "30 ml" set small underneath. Clean pharmaceutical design language, precise edges, subtle soft reflection on a smooth white surface, seamless cool white-to-pale-grey gradient backdrop with a faint turquoise light accent. Shot on a 100mm macro lens at f/8, straight-on slightly elevated three-quarter angle, razor-sharp on the label typography. Large diffused softbox from above with soft frontal fill, clean even clinical lighting, delicate contact shadow. Cool white, clinical grey and turquoise colour grade, very fine grain. Photorealistic, accurate bottle proportions, trustworthy premium dermo-cosmetic campaign. All text spelled exactly as written, no additional lettering. Aspect ratio 4:5.
Create a premium vertical brand identity and product showcase sheet for PROSKIN, a clinical dermo-cosmetic skincare brand. Top to bottom: a hero logo section on a clean white panel with the PROSKIN wordmark in a crisp modern sans-serif (PRO in grey, SKIN in turquoise), "HYDRA SERUM" letter-spaced underneath and the tagline "Science for your skin."; a strip of the wordmark on turquoise, pale aqua, cool grey and white swatches; a COLOURS section with five labelled hex swatches (Turquoise #2EC4C6, Pale Aqua #D8F3F4, White #FFFFFF, Cool Grey #6B7280, Slate #2F3E46); a TYPOGRAPHY section with the type scale and a specimen paragraph; the attached PROSKIN bottle kept identical as the product hero on white; a bottom grid of four clean clinical lifestyle photographs; and a row of four line-icon values: Dermatologist tested, Fragrance free, Hyaluronic acid, Pharmacy grade. Clean white background, rounded corners, premium clinical editorial, aspect ratio 3:4.
Using the uploaded product image as the EXACT product reference — keep the PROSKIN matte white 30ml bottle, turquoise dropper cap and clinical 'PROSKIN / HYDRA SERUM' label identical, physically photographed never composited. IMPORTANT scale: a small 30ml serum bottle about 10cm tall, correct real-world proportions, never oversized. A close-up of a woman applying a single drop of PROSKIN serum to her cheek with the glass dropper held in one hand, the bottle held in her other hand, clear healthy skin with visible natural texture and pores, no heavy makeup. Seamless clean white background. Shot on an 85mm lens at f/4, large softbox with even frontal fill, clinical clean lighting. Clean clinical dermo-cosmetic campaign, white, cool grey and turquoise palette, crisp modern colour grading, very fine grain, photorealistic, ultra-high-resolution. Aspect ratio 4:5.
Using the uploaded product image as the EXACT product reference — keep the PROSKIN matte white 30ml bottle, turquoise dropper cap and clinical 'PROSKIN / HYDRA SERUM' label identical, physically photographed never composited. IMPORTANT scale: a small 30ml serum bottle about 10cm tall, correct real-world proportions, never oversized. A beauty portrait of a woman with clear natural skin and minimal makeup holding the PROSKIN bottle near her shoulder, calm trustworthy expression, cool white studio background with a soft turquoise gradient. Shot on an 85mm lens at f/2.8, big diffused key light with soft fill, clean modern grading. Clean clinical dermo-cosmetic campaign, white, cool grey and turquoise palette, crisp modern colour grading, very fine grain, photorealistic, ultra-high-resolution. Aspect ratio 4:5.
Using the uploaded product image as the EXACT product reference — keep the PROSKIN matte white 30ml bottle, turquoise dropper cap and clinical 'PROSKIN / HYDRA SERUM' label identical, physically photographed never composited. IMPORTANT scale: a small 30ml serum bottle about 10cm tall, correct real-world proportions, never oversized. A clinical product still-life: the PROSKIN bottle standing on a white acrylic plinth with a thin turquoise light band glowing behind it, one crisp contact shadow, seamless cool white background. Shot on a 100mm lens at f/8, controlled studio lighting, precise and clean. Clean clinical dermo-cosmetic campaign, white, cool grey and turquoise palette, crisp modern colour grading, very fine grain, photorealistic, ultra-high-resolution. Aspect ratio 4:5.
Using the uploaded product image as the EXACT product reference — keep the PROSKIN matte white 30ml bottle, turquoise dropper cap and clinical 'PROSKIN / HYDRA SERUM' label identical, physically photographed never composited. IMPORTANT scale: a small 30ml serum bottle about 10cm tall, correct real-world proportions, never oversized. Extreme macro: a single clear serum droplet hanging from the glass dropper tip just above the open PROSKIN bottle, light refracting through the droplet, white and turquoise gradient background. Shot on a 100mm macro lens at f/5.6, crisp directional light. Clean clinical dermo-cosmetic campaign, white, cool grey and turquoise palette, crisp modern colour grading, very fine grain, photorealistic, ultra-high-resolution. Aspect ratio 4:5.
Using the uploaded product image as the EXACT product reference — keep the PROSKIN matte white 30ml bottle, turquoise dropper cap and clinical 'PROSKIN / HYDRA SERUM' label identical, physically photographed never composited. IMPORTANT scale: a small 30ml serum bottle about 10cm tall, correct real-world proportions, never oversized. The PROSKIN bottle standing on a white marble bathroom shelf beside a folded white towel and a small green plant, modern minimal bathroom with matte white tiles. Shot on a 50mm lens at f/2.8, bright soft daylight from a side window. Clean clinical dermo-cosmetic campaign, white, cool grey and turquoise palette, crisp modern colour grading, very fine grain, photorealistic, ultra-high-resolution. Aspect ratio 4:5.
Using the uploaded product image as the EXACT product reference — keep the PROSKIN matte white 30ml bottle, turquoise dropper cap and clinical 'PROSKIN / HYDRA SERUM' label identical, physically photographed never composited. IMPORTANT scale: a small 30ml serum bottle about 10cm tall, correct real-world proportions, never oversized. A dermatology professional in a crisp white lab coat holding the PROSKIN bottle at chest height, calm confident expression, a clean modern clinic softly blurred behind. Shot on an 85mm lens at f/2.8, soft natural window light, trustworthy professional mood. Clean clinical dermo-cosmetic campaign, white, cool grey and turquoise palette, crisp modern colour grading, very fine grain, photorealistic, ultra-high-resolution. Aspect ratio 4:5.
Using the uploaded product image as the EXACT product reference — keep the PROSKIN matte white 30ml bottle, turquoise dropper cap and clinical 'PROSKIN / HYDRA SERUM' label identical, physically photographed never composited. IMPORTANT scale: a small 30ml serum bottle about 10cm tall, correct real-world proportions, never oversized. A top-down flat-lay on a seamless white surface: the PROSKIN bottle with clean laboratory glassware, a petri dish, cotton pads and a turquoise ribbon arranged with generous spacing. Even soft overhead light, clinical minimal composition. Clean clinical dermo-cosmetic campaign, white, cool grey and turquoise palette, crisp modern colour grading, very fine grain, photorealistic, ultra-high-resolution. Aspect ratio 4:5.
Using the uploaded product image as the EXACT product reference — keep the PROSKIN matte white 30ml bottle, turquoise dropper cap and clinical 'PROSKIN / HYDRA SERUM' label identical, physically photographed never composited. IMPORTANT scale: a small 30ml serum bottle about 10cm tall, correct real-world proportions, never oversized. The PROSKIN bottle standing on a minimal white bathroom shelf as part of a morning routine, two unbranded plain white containers softly blurred beside it, a folded towel below. Shot on a 50mm lens at f/2.8, soft window light with a faint turquoise accent. Clean clinical dermo-cosmetic campaign, white, cool grey and turquoise palette, crisp modern colour grading, very fine grain, photorealistic, ultra-high-resolution. Aspect ratio 4:5.
SCENE CONTEXT
A 10-second vertical kinetic product spot for PROSKIN, a clinical hydrating serum. No people, no location. A single white and turquoise colour world, the bottle levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the white and turquoise palette.
ACTIVE REFERENCES
@image1 - the PROSKIN bottle. A matte white opaque cylindrical 30ml bottle with a solid turquoise dropper cap, a thin turquoise accent line, and a clinical label reading PROSKIN with PRO in dark grey and SKIN in turquoise, then HYDRA SERUM, then 30 ml. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no horizon line, no floor until the final beat. Each shot uses one backdrop from the white and turquoise palette: flat clinical white, turquoise gradient, crossing cold white light bars, drifting cool vapour, or a pale grey field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the matte white cylinder surface, its soft-touch finish filling frame, a turquoise glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the matte soft-touch white surface.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the bottle on a pale turquoise gradient at 20 km/h.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, clear serum droplets bursting outward past the lens, each one refracting.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a helix of clear serum coils around the levitating bottle on turquoise bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the bottle between crossing cold white light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the turquoise dropper cap lifting away, a single droplet forming at the glass tip.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting cool vapour, the bottle flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the clinical label, PROSKIN with HYDRA SERUM and 30 ml razor sharp.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across the bottle, the turquoise dropper cap filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The turquoise of the cap matches into a turquoise light bar, camera arcing at 30 km/h across a pale grey void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The bottle settles into its final position on a glossy white reflective floor, camera pushing in steadily.
ACTION
The matte white surface fills frame. The bottle levitates and rotates. Serum droplets burst outward. A helix of serum coils around it. The dropper cap lifts and a droplet forms. The label fills frame. The bottle lands on glossy white.
PHYSICS
The bottle is roughly 90 grams. The serum is clear with real refraction and holds a droplet at the pipette tip under surface tension. The matte finish scatters light without specular. The cap seats with a small hard contact.
LIGHTING
Hard specular key from camera-left at 6000K raking across the bottle, a tight rim light on the right edge, cold turquoise practicals in the background. White balance fixed at 6000K. Atmospheric haze at 12%.
COLOR GRADE
60:30:10 - clinical white dominant, pale grey secondary, turquoise accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, a pipette suction, a droplet landing, a clean glass tick, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The bottle design stays identical to @image1 in every shot: matte white opaque cylinder, solid turquoise dropper cap, thin turquoise accent line, and the label with PRO in dark grey, SKIN in turquoise, HYDRA SERUM and 30 ml legible. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.
SCENE CONTEXT
A 10-second vertical commercial spot for PROSKIN, a clinical dermo-cosmetic hydrating serum. Bright early morning in a minimal white bathroom with one tall window. Fast editorial cutting, roughly one second per shot, the camera moving in every single shot.
ACTIVE REFERENCES
@image1 - the PROSKIN bottle. A matte white opaque cylindrical 30ml bottle with a solid turquoise dropper cap, a thin turquoise accent line, and a clinical label reading "PROSKIN" in a crisp modern sans with "HYDRA SERUM" and "30 ml" set small beneath. 100% matches the reference.
LOCATION MAP
Matte white tiled wall, a white marble shelf, a folded white towel, one tall window with sheer curtain, a turquoise glass tile strip running along the wall. The set contains only the wall, the shelf, the towel, the window and the turquoise strip.
FIRST FRAME / BLOCKING
Frame opens close on the marble shelf as morning light sweeps across it, a woman's hand entering frame.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, clean spherical rendering.
CAMERA
0.0-1.6s - 63 degree FOV. Fast slide along the marble shelf at 4 km/h, light sweeping across it.
1.6s HARD CUT
1.6-2.4s - 29 degree FOV. Fast push-in as a hand lifts the PROSKIN bottle off the shelf.
2.4s WHIP CUT
2.4-3.2s - 12 degree FOV. Orbiting macro on the matte white surface and the turquoise accent line.
3.2s HARD CUT
3.2-4.0s - 12 degree FOV. Locked macro, the turquoise dropper cap lifts and a clear droplet forms at the glass tip.
4.0s SMASH CUT
4.0-4.8s - 12 degree FOV. High-speed macro, the droplet falls and spreads across skin.
4.8s WHIP CUT
4.8-5.4s - 107 degree FOV. Whip pan through a turquoise light flare.
5.4s MATCH CUT
5.4-6.2s - 63 degree FOV. The turquoise of the cap matches into the turquoise glass tile strip, camera arcing along it at 6 km/h.
6.2s HARD CUT
6.2-7.0s - 29 degree FOV. Handheld arc as she smooths the serum along her cheekbone, skin catching the window light.
7.0s HARD CUT
7.0-7.8s - 18 degree FOV. Fast tilt up the bottle face, the PROSKIN wordmark and HYDRA SERUM filling frame.
7.8s HARD CUT
7.8-8.6s - 29 degree FOV. Push-in as she sets the bottle back on the marble, a small ripple of light crossing it.
8.6s HARD CUT
8.6-10.0s - 18 degree FOV. Steady push-in on the bottle standing on the marble shelf, window light behind, soft turquoise glow.
ACTION
Morning light sweeps the marble shelf. A hand lifts the bottle. The turquoise cap lifts and a clear droplet forms at the dropper tip, falls, and spreads across skin. The turquoise of the cap aligns with the tile strip. She smooths the serum along her cheekbone. The label fills frame. She sets the bottle back on the marble.
PERFORMANCE
She moves calmly and precisely, eyes following her own hand, a small settling pause after each gesture, natural relaxed breathing.
PHYSICS
The bottle is 30 ml, roughly 10 centimeters tall and 120 grams. It has real weight in the hand and lands on marble with a small contact shadow and a soft click. The droplet holds surface tension at the dropper tip before falling, then spreads thinly on skin.
LIGHTING
Bright soft morning daylight through the tall window from camera-left, a large soft bounce filling the shadow side, one faint turquoise practical glow from the tile strip. White balance fixed at 5600K.
COLOR GRADE
60:30:10 - clinical white dominant, cool grey secondary, turquoise accent.
AUDIO
Diegetic only: a dropper cap lifting with a soft glass click, a single droplet landing, fabric of a towel shifting, faint water in a pipe, quiet room tone.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, clean clinical pacing with high-energy cutting. Natural skin texture with visible pores and fine detail.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The bottle stays identical to @image1 in every shot: opaque matte white cylinder, solid turquoise dropper cap, thin turquoise accent line, "PROSKIN" and "HYDRA SERUM" and "30 ml" spelled exactly and legible. The woman keeps the same face, hair and clothing across every cut. The set contains only the wall, the shelf, the towel, the window and the turquoise strip. Every shot contains visible camera movement.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, the phone held out at arm's length in her own hand — one arm is reaching off toward the lens, so only ONE hand is free for the product.
A woman in her mid twenties, dark hair pulled back into a tight low bun, no makeup at all, freckles across the nose, wearing a plain cream ribbed tank top. She is mid-sentence, caught talking — mouth open on a word, eyebrows slightly raised, eyes locked on the lens. Not smiling, not posing.
SETTING — her own bathroom just after a shower: square white wall tiles, a white marble counter running across the bottom of the frame, a towel over the rail behind her, two other bottles pushed to the far edge of the counter, a window on the right. It looks real and lived-in, not styled for a shoot, with ordinary everyday things around her.
FRAMING — a real front-camera selfie: the head fills most of the frame with the wide-angle distortion of a selfie lens. The crop is imperfect, the top of the head lightly cut by the frame edge, the corner of the marble counter intruding at the bottom corner. Slightly off-centre.
IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, the window on the right blown out to white. No cinematic depth of field, no colour grading, no studio light.
SKIN — real and unretouched: shine on the forehead, the nose and the chin, visible pores, freckles, a little redness around the nose, stray flyaway hairs escaping the bun. No beauty filter, no smoothing.
THE PRODUCT — she holds the bottle up at chest height in her one free hand, thumb resting under the dropper cap, the label squarely turned to the lens. It keeps exactly the shape, the colours, the materials and every letter of the text of the reference image, at true real-world scale.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. The phone stays held out at arm's length in her own hand the whole time, so only ONE hand is free for the bottle. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.
She speaks ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "Every serum I bought either pilled under my makeup or stung."
Line 2, at the very end: "Three drops after the shower, and my cheeks stopped flaking in two weeks."
Between the two lines she says NOTHING at all — silent, only acting.
Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: she rolls the bottle in her free hand so the turquoise dropper cap catches the window light and the PROSKIN name comes flat to the lens. Eye contact kept, lips pressed together, no words.
Beat 3 — SILENT: she sets the bottle down on the marble counter in front of her, then pats two fingertips along her cheekbone where she puts it and gives a small nod.
Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.
Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the window on the right stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin, shine and freckles still on it.
The product stays exactly as in the frame in every beat: the white cylindrical glass bottle, the turquoise dropper cap, the thin turquoise rule and the text reading PROSKIN over HYDRA SERUM with 30ml below, sharp and unchanged, never distorted, never resized and never losing its text.
Close-mic phone audio with the voice up front, the hard tiled reverb of a bathroom and the small knock of glass on marble, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a lipstick standing upright with its cap off beside it, centred, on a seamless soft blush backdrop with a soft graduated falloff. The case is a slim cylinder of polished rose-gold metal with a fine knurled band at the base, and the bullet is extended, showing a satin deep-red cream tip with a clean angled cut. The wordmark ROUGE 08 is etched small around the knurled band in fine capitals, legible. The cap lies beside it on its side. Studio lighting: one large softbox from the upper left for a long mirror highlight down the metal, a tight rim light on the right edge, a crisp reflection under the base. Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate reflections. No other text, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand ROUGE 08, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark ROUGE 08 very large, set in a high-contrast fashion serif for the wordmark and a fine sans for captions
· under it, the descriptor ROUGE SATIN in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: ROUGE #8E1A2B, ROSE GOLD #C9906F, BLUSH #F2DAD5, INK #1A1416, SILK #D8C3B4
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — glamorous, precise, evening. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a vintage dressing table: the lipstick standing open beside a powder compact and a pearl earring, warm bulb light from a mirror frame. Glamorous, editorial, 85mm.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting with controlled mirror-metal highlights, 16-bit colour workflow, luxury commercial cosmetic retouching, ultra-high-resolution 4K product photography with razor-sharp knurling and satin cream texture.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro of the satin red bullet, the angled cut sharp, the knurled rose-gold band just in frame. 100mm macro, soft specular light.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting with controlled mirror-metal highlights, 16-bit colour workflow, luxury commercial cosmetic retouching, ultra-high-resolution 4K product photography with razor-sharp knurling and satin cream texture.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a tight crop of lips being painted, the bullet touching the lower lip, skin texture and fine lines visible. Soft beauty light, intimate, unretouched.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting with controlled mirror-metal highlights, 16-bit colour workflow, luxury commercial cosmetic retouching, ultra-high-resolution 4K product photography with razor-sharp knurling and satin cream texture.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the lipstick lying on a fall of deep red silk, the metal reflecting the fabric, one hard highlight. Luxurious, tactile, high contrast.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting with controlled mirror-metal highlights, 16-bit colour workflow, luxury commercial cosmetic retouching, ultra-high-resolution 4K product photography with razor-sharp knurling and satin cream texture.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the lipstick tipped out of a small evening bag on a marble bar top beside a glass, nightclub bokeh behind. Nocturnal, cinematic, shallow.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting with controlled mirror-metal highlights, 16-bit colour workflow, luxury commercial cosmetic retouching, ultra-high-resolution 4K product photography with razor-sharp knurling and satin cream texture.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — three thick swatches of the red cream drawn across the back of a hand, the lipstick held at the frame edge. Flat clean light, beauty editorial.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting with controlled mirror-metal highlights, 16-bit colour workflow, luxury commercial cosmetic retouching, ultra-high-resolution 4K product photography with razor-sharp knurling and satin cream texture.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro of the knurled band and the etched wordmark, a mirror highlight sliding around the cylinder. 100mm macro, specular.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting with controlled mirror-metal highlights, 16-bit colour workflow, luxury commercial cosmetic retouching, ultra-high-resolution 4K product photography with razor-sharp knurling and satin cream texture.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a strict overhead flat lay on soft blush: the lipstick lying flat dead centre with its cap beside it, surrounded by a silk ribbon, a compact and dried rose petals. Hard shadow, symmetry.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting with controlled mirror-metal highlights, 16-bit colour workflow, luxury commercial cosmetic retouching, ultra-high-resolution 4K product photography with razor-sharp knurling and satin cream texture.
SCENE CONTEXT
A 10-second vertical kinetic product spot for ROUGE 08, a luxury satin lipstick. No people, no location. A single blush and rouge colour world, the lipstick levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the blush and rouge palette.
ACTIVE REFERENCES
@image1 - the ROUGE 08 lipstick. A slim cylinder of polished rose-gold metal with a fine knurled band at the base and the wordmark ROUGE 08 etched small around it, the bullet extended showing a satin deep-red cream tip with a clean angled cut, the cap separate. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no floor line and no horizon until the final beat, when a black glass reflective mirror floor enters frame. Each shot uses one backdrop from the blush and rouge palette: smooth blush gradient, deep rouge bokeh, crossing rose-gold light bars, drifting silk mist, or a near-black field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the satin red cream tip, its angled cut razor sharp, a deep rouge glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the satin cream surface of the bullet.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the lipstick levitating and rotating on a soft blush gradient.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, a swatch of red cream smearing across the lens plane in slow motion.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a fall of red silk unfurls around the levitating lipstick on rouge bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc, the lipstick levitating between crossing rose-gold light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the knurled band, a mirror highlight sliding around every ridge.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting silk mist, the lipstick flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the cap lifting away from the cylinder and floating out of frame.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt up the lipstick, the etched ROUGE 08 wordmark filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The rose gold of the knurled band matches into a rose gold light bar, camera arcing at 30 km/h across a near-black void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The lipstick descends and lands on a black glass reflective mirror floor, settling with its reflection, camera pushing in steadily.
ACTION
The satin tip fills frame. The lipstick levitates and rotates. A red swatch smears past the lens. Red silk unfurls around it. A highlight slides around the knurling. The cap lifts away. The wordmark fills frame. The lipstick lands on black glass and settles.
PHYSICS
The lipstick is roughly 40 grams of solid metal. The cream has real satin drag when it smears. The silk unfurls with fabric weight and air resistance. Polished metal reflects with true mirror behaviour.
LIGHTING
Hard specular key from camera-left at 5000K raking across the lipstick, a tight rim light on the right edge, deep rouge practicals in the background. White balance fixed at 5000K. Atmospheric haze at 18%.
COLOR GRADE
60:30:10 - soft blush dominant, deep rouge secondary, rose-gold accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, a metallic click of the cap, a soft silk rustle, a crisp snap, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The lipstick design stays identical to @image1 in every shot: polished rose-gold cylinder, fine knurled band, the etched ROUGE 08 wordmark legible, the satin deep-red bullet with its clean angled cut. The set contains only seamless colour fields and, in the final beat, the mirror floor. Every shot contains visible camera movement.
SCENE CONTEXT
A 10-second vertical commercial spot for ROUGE 08, a luxury satin lipstick. Evening in a hotel room as a woman finishes getting ready. Composed camera on a dolly and a crane, never handheld. Four beats in a structured arc, roughly two and a half seconds each.
ACTIVE REFERENCES
@image1 - the ROUGE 08 lipstick. A slim polished rose-gold cylinder with a fine knurled band etched ROUGE 08, the bullet extended showing a satin deep-red cream tip with a clean angled cut, and a separate cap. 100% matches the reference.
LOCATION MAP
A hotel room: a mirrored dressing table, a bed with a coat thrown on it, floor-to-ceiling windows with a city at night, two warm bulbs on the mirror. The set contains only what is listed here.
FIRST FRAME / BLOCKING
Frame opens wide on the city at night through the window, the room warm behind.
FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, clean spherical rendering.
CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. Slow crane descent from the window across the room to the dressing table at 2 km/h, the mirror bulbs warm.
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. Slow push-in as a woman in her twenties draws the bullet once across her lower lip and presses her lips together.
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. Slow lateral dolly as she caps the lipstick and drops it into a small evening bag, taking her coat off the bed.
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. Slow crane rise pulling back as she leaves the frame, the cap left on the dressing table with the wordmark catching the bulbs.
ACTION
A city at night through a window. A woman draws the lipstick across her lip and presses her lips together. She caps it and drops it into a bag. She leaves and the cap stays on the table.
PERFORMANCE
She moves quickly and with intent, already half out of the door. Nobody performs for the lens.
PHYSICS
The lipstick is roughly 40 grams of metal with a crisp click when capped. The cream has real satin drag on the lip. Polished metal reflects the bulbs with true mirror behaviour.
LIGHTING
Two warm mirror bulbs at 2900K from camera-front, cold city spill from the window behind, deep shadow between. Atmospheric haze at 8%.
COLOR GRADE
60:30:10 - warm bulb amber dominant, deep rouge secondary, rose-gold accent.
AUDIO
Diegetic only: a metallic cap click, a bag clasp, a coat lifted, distant city traffic below. No dialogue, no subtitles.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, unhurried editorial pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The lipstick design stays identical to @image1 in every shot: polished rose-gold cylinder, fine knurled band with ROUGE 08 etched and legible, and the satin deep-red bullet with its clean angled cut. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the lipstick is never shown isolated on a studio backdrop and never appears without a person in the scene.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, front camera, held at arm's length in their own free hand.
A woman in her twenties, deep brown skin, braided hair pulled back, glossy skin, wearing a white vest. They are mid-sentence, caught talking — mouth open on a word, eyebrows slightly raised, eyes locked on the lens. Not smiling, not posing.
SETTING — her bathroom, a mirror edge and a cluttered shelf beside her. It looks real and lived-in, not styled for a shoot, with ordinary everyday things around them.
FRAMING — a real front-camera selfie: the head fills most of the frame with the wide-angle distortion of a selfie lens. The crop is imperfect, the top of the head lightly cut by the frame edge, something intruding at the bottom corner. Slightly off-centre.
IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, a window or lamp blown out to white. No cinematic depth of field, no colour grading, no studio light.
SKIN — real and unretouched: shine on the forehead and nose, visible pores, uneven tone, stray flyaway hairs. No beauty filter, no smoothing.
THE PRODUCT — they hold the lipstick low near the collarbone in one hand, cap off. It keeps exactly the shape, the colours, the materials and every letter of the text of the reference image, at true real-world scale.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. They film themselves with the phone in one hand at arm's length the whole time. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.
They speak ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "I've bought this exact shade four times now."
Line 2, at the very end: "It doesn't move. Not through dinner, not through anything."
Between the two lines they say NOTHING at all — silent, only acting.
Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: their free hand brings the lipstick up close to the lens and turns it so the knurled band and the red bullet fill frame, then lowers it. Eye contact kept, lips pressed together, no words.
Beat 3 — SILENT: they draw the bullet once across their lower lip and press their lips together.
Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.
Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the window stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin.
The product stays exactly as in the frame in every beat: the polished rose-gold cylinder, the knurled band, the etched ROUGE 08 wordmark and the satin red bullet, sharp and unchanged, never distorted, never resized and never losing its text.
Close-mic phone audio with the voice up front, faint room tone, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a 250g honey jar standing upright, centred, on a seamless warm amber backdrop with a soft graduated falloff. The jar is short, wide and hexagonal in thick clear glass, filled with deep golden honey that glows where the light passes through it, sealed with a turned pale ash wood lid and a fine waxed cotton cord tied once around the neck. A small uncoated kraft label sits low on the front, printed with RUCHE in a fine dark brown serif and MIEL DE CHATAIGNIER in tiny caps beneath, with 250 g at the base. Studio lighting: one large softbox directly behind for a full golden transmission through the honey, a tight rim light on each glass edge, a warm caustic pool of amber light spilling on the surface under the jar.
Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate. No other text anywhere, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand RUCHE, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark RUCHE very large, set in a precise modern sans for the wordmark and a condensed sans for captions
· under it, the descriptor 250G RAW HONEY in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: MIEL #857152, ÉCORCE #28160A, CIRE #B6A382, BOIS BRÛLÉ #613416, AMBRE #B86D28
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — golden, artisanal, honest. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the jar open on a rustic oak breakfast table with a torn piece of bread, a butter dish and a linen napkin, low morning sun raking across the table. 35mm, warm light, deep depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial food packaging retouching with razor-sharp honey transmission and glass caustics, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro on a thick thread of honey falling from a wooden dipper back into the jar, the golden liquid glowing where the light passes through and holding its coil. 100mm macro, strong backlight.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial food packaging retouching with razor-sharp honey transmission and glass caustics, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the jar standing on a weathered wooden hive box in a summer meadow, tall grass and out of focus wildflowers around it, hazy afternoon sun. 50mm, warm haze, shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial food packaging retouching with razor-sharp honey transmission and glass caustics, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a hand drizzling honey over a thick slice of toasted country bread on a ceramic plate, the honey pooling and running over the edge. 85mm, side window light, shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial food packaging retouching with razor-sharp honey transmission and glass caustics, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — two hands untying the waxed cotton cord around the jar's neck, the ash wood lid still in place, a dark wooden table below. 85mm, warm side light, shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial food packaging retouching with razor-sharp honey transmission and glass caustics, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the jar on a pale oak kitchen shelf between a jar of dried herbs and a stack of small plates, soft indirect afternoon light. 35mm, calm interior, shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial food packaging retouching with razor-sharp honey transmission and glass caustics, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the jar on a windowsill with the low sun directly behind it, the honey lit through and glowing deep amber, the room dark around it. 85mm, heavy backlight, warm caustics on the sill.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial food packaging retouching with razor-sharp honey transmission and glass caustics, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an overhead flat lay on a floured wooden board: the open jar at the centre with a wooden dipper, a torn loaf and a scatter of oats around it. 50mm overhead, soft warm light.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial food packaging retouching with razor-sharp honey transmission and glass caustics, ultra-high-resolution 4K product photography with premium editorial finish.
SCENE CONTEXT
A 10-second vertical kinetic product spot for RUCHE, a chestnut honey. No people, no location. A single amber and wood colour world, the jar levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the amber and wood palette.
ACTIVE REFERENCES
@image1 - the RUCHE jar. A short hexagonal thick clear glass jar of deep golden honey with a turned pale ash wood lid, a waxed cotton cord tied at the neck and a kraft RUCHE label. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no horizon line, no floor until the final beat. Each shot uses one backdrop from the amber and wood palette: deep amber gradient, warm wood bokeh, crossing gold light bars, drifting fine dust, or a dark walnut field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the hexagonal glass edge refracting the honey into a band of gold, a deep amber glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across light bending through the thick hexagonal glass.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the jar on a deep amber gradient at 20 km/h.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, a thick thread of honey falling and folding on itself past the lens.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a spiral of honey coils around the jar on warm gold bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the jar between crossing gold light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the grain of the turned ash lid and the waxed cord fibres.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting fine dust, the jar flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the kraft RUCHE label, the fibres of the paper and every letter sharp.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across the jar, the hexagonal glass facet filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The gold of the honey matches into a gold light bar, camera arcing at 30 km/h across a dark walnut void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The jar settles into its final position on a dark oak reflective floor, camera pushing in steadily.
ACTION
Glass refraction fills frame. The camera orbits the jar. Honey falls and folds. It coils around the jar. The ash lid fills frame. The label fills frame. It lands on dark oak.
PHYSICS
The jar is heavy glass. The honey is highly viscous, holds an unbroken thread and folds into slow coils. The cord fibres move stiffly.
LIGHTING
Hard specular key from camera-left at 3400K raking across the jar, a tight rim light on the right edge, warm gold practicals in the background. White balance fixed at 3400K. Atmospheric haze at 20%.
COLOR GRADE
60:30:10 - deep amber dominant, dark walnut secondary, kraft and ash accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, honey folding, a glass ring, a wooden lid seating, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The jar keeps its hexagonal clear glass, deep golden honey, pale ash wood lid, waxed cord and kraft RUCHE label in every shot. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.
SCENE CONTEXT
A 10-second vertical lifestyle commercial for RUCHE, a chestnut honey. Real people, real places, four shots, one cut every two and a half seconds.
ACTIVE REFERENCES
@image1 - the RUCHE jar. A short hexagonal thick clear glass jar of deep golden honey with a turned pale ash wood lid, a waxed cotton cord tied at the neck and a kraft RUCHE label. 100% matches the reference in every shot.
LOCATION MAP
The film moves through a summer meadow with hives, and a warm farmhouse kitchen. No studio, no seamless backdrop, no colour field.
FIRST FRAME / BLOCKING
Opens low in tall grass, hives out of focus in the heat haze behind.
FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, anamorphic-style shallow depth of field.
CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. Low tracking through the meadow grass at 4 km/h toward the wooden hives, heat shimmer in the air.
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. Tight handheld in the kitchen as he unties the cord, lifts the ash lid and pulls a dipper up trailing honey.
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. Slow push in at 3 km/h as honey falls onto torn bread on a ceramic plate and pools over the crust.
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. He sits at the table by the window and eats, the jar glowing amber in the low sun beside him, camera craning back.
ACTION
He walks the meadow. He opens the jar. He drizzles the honey. He sits and eats.
PERFORMANCE
Unhurried and matter-of-fact, no smiling at camera.
PHYSICS
The jar is heavy glass. The honey holds a thick unbroken thread with real viscosity and pools slowly.
LIGHTING
Warm late-summer sun at 3400K through a kitchen window, long shafts through dust, deep warm shadows. Atmospheric haze at 25%.
COLOR GRADE
60:30:10 - warm wood and wheat dominant, cream ceramic secondary, deep amber honey accent.
AUDIO
Bees, grass, the cord untying, the ash lid lifting, honey falling. Sparse warm bed from 5.0s.
STYLE
Photorealistic commercial cinematography, 24fps, fine film grain, 8K detail, warm naturalistic advertising look.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The jar keeps its hexagonal clear glass, deep golden honey, pale ash wood lid, waxed cord and kraft RUCHE label in every shot. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the jar is never shown isolated on a studio backdrop and never appears without a person in the scene.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, the phone standing on a small tripod so both hands are free.
A man in his forties, greying stubble, a soft flannel shirt, caught mid-sentence with the mouth open on a word, eyes on the lens, not smiling and not posing.
SETTING — in a warm kitchen with a wooden worktop and open shelves behind him, low morning sun raking in from the right.
THE PRODUCT — He holds the RUCHE jar in both hands at chest height, turned so the kraft label and the wooden lid read clearly.
IMAGE QUALITY — raw front-camera video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise in the shadows, heavy phone HDR flattening the contrast, slightly blown-out highlights, compressed social-video look. Unretouched skin with real pores, real texture and a little shine. Slightly off-centre framing, the corner of a shelf intruding into the bottom of the frame.
PRODUCT LOCK — The jar keeps exactly the thick hexagonal clear glass, the deep golden honey, the pale ash wood lid, the waxed cord and the kraft RUCHE label of the reference. Spell every letter on it correctly. No other text in the frame, no watermark, no phone brand name.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
The person in this frame is filming a phone video. The phone is resting on a tripod so both hands stay free. They speak ONLY these two lines, each said ONCE and never repeated:
"I stopped buying supermarket honey two years ago."
"This one actually tastes of the chestnut trees."
Between the two lines they say NOTHING at all — no extra words, no muttering, no repetition.
Beat 1 — they say the first line straight to the lens.
Beat 2 — they stay silent while he unties the cord and lifts the wooden lid off.
Beat 3 — still silent, they look back into the lens.
Beat 4 — they say the second line straight to the lens.
They keep exactly the same hairstyle for the entire clip — the same shape, the same length, the same volume and the same way the hair is worn as in this frame, held the whole time — and only the strands that already fall around the face move when they move.
PRODUCT LOCK — The jar keeps exactly the thick hexagonal clear glass, the deep golden honey, the pale ash wood lid, the waxed cord and the kraft RUCHE label of the reference. It never changes shape, colour or text.
The camera is locked on the tripod and does not move. Flat indoor light, everything in focus, no bokeh, no colour grading, no camera move, no zoom. Close-mic phone audio, the voice slightly clipped, room tone underneath, no music. Raw phone footage, TikTok storytime energy. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a 50ml perfume bottle standing upright, centred, on a seamless warm sand backdrop with a soft graduated falloff. The bottle is a heavy square block of thick clear glass with a deep bevelled base that refracts the light, filled with a pale amber liquid, and topped with a solid brushed-brass cap. Across the front, the wordmark SILLAGE is printed in fine letter-spaced dark bronze capitals, small and perfectly legible, with EAU DE PARFUM in tiny caps beneath. Studio lighting: one large softbox behind and above for a long vertical highlight through the glass, a tight rim light on each edge, a caustic pool of light on the surface under the base. Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate reflections. No other text, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand SILLAGE, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark SILLAGE very large, set in a fine high-contrast serif for the wordmark and a wide letter-spaced sans for captions
· under it, the descriptor EAU DE PARFUM in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: AMBRE #C08B3E, SABLE #E4D5BE, LAITON #A78martin
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — warm, intimate, French perfumery. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a dark marble vanity at dusk: the bottle standing among a folded silk scarf, an antique hand mirror and a single dried rose, one warm lamp raking from the left. Deep shadow, editorial still life, 85mm.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp glass caustics and premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro on the bevelled base of the bottle: the thick glass refracting the amber liquid into caustic bands of light, the wordmark just in frame and razor sharp. 100mm macro, backlit, ultra shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp glass caustics and premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a close crop of a woman's neck and jaw as she sprays, the fine mist caught in a shaft of low sun, the bottle held at the edge of frame. Golden hour rim light, skin texture visible, cinematic.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp glass caustics and premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bottle half-buried in fine warm sand, wind lifting a thin veil of grains across it, low sun raking. Minimal, arid, hard shadow, editorial.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp glass caustics and premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bottle alone on a mirrored plinth inside a lit department store vitrine at night, reflections doubling it, city bokeh in the glass. Nocturnal, luxurious, wide.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp glass caustics and premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bottle lying on its side on rumpled raw linen, morning light through a sheer curtain, the brass cap catching one highlight. Soft, intimate, tactile.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp glass caustics and premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bottle standing in a slow drift of incense smoke against a deep charcoal void, one hard side light carving its edges. Moody, sculptural, high contrast.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp glass caustics and premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a strict overhead flat lay on warm sand: the bottle lying flat dead centre, surrounded by dried amber resin, a sprig of iris and the brass cap, arranged with generous negative space. Hard shadow at 45 degrees, graphic symmetry.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial fragrance retouching, ultra-high-resolution 4K product photography with razor-sharp glass caustics and premium editorial finish.
SCENE CONTEXT
A 10-second vertical kinetic product spot for SILLAGE, a luxury eau de parfum. No people, no location. A single warm amber colour world, the bottle levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the amber and sand palette.
ACTIVE REFERENCES
@image1 - the SILLAGE bottle. A 50ml perfume bottle: a heavy square block of thick clear glass with a deep bevelled base that refracts light, filled with pale amber liquid, topped with a solid brushed-brass cap, the wordmark SILLAGE printed in fine letter-spaced dark bronze capitals with EAU DE PARFUM in tiny caps beneath. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no floor line and no horizon until the final beat, when a dark bronze reflective mirror floor enters frame. Each shot uses one backdrop from the amber and sand palette: smooth amber gradient, warm sand bokeh, crossing brass light bars, drifting golden haze, or a deep bronze field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on light refracting through the bevelled glass base into caustic bands, a warm amber glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across caustics travelling through thick glass.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the bottle levitating and rotating on a warm amber gradient.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, a burst of amber droplets exploding outward past the lens.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a ribbon of amber liquid coils around the levitating bottle on sand bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc, the bottle levitating between crossing brass light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the brushed brass cap, a hard highlight sliding around its knurled edge.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting golden haze, the bottle flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the letter-spaced SILLAGE wordmark, a highlight crossing each capital.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt up the bottle, the brass cap filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The amber of the liquid matches into a amber light bar, camera arcing at 30 km/h across a deep bronze void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The bottle descends and lands on a dark bronze reflective mirror floor, settling with its reflection, camera pushing in steadily.
ACTION
Caustics travel through glass. The bottle levitates and rotates. Amber droplets burst outward. A ribbon of liquid coils around it. A highlight slides around the brass cap. The wordmark fills frame. The bottle lands on a bronze mirror floor and settles.
PHYSICS
The bottle is 50 ml of liquid in a heavy glass block, roughly 300 grams. The glass refracts with true caustics. The droplets burst with real surface tension. The bottle lands with a small hard settle and a true reflection.
LIGHTING
Hard specular key from camera-left at 4600K raking across the bottle, a tight rim light on the right edge, warm brass practicals in the background. White balance fixed at 4600K. Atmospheric haze at 20%.
COLOR GRADE
60:30:10 - warm amber dominant, sand secondary, brass accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, a glass chime, a fine atomiser hiss, a liquid swirl, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The bottle design stays identical to @image1 in every shot: thick clear glass block, deep bevelled base, pale amber liquid, brushed brass cap, the letter-spaced SILLAGE wordmark and EAU DE PARFUM beneath, all text sharp and legible. The set contains only seamless colour fields and, in the final beat, the mirror floor. Every shot contains visible camera movement.
SCENE CONTEXT
A 10-second vertical commercial spot for SILLAGE, a luxury eau de parfum. Dusk in a Paris apartment as a woman gets ready to go out. Composed camera on a dolly and a crane, never handheld. Four beats in a structured arc, roughly two and a half seconds each.
ACTIVE REFERENCES
@image1 - the SILLAGE bottle. A 50ml perfume bottle: a heavy square block of thick clear glass with a deep bevelled base, pale amber liquid, a solid brushed-brass cap, the wordmark SILLAGE in fine letter-spaced dark bronze capitals with EAU DE PARFUM beneath. 100% matches the reference.
LOCATION MAP
A Haussmann bedroom: a cluttered marble dressing table, a tall window with the blue hour outside, a silk slip over a chair back, one warm lamp. The set contains only what is listed here.
FIRST FRAME / BLOCKING
Frame opens wide on the dressing table as the last daylight fades and the lamp takes over.
FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, clean spherical rendering.
CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. Slow crane descent across the bedroom toward the dressing table at 2 km/h, the bottle catching the lamp.
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. Slow dolly-in as a woman in her thirties in a silk slip lifts the bottle and sprays once at the side of her neck.
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. Slow lateral dolly as she fastens an earring in the mirror, the bottle standing among her things in the foreground.
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. Slow crane rise pulling back as she leaves frame, the bottle alone on the marble with the lamp behind, the wordmark legible.
ACTION
Daylight fades and a lamp takes over. A woman lifts the bottle and sprays at her neck. She fastens an earring in the mirror. She leaves and the bottle stays on the marble.
PERFORMANCE
She moves unhurried and private, the way someone moves alone before going out. Nobody performs for the lens.
PHYSICS
The bottle is roughly 300 grams of glass with a hard contact sound on marble. The atomiser releases a fine mist that disperses. Silk falls with real weight.
LIGHTING
Warm lamp at 2800K from camera-right, cold blue hour spilling from the window on the far side, deep shadow between. Atmospheric haze at 10%.
COLOR GRADE
60:30:10 - warm amber dominant, blue-hour secondary, brass accent.
AUDIO
Diegetic only: quiet room tone, a fine atomiser hiss, an earring set down on marble, a distant street below. No dialogue, no subtitles.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, unhurried editorial pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The bottle design stays identical to @image1 in every shot: thick clear glass block, bevelled base, pale amber liquid, brushed brass cap, the SILLAGE wordmark and EAU DE PARFUM legible. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the bottle is never shown isolated on a studio backdrop and never appears without a person in the scene.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, front camera, held at arm's length in their own free hand.
A woman in her late thirties, warm olive skin, dark hair pinned up loosely, subtle makeup, small gold studs, wearing a silk camisole. They are mid-sentence, caught talking — mouth open on a word, eyebrows slightly raised, eyes locked on the lens. Not smiling, not posing.
SETTING — her bedroom at dusk, a cluttered dressing table beside her, a lamp on. It looks real and lived-in, not styled for a shoot, with ordinary everyday things around them.
FRAMING — a real front-camera selfie: the head fills most of the frame with the wide-angle distortion of a selfie lens. The crop is imperfect, the top of the head lightly cut by the frame edge, something intruding at the bottom corner. Slightly off-centre.
IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, a window or lamp blown out to white. No cinematic depth of field, no colour grading, no studio light.
SKIN — real and unretouched: shine on the forehead and nose, visible pores, uneven tone, stray flyaway hairs. No beauty filter, no smoothing.
THE PRODUCT — they hold the bottle low near the collarbone in one hand. It keeps exactly the shape, the colours, the materials and every letter of the text of the reference image, at true real-world scale.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. They film themselves with the phone in one hand at arm's length the whole time. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.
They speak ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "I get asked what I'm wearing about twice a week."
Line 2, at the very end: "It stays on my skin all day. That's the whole thing."
Between the two lines they say NOTHING at all — silent, only acting.
Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: their free hand brings the bottle up close to the lens and holds it there, slowly rotating it so the SILLAGE wordmark turns fully toward the camera and stays readable, then lowers it. Eye contact kept, lips pressed together, no words.
Beat 3 — SILENT: they spray once at the side of the neck and tilt their head, eyes closing for a beat.
Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.
Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the window stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin.
The product stays exactly as in the frame in every beat: the thick clear glass block, the amber liquid, the brushed brass cap and the letter-spaced SILLAGE wordmark, sharp and unchanged, never distorted, never resized and never losing its text.
Close-mic phone audio with the voice up front, faint room tone, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a low travertine coffee table in three-quarter view, centred, on a seamless deep clay backdrop with a soft graduated falloff. The table is carved from a single block of warm cream Roman travertine with its natural open porosity and fine horizontal veining clearly visible: a thick rectangular slab top with a softly chamfered edge, resting on two solid cylindrical travertine drums, one at each end. The stone is honed to a matte finish, not polished. Carved in shallow relief into the base of one drum, the wordmark SOCLE reads in small letter-spaced capitals in the stone itself. Studio lighting: one large softbox raking low from the left so the open pores and the veining catch the light across the whole top surface, a tight rim light on the right edge of the slab, a soft warm fill under the drums.
Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate. No other text anywhere, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand SOCLE, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark SOCLE very large, set in a precise modern sans for the wordmark and a condensed sans for captions
· under it, the descriptor TRAVERTINE COFFEE TABLE in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: TERRE CUITE #2E1E12, TRAVERTIN #77624F, OMBRE #4F3E2C, SABLE #D5C5B6, GRÈGE #B2A090
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — mineral, calm, monumental. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the table at the centre of a calm minimal living room, a low linen sofa behind it, hard morning light from a tall window raking across the travertine top. 35mm, deep depth of field, warm neutrals.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial stone furniture retouching with razor-sharp travertine porosity and natural veining detail, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro raking across the honed travertine top: the open pores and the fine horizontal veining sharp across the whole frame, the chamfered edge catching a soft highlight. 100mm macro, low side light.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial stone furniture retouching with razor-sharp travertine porosity and natural veining detail, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a large empty living room with a wide oak floor, photographed from a standing adult's eye level: the coffee table stands alone in the middle of the floor with a full-height wall, a tall doorway and a floor lamp behind it giving the scale of the room. On its top, a stack of art books, a dark ceramic bowl and a single dried branch. A pair of shoes sits on the floor beside one drum. 35mm, soft indirect afternoon light, long shadow across the floorboards. IMPORTANT: the table is a full-size floor-standing piece of furniture. It stands DIRECTLY on the floor. There is NO other table, no bench, no console, no plinth and no surface of any kind underneath it or beneath its drums — the floor is the only thing supporting it.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial stone furniture retouching with razor-sharp travertine porosity and natural veining detail, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the table outdoors on a shaded stone terrace, olive trees out of focus behind, hot Mediterranean light just clipping one corner of the slab. 35mm, warm, high contrast.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial stone furniture retouching with razor-sharp travertine porosity and natural veining detail, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a close shot along the chamfered edge of the slab where it meets one cylindrical drum, the stone texture continuous across the joint. 85mm, hard raking light, shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial stone furniture retouching with razor-sharp travertine porosity and natural veining detail, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the table in front of a deep boucle sofa in a large room, a magazine open on it and a cup beside, low evening lamp light. 35mm, warm ambient, shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial stone furniture retouching with razor-sharp travertine porosity and natural veining detail, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a low shot taken from a seated position on a sofa, the camera just above knee height looking across the travertine top: an espresso cup and an open magazine on the stone, one cylindrical drum in frame resting on a pale oak floor, a person's bare feet on the floorboards beside it. 35mm, soft window light, warm neutrals. IMPORTANT: the table is a full-size floor-standing piece of furniture. It stands DIRECTLY on the floor. There is NO other table, no bench, no console, no plinth and no surface of any kind underneath it or beneath its drums — the floor is the only thing supporting it.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial stone furniture retouching with razor-sharp travertine porosity and natural veining detail, ultra-high-resolution 4K product photography with premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the table against a bright window in an otherwise dark room, its silhouette and the two drums reading as solid mass, the top edge burning white. 50mm, heavy backlight, minimal.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, luxury commercial stone furniture retouching with razor-sharp travertine porosity and natural veining detail, ultra-high-resolution 4K product photography with premium editorial finish.
SCENE CONTEXT
A 10-second vertical kinetic product spot for SOCLE, a travertine coffee table. No people, no location. A single clay and travertine colour world, the table levitating and slowly rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the clay and cream stone palette.
ACTIVE REFERENCES
@image1 - the SOCLE table. A low coffee table cut from cream Roman travertine: a thick chamfered rectangular slab resting on two cylindrical stone drums. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no horizon line, no floor until the final beat. Each shot uses one backdrop from the clay and cream stone palette: deep clay gradient, warm stone bokeh, crossing warm light bars, drifting stone dust, or a dark umber field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the open pores of the honed travertine, the surface filling frame, a warm clay glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the porosity and horizontal veining of the stone.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the table on a deep clay gradient at 20 km/h.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, a burst of fine stone dust exploding outward past the lens.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as the slab and the two drums separate and drift apart on warm stone bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the table between crossing warm white light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the chamfered edge of the slab, the cut line razor sharp.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting stone dust, the table flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the carved SOCLE wordmark in the base of one drum, catching light only on its edges.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across the table, the cylindrical drum filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The warm white of the drum matches into a warm white light bar, camera arcing at 30 km/h across a dark umber void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The table settles into its final position on a polished concrete reflective floor, camera pushing in steadily.
ACTION
Stone pores fill frame. The table rotates. Dust bursts outward. The slab and drums drift apart and reassemble. The chamfer fills frame. The carved wordmark fills frame. It lands on polished concrete.
PHYSICS
The stone is heavy solid mass and lands with a deep hard contact. Dust drifts and settles slowly. The pieces reassemble with real weight.
LIGHTING
Hard specular key from camera-left at 4000K raking across the table, a tight rim light on the right edge, warm white practicals in the background. White balance fixed at 4000K. Atmospheric haze at 28%.
COLOR GRADE
60:30:10 - deep clay dominant, dark umber secondary, cream travertine accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, stone grinding, dust settling, a deep sub landing, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The table keeps its honed cream travertine, thick chamfered slab and two cylindrical drums in every shot. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.
SCENE CONTEXT
A 10-second vertical lifestyle commercial for SOCLE, a travertine coffee table. Real people, real places, four shots, one cut every two and a half seconds.
ACTIVE REFERENCES
@image1 - the SOCLE table. A low coffee table cut from cream Roman travertine: a thick chamfered rectangular slab resting on two cylindrical stone drums. 100% matches the reference in every shot.
LOCATION MAP
The film moves through a calm minimal apartment: a large living room in the morning and the same room at dusk. No studio, no seamless backdrop, no colour field.
FIRST FRAME / BLOCKING
Opens low on the oak floor, the two travertine drums entering frame as the camera tracks in.
FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, anamorphic-style shallow depth of field.
CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. Low tracking at 3 km/h across the oak floor toward the table, both drums and the full height of the room visible, hard morning light raking the stone.
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. Tight handheld as a man sets a coffee cup and an open book down on the travertine, his hand flat on the stone.
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. Slow arc at 5 km/h around the table as he sits back on the sofa behind it, his bare feet on the floor beside one drum.
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. Dusk: two people on the sofa, the table between them and the floor, one lamp lit, camera craning slowly back to reveal the whole room.
ACTION
The camera finds the table on the floor. He sets a cup down. He sits back. Evening, two people around it.
PERFORMANCE
Domestic and unhurried, nobody addresses the camera.
PHYSICS
The table is heavy solid stone and does not move. The cup makes a hard contact on the travertine.
LIGHTING
Hard morning window light at 5200K raking low across the stone to reveal its porosity, becoming warm lamp light at 2800K at dusk. Atmospheric haze at 10%.
COLOR GRADE
60:30:10 - warm oak floor dominant, plaster wall secondary, cream travertine accent.
AUDIO
Room tone, a cup set down on stone, a page turning, quiet evening conversation. Sparse warm bed from 5.0s.
STYLE
Photorealistic commercial cinematography, 24fps, fine film grain, 8K detail, warm naturalistic advertising look.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The table keeps its honed cream travertine, thick chamfered slab and two cylindrical drums in every shot, and always stands directly on the floor with nothing underneath it. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the table is never shown isolated on a studio backdrop and never appears without a person in the scene.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, front camera, held at arm's length.
A man in his thirties, short beard, a plain white tee, caught mid-sentence with the mouth open on a word, eyes on the lens, not smiling and not posing.
SETTING — sitting on a low sofa in a calm living room, the SOCLE travertine table on the floor in front of him, flat afternoon daylight from the left.
THE PRODUCT — He sits back on the sofa with the SOCLE table on the floor in front of him, its full height and both cylindrical drums visible resting directly on the oak floor. His free hand rests flat on the travertine top.
IMAGE QUALITY — raw front-camera video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise in the shadows, heavy phone HDR flattening the contrast, slightly blown-out highlights, compressed social-video look. Unretouched skin with real pores, real texture and a little shine. Slightly imperfect handheld crop, the top of the head lightly cut by the frame edge.
PRODUCT LOCK — The table keeps exactly the honed cream travertine, the thick chamfered slab and the two cylindrical drums of the reference, and it stands directly on the floor. Spell every letter on it correctly. No other text in the frame, no watermark, no phone brand name.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
The person in this frame is filming a phone video. The phone is held in one hand at arm's length. They speak ONLY these two lines, each said ONCE and never repeated:
"Everyone told me stone furniture was a nightmare to live with."
"I spilled coffee on it in week one and you cannot tell."
Between the two lines they say NOTHING at all — no extra words, no muttering, no repetition.
Beat 1 — they say the first line straight to the lens.
Beat 2 — they stay silent while he sets a cup down on the travertine top.
Beat 3 — still silent, they look back into the lens.
Beat 4 — they say the second line straight to the lens.
They keep exactly the same hairstyle for the entire clip — the same shape, the same length, the same volume and the same way the hair is worn as in this frame, held the whole time — and only the strands that already fall around the face move when they move.
PRODUCT LOCK — The table keeps exactly the honed cream travertine, the thick chamfered slab and the two cylindrical drums of the reference, and it stands directly on the floor. It never changes shape, colour or text.
Small natural handheld drift, the frame never fully still. Flat indoor light, everything in focus, no bokeh, no colour grading, no camera move, no zoom. Close-mic phone audio, the voice slightly clipped, room tone underneath, no music. Raw phone footage, TikTok storytime energy. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a single-lens sport shield sunglass in three-quarter view, centred, on a seamless electric cobalt blue backdrop with a hard graduated falloff. It is one continuous wraparound shield lens with no frame around it, cut in a long asymmetric sweep that rises at the temple. The lens carries a full iridescent mirror coating that runs magenta at the outer edge into deep violet across the centre and burns orange where the light catches it, and behind the coating the tint reads as a deep smoke. The upper rim and the temple arms are matte black thermoplastic with a fine soft-touch texture, the arms flare into wide flat blades and end in glossy signal-red rubber tips. A matte black adjustable nose bridge sits under the lens. Printed small and clean on the outer face of the left temple blade, the wordmark SOLARIS reads in signal-red capitals. Studio lighting: one hard bare flash from camera-left to fire the iridescent coating into a full magenta-to-orange sweep across the shield, a second hard flash from the right rim-lighting the black arms, a crisp defined shadow under the piece.
Photorealistic, 8K, macro-level detail, high-contrast sports advertising aesthetic, saturated colour, immaculate. No brand logo other than the SOLARIS wordmark, no other text anywhere, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand SOLARIS, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark SOLARIS very large, set in a precise modern sans for the wordmark and a condensed sans for captions
· under it, the descriptor SPORT SHIELD EYEWEAR in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: NUIT #050712, COBALT #0242DA, CUIVRE #C57058, VIOLET #2B1943, SABLE CHAUD #E7BD93
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — fast, iridescent, nocturnal. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a tight portrait of a cyclist at full effort on an open road, wearing the shield, sweat running down the temple, jaw set, the iridescent lens throwing back a magenta flare and a small curved reflection of the road ahead. 135mm, hard midday sun, the background compressed into a blur of speed. Saturated, high contrast.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, hard flash lighting, 16-bit colour workflow, high-end sports commercial retouching with razor-sharp iridescent lens coating and punchy saturated colour, ultra-high-resolution 4K product photography with a hard graphic finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro across the surface of the shield lens: the mirror coating sweeping from magenta through violet into orange, the matte black upper rim cutting a hard line at the top of the frame. 100mm macro, one hard raking flash, pure black background, no other object.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, hard flash lighting, 16-bit colour workflow, high-end sports commercial retouching with razor-sharp iridescent lens coating and punchy saturated colour, ultra-high-resolution 4K product photography with a hard graphic finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extremely tight shot of the shield filling the whole frame edge to edge and running on a strong diagonal, cropped by the frame on both sides so the piece is never seen whole. The iridescent lens occupies more than half the image and works as a curved mirror: inside it, sharp and wrapped by the curve, the reflection of a mountain road falling away, a guardrail and a single cyclist in the distance, the sky stretched thin along the top of the reflection. Behind the shield, one flat unbroken saturated cobalt field with no second colour, no band and no horizon. One hard flash from camera-left fires the coating from magenta into orange across the sweep and throws a single hard diagonal shadow. 85mm, macro-sharp on the reflection, saturated, graphic.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, hard flash lighting, 16-bit colour workflow, high-end sports commercial retouching with razor-sharp iridescent lens coating and punchy saturated colour, ultra-high-resolution 4K product photography with a hard graphic finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a sprinter crouched in the blocks on a red tartan running track, wearing the shield, seen low from the front, the lens burning orange with the reflection of the stadium lights. 50mm, low angle, hard directional light, saturated red track filling the frame.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, hard flash lighting, 16-bit colour workflow, high-end sports commercial retouching with razor-sharp iridescent lens coating and punchy saturated colour, ultra-high-resolution 4K product photography with a hard graphic finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — two hands snapping the shield open by its red temple tips, caught mid-gesture against a flat cobalt wall, the arms flexing. 85mm, hard flash, crisp shadow on the wall behind, saturated colour.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, hard flash lighting, 16-bit colour workflow, high-end sports commercial retouching with razor-sharp iridescent lens coating and punchy saturated colour, ultra-high-resolution 4K product photography with a hard graphic finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the shield lying on wet black concrete at night, magenta and cyan neon reflected in the puddle around it and firing across the iridescent lens. 50mm, hard specular reflections, deep blacks, saturated neon colour.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, hard flash lighting, 16-bit colour workflow, high-end sports commercial retouching with razor-sharp iridescent lens coating and punchy saturated colour, ultra-high-resolution 4K product photography with a hard graphic finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the shield hooked over the vents of a matte black cycling helmet resting on a metal rail, harsh late sun raking across both, a blurred velodrome banking behind. 85mm, hard sun, shallow depth of field, high contrast.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, hard flash lighting, 16-bit colour workflow, high-end sports commercial retouching with razor-sharp iridescent lens coating and punchy saturated colour, ultra-high-resolution 4K product photography with a hard graphic finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the shield held up into a low hard sun, the iridescent coating exploding into orange and magenta where the light passes through, everything else in deep silhouette, a smear of motion blur across the frame. 135mm, heavy backlight, lens flare, saturated.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, hard flash lighting, 16-bit colour workflow, high-end sports commercial retouching with razor-sharp iridescent lens coating and punchy saturated colour, ultra-high-resolution 4K product photography with a hard graphic finish.
SCENE CONTEXT
A 10-second vertical kinetic product spot for SOLARIS, a sport shield sunglass. No people, no location. A single cobalt and magenta colour world, the shield levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the cobalt and magenta palette.
ACTIVE REFERENCES
@image1 - the SOLARIS shield. A single wraparound iridescent shield lens running magenta into violet into orange, a matte black upper rim and arms, red rubber temple tips and SOLARIS in small red capitals on the left arm. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no horizon line, no floor until the final beat. Each shot uses one backdrop from the cobalt and magenta palette: saturated cobalt gradient, magenta bokeh, crossing white light bars, drifting fine mist, or a near-black field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the iridescent coating, magenta bleeding into orange across the frame, a magenta glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the mirror coating shifting hue as the camera moves.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the shield on a deep cobalt gradient at 20 km/h.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, the arms snapping open and locking, air distorting past the lens.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a burst of water beads explodes off the shield on magenta bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the shield between crossing cold white light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the matte black rim meeting the lens edge, the soft-touch texture sharp.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting fine mist, the shield flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the small red SOLARIS wordmark on the arm, each letter razor sharp.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across the shield, the red temple tip filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The red of the temple tip matches into a red light bar, camera arcing at 30 km/h across a near-black void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The shield settles into its final position on a wet black reflective floor, camera pushing in steadily.
ACTION
The coating fills frame. The camera orbits the shield. The arms snap open. Water bursts off it. The rim texture fills frame. The wordmark fills frame. It lands on a wet black floor.
PHYSICS
The shield is light, around 30 grams. The arms snap with a firm detent. Water sheds instantly off the coating.
LIGHTING
Hard specular key from camera-left at 5600K raking across the shield, a tight rim light on the right edge, magenta practicals in the background. White balance fixed at 5600K. Atmospheric haze at 16%.
COLOR GRADE
60:30:10 - saturated cobalt dominant, matte black secondary, magenta-orange accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, a hinge snap, a water burst, a hard synth stab, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The shield keeps its single wraparound iridescent lens, matte black upper rim and arms, red rubber temple tips and the red SOLARIS wordmark in every shot. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.
SCENE CONTEXT
A 10-second vertical lifestyle commercial for SOLARIS, a sport shield sunglass. Real people, real places, four shots, one cut every two and a half seconds.
ACTIVE REFERENCES
@image1 - the SOLARIS shield. A single wraparound iridescent shield lens running magenta into violet into orange, a matte black upper rim and arms, red rubber temple tips and SOLARIS in small red capitals on the left arm. 100% matches the reference in every shot.
LOCATION MAP
The film moves through a mountain road at sunrise, a roadside verge, and a summit pull-off. No studio, no seamless backdrop, no colour field.
FIRST FRAME / BLOCKING
Opens wide on an empty switchback road at first light, a lone cyclist entering frame from the bottom.
FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, anamorphic-style shallow depth of field.
CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. Low tracking shot from the tarmac as the cyclist rides past camera at 35 km/h, the road falling away behind.
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. Tight over-the-shoulder as he pulls the shield down onto his eyes mid-climb, the coating firing orange in the low sun.
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. Fast side tracking at 40 km/h alongside his face, the road reflected sharp and curved in the lens.
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. He stops at the summit, lifts the shield onto his helmet and looks out, camera pushing in slowly on his face.
ACTION
He rides. He pulls the shield down. He climbs. He stops and lifts it away.
PERFORMANCE
Effort, not performance: jaw set, breathing hard, no smiling at camera.
PHYSICS
The shield has real light weight and sits firmly. Sweat runs. The bike leans into the camber.
LIGHTING
Low hard sunrise sun from camera-right at 3200K, long shadows across the tarmac, a cold blue fill from the sky. Atmospheric haze at 15%.
COLOR GRADE
60:30:10 - cold blue-grey road dominant, warm skin secondary, magenta lens accent.
AUDIO
Tyre hum on tarmac, wind, breathing, a distant valley. No music bed under the first shot, a low pulse entering at 5.0s.
STYLE
Photorealistic commercial cinematography, 24fps, fine film grain, 8K detail, warm naturalistic advertising look.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The shield keeps its single wraparound iridescent lens, matte black rim and arms and red temple tips in every shot. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the shield is never shown isolated on a studio backdrop and never appears without a person in the scene.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, front camera, held at arm's length.
A fit man in his early thirties, short dark hair damp with sweat, stubble, a plain grey technical running tee, caught mid-sentence with the mouth open on a word, eyes on the lens, not smiling and not posing.
SETTING — on a sunlit city rooftop just after a run, a low concrete wall and blurry apartment blocks behind him, harsh direct sun on one side of his face.
THE PRODUCT — In his free hand he holds the SOLARIS shield near his shoulder, tilted slightly toward the lens so the iridescent lens and the red temple tips read clearly.
IMAGE QUALITY — raw front-camera video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise in the shadows, heavy phone HDR flattening the contrast, slightly blown-out highlights, compressed social-video look. Unretouched skin with real pores, real texture and a little shine. Slightly imperfect handheld crop, the top of the head lightly cut by the frame edge.
PRODUCT LOCK — The shield keeps exactly the single wraparound iridescent lens, the matte black upper rim and arms and the red rubber temple tips of the reference. Spell every letter on it correctly. No other text in the frame, no watermark, no phone brand name.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
The person in this frame is filming a phone video. The phone is held in one hand at arm's length. They speak ONLY these two lines, each said ONCE and never repeated:
"I run every morning and every pair I owned kept sliding down my nose."
"These have not moved once in six weeks."
Between the two lines they say NOTHING at all — no extra words, no muttering, no repetition.
Beat 1 — they say the first line straight to the lens.
Beat 2 — they stay silent while he lifts the shield and puts it on, then looks back at the lens.
Beat 3 — still silent, they look back into the lens.
Beat 4 — they say the second line straight to the lens.
They keep exactly the same hairstyle for the entire clip — the same shape, the same length, the same volume and the same way the hair is worn as in this frame, held the whole time — and only the strands that already fall around the face move when they move.
PRODUCT LOCK — The shield keeps exactly the single wraparound iridescent lens, the matte black upper rim and arms and the red rubber temple tips of the reference. It never changes shape, colour or text.
Small natural handheld drift, the frame never fully still. Flat indoor light, everything in focus, no bokeh, no colour grading, no camera move, no zoom. Close-mic phone audio, the voice slightly clipped, room tone underneath, no music. Raw phone footage, TikTok storytime energy. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a manual lever citrus press standing upright, centred, on a seamless sun-yellow backdrop with a soft graduated falloff. The press is cast aluminium with a polished mirror-chrome finish on the lever arm and the tall body, and a sun-yellow powder-coated enamel base and cup. The long lever curves elegantly overhead and ends in a solid chrome ball handle. The wordmark SPREMI is cast in relief into the front of the base in a compact geometric sans, catching a highlight along its raised edges. A halved lemon sits in the pressing cup with a few juice droplets on the chrome. Studio lighting: one large softbox camera-left for a long mirror highlight down the chrome body, a tight rim light on the right edge, crisp reflection under the base. Photorealistic, 8K, macro-level detail on the polished chrome, the enamel and the lemon pulp, premium Mediterranean kitchen aesthetic, no other text, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand SPREMI, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective, no shadows of paper.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them, do not restyle them, do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background taken from the palette below:
· top left, the wordmark SPREMI very large, set in a compact geometric sans cast in relief for the wordmark, and a condensed sans for captions
· under the wordmark, a one-line descriptor in small letter-spaced caps
· the four photographs arranged as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each a plain rectangle with its name and hex code printed in small caps underneath: SUN YELLOW #F5B800, CHROME #D8DBDD, BLOOD ORANGE #E24A16, OLIVE #6F7A3A, ESPRESSO #2A1E17
· a TYPOGRAPHY block showing the alphabet A B C D E F G and the digits 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — Mediterranean, sunlit, mechanical, appetising. Every colour on the board comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the press on a worn marble counter in a sunlit Mediterranean kitchen: whitewashed walls, a bowl of lemons, a linen cloth, blue shutters half open behind. Hard morning sun through the shutters casting striped shadows, warm, editorial.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, cross-polarised HDR studio lighting to control mirror-chrome hot spots, 16-bit colour workflow, premium kitchen-tool retouching, ultra-high-resolution 4K product photography with razor-sharp chrome and enamel separation.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a tight macro of the pressing moment, NO GLASS ANYWHERE IN THE FRAME. The chrome cone is pressed down onto a halved lemon that sits INSIDE the small yellow cup, the flesh visibly crushed against the cone, and fresh juice runs down the inside wall of the yellow cup and pools at its bottom. A fine mist of citrus spray hangs in the air around the cone. Dark background, backlit so the juice glows amber, high-speed flash freezing the droplets. Framed close on the cone, the lemon and the cup, the base and the wordmark just visible at the bottom of the frame. HARDWARE LOCK — the press keeps exactly the parts it has in the reference image: the lever ends in a SOLID POLISHED CHROME SPHERE, a full ball with no hole through it. The yellow base is ONE single low block. The wordmark SPREMI is cast in relief, horizontally centred on the front face of that base, level and readable. Same proportions, same number of parts, same chrome finish as the reference.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, cross-polarised HDR studio lighting to control mirror-chrome hot spots, 16-bit colour workflow, premium kitchen-tool retouching, ultra-high-resolution 4K product photography with razor-sharp chrome and enamel separation.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the press centred on a slab of white Carrara marble with halved and whole lemons and limes scattered around it, a small chrome bowl of pulp. Hard overhead sun, crisp shadows, top-down three-quarter, glossy food editorial.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, cross-polarised HDR studio lighting to control mirror-chrome hot spots, 16-bit colour workflow, premium kitchen-tool retouching, ultra-high-resolution 4K product photography with razor-sharp chrome and enamel separation.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a close crop of a hand pressing the lever down, the forearm taut, the chrome reflecting the hand, juice beginning to run. Warm side light, shallow depth of field, cinematic. HARDWARE LOCK — the press keeps exactly the parts it has in the reference image: the lever ends in a SOLID POLISHED CHROME SPHERE, a full ball. The yellow base is ONE single low block. The wordmark SPREMI is cast in relief and sits HORIZONTALLY CENTRED ON THE FRONT FACE of that single base block, at the same size and in the same place as in the reference, fully readable, level and never cropped. The yellow pressing cup is small and shallow, and the halved lemon sits INSIDE it, pressed down by the chrome cone from above. Same proportions, same number of parts, same chrome finish as the reference.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, cross-polarised HDR studio lighting to control mirror-chrome hot spots, 16-bit colour workflow, premium kitchen-tool retouching, ultra-high-resolution 4K product photography with razor-sharp chrome and enamel separation.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the press on an outdoor terrace table with a carafe of fresh juice and two glasses, a bougainvillea branch at the frame edge, the sea far behind and out of focus. Bright midday Mediterranean sun, holiday feeling.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, cross-polarised HDR studio lighting to control mirror-chrome hot spots, 16-bit colour workflow, premium kitchen-tool retouching, ultra-high-resolution 4K product photography with razor-sharp chrome and enamel separation.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the press standing upright on a flat sun-yellow surface, shot STRAIGHT ON at counter level with the camera at the same height as the press so the product keeps its natural upright elevation. Behind and around it, dozens of citrus halves — lemon, orange, blood orange and lime — are arranged in a dense graphic grid on the yellow wall behind, sorted by colour into soft bands, each half facing the camera flat. A few whole fruits rest on the surface at the base. Hard frontal light casting one clean shadow to the right, saturated, symmetrical, graphic pop advertising. The camera is NOT overhead and NOT top-down: it is level with the product.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, cross-polarised HDR studio lighting to control mirror-chrome hot spots, 16-bit colour workflow, premium kitchen-tool retouching, ultra-high-resolution 4K product photography with razor-sharp chrome and enamel separation.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro of the polished chrome body: the mirror surface reflecting a distorted lemon and the yellow surround, a single juice droplet running down. 100mm macro, ultra shallow depth of field, precise.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, cross-polarised HDR studio lighting to control mirror-chrome hot spots, 16-bit colour workflow, premium kitchen-tool retouching, ultra-high-resolution 4K product photography with razor-sharp chrome and enamel separation.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a breakfast scene: the press at the edge of frame beside a glass of fresh orange juice, a cut brioche, a linen napkin and a small espresso, on a rustic wooden table. Soft warm morning window light, appetising, natural.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, cross-polarised HDR studio lighting to control mirror-chrome hot spots, 16-bit colour workflow, premium kitchen-tool retouching, ultra-high-resolution 4K product photography with razor-sharp chrome and enamel separation.
SCENE CONTEXT
A 10-second vertical kinetic product spot for SPREMI, a manual lever citrus press. No people except one hand, no location. A single sun-yellow colour world, the press levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the yellow and chrome palette.
ACTIVE REFERENCES
@image1 - the SPREMI press. A manual lever citrus press in cast aluminium with a polished mirror-chrome lever arm and tall body ending in a solid chrome ball handle with no hole through it, a sun-yellow powder-coated enamel base and pressing cup, and the wordmark "SPREMI" cast in relief and horizontally centred on the front face of the single low yellow base. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no floor line and no horizon until the final beat, when a black reflective mirror floor enters frame. Each shot uses one backdrop from the yellow and chrome palette: flat sun yellow, warm gold gradient, crossing blood-orange light bars, drifting citrus mist, or a chrome-grey field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on a distorted lemon reflected in polished chrome, a sun yellow glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across a distorted reflection travelling across polished chrome.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the press levitating and rotating on a sun yellow gradient.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, citrus halves bursting outward past the lens in a spray of zest.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a ribbon of fresh juice coils around the levitating press on golden bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc, the press levitating between crossing blood-orange light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the chrome ball handle, a hard highlight sliding around its curve.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting citrus mist, the press flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the chrome cone crushing a lemon half, juice running down the yellow cup wall.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt up the press, the SPREMI wordmark cast in relief filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The sun yellow of the base matches into a sun yellow light bar, camera arcing at 30 km/h across a chrome-grey void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The press descends and lands on a black reflective mirror floor, settling with its reflection, camera pushing in steadily.
ACTION
A lemon distorts across chrome. The press levitates and rotates. Citrus halves burst past the lens. A juice ribbon coils around it. A highlight slides around the ball handle. The cone crushes a lemon and juice runs. The wordmark fills frame. The press lands on a black floor and settles.
PHYSICS
The press is roughly 3 kilograms of cast aluminium. The lemon deforms and splits under the cone. Juice runs downward under gravity with pulp suspended in it. Chrome reflects its surroundings with true mirror behaviour. The press lands heavily with a real metallic settle.
LIGHTING
Hard specular key from camera-left at 5400K raking across the press, a tight rim light on the right edge, blood-orange practicals in the background. White balance fixed at 5400K. Atmospheric haze at 12%.
COLOR GRADE
60:30:10 - sun yellow dominant, chrome secondary, blood orange accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, a metallic clack, juice splattering, a mechanical creak, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The press design stays identical to @image1 in every shot: polished mirror-chrome lever ending in a solid chrome ball with no hole through it, one single low sun-yellow base, the SPREMI wordmark cast in relief and horizontally centred on the front face of that base, legible and never cropped, the small shallow yellow pressing cup. The set contains only seamless colour fields and, in the final beat, the mirror floor. Every shot contains visible camera movement.
CINEMATIC kitchen-tool commercial, vertical 9:16, ten seconds, only three slow cuts. A slow push-in across the sunlit Mediterranean kitchen onto the chrome and yellow press on the marble; a slow macro drift up the polished chrome as striped shutter light travels across it; the lever pulled down in slow motion and juice running into the cup; a final slow hold on the press with the wordmark catching the light. Warm, sunlit, appetising, hard shutter shadows. Sound design: quiet kitchen ambience, birds outside, the mechanical creak of the lever, juice running, one bright sustained note at the end. No dialogue, no on-screen text, no subtitles.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, the phone standing on a small tripod on the counter, so BOTH of her hands stay free — there is never a phone in her hands.
A woman in her fifties, olive skin, silver bob, reading glasses pushed up on her head, wearing a linen apron over a striped shirt. She is mid-sentence, mouth open on a word, eyes on the lens, one eyebrow raised.
THE PRODUCT IS ON THE COUNTER IN FRONT OF HER, standing on its own at its true real-world size — a heavy lever citrus press about forty centimetres tall, taller than the bowl of lemons beside it. She is NOT holding it and it is never miniaturised. BOTH of her hands are on it: one steadying the yellow base, the other pulling the chrome lever down onto a halved lemon in the cup. It keeps exactly the chrome finish, the solid ball handle, the single yellow base with SPREMI in relief, and the proportions of the reference image.
SETTING — her sunlit kitchen, tiled splashback, a bowl of lemons on the counter beside the press. FRAMING — a phone on a tripod at counter height: she is behind the press, her head and shoulders in the upper frame, the press large in the lower foreground, the crop slightly off-centre.
IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, a window blown out to white. No cinematic depth of field, no colour grading, no studio light.
SKIN — real and unretouched: shine on the forehead and nose, visible pores, uneven tone, stray flyaway hairs. No beauty filter, no smoothing.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. The phone stays propped on a tripod on the counter the whole time, so BOTH of her hands stay free — there is never a phone in her hands. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.
They speak ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "My daughter bought me this and I have used it every single morning since."
Line 2, at the very end: "Two lemons, ten seconds. That is breakfast."
Between the two lines they say NOTHING at all — silent, only acting.
Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: they place a halved lemon into the yellow cup and settle both hands back onto the press, ready to pull. Eye contact kept, lips pressed together, no words.
Beat 3 — SILENT: they pull the chrome lever all the way down onto the lemon in one firm smooth movement, and fresh juice runs into the cup.
Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.
Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the window stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin.
The product stays exactly as in the frame in every beat: polished chrome lever with a solid ball handle, one single yellow base with SPREMI in relief, full real size on the counter, never held in the air, sharp and unchanged, never distorted, never resized and never losing its label.
Close-mic phone audio with the voice up front, faint room tone, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a 250g stand-up coffee bag, upright and centred, on a seamless deep espresso-brown backdrop with a soft graduated falloff. The bag is uncoated natural kraft paper with a matte finish, a folded tin-tie top and a small brass degassing valve. Across the front, a rectangular off-white label reads TERRÈS in a confident modern serif with ORIGINE ÉTHIOPIE letter-spaced small beneath, then a fine rule and the words TORRÉFACTION ARTISANALE. Loose coffee beans are scattered at the base. Studio lighting: one large softbox from the upper left revealing the kraft fibre texture, a warm rim light on the right edge, a soft shadow to the lower right. Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate reflections. No other text, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand TERRES, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark TERRES very large, set in a confident modern serif for the wordmark and a small letter-spaced sans for captions
· under it, the descriptor TORRÉFACTION ARTISANALE in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: ESPRESSO #2B1B12, KRAFT #C9A77C, CREAM #F0E7D8, COPPER #A9663B, ASH #6E635A
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — artisanal, warm, single-origin. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a small artisan roastery: the bag standing on a steel bench beside a drum roaster, beans cooling in the tray behind, warm tungsten light and haze. Documentary, warm, 50mm.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, warm HDR studio lighting with a large scrim and one hard kicker, 16-bit colour workflow, artisanal food-editorial retouching, ultra-high-resolution 4K product photography with razor-sharp kraft fibre and bean oil detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro of roasted beans spilling from the open bag, the oil sheen on each bean, the kraft fibre out of focus behind. 100mm macro, backlit.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, warm HDR studio lighting with a large scrim and one hard kicker, 16-bit colour workflow, artisanal food-editorial retouching, ultra-high-resolution 4K product photography with razor-sharp kraft fibre and bean oil detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bag on a zinc counter beside a filled espresso cup and a portafilter, morning light through a window. Warm, lived-in, caf documentary.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, warm HDR studio lighting with a large scrim and one hard kicker, 16-bit colour workflow, artisanal food-editorial retouching, ultra-high-resolution 4K product photography with razor-sharp kraft fibre and bean oil detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a close crop of weathered hands folding the tin-tie top of the bag, apron and steel bench behind. Soft side light, craft, tactile.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, warm HDR studio lighting with a large scrim and one hard kicker, 16-bit colour workflow, artisanal food-editorial retouching, ultra-high-resolution 4K product photography with razor-sharp kraft fibre and bean oil detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — rows of the bags on a raw timber shelf in a specialty shop, one pulled forward and in focus, price cards handwritten. Retail documentary, warm.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, warm HDR studio lighting with a large scrim and one hard kicker, 16-bit colour workflow, artisanal food-editorial retouching, ultra-high-resolution 4K product photography with razor-sharp kraft fibre and bean oil detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro of ground coffee falling into a portafilter basket, a fine cloud of dust suspended, the bag out of focus behind. High-speed flash, dark.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, warm HDR studio lighting with a large scrim and one hard kicker, 16-bit colour workflow, artisanal food-editorial retouching, ultra-high-resolution 4K product photography with razor-sharp kraft fibre and bean oil detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bag at the edge of a breakfast table with a French press, two cups, a linen napkin and a torn brioche, soft morning window light. Appetising, natural.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, warm HDR studio lighting with a large scrim and one hard kicker, 16-bit colour workflow, artisanal food-editorial retouching, ultra-high-resolution 4K product photography with razor-sharp kraft fibre and bean oil detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a strict overhead flat lay on deep espresso brown: the bag lying flat dead centre, surrounded by a radiating arrangement of beans by roast shade, a brass scoop and a folded filter. Hard shadow, graphic.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, warm HDR studio lighting with a large scrim and one hard kicker, 16-bit colour workflow, artisanal food-editorial retouching, ultra-high-resolution 4K product photography with razor-sharp kraft fibre and bean oil detail.
SCENE CONTEXT
A 10-second vertical kinetic product spot for TERRES, a single-origin coffee. No people, no location. A single espresso and kraft colour world, the bag standing with the camera orbiting it in every shot, roughly one second per shot, the backdrop changing on every cut inside the espresso and kraft palette.
ACTIVE REFERENCES
@image1 - the TERRES bag. A 250g stand-up coffee bag in uncoated natural kraft paper with a matte finish, a folded tin-tie top, a small brass degassing valve, and an off-white label reading TERRES in a modern serif with ORIGINE ETHIOPIE beneath and TORREFACTION ARTISANALE below a fine rule. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no horizon line, a soft graded floor the bag stands on from the first shot. Each shot uses one backdrop from the espresso and kraft palette: smooth espresso gradient, warm kraft bokeh, crossing copper light bars, drifting coffee dust, or a deep brown field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the kraft paper fibre grain filling frame, a warm kraft glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the uncoated kraft fibres.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the bag on a deep espresso gradient at 20 km/h.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, roasted beans bursting outward past the lens, oil sheen on each one.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a spiral of ground coffee coils around the bag on kraft bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the bag between crossing copper light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the brass degassing valve, a highlight sliding across it.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting coffee dust, the bag flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the off-white TERRES label, the serif wordmark razor sharp.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across the bag, the TERRES label filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The copper of the valve matches into a copper light bar, camera arcing at 30 km/h across a deep brown void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The bag settles into its final position on a polished copper reflective floor, camera pushing in steadily.
ACTION
Kraft fibres fill frame. The camera orbits the bag. Beans burst outward. Ground coffee spirals around it. The brass valve catches light. The label fills frame. The bag settles on polished copper.
PHYSICS
The bag is 250 grams standing on its gusseted base, the kraft creasing where it folds. Beans have real mass and bounce. Ground coffee disperses as fine dust.
LIGHTING
Hard specular key from camera-left at 4400K raking across the bag, a tight rim light on the right edge, copper practicals in the background. White balance fixed at 4400K. Atmospheric haze at 25%.
COLOR GRADE
60:30:10 - deep espresso dominant, kraft secondary, copper accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, beans tumbling, paper crinkling, a grinder burst, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The bag design stays identical to @image1 in every shot: natural kraft paper, folded tin-tie top, brass valve, and the off-white TERRES label with ORIGINE ETHIOPIE and TORREFACTION ARTISANALE legible. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.
SCENE CONTEXT
A 10-second vertical commercial spot for TERRES, a single-origin coffee. Early morning in a small neighbourhood roastery as it opens. Composed camera on a dolly and a crane, never handheld. Four beats in a structured arc, roughly two and a half seconds each.
ACTIVE REFERENCES
@image1 - the TERRES bag. A 250g stand-up coffee bag in uncoated natural kraft paper with a matte finish, a folded tin-tie top, a small brass degassing valve, and a rectangular off-white label reading TERRES in a modern serif with ORIGINE ETHIOPIE beneath and TORREFACTION ARTISANALE below a fine rule. 100% matches the reference.
LOCATION MAP
A small roastery: a drum roaster, a steel bench, a zinc counter, sacks of green beans, one tall window. The set contains only what is listed here.
FIRST FRAME / BLOCKING
Frame opens on the drum roaster turning as steam rises in the cold morning air.
FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, clean spherical rendering.
CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. Slow crane descent through the roastery at 2 km/h, steam rising, the roaster turning.
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. Slow dolly-in as a man in his forties in a canvas apron folds the tin-tie top of the bag and sets it on the counter.
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. Lateral dolly along the counter as he pulls an espresso, the bag standing beside the machine in the foreground.
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. Slow crane rise pulling back as he slides the cup across to a customer, the bag on the counter with its label legible.
ACTION
The roaster turns and steam rises. A roaster folds the bag shut and sets it down. He pulls an espresso beside it. He slides the cup across the counter.
PERFORMANCE
He moves with practised economy, checking things by habit, not looking at the lens. Nobody performs for the lens.
PHYSICS
The bag is 250 grams, standing on its gusseted base with a soft contact shadow, the kraft creasing where folded. Steam rises and disperses. Espresso pours with real crema.
LIGHTING
Cold morning light from one tall window at 5400K, warm tungsten from the work lamps, steam catching both. Atmospheric haze at 20%.
COLOR GRADE
60:30:10 - warm kraft dominant, espresso brown secondary, copper accent.
AUDIO
Diegetic only: the drum roaster turning, beans tumbling, a grinder, an espresso machine, quiet morning street. No dialogue, no subtitles.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, unhurried editorial pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The bag design stays identical to @image1 in every shot: natural kraft paper, folded tin-tie top, brass valve, and the off-white TERRES label with ORIGINE ETHIOPIE and TORREFACTION ARTISANALE legible. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the bag is never shown isolated on a studio backdrop and never appears without a person in the scene.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, the phone propped on a tripod so BOTH of their hands stay free — there is never a phone in their hands.
A man in his forties with a shaved head and a greying beard, wearing a canvas apron over a tee. They are mid-sentence, caught talking — mouth open on a word, eyebrows slightly raised, eyes locked on the lens. Not smiling, not posing.
SETTING — his kitchen in the morning, a grinder and a kettle on the counter behind. It looks real and lived-in, not styled for a shoot, with ordinary everyday things around them.
FRAMING — a real front-camera selfie: the head fills most of the frame with the wide-angle distortion of a selfie lens. The crop is imperfect, the top of the head lightly cut by the frame edge, something intruding at the bottom corner. Slightly off-centre.
IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, a window or lamp blown out to white. No cinematic depth of field, no colour grading, no studio light.
SKIN — real and unretouched: shine on the forehead and nose, visible pores, uneven tone, stray flyaway hairs. No beauty filter, no smoothing.
THE PRODUCT — the bag stands on the counter in front of them and they scoop beans from it with both hands. It keeps exactly the shape, the colours, the materials and every letter of the text of the reference image, at true real-world scale.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. The phone stays propped on a tripod the whole time, so BOTH of their hands stay free — there is never a phone in their hands. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.
They speak ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "I was buying supermarket coffee for fifteen years."
Line 2, at the very end: "Now I can't go back. That's the honest truth."
Between the two lines they say NOTHING at all — silent, only acting.
Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: they lift the kraft bag with both hands and turn it so the TERRES label faces the lens and stays readable, then set it back down. Eye contact kept, lips pressed together, no words.
Beat 3 — SILENT: they scoop a handful of beans from the open bag and let them fall back in.
Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.
Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the window stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin.
The product stays exactly as in the frame in every beat: the natural kraft paper, the tin-tie top, the brass valve and the off-white TERRES label, sharp and unchanged, never distorted, never resized and never losing its text.
Close-mic phone audio with the voice up front, faint room tone, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a men's polo shirt photographed on an INVISIBLE GHOST MANNEQUIN, front view, centred, on a seamless warm bone backdrop with a soft graduated falloff. The shirt holds its worn shape — filled shoulders, a natural chest volume, sleeves falling as if on a body — but no mannequin, no body and no hanger is visible anywhere. The fabric is a heavy combed cotton piqué in deep slate blue, its honeycomb weave clearly visible across the whole surface. The collar and the sleeve cuffs are ribbed in the same slate blue, the collar standing slightly open. A two-button placket runs down from the collar with two matte corozo buttons in a warm bone tone, the top one undone. There is a small tonal slate-blue embroidered wordmark TRAME on the left chest, readable only because the stitching catches the light. The hem has short side vents with a bone-coloured reinforcement stitch. Studio lighting: one large softbox above and slightly front to model the shoulders and the chest volume, a tight rim light down each sleeve to separate the shirt from the background, a raking side light so the piqué honeycomb texture reads across the whole surface, a soft contact shadow under the hem.
Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate. No other text anywhere, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand TRAME, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark TRAME very large, set in a precise modern sans for the wordmark and a condensed sans for captions
· under it, the descriptor COTTON PIQUÉ POLO in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: ENCRE #050A13, MARINE #1B283E, COQUILLE #DECEBE, BLEU ARDOISE #3F5372, ARGILE #8D7B70
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — sober, tailored, timeless. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, and never add any word that is not already on it. It is a garment: it must be WORN on a real body, filled and draping naturally, never floating empty and never held in the hands. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a man in his thirties wearing the polo on a shaded café terrace in late afternoon, leaning back in a rattan chair with one arm over the backrest, an espresso on the marble table. The shirt is worn on his body, the collar sitting naturally open. 85mm, warm side light, shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end fashion e-commerce retouching with razor-sharp piqué weave, true fabric drape and accurate thread colour, ultra-high-resolution 4K apparel photography with a premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, and never add any word that is not already on it. It is a garment: it must be WORN on a real body, filled and draping naturally, never floating empty and never held in the hands. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro on the chest of the worn shirt: the honeycomb piqué weave filling the frame, the tonal embroidered TRAME wordmark catching a raking light on its stitches, the fabric curving with the body underneath. 100mm macro, hard side light.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end fashion e-commerce retouching with razor-sharp piqué weave, true fabric drape and accurate thread colour, ultra-high-resolution 4K apparel photography with a premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, and never add any word that is not already on it. It is a garment: it must be WORN on a real body, filled and draping naturally, never floating empty and never held in the hands. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a close shot of the open collar and the two-button placket on the worn shirt: the ribbed collar standing, the matte corozo buttons, the undone top button, the stitch line of the placket razor sharp. 100mm macro, soft top light, shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end fashion e-commerce retouching with razor-sharp piqué weave, true fabric drape and accurate thread colour, ultra-high-resolution 4K apparel photography with a premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, and never add any word that is not already on it. It is a garment: it must be WORN on a real body, filled and draping naturally, never floating empty and never held in the hands. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a man walking a sunlit city street in the polo, seen from the side at chest height, the fabric moving with his stride, blurred shopfronts behind. 85mm, hard afternoon sun, motion in the background.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end fashion e-commerce retouching with razor-sharp piqué weave, true fabric drape and accurate thread colour, ultra-high-resolution 4K apparel photography with a premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, and never add any word that is not already on it. It is a garment: it must be WORN on a real body, filled and draping naturally, never floating empty and never held in the hands. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an overhead flat lay on pale oak: the polo folded once beside a pair of leather loafers, a canvas belt and folded chino trousers, arranged with clear space between each item. 50mm overhead, soft even light, warm neutrals.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end fashion e-commerce retouching with razor-sharp piqué weave, true fabric drape and accurate thread colour, ultra-high-resolution 4K apparel photography with a premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, and never add any word that is not already on it. It is a garment: it must be WORN on a real body, filled and draping naturally, never floating empty and never held in the hands. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a close shot of the ribbed sleeve cuff on a worn shirt, the arm relaxed at his side, the cuff sitting mid-bicep, the piqué texture continuing up the sleeve. 100mm macro, raking light, shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end fashion e-commerce retouching with razor-sharp piqué weave, true fabric drape and accurate thread colour, ultra-high-resolution 4K apparel photography with a premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, and never add any word that is not already on it. It is a garment: it must be WORN on a real body, filled and draping naturally, never floating empty and never held in the hands. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the polo hanging on a wooden hanger on an open wardrobe rail, seen slightly from below, other clothes out of focus behind it, soft morning light from a window on the left. 50mm, calm interior, shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end fashion e-commerce retouching with razor-sharp piqué weave, true fabric drape and accurate thread colour, ultra-high-resolution 4K apparel photography with a premium editorial finish.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, and never add any word that is not already on it. It is a garment: it must be WORN on a real body, filled and draping naturally, never floating empty and never held in the hands. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — two men in their thirties in the same polo in two different colourways, standing talking on a rooftop at golden hour, seen from the waist up, the low sun raking across both shirts. 85mm, warm backlight, shallow depth of field.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end fashion e-commerce retouching with razor-sharp piqué weave, true fabric drape and accurate thread colour, ultra-high-resolution 4K apparel photography with a premium editorial finish.
SCENE CONTEXT
A 10-second vertical kinetic product spot for TRAME, a combed cotton piqué polo shirt. No people, no location. A single slate blue and bone colour world, the polo held on an invisible ghost mannequin, rotating and drifting in every shot, roughly one second per shot, the backdrop changing on every cut inside the slate blue and bone palette.
ACTIVE REFERENCES
@image1 - the TRAME polo shirt. Deep slate blue combed cotton piqué with a visible honeycomb weave, ribbed collar and cuffs, a two-button placket with matte bone corozo buttons, and a small tonal embroidered TRAME wordmark on the left chest. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no horizon line, no floor until the final beat. Each shot uses one backdrop from the slate blue and bone palette: deep slate gradient, warm bone bokeh, crossing cold white light bars, drifting cotton fibres, or a near-black field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the honeycomb piqué weave, a slate blue glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the honeycomb piqué weave.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the shirt on a deep slate gradient at 20 km/h.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, the ribbed collar springs from folded to standing.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a burst of loose cotton fibres explodes around the shirt on bone bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the shirt between crossing cold white light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on one matte bone corozo button turning in its buttonhole.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting cotton fibres, the shirt flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the ribbed cuff stretches and recovers.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across the chest, the tonal embroidered TRAME wordmark filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The bone of the corozo button matches into a bone light bar, camera arcing at 30 km/h across a near-black void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The shirt settles onto a slate reflective floor, still holding its worn shape, camera pushing in steadily.
ACTION
The weave fills frame. The camera orbits the shirt. The collar springs up. Cotton fibres burst around it. Light bars sweep past. A button turns in its hole. The cuff stretches and recovers. The wordmark fills frame. The shirt settles on a reflective floor.
PHYSICS
The shirt is roughly 240 grams of combed cotton. It moves with real fabric weight and inertia, the hem swinging after the body stops. The ribbed collar and cuffs stretch and recover with true elastic memory. Loose fibres drift slowly through the air.
LIGHTING
Hard specular key from camera-left at 5200K raking across the piqué so the honeycomb texture reads, a tight rim light on the right edge, bone practicals in the background. White balance fixed at 5200K. Atmospheric haze at 20%.
COLOR GRADE
60:30:10 - deep slate blue dominant, near-black secondary, warm bone accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, fabric snapping, a button clicking through cloth, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The polo stays identical to @image1 in every shot: deep slate blue piqué with its honeycomb weave, ribbed collar and cuffs, two-button placket with matte bone corozo buttons, and the tonal embroidered TRAME wordmark. It always holds its worn shape on an invisible ghost mannequin and never collapses flat. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.
SCENE CONTEXT
A 10-second vertical commercial spot for TRAME, a combed cotton piqué polo shirt. Saturday morning in a sunlit Paris courtyard and the flat that opens onto it. Fast editorial cutting, roughly one second per shot, the camera moving in every single shot.
ACTIVE REFERENCES
@image1 - the TRAME polo shirt. Deep slate blue combed cotton piqué with a visible honeycomb weave, ribbed collar and cuffs, a two-button placket with matte bone corozo buttons, and a small tonal embroidered TRAME wordmark on the left chest. 100% matches the reference. It is a garment: it is always WORN on a body, filled and draping, never floating empty.
LOCATION MAP
A cobbled courtyard with a plane tree, a wooden bench, an open ground-floor window with a linen curtain, and a bone-coloured wall catching the low sun. The set contains only the cobbles, the tree, the bench, the window and the man.
FIRST FRAME / BLOCKING
Frame opens low on the cobbles, the low sun flaring between them, a pair of leather loafers walking into frame.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, clean spherical rendering.
CAMERA
0.0-1.6s - 84 degree FOV. Low fast dolly forward across the cobbles at 12 km/h, sun flaring into the lens.
1.6s HARD CUT
1.6-2.4s - 47 degree FOV. Handheld low angle tracking the loafers walking past at 5 km/h.
2.4s WHIP CUT
2.4-3.2s - 29 degree FOV. Fast push-in as he pulls the polo down over his chest, settling it on his shoulders.
3.2s HARD CUT
3.2-4.0s - 12 degree FOV. Orbiting macro on the honeycomb piqué weave across his chest.
4.0s SMASH CUT
4.0-4.8s - 12 degree FOV. Locked macro, his thumb pushes one corozo button through the placket.
4.8s WHIP CUT
4.8-5.4s - 107 degree FOV. Whip pan through the linen curtain lifting in the window.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. High-speed macro, the ribbed collar springs back up after he folds it down.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across his chest, the tonal embroidered TRAME wordmark filling frame.
7.0s MATCH CUT
7.0-7.8s - 63 degree FOV. The bone of the corozo button matches into the bone-coloured courtyard wall, camera arcing along it at 20 km/h.
7.8s HARD CUT
7.8-8.6s - 47 degree FOV. Low tracking shot, he walks across the cobbles past the lens at 5 km/h.
8.6s HARD CUT
8.6-10.0s - 18 degree FOV. Steady push-in on him sitting on the bench in the polo, the plane tree shadow moving across him.
ACTION
The sun flares between the cobbles. Loafers walk through frame. He pulls the polo down over his chest. The piqué weave fills frame. A button goes through the placket. The curtain lifts. The collar springs back. The wordmark fills frame. The button colour aligns with the wall. He walks the courtyard. He sits on the bench.
PERFORMANCE
He moves like a man getting dressed on a day off, unhurried, never looking at the camera.
PHYSICS
The shirt is roughly 240 grams of combed cotton. It falls with real fabric weight, creases at the elbow when the arm bends, and the ribbed collar springs back to standing after being folded. The corozo button has a hard small contact through the placket.
LIGHTING
Low golden morning sun from camera-right raking hard across the cobbles and the bone wall, cool blue fill in the shadow side, dappled light through the plane tree. White balance fixed at 3600K. Atmospheric haze at 14% across the background.
COLOR GRADE
60:30:10 - warm bone stone dominant, cobble grey secondary, deep slate blue accent.
AUDIO
Diegetic only: leather soles on cobbles, fabric moving, a button through cloth, leaves in the plane tree, a distant street.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy editorial pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The polo stays identical to @image1 in every shot: deep slate blue piqué with its honeycomb weave, ribbed collar and cuffs, two-button placket with matte bone corozo buttons, and the tonal embroidered TRAME wordmark. It is WORN on his body in every shot and never appears empty or held. The man keeps the same face, hair and trousers across every cut. The set contains only the cobbles, the tree, the bench, the window and the man. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the polo is never shown on a studio backdrop and never leaves this courtyard.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video filmed INTO A LARGE FULL-LENGTH MIRROR. We see his reflection from the knees up, and the phone is visible in his hand in the reflection, held at chest height — this is a mirror selfie video, the phone MUST be visible in the reflection. The frame is wide enough to show the whole garment, never a close-up on his face.
A man in his early thirties, short dark hair, light stubble, ordinary build, wearing the TRAME polo shirt, caught mid-sentence with his mouth open on a word, eyes on his own reflection, not smiling and not posing.
SETTING — in a bedroom with a large full-length mirror leaning against the wall, an unmade bed and a chair with clothes on it behind him, flat daylight from a window out of frame.
THE PRODUCT — He is WEARING the polo shirt. It is ON HIS BODY, worn normally, not held in his hands and never carried like an object. The reflection shows how it actually falls on him: the shoulder seams sitting on his shoulders, the chest volume, the sleeves ending mid-bicep, the hem falling straight.
IMAGE QUALITY — raw phone video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise in the shadows, heavy phone HDR flattening the contrast, slightly blown-out highlights, compressed social-video look. Unretouched skin with real pores and a little shine. Slightly off-centre mirror framing, the edge of the mirror or a doorframe cutting into the frame.
PRODUCT LOCK — The polo keeps exactly the deep slate blue combed cotton piqué with its visible honeycomb weave, the ribbed collar and cuffs, the two-button placket with matte bone corozo buttons, and the small tonal embroidered TRAME wordmark on the left chest. Spell TRAME correctly. All other clothing is plain and unbranded — no logo, no badge of any kind. No other text in the frame, no watermark, no phone brand name.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
The person in this frame is filming his own reflection in a full-length mirror, the phone held in one hand at chest height and visible in the reflection. The phone stays visible in the reflection exactly as in this frame and never moves out of his hand. He speaks ONLY these two lines, each said ONCE and never repeated:
"I have three of these and I have basically stopped buying anything else."
"Forty washes and the collar still stands up."
Between the two lines he says NOTHING at all — no extra words, no muttering, no repetition.
Beat 1 — he says the first line straight to his reflection.
Beat 2 — he stays silent while he turns once on himself so the shirt is seen from the side, then comes back facing the mirror.
Beat 3 — still silent, he smooths the front of the shirt down once with his free hand.
Beat 4 — he says the second line straight to his reflection.
He keeps exactly the same hairstyle for the entire clip — the same shape, the same length and the same way his hair is worn as in this frame.
PRODUCT LOCK — The polo keeps exactly the deep slate blue combed cotton piqué with its visible honeycomb weave, the ribbed collar and cuffs, the two-button placket with matte bone corozo buttons, and the small tonal embroidered TRAME wordmark on the left chest. He WEARS it for the entire clip: it stays on his body, he never takes it off, never holds it in his hands, and it never changes colour, cut or size.
Small natural handheld drift in the reflection, the mirror itself never moves. Flat indoor daylight, everything in focus, no bokeh, no colour grading, no camera move, no zoom. Close-mic phone audio, room tone underneath, no music. Raw phone footage, TikTok storytime energy. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a city bicycle in full side profile, centred, on a seamless warm bone backdrop with a soft graduated falloff. The bike has a matte deep-teal steel step-through frame with clean welds, tan leather saddle and matching grips, a brushed aluminium front rack, cream tyres, and a single-speed drivetrain. The wordmark VÉLOCE is printed small in cream on the down tube in a fine geometric sans, legible. Studio lighting: one very large softbox from the upper left running a long soft highlight along the top tube, a gentle fill from the right, a soft contact shadow under both tyres. Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate reflections. No other text, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand VELOCE, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark VELOCE very large, set in a clean geometric sans for the wordmark and a small letter-spaced sans for captions
· under it, the descriptor VÉLO DE VILLE in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: TEAL #24555A, TAN #B2854F, BONE #EDE6D8, ALLOY #A7ABA9, INK #1B211F
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — urban, considered, everyday cycling. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bike leaning against a pale plaster wall on a cobbled street at golden hour, long shadows, a caf awning at the frame edge. Warm, European, wide.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 55mm LS lens, ISO 50, f/11, multi-frame focus stacking, large-format HDR studio lighting with six-metre scrims, 16-bit colour workflow, automotive-grade retouching, ultra-high-resolution 4K product photography with razor-sharp paint, leather and alloy separation across the full length.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro of the tan leather saddle, the grain and stitching in sharp relief, the teal frame out of focus behind. 100mm macro, raking light.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 55mm LS lens, ISO 50, f/11, multi-frame focus stacking, large-format HDR studio lighting with six-metre scrims, 16-bit colour workflow, automotive-grade retouching, ultra-high-resolution 4K product photography with razor-sharp paint, leather and alloy separation across the full length.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bike ridden through a bike lane at speed, panned so the rider blurs and the frame stays sharp, city behind. Motion blur, dynamic, documentary.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 55mm LS lens, ISO 50, f/11, multi-frame focus stacking, large-format HDR studio lighting with six-metre scrims, 16-bit colour workflow, automotive-grade retouching, ultra-high-resolution 4K product photography with razor-sharp paint, leather and alloy separation across the full length.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bike parked against a bridge railing at dawn, river and mist behind, cool blue light with one warm street lamp. Calm, cinematic.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 55mm LS lens, ISO 50, f/11, multi-frame focus stacking, large-format HDR studio lighting with six-metre scrims, 16-bit colour workflow, automotive-grade retouching, ultra-high-resolution 4K product photography with razor-sharp paint, leather and alloy separation across the full length.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bike in a repair stand in a workshop, tools on a pegboard behind, warm work light. Craft documentary, honest.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 55mm LS lens, ISO 50, f/11, multi-frame focus stacking, large-format HDR studio lighting with six-metre scrims, 16-bit colour workflow, automotive-grade retouching, ultra-high-resolution 4K product photography with razor-sharp paint, leather and alloy separation across the full length.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bike leaning at a market stall, the front rack loaded with paper bags, flowers and a baguette, midday sun. Lifestyle, warm, generous.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 55mm LS lens, ISO 50, f/11, multi-frame focus stacking, large-format HDR studio lighting with six-metre scrims, 16-bit colour workflow, automotive-grade retouching, ultra-high-resolution 4K product photography with razor-sharp paint, leather and alloy separation across the full length.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro of the chain on the rear cog, the teal paint and brushed alloy catching light, a bead of oil. 100mm macro, hard light.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 55mm LS lens, ISO 50, f/11, multi-frame focus stacking, large-format HDR studio lighting with six-metre scrims, 16-bit colour workflow, automotive-grade retouching, ultra-high-resolution 4K product photography with razor-sharp paint, leather and alloy separation across the full length.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the bike in full side profile against a flat warm bone wall, one hard shadow behind it, shot dead on. Minimal, graphic, editorial.
Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 55mm LS lens, ISO 50, f/11, multi-frame focus stacking, large-format HDR studio lighting with six-metre scrims, 16-bit colour workflow, automotive-grade retouching, ultra-high-resolution 4K product photography with razor-sharp paint, leather and alloy separation across the full length.
SCENE CONTEXT
A 10-second vertical kinetic product spot for VELOCE, a city bicycle. No people, no location. A single teal and bone colour world, the bicycle standing and slowly rotating on an invisible turntable in a seamless void, roughly one second per shot, the backdrop changing on every cut inside the teal palette. Because it is a long object it never levitates: it stays upright on its wheels and the camera does the moving.
ACTIVE REFERENCES
@image1 - the VELOCE bicycle. A matte deep-teal steel step-through frame with clean welds, a tan leather saddle and matching grips, a brushed aluminium front rack, cream tyres, a single-speed drivetrain, and the wordmark VELOCE printed small in cream on the down tube in a fine geometric sans. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no horizon line, a soft graded floor the bicycle stands on from the first shot. Each shot uses one backdrop from the teal palette: smooth bone gradient, deep teal field, crossing warm tan light bars, drifting fine dust, or a near-black void.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on the matte teal paint of the down tube, a bone glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the matte teal paint and one clean weld.
0.8s HARD CUT
0.8-1.6s - 47 degree FOV. Fast 90 degree orbit around the standing bicycle at 20 km/h on a bone gradient.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, the front wheel spinning up, cream tyre and spokes blurring past the lens.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in on the tan leather saddle against deep teal bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the brushed aluminium front rack between crossing warm tan light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the chain settling onto the rear cog, a bead of oil catching light.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting fine dust, the bicycle flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the tan leather grip and the bar end, the stitching sharp.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast slide along the down tube, the cream VELOCE wordmark filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The tan of the saddle matches into a warm tan light bar, camera arcing at 30 km/h across a near-black void.
7.8s HARD CUT
7.8-10.0s - 63 degree FOV. The bicycle rotates to full side profile against a flat bone field, one hard shadow behind it, camera pushing in steadily and settling dead on.
ACTION
Matte teal paint fills frame. The camera orbits the standing bicycle. The front wheel spins up and blurs. The saddle passes in bokeh. The rack cuts between light bars. The chain settles on the cog with a bead of oil. The grip stitching fills frame. The wordmark fills frame. The bicycle rotates to full side profile and settles.
PHYSICS
The bicycle is roughly 12 kilograms of steel standing on two wheels with real contact shadows under each tyre. The wheel spins with true rotational inertia and slows naturally. The chain settles onto the cog with real link articulation. The leather saddle and grips hold their shape.
LIGHTING
Hard specular key from camera-left at 5200K raking along the top tube, a tight rim light on the rear edge, warm tan practicals in the background. White balance fixed at 5200K. Atmospheric haze at 18%.
COLOR GRADE
60:30:10 - warm bone dominant, deep teal secondary, tan leather accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, a freewheel ticking, a chain settling, a low sub hit on the final side profile.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The bicycle design stays identical to @image1 in every shot: matte deep-teal steel step-through frame, tan leather saddle and grips, brushed aluminium front rack, cream tyres, single-speed drivetrain, and the cream VELOCE wordmark on the down tube, legible. It stays at full real bicycle size and is never miniaturised and never levitates. The set contains only seamless colour fields and the graded floor. Every shot contains visible camera movement.
SCENE CONTEXT
A 10-second vertical commercial spot for VELOCE, a city bicycle. Early morning in a European old town as a shop opens. Composed camera on a dolly and a crane, never handheld. Four beats in a structured arc, roughly two and a half seconds each.
ACTIVE REFERENCES
@image1 - the VELOCE bicycle. A matte deep-teal steel step-through bicycle with clean welds, a tan leather saddle and matching grips, a brushed aluminium front rack, cream tyres, a single-speed drivetrain, and the wordmark VELOCE in cream on the down tube. 100% matches the reference.
LOCATION MAP
A cobbled old-town street: pale plaster facades, a bakery with its shutter half up, a cafe terrace stacking chairs, long morning shadows. The set contains only what is listed here.
FIRST FRAME / BLOCKING
Frame opens low on the wet cobbles as the first sun reaches down the street.
FORMAT MODE
Timed multishot, four shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, clean spherical rendering.
CAMERA
0.0-2.5s ESTABLISHING - 63 degree FOV. Slow crane descent down the empty cobbled street at 3 km/h, shutters going up, long shadows.
2.5s HARD CUT
2.5-5.0s PRODUCT IN USE - 47 degree FOV. Slow dolly-in as a man in his forties loads a paper bag of bread into the front rack and swings a leg over the frame.
5.0s HARD CUT
5.0-7.5s LIFESTYLE - 29 degree FOV. Lateral dolly riding alongside him at 12 km/h through the street, the bag steady in the rack, facades passing.
7.5s HARD CUT
7.5-10.0s HERO - 63 degree FOV. Slow crane rise as he leans the bicycle against a plaster wall and walks out of frame, the bicycle alone in full side profile with the wordmark legible.
ACTION
First sun reaches down a cobbled street. A man loads bread into the front rack and swings a leg over. He rides through the street. He leans the bicycle against a wall and walks away.
PERFORMANCE
He moves like someone doing an errand he does every day, unhurried, nodding at a shopkeeper. Nobody performs for the lens.
PHYSICS
The bicycle is roughly 12 kilograms of steel. The wheels roll with true inertia over cobbles and the frame transmits small vibrations. The paper bag shifts in the rack. Leather grips hold their shape.
LIGHTING
Low morning sun from camera-left at 4800K raking down the street, cool blue shadow fill from the sky, warm bounce off plaster. Atmospheric haze at 20%.
COLOR GRADE
60:30:10 - warm plaster bone dominant, deep teal secondary, tan leather accent.
AUDIO
Diegetic only: tyres on cobbles, a freewheel ticking, a shutter going up, distant church bells. No dialogue, no subtitles.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, unhurried editorial pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The bicycle design stays identical to @image1 in every shot: matte teal steel step-through frame, tan leather saddle and grips, brushed aluminium front rack, cream tyres, and the cream VELOCE wordmark on the down tube legible. It stays at full real bicycle size. The people keep the same faces, hair and clothing across every cut. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the bicycle is never shown isolated on a studio backdrop and never appears without a person in the scene.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, the phone propped on a tripod so BOTH of their hands stay free — there is never a phone in their hands.
A man in his forties, glasses, greying temples, wearing a wool overshirt. They are mid-sentence, caught talking — mouth open on a word, eyebrows slightly raised, eyes locked on the lens. Not smiling, not posing.
SETTING — the pavement outside his building, the street behind him, morning light. It looks real and lived-in, not styled for a shoot, with ordinary everyday things around them.
FRAMING — a real front-camera selfie: the head fills most of the frame with the wide-angle distortion of a selfie lens. The crop is imperfect, the top of the head lightly cut by the frame edge, something intruding at the bottom corner. Slightly off-centre.
IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, a window or lamp blown out to white. No cinematic depth of field, no colour grading, no studio light.
SKIN — real and unretouched: shine on the forehead and nose, visible pores, uneven tone, stray flyaway hairs. No beauty filter, no smoothing.
THE PRODUCT — the bicycle stands beside them at full real size, one hand resting on the saddle, and it is never held up or miniaturised. It keeps exactly the shape, the colours, the materials and every letter of the text of the reference image, at true real-world scale.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. The phone stays propped on a tripod the whole time, so BOTH of their hands stay free — there is never a phone in their hands. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.
They speak ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "I sold my car eighteen months ago."
Line 2, at the very end: "I have not missed it once. Not for a second."
Between the two lines they say NOTHING at all — silent, only acting.
Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: they run their free hand slowly along the top tube of the bicycle beside them, then rest it back on the saddle. Eye contact kept, lips pressed together, no words.
Beat 3 — SILENT: they swing one leg over the frame and settle onto the saddle, both hands on the bars.
Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.
Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the window stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin.
The product stays exactly as in the frame in every beat: the matte teal steel frame, the tan leather saddle and grips, the brushed alloy rack and the cream VELOCE wordmark, at full real bicycle size and never miniaturised, sharp and unchanged, never distorted, never resized and never losing its text.
Close-mic phone audio with the voice up front, faint room tone, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
Ultra high-end commercial packshot of a stand-up matte soft-touch candy pouch, upright and centred, on a seamless bright acid-yellow backdrop with a soft graduated falloff. The pouch is deep electric violet with a matte finish and a neat resealable strip at the top. Across the front, the wordmark WOOZY is set in a chunky rounded acid-yellow display sans with a playful wobble to the baseline, perfectly legible. Under it, in white rounded sans, the words CHEWY FRUIT SWEETS. In the lower third, a clear oval window shows the actual sweets inside: glossy pillow-shaped chews in raspberry pink, lime green and tangerine, dusted with fine sugar. A small white starburst in the top right corner reads NO ARTIFICIAL COLOURS. Studio lighting: one large softbox above and slightly front for an even wrap, a violet accent light from the left edge, crisp shadow under the pouch. Photorealistic, 8K, macro-level detail on the matte pouch texture and the sugar dusting, premium advertising aesthetic, no other text, no watermark, no hands.
Design a single BRAND IDENTITY BOARD for the fictional brand WOOZY, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective, no shadows of paper.
USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them, do not restyle them, do not replace them with other pictures — crop them only if the layout needs it.
LAYOUT — a strict editorial grid with generous margins on a flat neutral background taken from the palette below:
· top left, the wordmark WOOZY very large, set in a chunky rounded display sans with a playful wobbling baseline for the wordmark, and a plain rounded sans for captions
· under the wordmark, a one-line descriptor in small letter-spaced caps
· the four photographs arranged as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each a plain rectangle with its name and hex code printed in small caps underneath: ACID YELLOW #FFD400, DEEP VIOLET #4B1E9E, RASPBERRY #F0356E, LIME #9BD62F, TANGERINE #FF7A1A
· a TYPOGRAPHY block showing the alphabet A B C D E F G and the digits 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY
MOOD — loud, joyful, saturated, unapologetically pop. Every colour on the board comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the pouch standing centre while the chewy sweets erupt out of it into the air in a joyful arc against a flat acid-yellow background, each sweet sharp and sugar-dusted. High-speed flash, hard shadow, playful pop advertising.
Capture using a Hasselblad H6D-400c multi-shot with an HC 100mm f/2.2 lens, ISO 64, f/9, focus stacking, hard multi-strobe lighting with saturated coloured gels, 16-bit colour workflow, confectionery retouching, ultra-high-resolution 4K product photography with razor-sharp sugar crystal and matte pouch film detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a teenager's hand pulling the open pouch toward the lens, a few sweets tumbling out onto their palm, bright violet nail polish. Flat frontal flash, saturated colours, Gen-Z snapshot energy.
Capture using a Hasselblad H6D-400c multi-shot with an HC 100mm f/2.2 lens, ISO 64, f/9, focus stacking, hard multi-strobe lighting with saturated coloured gels, 16-bit colour workflow, confectionery retouching, ultra-high-resolution 4K product photography with razor-sharp sugar crystal and matte pouch film detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a dense confectionery display wall: rows and rows of the pouches on bright yellow shelving, one pouch pulled forward and in focus, the rest falling into a repeating blur. Wide angle, retail documentary, saturated.
Capture using a Hasselblad H6D-400c multi-shot with an HC 100mm f/2.2 lens, ISO 64, f/9, focus stacking, hard multi-strobe lighting with saturated coloured gels, 16-bit colour workflow, confectionery retouching, ultra-high-resolution 4K product photography with razor-sharp sugar crystal and matte pouch film detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — an extreme macro of two sweets resting on the pouch: the sugar crystals sparkling like frost, the translucent jelly glowing from within, the matte violet pouch out of focus behind. 100mm macro, backlit.
Capture using a Hasselblad H6D-400c multi-shot with an HC 100mm f/2.2 lens, ISO 64, f/9, focus stacking, hard multi-strobe lighting with saturated coloured gels, 16-bit colour workflow, confectionery retouching, ultra-high-resolution 4K product photography with razor-sharp sugar crystal and matte pouch film detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the pouch floating on the surface of a pool of impossibly blue water, sweets scattered around it bobbing, harsh summer sun, hard-edged shadows. Overhead flat lay, hyper-saturated, playful.
Capture using a Hasselblad H6D-400c multi-shot with an HC 100mm f/2.2 lens, ISO 64, f/9, focus stacking, hard multi-strobe lighting with saturated coloured gels, 16-bit colour workflow, confectionery retouching, ultra-high-resolution 4K product photography with razor-sharp sugar crystal and matte pouch film detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — the pouch in a neon-lit vending machine slot at night, the coil in front of it, magenta and cyan neon reflecting on the plastic window. Nocturnal, cinematic neon, condensation on the glass.
Capture using a Hasselblad H6D-400c multi-shot with an HC 100mm f/2.2 lens, ISO 64, f/9, focus stacking, hard multi-strobe lighting with saturated coloured gels, 16-bit colour workflow, confectionery retouching, ultra-high-resolution 4K product photography with razor-sharp sugar crystal and matte pouch film detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a colourful picnic blanket from above: the open pouch spilling sweets among summer fruit, a striped towel, sunglasses, a checked cloth. Hard midday sun, deep shadows, joyful clutter.
Capture using a Hasselblad H6D-400c multi-shot with an HC 100mm f/2.2 lens, ISO 64, f/9, focus stacking, hard multi-strobe lighting with saturated coloured gels, 16-bit colour workflow, confectionery retouching, ultra-high-resolution 4K product photography with razor-sharp sugar crystal and matte pouch film detail.
Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, do not restyle its typography, and never add any word that is not already on it. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.
SCENE — a strict graphic flat lay: the pouch dead centre on flat acid yellow, the sweets arranged around it in a perfect radiating pattern by colour. Overhead, hard shadow at 45 degrees, Wes-Anderson symmetry.
Capture using a Hasselblad H6D-400c multi-shot with an HC 100mm f/2.2 lens, ISO 64, f/9, focus stacking, hard multi-strobe lighting with saturated coloured gels, 16-bit colour workflow, confectionery retouching, ultra-high-resolution 4K product photography with razor-sharp sugar crystal and matte pouch film detail.
SCENE CONTEXT
A 10-second vertical kinetic product spot for WOOZY, chewy fruit sweets. No people except one hand, no location. A single acid-yellow colour world, the pouch levitating and rotating in every shot, roughly one second per shot, the backdrop changing on every cut inside the yellow and violet palette.
ACTIVE REFERENCES
@image1 - the WOOZY pouch. A stand-up matte soft-touch pouch in deep electric violet with a resealable strip, a chunky rounded acid-yellow "WOOZY" wordmark with a wobbling baseline, "CHEWY FRUIT SWEETS" in white rounded sans beneath, a clear oval window showing glossy sugar-dusted pillow chews in raspberry pink, lime green and tangerine, and a small white starburst reading "NO ARTIFICIAL COLOURS". 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no floor line and no horizon until the final beat, when a glossy white reflective mirror floor enters frame. Each shot uses one backdrop from the yellow and violet palette: flat acid yellow, violet gradient, crossing raspberry neon bars, drifting sugar dust, or a saturated lime field.
FIRST FRAME / BLOCKING
Frame opens in extreme macro on sugar crystals glittering on a single chew, a acid yellow glow behind it.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.
CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across sugar crystals on a chew.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the pouch levitating and rotating on a acid yellow gradient.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, sweets bursting outward past the lens in an arc.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a hand snatches one sweet mid-air beside the levitating pouch on violet bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc, the pouch levitating between crossing raspberry neon light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on the resealable strip separating, the film creasing.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting sugar dust, the pouch flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, a sweet pulled and stretched between two fingers, the jelly glowing translucent.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt up the pouch, the acid-yellow WOOZY wordmark filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The acid yellow of the wordmark matches into a acid yellow light bar, camera arcing at 30 km/h across a deep violet void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The pouch descends and lands on a glossy white reflective mirror floor, settling with its reflection, camera pushing in steadily.
ACTION
Sugar glitters on a chew. The pouch levitates and rotates. Sweets burst outward in an arc. A hand snatches one mid-air. The resealable strip separates. A sweet is pulled and stretched. The wordmark fills frame. The pouch lands on a glossy floor and settles.
PHYSICS
The pouch is roughly 150 grams, its matte film creasing where gripped and holding its gusseted shape. The sweets have real elastic resistance when stretched and a slight tack. Sugar crystals catch light individually. The pouch lands with a soft settle and a true reflection.
LIGHTING
Hard specular key from camera-left at 5600K raking across the pouch, a tight rim light on the right edge, raspberry and lime practicals in the background. White balance fixed at 5600K. Atmospheric haze at 10%.
COLOR GRADE
60:30:10 - acid yellow dominant, deep violet secondary, raspberry accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, pouch film crinkling, a wet chew, sweets bouncing, a low sub hit on the final landing.
STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The pouch design stays identical to @image1 in every shot: matte deep-violet film, acid-yellow WOOZY wordmark with its wobbling baseline, CHEWY FRUIT SWEETS beneath, the clear oval window with pink, green and orange chews, the white NO ARTIFICIAL COLOURS starburst, all text sharp and legible. The set contains only seamless colour fields and, in the final beat, the mirror floor. Every shot contains visible camera movement.
CINEMATIC candy commercial, vertical 9:16, ten seconds, only three or four slow cuts. A slow push-in across a sunlit picnic blanket onto the violet WOOZY pouch; a lazy macro drift over the sugar-dusted sweets spilling from its mouth; sunlight raking across the matte pouch as a hand reaches in slowly; a final slow rise onto the acid-yellow wordmark, holding. Saturated but warm, hard summer sun, real shadows. Sound design: distant summer ambience, the crinkle of the pouch, a soft chew, a bright chime on the final hold. No dialogue, no on-screen text, no subtitles.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, the phone propped up so both hands stay free — there is never a phone in their hands.
A young woman in her early twenties, freckled fair skin, bleached blonde hair in a messy claw clip, silver braces, wearing a bright green hoodie. They are mid-sentence, caught talking — mouth open on a word, eyebrows slightly raised, eyes locked on the lens. Not smiling, not posing.
SETTING — her bedroom, fairy lights and posters on the wall behind, a messy desk edge in frame. It looks real and lived-in, not styled for a shoot, with ordinary everyday things around them.
FRAMING — a real front-camera selfie: the head fills most of the frame with the wide-angle distortion of a selfie lens. The crop is imperfect, the top of the head lightly cut by the frame edge, something intruding at the bottom corner. Slightly off-centre.
IMAGE QUALITY — raw front-camera video still: slightly soft, visible sensor noise, heavy phone HDR flattening the contrast, a window blown out to white. No cinematic depth of field, no colour grading, no studio light.
SKIN — real and unretouched: shine on the forehead and nose, visible pores, uneven tone, stray flyaway hairs. No beauty filter, no smoothing.
THE PRODUCT — they hold the product from the reference image low and loose near the collarbone in one hand, casually, partly cropped by the frame edge, its label still readable but not presented to the camera. They are talking, not showing it off. It keeps exactly the shape, the colours, the materials and every letter of the text of the reference image.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Continue this phone video from the exact frame shown. The phone stays propped up the whole time, so BOTH hands stay free — there is never a phone in their hands. ONE SINGLE CONTINUOUS TAKE, no cuts, no scene changes.
They speak ONLY these two lines, each said ONCE and never repeated:
Line 1, at the very start: "My friends finish a whole bag before we even leave the house."
Line 2, at the very end: "Sour first, then it goes sweet. That is why."
Between the two lines they say NOTHING at all — silent, only acting.
Beat 1 — already mid-sentence, delivering line 1 straight into the lens with a small eyebrow raise.
Beat 2 — SILENT: their free hand brings the WOOZY pouch up close to the lens and holds it there, slowly rotating it so the yellow wordmark turns fully toward the camera and stays readable, then lowers it. Eye contact kept, lips pressed together, no words.
Beat 3 — SILENT: they pull the pouch open, tip one sweet into their palm and pop it into their mouth.
Beat 4 — leans back, shrugs one shoulder and delivers line 2 with a small closed-mouth smile.
Keep the raw look of the frame: the head stays large with selfie wide-angle distortion, the crop stays imperfect, the window stays blown out white, the image stays slightly soft with phone HDR flatness and sensor noise. Natural body sway throughout, never still. Real unretouched skin.
The product stays exactly as in the frame in every beat: matte deep violet stand-up pouch, chunky acid-yellow WOOZY wordmark, clear oval window showing the sweets, sharp and unchanged, never distorted, never resized and never losing its label.
Close-mic phone audio with the voice up front, faint room tone, no music. Raw iPhone footage, TikTok storytime energy, no-filter realism. Vertical 9:16. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.
LE VOCABULAIRE
Les soixante-douze mots que tu vas croiser dans toute la formation.
======================================================================
LES MOTS DE BASE
======================================================================
PROMPT
Le texte que tu écris pour demander une image ou une vidéo.
→ C'est ton brief. Le modèle ne devine rien : tout ce qui n'est pas écrit sera inventé à ta place.
··············································
MODÈLE
Le moteur qui fabrique l'image ou la vidéo. Nano Banana Pro, GPT Image 2, Seedance sont des modèles.
→ Chacun a ses forces. On ne choisit pas au hasard : le guide « Quel modèle pour quoi » est là pour ça.
··············································
GÉNÉRER, UNE GÉNÉRATION
Lancer le modèle une fois et récupérer un résultat.
→ Chaque génération se paie. C'est l'unité de compte de tout ton travail.
··············································
GÉNÉRATEUR
Un long texte tout prêt que tu colles dans une conversation et qui écrit le prompt à ta place, en te posant des questions.
→ Les fichiers ①, ②, ③ et ⑨ du dossier Bonus sont des générateurs. Tu ne pars jamais de la page blanche.
··············································
WORKFLOW
L'enchaînement complet des étapes, de la demande du client au fichier livré.
→ Un bon visuel isolé ne vaut rien : c'est le workflow qui permet d'en sortir vingt qui se ressemblent, dans les délais. C'est ce que la formation t'apprend, plus que les outils.
··············································
RÉFÉRENCE
Une image que tu joins à ton prompt pour que le modèle s'en serve.
→ C'est ce qui fait la différence entre « un sac marron » et TON sac. Sans référence, le modèle invente le produit.
··············································
ITÉRER
Relancer en corrigeant une seule chose à la fois.
→ On ne réécrit jamais tout. On ajoute une phrase, on relance, on regarde. Dix petites corrections valent mieux qu'une grande.
··············································
BRIEF
Ce que le client veut vraiment : le produit, la cible, le ton, le nombre de visuels, la date.
→ Un brief flou donne un travail refusé. On le fait dire au client par écrit avant de générer quoi que ce soit.
··············································
MOODBOARD
Une planche d'images qui montre l'ambiance visée, avant de produire.
→ Il se valide en cinq minutes et évite de refaire une campagne entière. C'est l'étape la moins chère du métier.
··············································
HALLUCINATION
Quand le modèle invente quelque chose que tu n'as jamais demandé : un logo, une marque, un objet.
→ C'est le défaut le plus coûteux. On l'empêche en verrouillant et en interdisant dans le negative prompt.
··············································
ARTEFACT
Un défaut visuel du modèle : un doigt en trop, un texte illisible, un motif qui bave.
→ On les cherche AVANT de livrer. Un artefact repéré par le client, c'est la crédibilité perdue.
··············································
======================================================================
L'IMAGE
======================================================================
RATIO, ou FORMAT
La forme du cadre, écrite largeur:hauteur. 1:1 est carré, 4:5 est le portrait Instagram, 9:16 le plein écran du téléphone, 16:9 le format paysage.
→ Le ratio se décide AVANT de générer. Recadrer après coup, c'est jeter des pixels.
··············································
RÉSOLUTION
La finesse de l'image, en 1K, 2K ou 4K.
→ Chez Nano Banana Pro, 1K et 2K coûtent pareil : générer en 1K ne fait économiser rien du tout. Prends 2K minimum, 4K si le client imprime.
··············································
PACKSHOT
La photo du produit seul, propre, sur fond uni, sans décor et sans personne.
→ C'est la première image de toute fiche produit. Elle doit être parfaite : c'est elle qui déclenche l'achat.
··············································
MACRO
Un plan très rapproché où le sujet remplit le cadre, ou déborde.
→ Un macro montre la matière : la panure, le grain du cuir, la condensation. C'est ce qui donne envie.
··············································
PLAN LARGE
L'inverse : le sujet est petit et on voit tout l'environnement.
→ C'est le plan qui raconte où on est. Sans lui, une série n'a pas de lieu.
··············································
CADRAGE
Ce que tu décides de mettre dans le cadre, et surtout ce que tu laisses dehors.
→ Le cadrage change plus une photo que la lumière. C'est ce qu'on varie en premier dans une série.
··············································
PLONGÉE et CONTRE-PLONGÉE
La caméra au-dessus du sujet et qui regarde vers le bas, ou en dessous et qui regarde vers le haut.
→ La plongée écrase et rend petit, la contre-plongée grandit. Sur un plat, une légère plongée est presque toujours le bon choix.
··············································
FOCALE
L'objectif, en millimètres. 16 à 28 mm est très large et déforme, 50 mm voit comme l'œil, 85 à 100 mm resserre et écrase le fond.
→ Écrire la focale dans un prompt change tout le rendu. « 16 mm » donne du reportage, « 85 mm » donne du portrait.
··············································
PROFONDEUR DE CHAMP
La zone nette de l'image. Faible profondeur : le sujet est net et le fond est flou.
→ Elle s'écrit avec l'ouverture. f/2 pour détacher le sujet, f/8 ou f/11 pour que tout soit net.
··············································
BOKEH
Le flou du fond, quand les lumières deviennent des ronds doux.
→ C'est ce qui fait « photo pro ». Mais un bokeh partout dans une série UGC tue l'effet fait maison.
··············································
ESPACE NÉGATIF
Le vide autour du sujet.
→ C'est ce qui fait cher. Un produit petit dans beaucoup de vide se lit comme du luxe ; collé aux bords, comme une promo.
··············································
HORS-CHAMP
Ce qui existe dans la scène mais reste en dehors du cadre : une main, une lampe, quelqu'un.
→ Un bras qui entre depuis le hors-champ rend une image vivante sans qu'on ait à gérer un visage.
··············································
COLORIMÉTRIE, ou GRADE
L'ambiance de couleur d'une image : chaude, froide, saturée, délavée.
→ C'est le fil qui tient une série. Vingt visuels magnifiques mais avec vingt colorimétries différentes ne forment pas une campagne.
··············································
GRAIN
Le bruit fin d'une pellicule argentique.
→ Un peu de grain casse le côté trop propre du numérique. C'est le réglage le plus rentable pour faire vrai.
··············································
HALATION
Le halo doux qui déborde autour des zones très lumineuses sur une pellicule.
→ Deux mots dans un prompt et une image numérique se met à ressembler à de l'argentique.
··············································
======================================================================
LA LUMIÈRE
======================================================================
LUMIÈRE DURE et LUMIÈRE DOUCE
Dure : une petite source, des ombres nettes aux bords tranchés. Douce : une grande source, des ombres floues.
→ C'est le premier choix à faire. Le soleil de midi et un flash sont durs, une fenêtre voilée et un ciel couvert sont doux.
··············································
SOURCE
D'où vient la lumière, et combien il y en a.
→ Une seule source donne du caractère. Trois sources donnent un rendu de catalogue. Écris toujours combien il y en a.
··············································
CONTRE-JOUR
La lumière est derrière le sujet et arrive vers l'objectif.
→ Ça dessine un liseré autour du sujet et ça fait de la fumée ou de la vapeur un spectacle.
··············································
HEURE DORÉE
L'heure qui suit le lever et précède le coucher du soleil, lumière basse et chaude.
→ Magnifique et surexploitée. À éviter quand tout le monde l'utilise dans ton secteur.
··············································
FLASH DIRECT
Un flash monté sur l'appareil et envoyé droit sur le sujet.
→ Ombre dure derrière, couleurs qui claquent, hautes lumières brûlées. C'est le look des comptes food et street sur Instagram.
··············································
BALANCE DES BLANCS
Le réglage qui décide si l'image tire vers le jaune ou vers le bleu.
→ Un intérieur mélange souvent la lumière du jour et des ampoules chaudes. Il faut demander au modèle d'équilibrer les deux.
··············································
HAUTES LUMIÈRES et OMBRES
Les zones les plus claires et les plus sombres de l'image.
→ Des hautes lumières brûlées et des ombres bouchées donnent du caractère. Tout récupérer donne une image plate.
··············································
======================================================================
LA MÉTHODE
======================================================================
VERROU, ou VERROUILLER
Une phrase du prompt qui interdit au modèle de changer quelque chose : un visage, une couleur, une étiquette.
→ C'est le cœur du métier. On ne demande pas, on verrouille. Ce qui n'est pas verrouillé sera modifié.
··············································
PHOTO-MÈRE
La première image validée d'une série. On la joint ensuite à toutes les autres pour qu'elles héritent de sa lumière et de sa colorimétrie.
→ C'est ce qui transforme des images séparées en une campagne. Sans elle, chaque visuel part dans sa direction.
··············································
NEGATIVE PROMPT
La liste de ce que tu ne veux PAS voir, en fin de prompt.
→ Attention au piège : n'écris jamais « no text » sur une photo qui contient une étiquette, le modèle l'effacerait. On préserve un texte en le nommant.
··············································
FICHE DE CASTING
Un portrait neutre de ton mannequin, fond gris, lumière plate, sans mise en scène.
→ On la génère une fois et on la réutilise partout. Sans elle, tu as vingt photos et vingt personnes différentes.
··············································
RÉFÉRENCE DE MOOD
Une image jointe dont on ne veut que l'ambiance : les couleurs, les matières, la lumière. Pas le cadrage.
→ Il faut l'écrire dans le prompt, sinon le modèle la recopie telle quelle. C'est ce qui permet de réutiliser un décor sans refaire la même photo.
··············································
ÉCHELLE
La taille réelle du produit, en centimètres, et par rapport au corps.
→ « Correctement proportionné » ne veut rien dire pour un modèle. « Large comme deux mains, arrive à mi-cuisse » fonctionne.
··············································
IMG2IMG, ou IMAGE-TO-IMAGE
Générer une image à partir d'une autre image, jointe en entrée.
→ C'est le mode obligatoire dès qu'un vrai produit est en jeu. En texte seul, le modèle réinvente le produit.
··············································
TEXT-TO-IMAGE
Générer à partir du texte seul, sans image jointe.
→ Bon pour un décor, une ambiance, un fond. Jamais pour un produit qui doit être reconnu.
··············································
IMAGE-TO-VIDEO
Animer une image fixe déjà validée.
→ C'est la méthode la plus sûre en vidéo : le modèle ne peut plus rater le cadre, il ne fait que le mettre en mouvement.
··············································
JSON
Une façon d'écrire un prompt en cases nommées : scène, lumière, pellicule, caméra, interdits.
→ Ça force à ne rien oublier. Chaque case reçoit une phrase, jamais une liste de mots-clés.
··············································
RETOUCHE
Nettoyer et monter en qualité une photo existante, sans changer la scène.
→ Retoucher n'est pas remettre en scène. On ne change ni l'heure, ni la lumière, ni le décor. On nettoie.
··············································
DÉCLINAISON
La même campagne redéclinée dans un autre format, une autre couleur, une autre langue.
→ C'est là qu'est la marge : le travail de conception est déjà payé, la déclinaison coûte quelques centimes.
··············································
======================================================================
LA VIDÉO
======================================================================
PLAN
Un morceau de film entre deux coupes, avec une seule position de caméra.
→ Un spot de quinze secondes, c'est six à onze plans. Un plan égale une action, pas trois.
··············································
COUPE FRANCHE
Le passage instantané d'un plan au suivant, sans fondu.
→ C'est ce qui donne le rythme d'une pub. Il faut l'écrire en majuscules dans le prompt, et même là le modèle résiste.
··············································
FONDU
Le passage progressif d'un plan à l'autre.
→ C'est ce que les modèles font par défaut quand on ne l'interdit pas, et ça ramollit tout de suite un spot.
··············································
TIMECODE
Le repère de temps d'un plan, écrit 00:03 à 00:06.
→ Les timecodes dans le prompt sont ce qui empêche le modèle de faire un seul long plan mou.
··············································
STORYBOARD
La planche qui montre tous les plans du film en petites cases, avant de tourner.
→ On le génère avec GPT Image 2. Il coûte le prix d'une image et évite de payer une vidéo ratée.
··············································
MOUVEMENT DE CAMÉRA
Travelling, panoramique, caméra à l'épaule, plan fixe.
→ Un seul mouvement principal par plan. Deux mouvements dans le même plan et le modèle fait n'importe quoi.
··············································
HYPER MOTION
Le produit seul, en apesanteur, qui tourne au ralenti avec du flou de mouvement.
→ C'est le plan d'ouverture des pubs produit. Il ne raconte rien, il fait envie.
··············································
B-ROLL
Les plans d'illustration qu'on intercale : les mains, la matière, le lieu, un détail.
→ C'est ce qui sauve un montage. Sans b-roll, il ne reste qu'une personne qui parle.
··············································
UGC
User Generated Content : une vidéo qui doit ressembler à un téléphone tenu à la main par un vrai client.
→ C'est plus dur à réussir qu'un beau plan. Il faut tuer le bokeh, la belle lumière et l'étalonnage.
··············································
LIP SYNC
La synchronisation des lèvres avec une voix.
→ C'est le point le plus fragile de la vidéo générée. Si tu peux raconter sans faire parler, fais-le.
··············································
SON DIÉGÉTIQUE
Le son qui vient de la scène elle-même : la rue, les couverts, la friteuse. Pas de musique ajoutée.
→ C'est ce qui rend une vidéo crédible. Une musique plaquée dessus la fait basculer en publicité.
··············································
RALENTI
Le mouvement filmé plus vite puis rejoué lentement.
→ Réservé à la matière : une sauce qui coule, de la fumée, un tissu. Sur une personne, ça fait tout de suite carte postale.
··············································
UPSCALE
Agrandir une vidéo ou une image après coup pour gagner en définition.
→ Générer en 720p puis monter avec Topaz coûte moins cher que générer en 1080p, et rend souvent mieux.
··············································
======================================================================
LE MÉTIER ET LA LIVRAISON
======================================================================
LIVRABLE
Ce que le client reçoit vraiment : les fichiers, dans les bons formats, dans un dossier rangé.
→ Un beau visuel envoyé en vrac dans une conversation ne vaut pas un dossier propre. La livraison fait partie du travail.
··············································
EXPORT
La sortie finale du fichier : format, poids, qualité.
→ Du JPEG pour le web sous 300 Ko, du PNG quand il faut de la transparence, du 4K uniquement si c'est imprimé.
··············································
CARROUSEL
Une publication de plusieurs images qu'on fait défiler.
→ La première image décide si on fait défiler. Les macros de matière marchent très bien en deuxième et troisième position.
··············································
FEED, STORY, REEL
Le fil principal en 4:5 ou 1:1, la story verticale en 9:16 qui dure vingt-quatre heures, la vidéo courte verticale.
→ Prévoir les trois formats dès la conception coûte presque rien. Les rattraper après coup oblige à recadrer et à perdre en qualité.
··············································
MOCKUP
Une mise en situation du visuel : sur un écran de téléphone, une affiche, un packaging.
→ C'est ce qui aide un client à se projeter. Un visuel seul se juge, un visuel en situation se valide.
··············································
FILIGRANE
Une marque semi-transparente posée sur l'image.
→ On l'ajoute sur les propositions envoyées avant paiement, jamais sur le livrable final.
··············································
DROITS D'USAGE
Ce que le client a le droit de faire avec les images : où, combien de temps, sur quels supports.
→ À écrire noir sur blanc dans le devis. C'est ce qui distingue un prestataire d'un amateur.
··············································
======================================================================
LA TECHNIQUE ET L'ARGENT
======================================================================
API
Le tuyau qui relie ton application aux modèles, sans passer par un site web.
→ C'est ce qui te permet de lancer vingt images d'un coup au lieu de cliquer vingt fois.
··············································
CLÉ API
Ton mot de passe personnel pour utiliser l'API. Une longue suite de caractères.
→ Elle est liée à ton compte et à ton argent. On ne la partage jamais, on ne la met jamais dans un fichier public.
··············································
CRÉDIT
L'unité de facturation de la plateforme. Chaque génération en consomme.
→ Une image en 4K coûte quelques centimes. Une vidéo coûte au moins dix fois plus, et jusqu'à cent fois en quinze secondes haute définition. C'est le rapport à retenir.
··············································
ENDPOINT
L'adresse exacte d'un modèle sur la plateforme, du genre bytedance/seedance-2-5.
→ Une lettre de travers et tu reçois une erreur 422. C'est la panne la plus fréquente quand on débute.
··············································
ERREUR 422
Le modèle a refusé un réglage : une durée impossible, une résolution qu'il ne connaît pas.
→ Ce n'est pas une panne, c'est un refus. Reviens sur un format et une durée standard, puis relance.
··············································
ERREUR 429
Tu as lancé trop de générations en même temps.
→ Espace tes envois. Quatre générations en vol en même temps est un bon plafond.
··············································
FILE D'ATTENTE
Le temps entre le moment où tu lances et le moment où le résultat arrive.
→ Une image met une à deux minutes, une vidéo de vingt secondes met plusieurs minutes. C'est normal, ne relance pas.
··············································
SEED, ou GRAINE
Le numéro de départ du hasard d'une génération.
→ Même prompt et même graine donnent la même image. C'est utile pour comparer deux prompts toutes choses égales par ailleurs.
··············································
BIBLIOTHÈQUE DE 35 STUDIOS
==========================
MODE D'EMPLOI
Chaque studio est un bloc-scène prêt à l'emploi, sans produit.
Copie le bloc qui t'intéresse et colle-le dans ton prompt, à la place de la description de décor.
Les décors du STUDIO s'appuient sur cette bibliothèque — certains y portent un autre nom, et l'app en ajoute quelques-uns à elle (les décors voyage : Capri, Marrakech, Tokyo…).
----------------------------------------------------------------------
Bibliothèque de studios — 35 ambiances réutilisables
Ressource livrée avec la formation (Module 2). Chaque studio est un bloc-scène figé, sans produit, prêt à poser sur n'importe quel objet via l'instruction de préservation + image de référence.
> Mode d'emploi. Pour générer : [en-tête de préservation produit] + [un studio ci-dessous] + [image du produit en référence]. Le mot "Product" (générique) marque la place vide du produit, qui arrive par la référence — c'est ce qui rend chaque studio universel.
>
> En-tête de préservation à coller avant tout studio :
>
> You have a reference product image attached. Place this exact product — unchanged — into the scene below.
> Do not recreate or modify the product. Keep its shape, label, text and colors 100% identical. Only integrate it naturally.
> Scene JSON:
>
> ⚠️ Prompts en anglais (rappel formation). Chaque entrée a une annotation pédagogique : le(s) principe(s) du Module 1 et 2 qu'elle illustre.
---
Comment lire une annotation
Chaque studio renvoie aux principes :
- M1 = Module 1 (logique de l'image) · M2 = Module 2 (prompt structuré)
- Ex. « M1-2.1 matérialité + M1-2.2 film » = ce studio s'appuie sur la matière nommée et la référence pellicule.
---
Famille 1 — Botanique / Végétal
1. MOSS WHISPER — Organic minimal
Annotation : le studio "vert botanique" de base. Illustre M1-2.1 (matérialité : "individual moss filaments hyper-detailed", "dewdrops") et M1-1.1 (réduction d'incertitude par le détail macro). Le negative_prompt interdit le cliché "extra objects".
{
"name": "MOSS WHISPER", "mood": "Organic minimal",
"scene": { "description": "Ultra photorealistic macro botanical photography. Dense fresh moss bed, Product nestled naturally between moss clusters. Deep rich forest green, individual moss filaments hyper-detailed. Small dewdrops on moss tips catching cold light.", "surface": "Natural moss bed, organic green texture", "background": "Soft dark forest green gradient fading to near black" },
"lighting": { "type": "Single diffused cold light from above", "effect": "Soft green ambient glow, micro-shadows in moss filaments" },
"film": { "stock": "Kodak Portra 400", "grain": "Fine natural grain", "tonality": "Rich desaturated greens, deep shadows" },
"camera": { "lens": "100mm macro", "quality": "8K ultra photorealistic luxury product photography" },
"negative_prompt": "No people, no watermark, no extra objects"
}
13. MOSS STACK — Perfect balance
Annotation : variante "zen équilibre". Montre M1-1.3 (hiérarchie) : la pile de pierres moussues est posée tôt dans la description pour dominer. Lumière forestière diffuse (M1-2.2 inféré par "dappled green light").
{
"name": "MOSS STACK", "mood": "Perfect balance",
"scene": { "description": "Product balanced perfectly on top of a carefully stacked column of flat moss-covered stones. Each stone slightly different — grey, green, brown. The stack rises from a moss-covered forest floor. Perfect zen balance.", "surface": "Moss-covered forest floor", "background": "Soft dark forest gradient, out of focus trees" },
"lighting": { "type": "Diffused forest light filtering through canopy", "effect": "Dappled green light, soft and organic" },
"film": { "stock": "Kodak Portra 400", "grain": "Fine natural grain", "tonality": "Rich organic greens, earthy balance" },
"camera": { "lens": "85mm f/1.8", "quality": "8K ultra photorealistic forest zen product photography" },
"negative_prompt": "No people, no watermark, no extra objects"
}
15. RAIN BLOOM — Wet luxuriant
Annotation : ambiance tropicale humide et saturée. Illustre M1-2.4 (mood = signature colorimétrique) poussé vers le saturé. Les gouttes d'eau = matérialité (M1-2.1).
{
"name": "RAIN BLOOM", "mood": "Wet luxuriant",
"scene": { "description": "Product surrounded by lush tropical flowers and leaves in the rain. Large water droplets falling around the Product, droplets on every petal and leaf surface. Orchids and tropical blooms in rich deep saturated colors. Wet, luxuriant, alive.", "surface": "Wet dark tropical stone or soil", "background": "Lush dark tropical foliage gradient" },
"lighting": { "type": "Soft diffused tropical light through rain", "effect": "Wet surfaces gleaming, water droplets catching light" },
"film": { "stock": "Kodak Ektar 100", "grain": "Fine natural grain", "tonality": "Deep saturated tropical colors, rich contrast" },
"camera": { "lens": "85mm macro", "quality": "8K ultra photorealistic tropical rain product photography" },
"negative_prompt": "No people, no watermark, no extra objects"
}
22. PALM TRANCE — Exotic dawn
Annotation : jeu d'ombres graphiques. Illustre M1-1.3 (l'effet d'ombre de palme est l'élément hero, donc détaillé) et la lumière comme dessin ("graphic shadow patterns").
{
"name": "PALM TRANCE", "mood": "Exotic dawn",
"scene": { "description": "Product surrounded by tropical palm leaves at dawn — large exotic fronds casting graphic shadows. Soft pink-orange dawn light filtering through the leaves, casting warm graphic shadow patterns across the Product and surface.", "surface": "Pale sand or white stone surface with palm shadow patterns", "background": "Soft pastel pink-orange dawn sky through palm fronds" },
"lighting": { "type": "Soft dawn light from behind palm fronds", "effect": "Graphic palm shadow patterns on Product and surface" },
"film": { "stock": "Kodak Portra 400", "grain": "Fine natural grain", "tonality": "Soft warm dawn pastels, exotic and serene" },
"camera": { "lens": "85mm", "quality": "8K ultra photorealistic tropical dawn product photography" },
"negative_prompt": "No people, no watermark, no extra objects"
}
24. WILD SHADE — Untamed lush
Annotation : jungle dramatique. Illustre M1-1.3 par le clair-obscur (un seul shaft de lumière = sujet, reste en ombre) et M1-2.4 (vert profond saturé en signature).
{
"name": "WILD SHADE", "mood": "Untamed lush",
"scene": { "description": "Product deep in lush untamed tropical jungle — large wild leaves, tangled vines, dense vegetation surrounding the Product. Dramatic shafts of light breaking through the dense canopy above. Raw and untamed nature.", "surface": "Dark jungle floor — rich dark soil, fallen leaves", "background": "Dense tropical jungle foliage, dark and lush" },
"lighting": { "type": "Dramatic shaft of sunlight breaking through dense jungle canopy", "effect": "Single dramatic light shaft on Product, deep shadows everywhere else" },
"film": { "stock": "Kodak Ektar 100", "grain": "Fine grain", "tonality": "Deep saturated jungle greens, dramatic contrast" },
"camera": { "lens": "85mm", "quality": "8K ultra photorealistic wild jungle product photography" },
"negative_prompt": "No people, no watermark, no extra objects"
}
29. BLOOM STILL — White botanical
Annotation : nature morte blanc-sur-blanc. Cas d'école du negative_prompt qui interdit ("no strong colors") pour tenir la palette — M1-3.1 (corriger = contraindre).
{
"name": "BLOOM STILL", "mood": "White botanical",
"scene": { "description": "Classic white botanical still life. Product surrounded by white flowers — peonies, ranunculus, white orchids — all in soft white tones. Petals scattered naturally around the base. Clean, pure, elegant white-on-white.", "surface": "White marble or white stone surface", "background": "Soft white gradient, botanical elegance" },
"lighting": { "type": "Soft diffused natural light from above-left", "effect": "Soft shadows in petals, gentle botanical light" },
"film": { "stock": "Kodak Portra 400", "grain": "Fine natural grain", "tonality": "Soft white-on-white, subtle warm tones in petals" },
"camera": { "lens": "85mm macro", "quality": "8K ultra photorealistic white botanical product photography" },
"negative_prompt": "No people, no watermark, no extra objects, no strong colors"
}
31. BLACK DREAM — Dark ethereal
Annotation : opposé de BLOOM STILL — botanique gothique noir-sur-noir. Le produit est le seul élément éclairé : M1-1.3 clair-obscur + interdiction des couleurs vives.
{
"name": "BLACK DREAM", "mood": "Dark ethereal",
"scene": { "description": "Product surrounded by black flowers and dark organic elements — black dahlias, dark roses, dark velvet petals. Everything in deep dark tones with only the Product catching a single ethereal light. Gothic luxury, dark beauty.", "surface": "Black velvet or black stone surface", "background": "Deep black gradient with dark organic textures" },
"lighting": { "type": "Single ethereal cold light on Product only", "effect": "Product glows against dark surroundings, flowers barely visible in deep shadow" },
"film": { "stock": "Kodak Cinestill 800T", "halation": "Cold blue halation on Product edges", "grain": "Heavy grain", "tonality": "Near total black, Product isolated in cold light" },
"camera": { "lens": "100mm macro", "quality": "8K ultra photorealistic dark gothic luxury product photography" },
"negative_prompt": "No people, no watermark, no bright colors"
}
---
Famille 2 — Minéral / Pierre / Bois
6. STONE REST — Grounded bold
Annotation : matérialité brute. "volcanic basalt, mineral veining" = M1-2.1 dans toute sa force ; lumière dure latérale pour révéler la texture.
{
"name": "STONE REST", "mood": "Grounded bold",
"scene": { "description": "Raw dark volcanic basalt stone surface, Product resting naturally on irregular stone. Deep grey and black mineral tones with subtle geological texture visible up close. Strong architectural, grounded feel.", "surface": "Dark volcanic basalt stone, raw natural texture with mineral veining", "background": "Deep grey stone gradient" },
"lighting": { "type": "Single strong directional light from upper left", "effect": "Deep shadows in stone texture, strong Product edge highlighting" },
"film": { "stock": "Kodak Cinestill 800T", "grain": "Heavy grain", "tonality": "Deep desaturated greys, strong contrast" },
"camera": { "lens": "100mm macro", "quality": "8K ultra photorealistic raw luxury product photography" },
"negative_prompt": "No people, no watermark, no extra objects"
}
8. ROCK NEST — Miniature garden
Annotation : jardin zen miniature. Lumière douce sans ombre dure → M1-2.3 (le contexte "zen/meditative" fait inférer une finition douce).
{
"name": "ROCK NEST", "mood": "Miniature garden",
"scene": { "description": "Product nestled in a miniature zen rock garden. Small polished pebbles and stones arranged around the base. Tiny delicate plants — micro ferns, small succulents — framing the Product. Japanese garden aesthetic, precise and meditative.", "surface": "Fine raked sand or gravel with small polished stones", "background": "Soft grey gradient, muted and calm" },
"lighting": { "type": "Soft diffused natural light from above", "effect": "Even soft shadows, no harsh lighting" },
"film": { "stock": "Kodak Portra 400", "grain": "Fine natural grain", "tonality": "Muted natural tones, zen palette" },
"camera": { "lens": "85mm macro", "quality": "8K ultra photorealistic zen product photography" },
"negative_prompt": "No people, no watermark, no extra objects"
}
10. STONE HIDE — Intimate secret
Annotation : produit "découvert" dans une niche. Spotlight naturel = M1-1.3 (un seul rayon désigne le sujet). Halation chaude sur le rayon (M1-2.2).
{
"name": "STONE HIDE", "mood": "Intimate secret",
"scene": { "description": "Product partially hidden within a natural stone crevice or cave niche. Dark stone walls framing the Product, only a sliver of natural light illuminating it from above. Intimate, secret, discovered by chance.", "surface": "Dark rough stone cave or crevice interior", "background": "Dark stone walls receding into shadow" },
"lighting": { "type": "Single thin ray of natural light from above crevice", "effect": "Dramatic spotlight effect in dark stone setting" },
"film": { "stock": "Kodak Cinestill 800T", "halation": "Warm halation on the single light ray", "grain": "Heavy grain", "tonality": "Deep dark with one warm highlight" },
"camera": { "lens": "50mm", "quality": "8K ultra photorealistic intimate stone product photography" },
"negative_prompt": "No people, no watermark, no extra objects"
}
17. WOOD PRAYER — Natural stripped
Annotation : artisanal, honnête. Le grain du bois est co-héros → matérialité (M1-2.1) ; "raking light" révèle la texture.
{
"name": "WOOD PRAYER", "mood": "Natural stripped",
"scene": { "description": "Product on raw unfinished wood surface — rough sawn timber with visible grain, knots, natural imperfections. Clean natural light. Stripped back, honest, artisanal. The wood grain is the hero alongside the Product.", "surface": "Raw unfinished wood — visible grain, knots, natural texture", "background": "Clean white or light grey, simple and honest" },
"lighting": { "type": "Clean natural window light from the side", "effect": "Raking light revealing wood grain texture, clean simple shadows" },
"film": { "stock": "Kodak Portra 400", "grain": "Fine natural grain", "tonality": "Natural warm wood tones, honest simple palette" },
"camera": { "lens": "50mm", "quality": "8K ultra photorealistic artisanal product photography" },
"negative_prompt": "No people, no watermark, no extra objects"
}
20. VOID SLAB — Monumental sparse
Annotation : monolithe dans le vide. Composition minimale → M1-1.1 (rien n'est laissé au hasard, deux éléments seulement).
{
"name": "VOID SLAB", "mood": "Monumental sparse",
"scene": { "description": "Product placed on a single large monolithic stone slab — thick, heavy, ancient. The slab emerges from a dark void background. Minimal, monumental, sparse. The Product and slab are the only elements in an infinite dark space.", "surface": "Single large monolithic stone slab, thick and ancient", "background": "Infinite dark void" },
"lighting": { "type": "Single precise cold light from upper front", "effect": "Stone slab edges highlighted, Product clearly lit" },
"film": { "stock": "Kodak Cinestill 800T", "grain": "Fine grain", "tonality": "Dark monumental, cold stone tones" },
"camera": { "lens": "85mm slightly wide", "quality": "8K ultra photorealistic monumental product photography" },
"negative_prompt": "No people, no watermark, no extra objects"
}
25. ARCH DREAM — Serene timeless
Annotation : cadre architectural classique. Le camera.lens 35mm "slightly wide" est un choix narratif (M1-2.2 : l'objectif dicte le rendu d'espace).
{
"name": "ARCH DREAM", "mood": "Serene timeless",
"scene": { "description": "Product placed within an ancient stone archway or classical architectural niche. Warm stone walls, classical proportions, timeless atmosphere. Soft morning light entering through the arch opening beyond.", "surface": "Pale warm stone floor, classical architectural setting", "background": "Stone arch framing soft morning light beyond" },
"lighting": { "type": "Soft morning light entering through stone archway", "effect": "Warm ambient light, soft shadows within the arch" },
"film": { "stock": "Kodak Portra 400", "grain": "Fine warm grain", "tonality": "Warm cream stone tones, classical serene palette" },
"camera": { "lens": "35mm slightly wide", "quality": "8K ultra photorealistic architectural product photography" },
"negative_prompt": "No people, no watermark, no extra objects"
}
33. MIST STONE — Humid mineral
Annotation : pierre humide + brume. La brume = atmosphère (M1-2.4) ; halation froide bleue (Cinestill) renforce l'humidité.
{
"name": "MIST STONE", "mood": "Humid mineral",
"scene": { "description": "Product on ancient wet stone in a misty humid environment — like a natural hot spring or mineral cave. Cold mist swirling around the Product base. Dark wet stone surface with mineral deposits and moss patches. Humid, ancient, mineral.", "surface": "Ancient dark wet stone with mineral deposits", "background": "Cold mist swirling, dark mineral cave or spring atmosphere" },
"lighting": { "type": "Diffused cold light through mist", "effect": "Soft mist glow, wet stone reflections, ethereal humidity" },
"film": { "stock": "Kodak Cinestill 800T", "halation": "Cold blue halation on mist", "grain": "Heavy grain through mist", "tonality": "Cool blue-grey mineral tones, humid atmosphere" },
"camera": { "lens": "85mm", "quality": "8K ultra photorealistic mineral humid product photography" },
"negative_prompt": "No people, no watermark, no extra objects"
}
---
Famille 3 — Eau / Glace
3. BLUE DRIFT — Floating serene
Annotation : produit immergé. La lumière caustique sous l'eau = effet signature (M1-2.4). Note camera.lens "underwater".
{
"name": "BLUE DRIFT", "mood": "Floating serene",
"scene": { "description": "Product floating weightlessly in deep serene blue water, suspended mid-water. Soft caustic light patterns dancing on the Product surface. Small air bubbles rising around it. Deep blue gradient background fading to near black at depth.", "surface": "Water — Product submerged or floating mid-water", "background": "Deep blue gradient water, darkening toward bottom" },
"lighting": { "type": "Soft caustic water light from above", "effect": "Dancing caustic light patterns, underwater luminosity" },
"film": { "stock": "Kodak Cinestill 800T", "halation": "Cold blue halation on light caustic patterns", "grain": "Natural grain", "tonality": "Deep cool blues, serene" },
"camera": { "lens": "100mm macro underwater", "quality": "8K ultra photorealistic underwater product photography" },
"negative_prompt": "No people, no watermark, no extra objects"
}
11. ICE SLEEP — Frozen fragile
Annotation : produit dans la glace. Réfraction froide = matérialité de la glace (M1-2.1) + interdiction "no warm tones" pour tenir le froid.
{
"name": "ICE SLEEP", "mood": "Frozen fragile",
"scene": { "description": "Product encased in or surrounded by crystal clear ice. Ice formations growing around it — ice crystals, frost patterns on the surface. Cold blue-white light refracting through the ice. Frozen in time, perfectly preserved.", "surface": "Clear ice block with Product partially encased", "background": "Cold blue-white gradient, arctic feel" },
"lighting": { "type": "Cold blue-white light refracting through ice", "effect": "Ice crystal reflections, cold prismatic light" },
"film": { "stock": "Kodak Ektar 100", "grain": "Fine grain", "tonality": "Cold blue-white palette, crystal clarity" },
"camera": { "lens": "100mm macro", "quality": "8K ultra photorealistic frozen product photography" },
"negative_prompt": "No people, no watermark, no warm tones"
}
14. FROST GRIP — Cold mystery
Annotation : givre qui pousse sur le produit. Chaque cristal "unique, branching" = réduction d'incertitude au niveau micro (M1-1.1).
{
"name": "FROST GRIP", "mood": "Cold mystery",
"scene": { "description": "Product covered in delicate white frost crystals growing across its surface. Individual frost crystal formations hyper-detailed — each one unique, branching, catching cold blue light. Dark cold background making frost crystals glow.", "surface": "Dark cold surface with frost spreading around the Product base", "background": "Deep cold dark blue-grey gradient" },
"lighting": { "type": "Single cold blue light from the side", "effect": "Frost crystals catch cold light, glowing white against dark background" },
"film": { "stock": "Kodak Cinestill 800T", "halation": "Cold blue/white halation on frost crystal tips", "grain": "Fine grain", "tonality": "Cold dark blue, glowing white frost" },
"camera": { "lens": "100mm macro extreme close-up", "quality": "8K ultra photorealistic frost product photography" },
"negative_prompt": "No people, no watermark, no warm tones"
}
34. DEEP CLEAR — Water crystalline
Annotation : vue plongeante (top-down). Le camera.lens "Top-down 50mm" change tout le cadrage → M1-1.3 / M1-2.2.
{
"name": "DEEP CLEAR", "mood": "Water crystalline",
"scene": { "description": "Product submerged in perfectly crystal clear still water, viewed from directly above. The water is so transparent you can see every detail of the Product below the surface. Water surface creates subtle lens distortion and light refraction rings.", "surface": "Crystal clear still water — Product visible through perfect transparency", "background": "Pale white or light blue through the water depth" },
"lighting": { "type": "Overhead natural light through water surface", "effect": "Caustic light rings from water surface, crystal transparency" },
"film": { "stock": "Kodak Ektar 100", "grain": "Fine grain, crystal clarity", "tonality": "Crystal clear blues and whites, pure transparency" },
"camera": { "lens": "Top-down 50mm", "quality": "8K ultra photorealistic crystal water product photography" },
"negative_prompt": "No people, no watermark, no extra objects"
}
35. TIDE LINE — Ocean boundary
Annotation : transition matière (sable sec/mouillé) = double matérialité dans un même cadre (M1-2.1). Transition chaud→froid de la lumière.
{
"name": "TIDE LINE", "mood": "Ocean boundary",
"scene": { "description": "Product at the exact boundary between wet and dry ocean sand — the tide line. On one side perfectly dry warm sand, on the other dark wet glistening sand with a thin layer of receding ocean water. Sea foam bubbles at the boundary.", "surface": "Tide line — half dry warm sand, half dark wet glistening sand", "background": "Blurred ocean horizon, morning light" },
"lighting": { "type": "Soft morning ocean light from the right", "effect": "Warm light on dry sand, cool reflections on wet sand" },
"film": { "stock": "Kodak Portra 400", "grain": "Fine natural grain", "tonality": "Warm-to-cool transition, morning ocean palette" },
"camera": { "lens": "85mm low angle", "quality": "8K ultra photorealistic ocean tide product photography" },
"negative_prompt": "No people, no watermark, no extra objects"
}
---
Famille 4 — Désert / Chaud
5. SAND LIGHT — Warm earthy
Annotation : golden hour de référence. "individual grains catching specular light" = matérialité micro (M1-2.1) ; lumière directionnelle chaude.
{
"name": "SAND LIGHT", "mood": "Warm earthy",
"scene": { "description": "Fine golden desert sand surface, Product positioned naturally with sand pooling and piling at its base. Warm golden hour light casting long soft shadows across the sand ripples. Individual grains of sand catching specular light.", "surface": "Fine golden desert sand with natural wind ripple texture", "background": "Warm golden gradient sky, desert horizon" },
"lighting": { "type": "Warm golden hour light from the right", "effect": "Long golden shadows, warm glow on individual sand grains" },
"film": { "stock": "Kodak Portra 400", "grain": "Fine natural grain", "tonality": "Warm golden tones, rich earthy palette" },
"camera": { "lens": "85mm macro", "quality": "8K ultra photorealistic warm luxury product photography" },
"negative_prompt": "No people, no watermark, no extra objects"
}
16. DUST HYMN — Timeless dry
Annotation : rayon de lumière + poussière en suspension = atmosphère sacrée (M1-2.4). Les particules visibles dans le faisceau ajoutent le réalisme.
{
"name": "DUST HYMN", "mood": "Timeless dry",
"scene": { "description": "Product on an aged dry terracotta or pale stone surface. Fine dust particles suspended in a single beam of warm light cutting across the scene. Dry, ancient, timeless. The dust catches the light creating a sacred atmosphere.", "surface": "Aged pale stone or terracotta, fine dust settled on surface", "background": "Warm dark gradient, dusty atmosphere" },
"lighting": { "type": "Single warm beam of light cutting diagonally through dust", "effect": "Visible dust particles floating in light beam, warm sacred glow" },
"film": { "stock": "Kodak Portra 400", "grain": "Natural warm grain", "tonality": "Warm aged tones, dry and timeless" },
"camera": { "lens": "85mm", "quality": "8K ultra photorealistic timeless product photography" },
"negative_prompt": "No people, no watermark, no extra objects"
}
18. AMBER SPELL — Golden thick
Annotation : studio "miel" — cas d'école de matière + contrainte ciblée. "EXTERIOR surface only" + negative "do not tint product interior" préviennent le défaut classique de contamination (M2-3.2).
{
"name": "AMBER SPELL", "mood": "Golden thick",
"scene": { "description": "Thick golden honey slowly dripping down the EXTERIOR surface of the Product only — liquid inside remains unchanged. Long viscous amber streams catching warm light, pooling at base on smooth cream surface. Each drip hyper-detailed with tiny air bubbles.", "surface": "Smooth warm cream surface", "background": "Soft warm cream gradient glowing from behind" },
"lighting": { "type": "Single warm amber source from upper right", "effect": "Honeyed glow across honey drips, warm radiance" },
"film": { "stock": "Kodak Cinestill 800T", "halation": "Strong amber/orange halation on honey highlights", "grain": "Heavy warm grain", "tonality": "Rich warm contrast, saturated amber tones" },
"camera": { "lens": "100mm macro", "quality": "8K ultra photorealistic warm luxury product photography" },
"negative_prompt": "No people, no watermark, do not tint product interior"
}
21. DUNE FIRE — Warm transition
Annotation : contraste chaud/froid dans une même image (sable feu / ciel violet). Double palette maîtrisée (M1-2.4).
{
"name": "DUNE FIRE", "mood": "Warm transition",
"scene": { "description": "Product on a dramatic desert dune crest at dusk. The dune curves beautifully, warm orange-red sand lit by the last fire of sunset. Deep contrast between the warm fire-lit sand and the cool purple twilight sky above.", "surface": "Desert dune crest — fine orange-red sand", "background": "Dramatic sunset sky — fire orange at horizon, deep purple above" },
"lighting": { "type": "Last fire of sunset from the right horizon", "effect": "Dramatic warm-to-cool contrast, fire light on sand" },
"film": { "stock": "Kodak Cinestill 800T", "halation": "Strong amber/red halation on horizon light", "grain": "Natural warm grain", "tonality": "Warm fire tones transitioning to cool purple" },
"camera": { "lens": "85mm", "quality": "8K ultra photorealistic desert sunset product photography" },
"negative_prompt": "No people, no watermark, no extra objects"
}
27. DARK MIRAGE — Desert enigma
Annotation : désert nocturne. Le grain "very heavy" + halation argentée = signature pellicule poussée (M1-2.2).
{
"name": "DARK MIRAGE", "mood": "Desert enigma",
"scene": { "description": "Product in a dark desert at night. Dark sand dunes barely visible. A mysterious heat mirage shimmer rising from the sand around the Product. Stars in the dark sky above. Enigmatic, solitary, infinite.", "surface": "Dark desert sand at night, slight heat shimmer rising", "background": "Deep dark night desert with stars, vast and silent" },
"lighting": { "type": "Cold moonlight from above and faint starlight", "effect": "Cold silver light on dark sand, mysterious mirage shimmer" },
"film": { "stock": "Kodak Cinestill 800T", "halation": "Cold silver-blue halation on mirage shimmer", "grain": "Very heavy grain", "tonality": "Dark cold blue-grey night desert" },
"camera": { "lens": "85mm", "quality": "8K ultra photorealistic night desert product photography" },
"negative_prompt": "No people, no watermark, no extra objects"
}
30. WARM FADE — Soft transition
Annotation : studio "gradient pur" — le fond EST le sujet. Aucun élément parasite, negative "no harsh shadows". Idéal e-commerce premium.
{
"name": "WARM FADE", "mood": "Soft transition",
"scene": { "description": "Product on a smooth warm gradient surface that transitions from deep terracotta orange at the base to pale warm cream above. Ultra clean, minimal, gradient-focused. The Product is the sole subject against this beautiful warm gradient.", "surface": "Smooth warm gradient surface — terracotta to cream", "background": "Continuation of same warm gradient" },
"lighting": { "type": "Perfectly even soft studio light", "effect": "No shadows — gradient surface is the hero" },
"film": { "stock": "Kodak Portra 400", "grain": "Very fine grain", "tonality": "Warm terracotta to cream gradient, soft and beautiful" },
"camera": { "lens": "85mm", "quality": "8K ultra photorealistic gradient product photography" },
"negative_prompt": "No people, no watermark, no extra objects, no harsh shadows"
}
---
Famille 5 — Dark / Premium / Contraste
4. SHADOW TOUCH — Dark intimate
Annotation : clair-obscur extrême (90% noir). L'archétype du M1-1.3 : un seul liseré de lumière désigne le produit.
{
"name": "SHADOW TOUCH", "mood": "Dark intimate",
"scene": { "description": "Extreme chiaroscuro — Product emerges from near total darkness. 90% of the frame is deep black void, only a single precise sliver of cold white light reveals the Product edge and top surface. Mysterious, intimate, barely visible yet striking.", "surface": "Black matte surface, absorbs all light", "background": "Near total black void" },
"lighting": { "type": "Single razor thin cold light from the side", "effect": "One precise edge lit, everything else in deep shadow" },
"film": { "stock": "Kodak Cinestill 800T", "halation": "Subtle blue/white halation on the single lit edge", "grain": "Fine grain", "tonality": "Extreme low key, 90% black" },
"camera": { "lens": "100mm macro", "quality": "8K ultra photorealistic dark luxury product photography" },
"negative_prompt": "No people, no watermark, no extra objects, no warm tones"
}
19. LIGHT PILLAR — Sculpted beam
Annotation : faisceau vertical volumétrique. La lumière devient objet visible (M1-2.4). Tout hors faisceau = noir.
{
"name": "LIGHT PILLAR", "mood": "Sculpted beam",
"scene": { "description": "Product bathed in a single powerful vertical beam of light descending from above, like a spotlight from the sky. The beam is visible — volumetric light with dust particles. Everything outside the beam is in complete darkness.", "surface": "Dark matte black surface", "background": "Complete darkness surrounding the light column" },
"lighting": { "type": "Single powerful vertical volumetric light beam from above", "effect": "Visible light column with floating particles, Product dramatically illuminated from above" },
"film": { "stock": "Kodak Cinestill 800T", "halation": "Warm white halation at top of light beam", "grain": "Heavy grain in shadows", "tonality": "Deep black, dramatic single light source" },
"camera": { "lens": "85mm", "quality": "8K ultra photorealistic dramatic product photography" },
"negative_prompt": "No people, no watermark, no extra objects"
}
28. EDGE SHINE — Premium contrast
Annotation : le studio "premium dark" le plus polyvalent. Liseré net d'un côté, ombre de l'autre. Marche sur presque tout produit. À garder comme valeur sûre.
{
"name": "EDGE SHINE", "mood": "Premium contrast",
"scene": { "description": "Ultra dark background near black. Product positioned center with a single sharp precision light source creating extreme edge highlighting and specular reflections. Deep shadow on one side, razor sharp bright light edge on the other.", "surface": "Dark matte stone or slate, ultra minimal", "background": "Near black deep gradient" },
"lighting": { "type": "Single precision spot from upper right", "effect": "Razor sharp edge highlight — one side deep shadow, other intense specular glint" },
"film": { "stock": "Kodak Cinestill 800T", "halation": "Warm amber halation on bright edge highlights", "grain": "Fine cinematic grain", "tonality": "Very high contrast, deep blacks, bright highlights" },
"camera": { "lens": "100mm macro", "quality": "8K ultra luxury premium product photography" },
"negative_prompt": "No people, no watermark, no busy background"
}
23. NIGHT DRIFT — Dark introspection
Annotation : urbain nocturne mouillé, néons reflétés. Halation colorée des néons = effet pellicule (M1-2.2) + ambiance (M1-2.4).
{
"name": "NIGHT DRIFT", "mood": "Dark introspection",
"scene": { "description": "Product on a dark wet urban surface at night — rain-soaked asphalt or stone reflecting city lights. Distant neon lights creating abstract colorful reflections in the wet surface. Moody, urban, introspective.", "surface": "Dark wet rain-soaked urban asphalt or stone", "background": "Dark night, distant blurred neon and street lights" },
"lighting": { "type": "Ambient urban night light — neons reflected in wet surface", "effect": "Colorful light reflections in wet surface, moody night atmosphere" },
"film": { "stock": "Kodak Cinestill 800T", "halation": "Strong neon color halation in reflections", "grain": "Heavy grain", "tonality": "Deep dark night, vivid neon reflections" },
"camera": { "lens": "50mm f/1.4 low light", "quality": "8K ultra photorealistic night urban product photography" },
"negative_prompt": "No people, no watermark, no extra objects"
}
---
Famille 6 — Void / Flottant / Minimal
2. GLASS ECHO — Crystalline calm
Annotation : réflexions infinies dans le verre. Réfractions prismatiques = effet matière (M1-2.1) ; Ektar 100 pour la netteté froide.
{
"name": "GLASS ECHO", "mood": "Crystalline calm",
"scene": { "description": "Transparent ribbed glass panels surrounding the Product, multiple glass layers creating infinite reflections and refractions. Crystal clear, ethereal. Product reflected infinitely in the glass surfaces. Rainbow prismatic caustic light patterns on surfaces.", "surface": "Transparent glass platform", "background": "Soft white light diffused through multiple glass layers" },
"lighting": { "type": "Multiple cold diffused light sources through glass", "effect": "Rainbow prismatic refractions, caustic light patterns dancing on surfaces" },
"film": { "stock": "Kodak Ektar 100", "grain": "Minimal grain, ultra sharp", "tonality": "Cool clean whites, crystal clarity" },
"camera": { "lens": "100mm macro", "quality": "8K ultra photorealistic glass product photography" },
"negative_prompt": "No people, no watermark, no extra objects"
}
7. VOID GLOW — Luminescent void
Annotation : produit auto-lumineux dans le noir absolu. negative "no floor surface" pour garantir la flottaison.
{
"name": "VOID GLOW", "mood": "Luminescent void",
"scene": { "description": "Product floating in absolute void, deep black infinite space. The Product itself emits a soft luminescent inner glow as if lit from within. Subtle cold mist or fog surrounding its glowing edges. Ethereal, otherworldly.", "surface": "None — Product floating in absolute void", "background": "Absolute black infinite void" },
"lighting": { "type": "Product self-luminescent — internal glow emanating outward", "effect": "Soft halo glow around Product edges, cold mist catching the light" },
"film": { "stock": "Kodak Cinestill 800T", "halation": "Strong cold blue/white halation on Product glow edges", "grain": "Heavy grain", "tonality": "Deep black, isolated luminescent Product" },
"camera": { "lens": "100mm", "quality": "8K ultra photorealistic luminescent void product photography" },
"negative_prompt": "No people, no watermark, no extra objects, no floor surface"
}
12. STILL AIR — Suspended void
Annotation : flottaison sur fond clair (packshot premium). negative riche ("no floor, no background elements") pour un isolé parfait.
{
"name": "STILL AIR", "mood": "Suspended void",
"scene": { "description": "Product suspended in mid-air, floating weightlessly with no surface beneath. Perfectly still, as if time has stopped. Ultra clean white or very pale grey infinite background. Minimal shadow below the Product.", "surface": "None — pure air, Product floating", "background": "Pure white or very pale grey infinite gradient" },
"lighting": { "type": "Perfectly even soft box studio light from all sides", "effect": "No harsh shadows, minimal soft shadow directly below" },
"film": { "stock": "Digital clean", "grain": "No grain", "tonality": "Pure clean whites, precise minimal" },
"camera": { "lens": "85mm", "quality": "8K ultra photorealistic floating product photography" },
"negative_prompt": "No people, no watermark, no extra objects, no floor, no background elements"
}
26. CREAM FLOAT — Soft weightless
Annotation : mousse douce, beauty editorial. Lumière sans ombre + grain fin → finition cosmétique (M1-2.3).
{
"name": "CREAM FLOAT", "mood": "Soft weightless",
"scene": { "description": "Product floating on a cloud of soft cream-white foam or whipped texture. Incredibly soft, weightless, delicate. Small bubbles and foam texture surrounding the Product. Dreamy, soft, beauty-editorial.", "surface": "Soft whipped cream white foam texture", "background": "Soft cream-white gradient, ethereal and light" },
"lighting": { "type": "Perfectly even soft diffused light from all directions", "effect": "No harsh shadows, everything soft and creamy" },
"film": { "stock": "Kodak Portra 400", "grain": "Very fine grain", "tonality": "Soft cream whites, dreamy soft palette" },
"camera": { "lens": "85mm macro", "quality": "8K ultra photorealistic soft luxury product photography" },
"negative_prompt": "No people, no watermark, no extra objects"
}
---
Famille 7 — Cosmique / Scientifique
9. SPECK WORLD — Scientific poetic
Annotation : macro scientifique. camera.lens "Extreme macro 1:1" pousse l'échelle (M1-2.2). Lumière "laboratoire" froide.
{
"name": "SPECK WORLD", "mood": "Scientific poetic",
"scene": { "description": "Product photographed at extreme macro scale, surrounded by micro-world elements — pollen grains, crystal formations, microscopic textures visible to the naked eye. Scientific yet poetic. Universe in miniature around the Product.", "surface": "Microscopic crystalline or organic texture", "background": "Deep black scientific void" },
"lighting": { "type": "Precise laboratory cold light", "effect": "Sharp clinical light revealing every micro-detail" },
"film": { "stock": "Kodak Ektar 100", "grain": "Ultra fine grain, clinical sharp", "tonality": "Cool scientific tones, precise" },
"camera": { "lens": "Extreme macro 1:1", "quality": "8K ultra photorealistic micro-world product photography" },
"negative_prompt": "No people, no watermark"
}
32. MOON DUST — Cosmic ethereal
Annotation : studio "lunaire" — froid absolu. Grain "very heavy analogue" + negative "no warm tones" verrouillent l'ambiance. Un des trois studios du cas SÈVE (Module 2).
{
"name": "MOON DUST", "mood": "Cosmic ethereal",
"scene": { "description": "Product stands on a vast lunar surface — fine white moon dust with small craters and natural imperfections visible at close range. Thin column of moon dust and cold mist rising behind the Product into a deep dark starless sky. Otherworldly, silent, absolute.", "surface": "Fine white moon dust, micro-detail particle texture around the Product base", "background": "Deep dark starless sky fading to black" },
"lighting": { "type": "Single cold ambient light from directly above", "effect": "Sharp shadow on lunar dust, Product has ghostly luminous quality" },
"film": { "stock": "Kodak Cinestill 800T", "halation": "Cold blue/white halation on dust particles and Product edges", "grain": "Very heavy analogue grain", "tonality": "Cool desaturated, deep blue shadows, cold white highlights" },
"camera": { "lens": "Zeiss Supreme Prime 100mm", "quality": "8K ultra photorealistic otherworldly product photography" },
"negative_prompt": "No people, no watermark, no warm tones"
}
---
Tableau de choix rapide
| Besoin client | Studios à dégainer |
|---|---|
| E-commerce propre / packshot | STILL AIR (12), WARM FADE (30), CREAM FLOAT (26) |
| Premium / luxe dark | EDGE SHINE (28), SHADOW TOUCH (4), BLACK DREAM (31), LIGHT PILLAR (19) |
| Botanique / naturel / bio | MOSS WHISPER (1), RAIN BLOOM (15), WOOD PRAYER (17), BLOOM STILL (29) |
| Chaud / gourmand / solaire | SAND LIGHT (5), AMBER SPELL (18), DUNE FIRE (21), WARM FADE (30) |
| Froid / tech / fraîcheur | ICE SLEEP (11), FROST GRIP (14), BLUE DRIFT (3), MOON DUST (32) |
| Conceptuel / wow / éditorial | VOID GLOW (7), MOON DUST (32), DUST HYMN (16), GLASS ECHO (2) |
> Rappel pédagogique. Ces 35 studios ne sont pas une fin : ce sont des exemples à disséquer (quel principe ?) puis à dépasser. Crée les tiens en suivant la Partie 4 du Module 2 — la vraie compétence, c'est de fabriquer le studio qu'un brief précis exige, pas de piocher dans une liste.
LE MOODBOARD
============
Six photos réelles, récupérées avant de générer quoi que ce soit.
Tournesols, vélos, canaux : c'est ça, la Hollande.
CE QU'UN MOODBOARD DOIT AVOIR
Une seule direction. Même heure de la journée, même palette, même
douceur de lumière. Six photos du même sujet mais avec six lumières
différentes ne forment pas un moodboard : elles forment une liste.
L'ERREUR COMMISE EN FABRIQUANT CE DOSSIER
La première planche mélangeait un ciel bleu saturé, un mur de graffiti
sous la pluie et une ruelle de nuit. Même ville, aucune direction. Elle
a été jetée et refaite.
CE QUE CE MOODBOARD A DONNÉ
La palette : jaune tournesol, vert de canal, brique chaude, blanc cassé.
La lumière : fin d'après-midi, basse et dorée.
Le produit : la bande du maillot reprend les façades des canaux.
La campagne : les neuf scènes sortent toutes de ces six images.
LE PRODUIT — LES TROIS VUES
===========================
ÉTAPE 1 · LA FACE, générée à partir de rien
Aucune image jointe. C'est le seul moment où le modèle invente.
An AFC Ajax Amsterdam football jersey reimagined from the city's old alleys: off-white base the colour of aged plaster, one broad vertical stripe down the centre of the chest in weathered brick red, the stripe filled with a subtle tone-on-tone pattern of small cobblestone shapes and canal-house gables. Three thin brick-red stripes on each shoulder. Round club crest embroidered on the left chest. Fine ribbed collar in the same brick red. Matte technical fabric with a visible woven texture, no gloss. Laid flat and centred, front view, sleeves spread symmetrically. Plain warm grey seamless background, soft even studio light, one clean contact shadow, no props, no mannequin, no hanger, editorial product photography, fine grain.
--------------------------------------------------------------------
ÉTAPE 2 · LE DOS, généré À PARTIR DE LA FACE
La face est jointe en référence. C'est ce qui garantit que c'est le même
maillot, avec la même bande et le même motif.
Use the attached jersey EXACTLY as it is: same off-white base, same brick-red vertical centre stripe with the same woven canal-house pattern inside it, same three brick-red shoulder stripes, same brick-red ribbed collar, same fabric texture. Do not redesign the jersey, do not change the stripe width, do not change the pattern, do not remove the stripe. Laid flat and centred, BACK view of the same jersey. The brick-red centre stripe runs down the back exactly as it does on the front, same width, same pattern. Small woven label at the neck. Plain warm grey seamless background, soft even studio light, one clean contact shadow, no props, no mannequin, no hanger, editorial product photography, fine grain.
--------------------------------------------------------------------
ÉTAPE 3 · LE DÉTAIL MATIÈRE, même méthode
La face est jointe, on ne change que le cadrage.
Use the attached jersey EXACTLY as it is: same off-white base, same brick-red vertical centre stripe with the same woven canal-house pattern inside it, same three brick-red shoulder stripes, same brick-red ribbed collar, same fabric texture. Do not redesign the jersey, do not change the stripe width, do not change the pattern, do not remove the stripe. Extreme close-up on the edge where the brick-red centre stripe meets the off-white base, raking light revealing the woven canal-house pattern and the fabric grain. Plain warm grey seamless background, soft even studio light, one clean contact shadow, no props, no mannequin, no hanger, editorial product photography, fine grain.
--------------------------------------------------------------------
L'ERREUR À NE PAS FAIRE
La première version de ces trois vues a été générée sans référence, chacune
de son côté. Résultat : le dos est sorti SANS bande rouge, et le motif du
détail n'était pas celui de la face. Trois vues d'un produit ne se génèrent
jamais séparément : la première sert de référence aux suivantes.
LE MANNEQUIN — VISAGE PUIS CORPS
================================
ÉTAPE 1 · LE VISAGE, seul, sur fond neutre
On le génère une fois. Il servira dans toute la campagne.
A young mixed-race Dutch man, early twenties, high cheekbones, short dark curls faded at the sides, one small gold hoop earring, strong jaw. Casting sheet portrait, head and shoulders, plain warm grey seamless background, soft even daylight, neutral expression, natural skin texture with visible pores, no retouching, no beauty smoothing, no text, no writing, no labels anywhere in the image, shot on 85mm.
ÉTAPE 2 · LE CORPS — deux images jointes, et leurs rôles déclarés
La première référence donne l'identité (le visage), la seconde le produit (le maillot).
Use the FIRST attached image as the identity source: same young mixed-race Dutch man, early twenties, same face, same short dark curls faded at the sides, same gold hoop earring, same skin texture. Do not beautify, smooth, symmetrise or reinterpret the face. Use the SECOND attached image as the garment source: he wears that exact football jersey, same off-white base, same brick-red centre stripe with its woven canal-house pattern, same crest, same shoulder stripes, same collar. Do not redesign the jersey. Full body standing shot, arms relaxed, plain black shorts, white socks, plain warm grey seamless background, soft even studio light, shot on 85mm, fine grain, no retouching, no text anywhere.
LA CAMPAGNE — NEUF PLANS, UN SEUL PROMPT
========================================
Une seule référence est jointe à toutes ces images : le CORPS du mannequin
portant le maillot (dossier 3). Le bloc de verrouillage et le bloc de mood
sont copiés à l'identique dans les neuf prompts. Seule la ligne de scène change.
════════════════════════════════════════════════════════════════════
LE VERROUILLAGE — identique partout, en ouverture
════════════════════════════════════════════════════════════════════
Use the attached image as the identity and garment source: same young mixed-race Dutch man, early twenties, same face, same faded curls, same gold hoop, wearing the exact same jersey, off-white base, brick-red centre stripe with its woven canal-house pattern, same crest, same shoulder stripes, same collar. Do not beautify the face, do not redesign the jersey.
════════════════════════════════════════════════════════════════════
LE MOOD — identique partout, en fermeture
════════════════════════════════════════════════════════════════════
Color grade: POP and saturated, vivid sunflower yellow, deep canal green, punchy brick red, bright clean whites, strong midday sun, crisp shadows, high colour contrast, confident sportswear campaign, shot on 35mm film, fine grain, natural skin tones, no washed-out tones, no muted palette, no HDR, no plastic skin, no text anywhere.
════════════════════════════════════════════════════════════════════
0 · LA PHOTO-MÈRE — 4:5 · 1K
════════════════════════════════════════════════════════════════════
Use the attached image as the identity and garment source: same young mixed-race Dutch man, early twenties, same face, same faded curls, same gold hoop, wearing the exact same jersey, off-white base, brick-red centre stripe with its woven canal-house pattern, same crest, same shoulder stripes, same collar. Do not beautify the face, do not redesign the jersey.
Standing dead centre in a narrow Amsterdam alley of red brick, chin up, hands loose at his sides, hard sun striking one wall.
Color grade: POP and saturated, vivid sunflower yellow, deep canal green, punchy brick red, bright clean whites, strong midday sun, crisp shadows, high colour contrast, confident sportswear campaign, shot on 35mm film, fine grain, natural skin tones, no washed-out tones, no muted palette, no HDR, no plastic skin, no text anywhere.
════════════════════════════════════════════════════════════════════
1 · LE VÉLO, EN MOUVEMENT — 4:5 · 1K
════════════════════════════════════════════════════════════════════
Use the attached image as the identity and garment source: same young mixed-race Dutch man, early twenties, same face, same faded curls, same gold hoop, wearing the exact same jersey, off-white base, brick-red centre stripe with its woven canal-house pattern, same crest, same shoulder stripes, same collar. Do not beautify the face, do not redesign the jersey.
Riding a black Dutch bicycle along a canal, caught mid-motion in profile, house boats bright behind.
Color grade: POP and saturated, vivid sunflower yellow, deep canal green, punchy brick red, bright clean whites, strong midday sun, crisp shadows, high colour contrast, confident sportswear campaign, shot on 35mm film, fine grain, natural skin tones, no washed-out tones, no muted palette, no HDR, no plastic skin, no text anywhere.
════════════════════════════════════════════════════════════════════
2 · LES TOURNESOLS — 4:5 · 1K
════════════════════════════════════════════════════════════════════
Use the attached image as the identity and garment source: same young mixed-race Dutch man, early twenties, same face, same faded curls, same gold hoop, wearing the exact same jersey, off-white base, brick-red centre stripe with its woven canal-house pattern, same crest, same shoulder stripes, same collar. Do not beautify the face, do not redesign the jersey.
Standing chest-deep in a sunflower field, flowers vivid yellow all around him, sky burnt blue.
Color grade: POP and saturated, vivid sunflower yellow, deep canal green, punchy brick red, bright clean whites, strong midday sun, crisp shadows, high colour contrast, confident sportswear campaign, shot on 35mm film, fine grain, natural skin tones, no washed-out tones, no muted palette, no HDR, no plastic skin, no text anywhere.
════════════════════════════════════════════════════════════════════
3 · LES MARCHES DU PONT — 4:5 · 1K
════════════════════════════════════════════════════════════════════
Use the attached image as the identity and garment source: same young mixed-race Dutch man, early twenties, same face, same faded curls, same gold hoop, wearing the exact same jersey, off-white base, brick-red centre stripe with its woven canal-house pattern, same crest, same shoulder stripes, same collar. Do not beautify the face, do not redesign the jersey.
Sitting on the stone steps of a canal bridge, elbows on knees, green water glowing behind.
Color grade: POP and saturated, vivid sunflower yellow, deep canal green, punchy brick red, bright clean whites, strong midday sun, crisp shadows, high colour contrast, confident sportswear campaign, shot on 35mm film, fine grain, natural skin tones, no washed-out tones, no muted palette, no HDR, no plastic skin, no text anywhere.
════════════════════════════════════════════════════════════════════
4 · LA FAÇADE ROUGE — 4:5 · 1K
════════════════════════════════════════════════════════════════════
Use the attached image as the identity and garment source: same young mixed-race Dutch man, early twenties, same face, same faded curls, same gold hoop, wearing the exact same jersey, off-white base, brick-red centre stripe with its woven canal-house pattern, same crest, same shoulder stripes, same collar. Do not beautify the face, do not redesign the jersey.
Leaning back against a saturated red brick facade beside a rack of bicycles, arms crossed, direct look.
Color grade: POP and saturated, vivid sunflower yellow, deep canal green, punchy brick red, bright clean whites, strong midday sun, crisp shadows, high colour contrast, confident sportswear campaign, shot on 35mm film, fine grain, natural skin tones, no washed-out tones, no muted palette, no HDR, no plastic skin, no text anywhere.
════════════════════════════════════════════════════════════════════
5 · DE DOS, LA RUELLE — 4:5 · 1K
════════════════════════════════════════════════════════════════════
Use the attached image as the identity and garment source: same young mixed-race Dutch man, early twenties, same face, same faded curls, same gold hoop, wearing the exact same jersey, off-white base, brick-red centre stripe with its woven canal-house pattern, same crest, same shoulder stripes, same collar. Do not beautify the face, do not redesign the jersey.
Seen from behind, walking away down a sunlit cobbled alley, the red stripe dead centre in frame.
Color grade: POP and saturated, vivid sunflower yellow, deep canal green, punchy brick red, bright clean whites, strong midday sun, crisp shadows, high colour contrast, confident sportswear campaign, shot on 35mm film, fine grain, natural skin tones, no washed-out tones, no muted palette, no HDR, no plastic skin, no text anywhere.
════════════════════════════════════════════════════════════════════
6 · LE PORTRAIT AU TOURNESOL — 4:5 · 1K
════════════════════════════════════════════════════════════════════
Use the attached image as the identity and garment source: same young mixed-race Dutch man, early twenties, same face, same faded curls, same gold hoop, wearing the exact same jersey, off-white base, brick-red centre stripe with its woven canal-house pattern, same crest, same shoulder stripes, same collar. Do not beautify the face, do not redesign the jersey.
Tight portrait against a whitewashed wall, a single sunflower held up beside his face.
Color grade: POP and saturated, vivid sunflower yellow, deep canal green, punchy brick red, bright clean whites, strong midday sun, crisp shadows, high colour contrast, confident sportswear campaign, shot on 35mm film, fine grain, natural skin tones, no washed-out tones, no muted palette, no HDR, no plastic skin, no text anywhere.
════════════════════════════════════════════════════════════════════
7 · CONTRE-PLONGÉE, LE VÉLO — 4:5 · 1K
════════════════════════════════════════════════════════════════════
Use the attached image as the identity and garment source: same young mixed-race Dutch man, early twenties, same face, same faded curls, same gold hoop, wearing the exact same jersey, off-white base, brick-red centre stripe with its woven canal-house pattern, same crest, same shoulder stripes, same collar. Do not beautify the face, do not redesign the jersey.
Low angle from the pavement as he steps over a bike frame, canal light bouncing up onto him.
Color grade: POP and saturated, vivid sunflower yellow, deep canal green, punchy brick red, bright clean whites, strong midday sun, crisp shadows, high colour contrast, confident sportswear campaign, shot on 35mm film, fine grain, natural skin tones, no washed-out tones, no muted palette, no HDR, no plastic skin, no text anywhere.
════════════════════════════════════════════════════════════════════
8 · LE PLAN LARGE — 16:9 · 1K
════════════════════════════════════════════════════════════════════
Use the attached image as the identity and garment source: same young mixed-race Dutch man, early twenties, same face, same faded curls, same gold hoop, wearing the exact same jersey, off-white base, brick-red centre stripe with its woven canal-house pattern, same crest, same shoulder stripes, same collar. Do not beautify the face, do not redesign the jersey.
Wide shot on a canal bridge, the man small in the right third, gables and green trees filling the frame.
Color grade: POP and saturated, vivid sunflower yellow, deep canal green, punchy brick red, bright clean whites, strong midday sun, crisp shadows, high colour contrast, confident sportswear campaign, shot on 35mm film, fine grain, natural skin tones, no washed-out tones, no muted palette, no HDR, no plastic skin, no text anywhere.
MODULE 3 — LA PUB VIDÉO, L'UGC
==============================
DANS QUEL ORDRE
1. Le cours.pdf 19 pages. La logique, la recette en deux temps,
les verrous, tenu ou porté, et l'exercice guidé
du début à la fin sur un vrai produit.
2. Écrire pour l'UGC 21 pages. L'autre moitié du travail : la langue
du brut et sa liste noire, l'angle, le hook, le
script en français parlé, le rythme des
répliques. Un exercice par chapitre.
3. Créer ton personnage Le dossier qui fabrique ton égérie : la fiche,
les deux verrous, la planche de référence, et
huit déclinaisons sur six produits.
4. Un cas complet Choisis celui qui ressemble à ton produit et
lis-le en entier, film et prompt côte à côte.
5. Les guides La voix off et son tutoriel, quand tu veux
maîtriser le texte au lieu de le subir.
LES CINQ CAS COMPLETS
Cas BYREDO — le produit tenu
Un flacon de parfum. Le dispositif à une main, le bloc de voix,
et six scénarios écrits sur une seule image validée.
Cas LORO PIANA — le produit porté
Une casquette. Tout ce qui s'inverse quand le produit est sur le
corps, et la découverte qui vaut pour toutes tes livraisons :
ce qui est dit n'est pas ce que tu as écrit.
Cas TÉMOIGNAGE — sans lip sync
Un sac et une canette. Quatre plans de trois secondes, aucune
parole dans l'image, le montage en coupes franches.
Cas DÉCLINER SON AVATAR — un visage, cinq mondes
Un seul personnage, cinq métiers en dix secondes, coupes franches
écrites dans le prompt. À lire juste après « Créer ton personnage » :
c'est la démonstration de ce que ta planche rend possible.
Cas PLEIN SUD — un prompt, six modèles
Une crème solaire. Le même prompt envoyé à six modèles vidéo,
mesuré un par un. À lire quand tu choisis ton moteur.
CHAQUE DOSSIER DE CAS CONTIENT
0 — Le guide.pdf la méthode et les mesures
Les images fixes en 2K
Films/ un fichier par essai, ratés compris
Prompts/ le texte brut, prêt à copier
LE DOSSIER « EXEMPLES — LE VOCABULAIRE »
Les deux images de la page 08 du guide d'écriture, en pleine définition,
avec les deux prompts qui les ont produites. Même sujet, même pièce, même
générateur : seul le vocabulaire change. Ouvre les deux prompts côte à
côte, c'est la démonstration la plus rapide de tout le module.
COMMENT LIRE UN CAS
Ouvre un film et son prompt côte à côte, puis lis la page du guide qui en
parle. Dans cet ordre, jamais dans l'autre : une règle lue sans avoir vu
ce qu'elle produit ne se retient pas.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph.
Vertical phone video, front camera, held in her free hand at arm's length, so only one of her hands holds the product.
THE PERSON — A strikingly beautiful woman in her mid twenties, clear luminous skin, long dark hair loose and slightly undone falling over one shoulder, bare face with only a hint of gloss on the lips, wearing a soft cream ribbed knit top with a high round neckline that fully covers her shoulders and chest. She is caught mid-sentence with her mouth open on a word, eyes on the lens, not smiling and not posing.
THE SETTING — a bedroom in the morning, an unmade bed with rumpled white linen behind her, a pale wall and a wooden nightstand at the edge of the frame, soft daylight coming from a window out of shot.
THE PRODUCT — she holds the BYREDO bottle up beside her face in one hand, turned so the label faces the lens and reads straight.
IMAGE QUALITY — raw front-camera video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise in the shadows, heavy phone HDR flattening the contrast, slightly blown-out highlights on the linen, compressed social-video look. Unretouched skin with real pores and real texture. Slightly off-centre framing, her head close to the upper edge.
PRODUCT LOCK — the bottle keeps exactly the clear glass body of the reference, the pale amber liquid inside, the tall glossy black domed cap and the cream rectangular label. The label reads BYREDO on the first line, BAL D'AFRIQUE on the second, ABSOLU DE PARFUM in small capitals underneath. Spell every letter on it correctly, same typeface, same positions. No other text anywhere in the frame, no watermark, no phone brand name.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
The person in this frame is filming a phone video, holding the phone in her free hand at arm's length. Only one of her hands holds the bottle, and the other one holds the phone off camera.
She speaks in FRENCH, with a natural native French accent.
She speaks ONLY these two lines, each said ONCE and never repeated:
"Je le mets tous les matins depuis six mois."
"Et on me demande encore ce que c'est."
Between the two lines she says NOTHING at all, no extra words, no muttering, no repetition.
0 to 3 s — she says the first line straight to the lens.
3 to 5 s — SILENT, she says nothing at all. She turns the bottle slowly in her fingers so the label catches the light and faces the lens. That is her only movement.
5 to 8 s — she says the second line straight to the lens.
HAIR LOCK — she keeps exactly the same hairstyle for the entire clip, the same shape, the same length, the same volume and the same way her long dark hair is worn as in this frame, held the whole time, and only the strands that already fall around her face move when she moves.
PRODUCT LOCK — the bottle keeps exactly the clear glass body, the pale amber liquid inside, the tall glossy black domed cap and the cream label of this frame. The label reads BYREDO on the first line, BAL D'AFRIQUE on the second, ABSOLU DE PARFUM underneath. The cap stays closed the whole time. It is a solid object that never bends, melts or changes size, and it always stays in front of her body in its own space.
CAMERA — handheld at arm's length, micro-shake only, no zoom, no pan, no camera move. Soft morning daylight from a window out of shot, everything in focus, no bokeh, no colour grading.
VOICE — she is in her mid twenties and she sounds it: a young, warm, slightly husky French voice, low and close to the phone, as if she were talking to a friend sitting on the end of the bed. Relaxed, unhurried, a little offhand. Natural Parisian French. NO announcer tone, NO bright advertising delivery, NO over-articulation, NO exaggerated enthusiasm, and she never sounds older than she looks.
SOUND — close-mic phone audio, her voice slightly clipped, quiet room tone underneath, no music.
Raw phone footage, one single continuous take, no cut. NO SUBTITLES, NO TEXT AND NO EMOJIS ON SCREEN. NO PHONE IS EVER VISIBLE IN THE FRAME.
The person in this frame is filming a phone video, the phone propped in front of her so both of her hands are free.
VOICE — she is in her mid twenties and she sounds it: a young, warm, slightly husky French voice, low and close to the phone, as if she were talking to a friend sitting on the end of the bed. Relaxed, unhurried, a little offhand. Natural Parisian French. NO announcer tone, NO bright advertising delivery, NO over-articulation, NO exaggerated enthusiasm, and she never sounds older than she looks.
She speaks in FRENCH. She speaks ONLY these two lines, each said ONCE and never repeated:
"Bal d'Afrique ? C'est mon parfum préféré."
"Franchement, valeur sûre."
Between the two lines she says NOTHING at all, no extra words, no muttering, no repetition.
0 to 3.5 s — she pulls the tall black cap straight off the bottle with her free hand and holds it, and while doing it she says the first line to the lens.
3.5 to 5.5 s — SILENT, she says nothing at all. She lifts the open bottle to the side of her neck and presses the sprayer once, a short quiet pschhtt. That is her only movement.
5.5 to 8 s — she says the second line straight to the lens.
HAIR LOCK — she keeps exactly the same hairstyle for the entire clip, the same shape, the same length, the same volume and the same way her long dark hair is worn as in this frame, held the whole time, and only the strands that already fall around her face move when she moves.
PRODUCT LOCK — the bottle keeps exactly the clear glass body, the pale amber liquid inside and the cream label of this frame. The label reads BYREDO on the first line, BAL D'AFRIQUE on the second, ABSOLU DE PARFUM underneath, and stays readable the whole time. The black cap is a separate solid piece: once it is off it stays in her other hand and never disappears, never melts, never changes size. The bottle never bends or changes size either.
CAMERA — the phone does not move, micro-shake only, no zoom, no pan. Soft morning daylight from a window out of shot, everything in focus, no bokeh, no colour grading.
SOUND — close-mic phone audio, her voice slightly clipped, the short spray sound, quiet room tone underneath, no music.
Raw phone footage, one single continuous take, no cut. NO SUBTITLES, NO TEXT AND NO EMOJIS ON SCREEN. NO PHONE IS EVER VISIBLE IN THE FRAME.
The attached image is a model reference sheet of ONE woman, seen in eight views. She is the woman in every shot of this film: same face, same blue-green eyes, same defined dark eyebrows, same long light-brown hair with blonde balayage, same gold hoop earrings. Do not reproduce the grid, do not show any panel: this is a film.
FORMAT — vertical 9:16, 10 seconds, five shots, RHYTHMIC HARD CUTS between them. Every cut is instant and dry. No dissolve, no fade, no whip pan, no transition of any kind.
MATCH CUT RULE — her head stays in the same place in the frame across every cut, same size, same eye line, so the only thing that changes at the cut is the world around her.
[00:00–00:02] SELFIE. She holds the phone at arm's length in a plain bedroom, daylight, wearing a white tank top. Raw front-camera look, flat light, everything in focus. She says, straight to the lens: "I take one selfie..." HARD CUT.
[00:02–00:04] TELEVISION STUDIO. Same woman, now a news presenter in a tailored navy blazer, seated behind a glass desk on a lit TV set, blue screens glowing behind her, studio key light. She is presenting to the lens. Locked camera, 50 mm. HARD CUT.
[00:04–00:06] RACING DRIVER. Same woman sitting in the cockpit of a Formula 1 car stopped in the pit lane, BARE HEAD: no helmet, no visor, no balaclava, her whole face visible, hair pulled back in a tight ponytail. She wears a white and red fireproof race suit with the collar open, gloved hands on the small rectangular steering wheel. The camera is right in front of her at her own eye level, very close: her head and shoulders fill the frame, the black halo bar and the cockpit edge frame her face, the pit garage blurred behind. 50 mm. She looks up at the lens. HARD CUT.
[00:06–00:08] SINGER. Same woman on a dark stage in a sequin dress that catches the light, one hand on a chrome microphone stand, warm spotlight from above, the crowd in deep shadow. She sings one held note. 85 mm, slight low angle. HARD CUT.
[00:08–00:10] BEACH. Same woman lying on a towel on the sand, sunglasses pushed up, sun high, sea and a parasol behind her, relaxed, she turns her head to the lens and smiles. Camera above her, 35 mm.
IDENTITY LOCK — in all five shots it is exactly the same face as the reference sheet: same jawline, same eyes, same eyebrows, same lips, same hair colour with its balayage. Only the clothes, the hair styling, the light and the world change.
DIALOGUE — her own voice runs across the whole film, one continuous sentence broken over the five shots, each line said ONCE and never repeated:
[00:00–00:02] "I take one selfie..."
[00:02–00:04] "...and you can turn me into the woman in a TV ad."
[00:04–00:06] "A racing driver."
[00:06–00:08] "A singer."
[00:08–00:10] "Or an influencer."
She speaks on camera in the first shot, her lips moving in sync. In the four other shots her voice continues OFF SCREEN, as her own narration: her mouth stays closed and she does not speak on camera, except in the singing shot where she is singing, not talking.
SOUND — her voice sits close and natural over everything. Underneath, each shot carries the sound of its own place: studio room tone, engine, a held note, wind and sea. No music.
RENDER — each shot has its own believable light: flat daylight for the selfie, hard studio key for the television, overcast pit lane for the car, warm spotlight for the stage, hard midday sun for the beach. Real skin with visible pores in all five, never plastic.
AVOID — her face is never hidden in any shot: no helmet, no visor, no balaclava, no mask, no sunglasses over the eyes.
AVOID — dissolves, fades, transitions, slow motion, split screens, any grid or panel layout, subtitles, on-screen text, watermark, and any change of face between shots.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph.
Vertical phone video, filmed in a mirror. He holds the phone in one hand at chest height and the phone IS visible in the mirror, held in front of his body. This is a mirror selfie video.
THE PERSON — A handsome blond man in his late twenties, light stubble, blue eyes, tousled dirty-blond hair showing under the cap, tall and lean, wearing a plain heather grey crewneck sweatshirt. He is caught mid-sentence with his mouth open on a word, eyes on his own reflection, not smiling and not posing.
THE SETTING — a hallway at home in the late afternoon, a plain pale wall, a coat rack with one jacket on it at the edge of the frame, warm even indoor light.
THE PRODUCT — the LORO PIANA cap is ON HIS HEAD, worn normally with the brim forward, sitting straight, the embroidered front panel facing the mirror and reading clearly. He is not holding it and never takes it off.
FRAMING — from the waist up, so the cap, his face and the phone in his hand are all in the frame at once.
IMAGE QUALITY — raw phone video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise in the shadows, heavy phone HDR flattening the contrast, slightly blown-out highlights on the wall, compressed social-video look. Unretouched skin with real pores, real texture and a little shine on the forehead. Slightly off-centre framing.
PRODUCT LOCK — the cap keeps exactly the deep olive green technical fabric of the reference, its soft rounded crown with the visible centre seam, its curved brim with the narrow cream piping running along the brim edge, and the tonal dark-olive embroidery on the front panel: the small crest above, and Loro Piana written underneath in a fine cursive script. Same shapes, same positions, same thread colour. No other text anywhere in the frame, no watermark, no phone brand name.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
The person in this frame is filming himself in a mirror with his phone. The phone stays in his hand and stays visible in the mirror for the whole clip.
VOICE — he is in his late twenties and he sounds it: a young French male voice, low and close to the phone, calm and a little amused, as if he were talking to a friend. Natural Parisian French. NO announcer tone, NO bright advertising delivery, NO over-articulation, NO exaggerated enthusiasm, and he never sounds older than he looks.
He speaks in FRENCH. He speaks ONLY these two lines, each said ONCE and never repeated:
"Cette casquette, ça fait trois ans que je la cherche."
"Je l'enlève plus."
Between the two lines he says NOTHING at all, no extra words, no muttering, no repetition.
0 to 4 s — he says the first line to his own reflection, unhurried, without rushing the end of the sentence.
4 to 6.5 s — SILENT, he says nothing at all. He turns his head slowly to one side so the mirror shows the profile of the cap. That is his only movement.
6.5 to 10 s — he says the second line to his own reflection.
PRODUCT LOCK — the cap stays WORN on his head for the entire clip. He never takes it off, never touches it and never holds it in his hands. It keeps exactly the deep olive green technical fabric of this frame, the soft rounded crown with its centre seam, the curved brim with the narrow cream piping along the edge, and the tonal dark-olive embroidery on the front panel: the small crest above and Loro Piana in fine cursive script underneath. Same shapes, same positions, same thread colour, readable the whole time.
HAIR LOCK — his blond hair keeps exactly the same length and the same way it falls under the cap as in this frame, and only the strands that already fall around his face move when he moves.
CAMERA — the phone is held still in his hand, micro-shake only, no zoom, no pan. Warm flat indoor light, everything in focus, no bokeh, no colour grading.
SOUND — close-mic phone audio, his voice slightly clipped, quiet room tone underneath, no music.
Raw phone footage, one single continuous take, no cut. NO SUBTITLES, NO TEXT AND NO EMOJIS ON SCREEN.
The person in this frame is filming himself in a mirror with his phone. The phone stays in his hand and stays visible in the mirror for the whole clip.
VOICE — he is in his late twenties and he sounds it: a young French male voice, low and close to the phone, calm and a little amused, as if he were talking to a friend. Natural Parisian French. NO announcer tone, NO bright advertising delivery, NO over-articulation, NO exaggerated enthusiasm, and he never sounds older than he looks.
He speaks in FRENCH. He speaks ONLY these two lines, each said ONCE and never repeated:
"La Loro Piana, ça fait trois ans que je la cherche."
"La Loro Piana, je l'enlève plus."
He says the first line ONE TIME ONLY and never repeats it. He says the second line ONE TIME ONLY and never repeats it. Between the two lines he says NOTHING at all, no extra words, no muttering, no repetition. After the second line he stays SILENT until the end of the clip: he does not say it again, he does not add anything.
0 to 4 s — he says the first line to his own reflection, unhurried, without rushing the end of the sentence.
4 to 6.5 s — SILENT, he says nothing at all. He turns his head slowly to one side so the mirror shows the profile of the cap. That is his only movement.
6.5 to 10 s — he says the second line to his own reflection.
PRODUCT LOCK — the cap stays WORN on his head for the entire clip. He never takes it off, never touches it and never holds it in his hands. It keeps exactly the deep olive green technical fabric of this frame, the soft rounded crown with its centre seam, the curved brim with the narrow cream piping along the edge, and the tonal dark-olive embroidery on the front panel: the small crest above and Loro Piana in fine cursive script underneath. Same shapes, same positions, same thread colour, readable the whole time.
HAIR LOCK — his blond hair keeps exactly the same length and the same way it falls under the cap as in this frame, and only the strands that already fall around his face move when he moves.
CAMERA — the phone is held still in his hand, micro-shake only, no zoom, no pan. Warm flat indoor light, everything in focus, no bokeh, no colour grading.
SOUND — close-mic phone audio, his voice slightly clipped, quiet room tone underneath, no music.
Raw phone footage, one single continuous take, no cut. NO SUBTITLES, NO TEXT AND NO EMOJIS ON SCREEN.
The person in this frame is filming himself in a mirror with his phone. The phone stays in his hand and stays visible in the mirror for the whole clip.
VOICE — he is in his late twenties and he sounds it: a young French male voice, low and close to the phone, calm and a little amused, as if he were talking to a friend. Natural Parisian French. NO announcer tone, NO bright advertising delivery, NO over-articulation, NO exaggerated enthusiasm, and he never sounds older than he looks.
He speaks in FRENCH. He speaks ONLY these two lines, each said ONCE and never repeated:
"La Loro Piana, ça fait trois ans que je la cherche, incroyable."
"C'est la casquette qui me va le mieux."
He says the first line ONE TIME ONLY and never repeats it. He says the second line ONE TIME ONLY and never repeats it. Between the two lines he says NOTHING at all, no extra words, no muttering, no repetition. After the second line he stays SILENT until the end of the clip: he does not say it again, he does not add anything.
0 to 4.5 s — he says the first line to his own reflection, unhurried, without rushing the end of the sentence.
4.5 to 6.5 s — SILENT, he says nothing at all. He turns his head slowly to one side so the mirror shows the profile of the cap. That is his only movement.
6.5 to 10 s — he says the second line to his own reflection.
PRODUCT LOCK — the cap stays WORN on his head for the entire clip. He never takes it off, never touches it and never holds it in his hands. It keeps exactly the deep olive green technical fabric of this frame, the soft rounded crown with its centre seam, the curved brim with the narrow cream piping along the edge, and the tonal dark-olive embroidery on the front panel: the small crest above and Loro Piana in fine cursive script underneath. Same shapes, same positions, same thread colour, readable the whole time.
HAIR LOCK — his blond hair keeps exactly the same length and the same way it falls under the cap as in this frame, and only the strands that already fall around his face move when he moves.
CAMERA — the phone is held still in his hand, micro-shake only, no zoom, no pan. Warm flat indoor light, everything in focus, no bokeh, no colour grading.
SOUND — close-mic phone audio, his voice slightly clipped, quiet room tone underneath, no music.
Raw phone footage, one single continuous take, no cut. NO SUBTITLES, NO TEXT AND NO EMOJIS ON SCREEN.
CAS PLEIN SUD — UN PROMPT, SIX MODÈLES
======================================
Une pub UGC de huit secondes, suivie de bout en bout : une image fixe,
puis dix films générés avec exactement le même prompt sur six modèles
vidéo différents, en anglais puis en français.
DANS CE DOSSIER
0 — Le guide.pdf 14 pages. Le protocole, les prompts bloc par
bloc, les mesures film par film, les prix
réels et le choix du modèle selon l'usage.
01 — l'image fixe.png La base des dix films, en 2K. C'est elle qui
verrouille la personne, le décor et le produit.
Prompts/ Les trois prompts en texte brut, prêts à copier
et à adapter à ton produit.
Vidéos EN/ Les six films anglais, un par modèle.
Vidéos FR/ Les quatre films français.
COMMENT S'EN SERVIR
Ouvre une vidéo et son prompt côte à côte, puis lis la page du guide qui
en parle. Dans cet ordre, jamais dans l'autre : une règle lue sans avoir
vu ce qu'elle produit ne se retient pas.
Les quatre films français se jugent à l'oreille, au casque. C'est le seul
critère du dossier qui ne se mesure pas.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph.
Vertical phone video, front camera, the phone standing on a small tripod so both of her hands are free.
THE PERSON — A woman in her early thirties, sun-warmed skin, no makeup, hair pushed back off her face, wearing a loose plain white cotton t-shirt with a high round neckline that fully covers her shoulders and chest. She is caught mid-sentence with her mouth open on a word, eyes on the lens, not smiling and not posing.
THE SETTING — a shaded terrace late in the afternoon, a whitewashed wall and out-of-focus greenery behind her, warm even light with no sun on her face.
THE PRODUCT — she holds the PLEIN SUD tube in both hands in front of her chest, turned so PLEIN SUD and SPF 50+ read clearly and straight to the lens.
IMAGE QUALITY — raw front-camera video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise in the shadows, heavy phone HDR flattening the contrast, slightly blown-out highlights on the wall, compressed social-video look. Unretouched skin with real pores, real texture and a little shine on the forehead. Slightly off-centre framing, the top of her head close to the upper edge.
PRODUCT LOCK — the tube keeps exactly the matte white body, the wide apricot band and the exact PLEIN SUD, SPF 50+ and HAUTE PROTECTION typography of the reference image. Spell every letter on it correctly. No other text anywhere in the frame, no watermark, no phone brand name, no on-screen interface.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
The person in this frame is filming a phone video with the phone resting on a tripod, so both of her hands stay free.
She speaks ONLY these two lines, each said ONCE and never repeated:
"I burn in twenty minutes. Every single summer."
"One layer this morning, and nothing."
Between the two lines she says NOTHING at all, no extra words, no muttering, no repetition.
0 to 3 s — she says the first line straight to the lens.
3 to 5 s — SILENT, she says nothing at all. She squeezes a short stripe of white cream onto the back of her hand. That is her only movement.
5 to 8 s — she says the second line straight to the lens.
HAIR LOCK — she keeps exactly the same hairstyle for the entire clip, the same shape, the same length, the same volume and the same way her hair is worn as in this frame, held the whole time, and only the strands that already fall around her face move when she moves.
PRODUCT LOCK — the tube keeps exactly the matte white body, the wide apricot band and the exact PLEIN SUD, SPF 50+ and HAUTE PROTECTION typography of this frame. It is a solid object that never bends, melts or changes size, and it always stays in front of her body in its own space.
CAMERA — the camera is locked on the tripod and does not move. No zoom, no pan, no camera move at all. Flat afternoon light, everything in focus, no bokeh, no colour grading.
SOUND — close-mic phone audio, her voice slightly clipped, quiet room tone underneath, no music.
Raw phone footage, one single continuous take, no cut. NO SUBTITLES, NO TEXT AND NO EMOJIS ON SCREEN. NO PHONE IS EVER VISIBLE IN THE FRAME.
The person in this frame is filming a phone video with the phone resting on a tripod, so both of her hands stay free.
She speaks in FRENCH, with a natural native French accent.
She speaks ONLY these two lines, each said ONCE and never repeated:
"Je crame en vingt minutes, tous les étés."
"Une couche ce matin, et plus rien."
Between the two lines she says NOTHING at all, no extra words, no muttering, no repetition.
0 to 3 s — she says the first line straight to the lens.
3 to 5 s — SILENT, she says nothing at all. She squeezes a short stripe of white cream onto the back of her hand. That is her only movement.
5 to 8 s — she says the second line straight to the lens.
HAIR LOCK — she keeps exactly the same hairstyle for the entire clip, the same shape, the same length, the same volume and the same way her hair is worn as in this frame, held the whole time, and only the strands that already fall around her face move when she moves.
PRODUCT LOCK — the tube keeps exactly the matte white body, the wide apricot band and the exact PLEIN SUD, SPF 50+ and HAUTE PROTECTION typography of this frame. It is a solid object that never bends, melts or changes size, and it always stays in front of her body in its own space.
CAMERA — the camera is locked on the tripod and does not move. No zoom, no pan, no camera move at all. Flat afternoon light, everything in focus, no bokeh, no colour grading.
SOUND — close-mic phone audio, her voice slightly clipped, quiet room tone underneath, no music.
Raw phone footage, one single continuous take, no cut. NO SUBTITLES, NO TEXT AND NO EMOJIS ON SCREEN. NO PHONE IS EVER VISIBLE IN THE FRAME.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph.
Vertical phone video, front camera held at arm's length. She is smiling at the lens, relaxed, sitting on a sofa.
THE PERSON — A woman in her mid twenties, dark hair tied back loosely with a few strands falling free, bare face, wearing an oversized grey t-shirt.
THE PRODUCT — she holds the unopened NRGY Citrus Blast can: a tall slim 250 ml aluminium can, matte black body with a bright acid-yellow-green diagonal swoosh sweeping up the right side, NRGY written large in white italic capitals across the middle, ZERO SUGAR in small spaced white capitals underneath, and CITRUS BLAST in acid-yellow-green capitals at the bottom. Bare silver aluminium rim at the top and bottom. It is held up beside her face in her free hand, turned so NRGY and CITRUS BLAST read clearly to the lens.
THE SETTING — a living room at night, a large television on behind her showing a bright blurred image, a low warm lamp on the left, the rest of the room dark.
IMAGE QUALITY — raw phone video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise, heavy phone HDR flattening the contrast, compressed social-video look. Unretouched skin with real pores.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Use the two attached images. The FIRST gives the woman's hand and skin tone. The SECOND is the product: reproduce the can exactly, label included.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph.
Vertical phone video, point of view shot: the camera is her own eyes. Her own hand enters from the right and pulls open the glass door of a shop fridge.
THE SETTING — the drinks aisle of a convenience store, cold white strip lighting, the glass door slightly fogged at the edges, other drinks on the shelves above and below.
THE PRODUCT — one shelf at eye level is filled with a row of these cans standing upright side by side, all identical: the NRGY Citrus Blast can: a tall slim 250 ml aluminium can, matte black body with a bright acid-yellow-green diagonal swoosh sweeping up the right side, NRGY written large in white italic capitals across the middle, ZERO SUGAR in small spaced white capitals underneath, and CITRUS BLAST in acid-yellow-green capitals at the bottom. Bare silver aluminium rim at the top and bottom. She is reaching for one of them.
IMAGE QUALITY — raw phone video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise, heavy phone HDR flattening the contrast, compressed social-video look. Unretouched skin with real pores.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Use the two attached images. The FIRST is the woman: keep her face, her hair and her grey oversized t-shirt EXACTLY, she is the same person. The SECOND is the product.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph.
Vertical phone video, the phone standing on a small tripod BEHIND her, at chest height, filming her from behind and slightly to the side. We see her back and her shoulder, her face only in three-quarter profile as she turns her head, and the open fridge in front of her.
THE ACTION — she has just opened her fridge and is reaching in with one hand to take a can from the middle shelf.
THE FRIDGE — an ordinary home fridge, genuinely lived in: half-used vegetables in the drawer, a carton of milk and a bottle of water in the door, leftovers in a glass container, a jar of jam, a packet of butter, some fruit in a bowl. Warm yellow fridge light from inside spilling onto her arm. Nothing is arranged or styled.
THE PRODUCT — three or four cans of the NRGY Citrus Blast can: a tall slim 250 ml aluminium can, matte black body with a bright acid-yellow-green diagonal swoosh sweeping up the right side, NRGY written large in white italic capitals across the middle, ZERO SUGAR in small spaced white capitals underneath, and CITRUS BLAST in acid-yellow-green capitals at the bottom. Bare silver aluminium rim at the top and bottom. They stand together on the middle shelf, front labels facing out, and she is lifting one of them.
THE SETTING — a small kitchen at home in the evening, the ceiling light off, so the fridge is the main light source.
IMAGE QUALITY — raw phone video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, visible sensor noise in the dark parts, heavy phone HDR, compressed social-video look.
The image is the bare video frame itself: no interface, no icons, no counters, no watermark.
Use the two attached images. The FIRST is the woman: keep her face, her hair, her grey t-shirt and the same living room at night EXACTLY, she is the same person. The SECOND is the product.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph.
Vertical phone video, front camera held at arm's length, closer than a normal selfie.
THE ACTION — the can is OPEN, its pull tab lifted on the lid, and she is taking a sip from it, eyes half closed, genuinely enjoying it.
THE PRODUCT — the NRGY Citrus Blast can: a tall slim 250 ml aluminium can, matte black body with a bright acid-yellow-green diagonal swoosh sweeping up the right side, NRGY written large in white italic capitals across the middle, ZERO SUGAR in small spaced white capitals underneath, and CITRUS BLAST in acid-yellow-green capitals at the bottom. Bare silver aluminium rim at the top and bottom.
FRAMING — head and shoulders, the can large in the lower third, NRGY still readable.
IMAGE QUALITY — raw phone video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise, heavy phone HDR flattening the contrast, compressed social-video look. Unretouched skin with real pores.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Use the attached image as the exact product reference.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph.
Vertical phone video, filmed in a full-length mirror. She holds the phone in one hand and the phone IS visible in the mirror.
THE PERSON — A woman in her late twenties, long dark blonde hair loose, bare face with a hint of gloss, wearing a cream knit top with a high round neckline and straight black trousers.
THE SETTING — a hallway at home in the late morning, plain pale wall, a full-length mirror, soft daylight from a window out of shot.
THE PRODUCT — she holds an orange HERMÈS Birkin bag by its two rolled top handles in her free hand, held at hip height, turned so the front faces the mirror. Structured trapeze shape in saturated orange grained Togo calfskin, tonal orange stitching, a front flap closed by two leather straps that slot through two square keepers, a SILVER PALLADIUM turn-lock plate and a small silver padlock hanging at the centre, and a slim orange leather clochette with keys dangling on the right side. All the metal on this bag is silver palladium: the turn-lock plate, the padlock, the keys.
FRAMING — from the knees up, so the bag, her face and the phone are all in frame.
IMAGE QUALITY — raw phone video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise in the shadows, heavy phone HDR flattening the contrast, slightly blown-out highlights, compressed social-video look. Unretouched skin with real pores and real texture. Slightly off-centre framing.
The image is the bare video frame itself: nothing is drawn on top of it. No app interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark, no logo overlay. Edge to edge, only what the camera sees.
Use the two attached images. The FIRST is the woman: keep her face, her hair and her cream knit top EXACTLY, she is the same person. The SECOND is the product.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph.
Vertical phone video, front camera held at arm's length. She is smiling at the lens, a real relaxed smile, head slightly tilted, eyes on the camera.
THE SETTING — outside on a sunny street, pale stone building behind her, warm daylight, no direct sun on her face.
THE PRODUCT — the orange Hermès Birkin: saturated orange grained Togo calfskin, two rolled top handles, a front flap closed by two leather straps slotted through two square keepers, a SILVER palladium turn-lock plate, a small silver padlock and an orange leather clochette with keys. All the metal is silver palladium. It is carried on her forearm, hooked at the elbow, front turned toward the lens.
FRAMING — from the chest up, the bag at the bottom of the frame.
IMAGE QUALITY — raw phone video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise, heavy phone HDR flattening the contrast, compressed social-video look. Unretouched skin with real pores.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Use the two attached images. The FIRST gives the woman's hand and skin tone. The SECOND is the product: reproduce the bag exactly.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph.
Vertical phone video, point of view shot: the camera is her own eyes, looking down at the table in front of her. No face in frame, only her own hand entering from the bottom right holding a tall glass of citrus mocktail with ice and a slice of orange.
THE SETTING — a café terrace in the late afternoon, a small round marble table, a linen napkin, the blurred street beyond the railing.
THE PRODUCT — the orange Hermès Birkin: saturated orange grained Togo calfskin, two rolled top handles, a front flap closed by two leather straps slotted through two square keepers, a SILVER palladium turn-lock plate, a small silver padlock and an orange leather clochette with keys. All the metal is silver palladium. It sits on the table beside the glass, upright, front facing the camera, the silver padlock catching the light.
IMAGE QUALITY — raw phone video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise, heavy phone HDR flattening the contrast, compressed social-video look. Unretouched skin with real pores.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
Use the two attached images. The SECOND is the product: reproduce the bag exactly, it is the subject.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph.
Vertical phone video, static shot, nobody in frame.
THE SETTING — an open wardrobe at home in the evening, a pale wooden shelf at chest height, folded knitwear stacked to the left, a warm ceiling light above.
THE PRODUCT — the orange Hermès Birkin: saturated orange grained Togo calfskin, two rolled top handles, a front flap closed by two leather straps slotted through two square keepers, a SILVER palladium turn-lock plate, a small silver padlock and an orange leather clochette with keys. All the metal is silver palladium. It is placed alone on the shelf, standing upright, handles up, front facing the camera. It is the only saturated colour in the frame.
IMAGE QUALITY — raw phone video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise, heavy phone HDR flattening the contrast, compressed social-video look. Unretouched skin with real pores.
The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.
photorealistic iPhone photo, casual everyday phone shot.
THE SUBJECT — a 24-year-old Italian woman, sun-kissed olive skin, long dark chestnut hair falling past the shoulders with a natural wave and a middle parting, green-brown eyes, defined dark eyebrows, a small beauty spot just above the right corner of her mouth, bare face with only a hint of gloss on the lips, wearing a fitted cream ribbed knit top with a high round neckline that fully covers her shoulders and chest. She is caught mid-sentence, one hand raised, talking to the lens as if filming a story for a friend.
THE SETTING — her own apartment in Italy in the late morning: green wooden shutters half open behind her, a chipped terracotta pot on the windowsill, a moka pot and two used cups on the table, a worn edge on the wooden table.
THE FRAMING — vertical 9:16, chest up, selfie angle from arm's length, slightly off-centre everyday composition. Part of the table is visible in the foreground.
THE LIGHT — flat daylight coming through the shutters on the left, uneven, with soft shadows.
Real skin texture with visible pores, faint under-eye shadows, slight redness around the nose, and natural facial asymmetry. No beauty filter, no smoothing, no retouching.
The image should feel like a real unedited phone photo, not glossy, not stylized, not cinematic, not like a commercial ad, with believable proportions and natural skin detail. No text, no logo, no watermark, no interface anywhere in the frame.
photorealistic iPhone photo, plain identity reference shot.
THE SUBJECT — a 24-year-old Italian woman, sun-kissed olive skin, long dark chestnut hair falling past the shoulders with a natural wave and a middle parting, green-brown eyes, defined dark eyebrows, a small beauty spot just above the right corner of her mouth, bare face with only a hint of gloss on the lips, wearing a fitted cream ribbed knit top with a high round neckline that fully covers her shoulders and chest. She looks straight into the lens, neutral expression, mouth closed, shoulders square.
THE FRAMING — vertical, head and shoulders, centred, straight on, at eye level.
THE BACKGROUND — a plain seamless white studio wall, nothing else in the frame.
THE LIGHT — soft even frontal light, no shadow on the background, no rim light.
Real skin texture with visible pores, faint under-eye shadows, slight redness around the nose, and natural facial asymmetry. No beauty filter, no smoothing, no retouching.
The image should feel like a real unedited phone photo, not glossy, not stylized, not cinematic, not like a commercial ad, with believable proportions and natural skin detail. No text, no logo, no watermark, no interface anywhere in the frame.
photorealistic iPhone photo, plain identity reference shot.
THE SUBJECT — a 24-year-old Italian woman, sun-kissed olive skin, long dark chestnut hair falling past the shoulders with a natural wave and a middle parting, green-brown eyes, defined dark eyebrows, a small beauty spot just above the right corner of her mouth, bare face with only a hint of gloss on the lips, wearing a fitted cream ribbed knit top with a high round neckline that fully covers her shoulders and chest, with straight-leg light blue jeans and plain white trainers. She stands facing the lens, arms relaxed along her body, weight even on both feet, neutral expression.
THE FRAMING — vertical, full body from head to feet, centred, straight on, camera at chest height.
THE BACKGROUND — a plain seamless white studio wall, nothing else in the frame.
THE LIGHT — soft even frontal light, no shadow on the background.
Real skin texture with visible pores, faint under-eye shadows, slight redness around the nose, and natural facial asymmetry. No beauty filter, no smoothing, no retouching.
The image should feel like a real unedited phone photo, not glossy, not stylized, not cinematic, not like a commercial ad, with believable proportions and natural skin detail. No text, no logo, no watermark, no interface anywhere in the frame.
Build a professional model reference sheet of the exact same person in a single landscape image. One 2-row by 4-column grid, eight equal rectangular panels separated by thin clean white gutters.
Top row, full body head to toe, feet fully visible, identical framing scale in all four panels: front view, left profile, right profile, back view.
Bottom row, head and shoulders, identical framing scale in all four panels: front view, left profile, right profile, back of the head.
IDENTITY LOCKED across all eight panels: use the attached images as the identity reference. The same 24-year-old Italian woman in every panel. Same face shape and jawline, same green-brown eyes, same defined dark eyebrows, same small beauty spot just above the right corner of her mouth, same skin texture, same long dark chestnut hair with a middle parting and a natural wave.
WARDROBE LOCKED across all eight panels: a fitted cream ribbed knit top with a high round neckline, straight-leg light blue jeans, plain white leather trainers. Same garments, same colours, same fit in every panel.
SET AND LIGHT LOCKED across all eight panels: seamless neutral mid-grey studio background, one large soft frontal source, soft contact shadow on the floor, neutral white balance, identical exposure and identical background value in every panel.
CAMERA: 85 mm rendering at f/5.6, eye height for the full-body row, chin height for the close-ups, subject centred in each panel, no wide-angle distortion.
RENDER: realistic studio photography, unretouched skin with visible pores and a few flyaway hairs, matte fabric with natural creases, neutral relaxed expression, arms hanging along the body.
AVOID: any caption, label, number or arrow added over the panels; any change of clothing or hair between panels; cropped subject at the panel edges; colour or brightness shifting between panels; beauty retouching or plastic skin.
Use the two attached images: they are the SAME woman. Keep her face, her green-brown eyes, the beauty spot above the right corner of her mouth and her long chestnut hair EXACTLY.
photorealistic iPhone photo, casual everyday phone shot.
THE ACTION — she is caught mid-sentence, one hand raised, talking to the lens as if filming a story for a friend.
THE SETTING — a bright apartment kitchen in Milan in the late morning: pale stone worktop, a linen curtain moving at the open window, an espresso cup and a moka pot, a bunch of eucalyptus in a glass, one drawer left slightly open.
THE FRAMING — vertical 9:16, chest up, selfie angle from arm's length, slightly off-centre. Part of the worktop is visible in the foreground.
THE LIGHT — flat daylight from the window on the left, uneven, soft shadows, nothing built.
Real skin texture with visible pores, faint under-eye shadows, slight redness around the nose, and natural facial asymmetry. No beauty filter, no smoothing, no retouching.
The image should feel like a real unedited phone photo, not glossy, not stylized, not cinematic. No text, no logo, no watermark, no interface.
Use the two attached images: they are the SAME woman. Keep her face, her green-brown eyes, the beauty spot above the right corner of her mouth and her long chestnut hair EXACTLY.
editorial campaign photograph, shot on 85 mm at f/2, Kodak Portra 400 rendering with fine grain and gentle halation in the highlights.
THE SUBJECT — the same woman, wearing a cream silk slip dress with a high straight neckline, hair pushed back off one shoulder. She stands still at the worktop, one hand resting on the stone, looking just past the lens, calm.
THE SETTING — the SAME Milan kitchen, but stripped: only the espresso cup on the bare stone worktop, the linen curtain still, everything else out of frame.
THE FRAMING — vertical, waist up, composed and balanced, subject slightly off centre following the thirds.
THE LIGHT — one large directed source through the window at 45 degrees, warm, sculpting a soft shadow along the left side of her face, background falling half a stop darker.
Real skin texture with visible pores, faint under-eye shadows, slight redness around the nose, and natural facial asymmetry. No beauty filter, no smoothing, no retouching.
Deliberate production photograph: decided colour grade, controlled contrast, film grain. But the skin stays real, never plastic. No text, no logo, no watermark.
The FIRST attached image is a model reference sheet of ONE woman, seen in eight views. Use it as the identity reference: the woman you generate is exactly this woman. Same face shape, same green-brown eyes, same defined dark eyebrows, same beauty spot just above the right corner of her mouth, same long dark chestnut hair. Do not build a grid, do not reproduce the panels: generate ONE single photograph.
The SECOND attached image is the product: reproduce it exactly as photographed, same shape, same colours, same printed wording.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, front camera at arm's length, she is caught mid-sentence, eyes on the lens.
THE PERSON — the same woman in a white ribbed tank top, sitting on a low wall after a run, slightly flushed.
THE PRODUCT — she holds the open NRGY Citrus Blast can beside her face: tall slim aluminium can, matte black body, bright acid-yellow-green diagonal swoosh, NRGY in white italic capitals, ZERO SUGAR underneath, CITRUS BLAST at the bottom.
THE SETTING — a city park in the late afternoon, joggers out of focus behind.
IMAGE QUALITY — raw front-camera video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, visible sensor noise, heavy phone HDR, compressed social-video look, slightly off-centre framing.
Real skin texture with visible pores, faint under-eye shadows and natural facial asymmetry. No beauty filter, no smoothing, no retouching.
The image is the bare video frame itself: no interface, no icons, no captions, no watermark.
The FIRST attached image is a model reference sheet of ONE woman, seen in eight views. Use it as the identity reference: the woman you generate is exactly this woman. Same face shape, same green-brown eyes, same defined dark eyebrows, same beauty spot just above the right corner of her mouth, same long dark chestnut hair. Do not build a grid, do not reproduce the panels: generate ONE single photograph.
The SECOND attached image is the product: reproduce it exactly as photographed, same shape, same colours, same printed wording.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, front camera at arm's length.
THE PERSON — the same woman in a cream knit top, hair loose, caught mid-sentence with her mouth open on a word.
THE PRODUCT — she holds the BYREDO Bal d'Afrique bottle up beside her face: clear glass, pale amber liquid, tall glossy black domed cap, cream label reading BYREDO, BAL D'AFRIQUE, ABSOLU DE PARFUM.
THE SETTING — her bedroom in the morning, an unmade bed with white linen behind her, soft daylight from a window out of shot.
IMAGE QUALITY — raw front-camera video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, visible sensor noise, heavy phone HDR, compressed social-video look, slightly off-centre framing.
Real skin texture with visible pores, faint under-eye shadows and natural facial asymmetry. No beauty filter, no smoothing, no retouching.
The image is the bare video frame itself: no interface, no icons, no captions, no watermark.
The FIRST attached image is a model reference sheet of ONE woman, seen in eight views. Use it as the identity reference: the woman you generate is exactly this woman. Same face shape, same green-brown eyes, same defined dark eyebrows, same beauty spot just above the right corner of her mouth, same long dark chestnut hair. Do not build a grid, do not reproduce the panels: generate ONE single photograph.
The SECOND attached image is the product: reproduce it exactly as photographed, same shape, same colours, same printed wording.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video filmed in a mirror, she holds the phone in one hand and the phone IS visible in the mirror.
THE PERSON — the same woman in a white t-shirt and jeans, WEARING the cap on her head, brim forward, sitting straight.
THE PRODUCT — the deep olive green technical-fabric cap with its soft rounded crown, curved brim with a narrow cream piping along the edge, and the tonal dark-olive embroidery on the front panel: a small crest above, Loro Piana in fine cursive underneath.
THE SETTING — a hallway at home, a plain pale wall, a coat rack at the edge of the frame.
IMAGE QUALITY — raw front-camera video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, visible sensor noise, heavy phone HDR, compressed social-video look, slightly off-centre framing.
Real skin texture with visible pores, faint under-eye shadows and natural facial asymmetry. No beauty filter, no smoothing, no retouching.
The image is the bare video frame itself: no interface, no icons, no captions, no watermark.
The FIRST attached image is a model reference sheet of ONE woman, seen in eight views. Use it as the identity reference: the woman you generate is exactly this woman. Same face shape, same green-brown eyes, same defined dark eyebrows, same beauty spot just above the right corner of her mouth, same long dark chestnut hair. Do not build a grid, do not reproduce the panels: generate ONE single photograph.
The SECOND attached image is the product: reproduce it exactly as photographed, same shape, same colours, same printed wording.
THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video, front camera at arm's length, she is smiling at the lens.
THE PERSON — the same woman in an oversized grey t-shirt, sitting on a sofa at night.
THE PRODUCT — she holds the iConiksweet POP-IN mango dessert: a six-sided hexagonal orange cardboard sleeve, open at the top, with the glossy trompe-l'oeil mango sticking out of it in its small gold fluted cup, iConiksweet in a white pill, POP-IN in outlined capitals, MANGO FROZEN DESSERT underneath.
THE SETTING — a living room at night, a television glowing behind her, a low warm lamp.
IMAGE QUALITY — raw front-camera video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, visible sensor noise, heavy phone HDR, compressed social-video look, slightly off-centre framing.
Real skin texture with visible pores, faint under-eye shadows and natural facial asymmetry. No beauty filter, no smoothing, no retouching.
The image is the bare video frame itself: no interface, no icons, no captions, no watermark.
The FIRST attached image is a model reference sheet of ONE woman, seen in eight views. Use it as the identity reference: the woman you generate is exactly this woman. Same face shape, same green-brown eyes, same defined dark eyebrows, same beauty spot just above the right corner of her mouth, same long dark chestnut hair. Do not build a grid, do not reproduce the panels: generate ONE single photograph.
The SECOND attached image is the product: reproduce it exactly as photographed, same shape, same colours, same printed wording.
EDITORIAL CAMPAIGN PHOTOGRAPH.
THE SUBJECT — the same woman in a cream silk slip dress with a high straight neckline and flat tan Hermès Oran sandals, walking slowly along a wall, looking away from the lens.
THE PRODUCT — the orange Hermès Birkin carried on her forearm, hooked at the elbow: orange grained Togo calfskin, two front straps through square keepers, silver palladium turn-lock, silver padlock and clochette with keys.
THE SETTING — a narrow street on the Amalfi coast at the golden hour, ochre walls, green shutters, bougainvillea, the sea far below.
THE LIGHT — low warm sun from the right, long soft shadow on the wall.
Real skin texture with visible pores, faint under-eye shadows and natural facial asymmetry. No beauty filter, no smoothing, no retouching.
Deliberate production photograph: 85 mm at f/2, Kodak Portra 400 rendering, fine grain, gentle halation, decided colour grade, controlled contrast. The skin stays real, never plastic. No text, no logo, no watermark.
The FIRST attached image is a model reference sheet of ONE woman, seen in eight views. Use it as the identity reference: the woman you generate is exactly this woman. Same face shape, same green-brown eyes, same defined dark eyebrows, same beauty spot just above the right corner of her mouth, same long dark chestnut hair. Do not build a grid, do not reproduce the panels: generate ONE single photograph.
The SECOND attached image is the product: reproduce it exactly as photographed, same shape, same colours, same printed wording.
EDITORIAL CAMPAIGN PHOTOGRAPH.
THE SUBJECT — the same woman, bare shoulders under a loose ivory silk shirt, hair pushed back, eyes closed, chin slightly lifted as if she has just sprayed her neck.
THE PRODUCT — she holds the BYREDO Bal d'Afrique bottle low near her collarbone: clear glass, pale amber liquid, tall glossy black domed cap, cream label reading BYREDO, BAL D'AFRIQUE, ABSOLU DE PARFUM, held so the label faces the camera.
THE SETTING — a bare plaster wall in warm shadow, nothing else.
THE LIGHT — one hard low source from the left, a sharp shadow line across the wall, the right side of her face falling dark.
Real skin texture with visible pores, faint under-eye shadows and natural facial asymmetry. No beauty filter, no smoothing, no retouching.
Deliberate production photograph: 85 mm at f/2, Kodak Portra 400 rendering, fine grain, gentle halation, decided colour grade, controlled contrast. The skin stays real, never plastic. No text, no logo, no watermark.
The FIRST attached image is a model reference sheet of ONE woman, seen in eight views. Use it as the identity reference: the woman you generate is exactly this woman. Same face shape, same green-brown eyes, same defined dark eyebrows, same beauty spot just above the right corner of her mouth, same long dark chestnut hair. Do not build a grid, do not reproduce the panels: generate ONE single photograph.
The SECOND attached image is the product: reproduce it exactly as photographed, same shape, same colours, same printed wording.
EDITORIAL CAMPAIGN PHOTOGRAPH.
THE SUBJECT — the same woman lying on a sun lounger by a pool, wet hair pushed back, in a plain white one-piece swimsuit with a high straight neckline, one arm behind her head, eyes closed in the sun.
THE PRODUCT — the PLEIN SUD SPF 50+ tube standing on the stone edge beside her: matte white body, wide apricot band, PLEIN SUD, SPF 50+ and HAUTE PROTECTION printed on it, label facing the camera.
THE SETTING — a travertine poolside at midday, the water reflecting, a folded cream towel.
THE LIGHT — hard vertical midday sun, crisp shadows, high contrast.
Real skin texture with visible pores, faint under-eye shadows and natural facial asymmetry. No beauty filter, no smoothing, no retouching.
Deliberate production photograph: 85 mm at f/2, Kodak Portra 400 rendering, fine grain, gentle halation, decided colour grade, controlled contrast. The skin stays real, never plastic. No text, no logo, no watermark.
The FIRST attached image is a model reference sheet of ONE woman, seen in eight views. Use it as the identity reference: the woman you generate is exactly this woman. Same face shape, same green-brown eyes, same defined dark eyebrows, same beauty spot just above the right corner of her mouth, same long dark chestnut hair. Do not build a grid, do not reproduce the panels: generate ONE single photograph.
The SECOND attached image is the product: reproduce it exactly as photographed, same shape, same colours, same printed wording.
EDITORIAL CAMPAIGN PHOTOGRAPH.
THE SUBJECT — the same woman in a beige cashmere polo, WEARING the cap on her head, brim forward, looking straight into the lens, calm and confident.
THE PRODUCT — the deep olive green technical-fabric cap with its soft rounded crown, curved brim with a narrow cream piping along the edge, and the tonal dark-olive embroidery on the front panel: a small crest above, Loro Piana in fine cursive underneath, readable.
THE SETTING — a cypress alley in Tuscany at the end of the day, the trees falling out of focus behind her.
THE LIGHT — warm low sun from behind at three-quarters, rim light on the cap and her shoulder, face in soft open shade.
Real skin texture with visible pores, faint under-eye shadows and natural facial asymmetry. No beauty filter, no smoothing, no retouching.
Deliberate production photograph: 85 mm at f/2, Kodak Portra 400 rendering, fine grain, gentle halation, decided colour grade, controlled contrast. The skin stays real, never plastic. No text, no logo, no watermark.
The attached image is a photograph of ONE person. Use it as the identity reference and build a professional model reference sheet of exactly this person, in a single landscape image.
LAYOUT — one 2-row by 4-column grid, eight equal rectangular panels separated by thin clean white gutters.
Top row, full body head to toe, feet fully visible, identical framing scale in all four panels: front view, left profile, right profile, back view.
Bottom row, head and shoulders, identical framing scale in all four panels: front view, left profile, right profile, back of the head.
IDENTITY LOCKED across all eight panels: the same person as the attached photograph. Keep her exact face shape and jawline, the exact hairline and hair colour with its balayage, the eyebrows, the eye colour, the lips, the skin tone and its texture, and every mark or beauty spot visible on the reference. If the reference does not show an angle, extrapolate it from the face you can see: do not invent a different person.
WARDROBE LOCKED across all eight panels: a plain white ribbed tank top with a high straight neckline, straight-leg light blue jeans, plain white leather trainers. Same garments, same colours, same fit in every panel.
SET AND LIGHT LOCKED across all eight panels: seamless neutral mid-grey studio background, one large soft frontal source, soft contact shadow on the floor, neutral white balance, identical exposure and identical background value in every panel.
CAMERA: 85 mm rendering at f/5.6, eye height for the full-body row, chin height for the close-ups, subject centred in each panel, no wide-angle distortion.
RENDER: realistic studio photography, unretouched skin with visible pores, matte fabric with natural creases, neutral relaxed expression, mouth closed, arms hanging along the body, the same gold hoop earrings in every panel.
AVOID: any caption, label, number or arrow added over the panels; any change of clothing or hair between panels; cropped subject at the panel edges; colour or brightness shifting between panels; beauty retouching or plastic skin; a different face from the reference.
a strikingly beautiful 26-year-old woman, high cheekbones, full lips, straight nose, large hazel eyes, long dark brown hair with a middle parting, light golden skin, no makeup, wearing a plain white ribbed tank top, standing in her kitchen, holding a small white unbranded skincare tube, talking toward the lens.
professional photography, cinematic lighting, shot on Kodak Portra 400, shallow depth of field,
beautiful bokeh, golden hour, premium ad campaign, flawless skin, balanced composition,
8k, ultra detailed, award winning photography, stunning.
photorealistic iPhone photo, casual everyday phone shot.
THE SUBJECT — a strikingly beautiful 26-year-old woman, high cheekbones, full lips, straight nose, large hazel eyes, long dark brown hair with a middle parting, light golden skin, no makeup, wearing a plain white ribbed tank top, standing in her own kitchen in the morning, holding a small white unbranded
skincare tube in one hand. Caught mid-sentence, mouth open on a word, eyes on the lens, not posing.
THE SETTING — a cluttered counter behind her: a dish rack with two wet mugs, three fridge magnets,
an open cereal box, a worn cabinet edge.
THE FRAMING — vertical, chest up, handheld front camera at arm's length, slightly off-centre.
THE LIGHT — flat ceiling light plus grey daylight from a window on the left, uneven, unflattering.
Real skin texture with visible pores, faint under-eye shadows, slight redness around the nose, and natural facial asymmetry. No beauty filter, no smoothing, no retouching.
Everything is in sharp focus, no background blur, no shallow depth of field. The image should feel like a real unedited phone photo, not glossy, not stylized, not cinematic, not like a commercial ad, with believable proportions and real-world texture. No text, no logo, no watermark, no interface anywhere in the frame.
photorealistic iPhone photo, casual everyday phone shot.
THE SUBJECT — a strikingly beautiful 26-year-old woman, high cheekbones, full lips, straight nose, large hazel eyes, long dark brown hair with a middle parting, light golden skin, no makeup, wearing a plain white ribbed tank top, hair slightly damp and pushed back, standing in her own bathroom. Caught
mid-sentence, mouth open on a word, eyes on the lens, not smiling and not posing.
THE PRODUCT — she holds a round solid shampoo bar in one hand at chest height, turned so its kraft
paper band faces the lens. The band reads MAREE in simple black capitals, one word only. Keep the
bar, the band and the word MAREE exactly as described, sharp and readable. No other text and no
other logo anywhere in the frame.
THE SETTING — a lived-in bathroom: a toothbrush glass with two brushes, a squeezed tube on the edge
of the sink, a folded towel with a crease, water marks on the tiles, a hair tie on the shelf.
THE FRAMING — vertical 9:16, chest up, handheld front camera at arm's length, slightly off-centre,
part of the sink visible in the foreground.
THE LIGHT — flat ceiling light plus grey daylight from a small window on the left, uneven,
unflattering, a soft shadow under the chin.
Real skin texture with visible pores, faint under-eye shadows, slight redness around the nose, and natural facial asymmetry. No beauty filter, no smoothing, no retouching.
Everything is in sharp focus, no background blur, no shallow depth of field. The image should feel like a real unedited phone photo, not glossy, not stylized, not cinematic, not like a commercial ad, with believable proportions and real-world texture. No text, no logo, no watermark, no interface anywhere in the frame.
═══════════════════════════════════════════════════════════════════
LE GÉNÉRATEUR SPOT RESTAURANT — STUDIO AI CLUB
═══════════════════════════════════════════════════════════════════
MODE D'EMPLOI
1. Sélectionne TOUT ce fichier (Cmd+A sur Mac, Ctrl+A sur Windows) et copie.
2. Colle-le dans une nouvelle conversation Claude ou ChatGPT.
3. Envoie ensuite tes photos du restaurant : devanture, salle, plats.
4. Il relève ce qu'il voit, nettoie tes photos en références, puis écrit ton spot.
Ne modifie rien dans le texte ci-dessous.
──────────────────────────────────────────────────────────────────────
# RÔLE
Tu es directeur de production pour des restaurants. Je t'envoie des photos prises avec mon téléphone : ma devanture, ma salle, mes plats. Ta mission : en tirer un spot vertical de 15 ou 20 secondes, généré en IA, sans que je remette les pieds dans mon restaurant.
Tu travailles en TROIS temps et tu ne sautes aucune étape :
1. tu relèves ce qu'il y a sur mes photos
2. tu écris les prompts qui NETTOIENT mes photos pour en faire des références utilisables
3. tu écris le prompt du spot
# CE QUE TU NE FAIS JAMAIS
- Tu n'inventes pas mon restaurant. Le décor, les matières, l'enseigne et les plats sont ceux de MES photos.
- Tu ne me fais jamais photographier une personne. Aucune de mes références ne contient d'humain : ce sont les décors et les plats. Les gens naîtront dans la vidéo.
- Tu n'écris JAMAIS « no text ». Mon enseigne, mon ardoise et mes étiquettes doivent survivre. On préserve un texte en le NOMMANT.
# ÉTAPE 1 — REGARDE MES PHOTOS, EN SIX PASSES
PASSE 1, LE TYPE : bistrot, brasserie, pizzeria, steakhouse, asiatique, food court, bar à cocktails, restaurant gastronomique, salon de thé…
PASSE 2, CE QUE TU AS REÇU : classe chaque photo dans une case.
A. LA DEVANTURE B. LA SALLE C. LE BAR OU LE COMPTOIR
D. LA CUISINE OU LE PASSE E. UN PLAT F. UNE BOISSON G. UN DÉTAIL
PASSE 3, LA CHARTE : relève-la sur les photos, ne l'invente pas.
Les couleurs dominantes, en nommant les matières : bois, zinc, laiton, béton, carrelage, velours, marbre, cuir, néon.
L'enseigne : le nom EXACT, la typographie, la couleur, le support.
La lumière : jour, ampoules chaudes, néon, bougies, mélange des deux.
Ce qui est servi : le plat, sa cuisson, sa vaisselle, ses accompagnements.
PASSE 4, CE QUI MANQUE : dis-moi quelle case n'a aucune photo.
Il te faut au minimum la devanture, la salle et un plat. Un quatrième lieu est un plus.
Si la devanture manque, demande-la : c'est elle qui porte le nom.
PASSE 5, CE QUI SALIT MES PHOTOS : cite ce que TU vois.
Clients ou personnel dans le cadre, reflet du photographe dans la vitre, poubelle, carton, câble, chaise de travers, torchon, plateau sale, panneau de travaux.
PASSE 6, LES DÉFAUTS TECHNIQUES : flou, sous-exposition, dominante jaune des néons, verticales penchées, plafond brûlé, définition trop faible.
# ÉTAPE 2 — DIS-MOI CE QUE TU AS COMPRIS, EN CINQ LIGNES
Type de restaurant · Nom relevé sur l'enseigne
Photos reçues : …
Il me manque : …
La charte : …
Le plat : …
Puis TROIS questions, pas une de plus :
1. Le spot dure 15 ou 20 secondes ?
2. Qui est à table : un couple, deux amies, une bande de quatre, une tablée de six, une famille ?
3. Quel moment : un midi de semaine, un soir, un vendredi qui finit en fête ?
Attends mes réponses. Ne génère rien avant.
# ÉTAPE 3 — LES PROMPTS DE NETTOYAGE, UN PAR PHOTO
Mes photos sont prises au téléphone : elles sont trop sales pour servir de référence telles quelles. La vidéo hériterait de leur flou et de leur lumière.
Pour CHAQUE photo que je t'ai envoyée, écris un bloc en anglais, prêt à coller, à utiliser avec GPT IMAGE 2 en joignant la photo d'origine.
Le bloc suit cet ordre :
1. PRÉSERVATION
« Enhance this photo into a high-end professional image while preserving exactly [le lieu ou le plat, ses matières, ses couleurs]. Same framing, same angle, same viewpoint. Preserve exactly, letter for letter: [le nom sur l'enseigne, l'ardoise, les étiquettes]. Do not invent any other text or logo. »
2. VIDER LA SCÈNE, la ligne qui compte
« REMOVE EVERY PERSON from this photograph: no customers, no staff, no silhouette, no reflection of a person in the glass or the mirrors, no hands, not even blurred in the background. The room is empty and waiting. »
Cette ligne est OBLIGATOIRE sur les photos de lieu. Une référence qui contient quelqu'un fera apparaître ce quelqu'un dans la vidéo, à un endroit qu'on ne contrôle pas.
3. CLEAN
« CLEAN: remove [la liste exacte de la passe 5, chaque parasite nommé avec son emplacement]. »
Puis les défauts de la passe 6, avec les formulations qui marchent :
flou → « bring the room into sharp focus edge to edge »
sous-exposition → « lift the shadows without flattening the image »
néons → « balance the mixed colour temperature between the daylight and the warm bulbs »
verticales → « straighten the verticals, keeping the same viewpoint »
plafond brûlé → « recover the blown out ceiling lights so the fittings stay visible »
4. LA LIMITE
« Keep real texture: [les matières relevées en passe 3]. Avoid oversaturation, artificial HDR, plastic rendering, over sharpening, halos and CGI look. Retouch and enhance the existing photo only. Do not redesign the room, do not change the furniture, do not change the time of day. »
Sous les blocs, rappelle-moi : générer en 2K minimum, et repartir de la DEVANTURE nettoyée pour toutes les autres, en la joignant comme seconde image. C'est elle qui donne la lumière commune.
# ÉTAPE 4 — LE PROMPT DU SPOT
Un seul bloc, en anglais, prêt à coller.
Modèle : bytedance/seedance-2-5 · 9:16 · 720p · audio activé · durée 15 ou 20 selon ma réponse.
Références jointes : mes photos NETTOYÉES, quatre au maximum. Au-delà, le modèle mélange les décors.
Le bloc contient, dans cet ordre, ces quatre verrous puis les plans.
VERROU 1, le rôle des références :
« HOW TO USE THE REFERENCES, READ THIS FIRST
The attached images are MOOD AND SET references. They are NOT frames to reproduce.
Take from them ONLY: the palette and the materials — [les matières de la passe 3] — the light, the sign above the door exactly as it is written there, and what is served here: [le plat de la passe 3].
Do NOT copy their framing, their camera angle, their composition or their rendering. Every shot below is a NEW camera position that exists in none of the references. »
VERROU 2, filmer et pas photographier :
« SHOT LIKE REAL FOOTAGE, THIS OVERRIDES THE REFERENCES
Shot on an ARRI Alexa 35 with Cooke S4 primes, 1/48 shutter, handheld throughout. Real cinema optics: gentle barrel distortion wide open, veiling flare whenever a lamp enters the frame, visible focus breathing on every pull, very shallow depth of field, foreground bodies passing out of focus. [la pellicule adaptée : Kodak Vision3 500T en intérieur chaud, 250D en lumière du jour, Cinestill 800T sous néon], real grain that moves, sensor noise in the shadows.
This is FOOTAGE, not a render: no smooth CGI camera moves, no flawless surfaces, no even lighting, no plastic skin, no over-clean look, no still-life framing. »
VERROU 3, les macros :
« THE MACRO SHOTS ARE FILM, NOT PHOTOGRAPHS, THIS IS CRITICAL
A macro in this film is a LIVE TAKE: the camera is handheld and breathing, drifting the whole time, never locked; something is always MOVING inside the frame — steam, juices running, an ice cube turning, a hand entering and leaving; the focus is not settled, it drifts and is pulled during the shot; there is motion blur on whatever moves and the grain moves with the frame.
A macro that could be a photograph is a FAILED shot. »
VERROU 4, le montage :
« EDITING RULE, CRITICAL
[ONZE ou QUATORZE] SEPARATE SHOTS joined by INSTANT HARD CUTS at the exact timecodes below. Every cut is an abrupt full-frame change. Never a dissolve, never a fade, never a camera travelling between locations. Each shot holds exactly ONE action. »
PUIS LES PLANS, avec un timecode chacun, dans cet ordre de principe :
1. une matière en macro, la plus parlante du lieu : la braise, la pâte, la glace, la vapeur
2. la devanture, mes clients arrivent et poussent la porte
3. un geste de cuisine, en macro
4. l'entrée dans la salle, caméra qui recule devant eux
5. un second geste de cuisine ou de bar
6. la boisson qui se construit, en macro
7. le trinquement, en gros plan entre eux
8. LE PLAN LARGE : la table entière, le plat qui arrive, tout le monde qui se sert
9. un GROS PLAN sur un visage, 85 mm à un mètre, quelqu'un qui goûte et ferme les yeux
10. un dernier détail en macro
11. la devanture de nuit, plan fixe, rien ne bouge sauf les reflets
Sur 20 secondes, ajoute trois plans : un second gros plan de visage, un plan de dos ou de mouvement, un plan de bar.
Chaque plan reçoit UNE ligne de son diégétique : la rue, la porte, les couverts, la friteuse, une rire. Jamais de musique ajoutée, jamais de voix off.
ET LE NEGATIVE, en dernier :
« no still-life framing, no locked-off macro, no photograph-like frame, no dissolves, no fades, no camera travelling between locations, no shot longer than three seconds, no re-lettered sign, no misspelled name, no invented second brand, no text overlays, no subtitles, no watermark, no other logos, no voiceover, no lip sync, no changing number of people, no extra fingers, no deformed hands, no changing faces, no plastic skin, no clean render, no CGI look, no AI look. »
# CE QUE TU ME RENDS, AU FINAL
Un bloc de nettoyage par photo, numéroté.
Un bloc de spot, en un seul morceau.
Trois lignes de rappel : générer les images en 2K minimum, valider les décors AVANT de lancer la vidéo, et ne lancer la vidéo qu'une fois.
# POURQUOI ON FAIT DANS CET ORDRE
Une image coûte quelques centimes, un spot coûte environ cent fois plus. On itère autant qu'on veut sur les décors nettoyés, et on ne paie la vidéo qu'une seule fois, quand tout est validé.
LES FILMS EN ENTIER
===================
Tout ce dossier a été produit avec Seedance. Rien n'a été tourné, rien
n'a été filmé, aucune caméra n'a été louée. Regarde d'abord, lis ensuite :
le guide « Le processus Seedance de A à Z » t'explique comment chacun a
été fabriqué.
CHAQUE FILM A SON DOSSIER
--------------------------
Ouvre n'importe lequel des quatre dossiers numérotés. Tu y trouves
toujours les mêmes trois choses :
Le film ce qui est sorti
Le prompt.txt le texte EXACT qui l'a produit, sans retouche
Références/ les images jointes, nommées @Image1, @Image2…
C'est la seule façon honnête d'apprendre : tu vois la commande, tu vois
le résultat, et tu peux relire l'un en regardant l'autre. Aucun de ces
prompts n'a été réécrit pour la formation.
LES QUATRE FILMS DE DÉMONSTRATION
---------------------------------
01 · BEST OF PINS — 30 secondes en 720p
Le plus important du dossier. Trente secondes d'un seul tenant, en
9:16, avec un décor qui change trois fois : un lac salé au coucher de
soleil, une piste de montagne dans la poussière, un col enneigé. Les
véhicules restent identiques d'un plan à l'autre.
Ce film ne peut être produit que par SEEDANCE 2.5. Aucun autre modèle
ne tient trente secondes : Veo s'arrête à 8, Omni à 10, Kling et
Seedance 2.0 à 14. C'est exactement pour ça qu'on paie la 2.5 plus
cher, et c'est ce que tu vois à l'écran.
02 · CANDY MARKET — la marque locale
Un commerce réel, mis en scène comme une marque nationale. C'est le
niveau qu'un client local ne peut pas s'offrir autrement, et c'est
celui que le Module 8 t'apprend à facturer.
03 · STUDIO AI CLUB — la pub
Notre propre publicité, produite avec nos propres outils. Une personne
qui parle, en extérieur, avec un texte à faire dire et un prix à
afficher. Regarde la synchronisation des lèvres et la tenue du visage
d'un plan à l'autre.
04 · REMEDY — l'UGC
L'autre extrême : ça doit ressembler à une vidéo filmée au téléphone
dans une salle de bain. Aucune belle lumière, aucun mouvement de
caméra, aucun étalonnage. C'est le Module 3, et c'est plus dur à
réussir qu'un beau plan.
LES ONZE FILMS DU GUIDE
------------------------
Ils ont déménagé : ils sont maintenant à côté du guide qui les explique,
dans le dossier « Guide — Seedance, les 11 films décortiqués », avec
leurs prompts. Le guide, les films et les prompts au même endroit.
CE QU'IL FAUT REGARDER, ET DANS CET ORDRE
------------------------------------------
1. Le produit change-t-il entre deux plans ?
C'est le premier critère, avant la beauté de l'image. Une étiquette
qui se brouille ou un logo qui se déforme rend un film inutilisable
pour un client, même s'il est magnifique.
2. Le film coupe-t-il là où tu l'attendais ?
Le modèle coupe quand le POINT DE VUE change, pas quand l'action
change. C'est la règle qui explique presque tous les ratés, et elle
est démontrée film par film dans le guide.
3. Le son colle-t-il à l'image ?
Seedance génère l'ambiance en même temps que l'image. Coupe le son,
regarde, puis remets-le : tu verras ce qu'il apporte.
BEST OF PINS
============
Modèle : Seedance 2.5
Format : 30 s · 9:16 · 720p
Références : 5 image(s), dans le dossier « Références »
Longueur : 9022 caractères
Une société de raid en buggy au Maroc. Trois Can-Am sur les plages d'Agadir, dans les montagnes du Rif, dans l'Atlas enneigé, plus un quad et un jet-ski. Aucun dialogue : uniquement le son des moteurs et de la nature.
C'est le prompt EXACT qui a produit le film à côté. Rien n'a été réécrit,
rien n'a été simplifié pour la formation. Les images du dossier
« Références » sont celles qui ont été jointes à la génération.
----------------------------------------------------------------------
MOTORSPORT DESTINATION FILM, 30 seconds, vertical 9:16, 24fps, NO dialogue, NO voiceover, NO music: pure diegetic engine and nature sound, music added in the edit. A high-adrenaline presentation film for BEST OF PINS, a buggy raid company in Morocco: FPV-drone energy, aggressive angles, speed visible in every single frame. Fast WIDE action shots (2.5 to 4 seconds) cut against sub-second MECHANICAL FLASHES: wheels, hands, suspension, spray. THE SCREEN ITSELF CARRIES NO GRAPHICS: no logo overlay, no watermark, no corner bug, no title, nothing drawn on the image, ever. The brand exists ONLY as print on physical objects inside the scenes.
EDITING RULE, CRITICAL: this film is SEPARATE SHOTS joined by INSTANT HARD CUTS at the exact timecodes. A cut is an abrupt full-frame change: never a dissolve, never a blend, never a camera move travelling between locations. Each FLASH is a complete standalone shot. Cuts happen ONLY at the specified timecodes.
LOOK, LOCKED FOR THE ENTIRE FILM: real motorsport documentary footage: genuine 35mm film grain, real lens behavior, sun flares, dust, snow and spray HITTING the lens, foreground blur ripping past, true colors, natural Moroccan light, same warm honest grade in every scene, no color shift between scenes. Everything physical and real: NO VFX, only machines, terrain and speed.
DRIVING RULE: professional pilots, total control: big roosts, hard slides, controlled jumps with clean landings. ONE clear trajectory per vehicle per shot. Never a crash, never a rollover, never a loss of control, empty terrain, no bystanders. Near-passes are close but always safe: the vehicle passes CLOSE to the camera, never hits it.
REFERENCES, five attached images in this exact order:
@image1 = the BEST OF PINS logo artwork: chrome italic letters "BEST OF PINS" with a red final S, a dark speedometer dial on the left, a small temperature gauge on the right, blue-navy-red-silver racing stripes above. This artwork is a PRINT DESIGN, not a screen graphic: it exists in this film ONLY as physical print on three objects: the chest of the pilots' black sweaters, the BACK of the jet-ski rider's vest, and the black flag in the final shot. It NEVER appears floating on screen, never as an overlay, never in a corner. Never warped, never redesigned, never misspelled.
@image2 and @image3 = the Can-Am Maverick R XRC buggy, side and front three-quarter views: olive-green and black bodywork, XRC door graphics, huge off-road tires, black roll cage. The THREE buggies in this film are all this exact machine, reproduced faithfully.
@image4 = the Can-Am Outlander quad: black bodywork with ORANGE front bumper, orange beadlock wheels, black racks. Reproduced faithfully.
@image5 = the Sea-Doo RXT-X jet-ski: ice-grey hull, black top deck, neon-yellow accents. Reproduced faithfully.
The vehicles keep their exact liveries, colors and proportions, never deformed, never duplicated beyond the declared count, decals never re-spelled.
PILOTS: every pilot wears a full-face BLACK motorcycle helmet with the visor DOWN, and a black sweater with the @image1 BEST OF PINS logo printed on the chest. NO face is ever visible anywhere in the film. The jet-ski rider is seen from BEHIND only, wearing a black flotation vest with the @image1 logo printed large across the back.
SEQUENCE
SHOT 1, 0-2.5s, FPV: sunrise on the immense beach of Agadir, wet sand mirror: THREE identical Can-Am buggies from @image2 charge line-abreast at full speed, and the FPV drone DIVES low and threads BETWEEN the middle and right buggy, sand roosts whipping past the lens on both sides. Sound: three Rotax engines howling, sand hammering the air. HARD CUT AT 2.5s.
SHOT 2, 2.5-3.2s, FLASH: ground-level macro, static: a front tire BITES into the wet sand and tears a sheet of spray straight over the lens. Sound: one violent claw of sand. HARD CUT AT 3.2s.
SHOT 3, 3.2-5.8s, FPV: the green Rif mountains: the three buggies in tight single file slide through a dirt hairpin on the ridge, dust plume boiling; the FPV drone drops off the overlook and CATCHES them out of the corner, closing fast on the last buggy's rear wing. Sound: engines echoing, gravel spitting against the arches. HARD CUT AT 5.8s.
SHOT 4, 5.8-6.5s, FLASH: cockpit, static, tight on the pilot's gloved hands SNAPPING a fast counter-steer, the @image1 logo sharp on his black sweater chest, dust streaming past the cage behind. Sound: raw cockpit roar, the wheel thump. HARD CUT AT 6.5s.
SHOT 5, 6.5-9.0s, WIDE LOW: the snowy High Atlas: the camera sits at snow level as the lead buggy BLASTS PAST inches from the lens, a wave of powder burying the frame, the two others flashing through behind it between the white peaks. Sound: engines ripping past one by one, snow hiss on the lens. HARD CUT AT 9.0s.
SHOT 6, 9.0-9.7s, FLASH: macro, static: a front suspension arm SLAMS compressed over a bump and rebounds, spring and damper working, mud flecks flying. Sound: the metallic compression thunk. HARD CUT AT 9.7s.
SHOT 7, 9.7-13.5s, HYPER MOTION, the signature shot: the wet beach of Kenitra: ONE buggy sweeps in, clips PAST the camera close, and rips a huge circular power-slide on the mirror sand, a wall of sand and spray arcing off the rear wheels. The camera ORBITS the sliding buggy fast and low, against its rotation, spray whipping the lens. Sound: the engine screaming, sand hammering, the sea behind. HARD CUT AT 13.5s.
SHOT 8, 13.5-14.2s, FLASH: macro, static: the exhaust tip CRACKLES, heat haze shimmering, wet sand dripping off the rear diffuser. Sound: the burble and pops of the engine. HARD CUT AT 14.2s.
SHOT 9, 14.2-17.5s, WIDE: the water's edge: the @image4 black-and-orange quad LAUNCHES off a low sand bank in a controlled jump, all four wheels off the ground, and lands clean in a burst of spray, while BEHIND it the @image5 Sea-Doo floats EMPTY just offshore, rocking on the swell. Low lateral tracking with the jump. Sound: the engine revving through the air, the landing splash. HARD CUT AT 17.5s.
SHOT 10, 17.5-18.2s, FLASH: macro, static: the quad's orange wheels PLOW through shallow water, twin fans of spray slicing the frame. Sound: water shredding. HARD CUT AT 18.2s.
SHOT 11, 18.2-22.5s, CHASE: the deep blue water of northern Morocco: the @image5 jet-ski RIDDEN by a man seen strictly from BEHIND, black vest with the huge @image1 logo across his back: he carves hard, LAUNCHES off a swell, lands in an explosion of white, carves again. The chase camera flies low on the water right behind him, spray lashing the lens, the back logo staying readable between hits. Sound: the jet-ski wailing, hull slamming, spray hiss. HARD CUT AT 22.5s.
SHOT 12, 22.5-23.2s, FLASH: the wall of spray from his wake SLAPS the lens full frame, water streaking off. Sound: the smack of water. HARD CUT AT 23.2s.
SHOT 13, 23.2-26.5s, FPV: golden dusk: the three buggies climb the summit trail in tight formation, dust glowing in the low sun, and the FPV drone OVERTAKES them on the outside of the final bend, whipping around the lead buggy to reveal the clifftop ahead. Sound: three engines pulling hard, gravel, wind rising. HARD CUT AT 26.5s.
SHOT 14, 26.5-30s, FINAL WIDE, the flag shot: the clifftop summit above the immense golden bay: the THREE buggies swing in and park in a clean line at the edge, engines ticking, and beside them, planted side by side in the rock, TWO tall flags snapping hard in the coastal wind: the red MOROCCAN flag with its green interlaced five-pointed star, and the black BEST OF PINS flag carrying the @image1 logo print, huge and sharp. FAST rising drone pull-back: machines and flags small and heroic against the vast bay. The sky above completely EMPTY and clean, nothing written anywhere, no graphics of any kind. Sound: the wind, the two flags cracking, the ocean far below.
STYLE: pure adrenaline rally documentary: FPV dives, near-passes, powder and spray on the lens, machines huge and alive, landscapes flying past, one warm honest grade from first frame to last. Speed is the subject: every shot moves, or gets moved through.
negative: no logo overlay, no watermark, no corner logo, no floating logo, no screen graphics, no generated text of any kind except the physical prints on the sweaters, the vest and the flags, no visible faces, no open visors, no crash, no rollover, no loss of control, no camera collision, no bystanders, no other vehicles than the three buggies, the quad and the jet-ski, no duplicated vehicles beyond the declared count, no warped decals, no misspelled decals, no logo warping, no logo redesign, no misspelled logo, no wrong Moroccan flag, no altered star on the Moroccan flag, no mirrored text, no dissolves, no blended shots, no camera travelling between locations, no color shift between scenes, no VFX, no magic effects, no rain, no night, no static landscape shots, no text overlays, no subtitles, no captions, no watermark, no music, no voiceover, no speech, no lip movement, no extra fingers, no deformed hands, no CGI look, no AI look
CANDY MARKET
============
Modèle : Seedance 2.5
Format : 30 s · 9:16 · 720p
Références : 6 image(s), dans le dossier « Références »
Longueur : 7531 caractères
Un grossiste en confiseries, filmé comme une visite TikTok à haute énergie. Une comédienne présente le lieu, coupes rapides, ton direct.
C'est le prompt EXACT qui a produit le film à côté. Rien n'a été réécrit,
rien n'a été simplifié pour la formation. Les images du dossier
« Références » sont celles qui ont été jointes à la génération.
----------------------------------------------------------------------
UGC HYPE TOUR AD, 30 seconds, vertical 9:16, 24fps. A high-energy TikTok-style ad for CANDY MARKET, wholesale importer of drinks and sweets from around the world. This must look like REAL FOOTAGE: documentary texture, real lens behavior, genuine grain, natural skin, real locations, hard honest light. One woman carries the whole film, talking straight to camera, and TELEPORTS between countries through the described transitions. TRANSITIONS are PURE CAMERA MOVES: the camera itself whips or tilts at each change; her hands NEVER touch, push or grab the camera at any point in the film.
VFX RULE: NO magic effects. The only stylized elements are the whip transitions. Everything else is clean live-action.
VOICE AND LANGUAGE, CRITICAL: she speaks FRENCH FROM FRANCE, the everyday accent of a young woman from Paris: NOT Quebec French, NOT Canadian, no anglicised vowels outside brand names. High energy, hype, playful, never rushed: every scripted word intelligible, each line said once, no invented words, no dropped words, no repeated words, no stammering. PRONUNCIATION: the brand names "Candy Market", "Red Bull", "Iconik Sweet" and "TikTok" are pronounced the English way ("candy market", "red boul", "ee-co-neek sweet", "tik tok"). Everything else is pure natural French. Lips perfectly synced. She never performs an action while speaking: she lands, THEN talks; she raises the product, THEN talks. No music, no voiceover, no other voices: her voice and diegetic sound only.
REFERENCES, six attached images in this exact order:
@image1 = the CANDY MARKET logo: "Candy" in glossy pink script letters with two pink candy splashes and two red-and-white swirl lollipops, "MARKET" in white capitals in a pink banner below. It appears printed on the chest of her black hoodie, stenciled large on the black shipping container in scene 1, and on the real warehouse in the final scene. Never warped, never redesigned, never misspelled.
@image2 = the US Fanta Berry can: bright blue can, white Fanta logo, berries artwork. Reproduced exactly.
@image3 = the B'lue Strawberry bottle: clear blue plastic bottle, dark blue "B'lue" panel, pink strawberry label. Reproduced exactly.
@image4 = the Red Bull Glacier Edition can: pale ice-blue can, dark blue bull artwork, "THE GLACIER EDITION". Reproduced exactly.
@image5 = the iConiksweet POP IN lemon frozen dessert: a hyper-realistic lemon-shaped dessert in a yellow open box reading "iConiksweet POP IN LEMON FROZEN DESSERT". Reproduced exactly.
@image6 = the REAL Candy Market warehouse: black industrial building, big white CANDY MARKET block letters on the facade, red-brown awning over the entrance, pink product banners along the green fence, small parking lot. Reproduced faithfully.
Each product keeps its exact label, colors and real-world size in her hand, never deformed, never duplicated, text never re-spelled. No other brand or product appears anywhere in the film.
CHARACTER: a mixed-race American-style woman around 22, warm brown skin, dark curly hair in a high puff, gold hoop earrings, playful magnetic hype energy, direct eye contact with the lens. Clothing locked for the whole film: a black hoodie with the @image1 Candy Market logo printed on the chest, denim shorts, pink sneakers. Same face, same hair, same outfit in every scene.
SEQUENCE
SCENE 1, 0-5s: An industrial yard, hard daylight. She stands on top of a low BLACK shipping container stenciled with the huge @image1 Candy Market logo, and HOPS down: a light athletic two-footed landing in her pink sneakers, knees soft, clean and confident. She straightens up facing the handheld camera, grins: "Tu connais Candy Market ?" Sound: her sneakers hitting concrete, the yard's ambience, her voice bright.
TRANSITION: the camera whips violently straight down into the concrete, frame filled by dark blur.
SCENE 2, 5-10s: The camera rises back up out of a stone esplanade: NEW YORK, the Statue of Liberty behind her across the water, windy American daylight. She raises the @image2 blue Fanta Berry can beside her face, label to camera, then says, proud: "C'est le meilleur importateur de produits du monde entier." Sound: harbor wind, gulls, a ferry horn far away.
TRANSITION: the camera itself snaps into a violent WHIP PAN RIGHT, motion blur wiping the frame.
SCENE 3, 10-15s: The whip lands inside a moving TUK-TUK in THAILAND: tropical street blurring past, chrome bars, hot sun flickering. She sits in the back seat holding the @image3 B'lue Strawberry bottle up, label to camera, and shouts happily over the engine: "Chez Candy Market... tu retrouveras tous les produits qui cartonnent en ce moment !" Sound: the tuk-tuk engine sputtering, horns, street life.
TRANSITION: the camera tilts up into the blazing blue sky; the blue fills the whole frame.
SCENE 4, 15-20s: The blue resolves into the icy blue of a FROZEN COLD-ROOM WAREHOUSE: metal racking stacked floor to ceiling with pallets of @image4 Red Bull Glacier cans, frost on the shelves, cold vapor in the air, her breath visible, hood now up on her head. She holds one glacier can up, label to camera, and announces, mock-shivering, delighted: "Ils ont la plus grande collection de Red Bull du monde !" Sound: the cold-room hum, a distant forklift beep, her voice echoing slightly on the metal.
TRANSITION: the camera whips violently down into the frosty floor, frame filled by pale blur.
SCENE 5, 20-25s: The whip rises onto a rooftop terrace in DUBAI at golden hour, the Burj Khalifa towering behind her, warm glassy skyline. Hood back down. She holds the @image5 iConiksweet lemon dessert in its yellow box beside her face, label to camera, and says, impressed: "Ils ont même du Iconik Sweet... la marque qui casse tout sur TikTok." Sound: warm wind, distant city shimmer, a fountain far below.
TRANSITION: the camera itself snaps into a violent WHIP PAN LEFT, motion blur wiping the frame.
SCENE 6, 25-30s: The whip settles in front of the REAL Candy Market warehouse from @image6: the black facade with its white CANDY MARKET letters, the pink banners on the green fence, honest French daylight. She stands center frame, arms spread wide toward the building, then to the lens, big grin, the challenge: "Alors... t'attends quoi pour faire voyager tes clients ?" She backs toward the entrance pointing both thumbs at the warehouse. Clean sky above the building for text added in post. Sound: the street, birds, her voice warm and sure.
STYLE: real documentary-textured footage across real-world locations: hard sun, icy blues, golden Dubai, honest French daylight, genuine grain, real skin, streetwear energy. Her hype carries the film: five countries, five products, one warehouse.
negative: no hands touching the camera, no palm over the lens, no grabbing the camera, no brands or products other than the six referenced items, no invented products, no duplicated products, no warped labels, no misspelled labels, no mirrored text, no logo redesign, no face morph, no identity drift, no second person, no changing hairstyle, no changing outfit except the hood going up in the cold room, no stumbled landing, no fall, no danger, no snow outside the cold room, no Quebec accent, no foreign accent, no mispronounced words, no gibberish speech, no repeated words, no stammering, no dissolves, no morphing transitions, no extra fingers, no deformed hands, no plastic skin, no beauty filter, no CGI look, no AI look, no text overlays, no subtitles, no captions, no watermark, no music, no voiceover, no language other than French spoken
STUDIO AI CLUB
==============
Modèle : Seedance 2.5
Format : 30 s · 9:16 · 720p
Références : 1 image(s), dans le dossier « Références »
Longueur : 9396 caractères
Notre propre publicité. Une comédienne parle face caméra dans une rue parisienne, avec le texte à dire et le prix à afficher. Tout le film sort d'une seule génération.
C'est le prompt EXACT qui a produit le film à côté. Rien n'a été réécrit,
rien n'a été simplifié pour la formation. Les images du dossier
« Références » sont celles qui ont été jointes à la génération.
----------------------------------------------------------------------
UGC SALES AD, 30 seconds, vertical 9:16, 24fps. This must look like a REAL filmed commercial: a real actress shot on real locations with a cinema camera, real 35mm film texture, natural skin with pores and flyaway hairs, real fabric wrinkles, believable crowds and props. On top of the whole film, including the opening, sits a LIGHT analog VHS veil: subtle tape grain, slight chroma bleed in the highlights, very gentle horizontal noise, like a cinema spot re-mastered from tape. Keep the veil light: her face and the logo always stay sharp and readable through it.
VFX RULE: exactly THREE small photoreal magic moments in the whole film, listed in their scenes below (falling banknotes at the pool, the logo wrap printing itself on the car, the restaurant table setting itself). Physical, obeying real light and gravity, never cartoon, never glowing sci-fi, never touching her face or body. Every other scene is 100% clean live-action with zero effects.
VOICE AND LANGUAGE, CRITICAL: she speaks FRENCH FROM FRANCE, confident and energetic with a natural Parisian accent: NOT Quebec French, NOT Canadian, NOT Belgian, no anglicised vowels. Natural rhythm with real pauses, she never rushes, lips perfectly synced. Every line must fit comfortably in its scene: if timing is tight she finishes the line calmly rather than speeding up, and never drops a word. The scripted lines are spoken exactly as written, each line once: no invented words, no repeated words, no stammering. PRONUNCIATION: the brand name is pronounced "Studio ay-eye Club", with the letters A and I said in English; the word "cash" is pronounced the common French way. Everything else is pure natural French. Between lines she lives the scene in silence. The world changes around her through SEAMLESS IN-CAMERA TRANSITIONS described at each scene change: never a plain hard cut between locations. No music, no voiceover, no other voices: her voice and diegetic sound effects only. Face stable throughout, no deformation. One single primary camera move per shot. FRAMING: the camera NEVER comes closer to her than a chest-up medium shot, no tight face close-ups anywhere, and her WHOLE HEAD stays fully in frame with clear headroom above her hair in every shot: never cropped at the forehead or eyes.
REFERENCES: @image1 is the exact STUDIO AI CLUB logo artwork. It appears ONLY in four places: on the chest of her white t-shirt, on the chest of her white swimsuit in the pool scene, printed on the doors and hood of the white sports car, and as the neon sign in the final studio scene. Reproduced identically, sharp and readable, never warped, never redesigned, never recolored. The neon sign is the ONLY text existing anywhere in this film.
CHARACTER: a French woman around 25, shoulder-length chestnut hair in a loose high ponytail, minimal makeup, magnetic seller energy, constant direct eye contact with the lens, speaking natural native French. Clothing locked: white crew-neck t-shirt with the @image1 logo on the chest, light-blue straight jeans, clean white sneakers. Declared exceptions only: the pool scene in a white one-piece swimsuit with the @image1 logo on the chest, and the final scene where she wears an open coral-orange blazer OVER the same white logo t-shirt, logo still visible. Same face, same hair in every scene.
SEQUENCE
0-5s: Bright blue sky, sunny city street, handheld phone framing, waist-up, flat daylight, no effects. She walks toward camera staring at her smartphone, scrolling, then looks up at the lens, annoyed then challenging: "Pose ton téléphone. On est en 2026, et tu sais toujours pas utiliser l'IA." On the last word she tosses the smartphone over her shoulder. Sound: street ambience, her voice close and raw, the phone clattering on the pavement behind her.
TRANSITION: the camera whips violently straight down into the pavement, screen filled by dark blur.
5-9s: The camera rises back up out of a polished café floor: stylish specialty coffee shop, warm daylight, plants, no effects. She sits at a wooden table, espresso cup in hand, natural steam rising, and speaks to the lens, relaxed and sure, no sipping: "Studio AI Club. La formation qui t'apprend vraiment l'IA." Slow push in stopping at a chest-up medium. Sound: café murmur, her voice warm and clear, the cup set down on the saucer on her last word.
TRANSITION: she sets the cup down and the camera whip-pans left, motion blur wiping the frame.
9-15s: The whip pan lands inside a professional photo studio mid-shoot: a SMALL hand-sized perfume bottle, about ten centimeters tall, true real-world scale, on a pedestal, softboxes, a flash popping, assistants' silhouettes in the background, no effects. She walks through the set toward camera, waist-up framing, gestures at the gear: "Marre des graphistes ? Trop long, trop cher." A beat, she glances at the set, then back to the lens, a half-smile: "Plus besoin d'eux avec notre formation." Steadicam tracking back in front of her. Sound: flash pops, her voice, studio room tone.
TRANSITION: she walks so close to the lens that her t-shirt fills and wipes the frame to white.
15-20s: The white resolves into a bright modern office, no effects: she pushes back from a laptop and stands up while talking, waist-up, with a rising smile: "Encore mieux : vends tes services, et gagne un max de cash." Camera rises with her. Sound: office ambience, chair rolling.
TRANSITION: she snaps her fingers and the camera whips upward past a ceiling light that flares into tropical sun.
20-22s: Tropical resort pool, palm trees, turquoise water. TOP-DOWN overhead shot, camera directly above: she lies on a sunlounger by the pool edge in the white one-piece swimsuit, the @image1 logo clearly visible on her chest, sunglasses on, sipping a colorful cocktail through a straw, completely relaxed, no dialogue. VFX: generic pale banknotes flutter down from above around the sunlounger, drifting like falling leaves, their engraving lost in motion blur, a few landing softly on the tiles and the water. Slow overhead descend, stopping high above her. Sound: water lapping, ice clinking in the glass, the soft paper flutter of falling notes.
TRANSITION: one falling banknote lands flat on the lens, covering the frame, and slides away to reveal glossy white car paint.
22-26s: A white luxury sports coupe with the silhouette of a classic German 911-style rear-engine car, round headlights, no manufacturer badges, parked in golden light. She sweeps her hand above the hood and VFX: the @image1 logo wrap prints itself onto the doors and hood in the wake of her hand, like ink spreading under clear lacquer. She leans on the hood in the logo t-shirt and jeans: "Location de voitures..." WHIP PAN: she weaves between tables in a busy stylish restaurant, VFX: on the table she passes, cutlery and glasses slide themselves into perfect place settings, and she finishes: "...restaurant... ou tout autre activité." Sound: one engine rev, then restaurant chatter and a quick rattle of settling cutlery, her voice clear across both.
TRANSITION: a waiter carrying a large tray crosses right in front of the lens, wiping the frame dark.
26-30s: As the waiter clears frame we are in a moody minimal photo studio at night: bare dark walls, and the @image1 logo as a coral-orange NEON SIGN flickering on behind her, positioned high enough that both the neon and her whole head fit comfortably in the vertical frame. She stands facing camera, chest-up medium, never closer, head fully in frame with headroom, wearing the open coral-orange blazer over the white logo t-shirt, hands relaxed. She starts speaking as the neon ignites, calm and sure, looking straight into the lens: "Studio AI Club. Moins de cent euros, jusqu'au premier septembre." Then one small knowing smile as the neon glow settles steady. The dark wall around her is completely BLANK and EMPTY: bare wall, nothing on it, nothing written anywhere. Sound: her voice clear and close, the electric buzz of the neon igniting, then a soft steady hum.
STYLE: real filmed commercial energy, warm saturated grade, hard sunlight, crisp shadows, high contrast, genuine 35mm film grain with the light VHS veil over everything, skin with real texture, nothing polished into plastic. Her delivery sets the rhythm: lines land, then the scene breathes.
negative: no generated text of any kind except the neon logo, no price tags, no price overlays, no dollar signs, no euro signs, no currency symbols, no numbers on screen, no banners, no black text boxes, no face morph, no identity drift, no second woman, no changing hairstyle, no outfit changes except the declared swimsuit and final blazer, no logo warping, no logo redesign, no misspelled logo, no misspelled neon sign, no manufacturer car badges, no oversized products, no giant perfume bottle, no extreme close-up on her face, no cropped head, no cut-off forehead, no oversized VFX, no particle storms, no sci-fi lasers, no VFX on her face or body, no desert, no text overlays, no subtitles, no captions, no watermark, no plain hard cuts between locations, no Quebec accent, no foreign accent, no mispronounced words, no gibberish speech, no repeated words, no stammering, no rushed speech, no dropped words, no extra fingers, no deformed hands, no plastic skin, no CGI cartoon look, no AI look, no beauty-filter smoothing, no music, no voiceover, no language other than French spoken
REMEDY
======
Modèle : Seedance 2.5
Format : 18 s · 9:16 · 720p
Références : 2 image(s), dans le dossier « Références »
Longueur : 6868 caractères
Un sérum pour cils. Objectif inverse des trois autres : ça doit ressembler à une vidéo filmée au téléphone dans une salle de bain, pas à une publicité.
C'est le prompt EXACT qui a produit le film à côté. Rien n'a été réécrit,
rien n'a été simplifié pour la formation. Les images du dossier
« Références » sont celles qui ont été jointes à la génération.
----------------------------------------------------------------------
UGC TIKTOK BEAUTY TESTIMONIAL, 18 seconds, vertical 9:16, 24fps. This must look like a GENUINE self-filmed TikTok: a smartphone locked on a small tripod on a bathroom counter, ONE FIXED FRAME for the entire video, waist-up framing, she stands at the counter facing the camera. The camera NEVER moves: the four scenes are JUMP CUTS within this same fixed frame, and in scene 3 it is SHE who leans in close to the lens, not the camera moving.
THE BATHROOM, on-brand and luxurious but real: walls tiled to mid-height in glossy handmade BABY-PINK ZELLIGE tiles with their natural artisanal irregularity, matte white walls above, a white marble counter, a large round mirror with a warm LED halo, brushed-gold fixtures, a small green plant. Lived-in details keep it real: a towel slightly askew, a few skincare products by the sink. Flat real bathroom light: LED mirror light mixed with soft window daylight, everything in sharp focus, no bokeh, no color grade, visible light sensor noise, unretouched real skin with pores.
PRODUCT, CRITICAL: the Remedy eyelash serum from the attached references. There is EXACTLY ONE tube and EXACTLY ONE applicator in this entire video: the slim matte baby-pink cylindrical tube about 11 centimeters long, true real-world scale, and its cap which IS the applicator: a thin white wand with a fine golden tip attached inside the pink cap. When closed (@image1): one seamless pink cylinder, nothing else. When open (@image2): the tube body in one hand, the cap-and-wand in the other, and NOTHING else: no brush inside the tube body, no second wand, no second tube, no spare parts anywhere in frame. Its printed text stays correct and readable whenever the tube faces camera, letter for letter, reading left to right, NEVER mirrored: "remedy." in lowercase deep-pink letters with the final period, below it "Sérum de croissance pour cils", and "3mL" near the base. The tube is never deformed, never resized, never redesigned, its text never re-spelled and never reversed.
VOICE AND LANGUAGE, CRITICAL: she speaks FRENCH FROM FRANCE, the everyday accent of a young woman from Paris: NOT Quebec French, NOT Canadian, NOT Belgian, no anglicised vowels. Her voice is SOFT, slightly LOW, completely UNHURRIED: calm late-night girl-talk to a friend, micro-pauses everywhere, almost lazy, never performing, never selling. She speaks VERY LITTLE: the few scripted words are spoken exactly as written, each line once, no invented words, no dropped words, no repeated words, no stammering. PRONUNCIATION: the brand name "Remedy" is pronounced the English way, "REH-meh-dee". Lips perfectly synced. SPEECH RULE: she never applies the product while speaking. Scene 3 is completely silent. No music, no voiceover, no other voices: her voice and real bathroom room tone only.
CHARACTER: a French-Mediterranean woman around 25, olive skin, dark brown hair twisted up in a casual claw clip with loose strands framing her face, warm brown eyes, naturally long healthy lashes, minimal no-makeup look, generous curves carried discreetly in a comfortable oversized cream t-shirt, small gold studs. Relaxed, genuine, zero performance. Same face, same hair, same t-shirt across all cuts.
SEQUENCE
SCENE 1, 0-5s: Fixed tripod frame, the pink zellige glowing softly behind her. She holds the CLOSED pink tube from @image1 up beside her face, label facing camera reading correctly, and says softly to the lens, a little smile: "Les filles... trois semaines avec Remedy." A beat, one eyebrow: "Alors... faut qu'on parle." Sound: real bathroom room tone, slight tile echo, a fan humming faintly.
JUMP CUT.
SCENE 2, 5-10s: Same fixed frame. The tube is now OPEN as in @image2: tube body in her left hand, the cap with its single white wand in her right hand, nothing else. She just murmurs, eyes on the lens: "Franchement... regardez." THEN, in silence, the application, and it is NOT mascara: she tilts her head slightly, eyes half closed, and DEPOSITS ONE TINY DROP of serum with the fine golden tip along the BASE of her upper lash line, at the roots, one slow precise stroke from inner to outer corner like drawing a fine liquid line, then lifts the wand cleanly away. One eye only, framed waist-up. She never brushes, never combs, never wiggles the wand through the lashes. Sound: room tone, her soft breath, the tiny click of the wand going back in the tube.
JUMP CUT.
SCENE 3, 10-13s, THE PROOF, completely silent, the ONLY close shot of the film: she sets the tube down and LEANS IN toward the phone, her face coming close to the lens, softly lit by the mirror halo, real skin texture. She looks upward to show her lash line, blinks slowly once, then turns her head gently so her lashes catch the light: long, dense, natural, healthy lashes, clearly hers. A proud little smile grows. The camera does not move: only she does. Sound: room tone, the fan, one soft amused exhale through her nose.
JUMP CUT.
SCENE 4, 13-18s: Back to the fixed waist-up frame. Tube closed in her hand, label facing camera reading correctly, she says it calm and sincere, then points the tube lazily at the lens: "Mes cils ont super bien poussé, naturellement... c'est LE sérome à avoir." She sets the tube down on the counter facing camera, label readable, little shrug-smile. Sound: room tone, the soft tap of the tube on the counter.
STYLE: raw authentic TikTok vlog in a beautiful on-brand bathroom: pink zellige and white walls, warm gold accents, flat mixed light, true colors, real skin, real reverb, one locked frame, honest jump cuts, one silent close-up of proof, and a soft low voice that never sells. It must feel like a real recommendation from a friend at midnight, never an ad.
negative: no duplicated product, no second tube, no second applicator, no extra brushes, no brush inside the tube body, no spare product parts, no mirrored text, no reversed letters, no mascara brushing, no combing the lashes, no wiggling brush, no Quebec accent, no Canadian accent, no foreign accent, no anglicised pronunciation, no mispronounced words, no gibberish speech, no repeated words, no stammering, no fast speech, no salesy energy, no camera movement, no handheld shake, no zoom, no bokeh, no cinematic grade, no beauty filter, no plastic skin, no makeup-heavy look, no false lashes, no doll-like lashes, no clumped mascara look, no extreme lens distortion, no fisheye close-up, no eye redness, no eye irritation, no product touching the mouth, no logo warping, no logo redesign, no misspelled label text, no resized product, no giant tube, no showroom-perfect staging, no second person, no face morph, no identity drift, no changing hairstyle, no changing outfit, no extra fingers, no deformed hands, no text overlays, no subtitles, no captions, no watermark, no music, no voiceover, no English words except the brand name Remedy, no language other than French spoken
1 · SPOT TV — LE POLO TRAME
===========================
Modèle : seedance-2
Mode : Pub vidéo · Spot TV
Réglages : {'format': '9:16', 'duree': '10 s', 'resolution': '1080p'}
Longueur : 5833 caractères
C'est le prompt EXACT qui a produit la vidéo à côté. Rien n'a été
réécrit pour la formation, sauf le balisage technique retiré.
------------------------------------------------------------------
SCENE CONTEXT
A navy blue TRAME piqué polo shirt worn by a man in a quiet modern terrace at the end of the day. Fast editorial cutting, roughly one second per shot, the camera moving in every single shot.
ACTIVE REFERENCES
@image1 - the TRAME polo piqué shirt. A navy blue short-sleeve piqué polo shirt with a structured ribbed collar, two small cream buttons on the placket, fine textured woven surface, short sleeves with matching ribbed cuffs, subtle tonal embroidered TRAME text on the left chest, clean straight hem with small side openings, matte cotton-like finish and dense knit texture. 100% matches the reference.
LOCATION MAP
A modern evening terrace with warm stone flooring, brushed metal furniture, textured concrete wall, two props: a wooden chair and a ceramic cup. The set contains only the stone floor, concrete wall, brushed metal furniture, wooden chair, ceramic cup, and the man.
FIRST FRAME / BLOCKING
The camera opens inches above the terrace table edge as the man is already moving his hand toward the polo collar.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Vintage spherical cine primes on Super 16, 180 degree shutter motion blur, a little falloff and softness in the extreme corners, mild veiling flare when a light source is in frame. Sharp where it counts, on the product, never clinically sharp everywhere.
CAMERA
0.0s-0.8s — FOV 18 degrees macro shot on the piqué texture, camera tracking at 0.4 km/h. HARD CUT.
0.8s-1.7s — FOV 63 degrees human action shot, camera sliding toward the man as he adjusts the polo collar, camera speed 1.2 km/h. WHIP CUT.
1.7s-2.6s — FOV 12 degrees macro shot on the TRAME chest text embroidery, camera drifting sideways at 0.3 km/h. HARD CUT.
2.6s-3.5s — FOV 47 degrees human action shot, camera orbiting as the man walks one step beside the chair, camera speed 1.5 km/h. SMASH CUT.
3.5s-4.4s — FOV 18 degrees macro shot on the cream buttons and placket stitching, camera pushing forward at 0.5 km/h. HARD CUT.
4.4s-5.4s — FOV 84 degrees human action shot, camera following as the man places a hand on the chair back, camera speed 1.8 km/h. WHIP CUT.
5.4s-6.3s — FOV 12 degrees macro shot on the collar weave and knit structure, camera tilting upward at 0.4 km/h. HARD CUT.
6.3s-7.0s — FOV 29 degrees human action shot, camera moving around the man as he turns slightly toward the terrace light, camera speed 1.4 km/h. MATCH CUT.
7.0s-7.9s — FOV 18 degrees macro shot on the navy fabric matching the blue evening shadow on the concrete wall, camera gliding at 0.4 km/h. MATCH CUT.
7.9s-8.8s — FOV 107 degrees human action shot, camera backing away as the man stands beside the chair, camera speed 2.0 km/h. HARD CUT.
8.8s-10.0s — FOV 12 degrees macro shot on the polo collar edge and TRAME text together, camera rotating slowly at 0.3 km/h.
ACTION
The camera reveals the piqué texture.
The man adjusts the collar.
The camera reveals the TRAME embroidery.
The man walks one step beside the chair.
The camera reveals the cream buttons.
The man places a hand on the chair back.
The camera reveals the collar weave.
The man turns slightly toward the terrace light.
The camera reveals the navy fabric against the matching blue shadow.
The man stands beside the chair.
The camera reveals the collar edge and TRAME text.
PERFORMANCE
The man moves with focused, unhurried precision, wearing the same navy TRAME polo throughout, maintaining practical movements and a calm presence, never looking at the camera.
PHYSICS
The polo measures approximately 72 centimetres in length, 52 centimetres across the chest, and weighs approximately 260 grams. It is small enough to fold into two hands. The piqué knit holds its texture, the ribbed collar keeps its structure, the buttons remain rigid, and the woven surface catches light with a matte textile response.
LIGHTING
Warm sunset light from the left side, soft directional fill from the open sky, gentle bounce from the stone floor, 4200K colour temperature. Atmospheric haze as a percentage: 8%.
COLOR GRADE
60:30:10 - navy blue, warm stone beige, cream accents.
AUDIO
Diegetic only: evening terrace ambience, distant city sounds, footsteps on stone, fabric movement, chair wood contact, ceramic cup movement. No music bed.
STYLE
Photorealistic commercial cinematography shot on SUPER 16MM motion picture film, Kodak Vision3 500T pushed one stop, scanned wet-gate at 2K. THE GRAIN IS THE POINT AND IT IS VISIBLE: a real, coarse, organic 16mm grain structure that lives and dances from frame to frame, clearly readable in the midtones and openly present in every shadow, never a static overlay and never a uniform noise layer. Slight halation blooming around the brightest highlights, gentle highlight roll-off, deep film latitude in the shadows with a little colour noise in them, faint gate weave. 24fps with a true 180 degree shutter, true optical depth of field, no digital sharpening halo, no video-clean look, no plastic skin. The product stays legible under the grain — the grain sits ON the image, it never softens an edge or blurs a letter.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
POSITIVE LOCKS
The product stays identical to @image1 in every shot — repeat its signature elements: navy blue piqué texture, structured collar, cream buttons, and exact TRAME text embroidery. The people keep the same faces, hair and clothing across every cut. Repeat the closed set list: stone floor, concrete wall, brushed metal furniture, wooden chair, ceramic cup, and the man. Every shot contains visible camera movement. It is WORN on a body in every shot and never appears empty, floating or held like an object. ABSOLUTELY NO PACKSHOT: the polo piqué shirt is never shown on a studio backdrop and never leaves this location.
2 · HYPER MOTION — LE DESSERT EN BOCAL
======================================
Modèle : seedance-2
Mode : Pub vidéo · Hyper motion
Réglages : {'format': '9:16', 'duree': '10 s', 'resolution': '720p'}
Longueur : 8452 caractères
C'est le prompt EXACT qui a produit la vidéo à côté. Rien n'a été
réécrit pour la formation, sauf le balisage technique retiré.
------------------------------------------------------------------
SCENE CONTEXT
A clear cylindrical tiramisu dessert jar with cocoa-brown cake layers, pale cream layers, a brown printed label, silver perforated lid and coffee-bean graphics moves through a hyper-kinetic cocoa-brown, tiramisu-cream and metallic-silver studio world, levitating and rotating with precise controlled motion. No people, no location. Roughly one second per shot, the backdrop changing on every cut inside the cocoa-brown, tiramisu-cream, metallic-silver palette.
ACTIVE REFERENCES
@image1 - the M B tiramisu dessert jar. A small clear cylindrical food jar approximately 7.5 cm diameter and 9 cm tall, filled with distinct alternating layers of dark cocoa-dusted tiramisu cake and pale cream-colored mascarpone-style filling, with dark cake visible at the base and upper section. The jar has transparent rigid plastic or glass-like walls, a silver metallic perforated screw lid with a subtle central raised closure, and a rectangular warm cocoa-brown label wrapped around the front. The label contains the visible M B brand mark with a floral rosette symbol, Arabic tiramisu lettering, the exact word “TIRAMISU” in white uppercase letters, and dark coffee-bean illustrations. Preserve the transparent cylindrical silhouette, exact layer proportions, lid geometry, label placement, typography, Arabic lettering, brand mark, coffee-bean graphics, cocoa-brown and cream contents, and every visible packaging detail. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no horizon line. A reflective floor exists in the final shot only, and it is REVEALED BY THE CUT, never arrived at. Each shot uses one backdrop from the cocoa-brown, tiramisu-cream, metallic-silver palette:
- Deep cocoa-brown seamless field with a soft cream glow.
- Warm tiramisu-cream seamless field with cocoa gradients.
- Dark espresso-brown seamless field with narrow silver light bars.
- Pale mascarpone-cream seamless field with suspended cocoa haze.
- Brushed metallic-silver seamless field tinted subtly with cocoa brown.
FIRST FRAME / BLOCKING
An extreme macro on the fine cocoa powder texture visible through the transparent jar wall, with a narrow metallic-silver glow behind it and the jar already moving through frame.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering, edge-to-edge sharpness with no softness in the corners.
CAMERA
0.0–0.8s — Shot 1, HARD CUT: 12° FOV, 0.3 km/h macro creep along the cocoa layer through the transparent wall, revealing individual cocoa particles and porous cake texture.
0.8–1.7s — Shot 2, WHIP CUT: 29° FOV, 18 km/h 90-degree orbit around the levitating jar, keeping the cylindrical silhouette perfectly readable while the label sweeps through frame.
1.7–2.6s — Shot 3, SMASH CUT: 18° FOV, 42 km/h high-speed macro tracking across the cream layer as its dense viscous surface remains cohesive behind the rigid transparent wall.
2.6–3.5s — Shot 4, HARD CUT: 29° FOV, 24 km/h push-in toward a controlled burst of fine cocoa powder particles rising beside the jar, with the jar remaining stable and intact.
3.5–4.4s — Shot 5, WHIP CUT: 47° FOV, 55 km/h fast arc between two narrow metallic-silver light bars as the jar rotates through the gap.
4.4–5.3s — Shot 6, SMASH CUT: 12° FOV, 48 km/h whip into extreme macro on the transparent wall, revealing the boundary between dark cake crumbs and pale cream.
5.3–6.2s — Shot 7, WHIP CUT: 107° FOV, 70 km/h whip pan through a dense cocoa-brown vapour field, briefly revealing the complete jar rotating behind the haze.
6.2–6.6s — Shot 8, HARD CUT: 12° FOV, 6 km/h locked macro camera move across the white “TIRAMISU” typography and the Arabic lettering above it, preserving every character exactly.
6.6–7.0s — Shot 9, WHIP CUT: 18° FOV, 32 km/h fast tilt across the coffee-bean graphics and the M B floral rosette signature element on the label.
7.0–7.8s — Shot 10, MATCH CUT: 47° FOV, 28 km/h lateral camera sweep matching the metallic-silver edge of the jar lid to a horizontal metallic-silver light bar, carrying the exact cylindrical silhouette through the graphic transition.
7.8–10.0s — Shot 11, HARD CUT: 29° FOV, 4 km/h slow push-in toward the product ALREADY AT REST on the reflective floor, perfectly still and already in its final position, while only the camera advances and the reflection gradually becomes prominent.
ACTION
1. The camera creeps across the cocoa layer while the jar makes a controlled micro-rotation.
2. The camera completes a 90-degree orbit around the levitating jar.
3. The camera races across the cream layer as its dense material remains cohesive.
4. A compact plume of cocoa powder expands beside the jar.
5. The camera arcs rapidly between two silver light bars as the jar rotates.
6. The camera whips into the layered cake-and-cream boundary.
7. The camera whip-pans through drifting cocoa vapour around the rotating jar.
8. The camera tracks precisely across the Arabic lettering and “TIRAMISU” typography.
9. The camera tilts rapidly across the coffee-bean graphics and M B floral rosette.
10. The silver lid edge graphically aligns with the silver light bar in the MATCH CUT.
11. The camera slowly pushes toward the completely still hero jar and its reflection.
PHYSICS
The jar is approximately 7.5 cm in diameter, 9 cm tall and approximately 350 g when filled. Its rigid transparent walls and metallic lid behave as hard, stable packaging with no deformation; the alternating tiramisu cake is porous and granular, with individual crumbs maintaining particulate mass; the pale filling is dense and highly viscous, remaining cohesive and resisting sudden flow; cocoa powder behaves as a fine dry particulate with realistic inertia, dispersion and settling in air; the coffee-bean graphics remain printed and fixed to the label; the label remains rigidly attached to the cylindrical surface. The jar uses controlled levitation and rotation only, with no uncontrolled trajectory, no bouncing and no contact event during motion.
LIGHTING
Hard specular key from camera-left at 5200K raking across the transparent jar and cocoa layers, a tight rim light on the right edge, metallic-silver practicals in the background. White balance fixed at 5200K. Atmospheric haze at 8%.
COLOR GRADE
60:30:10 - cocoa brown, tiramisu cream, metallic silver.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, fine cocoa-powder flutter, subtle granular cake texture, restrained viscous movement tones, a low sub hit on the final cut. Never an impact sound, never the sound of the product touching a surface: the sub hit belongs to the cut, not to the product.
STYLE
Photorealistic commercial cinematography with a macro lens, shot on Kodak Vision3 250D motion picture film and scanned at 4K — the grain is NATIVE to the emulsion, organic, alive and moving from frame to frame, never a static digital overlay, never a uniform noise layer, and it sits under the image without ever softening the edges, 24fps with a true 180 degree shutter, razor-sharp material detail — every fibre, grain, bubble or thread readable under the film grain — true optical depth of field, no digital sharpening halo, gentle highlight roll-off, ultra-high-resolution 4K master, flawless commercial product finish, high-energy kinetic pacing.
CONTENT SAFETY
No people, no hands, no faces, no mouths, no consumption, no biting, chewing, licking, sucking or tasting. The product is never consumed on screen. No macro framing of human anatomy. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement. The product never falls, drops, bounces or lands on screen at any point in the film.
POSITIVE LOCKS
The product stays identical to @image1 in every shot — repeat its transparent cylindrical jar, silver perforated lid, alternating dark cocoa cake and pale cream layers, cocoa-brown label, M B floral rosette, Arabic lettering, exact “TIRAMISU” text, coffee-bean graphics and all packaging proportions. Preserve the exact typography and label placement. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement. The product never falls, drops, bounces or lands on screen at any point in the film.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
3 · SPOT TV — LES LUNETTES
==========================
Modèle : seedance-2
Mode : Pub vidéo · Spot TV
Réglages : {'format': '9:16', 'duree': '10 s', 'resolution': '1080p'}
Longueur : 9738 caractères
C'est le prompt EXACT qui a produit la vidéo à côté. Rien n'a été
réécrit pour la formation, sauf le balisage technique retiré.
------------------------------------------------------------------
SCENE CONTEXT
A sophisticated pair of Saint Barth Mara sunglasses moves through a sunlit Ibiza rooftop terrace at late afternoon, with white stucco walls, pale limestone and Mediterranean plants. Fast editorial cutting, roughly one second per shot, the camera moving in every single shot.
ACTIVE REFERENCES
@image1 - the SAINT BARTH MARA sunglasses. Rimless rectangular sunglasses with softly angular transparent-to-smoky gradient lenses, dark charcoal-black slender temples, polished silver-gold metal bridge and articulated temple hardware, small clear nose pads, and fine metal detailing. The left temple is printed with the exact text “SAINT BARTH” in white; the right temple is printed with the exact text “MARA” in white. Preserve the exact lens geometry, gradient, temple shape, metal hardware, hinges, nose pads, proportions and typography. 100% matches the reference.
LOCATION MAP
A single Ibiza rooftop terrace with white limewashed stucco walls, pale limestone flooring, a low stone parapet, one natural woven lounge chair, two terracotta pots with compact olive branches, and one small brushed-metal side table. The film shows a woman in her late twenties, slim athletic build, olive skin, long dark-brown hair tied in a low ponytail, wearing a cream linen button-up shirt and tailored sand-coloured trousers. The set contains only white stucco walls, pale limestone flooring, low stone parapet, one woven lounge chair, two terracotta pots with olive branches, one brushed-metal side table, the SAINT BARTH MARA sunglasses, and the woman in her late twenties, slim athletic build, olive skin, long dark-brown hair tied in a low ponytail, wearing a cream linen button-up shirt and tailored sand-coloured trousers.
FIRST FRAME / BLOCKING
The camera opens inches above the pale limestone terrace floor, tracking toward the sunglasses resting on the brushed-metal side table while the woman in her late twenties, slim athletic build, olive skin, long dark-brown hair tied in a low ponytail, wearing a cream linen button-up shirt and tailored sand-coloured trousers, is already walking into frame beside the table.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Vintage spherical cine primes on Super 16, 180 degree shutter motion blur, a little falloff and softness in the extreme corners, mild veiling flare when a light source is in frame. Sharp where it counts, on the product, never clinically sharp everywhere.
CAMERA
0.0–0.8s — SHOT 1 — FOV 47° — camera speed 3 km/h — low tracking push toward the sunglasses on the brushed-metal side table; human action.
0.8–1.7s — HARD CUT — SHOT 2 — FOV 18° — camera speed 2 km/h — macro lateral slide across the front lens gradient and polished metal bridge; product macro.
1.7–2.6s — WHIP CUT — SHOT 3 — FOV 63° — camera speed 5 km/h — the camera arcs around the woman in her late twenties as she reaches toward the sunglasses; human action.
2.6–3.5s — HARD CUT — SHOT 4 — FOV 12° — camera speed 1 km/h — macro push across the “SAINT BARTH” temple lettering and dark temple material; product macro.
3.5–4.4s — SMASH CUT — SHOT 5 — FOV 47° — camera speed 4 km/h — the woman lifts the sunglasses from the table; human action.
4.4–5.3s — HARD CUT — SHOT 6 — FOV 18° — camera speed 1 km/h — macro orbit around the silver-gold hinge, nose pad and angular lens edge; product macro.
5.3–6.2s — WHIP CUT — SHOT 7 — FOV 29° — camera speed 6 km/h — the woman raises the sunglasses toward her face without putting them on; human action.
6.2–7.0s — HARD CUT — SHOT 8 — FOV 12° — camera speed 1 km/h — macro slide across the exact “MARA” lettering on the right temple; product macro.
7.0–8.0s — MATCH CUT — SHOT 9 — FOV 18° — camera speed 3 km/h — the dark temple fills frame and matches into the dark green leaves of the nearest olive branch as the camera continues the same lateral movement; product macro.
8.0–9.0s — HARD CUT — SHOT 10 — FOV 47° — camera speed 4 km/h — the woman sets the sunglasses onto the brushed-metal side table; human action.
9.0–10.0s — SMASH CUT — SHOT 11 — FOV 84° — camera speed 3 km/h — the camera pulls sideways past the table, keeping the sunglasses and the woman in the same frame; human action.
Five shots are product macros: shots 2, 4, 6, 8 and 9. Six shots are human action: shots 1, 3, 5, 7, 10 and 11. ONE SINGLE ACTION PER SHOT. Every shot contains visible camera movement.
ACTION
Shot 1: The camera tracks toward the sunglasses as the woman approaches the table.
Shot 2: The camera slides across the lens gradient and bridge.
Shot 3: The woman reaches toward the sunglasses.
Shot 4: The camera tracks across the “SAINT BARTH” lettering.
Shot 5: The woman lifts the sunglasses.
Shot 6: The camera orbits the hinge and nose-pad hardware.
Shot 7: The woman raises the sunglasses toward her face.
Shot 8: The camera slides across the “MARA” lettering.
Shot 9: The camera slides from the dark temple into the matching dark olive leaves.
Shot 10: The woman sets the sunglasses on the side table.
Shot 11: The camera pulls sideways past the table with the sunglasses clearly visible.
PERFORMANCE
The woman in her late twenties, slim athletic build, olive skin, long dark-brown hair tied in a low ponytail, wearing a cream linen button-up shirt and tailored sand-coloured trousers, moves with practical, unhurried precision. Her hands handle the sunglasses carefully, her posture remains natural and upright, her expression stays focused and relaxed, and her face, hairstyle and clothing remain identical across every cut, never looking at the camera.
PHYSICS
The sunglasses are approximately 14.5 cm wide, 5.5 cm high and 14 cm temple-to-temple when open, with an approximate weight of 28 g, small enough to rest comfortably across one hand. The lenses remain rigid transparent optical material with a smooth smoky gradient; the slim dark temples flex slightly at the hinges; the polished metal bridge, hinges and fittings reflect the warm sun with crisp small highlights; clear nose pads remain fixed; the sunglasses cast a light compact shadow on the limestone and brushed metal.
LIGHTING
Late-afternoon Mediterranean sunlight enters from camera-left at a low angle, warm and directional, with soft bounced fill from the white stucco wall on camera-right. Natural highlights glint from the metal hardware while the smoky lenses retain readable gradient detail. 5200K colour temperature, with 18% atmospheric haze.
COLOR GRADE
60:30:10 - warm ivory and sunlit limestone, muted Mediterranean green, metallic champagne-silver accent.
AUDIO
Diegetic only: soft rooftop wind, distant Ibiza ambience, subtle linen movement, light footsteps on limestone, the faint metallic click of the sunglasses hinge, a delicate contact sound as the sunglasses meet the brushed-metal table. No music bed.
STYLE
Photorealistic commercial cinematography shot on SUPER 16MM motion picture film, Kodak Vision3 500T pushed one stop, scanned wet-gate at 2K. THE GRAIN IS THE POINT AND IT IS VISIBLE: a real, coarse, organic 16mm grain structure that lives and dances from frame to frame, clearly readable in the midtones and openly present in every shadow, never a static overlay and never a uniform noise layer. Slight halation blooming around the brightest highlights, gentle highlight roll-off, deep film latitude in the shadows with a little colour noise in them, faint gate weave. 24fps with a true 180 degree shutter, true optical depth of field, no digital sharpening halo, no video-clean look, no plastic skin. The product stays legible under the grain — the grain sits ON the image, it never softens an edge or blurs a letter.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
CONTENT SAFETY
No biting, chewing, licking, sucking, tasting, or the product entering or touching a mouth. The sunglasses are lifted, held, turned and set down only; they are never placed on the mouth or otherwise consumed on screen. No macro shot is framed on a mouth, lips, tongue, teeth, jaw or throat. Macros stay on the lenses, packaging, surface, typography, hinges, hardware or material. No bare feet, bare legs, bare shoulders, bare midriff, wet skin or skin glistening. The woman remains fully clothed and framed from the chest up or as a fully clothed figure. No body-word material descriptions. No half-lowered eyelids, parted lips, slow jaw, arched back, or pleasure-oriented performance. No shot lingers on the woman without the sunglasses clearly in frame.
POSITIVE LOCKS
The product stays identical to @image1 in every shot: same rimless angular lens geometry, same smoky gradient, same dark charcoal-black temples, same polished silver-gold bridge and hardware, same clear nose pads, same hinge construction, same proportions, and the exact text “SAINT BARTH” and “MARA”. The people keep the same faces, hair and clothing across every cut. The woman in her late twenties, slim athletic build, olive skin, long dark-brown hair tied in a low ponytail, wearing a cream linen button-up shirt and tailored sand-coloured trousers, remains identical in every shot. The set remains closed and unchanged: white stucco walls, pale limestone flooring, low stone parapet, one woven lounge chair, two terracotta pots with olive branches, one brushed-metal side table, the SAINT BARTH MARA sunglasses, and the woman in her late twenties, slim athletic build, olive skin, long dark-brown hair tied in a low ponytail, wearing a cream linen button-up shirt and tailored sand-coloured trousers. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the SAINT BARTH MARA sunglasses are never shown on a studio backdrop and never leave this location.
:::
4 · HYPER MOTION — LES LUNETTES
===============================
Modèle : seedance-2
Mode : Pub vidéo · Hyper motion
Réglages : {'format': '9:16', 'duree': '10 s', 'resolution': '1080p'}
Longueur : 7852 caractères
C'est le prompt EXACT qui a produit la vidéo à côté. Rien n'a été
réécrit pour la formation, sauf le balisage technique retiré.
------------------------------------------------------------------
SCENE CONTEXT
A pair of rimless MARA sunglasses with dark smoked gradient lenses, black temples, and polished silver metal hardware moves through a charcoal-black and cool-silver colour world with a restrained violet-grey accent. No people, no location. Roughly one second per shot, the backdrop changing on every cut inside the charcoal-black / cool-silver / violet-grey palette.
ACTIVE REFERENCES
@image1 - the SAINT BARTH MARA sunglasses. Rimless rectangular-to-soft-octagonal sunglasses with two large grey-smoked gradient lenses fading lighter toward the lower edges, transparent lens edges, polished silver metal bridge and temple hardware, exposed precision hinge assemblies, small clear nose pads, slim black temples, white "SAINT BARTH" text printed on the left temple and white "MARA" text printed on the right temple. The signature element is the polished silver geometric bridge-and-hinge hardware contrasting against the black temples and translucent gradient lenses. Lightweight optical construction with precise metal fittings, glossy black temple surfaces, clean machined edges and subtle reflections across the lenses. 100% matches the reference.
LOCATION MAP
Seamless studio colour fields only, no horizon line. A reflective floor exists in the final shot only, and it is REVEALED BY THE CUT, never arrived at. Each shot uses one backdrop from the charcoal-black / cool-silver / violet-grey palette:
- Deep charcoal-black seamless field
- Cool graphite-grey seamless field
- Brushed silver-grey seamless field
- Smoky violet-grey seamless field
- Near-black field with a narrow cool-silver light bar
FIRST FRAME / BLOCKING
An extreme macro on the polished silver bridge hinge and adjacent translucent lens edge, with a narrow cool-violet glow behind it; the sunglasses are suspended in precise three-dimensional studio space, already perfectly formed and stable.
FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.
OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering, edge-to-edge sharpness with no softness in the corners.
CAMERA
0.0–0.7s — HARD CUT — FOV 12°, 8 km/h. Macro creep toward the polished silver bridge hardware, revealing machined edges and the translucent lens boundary.
0.7–1.5s — WHIP CUT — FOV 29°, 32 km/h. A rapid 90-degree orbit travels around the suspended sunglasses, keeping both lenses and black temples geometrically aligned.
1.5–2.3s — SMASH CUT — FOV 12°, 46 km/h. High-speed macro tracks across the smoked gradient lens as reflected light races through its transparent surface.
2.3–3.1s — HARD CUT — FOV 18°, 38 km/h. The camera pushes into a controlled burst of microscopic silver optical highlights scattering across the lens edge.
3.1–3.9s — WHIP CUT — FOV 47°, 58 km/h. A fast lateral arc sweeps between two vertical cool-silver light bars while the sunglasses remain centered between them.
3.9–4.7s — SMASH CUT — FOV 12°, 52 km/h. The camera whips directly into the black temple, revealing the crisp white "MARA" typography and glossy surface texture.
4.7–5.5s — WHIP CUT — FOV 107°, 70 km/h. A 107-degree whip pan crosses a controlled veil of cool vapour as the sunglasses remain optically isolated beyond it.
5.5–6.2s — HARD CUT — FOV 12°, 16 km/h. A locked macro tracks laterally across the white "SAINT BARTH" text on the black left temple.
6.2–7.0s — HARD CUT — FOV 29°, 42 km/h. A fast upward tilt follows the polished silver bridge and hinge assembly from lens edge to temple connection.
7.0–7.8s — MATCH CUT — FOV 18°, 55 km/h. The silver bridge highlight aligns perfectly with a horizontal cool-silver light bar, carrying the same geometric line through the cut.
7.8–10.0s — HARD CUT — FOV 47°, 6 km/h. The sunglasses are already perfectly still and already in their final position on a pristine reflective floor as the camera performs a slow, controlled push-in, revealing the complete silhouette and clean reflection.
ACTION
1. Macro camera creep reveals the polished silver bridge hardware.
2. The camera performs a 90-degree orbit around the suspended sunglasses.
3. The camera races across the smoked gradient lens surface.
4. The camera pushes into a burst of microscopic optical highlights.
5. The camera arcs rapidly between cool-silver light bars.
6. The camera whips into the black temple and reveals "MARA".
7. The camera whip-pans through a controlled veil of vapour.
8. The camera locks onto and tracks the "SAINT BARTH" typography.
9. The camera tilts rapidly across the signature silver bridge and hinge.
10. The silver bridge highlight graphically matches into a silver light bar.
11. The camera slowly pushes toward the sunglasses already positioned on the reflective floor.
PHYSICS
Approximate dimensions: 14.2 cm wide × 5.5 cm lens height × 14.0 cm temple-to-temple depth when opened; approximate mass 30–35 g. The sunglasses behave as a lightweight rigid optical assembly: metal hardware remains mechanically precise with no deformation, the polished silver surfaces produce sharp specular reflections, the black temple material remains rigid with subtle mechanical damping, and the lenses remain rigid transparent optical surfaces with physically plausible refraction and reflection. Vapour is lightweight and diffuse, drifting naturally through still studio air without obscuring the product for more than a fraction of a second. The sunglasses never fall, drop, bounce, land or deform.
LIGHTING
Hard specular key from camera-left at 5600K raking across the sunglasses, a tight rim light on the right edge, cool-violet practicals in the background. White balance fixed at 5600K. Atmospheric haze at 7%.
COLOR GRADE
60:30:10 - charcoal black, cool silver, violet-grey accent.
AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, delicate metallic ticks from the precision hardware, glass-like optical shimmer and restrained vapour hiss, a low sub hit on the final cut. Never an impact sound, never the sound of the product touching a surface: the sub hit belongs to the cut, not to the product.
STYLE
Photorealistic commercial cinematography with a macro lens, shot on Kodak Vision3 250D motion picture film and scanned at 4K — the grain is NATIVE to the emulsion, organic, alive and moving from frame to frame, never a static digital overlay, never a uniform noise layer, and it sits under the image without ever softening the edges, 24fps with a true 180 degree shutter, razor-sharp material detail — every fibre, grain, bubble or thread readable under the film grain — true optical depth of field, no digital sharpening halo, gentle highlight roll-off, ultra-high-resolution 4K master, flawless commercial product finish, high-energy kinetic pacing.
OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.
CONTENT SAFETY
No people, no mouths, no faces, no body parts, no skin, no human interaction. No consumption-related actions. No biting, chewing, licking, sucking or tasting. No macro framing of mouths, lips, teeth, tongue, jaw or throat. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement. The product never falls, drops, bounces or lands on screen at any point in the film.
POSITIVE LOCKS
The product stays identical to @image1 in every shot — repeat its signature elements and its exact text: "SAINT BARTH" on the left temple and "MARA" on the right temple. Preserve the exact rimless lens geometry, grey-smoked gradient lenses, black temples, polished silver bridge, exposed silver hinge hardware, clear nose pads and all original proportions. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement. The product never falls, drops, bounces or lands on screen at any point in the film.
:::
SEEDANCE, LES 11 FILMS DÉCORTIQUÉS
==================================
Ce dossier contient les trois pièces d'un même travail :
Le guide.pdf 20 pages. Ce qui a été demandé, ce qui est sorti,
et pourquoi. Dix cas mesurés plan par plan,
coût total 28 $. Dix films livrés ici, et neuf
prompts prêts à copier dans Les prompts/ : certains
cas du guide partagent leur film ou leur prompt.
Les .mp4 les films eux-mêmes. Ils ne cherchent pas à être
beaux : leur intérêt est qu'on sait exactement
quel prompt les a produits.
Les prompts/ le texte exact de chaque film, prêt à copier.
COMMENT S'EN SERVIR
-------------------
Ouvre un film et son prompt côte à côte, puis lis la page du guide qui
en parle. Dans cet ordre, jamais dans l'autre : une règle lue sans avoir
vu ce qu'elle produit ne se retient pas.
Le 4x4 en studio (G63) → Les prompts / 02 - Le 4x4 en studio
Le spray nettoyant → Les prompts / 03 - Le spray nettoyant
Le casque (Dyson) → Les prompts / 05 - Le casque
La brosse animal → Les prompts / 06 - La brosse animal
Le combo lèvres → Les prompts / 09 - Le combo lèvres
Les prompts 01, 04, 07 et 08 (la montre, le cocktail, le sérum
avant-après, le poulet) sont décrits dans le guide mais leur fichier
vidéo n'est pas joint. Le prompt seul reste utilisable tel quel.
Les autres films (contre-plongée, clip, style animé, format web, UGC
produit) sont des essais de registre : même méthode, intention
différente.
LA RÈGLE QUE CES ONZE FILMS DÉMONTRENT
---------------------------------------
Le modèle coupe quand le POINT DE VUE change, pas quand l'action
change. C'est la seule règle qui explique tous les résultats de ce
dossier, réussis comme ratés.
Un film demandé en 6 plans est sorti en 13, parce que chaque plan avait
son angle. Un autre, demandé en 18 gestes, est sorti en une seule prise
continue, parce que les 18 gestes partageaient le même cadre.
Si tes plans partagent le même cadre, la même lumière et le même angle,
tu obtiendras une prise unique quoi que tu écrives. Tu génères alors la
matière en une fois, et tu coupes au montage.
POUR ALLER PLUS LOIN
--------------------
Le guide « Le processus Seedance de A à Z », dans ce même module, part
du storyboard et va jusqu'au fichier final. Et le dossier « Exemples —
les films en entier » contient quatre films complets avec leur prompt
et leurs images de référence.
STYLE
Premium horological product film. Vintage motorsport restraint - dark, tactile, mechanical. Not glossy e-commerce, not lifestyle. The watch is an instrument, shot like equipment rather than jewellery.
ACTIVE REFERENCES
@image1 - the dial. Pale ice-blue textured dial, white outer minute track with internal tachymetre scale, twin bright orange vertical racing stripes running through the right side of the dial, two recessed white sub-dials at nine and three, applied polished baton indices, bright orange central chronograph seconds hand, white date window at six o'clock showing 28. Printed dial text exactly as photographed: the CYPHER wordmark under the hexagonal C logo at twelve, "CHRONOGRAPH / WATER RESISTANT / 100 METERS" in three small lines below centre, "TACHYMETRE" on the outer track. 100% matches the reference.
@image2 - the engraved caseback. Brushed steel with a raised race car and chequered flag relief, "PADDOCK '74" in raised block letters below the car, and engraved around the rim: "CYPHER WATCH COMPANY", "CHRONOGRAPH SAPPHIRE CRYSTAL", "10ATM WATER RESISTANT", "06101974", "SR NO 0001/5000". 100% matches the reference.
@image3 - the case side profile. Brushed steel flank, two polished pump pushers at two and four, a knurled screw-down crown at three bearing the hexagonal logo, drilled lugs.
SUBJECT
A 39mm brushed stainless steel racing chronograph on a BRIGHT ORANGE perforated leather rally strap with dark contrast stitching and steel rivets at the lugs. The strap is saturated orange, never tan, never brown, never beige.
CINEMATOGRAPHY
Macro product cinematography on a motion-control rig. Slow deliberate moves, precise focus racks, no handheld. 100mm macro throughout with a single wider beat. Shallow depth of field with controlled falloff.
LIGHTING
Near-darkness with a single hard raking key from camera left, low and narrow, skimming across brushed steel so the grain reads. Deep black negative fill on the right. A cool practical rim edge separates the case from the background. Light travels as the watch turns, revealing surfaces progressively rather than lighting everything at once.
COLOR
55% near-black background and shadow. 25% cool brushed steel. 12% pale ice-blue dial. 8% saturated racing orange from the strap, the dial stripes and the chronograph seconds hand. Neutral 5000K balance, natural saturation, no teal push, no orange grading of the shadows.
CAMERA
Horizontal 16:9, single continuous take, no cuts.
PHYSICS
The watch has real mass - every rotation carries momentum and eases out, never snapping to a stop. Steel reflects with anisotropic streaking along the brush direction. Sapphire crystal shows a faint anti-reflective bloom, not a mirror. The leather strap holds its own weight, curving naturally, perforations casting real shadows. The chronograph seconds hand sweeps smoothly, then resets by snapping instantly and mechanically to twelve - a hard stop with no bounce, no easing, no gradual travel.
COMPOSITION
Keep generous black negative space. The watch occupies the lower-left third during the opening, moving to centre for the final frame. Never show the full watch flat-on until the last beat.
TECHNICAL
Ultra-photorealistic. Accurate brushed and polished steel, physically correct sapphire refraction, genuine leather grain, fine dust motes in the light beam. Crisp macro detail on machined surfaces.
LOCATION
A dark seamless surface - brushed dark metal or matte slate. No props, no set dressing, no visible studio, no background objects.
ACTION
0.0s to 3.0s - Near black. A narrow blade of light travels slowly across the case side profile from @image3, revealing the brushed flank, the pump pushers and the knurled crown in sequence. The rest of the frame stays unlit. Slow lateral motion-control track, left to right.
3.0s to 5.5s - The watch rotates on its axis, bringing the engraved caseback from @image2 into the light. The race car relief and chequered flag catch a hard specular sweep across the raised edges. Focus holds on the engraving.
5.5s to 8.0s - The rotation continues to reveal the dial from @image1. The orange chronograph seconds hand is sweeping smoothly. Light spreads across the ice-blue dial, the orange stripes igniting as the beam crosses them. Camera pushes in slightly.
8.0s to 10.0s - The chronograph seconds hand snaps back to twelve in a single instantaneous mechanical movement, landing with an audible snap. The watch settles. Hold the final frame - full dial, centred, fully lit, sharp.
AUDIO
Sound design only. A low mechanical room tone. The tactile click of a chronograph pusher being depressed. A single sharp mechanical snap as the hand resets. Faint metal-on-metal detent. Distant, heavily muffled engine note far in the background, almost subliminal. NO music, NO score, NO voiceover, NO narration, NO dialogue, NO human voices of any kind.
ON-SCREEN TEXT
None generated. No titles, no logos overlaid, no captions, no watermarks, no subtitles.
NEGATIVE REQUIREMENTS
No misspelled or warped dial text. No invented or altered dial markings, sub-dial layout, index shapes or logo. No changing dial colour. No changing strap colour - it stays bright orange. No extra sub-dials, no extra pushers, no duplicated crowns. No smooth or gradual chronograph reset - the snap must be instantaneous. No hands, no wrists, no people. No water, no splashes, no smoke, no sparks. No text overlays, subtitles or logos. No music or speech. No lens flares, no bloom, no oversaturation. No rotating bezel - the bezel is fixed. No date window changing value mid-shot.
REFERENCE LOCK MODE
The uploaded images are NOT inspiration. They ARE the vehicle. Use the uploaded vehicle directly as the source. Never recreate another Mercedes G-Class, never redesign it, never approximate it, never interpret it, never generate a similar G63. The vehicle identity is completely locked. Every frame must preserve the exact vehicle shown in the uploaded images. The camera is allowed to move. The vehicle is NOT allowed to change. If something is not visible in the uploaded images, never invent it.
ACTIVE REFERENCES
@image1 - front three-quarter from the left: gloss black G-Class, black AMG grille with the large central three-pointed star, round LED headlights with a full circular daytime running ring, black bull bar over the lower bumper with three vertical vents, black fender flares, black side steps, black door handles, black mirror caps, multi-spoke alloy wheels with polished spoke edges and a black centre cap bearing the star, cream-white leather interior visible through the glass.
@image2 - front three-quarter from the right: same vehicle, same wheels, same grille, same headlights, white rectangular plate on the bull bar.
@image3 - rear three-quarter from the left: black hard cover on the rear-mounted spare wheel with the embossed star in its centre, horizontal red LED tail lights on the rear pillars and on the tailgate, black mud flaps, black tow hitch, white rectangular plate on the tailgate.
Maintain identically across every frame: paint finish, front bumper, grille, badge, headlights, tail lights, bonnet, fender flares, running boards, door handles, mirrors, windows, wheel design, wheel size, ride height, brake discs, rear spare wheel cover, rear bumper, exhaust tips, every material and every proportion.
SCENE
The vehicle is parked inside a luxury white automotive studio with polished white epoxy flooring. Soft premium white lighting, seamless white cyclorama, no visible walls, no other cars, no people, no props.
CAMERA
One single continuous robotic dolly move, no cuts. The camera starts behind the rear left corner, approximately one metre above the ground, and moves very slowly around the rear left corner, then glides forward along the driver's side, ending at the front left corner. The vehicle stays perfectly centred in the vertical frame for the whole move. Constant speed, no acceleration, no handheld motion, no shake, no zoom, no roll.
ACTION
The engine is idling naturally with the faintest body vibration. Headlights are on. Tail lights glow softly red. Reflections of the studio lighting travel across the black paint as the camera moves - that travelling reflection is the only thing that changes. The wheels never rotate. The vehicle never moves. Only the camera moves.
TECHNICAL
Official Mercedes-Benz commercial quality. Ultra photorealistic. Real optical reflections on gloss black paint, accurate specular roll-off, correct contact shadow under the vehicle on the white floor.
AUDIO
Diegetic only: a low idling V8 rumble, faint studio room tone. No music, no voice, no narration.
NEGATIVE REQUIREMENTS
No Brabus conversion, no Mansory styling, no aftermarket wheels, no different headlights, no different grille, no different proportions, no lift kit, no lowering, no colour change. No second vehicle, no reflections of other cars, no showroom, no people, no crew, no camera visible in the reflections. No cuts, no transitions, no jump cuts. No text, no logo overlay, no watermark, no captions, no number plate text. No AI artifacts, no deformation, no flickering, no geometry changes, no identity drift, no morphing between frames. The wheels must not spin. The vehicle must not drive.
STYLE
Authentic amateur TikTok cleaning video. Handheld smartphone footage, slightly shaky, filmed vertically by one person. Looks like 100% real found footage shot on a phone. Natural harsh bathroom lighting from an overhead fixture, slightly cool and unflattering. No cinematic colour grading, no slow motion, no film look, no professional lighting, no bokeh. Ordinary phone-camera sharpness with mild digital noise in the shadows.
ACTIVE REFERENCES
@image1 - the product: a translucent green trigger spray bottle with a white pistol trigger head and white collar, filled with pale green liquid. Its front label shows a teal illustrated woman in classical drapery holding a cloth on the left, bold black lettering reading "Kaiser-Natron" across the upper half, "Allzweck-Spray" in white on a teal band below, a small red crest at the top and a red band across the bottom. Reproduce the bottle, its shape, its colours and its label exactly as photographed - the label design never changes, never redraws itself, never re-letters.
SCENE
A real domestic bathroom. A white ceramic sink heavily covered in limescale, chalky white water stains, dried soap scum and grime around the drain and the tap base. A chrome tap with visible water spots. Ordinary tiled wall behind. Everyday clutter is fine. Nothing staged, nothing styled.
CAMERA
Single continuous handheld shot, one take, no cuts. The phone is held in one hand at chest height, framing the sink from a natural downward angle. Constant small handheld drift and micro-shake throughout, the way a person holding a phone actually moves. Slight focus hunting once. No pans, no zooms, no dolly, no gimbal smoothness.
ACTION
The Kaiser-Natron spray bottle stands completely STILL on the edge of the sink on the right side of the frame, label facing the camera, sharp and legible for the entire video. The bottle never moves, never tips, never is picked up, never leaves the frame.
Behind it, in the left and centre of the frame, a bare hand holding a yellow and green sponge scrubs the dirty ceramic in small circles. White foam builds up over the limescale as the scrubbing continues. The hand then wipes the foam away in broad strokes, revealing clean glossy white ceramic underneath with a clear before-and-after contrast in the same shot.
PHYSICS
The sponge compresses against the ceramic and springs back. Foam accumulates progressively where the sponge has passed, never appearing all at once. Water and foam run downhill toward the drain. The revealed ceramic reflects the overhead light. The bottle is a rigid heavy object that stays planted on the rim.
AUDIO
Diegetic sound only, recorded by the phone microphone. The wet squeak of the sponge on ceramic, foam sounds, water, faint room reverb of a small tiled bathroom. No music, no voice-over, no narration, no speech, no subtitles.
NEGATIVE REQUIREMENTS
The bottle must not move, rotate, float, duplicate or change size. The label must not be redrawn, re-lettered, translated or mutated - keep the exact same text layout as the reference. No new text anywhere, no captions, no subtitles, no watermarks, no on-screen graphics, no logos invented by the generator. No cinematic colour grading, no teal-and-orange look, no slow motion, no speed ramp, no lens flare, no shallow cinematic bokeh. No extra hands, no warped or extra fingers, no face, no person visible beyond the one forearm and hand. No cuts, no transitions, no jump cuts. The sink must be visibly dirty at the start and visibly clean at the end.
USE @image1 AS THE SOURCE FRAME. PRESERVE THE EXACT CAMERA ANGLE, COMPOSITION, WARM BAR LIGHTING, SHALLOW DEPTH OF FIELD AND THE ORIGINAL APPEARANCE OF THE GLASS AND ITS CONTENTS. DO NOT REDESIGN, REPLACE OR DISTORT THE DRINK.
ACTIVE REFERENCES
@image1 - the product and the set. A stemmed coupe glass holding a clear orange-red cocktail with a fine pale foam line at the surface and a single small purple-and-white edible flower with a green leaf floating at the rim. The glass stands on a round cork coaster, which sits on the padded top edge of a brown leather banquette. Behind it: a deep black wall in the lower half, a warm ochre wall above with two large faint outlined shapes, a dartboard heavily out of focus in the upper centre, and a pale green neon sign glowing below it. Reproduce all of this exactly.
STYLE
Ultra-photorealistic cinematic bar commercial, Hollywood VFX quality, premium beverage advertisement, realistic physics, shallow depth of field, warm ambient lighting.
CAMERA
Static locked-off camera. No zoom, no pan, no tilt, no rotation, no camera shake. Only the drink and the web move.
ACTION
The scene begins perfectly still. The foam line settles almost imperceptibly and the surface of the cocktail trembles once. Suddenly a thin white spider web blasts into frame from the upper-left corner at incredible speed with a sharp thwip. The web wraps tightly around the bowl and the stem of the coupe glass in one smooth motion. The web instantly becomes taut as a powerful force pulls the drink diagonally toward the upper left. The glass jerks naturally: the orange-red liquid sloshes violently up the side of the bowl, the foam line breaks, the edible flower is thrown against the rim, and a few tiny droplets fly into the air catching the neon light. The coupe tips and skids briefly across the cork coaster and the leather edge, then lifts cleanly off the surface. The drink is pulled completely out of frame toward the upper left. The shot ends on the empty coaster on the leather banquette with a faint wet ring, a few scattered droplets, and the ochre wall, dartboard and neon still glowing behind.
PHYSICS
Realistic web elasticity and tension. Believable weight and momentum of a stemmed glass - it tips before it lifts, because the mass is in the bowl and the stem is the pivot. Authentic friction on the cork and the leather. Physically accurate liquid dynamics: the cocktail climbs the inside of the bowl on the jerk and spills over the rim. Correct shadows, reflections and motion blur throughout.
LIGHTING
Maintain the original warm bar lighting for the entire shot. Preserve the neon glow, the dark banquette, the reflections on the glass and the liquid. No lighting changes, no new light sources, no colour grading shift.
AUDIO
Diegetic only: soft bar ambience with distant murmur, the glass resonating faintly at the start, a rapid web-shoot thwip, a web attachment snap, glass skidding on cork and leather, a liquid splash, and a gentle whoosh as the drink exits frame. No music, no voice, no narration.
NEGATIVE REQUIREMENTS
No spider-man visible, no character, no human hands, no arms. No extra objects, no extra glasses, no second drink. No product redesign - the coupe stays a stemmed coupe, the liquid stays orange-red, the flower stays purple and white. No ice cubes, no mint leaves, no straw, no mug handle, no wooden table, no plants. No camera movement. No flicker, no morphing, no deformation of the glass. No unrealistic liquid behaviour. No text, no logo, no watermark, no captions.
STYLE
Premium photoreal CGI product commercial for social media. High-fashion streetwear energy meets experimental music-video editing. Analog-digital hybrid: razor-sharp CGI product renders layered beneath authentic 35mm film grain, dust, scratches, light leaks, gate flicker and subtle VHS imperfections. Relentless pacing, extreme fast cuts, the camera never stops moving until the final frame.
ACTIVE REFERENCES
@image1 - the product hero shot: over-ear headphones with brushed aluminium circular earcup plates showing fine concentric machining, saturated orange microfibre ear cushions, matte black padded headband with a black arm bearing a small white lowercase "dyson" wordmark, gunmetal hinges and yokes.
@image2 - detail sheet of the same headphones: CNC aluminium finish, plush orange cushion texture, sculpted headband, USB-C port on the underside, control buttons.
The product is identical in every shot: same proportions, same brushed aluminium, same orange cushions, same black headband. Never change the colours or the shape.
FORMAT MODE
Vertical 9:16. Six timed beats over ten seconds. Hard cuts, no dissolves.
CAMERA
0.0s to 1.7s - Extreme macro on the aluminium earcup plate and the orange cushion. Handheld micro-movements, aggressive motion blur, dramatic specular highlights travelling across the machined surface. Hard flash-to-white.
1.7s to 3.4s - Violent whip-pan into a worm's-eye hero shot: the headphones float in a dark void under harsh monochrome strobe lighting. The camera circles aggressively. Scanline tearing, rapid shutter flashes.
3.4s to 5.1s - Hyper-speed zoom from wide straight into extreme macro on the machined aluminium earcup, collapsing into ultra slow motion on impact with ghost-trail echoes behind the movement. Aggressive dutch angle, one single-frame negative colour inversion, then instantly back to normal.
5.1s to 6.8s - Product explosion: the headphones burst apart into an engineered exploded view - earcups, drivers, cushions, headband, hinges and small components suspended in mid-air. Handheld orbit through the floating parts, then time reverses and every component snaps violently back together on a hard speed ramp.
6.8s to 8.3s - Rapid-fire strobe montage: paparazzi-style direct-flash product shots, macro of the aluminium finish, close-up of the orange cushion, glitch-corrupted frames, inverted-colour flashes, VHS tracking errors, handheld whip-pans.
8.3s to 10.0s - Hard cut to black. One final flash reveals the headphones landing perfectly centred in a razor-sharp premium hero packshot, luxurious studio lighting, immaculate detail. The film grain keeps breathing subtly. Hold the final frame.
ON-SCREEN TEXT
Kinetic typography, bold condensed sans-serif in white, with RGB chromatic aberration and subtle jitter, slamming onto the frame. Exactly these words, spelled exactly like this, one per beat, nothing else:
1.6s - HEAR MORE.
3.3s - BEST-IN-CLASS ANC
5.0s - MAKE IT YOURS.
6.7s - 55 HOURS
9.0s - DYSON ONTRAC.
No other text anywhere. No captions, no subtitles, no watermarks, no invented words, no misspellings.
LIGHTING
Harsh monochrome strobe in the void beats. Hard specular key raking across brushed aluminium so the machining reads. Luxurious soft studio lighting with premium reflections on the final packshot.
PHYSICS
The headphones have real weight. The exploded components carry momentum, drift apart and snap back with force. The orange microfibre compresses and springs back. Aluminium reflects with anisotropic streaking along the machining. No floating without cause, no broken geometry.
AUDIO
Sound design and music only, no voices. Aggressive electronic track with heavy sub-bass, every hit landing on a cut. Deep sub-bass impact then a tape-stop screech on the first title. Camera shutter clicks synchronised to every strobe flash. A metallic mechanical snap as the components reassemble. Glitch and tape artefacts under the montage. NO voice-over, NO narration, NO dialogue, NO human voices.
NEGATIVE REQUIREMENTS
No misspelled, warped or duplicated typography. No text other than the five titles listed. No people, no hands, no heads, no ears, no models wearing the headphones. No changing the product colours - the cushions stay orange, the plates stay brushed aluminium, the headband stays black. No extra headphones, no duplicated earcups, no broken hinges. No frame jitter outside the intended glitch beats. No overexposed white-out except the intended flash transitions. No lens flare bloom on the final packshot.
STYLE
Ultra-realistic UGC advertisement filmed on a smartphone. Authentic, unpolished, natural daylight from a window. Slightly imperfect handheld framing, subtle handheld drift, real smartphone autofocus that hunts once. No cinematic look, no colour grading, no shallow cinematic bokeh, no professional lighting.
ACTIVE REFERENCES
@image1 - the woman: mid-twenties, long straight dark-brown hair parted slightly off-centre falling past her shoulders, light skin, green-hazel eyes, natural minimal makeup, a fitted beige short-sleeve t-shirt, black leggings, a fine gold necklace. Identical face, hair and clothing in every scene.
@image2 - the dog: an adult golden retriever with a rich golden coat, thick feathered chest and ear fur, dark eyes, black nose, sitting upright and panting happily. Identical dog in every scene.
@image3 - the product: a white oval steam grooming brush with a soft rounded body, a bed of beige silicone bristles on its face, a small round button on the top, and a slim white loop handle folding out from one end. Identical product design and proportions in every scene.
The setting is the same bright living room throughout: a cream sofa with grey and navy cushions, a dark wooden coffee table, a patterned beige and grey rug, pale walls, natural daylight.
FORMAT MODE
Four scenes over ten seconds, separated by clean quick cuts. Each scene has a different camera position.
SCENE 1 - 0.0s to 2.5s
Front-facing smartphone selfie angle, arm's length, the woman sitting on the rug beside her golden retriever. She holds the white brush up toward the camera and says naturally, with accurate lip sync: "Dog hair was everywhere until I found this." Australian accent, warm and casual, not scripted. HARD CUT.
SCENE 2 - 2.5s to 5.0s
Close side angle at dog height. She gently brushes along the dog's back. The silicone bristles sink into the thick golden fur and the coat parts under them. A faint low-temperature mist releases from the brush head. The dog is relaxed, leaning into the stroke, tail wagging. No dialogue in this scene. HARD CUT.
SCENE 3 - 5.0s to 7.5s
Tight macro on the brush head as she continues brushing. A believable clump of loose golden fur gathers between the beige bristles. Her hand grips the white body of the brush, correct product proportions, real fur movement, smartphone autofocus settling. No dialogue in this scene. HARD CUT.
SCENE 4 - 7.5s to 10.0s
Back to the front-facing selfie angle. She holds the brush up beside her happy dog, smiles, and says with accurate lip sync: "Now grooming is easy, and there's so much less hair around the house." She gives the dog a scratch behind the ear as she finishes.
PHYSICS
The bristles compress against the dog and spring back. Fur parts under the brush and settles after each stroke. The gathered fur clings to the bristles rather than floating. The mist drifts and dissipates. The dog's body shifts slightly with each stroke.
AUDIO
Diegetic only, recorded by the phone: her voice in a natural Australian accent, the soft brushing sound through fur, the dog panting, faint room tone. No music, no voice-over, no narration by anyone else.
NEGATIVE REQUIREMENTS
No text of any kind: no captions, no subtitles, no on-screen text, no logos, no watermarks, and absolutely no measurement numbers, dimension arrows, "12cm", "19.5cm", "6.5cm" or "4.5cm" anywhere - the product in the video carries no printed markings at all. No warped or extra fingers, no extra hands, no duplicated brush, no second dog, no product distortion, no changing product colour. No changing her face, hair or clothing between scenes. No changing the dog's coat colour or breed. No artificial cinematic look, no slow motion, no lens flare, no fake studio lighting. No dissolves, no fades - only hard cuts.
SCENE CONTEXT
UGC skincare ad: documents a 7-day skin-firming transformation on the right side of her face using an electric blue copper-peptide serum. Bright clean bedroom vanity background, softly out of focus: white bed frame, framed black-and-white art prints, window with blinds.
ACTIVE REFERENCES
@image1 - the woman. Same face, same age, same shoulder-length wavy blonde balayage hair in every segment.
@image2 - the serum bottle: clear glass, silver-white label reading "GHK-Cu" with a blue underline, "zencial" at the base, lilac-chrome dropper cap. 100% matches the reference.
FIRST FRAME
Tight close-up of the right side of her face filling the frame, no makeup. Her starting skin is DRAMATICALLY aged: deep visible fine lines fanning around her eye, a pronounced nasolabial fold, sagging loss of firmness along the cheek, rough dehydrated crepey texture, dull tired tone. She raises the clear glass dropper with a vivid blue serum droplet swelling at its tip, about to fall. No empty establishing frame.
FORMAT MODE
Rhythmic HARD CUTS between daily segments, each about one beat. Framing, background and lighting identical every segment - only her skin state, headband and top change. No fades, no dissolves.
SEGMENTS
1. Blue serum droplets land on her cheek and she spreads them upward in slow lifting motions. Brown plush headband, grey top. Skin at its WORST: deep lines, sagging, dull. HARD CUT.
2. Same lifting massage. Cream lace headband, beige top. Dryness visibly gone, skin looks quenched, lines still deep. HARD CUT.
3. Same massage toward the temple. Fuzzy beige headband, olive t-shirt. Fine lines shallower, cheek looks bouncier. HARD CUT.
4. She pinches her cheek: skin springs back fast, visibly plumper and firmer. White headband with pink bow, strawberry pajamas. Lines around her eye reduced by half. HARD CUT.
5. She leans into the light: healthy hydrated glow, even tone. Pink heart headband, pink pajamas. Nasolabial fold soft and shallow. HARD CUT.
6. She lifts the skin with her palm: firm, elastic, bouncy - it snaps back. White scrunchie, striped shirt. Only hairline-thin lines left. HARD CUT.
7. She turns to camera: dramatically firmer and younger, dewy luminous plump skin, cheek line visibly lifted. White spa headband, polka dot top. HARD CUT.
8. Jump-cut flash BEFORE (day-1 sagging lined skin) then instantly AFTER (day-7 firm glow) in the same pose - the contrast is the punchline. She smiles proudly.
OPTICS
29 degree short telephoto portrait, camera 1.5 meters away. Skin razor-sharp, background creamy bokeh. No lens drift between segments.
CAMERA
Locked static tripod camera, right side face close-up, identical composition every segment.
PHYSICS
Blue serum droplets hold their dome, spread and absorb under fingertips leaving a dewy film. Skin stretches and springs back elastically under the lifting massage. Hair and headbands follow gravity.
LIGHTING
Bright diffused frontal ring light, neutral 5500K, no harsh shadows. Identical exposure in every segment; fine-line detail always readable.
AUDIO
Aggressive trap beat with heavy brass hits; each cut lands on the beat. No speech, no subtitles, no on-screen text, no watermarks.
POSITIVE LOCKS
Same face and age across all segments - only skin quality changes. Day 1 is the worst, day 7 is firm and flawless, and every step between is a CLEARLY visible improvement, never static. Pores stay visible on every day. Framing and background never change.
STYLE
Minimal cinematic food commercial. Clean visual-metaphor advertising, premium and restrained. Photorealistic, luxury commercial food styling, crisp macro detail, no stylisation.
ACTIVE REFERENCES
@image1 - the five-panel storyboard for this film, and the product itself. The meal is a black round metal serving tray with two side handles carrying: five to six pieces of deep-fried craggy golden-orange chicken on printed greaseproof paper, a paper carton of crinkle-cut fries standing upright, a small round tub of dipping sauce with a printed lid, and a chilled green soda can beading with condensation. Reproduce this exact tray, this exact chicken texture and this exact arrangement in every shot.
SCENE
Premium seamless studio. Deep saturated red background, edge to edge, in every single shot. Large negative space, minimal composition, luxury commercial lighting. No set dressing, no props beyond the meal itself, no visible studio.
FORMAT MODE
Five timed shots over ten seconds, roughly two seconds each. Hard cuts between them. Vertical 9:16 framing throughout - recompose each storyboard panel for a tall frame, keeping the subject centred with red space above and below.
CAMERA
0.0s to 2.0s - 100mm macro, fast push-in. Extreme macro on the crunchy fried chicken crust. Tiny crispy crumbs burst outward in slow motion as the camera rushes forward. Red fills the frame behind.
2.0s to 4.0s - 50mm cinema prime, smooth side tracking. The complete meal floats centred against the red. A blonde woman in a red polo shirt catches the tray from below with both hands, a confident closed-mouth smile. She is framed from the chest up behind the tray.
4.0s to 6.0s - 85mm portrait, tight, shallow depth of field. A different angle. A young man in a cream knitted sweater enters from the frame edge, lifts one crispy chicken piece and takes one satisfying bite. Steam rises naturally from the break.
6.0s to 8.0s - top-down rig, locked off. Overhead composition. The meal is arranged like premium food photography; fries, chicken and sauce settle together into flawless symmetry while condensation runs down the cold can.
8.0s to 10.0s - 70mm hero lens, slow cinematic dolly in. Final hero shot: the tray alone on a matte black pedestal, centred against the bold red. Tiny golden crumbs drift in the air around it. The image settles and holds.
LIGHTING
Premium commercial food lighting. Soft key from the front left, dramatic rim light separating the food from the red, rich controlled shadows, warm golden highlights on the crust, realistic reflections on the metal tray and the can. No overexposed highlights.
PHYSICS
Real weight and real crunch. Crumbs carry momentum and fall with gravity. The chicken crust fractures naturally under the bite. Steam rises and dissipates. Condensation beads and runs down the can. Hands grip the tray with visible pressure. No floating food, no objects sliding without cause.
AUDIO
Sound design and music only, no voices. Modern premium cinematic advertising soundtrack with an energetic rhythm, warm orchestral accents and subtle electronic pulses. Every hit lands on a cut or a movement, never random. Diegetic layers: crispy chicken crackling, the bite breaking the crust, metal tray movement, fries rustling in their carton, sparkling soda fizz, soft cinematic whooshes on the camera moves, low impact hits on the cuts. Professional studio mix, crystal clear. NO dialogue, NO voice-over, NO narration, NO human voices of any kind.
NEGATIVE REQUIREMENTS
No on-screen text of any kind: no titles, no captions, no subtitles, no logos, no brand names, no writing on the tray, the packaging, the sauce lid or the can. Keep the soda can plain green and unbranded. No deformed or extra hands, no extra fingers. No floating food, no broken geometry, no duplicated trays, plates or cans. No frame jitter, no flicker, no motion warping, no visual artifacts. No unnatural facial expressions. No overexposed highlights. No background objects, no pizza, no bicycle, no vehicles. No audio glitches, distortion, noise or echo. The background stays deep red in every shot and never changes colour.
STYLE
Photorealistic vertical beauty tutorial. Extreme macro close-up showing only the lower half of a Black woman's face, from the bottom of the nose to the chin. Smooth deep-brown skin with visible natural texture and pores, full sculpted lips, a small glimpse of a white top at the bottom edge. Bright frontal beauty lighting with a soft ring-light reflection on the nose and glossy lips. Dark, neutral, softly blurred background. No excessive skin smoothing.
ACTIVE REFERENCES
@image1 - the woman's face. Same face, same lip proportions, same deep-brown skin tone in every shot.
@image2 - the pink lip gloss: a small rectangular translucent bottle of bright pink gloss with a white cylindrical cap, black "BY MARIO" lettering on the front.
@image3 - the pink lip balm stick: a brushed silver cylindrical tube with "HAUS LABS" in vertical grey lettering and a rounded vivid hot-pink bullet on top.
@image4 - the clear gloss: a white squeeze tube with a black cap, "M·A·C" in black at the top and "LIPGLASS" in black block letters near the base.
@image5 - the lip liner: a slim black wooden pencil with "ANASTASIA" in copper script down its length, sharpened to a deep chocolate-brown tip.
Her hand has long, squared, pastel-lilac acrylic nails - identical manicure in every shot.
CAMERA
Locked static macro camera, intimate frontal composition, shallow depth of field. The framing, angle, lighting and background never change. No shake, no pan, no zoom, no dissolve. Every action is separated by a clean beat-synchronised HARD CUT.
SHOTS
0.00-0.63 - She holds the sharpened dark-brown liner pencil vertically and traces from the left of the upper lip up toward the cupid's bow. Lips relaxed, slightly parted. HARD CUT.
0.63-1.67 - The pencil moves to the lower lip and outlines the lower-left edge, gliding to the centre. The tip visibly touches the lip border. HARD CUT.
1.67-2.37 - Pencil gone. She presses and rolls her lips together, showing a deep chocolate-brown outline framing a bare pink-brown centre. HARD CUT.
2.37-3.13 - With the pad of her index finger she taps and smudges the lower-lip liner inward, left to centre, softening the line without losing the outer definition. HARD CUT.
3.13-3.67 - Product reveal: she holds the black liner pencil horizontally beneath the mouth, brand lettering facing camera, the finished brown outline visible above it. HARD CUT.
3.67-4.20 - She swipes the vivid hot-pink bullet from the silver stick across the centre of the lower lip, leaving the brown outer liner visible. HARD CUT.
4.20-4.70 - Her index fingertip taps and blends the hot pink outward across the lower lip. The centre saturates, the edges keep the brown contour. HARD CUT.
4.70-5.27 - She closes and presses her lips once, transferring the pink onto the upper lip. A soft brown-to-fuchsia gradient appears. HARD CUT.
5.27-5.83 - Product close-up: she holds the open rectangular pink gloss bottle and its doe-foot applicator beside the lips, the applicator coated in coral-pink gloss. Face slightly behind, softly focused. HARD CUT.
5.83-6.50 - She applies the pink gloss to the centre and lower-left of the bottom lip with the doe-foot. Instant wet reflective shine. HARD CUT.
6.50-6.97 - She sweeps the applicator along the lower-right half of the bottom lip, filling the surface, dark outer border intact. HARD CUT.
6.97-7.67 - She applies gloss to the upper lip, across the centre toward the right. Specular highlights strengthen. HARD CUT.
7.67-8.23 - She introduces the white squeeze tube with its slanted applicator tip and touches the left of the upper lip, dispensing a thin layer of transparent high-shine gloss. HARD CUT.
8.23-8.70 - She glides the clear-gloss tip across the upper lip toward the cupid's bow. The upper lip turns glassy with bright ring-light reflections. HARD CUT.
8.70-9.13 - She moves the clear-gloss tip to the lower lip and applies a final layer along the lower-centre edge, lilac nails gripping the tube. HARD CUT.
9.13-9.53 - Finished lip reveal, no products. She opens her mouth slightly showing clean white front teeth, then relaxes into a soft pout: deep-brown contour, vibrant pink centre, glass-like gloss. HARD CUT.
9.53-10.07 - Final product display: the black liner pencil held horizontally beneath the lips, the white squeeze tube and the rectangular pink gloss bottle stacked below, brand sides facing camera, framed by her lilac manicure. HARD CUT.
10.07-12.00 - Hero shot continues. A tiny hand adjustment catches the light on the products. She holds a confident glossy pout, then parts her lips slightly near the end. Finish on the polished brown-and-pink lip combination. No fade out.
ON-SCREEN TEXT
One single line of thin lowercase white text, near the bottom centre, present for the whole video, about 3 to 4 percent of the frame height, with a faint drop shadow: "3 things that make a lip combo..."
Nothing else. No other captions, no subtitles, no watermarks, no invented logos.
PHYSICS
The pencil tip deposits real pigment on contact. Gloss beads and catches light where it lands. Lips compress and release under the finger and against each other. Products have weight in the hand. Correct product contact - the applicator always touches the lip it is applying to.
AUDIO
Fashionable rhythmic beauty-video music, prominent, with each cut landing on the beat. Underneath, very subtle cosmetic ASMR: the pencil tracing, fingertip taps, the gloss wand leaving the tube, wet applicator swipes, one soft lip press. Music louder than the effects. NO voice-over, NO narration, NO dialogue.
NEGATIVE REQUIREMENTS
No extra facial features, no changing identity, no eyes or forehead in frame. No warped or extra fingers, no duplicate hands, no inconsistent nails. No floating products, no deformed applicators. No smeared liner, no lipstick on the teeth. No excessive skin smoothing - keep pores visible. No unstable framing, no camera movement. No text mutations, no watermarks, no logos invented by the generator. No slow cinematic transitions, no dissolves, no fades.
LA CAMPAGNE ANIMÉE — LES PROMPTS
Storyboard 1 du cas AJAX · Six plans, aucun stade
════════════════════════════════════════════════════════════════════════
1 · LA PLANCHE DE STORYBOARD
════════════════════════════════════════════════════════════════════════
Modèle : GPT IMAGE 2
Une image jointe : le mannequin portant déjà le maillot.
Les six plans reprennent les décors de la campagne photo.
Create a 6-panel storyboard sheet for a 14-second vertical commercial, arranged as a clean grid
of 2 rows by 3 columns on a plain off-white sheet, thin dark border around each panel,
a small timecode label above each panel reading 00:00, 00:03, 00:05, 00:08, 00:11, 00:13.
Every panel is a 9:16 vertical frame. The man in the attached image appears in every panel:
same face, same faded curls, same gold hoop, same off-white jersey with the brick-red centre
stripe and its woven canal-house pattern. Do not redesign the jersey, do not beautify the face.
PANEL 1, 00:00 - low angle, the man walks straight at camera down a narrow red-brick Amsterdam alley.
PANEL 2, 00:03 - side tracking shot, he rides a black Dutch bicycle along a canal, houseboats behind.
PANEL 3, 00:05 - tight close-up on the jersey crest, sunlight raking across the fabric.
PANEL 4, 00:08 - wide shot, he stands chest-deep in a vivid sunflower field, arms open.
PANEL 5, 00:11 - from behind, he walks away down a sunlit cobbled alley, red stripe centred.
PANEL 6, 00:13 - frontal portrait against a red brick wall, chin up, direct look at camera.
Bright saturated colours, sunflower yellow, canal green, punchy brick red.
Storyboard style: photographic frames, not drawings. No extra text, no captions, no logos.
════════════════════════════════════════════════════════════════════════
2 · LE FILM, 14 SECONDES
════════════════════════════════════════════════════════════════════════
Modèle : SEEDANCE · 9:16 · 14 s · audio activé
Références jointes :
@Image1 le mannequin, fiche de casting
@Image2 le maillot, packshot de face
Deux versions ont été produites avec ce prompt : la 2.0 en 1080p et la 2.5
en 720p. Ce sont les deux fichiers .mp4 de ce dossier. Six plans au lieu de
huit, donc des plans plus longs et moins de coupes à tenir.
FASHION CAMPAIGN FILM, 14 seconds, vertical 9:16, 24fps. No dialogue, no voiceover: diegetic sound only, city ambience, bicycle chain, wind in sunflowers, footsteps on cobblestones.
ACTIVE REFERENCES
@Image1 - the model: young mixed-race Dutch man, early twenties, short dark curls faded at the sides, one small gold hoop earring. Keep his face identical in every shot. Do not beautify, do not smooth, do not symmetrise.
@Image2 - the jersey: off-white base, one broad brick-red vertical stripe down the centre of the chest, that stripe filled with a woven canal-house pattern, three brick-red stripes on each shoulder, round club crest on the left chest, brick-red ribbed collar. The jersey must stay 100% identical in every single shot.
EDITING RULE, CRITICAL
This film is SEPARATE SHOTS joined by INSTANT HARD CUTS at the exact timecodes below. A cut is an abrupt full-frame change: never a dissolve, never a camera move travelling between locations. Each shot has its own camera position and its own angle.
LOOK, LOCKED FOR THE WHOLE FILM
Real editorial sportswear footage, shot in Amsterdam in summer. Saturated and punchy: brick red, sunflower yellow, canal green, clean whites. Strong midday sun, crisp shadows, high colour contrast. 35mm film grain, real lens behaviour. No HDR, no CGI gloss, no AI look.
[00:00-00:03] Shot 1: the alley (low angle, static).
@Image1 wearing @Image2 walks straight toward camera down a narrow red-brick Amsterdam alley, hands loose, chin up. Camera low and static, he fills the frame as he arrives.
Sound: footsteps on brick, distant city.
[00:03-00:05] Shot 2: the canal (side tracking shot).
@Image1 in @Image2 rides a black Dutch bicycle along a canal, camera tracking sideways with him, houseboats and gables sliding past behind.
Sound: bicycle chain, water, gulls.
[00:05-00:08] Shot 3: the crest (extreme close-up, static).
Extreme close-up on the club crest of @Image2, sunlight raking across the embroidery and the woven canal-house pattern beside it. Nothing else in frame.
Sound: fabric, a low tone rising.
[00:08-00:11] Shot 4: the sunflowers (wide, frontal).
@Image1 in @Image2 stands chest-deep in a vivid sunflower field, arms opening slowly, burnt blue sky above, flowers moving in the wind.
Sound: wind through leaves, insects.
[00:11-00:13] Shot 5: from behind (medium, static).
@Image1 in @Image2 walks away from camera down a sunlit cobbled alley, the brick-red stripe dead centre in frame, coloured facades on both sides.
Sound: footsteps on cobblestones, city ambience.
[00:13-00:14] Shot 6: the portrait (close-up, static).
@Image1 in @Image2 frontal against a saturated red brick wall, chin up, looking straight at camera, hard sun on one side of his face.
Sound: ambience cuts to near silence, one low bass hit.
NEGATIVE
no dissolves, no blended shots, no camera travelling between locations, no colour shift between shots, no jersey redesign, no changed stripe width, no altered crest, no misspelled text, no text overlays, no subtitles, no captions, no watermark, no sponsor logos, no music, no voiceover, no lip movement, no extra fingers, no deformed hands, no duplicated people, no stadium, no crowd, no CGI look, no AI look.
LE SPOT STADE — LES PROMPTS
Storyboard 2 du cas AJAX · Huit plans
════════════════════════════════════════════════════════════════════════
1 · LA PLANCHE DE STORYBOARD
════════════════════════════════════════════════════════════════════════
Modèle : GPT IMAGE 2
Références jointes :
@Image1 le mannequin, fiche de casting
@Image2 le maillot, packshot de face
La grille, les timecodes et l'interdiction de texte sont dans le prompt :
sans eux le modèle ajoute des sous-titres et des logos de sponsor inventés.
Create an 8-panel storyboard sheet for a 14-second vertical football-kit launch commercial.
Clean grid of 4 rows by 2 columns on a plain off-white sheet, thin dark border around each panel,
a small timecode label above each panel: 00:00, 00:02, 00:04, 00:06, 00:08, 00:10, 00:12, 00:13.
Every panel is a 9:16 vertical frame, photographic, not drawn.
The FIRST attached image is the player: same face, same faded curls, same gold hoop.
The SECOND attached image is the jersey: off-white base, brick-red centre stripe with its woven
canal-house pattern, same crest, same shoulder stripes. Do not redesign the jersey, do not
beautify the face.
PANEL 1, 00:00 - HYPER MOTION: the jersey alone floating and rotating against a deep red seamless
studio background, motion blur on the sleeves, dramatic rim light.
PANEL 2, 00:02 - HYPER MOTION: extreme macro on the centre stripe, the woven canal-house pattern
rushing past the lens, shallow focus.
PANEL 3, 00:04 - the empty stadium at dawn, wide low angle from pitch level, red and white seats,
long shadows across the grass.
PANEL 4, 00:06 - the player seen from behind in the dark players' tunnel, walking toward the
bright pitch opening, silhouette against the light.
PANEL 5, 00:08 - the player sprinting on the grass, side tracking shot, grass flying, stadium
blurred behind.
PANEL 6, 00:10 - cut to Amsterdam: a kid in the same jersey riding a bicycle along a sunlit canal.
PANEL 7, 00:12 - the packed stadium erupting, the player centre frame with arms wide, flares and
flags in the stands.
PANEL 8, 00:13 - final packshot: the jersey crest filling the frame on a black background, one
hard highlight.
Bright saturated colours: punchy brick red, sunflower yellow, stadium green, clean whites.
No extra text, no captions, no sponsor logos.
════════════════════════════════════════════════════════════════════════
2 · LE FILM, 14 SECONDES
════════════════════════════════════════════════════════════════════════
Modèle : SEEDANCE · 9:16 · 14 s · audio activé
Références jointes :
@Image1 le mannequin, fiche de casting
@Image2 le maillot, packshot de face
Générer une fois en 2.0 en 1080p et une fois en 2.5 en 720p : les deux
fichiers sont dans ce dossier. La règle de montage écrite en majuscules est
ce qui décide où le modèle coupe.
FOOTBALL KIT LAUNCH FILM, 14 seconds, vertical 9:16, 24fps. No dialogue, no voiceover: diegetic sound only, crowd, studs on grass, wind, a distant stadium roar.
ACTIVE REFERENCES
@Image1 - the player: young mixed-race Dutch man, early twenties, short dark curls faded at the sides, one small gold hoop earring. Keep his face identical in every shot. Do not beautify, do not smooth, do not symmetrise.
@Image2 - the jersey: off-white base, one broad brick-red vertical stripe down the centre of the chest, that stripe filled with a woven canal-house pattern, three brick-red stripes on each shoulder, round club crest on the left chest, brick-red ribbed collar. The jersey must stay 100% identical in every single shot: same stripe width, same pattern, same crest, same collar.
EDITING RULE, CRITICAL
This film is SEPARATE SHOTS joined by INSTANT HARD CUTS at the exact timecodes below. A cut is an abrupt full-frame change: never a dissolve, never a camera move travelling between locations. Each shot has its own camera position, its own angle and its own light.
LOOK, LOCKED FOR THE WHOLE FILM
Real sports-commercial footage. Saturated and punchy: brick red, sunflower yellow, stadium green, clean whites. Strong directional sun, crisp shadows, high colour contrast. 35mm film grain, real lens behaviour, dust and grass in the air. No HDR, no CGI gloss, no AI look.
[00:00-00:02] Shot 1: HYPER MOTION, product only (macro, studio).
@Image2 alone floats and rotates against a deep red seamless studio background. Motion blur trails off the sleeves. Hard rim light rakes across the fabric. No person in frame.
Sound: a low synth swell, fabric snap.
[00:02-00:04] Shot 2: HYPER MOTION, macro detail (extreme close-up).
Extreme macro on the centre stripe of @Image2, the woven canal-house pattern rushing past the lens, shallow focus, one hard highlight travelling along the weave.
Sound: fabric rush, rising tone.
[00:04-00:06] Shot 3: the empty stadium (wide, low angle, pitch level).
An empty stadium at dawn, red and white seats, long shadows across the grass, mist in the air. Camera static and low.
Sound: wind, a lone gate clanging.
[00:06-00:08] Shot 4: the tunnel (medium, from behind).
@Image1 wearing @Image2, seen from behind in the dark players' tunnel, walking toward the bright pitch opening. Silhouette against the light, the red stripe catching one edge.
Sound: studs on concrete, muffled crowd growing.
[00:08-00:10] Shot 5: the sprint (side tracking shot).
@Image1 in @Image2 sprinting across the grass, camera tracking sideways with him, grass and dust flying, packed stands blurred behind.
Sound: breathing, studs on turf, crowd swelling.
[00:10-00:12] Shot 6: Amsterdam (medium, golden light).
Cut to a sunlit Amsterdam canal: a teenager wearing the same @Image2 jersey rides a black Dutch bicycle along the water, gables and trees behind.
Sound: bicycle chain, city ambience, gulls.
[00:12-00:13] Shot 7: the stadium erupts (wide, frontal).
@Image1 in @Image2 centre frame, arms wide, the packed stand behind him exploding with red flares and flags.
Sound: full crowd roar.
[00:13-00:14] Shot 8: the crest (extreme close-up, static).
The club crest on @Image2 fills the frame against a black background, one hard highlight travelling across the embroidery, everything else still.
Sound: the roar cuts to silence, one low bass hit.
NEGATIVE
no dissolves, no blended shots, no camera travelling between locations, no colour shift between shots, no jersey redesign, no changed stripe width, no altered crest, no misspelled text, no text overlays, no subtitles, no captions, no watermark, no sponsor logos, no music, no voiceover, no lip movement, no extra fingers, no deformed hands, no duplicated players, no CGI look, no AI look.
LE GÉNÉRATEUR DE SITE WEB
=========================
MODE D'EMPLOI
1. Ouvre ce fichier.
2. Sélectionne TOUT (Cmd+A sur Mac, Ctrl+A sur Windows) puis copie (Cmd+C / Ctrl+C).
3. Ouvre Claude Code dans un dossier vide (ex. ~/Desktop), pas au milieu d'autres fichiers.
4. Colle, et appuie sur Entrée.
5. Claude te pose ses questions une par une. Réponds simplement, une ligne suffit.
6. Si tu as des photos : mets-les dans un dossier et donne le chemin, ou glisse-les dans le chat.
7. Pas de photos ? Le générateur utilisera des photos de banque : il te demandera ta clé Pexels,
gratuite, deux minutes à créer. Le tutoriel ⑤ du dossier te montre chaque écran.
Ne modifie rien dans le texte ci-dessous : chaque ligne a une raison d'être.
Lis « Le guide.pdf » avant, il explique ce qui va se passer.
Version du 11 août 2026 — celle validée par deux sites construits de bout en bout.
----------------------------------------------------------------------
Tu es le directeur artistique d'un studio web. Ta mission : me livrer un site
web professionnel, animé et responsive, à partir d'une courte interview. Je suis
débutant complet, je n'écris pas de code.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
RÈGLES ABSOLUES
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
1. Pose tes questions UNE SEULE À LA FOIS. Attends ma réponse avant la suivante.
2. Français, ton simple, zéro jargon technique. Propose toujours des exemples
entre parenthèses pour m'aider à répondre.
3. Ne me demande jamais de faire quoi que ce soit de technique. Tu fais tout.
4. Après l'interview, tu construis EN AUTONOMIE : plus de questions, sauf vrai
blocage. Tu travailles vite et tu ne me montres que le résultat.
5. Direction artistique : jamais un template générique. Fais des choix
délibérés (palette, typographies, mise en page) propres à MON activité.
Évite les combos clichés (fond crème + serif + terracotta ; noir + vert acide).
6. TA MÉTHODE RESTE INVISIBLE. Les règles de composition, les numéros
d'archétypes, les noms de règles, les autocontrôles : c'est ta cuisine
interne, jamais mon problème. Ne me parle JAMAIS d'« archétype C », de
« règle 8 », de « dispositif métier » ou de « trois largeurs ».
Décris tes choix en français normal, du point de vue du résultat :
✅ « Le texte à gauche, une grande photo sur toute la hauteur à droite,
et votre numéro visible en permanence. »
❌ « J'applique l'archétype C avec dominante claire, règle 1 respectée. »
Même chose dans les commentaires du code : reste descriptif et sobre.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
ÉTAPE 1 — L'INTERVIEW (une question à la fois, dans cet ordre)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Q1. Quel est le nom de ton activité et qu'est-ce que tu fais exactement ?
Q2. C'est pour qui ? (à qui s'adresse le site, quel type de client)
Q3. Le site doit surtout servir à quoi ? (réserver, vendre, être contacté,
montrer un portfolio, présenter une vitrine…)
Q4. Quelle ambiance tu veux ? (ex. épuré, chaleureux, luxe, minimal, bold,
sombre, artisanal, moderne…) — donne-moi 1 à 3 mots.
Q5. As-tu des sites qui te plaisent ? (peu importe le métier, juste le style)
Explique-moi simplement :
« Va sur land-book.com, cherche ton secteur, prends 1 à 3 sites qui te
plaisent. Sur chacun, fais 3 captures d'écran : le haut de la page, une
section du milieu, et le bas de page. Glisse-les ici. C'est ce qui fait
la différence entre un site correct et un site qui a l'air cher. »
→ Si OUI : demande-moi de nommer les fichiers ref-1, ref-2, ref-3 (ou
renomme-les toi-même), et retiens-les pour l'étape 3.
→ Si NON : on avance, je choisis la direction artistique tout seul.
Q6. As-tu des photos à utiliser ?
→ Si OUI : donne-moi le chemin du dossier ou glisse-les ici.
→ Si NON : je mets des visuels temporaires soignés, tu les remplaceras
plus tard.
Q7. Donne-moi le contenu clé à afficher : tes offres/produits/services
(et prix si pertinent), + tes infos pratiques (horaires, adresse,
téléphone, email, réseaux). Une liste en vrac suffit, je mets en forme.
Q8. As-tu déjà un logo, des couleurs ou une charte ? (sinon je propose tout)
Q9. Veux-tu que j'ajoute des ARTICLES SEO à ton site ?
Explique-moi en une phrase, simplement :
« J'écris 10 articles sur ton métier, pensés pour les recherches Google de
tes futurs clients (ex : "meilleur restaurant thaï à Lille", "différence
entre curry vert et curry rouge"). Ils vivent dans une section discrète —
pas dans ton menu, juste un lien en bas de page — mais Google les trouve
et ils t'amènent des visiteurs sur la durée. C'est gratuit et ça se
construit tout seul, tu n'as rien à écrire. »
→ Si OUI : je les rédige à l'étape 3B.
→ Si NON : on passe, le site reste tel quel.
Q10. Tu veux juste le voir en local pour l'instant, ou tu veux aussi qu'on
prévoie la mise en ligne ?
Si une réponse est vague, pose UNE relance courte, puis avance. Ne dépasse pas
ces 10 questions (+ relances) : ne me noie pas.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
ÉTAPE 1B — VA VOIR CE QUI MARCHE DANS LE MÉTIER (avant de dessiner)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Ne dessine RIEN tant que tu n'es pas allé regarder. Ton goût n'est pas une
source ; les sites qui marchent dans ce métier en sont une.
Si tu as accès au web, cherche et OUVRE :
- les **3 à 5 meilleurs sites du secteur**, y compris les gros acteurs
nationaux, même s'ils ne sont pas locaux
- les **2 ou 3 concurrents de MA ville**, en les nommant
**CAPTURE les 2 ou 3 plus beaux en pleine page** (capture d'écran, pas des
notes). Ces images sont tes RÉFÉRENCES pour toute la suite : tu travailleras
avec elles sous les yeux, jamais de mémoire. Si un dossier local de références
existe déjà sur la machine (`references-design/` avec un INDEX), lis aussi 2 ou
3 de ses captures pertinentes pour le métier ou l'ambiance.
Et rapporte trois choses, dans cet ordre d'importance :
**1. LA CONVENTION FONCTIONNELLE.** Qu'est-ce que le visiteur s'attend à
pouvoir FAIRE dès l'ouverture ? Sur un site de pneus, saisir sa dimension. Sur
un restaurant, voir la carte. Sur un serrurier, appeler. C'est le point le plus
important de toute l'étape : une jolie page qui ne permet pas le geste attendu
est ratée, quel que soit son style. Cette convention devient le HERO.
**2. LES CHIFFRES QUI RASSURENT** dans ce métier : nombre de références en
stock, délai d'intervention, années d'ancienneté, prix tout compris. Reprends
la NATURE de ces chiffres, avec les vrais chiffres du client.
**3. CE QUE FONT LES CONCURRENTS LOCAUX**, pour ne pas le refaire. Si celui
d'en face est en noir et jaune avec des cartes à icônes, on ne sort pas un noir
et jaune avec des cartes à icônes, même si le client le demande : on le lui dit
et on propose autre chose.
⚠️ ORDRE ABSOLU : la fonction d'abord, la surface ensuite. Tu ne choisis un
parti pris visuel qu'une fois que tu sais quel geste la page doit permettre.
L'erreur classique, et je l'ai déjà vue : soigner l'atmosphère d'une page qui
ne propose pas ce que tout le monde vient y chercher.
Si tu n'as PAS accès au web : dis-le-moi en une ligne, et déduis la convention
du métier par le raisonnement, en te demandant ce que la personne veut faire
dans les cinq secondes qui suivent son arrivée.
Résume-moi tout ça en 4 ou 5 lignes de français ordinaire, sans nommer tes
sources comme un rapport. Par exemple : « Sur les sites de pneus, on tombe
toujours sur un champ pour entrer sa taille, et le prix affiché comprend le
montage. Le concurrent d'en face est en noir et jaune, on va faire autrement. »
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
ÉTAPE 1C — DÉCIDE COMMENT TU VAS RÉFLÉCHIR POUR CE CLIENT-LÀ
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
C'est l'étape la plus importante du prompt, et c'est celle qu'on saute.
Tout ce qui suit (les pistes, les règles de composition, les garde-fous) est
une BOÎTE À OUTILS, pas une marche à suivre. Appliquée à l'identique à tous les
métiers, elle produit des sites qui se ressemblent malgré des couleurs et des
polices différentes : même réflexion, même résultat.
Alors avant de dessiner, écris pour toi UNE phrase : **de quoi dépend la
réussite de CE site-là ?** Puis choisis tes outils en conséquence, et assume
d'en écarter.
Quelques exemples de ce que ça change vraiment :
- **Une friterie, une pizzeria** : tout se joue sur une carte lisible d'une
main, le soir, sur un téléphone. Donc : lisibilité et vitesse avant tout,
pas de grande photo d'ouverture qui repousse la carte, pas d'animation.
- **Un serrurier, un dépanneur** : la personne est en panne, elle veut un
numéro. Donc : le téléphone énorme, tout de suite, et le reste peut être
presque laid. Une belle page qui retarde l'appel est une mauvaise page.
- **Un ébéniste, un photographe, un fleuriste** : on achète avec les yeux.
Donc : très peu d'éléments, de très grandes images, beaucoup de vide, et le
texte se fait discret.
- **Un artisan technique, un garage, un torréfacteur** : la confiance vient des
chiffres et des détails vérifiables. Donc : des données mises en scène,
des tableaux assumés, et une page qui n'a pas peur d'être dense.
- **Un commerce de prix** : le chiffre EST le design. Donc : un prix énorme,
trois arguments, et rien d'autre au-dessus de la ligne de flottaison.
Deux règles sur cette étape :
1. **Tu ne me la récites pas.** C'est ta réflexion, pas mon sujet (règle 6).
Tu me montres le résultat, pas le raisonnement.
2. **Tu as le droit d'écarter une règle de ce prompt** si elle dessert ce
client-là. Mais tu dois pouvoir dire pourquoi en une phrase. « Pas de
grande image d'ouverture, ici la carte doit être visible tout de suite »
est une raison. « Je n'y ai pas pensé » n'en est pas une.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
ÉTAPE 2 — RÉCAP (30 secondes)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Résume en 4-5 lignes : concept, ambiance retenue, palette (3-5 couleurs nommées
en hex), typographies (1 display + 1 texte + éventuellement 1 mono), et la liste
des sections. Demande juste « On part là-dessus ? » puis passe à l'étape 2B.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
ÉTAPE 2B — LES 3 PISTES (avant de construire tout le site)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Ne construis PAS le site entier tout de suite. On choisit d'abord en regardant.
━━━ CHAQUE PISTE PART D'UNE RÉFÉRENCE RÉELLE ━━━
Tu ne dessines JAMAIS de tête : c'est comme ça qu'on produit du générique.
Chaque piste vise le niveau d'un site réel que tu as REGARDÉ, pixels à
l'écran, pas un souvenir. Tes références sont, dans l'ordre :
1. les sites que J'AI donnés en Q5, s'il y en a
2. les captures que tu as faites à l'étape 1B chez les meilleurs du métier
3. les captures du dossier local de références, s'il existe
**Trois pistes = trois références différentes**, choisies pour servir la
réflexion de l'étape 1C. Pas trois variations de la même.
Ce qu'on vole à une référence : son NIVEAU et son vocabulaire. L'échelle des
titres, la place des photos, la chaleur ou la froideur, la densité, la matière.
Ce qu'on ne vole JAMAIS : sa mise en page telle quelle, ses couleurs de marque,
ses textes. Croise toujours la référence avec ce que tu sais de MON commerce,
et garde deux références en tête plutôt qu'une pour ne pas décalquer.
━━━ LA BOUCLE DE CRITIQUE, LE CŒUR DE LA MÉTHODE ━━━
Pour chaque piste :
1. Scaffolde (fichier de thème de l'étape 3), puis construis UNIQUEMENT le
haut de page : nav, hero, première section.
2. Capture ta page en 1280 de large.
3. Pose ta capture À CÔTÉ de la référence et réponds par écrit, pour toi :
« qu'est-ce que la référence a que ma page n'a pas ? »
TROIS manques CONCRETS minimum. Les bonnes questions : mes titres sont-ils
aussi grands ? ma photo est-elle aussi grande, aussi vivante ? y a-t-il un
visage, de la vie ? ma page est-elle plate là où la sienne a de la
profondeur ? froide là où la sienne est chaude ? vide là où la sienne est
habitée ?
4. Corrige, recapture, recompare. **Deux tours minimum par piste** avant de me
la montrer. Si tu ne trouves plus de manque, compare à ta deuxième
référence.
C'est cette boucle qui fait la différence entre un site généré et un site
dessiné. Elle n'est pas optionnelle, et elle reste invisible pour moi
(règle 6) : je vois le résultat, jamais tes comparaisons.
━━━ LES TROIS PISTES DOIVENT DIFFÉRER FRANCHEMENT ━━━
En plus de partir de trois références différentes, elles diffèrent sur :
1. **L'ARCHITECTURE DU HERO** : trois archétypes différents de la liste A à G
de la règle 8. La disposition change, pas seulement la peinture.
2. **LE RÔLE DE L'IMAGE** : une piste où l'image occupe tout, une où elle est
un bloc tenu, une où autre chose porte la page.
3. **LA TYPOGRAPHIE** : familles et échelle.
4. **LA DENSITÉ** : air, hauteur des sections, marges.
La palette reste proche dans les trois : on choisit une composition et une
écriture, pas une couleur. La couleur se règle après, en une phrase.
⚠️ LE PIÈGE : produire un seul balisage et n'échanger que le fichier de thème.
Ça donne trois fois la même page. Test avant de me montrer : pose les trois
captures côte à côte et plisse les yeux. Si tu ne distingues pas trois pages
à la forme des blocs, recommence en changeant la DISPOSITION.
- CHAQUE PISTE EST HABITÉE. Pas de photos fournies ? Tu mets des visuels
temporaires RÉELS (section IMAGES), téléchargés, regardés, optimisés. Une
seule piste sur trois a le droit de se passer de photo, et seulement si une
donnée mise en scène ou un dispositif métier porte la page à sa place.
- En pratique : un fichier de thème par piste (`theme-a.css`, `theme-b.css`,
`theme-c.css`) ET un composant de hero par piste. La piste retenue devient
`theme.css`, tu jettes les deux autres.
- Montre-les-moi en capture, dans l'ordre A, B, C, une phrase simple par piste,
du type « la première est chaleureuse avec un grand visage, la deuxième est
sombre et dramatique, la troisième est claire et aérée ». Jamais de
vocabulaire de métier, jamais le nom de tes références internes.
- Puis demande simplement :
« Tu préfères laquelle : A, B ou C ? »
- Je peux répondre « la B mais avec les titres de la A ». C'est prévu :
combine, remontre, et redemande.
- N'AVANCE PAS à la construction complète avant que j'aie choisi.
POURQUOI CETTE ÉTAPE : construire le site entier d'un coup, c'est m'imposer
un goût. Trois pistes calées sur de vrais sites coûtent quelques minutes et
évitent trente corrections.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
ÉTAPE 3 — CONSTRUCTION (autonome)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
- Stack : Vite + React + Tailwind CSS v4 + Framer Motion. Utilise le MCP
Magic UI (listRegistryItems / getRegistryItem) pour les composants animés ;
s'il n'est pas dispo, code les animations à la main avec Framer Motion.
- Scaffold un nouveau projet dans un dossier dédié (ne pollue pas le dossier
courant s'il contient déjà autre chose).
- LE FICHIER DE THÈME (à faire AVANT toute autre ligne de style).
Crée `src/styles/theme.css` et déclare la direction artistique dedans, une
fois pour toutes, avec le bloc `@theme` de Tailwind v4 :
@import "tailwindcss";
@theme {
/* couleurs : 3 à 5, nommées par leur RÔLE, jamais par leur teinte */
--color-fond: #FBFAF8;
--color-encre: #14161A;
--color-doux: #6B7078;
--color-accent: #1B4DFF;
/* typographies */
--font-display: "…", serif;
--font-corps: "…", sans-serif;
/* rythme vertical et arrondis */
--spacing-section: 6rem;
--radius-carte: 1rem;
}
Nommer par le rôle et pas par la teinte (`--color-accent`, pas
`--color-bleu`) : le jour où je demande « mets du vert », une seule valeur
change et tout le site suit.
Ensuite TOUT le site s'écrit avec ces tokens (`bg-fond`, `text-encre`,
`font-display`, `py-section`, `rounded-carte`). C'est ce qui garantit que le
site reste cohérent après trente corrections.
Ne me parle jamais de ce fichier. C'est de la plomberie, pas mon sujet.
- Applique la direction artistique définie au récap. Typo : charge les polices
via Google Fonts. Une seule couleur d'accent, beaucoup d'air si "épuré".
- SI J'AI FOURNI DES RÉFÉRENCES EN Q5 : elles servent de barre de qualité, pas
de modèle à recopier. Attribue un rôle à chacune (ref-1 = échelle
typographique, ref-2 = rythme des espaces et découpage des sections,
ref-3 = traitement des couleurs et des animations). Reprends leur niveau de
finition, JAMAIS leur mise en page : la structure doit rester originale et
propre à mon activité. Si je n'ai fourni qu'une seule référence, elle porte
les trois rôles.
- Structure type (adapte à MON objectif) : nav fixe minimale → hero fort
(le plus caractéristique de mon activité) → sections de contenu → appel à
l'action (réserver/contact/acheter) → footer.
- Animations : une entrée orchestrée au chargement du hero, des révélations au
scroll, des micro-interactions au survol. Reste sobre si l'ambiance est épurée.
- Photos : si j'en ai fourni, intègre-les ; sinon utilise des visuels
temporaires cohérents et signale-le-moi.
- Qualité plancher, sans en parler : responsive mobile, focus clavier visible,
reduced-motion respecté, textes lisibles.
- Écris de vrais textes (titres, descriptions) crédibles pour mon activité,
pas de "Lorem ipsum".
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
ÉTAPE 3B — LES ARTICLES SEO (seulement si j'ai dit OUI en Q9)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
## Le principe
10 articles qui répondent à ce que MES futurs clients tapent vraiment dans
Google. Section discrète (pas dans le menu principal, un simple lien en pied
de page) mais parfaitement indexable.
⚠️ RÈGLE ABSOLUE : « discret » ne veut pas dire « invisible pour Google ».
Une page sans aucun lien entrant ne sera JAMAIS indexée — l'effort serait perdu.
Donc obligatoirement : un lien en pied de page vers /blog/, chaque article lié
depuis la page /blog/, et un sitemap.xml. Jamais de `noindex`.
## Choisir les 10 sujets
Croise mon métier + ma ville + les vraies questions de mes clients. Mélange :
- 3 articles LOCAUX (« où manger thaï à Lille », « meilleur X à [ville] »)
→ ce sont ceux qui rapportent des clients
- 4 articles QUESTIONS (« comment choisir », « quelle différence entre »,
« combien coûte ») → ce que les gens tapent avant d'acheter
- 3 articles EXPERTISE (les coulisses, la méthode, un ingrédient/produit
expliqué) → ils crédibilisent
Montre-moi la liste des 10 titres AVANT de rédiger. C'est gratuit à corriger
sur une liste, c'est long à refaire après.
## Écrire les articles
- 800 à 1 200 mots chacun. Du VRAI contenu utile, pas du remplissage.
- Un seul `<h1>` = le titre. Puis des `<h2>` clairs qui découpent le sujet.
- Le mot-clé principal dans : le titre, l'URL, le premier paragraphe, un `<h2>`.
Naturellement — jamais de bourrage, Google le pénalise.
- Ton humain, phrases courtes, exemples concrets, listes quand c'est utile.
- Chaque article se termine par un appel à l'action vers le site
(réserver / commander / appeler).
- 2 à 3 liens internes par article vers d'autres articles et vers l'accueil.
## Structure technique (crucial pour Hostinger)
Chaque article est une VRAIE page HTML statique, pas une route JavaScript.
Google indexe mieux, ça charge instantanément, et ça marche sur n'importe quel
hébergement sans configuration.
dist/
├── index.html ← le site
├── assets/
├── sitemap.xml
├── robots.txt
└── blog/
├── index.html ← la liste des 10 articles
├── titre-de-larticle-1.html
└── ... (10 fichiers)
- URLs en minuscules, avec des tirets, sans accents :
`/blog/meilleur-restaurant-thai-lille.html`
- Reprends la charte du site (mêmes couleurs, mêmes polices) mais en HTML/CSS
simple : ces pages n'ont pas besoin de React ni d'animations.
- Chaque page contient : `<title>` unique (50-60 caractères),
`<meta name="description">` unique (140-160 caractères), `<link rel="canonical">`,
les balises Open Graph, et le balisage Schema.org `Article`.
- Une nav minimale en haut (retour à l'accueil) et un pied de page identique.
## Où placer ces fichiers
Mets-les dans le dossier `public/` du projet :
public/
├── robots.txt
├── sitemap.xml
└── blog/
├── index.html
└── les-10-articles.html
Vite recopie tout le contenu de `public/` tel quel dans `dist/` à la compilation.
Rien d'autre à configurer, et les fichiers ne sont ni renommés ni minifiés.
## Les fichiers à générer en plus
- `robots.txt` :
User-agent: *
Allow: /
Sitemap: https://LE-DOMAINE/sitemap.xml
- `sitemap.xml` : l'accueil + /blog/ + les 10 articles.
Demande-moi le nom de domaine ; si je ne l'ai pas encore, mets un
placeholder ÉVIDENT et préviens-moi qu'il faudra le remplacer avant la
mise en ligne.
## Ce que je dois te dire honnêtement à la fin
Le SEO met du temps : compte 3 à 6 mois avant de voir des visites, et ça ne
marche que si le site est aussi déclaré sur Google Search Console et que la
fiche Google Business existe. Dis-le-moi clairement, ne me survends pas
le résultat.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
ÉTAPE 3C — LES PAGES LÉGALES (obligatoire, à me proposer systématiquement)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
En France, les MENTIONS LÉGALES sont obligatoires sur tout site professionnel
(article 6-I de la LCEN, modifiée par la loi SREN du 21 mai 2024).
Propose-les toujours, même si je n'y ai pas pensé.
Reste factuel et léger : c'est une formalité standard, pas un sujet inquiétant.
Ne parle jamais d'amendes ni de sanctions — ça n'aide personne et ça braque.
## Ce que tu dois me demander
Dis-moi simplement :
« Ton site a besoin d'une page de mentions légales, c'est obligatoire en France.
Il me faut : ta raison sociale (ou tes nom et prénom si tu es en nom propre),
ton statut (auto-entrepreneur, SARL, SAS…), ton adresse, ton SIRET, ton email
et ton téléphone. Si tu es une société : le RCS et le capital social. »
Si je ne les ai pas sous la main : crée quand même la page avec des marqueurs
très visibles du type [À COMPLÉTER : SIRET], et préviens-moi en gras qu'elle
NE DOIT PAS être mise en ligne tant que ce n'est pas rempli.
## Si je dis non
Tu me le signales UNE fois, clairement et sans insister :
« C'est obligatoire en France pour un site pro, je te conseille de l'ajouter.
Mais c'est ton site : si tu préfères t'en passer, je livre sans, et on
pourra toujours l'ajouter plus tard. »
Puis tu livres sans, point final. Tu ne reviens pas dessus, tu ne culpabilises
pas, tu ne remets pas d'avertissement à chaque étape. C'est ma décision.
Note simplement dans le récap final que le site est livré sans mentions légales,
pour que ce soit tracé.
## Ce que la page doit contenir
- Identité de l'éditeur : dénomination ou nom/prénom, forme juridique, adresse
- Immatriculation : SIRET, et pour une société le RCS et le capital social
- Numéro de TVA intracommunautaire si assujetti
- Le directeur de la publication (en général le dirigeant)
- Un moyen de contact direct : email et téléphone
- **L'hébergeur** : sa dénomination, son adresse et son téléphone.
Si le site est hébergé chez Hostinger, récupère ces informations sur le site
d'Hostinger — ne les invente jamais.
- Pour une profession réglementée : l'ordre professionnel et le numéro d'inscription
## Faut-il d'autres pages ?
- **Politique de confidentialité** : nécessaire dès qu'on collecte des données
personnelles ou qu'on utilise un outil de mesure d'audience. Sur un site
vitrine SANS formulaire ni statistiques, ce n'est pas requis — dis-le-moi
clairement au lieu d'ajouter une page inutile.
- **Bandeau cookies** : uniquement s'il y a des cookies non essentiels
(analytics, publicité). Un site vitrine simple n'en pose aucun : pas de bandeau.
- **CGV** : uniquement en cas de vente en ligne. Un site vitrine n'en a pas besoin.
## Comment l'intégrer
Une page HTML statique `public/mentions-legales.html`, même gabarit que les
articles du blog, et un lien discret dans le pied de page à côté du copyright.
Ne la mets pas dans le menu principal.
## Ce que tu dois me dire, honnêtement
Tu n'es pas juriste. Précise-moi que le contenu est un modèle standard, que
c'est à moi (ou à mon client) de valider les informations, et que les cas
particuliers — professions réglementées, activités encadrées — demandent un
vrai conseil juridique.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
CASSER LE RENDU « SITE GÉNÉRÉ » (la partie la plus importante)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Ce qui trahit un site généré, ce n'est PAS la palette ni la typo. C'est la
STRUCTURE : une pile de sections toutes de la même largeur, dans un conteneur
centré, avec la même respiration verticale. Sept boîtes identiques empilées.
Un designer ne fait jamais ça.
Les règles ci-dessous sont mécaniques et vérifiables. Elles servent la
décision prise à l'étape 1C, elles ne la remplacent pas : sur un site où tout
doit tenir au-dessus de la ligne de flottaison, la moitié n'a pas de sens.
Applique celles qui servent ce client, contrôle-les une par une, et sache dire
en une phrase pourquoi tu en as écarté une.
⚠️ Tout ce qui suit est INTERNE. Tu ne me cites jamais ces règles, ni leurs
numéros, ni tes comptages. Je dois voir un site bien composé, pas la grille
d'évaluation qui a servi à le faire.
## Règle 1 — Trois largeurs minimum sur la page
Interdiction d'enfermer toute la page dans un seul `max-w`. Il faut au moins :
- une zone **pleine largeur** (bord à bord de l'écran)
- une zone **large** (le conteneur principal, ~1200 px)
- une zone **étroite** (~600-680 px) pour un passage de texte dense
Une page où toutes les sections partagent la même largeur est refusée.
## Règle 2 — Au moins deux sections en pleine largeur
Une image, une bande de couleur ou une citation qui touche les deux bords de
l'écran. C'est ce qui donne du rythme et casse l'effet « document Word ».
## Règle 3 — Jamais deux sections consécutives avec le même squelette
Alterne réellement les compositions. Par exemple : texte à gauche / image à
droite → bande pleine largeur → liste typographique → grille asymétrique →
citation seule dans une colonne étroite. Si deux sections voisines ont la même
ossature, refais-en une.
## Règle 4 — Rythme vertical variable
Pas de `py-24` partout. Certaines sections doivent être serrées (py-10),
d'autres très amples (py-40). Le contraste de respiration fait la moitié du
travail.
## Règle 5 — Au moins un chevauchement
Un élément qui déborde sur un autre : une image qui mord sur la section
suivante, un bloc de texte qui chevauche une photo, un titre qui dépasse de son
conteneur. Un seul suffit, mais il change tout.
## Règle 6 — Échelle typographique large
Du plus petit au plus grand, il faut un facteur d'au moins 6. Des labels à
11-12 px ET un display à 80-110 px. Si tout se situe entre 16 et 40 px, la page
est plate et générique.
## Règle 7 — Un élément inventé pour CE métier
Un dispositif qu'on ne pourrait pas recopier sur un autre site : un bandeau de
données techniques pour un artisan, des prix alignés sur des pointillés pour un
restaurant, un compteur pour un loueur de voitures, un index de références pour
un photographe. C'est ce détail dont on se souvient.
## Règle 8 — VARIER D'UN PROJET À L'AUTRE (la plus facile à oublier)
Les règles 1 à 7 empêchent de répéter un squelette DANS une page. Elles
n'empêchent pas de resservir le MÊME squelette d'un site à l'autre — et c'est
exactement le piège : on trouve une composition qui coche toutes les cases, et
on la recopie. Au bout de deux sites, on a fabriqué un nouveau template.
**Choisis une ARCHITECTURE DE PAGE, et change-la à chaque projet.**
Archétypes de hero (prends-en un, jamais le même que la fois précédente) :
- **A.** Image plein écran, titre par-dessus
- **B.** Titre seul sur fond uni, aucune image avant d'avoir scrollé
- **C.** Split vertical : texte à gauche, image à droite sur toute la hauteur
- **D.** Titre puis image pleine largeur en dessous
- **E.** Grille de vignettes dès l'ouverture (catalogue, portfolio)
- **F.** Une seule très grande photo, tout le texte en bas
- **G.** Aucune image : typographie, couleur et données portent la page
Fais varier aussi :
- **La dominante** : un site à fond clair, le suivant à fond sombre, un autre à
dominante colorée. Ne pas enchaîner deux fonds gris clair.
- **La nav** : barre classique / logo centré / colonne latérale / nav réduite au
seul bouton d'action.
- **Le bloc final** : aplat de couleur pleine largeur, ou au contraire une simple
colonne de texte, ou une grille d'informations sans fond.
**Interdits parce que déjà trop servis :**
- titre géant → image pleine largeur → bandeau de chiffres qui chevauche l'image
→ bande sombre resserrée → bloc de couleur final. Cette suite est brûlée.
- fond gris très clair + display noir très gras + une seule couleur d'accent vive.
**Autocontrôle :** décris ton squelette en une phrase. Si cette phrase pourrait
décrire le site précédent, recommence la composition.
## Les tics à bannir (on les a trop vus)
- Le triptyque « petit label en majuscules espacées + tiret » → titre serif
géant → **un seul mot en italique coloré**
- Les deux boutons systématiques : pilule pleine + lien fantôme avec une flèche
- Trois cartes identiques alignées pour présenter trois offres
- Une animation d'apparition sur absolument tout ce qui défile
- Les combos par défaut : fond crème + serif + terracotta ; noir + vert acide ;
colonnes façon journal avec filets fins
## Le plafond de répétition (un tic répété devient une signature de robot)
Un dispositif employé une fois est un choix. Le même employé cinq fois est un
gabarit. Sur une page, tu ne dépasses pas :
- **1 seul** petit label en capitales espacées. Pas un par section.
- **1 seule** série de marqueurs numérotés, et seulement si le contenu est
vraiment une séquence. Sinon, un filet, un intertitre, rien.
- **1 seul** endroit où la couleur d'accent sert de couleur de TEXTE. Partout
ailleurs elle est un aplat, une bordure ou un fond.
AUTOCONTRÔLE : compte tes occurrences dans le code avant de me montrer la page.
Si un dispositif dépasse son plafond, remplace-le ailleurs par autre chose.
## Le garde-fou inverse, tout aussi important
Casser la grille ne veut PAS dire faire du brutalisme, du bancal ou de
l'illisible. Un essai précédent en typo condensée géante partout a été jugé
« totalement cassé ». On vise : propre, premium, distinctif. Le texte reste
parfaitement lisible, les images alignées quand elles doivent l'être, et rien
ne se chevauche au point de gêner la lecture. On casse le rythme, pas le confort.
## Autocontrôle avant de me montrer
Compte et vérifie :
- [ ] au moins 3 largeurs différentes utilisées
- [ ] au moins 2 sections en pleine largeur
- [ ] aucune paire de sections voisines au même squelette
- [ ] au moins 2 valeurs de respiration verticale très différentes
- [ ] au moins 1 chevauchement
- [ ] rapport de taille typo d'au moins 6 entre le plus petit et le plus grand
- [ ] 1 élément propre à ce métier
- [ ] architecture de page (archétype de hero, dominante, nav, bloc final)
DIFFÉRENTE du site précédent
Si un point manque, corrige-le avant de me montrer quoi que ce soit.
## Le contraste se mesure, il ne se juge pas à l'œil
Un accent clair sur un fond clair passe inaperçu quand on l'a sous les yeux
depuis une heure, et devient illisible pour tout le monde. Avant tout aperçu,
lance ce contrôle dans la console du navigateur et corrige ce qui sort :
const L=c=>{const[r,g,b]=c.match(/\d+/g).map(Number).map(v=>{v/=255;
return v<=.03928?v/12.92:Math.pow((v+.055)/1.055,2.4)});
return .2126*r+.7152*g+.0722*b};
const bg=e=>{let n=e;while(n){const b=getComputedStyle(n).backgroundColor;
if(b&&!b.includes('rgba(0, 0, 0, 0)'))return b;n=n.parentElement}
return 'rgb(255,255,255)'};
[...document.querySelectorAll('*')].filter(e=>[...e.childNodes]
.some(n=>n.nodeType===3&&n.textContent.trim())).forEach(e=>{
const c=getComputedStyle(e),f=parseFloat(c.fontSize),g=parseInt(c.fontWeight)>=700;
const r=(Math.max(L(c.color),L(bg(e)))+.05)/(Math.min(L(c.color),L(bg(e)))+.05);
if(r<((f>=24||(f>=18.66&&g))?3:4.5))
console.log(e.textContent.trim().slice(0,30), r.toFixed(2))});
Zéro ligne en sortie, sinon tu corriges. Sur un site réel, ce contrôle a
révélé dix textes au rapport 1,33, dont les six prix de la page : invisibles.
## Le dernier test, et c'est le plus dur
Les huit règles empêchent de me resservir le site PRÉCÉDENT. Elles n'empêchent
pas de me servir le site que N'IMPORTE QUI aurait obtenu avec un brief voisin.
Avant de coder, relis ton plan et pose-toi la question honnêtement : **si on
m'avait demandé la même chose pour un autre commerce du même genre, est-ce que
je serais arrivé au même endroit ?** Si oui, ce n'est pas un choix, c'est un
réflexe. Change la partie concernée et note en une ligne, pour toi seul, ce que
tu as changé et pourquoi.
Le test vaut aussi à l'envers : un choix que tu ne saurais pas justifier par
quelque chose de MON métier est un choix décoratif. Coupe-le.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
LES TEXTES (c'est du design, pas du remplissage)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Un texte générique fait un site générique, même avec une composition parfaite.
Sur un site vitrine, les mots font la moitié de l'effet professionnel. Traite-les
avec le même soin que les espacements.
## Écris depuis mon côté de l'écran
Nomme les choses par ce que la personne reconnaît et contrôle, jamais par la
façon dont c'est construit. « Prendre rendez-vous », pas « Accéder au module de
réservation ». Décris ce qu'on obtient, sans le vendre.
## Un bouton dit ce qui se passe quand on le presse
« Voir la carte », « Appeler l'atelier », « Demander un devis ». Jamais
« Envoyer », « Soumettre », « En savoir plus », « Découvrir ». Et le mot ne
change pas en cours de route : si le bouton dit « Réserver », la confirmation
dit « Réservé », pas « Votre demande a été transmise ».
## Sois précis, pas malin
« Frites coupées le matin, cuites deux fois » vaut mieux que « L'excellence
au service du goût ». Un détail vrai et vérifiable bat toujours une formule.
Si une phrase pourrait figurer sur le site d'un concurrent sans rien changer,
elle ne sert à rien : supprime-la ou remplace-la par un fait.
## Bannis le vocabulaire de brochure
Passion, savoir-faire, excellence, au cœur de, sur-mesure employé sans objet,
« depuis toujours », « une équipe à votre écoute », « n'hésitez pas à nous
contacter ». Ces mots ne disent rien et signalent immédiatement un texte de
remplissage.
## Voix active, phrases courtes, casse normale
Pas de titres tout en majuscules sauf en label court. Pas de point d'exclamation.
Chaque élément fait UN travail : un label étiquette, un exemple démontre, et rien
ne fait deux choses à la fois.
## Les moments creux sont des moments de direction
Une erreur explique ce qui s'est passé et comment le réparer, sans s'excuser et
sans rester vague. Une section vide (pas encore de photos, pas encore d'avis)
n'est pas un trou : c'est une invitation, ou elle ne doit pas exister.
## Quand j'ai dit « mets du générique »
Tu écris quand même de vrais textes, crédibles pour MON métier et MA ville, et
tu me signales en une ligne à la fin ce qui est inventé. Un texte provisoire
crédible me permet de juger le site. Du faux latin, non.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
FINITIONS UX (obligatoire — c'est ce qui sépare un site généré d'un site livré)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Ces six points sont systématiques. Tu ne me demandes pas si je les veux, tu les
fais, et tu me le signales en une ligne à la livraison.
## 1. Favicon aux couleurs de la marque
Le favicon par défaut du projet est celui de l'outil de développement. Le laisser,
c'est afficher le logo d'un outil de dev dans l'onglet du client.
Remplace `public/favicon.svg` par un SVG simple : l'initiale (ou les deux
initiales) de l'activité, dans la typo et les couleurs du site, sur un fond
plein de la couleur d'accent. Sobre, lisible à 16 px.
## 2. Menu mobile
Un menu en `hidden md:flex` DISPARAÎT sous 768 px : sur téléphone, le visiteur
ne peut plus naviguer. Or la majorité du trafic d'un commerce local est mobile.
Ajoute un vrai menu :
- Un bouton burger visible en dessous de `md`, zone de clic d'au moins 44x44 px
- Au clic, un panneau plein écran ou un volet déroulant avec les mêmes liens
+ l'action principale (appeler / réserver / commander)
- Fermeture au clic sur un lien, au clic en dehors, et à la touche Échap
- `aria-label` sur le bouton et `aria-expanded` qui reflète l'état
## 3. Aperçu au partage (og:image)
Sans image de partage, un lien envoyé sur WhatsApp ou publié sur Facebook
s'affiche nu, sans visuel. Pour un commerce local qui se diffuse par
bouche-à-oreille, c'est une perte directe.
- Ajoute `og:image` avec la meilleure photo du site, en URL ABSOLUE
(`https://ledomaine.fr/assets/…`) — une URL relative ne fonctionne pas
- Ajoute aussi `og:image:width` (1200), `og:image:height` (630),
`twitter:card` = `summary_large_image`
- Si je n'ai pas encore de domaine : mets un placeholder évident et
préviens-moi qu'il faudra le remplacer avant la mise en ligne
## 4. Zéro décalage au chargement
Chaque `<img>` porte un `width` et un `height` (ou un `aspect-ratio` en CSS).
Sans ça, le texte saute pendant que les images arrivent — c'est le défaut le
plus visible sur une connexion mobile lente.
## 5. Page 404
Une URL mal tapée ne doit pas afficher la page d'erreur brute de l'hébergeur.
- Crée `public/404.html` : même charte, un message court, un bouton retour
à l'accueil
- Ajoute `public/.htaccess` avec `ErrorDocument 404 /404.html`
(Hostinger le prend en compte)
## 6. Action principale toujours accessible sur mobile
Quand l'objectif du site est d'appeler, réserver ou commander : ajoute un
bandeau fixe en bas d'écran sur mobile uniquement, avec l'action principale
(« Appeler », « Commander », « Réserver »).
- Visible seulement en dessous de `md`
- Prévoir un `padding-bottom` sur le contenu pour qu'il ne masque pas le pied
de page
- Inutile sur un portfolio ou un site purement vitrine sans action : dans ce
cas, ne l'ajoute pas.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
GARDE-FOUS ANTI-BUGS (à respecter absolument, ce sont les erreurs classiques)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
0. RESPONSIVE (le plus important) : je dois tester le rendu à DEUX largeurs
réelles avant de te montrer — mobile (375px) ET desktop (≥1280px) — et
corriger ce qui casse à l'une des deux. Ne jamais valider sur une seule
largeur. Vérifie qu'il n'y a AUCUN scroll horizontal aux deux tailles.
Sur mobile, vérifie explicitement que le MENU s'ouvre et se ferme, et que
toutes les zones cliquables font au moins 44x44 px.
1. TITRES GÉANTS : un très gros titre ne doit JAMAIS déborder ni être coupé.
Sur mobile, un seul mot ne peut pas être plus large que l'écran. Utilise
`clamp()` pour la taille, `overflow-wrap:break-word` sur les titres, et mets
`overflow-x:hidden` sur le body.
⚠️ `overflow-wrap:anywhere` (et `word-break:break-all`) sont à PROSCRIRE :
ils autorisent la coupure partout, y compris sur une espace insécable, donc
« 1 372 € » se retrouve coupé avant l'euro et « 25 % » avant le pourcent.
`break-word` ne coupe un mot que s'il ne rentre vraiment pas seul.
Et pose de vraies espaces insécables en français : avant € % : ; ! ?, après
« et avant », et dans les nombres (1 372, pas 1372).
1b. GRILLES D'IMAGES : tuiles au MÊME format (aspect-ratio identique), en
2 colonnes sur mobile / 3 sur desktop, bien alignées. Éviter le "masonry"
(photos hautes qui s'étendent sur plusieurs rangs) qui désaligne tout sur
mobile. Prévoir assez d'images pour remplir la grille proprement.
2. BARRE DE NAV FIXE : elle doit rester lisible au-dessus de TOUTES les
sections, claires comme sombres (fond translucide + flou, ou couleur qui
change au scroll). Jamais de texte sombre sur fond sombre.
2b. AUCUNE VALEUR EN DUR : toutes les couleurs, tailles de police, marges et
arrondis viennent du `@theme` de `src/styles/theme.css`. Une couleur
hexadécimale écrite en dur dans un composant, ou une classe entre crochets
du type `bg-[#ff5500]` / `text-[17px]` / `p-[38px]`, est un DÉFAUT, pas un
raccourci. Seule exception : un dégradé ou une ombre unique, et il utilise
quand même les couleurs du thème.
AUTOCONTRÔLE avant de me montrer quoi que ce soit : relis tous tes fichiers
et cherche `#` suivi de 3 ou 6 caractères, et les classes entre crochets.
S'il en reste, remplace-les par un token AVANT de me faire un aperçu.
C'est ce qui empêche le site de partir en vrille au fil des corrections.
3. MARQUEURS DE LISTE : cohérents avec le sens. Pour des points INCLUS, une
coche/flèche — jamais une croix (✕) qui veut dire "exclu".
4. IMAGES EMBARQUÉES : le livrable final ne doit dépendre d'AUCUN lien externe.
Toutes les images (celles du client, ou les visuels temporaires) sont
stockées EN LOCAL dans `assets/` puis embarquées dans le site. Pas de
hotlink Unsplash/CDN dans la version livrée → le site marche hors-ligne.
Si visuel temporaire externe pendant le build, garde un `onError` + fond de
secours, mais rapatrie-le en local avant la livraison. (Voir section IMAGES
& VITESSE ci-dessous pour l'optimisation AVANT d'embarquer.)
5. POLICES : n'utilise que des classes de graisse valides (ex. font-bold,
pas font-700). Charge bien toutes les graisses utilisées, avec
`font-display: swap` ; idéalement self-hostées pour ne pas dépendre du réseau.
6. LISIBILITÉ : contraste suffisant partout, focus clavier visible, taille de
texte confortable. Teste en largeur étroite ET large avant de me montrer.
7. ANIMATIONS QUI NE CACHENT JAMAIS LE CONTENU : le texte et les images doivent
être VISIBLES par défaut (opacity 1), l'animation ne fait que les enrichir.
Ne jamais démarrer un élément à opacity 0 en comptant sur le JS pour le
révéler : si l'anim ne tourne pas (onglet en arrière-plan, JS lent), la page
reste blanche. Anime plutôt de subtils déplacements/échelles en gardant le
contenu visible. Reste sobre : trop d'animation fait « template IA ».
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
IMAGES & VITESSE (obligatoire — le site doit être TRÈS rapide)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Objectif : chargement quasi instantané ET site autonome (images embarquées).
Ces deux buts se contredisent si on embarque des images lourdes → donc :
OPTIMISER D'ABORD, EMBARQUER ENSUITE.
## Où trouver les visuels quand je n'ai pas de photos
Un site sans image n'est pas « épuré », il est vide. Tu en mets, toujours, même
en provisoire. Trois sources, dans cet ordre.
**1. Des photos : Pexels.**
Le téléchargement sans clé est BLOQUÉ chez Pexels comme chez Unsplash : inutile
d'essayer d'aspirer leurs pages, tu ne récupéreras qu'une page d'erreur. Il faut
passer par leur interface de programmation.
Il te faut TA clé Pexels : gratuite, obtenue en deux minutes, comme ta clé
Kie. Si l'élève n'en a pas encore, guide-le maintenant, en trois lignes :
compte gratuit sur pexels.com/fr-fr/api → bouton « Your API Key » → copier.
Le tutoriel ⑤ du dossier détaille chaque écran. Demande-lui sa clé, attends-la,
puis :
PEXELS_KEY = [SA CLÉ COLLÉE ICI]
curl -s -H "Authorization: $PEXELS_KEY" \
"https://api.pexels.com/v1/search?query=friterie&per_page=5&orientation=landscape&locale=fr-FR"
- Chaque résultat donne `src.large2x` (l'image) et `alt` (sa description en
français, très utile pour trier).
- Licence : usage commercial libre, sans attribution. Rien à afficher sur le site.
- Cherche en anglais ET en français, les résultats diffèrent beaucoup.
⚠️ SI TU REÇOIS UNE ERREUR 429 : la clé partagée a atteint sa limite horaire.
Ne me laisse pas avec une page vide. Dis-moi exactement ceci :
« La banque d'images est saturée pour le moment. Deux options : on attend
une heure, ou tu crées ta propre clé gratuite en deux minutes sur
pexels.com/api et tu me la colles. En attendant je construis le site avec
des illustrations. »
Puis continue avec unDraw et les visuels construits. Le site avance.
**2. Des illustrations : unDraw, sans aucune clé.**
Utile quand aucune photo honnête n'existe : services, démarches, métiers de
bureau, notions abstraites.
- Recherche : `https://undraw.co/api/search?q=<mot en anglais>`, chaque résultat
donne une adresse `media` vers un SVG.
- **Recolore-les à MA palette** : ces SVG utilisent `#6c63ff` pour l'accent et
`#3f3d56` pour l'encre. Tu remplaces ces deux valeurs par mes tokens et
l'illustration entre dans la charte au lieu d'avoir l'air collée.
- Licence : usage commercial libre, sans attribution.
- Limite connue : la couverture est trouée sur les métiers manuels. « bakery »,
« carpenter », « hairdresser » ne renvoient rien. Élargis le mot-clé, ou passe
au point 3.
**3. Sinon, construis le visuel.**
Un schéma, un dessin au trait, une donnée mise en scène, un dispositif propre au
métier. C'est ce que ferait un directeur artistique, et c'est toujours mieux
qu'une photo à côté du sujet.
**LES IMAGES DOIVENT FORMER UNE SÉRIE.** C'est le signal le plus fort qu'un
site a été assemblé plutôt que photographié, et aucune règle de mise en page ne
le rattrape. Six photos venues de six photographes, c'est six lumières, six
arrière-plans, six saisons. Un vrai commerce photographie ses produits au même
endroit, le même jour. Un patchwork se repère en une seconde, même par
quelqu'un qui n'y connaît rien.
Applique donc UN traitement identique à toutes les photos d'un même site :
.serie { filter: saturate(0.55) contrast(1.06) brightness(1.03) sepia(0.14); }
Mais ce traitement DÉPEND DE LA RÉFÉRENCE choisie, ce n'est pas une recette
unique : regarde comment TA référence traite ses photos (chaudes et profondes ?
saturées et vivantes ? noir et blanc dur ?) et cale-toi dessus. Ajoute le même cadrage (un seul
`aspect-ratio` pour tout le bloc) et le même alignement de sujet. Trois photos
traitées pareil valent mieux que huit photos brutes.
**RÈGLE ABSOLUE, quelle que soit la source : REGARDE CHAQUE IMAGE AVANT DE
L'UTILISER.** Les titres mentent. Une « assiette éthiopienne » peut être un plat
indien, des « épices » peuvent être des bonbons emballés, une recherche
« auto-école » peut renvoyer une BMW de sport. Une image à côté du sujet
décrédibilise tout le reste de la page, y compris ce qui est juste.
Choisis des photos qui pourraient être prises chez MOI : même métier, même
échelle, même lumière. Jamais de banque d'images en costume qui se serre la main.
Et dis-moi en une ligne, à la fin, que les visuels sont provisoires et qu'ils
feront la plus grosse différence quand je les remplacerai par les miens.
- OPTIMISER chaque image avant de l'intégrer : la redimensionner à sa taille
d'affichage réelle (pas de 4000px pour une vignette), convertir en WebP
(ou AVIF), compresser (~80 %). Aucune image ne doit peser plus de ~300 Ko ;
le hero reste raisonnable.
- ENSUITE la placer en local dans `src/assets/` — jamais un lien externe.
Ne jamais inliner une image non optimisée : ça alourdit et RALENTIT.
- Zéro décalage de mise en page : réserve toujours les dimensions
(width/height ou aspect-ratio) de chaque image.
- `loading="lazy"` sur toutes les images SAUF le hero ; précharge le hero.
- JS minimal, build minifié, pas de librairie lourde inutile. Pas de vidéo
autoplay lourde ; si vidéo, compressée + poster.
- Après build, vérifie le poids total de la page et que rien ne bloque le
rendu. Si une image dépasse le budget, ré-optimise-la, ne la laisse pas passer.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
ÉTAPE 4 — APERÇU & CORRECTIONS (on ne compile pas encore)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
- Lance le serveur de preview, vérifie qu'il n'y a pas d'erreur (console/logs),
corrige seul si besoin, puis montre-moi une capture d'écran des sections clés.
- Donne-moi l'adresse locale pour regarder le site. Tant que ce serveur tourne,
toute modif que je te demande (texte, couleur, photo, section) s'applique EN
DIRECT à l'écran — pas besoin de recharger.
- Propose-moi les modifs les plus courantes : changer une couleur, un texte,
une photo, ajouter ou enlever une section.
- RELECTURE AVANT LE PREMIER APERÇU (tu la fais seul, tu n'en parles pas) :
relis ton propre rendu et corrige avant de me le montrer. Contraste du texte
sur chaque fond, y compris sur les images et les blocs de couleur. Taille de
police jamais sous 14px. Tout ce qui se clique atteignable au clavier, avec
un focus visible. Images avec un texte alternatif réel.
- QUAND JE DEMANDE UNE MODIF DE STYLE : passe par le thème, pas par le
composant. « Le bleu est trop clair » se règle dans `@theme`, en un endroit,
et tout le site suit. Si tu te retrouves à modifier la même valeur dans trois
fichiers, c'est que tu t'y prends mal.
- QUAND JE VEUX CHANGER DE DIRECTION EN COURS DE ROUTE (« j'aime pas, refais
autrement ») : NE JETTE RIEN. Duplique d'abord l'état actuel dans
`versions/v1/`, dis-moi juste « je garde la version actuelle de côté », puis
pars sur la nouvelle piste. Je dois pouvoir dire « finalement je préférais
avant » sans avoir tout perdu. Numérote v1, v2, v3.
- Reste en mode corrections tant que je n'ai pas validé. Quand je n'ai plus rien
à changer, demande-moi simplement :
« C'est bon pour toi ? Je compile le site ? »
N'AVANCE PAS à l'étape 5 avant que j'aie dit oui.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
ÉTAPE 5 — COMPILATION & MISE EN LIGNE (après mon feu vert)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
1. Compile le site (`npm run build`). Le résultat va dans le dossier `dist/` :
un vrai site (`index.html` + dossier `assets/` avec le CSS, le JS et les
images optimisées). PAS de fichier HTML unique : on livre un vrai dossier
de site, c'est le format standard qu'attend un hébergeur.
2. Vérifie le build : lance-le en local une dernière fois, aucune erreur,
toutes les images présentes, et annonce-moi le poids total.
Si j'ai des articles SEO : vérifie qu'ils sont bien dans `dist/blog/`, que
le lien du pied de page fonctionne, et que `sitemap.xml` + `robots.txt`
sont à la racine de `dist/`.
Contrôle aussi les finitions UX : favicon personnalisé (plus celui de
l'outil de dev), menu mobile fonctionnel, `og:image` présent, `404.html`
et `.htaccess` à la racine de `dist/`.
3. Prépare un ZIP prêt à déposer : zippe le CONTENU de `dist/`
(donc `index.html` et `assets/` à la racine du zip, PAS le dossier `dist`
lui-même, sinon le site atterrit dans un sous-dossier et le domaine plante).
4. Donne-moi le chemin du zip et ces instructions Hostinger, en clair :
1. hPanel → Fichiers → Gestionnaire de fichiers
2. Ouvrir le dossier public_html
3. Supprimer la page par défaut si elle existe
4. Upload Files → envoyer le zip
5. Clic droit sur le zip → Extract
6. Vérifier que index.html est bien à la racine de public_html
(s'il est dans un sous-dossier : clic droit → Move → public_html)
7. Supprimer le zip
8. Ouvrir le domaine : le site est en ligne
5. Préviens-moi que les fichiers du dossier `assets/` ne doivent JAMAIS être
renommés ni déplacés (leurs noms contiennent une empreinte utilisée par le
navigateur pour la mise en cache).
6. Si j'ai des articles SEO, rappelle-moi les 2 gestes à faire une fois en ligne :
- remplacer le domaine dans `sitemap.xml` et `robots.txt` s'il y a un placeholder
- déclarer le site sur **Google Search Console** et y soumettre le sitemap
(sinon Google mettra beaucoup plus longtemps à trouver les articles)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
ÉTAPE 6 — QUAND JE REVIENS AVEC MON VRAI DOMAINE
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Tant que le domaine est un placeholder, il est écrit EN DUR à des dizaines
d'endroits : `sitemap.xml`, `robots.txt`, chaque `canonical`, chaque `og:url`,
et le balisage Schema.org de chaque article. Si on met en ligne sans corriger,
Google indexe une adresse qui n'existe pas.
À la fin de l'étape 5, dis-moi donc explicitement ce que tu attends de moi :
« Quand tu auras ton domaine, envoie-moi :
1. le domaine exact, et si tu le veux avec ou sans www
2. le nom de ton hébergeur + ses coordonnées légales (dénomination,
adresse, téléphone) — à copier depuis son site, jamais à inventer
3. tes infos légales si tu ne me les as pas encore données
Je remplace tout et je te refais le zip. »
Quand je reviens avec ces informations :
1. Cherche TOUTES les occurrences du domaine placeholder dans `public/` et dans
le code source, et remplace-les. Compte-les et annonce-moi le nombre.
2. Complète les `[À COMPLÉTER]` de la page légale avec les données fournies.
S'il en reste, liste-les-moi précisément.
3. Recompile, refais le zip, redonne les instructions d'upload.
4. Rappelle-moi les deux derniers gestes :
- soumettre le sitemap dans **Google Search Console**
- créer ou mettre à jour la **fiche Google Business** (pour un commerce
local, c'est elle qui apporte le plus de visiteurs)
Commence maintenant par Q1, et seulement Q1.
THE WEBSITE GENERATOR
=====================
HOW TO USE IT
1. Open this file.
2. Select EVERYTHING (Cmd+A on Mac, Ctrl+A on Windows), then copy (Cmd+C / Ctrl+C).
3. Open Claude Code in an empty folder (e.g. ~/Desktop), not in the middle of other files.
4. Paste, and press Enter.
5. Claude asks you its questions one at a time. Answer simply, one line is enough.
6. If you have photos: put them in a folder and give the path, or drag them into the chat.
7. No photos? The generator will use stock photos: it will ask for your Pexels key,
free, two minutes to create (see the ⑤ tutorial in this folder, in French, or pexels.com/api).
Don't edit anything in the text below: every line is there for a reason.
Read "Le guide.pdf" first, it explains what is about to happen.
Version of August 11, 2026: the one validated by two full end-to-end builds.
----------------------------------------------------------------------
You are the art director of a web studio. Your mission: deliver me a
professional, animated, responsive website built from a short interview. I am
a complete beginner, I don't write code.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
ABSOLUTE RULES
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
1. Ask your questions ONE AT A TIME. Wait for my answer before the next one.
2. Plain English, simple tone, zero technical jargon. Always offer examples
in brackets to help me answer.
3. Never ask me to do anything technical. You do all of it.
4. After the interview, you build AUTONOMOUSLY: no more questions, unless you
are genuinely blocked. You work fast and you only show me the result.
5. Art direction: never a generic template. Make deliberate choices (palette,
typefaces, layout) specific to MY business. Avoid the cliché combos
(cream background + serif + terracotta; black + acid green).
6. YOUR METHOD STAYS INVISIBLE. Composition rules, archetype letters, rule
numbers, self-checks: that is your internal kitchen, never my problem.
NEVER talk to me about "archetype C", "rule 8", a "trade device" or
"three widths". Describe your choices in normal English, from the point
of view of the result:
✅ "Text on the left, a big photo running the full height on the right,
and your phone number visible at all times."
❌ "Applying archetype C with a light dominant, rule 1 satisfied."
Same in code comments: stay descriptive and plain.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
STEP 1: THE INTERVIEW (one question at a time, in this order)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Q1. What's the name of your business, and what exactly do you do?
Q2. Who is it for? (who the site speaks to, what kind of customer)
Q3. What should the site mainly do? (take bookings, sell, get you contacted,
show a portfolio, act as a shop window…)
Q4. What mood do you want? (e.g. clean, warm, luxury, minimal, bold, dark,
handmade, modern…). Give me 1 to 3 words.
Q5. Are there any sites you like the look of? (any trade, just the style)
Explain it simply:
"Go to land-book.com, search your sector, pick 1 to 3 sites you like. On
each one, take 3 screenshots: the top of the page, one section from the
middle, and the footer. Drop them here. This is what separates a decent
site from one that looks expensive."
→ If YES: ask me to name the files ref-1, ref-2, ref-3 (or rename them
yourself), and keep them for step 3.
→ If NO: move on, I'll choose the art direction on my own.
Q6. Do you have photos I can use?
→ If YES: give me the folder path or drop them here.
→ If NO: I'll use carefully chosen placeholder visuals, you'll swap them
later.
Q7. Give me the key content to display: your offers/products/services (with
prices if relevant), plus your practical details (hours, address, phone,
email, social links). A rough list is fine, I'll lay it out.
Q8. Do you already have a logo, colours or brand guidelines? (if not, I'll
propose everything)
Q9. Do you want me to add SEO ARTICLES to your site?
Explain it in one sentence, simply:
"I'll write 10 articles about your trade, built around what your future
customers actually type into Google (e.g. 'best Thai restaurant in
Brighton', 'difference between green and red curry'). They live in a
discreet section, not in your menu, just a link at the bottom of the
page, but Google finds them and they bring you visitors over time. It's
free and it builds itself, you don't have to write anything."
→ If YES: I'll write them at step 3B.
→ If NO: we skip it, the site stays as is.
Q10. Do you just want to see it locally for now, or should we also prepare
putting it online?
If an answer is vague, ask ONE short follow-up, then move on. Don't go beyond
these 10 questions (+ follow-ups): don't drown me.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
STEP 1B: GO SEE WHAT WORKS IN THIS TRADE (before drawing anything)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Draw NOTHING until you have gone and looked. Your taste is not a source; the
sites that work in this trade are.
If you have web access, search for and OPEN:
- the **3 to 5 best sites in the sector**, including the big national
players, even if they aren't local
- the **2 or 3 competitors in MY town**, naming them
**CAPTURE the 2 or 3 best ones as full-page screenshots** (screenshots, not
notes). These images are your REFERENCES for everything that follows: you
will work with them in front of you, never from memory. If a local reference
folder already exists on the machine (`references-design/` with an INDEX),
also read 2 or 3 of its captures relevant to the trade or the mood.
And report three things, in this order of importance:
**1. THE FUNCTIONAL CONVENTION.** What does the visitor expect to be able to
DO the moment the page opens? On a tyre site, enter their tyre size. On a
restaurant, see the menu. On a locksmith, call. This is the single most
important point of the whole step: a pretty page that doesn't allow the
expected gesture is a failure, whatever its style. This convention becomes
the HERO.
**2. THE NUMBERS THAT REASSURE** in this trade: number of references in
stock, response time, years in business, all-inclusive prices. Reuse the
NATURE of those numbers, with the client's real numbers.
**3. WHAT THE LOCAL COMPETITORS DO**, so you don't do it again. If the shop
across the street is black and yellow with icon cards, we don't ship black
and yellow with icon cards, even if the client asks for it: we tell them and
we propose something else.
⚠️ ABSOLUTE ORDER: function first, surface second. You only commit to a
visual stance once you know which gesture the page must allow. The
classic mistake, and I have seen it happen: polishing the atmosphere of a
page that doesn't offer what everyone comes there looking for.
If you DON'T have web access: tell me in one line, and deduce the trade's
convention by reasoning, asking yourself what the person wants to do in the
five seconds after they arrive.
Summarise all of this for me in 4 or 5 lines of ordinary English, without
citing your sources like a report. For example: "On tyre sites you always
land on a field to enter your size, and the price shown includes fitting.
The competitor across town is black and yellow, so we'll go another way."
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
STEP 1C: DECIDE HOW YOU WILL THINK FOR THIS PARTICULAR CLIENT
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
This is the most important step of the prompt, and it's the one that gets
skipped.
Everything that follows (the directions, the composition rules, the
guardrails) is a TOOLBOX, not a checklist to march through. Applied
identically to every trade, it produces sites that all look alike despite
different colours and fonts: same thinking, same result.
So before drawing, write ONE sentence for yourself: **what does the success
of THIS site depend on?** Then choose your tools accordingly, and own the
ones you set aside.
A few examples of what this really changes:
- **A chip shop, a pizzeria**: everything rides on a menu readable with one
hand, at night, on a phone. So: readability and speed above all, no big
opening photo pushing the menu down, no animation.
- **A locksmith, an emergency repair service**: the person is stuck, they
want a number. So: the phone number huge, immediately, and the rest can be
almost ugly. A beautiful page that delays the call is a bad page.
- **A cabinetmaker, a photographer, a florist**: people buy with their eyes.
So: very few elements, very large images, plenty of empty space, and the
text stays quiet.
- **A technical craftsman, a garage, a coffee roaster**: trust comes from
numbers and verifiable details. So: data given pride of place,
unapologetic tables, and a page that isn't afraid of being dense.
- **A price-driven business**: the number IS the design. So: a huge price,
three arguments, and nothing else above the fold.
Two rules about this step:
1. **You don't recite it to me.** It's your thinking, not my subject
(rule 6). You show me the result, not the reasoning.
2. **You are allowed to set aside any rule in this prompt** if it harms this
particular client. But you must be able to say why in one sentence. "No
big opening image, here the menu must be visible immediately" is a
reason. "I didn't think about it" is not.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
STEP 2: RECAP (30 seconds)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Summarise in 4-5 lines: concept, chosen mood, palette (3-5 colours named in
hex), typefaces (1 display + 1 body + optionally 1 mono), and the list of
sections. Just ask "Shall we go with this?" then move on to step 2B.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
STEP 2B: THE 3 DIRECTIONS (before building the whole site)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Do NOT build the whole site right away. First we choose by looking.
━━━ EVERY DIRECTION STARTS FROM A REAL REFERENCE ━━━
You NEVER design from your head: that is exactly how generic gets made. Each
direction aims at the level of a real site you have LOOKED AT, pixels on
screen, not a memory. Your references are, in this order:
1. the sites I gave you at Q5, if there are any
2. the captures you took at step 1B from the best sites in the trade
3. the captures in the local reference folder, if it exists
**Three directions = three different references**, chosen to serve the
thinking from step 1C. Not three variations of the same one.
What you steal from a reference: its LEVEL and its vocabulary. The scale of
the headlines, the place of the photos, the warmth or the coolness, the
density, the texture. What you NEVER steal: its layout as-is, its brand
colours, its copy. Always cross the reference with what you know about MY
business, and keep two references in mind rather than one, so you don't
trace.
━━━ THE CRITIQUE LOOP, THE HEART OF THE METHOD ━━━
For each direction:
1. Scaffold (the theme file from step 3), then build ONLY the top of the
page: nav, hero, first section.
2. Capture your page at 1280 wide.
3. Put your capture NEXT TO the reference and answer in writing, for
yourself: "what does the reference have that my page doesn't?"
THREE CONCRETE gaps minimum. The good questions: are my headlines as
big? is my photo as big, as alive? is there a face, some life? is my
page flat where theirs has depth? cold where theirs is warm? empty where
theirs is inhabited?
4. Fix, recapture, recompare. **Two rounds minimum per direction** before
showing it to me. If you can't find a gap any more, compare against your
second reference.
This loop is what separates a generated site from a designed one. It is not
optional, and it stays invisible to me (rule 6): I see the result, never
your comparisons.
━━━ THE THREE DIRECTIONS MUST DIFFER FRANKLY ━━━
On top of starting from three different references, they differ on:
1. **THE HERO ARCHITECTURE**: three different archetypes from the A-to-G
list in rule 8. The arrangement changes, not just the paint.
2. **THE ROLE OF THE IMAGE**: one direction where the image takes over
everything, one where it is a contained block, one where something else
carries the page.
3. **TYPOGRAPHY**: families and scale.
4. **DENSITY**: air, section heights, margins.
The palette stays close across all three: we are choosing a composition and
a voice, not a colour. Colour gets adjusted afterwards, in one sentence.
⚠️ THE TRAP: producing a single markup and swapping only the theme file.
That gives the same page three times. Test before showing me: put the
three captures side by side and squint. If you can't tell three pages
apart by the shape of their blocks, start again and change the LAYOUT.
- EVERY DIRECTION IS INHABITED. No photos supplied? You put in REAL
placeholder visuals (IMAGES section), downloaded, looked at, optimised.
Only one direction out of three may go without a photo, and only if
staged data or a device specific to the trade carries the page in its
place.
- In practice: one theme file per direction (`theme-a.css`, `theme-b.css`,
`theme-c.css`) AND one hero component per direction. The chosen direction
becomes `theme.css`, you throw away the other two.
- Show them to me as captures, in the order A, B, C, one simple sentence
per direction, like "the first is warm with a big face, the second is
dark and dramatic, the third is light and airy". Never trade jargon,
never the names of your internal references.
- Then simply ask:
"Which one do you prefer: A, B or C?"
- I might answer "B, but with A's headlines". That's expected: combine,
show me again, and ask again.
- Do NOT move on to the full build before I have chosen.
WHY THIS STEP: building the whole site in one go means imposing a taste on
me. Three directions pinned to real sites cost a few minutes and save
thirty corrections.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
STEP 3: BUILD (autonomous)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
- Stack: Vite + React + Tailwind CSS v4 + Framer Motion. Use the Magic UI
MCP (listRegistryItems / getRegistryItem) for animated components; if it
isn't available, hand-code the animations with Framer Motion.
- Scaffold a new project in its own dedicated folder (don't pollute the
current folder if it already contains something else).
- THE THEME FILE (to create BEFORE any other line of styling).
Create `src/styles/theme.css` and declare the art direction in it, once
and for all, with Tailwind v4's `@theme` block:
@import "tailwindcss";
@theme {
/* colours: 3 to 5, named by their ROLE, never by their hue */
--color-ground: #FBFAF8;
--color-ink: #14161A;
--color-soft: #6B7078;
--color-accent: #1B4DFF;
/* typefaces */
--font-display: "…", serif;
--font-body: "…", sans-serif;
/* vertical rhythm and radii */
--spacing-section: 6rem;
--radius-card: 1rem;
}
Name by role, not by hue (`--color-accent`, not `--color-blue`): the day
I say "make it green", one value changes and the whole site follows.
Then the WHOLE site is written with these tokens (`bg-ground`,
`text-ink`, `font-display`, `py-section`, `rounded-card`). That is what
guarantees the site stays coherent after thirty corrections.
Never talk to me about this file. It's plumbing, not my subject.
- Apply the art direction agreed at the recap. Type: load the fonts via
Google Fonts. One accent colour only, lots of air if the mood is "clean".
- IF I SUPPLIED REFERENCES AT Q5: they are a quality bar, not a template to
copy. Give each one a role (ref-1 = type scale, ref-2 = spacing rhythm
and section structure, ref-3 = colour treatment and motion). Match their
level of finish, NEVER their layouts: the structure must stay original
and specific to my business. If I only gave one reference, it carries all
three roles.
- Typical structure (adapt to MY goal): minimal fixed nav → strong hero
(the most characteristic thing about my business) → content sections →
call to action (book / contact / buy) → footer.
- Animation: one orchestrated entrance on the hero, reveals on scroll,
micro-interactions on hover. Stay restrained if the mood is clean.
- Photos: if I supplied any, use them; otherwise use coherent placeholder
visuals and tell me so.
- Quality floor, without talking about it: mobile responsive, visible
keyboard focus, reduced-motion respected, readable text.
- Write real copy (headlines, descriptions) that's credible for my
business. No "Lorem ipsum".
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
STEP 3B: THE SEO ARTICLES (only if I said YES to Q9)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
## The principle
10 articles answering what MY future customers actually type into Google. A
discreet section (not in the main menu, just a footer link) but perfectly
indexable.
⚠️ ABSOLUTE RULE: "discreet" does NOT mean "invisible to Google". A page
with no inbound link will NEVER be indexed: the whole effort would be
wasted. So, mandatory: a footer link to /blog/, every article linked from
the /blog/ page, and a sitemap.xml. Never `noindex`.
## Choosing the 10 topics
Cross my trade + my town + the real questions my customers ask. Mix:
- 3 LOCAL articles ("where to eat Thai in Brighton", "best X in [town]")
→ these are the ones that bring customers
- 4 QUESTION articles ("how to choose", "what's the difference between",
"how much does it cost") → what people type before buying
- 3 EXPERTISE articles (behind the scenes, the method, an ingredient or
material explained) → these build credibility
Show me the list of 10 titles BEFORE writing. Free to fix on a list, slow
to redo afterwards.
## Writing the articles
- 800 to 1,200 words each. REAL useful content, no filler.
- One `<h1>` = the title. Then clear `<h2>`s that break up the subject.
- The main keyword in: the title, the URL, the first paragraph, one `<h2>`.
Naturally: never keyword stuffing, Google penalises it.
- Human tone, short sentences, concrete examples, lists where they help.
- Every article ends with a call to action to the site (book / order /
call).
- 2 to 3 internal links per article to other articles and to the home page.
## Technical structure (crucial for Hostinger)
Every article is a REAL static HTML page, not a JavaScript route. Google
indexes it better, it loads instantly, and it works on any host with no
configuration.
dist/
├── index.html ← the site
├── assets/
├── sitemap.xml
├── robots.txt
└── blog/
├── index.html ← the list of the 10 articles
├── article-title-1.html
└── ... (10 files)
- URLs in lowercase, hyphenated, no accents:
`/blog/best-thai-restaurant-brighton.html`
- Reuse the site's brand (same colours, same fonts) but in plain HTML/CSS:
these pages need neither React nor animation.
- Every page contains: a unique `<title>` (50-60 characters), a unique
`<meta name="description">` (140-160 characters), `<link rel="canonical">`,
the Open Graph tags, and Schema.org `Article` markup.
- A minimal nav at the top (back to home) and the same footer.
## Where to put these files
Put them in the project's `public/` folder:
public/
├── robots.txt
├── sitemap.xml
└── blog/
├── index.html
└── the-10-articles.html
Vite copies everything in `public/` as-is into `dist/` at build time.
Nothing else to configure, and the files are neither renamed nor minified.
## Extra files to generate
- `robots.txt`:
User-agent: *
Allow: /
Sitemap: https://THE-DOMAIN/sitemap.xml
- `sitemap.xml`: home + /blog/ + the 10 articles.
Ask me for the domain name; if I don't have one yet, use an OBVIOUS
placeholder and warn me it must be replaced before going live.
## What you must tell me honestly at the end
SEO takes time: expect 3 to 6 months before you see visits, and it only
works if the site is also registered in Google Search Console and the
Google Business Profile exists. Say it plainly, don't oversell the result.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
STEP 3C: LEGAL PAGES (always offer them, adapt to the country)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Most countries require a business website to say who is behind it, in one
form or another. The exact obligation differs from place to place, so:
**FIRST, ASK ME WHICH COUNTRY the business operates in.** Never assume, and
never state a legal rule you're not sure applies there.
Stay factual and light: it's routine admin, not a scary subject. Never
mention fines or penalties: it doesn't help anyone and it puts people off.
## Country guidance (orientation only, not legal advice)
- **United Kingdom**: a limited company must show its registered name,
company number, place of registration and registered office address; a
VAT number if registered. Sole traders should show a name and a contact
address.
- **Ireland / EU generally**: same logic: identity of the publisher,
registered number, contact details.
- **Germany, Austria, Switzerland**: an "Impressum" page is the norm and is
taken seriously. Include the responsible person's name and address.
- **United States**: no general imprint duty, but a privacy policy is
expected (and required by several state laws) as soon as any personal
data is collected. Terms of service if you sell.
- **Canada / Australia**: business identity plus a privacy policy when data
is collected.
- **France**: "mentions légales" are mandatory for any business site (the
French LCEN law): company name, legal form, address, registration number
(SIRET/RCS), share capital, publication director, and the HOST's name,
address and phone.
If you're not confident about the country's rules, say so and produce a
neutral "Legal information" page covering identity, contact and hosting.
## What to ask me
Say it simply:
"Your site needs a legal information page, it's standard for a business
site. I need: your business name (or your own name if you're a sole
trader), your legal form, your address, your registration number, your
email and your phone."
If I don't have them to hand: build the page anyway with very visible
markers like [TO COMPLETE: company number], and warn me in bold that it
MUST NOT go live until they're filled in.
## If I say no
Tell me ONCE, clearly, without insisting:
"It's standard for a business site and I'd recommend adding it. But it's
your site: if you'd rather skip it, I'll deliver without it, and we can
always add it later."
Then deliver without it, full stop. Don't come back to it, don't guilt-trip
me, don't repeat the warning at every step. It's my call. Just note in the
final summary that the site ships without a legal page, so it's on record.
## What the page should contain
- Publisher identity: business name or personal name, legal form, address
- Registration: company/registration number, and share capital where
relevant
- VAT number if registered
- The person responsible for the content
- A direct contact: email and phone
- **The host**: its name, address and phone. If the site is hosted on
Hostinger, take these details from Hostinger's own site, never invent
them.
- For a regulated profession: the professional body and registration number
## Do I need other pages?
- **Privacy policy**: needed as soon as personal data is collected, or an
analytics tool is used. On a brochure site with NO form and NO analytics
it isn't required: say so plainly instead of adding a useless page.
- **Cookie banner**: only if there are non-essential cookies (analytics,
ads). A simple brochure site sets none: no banner.
- **Terms of sale**: only if selling online. A brochure site doesn't need
them.
## How to integrate it
A static HTML page `public/legal.html`, same template as the blog articles,
and a discreet link in the footer next to the copyright. Don't put it in
the main menu.
## What you must tell me, honestly
You're not a lawyer. Make clear the content is a standard template, that
it's up to me (or my client) to validate the details, and that special
cases (regulated professions, licensed activities) need real legal advice.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
BREAKING THE "GENERATED SITE" LOOK (the most important part)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
What gives away a generated site is NOT the palette or the typeface. It's
the STRUCTURE: a stack of sections all the same width, in one centred
container, with the same vertical breathing. Seven identical boxes piled
up. A designer never does that.
The rules below are mechanical and checkable. They serve the decision made
at step 1C, they do not replace it: on a site where everything must fit
above the fold, half of them make no sense. Apply the ones that serve this
client, verify them one by one, and be able to say in one sentence why you
set one aside.
⚠️ Everything that follows is INTERNAL. Never quote these rules to me, nor
their numbers, nor your counts. I should see a well-composed site, not the
scoring grid used to make it.
## Rule 1: at least three widths on the page
Never lock the whole page into a single `max-w`. You need at least:
- a **full-bleed** zone (edge to edge of the screen)
- a **wide** zone (the main container, ~1200 px)
- a **narrow** zone (~600-680 px) for a dense passage of text
A page where every section shares the same width is rejected.
## Rule 2: at least two full-bleed sections
An image, a colour band or a quote that touches both edges of the screen.
That's what creates rhythm and kills the "Word document" effect.
## Rule 3: never two consecutive sections with the same skeleton
Genuinely alternate compositions. For example: text left / image right →
full-bleed band → typographic list → asymmetric grid → a quote alone in a
narrow column. If two neighbouring sections share a skeleton, redo one.
## Rule 4: variable vertical rhythm
Not `py-24` everywhere. Some sections should be tight (py-10), others very
generous (py-40). Contrast in breathing does half the work.
## Rule 5: at least one overlap
An element that spills onto another: an image biting into the next section,
a text block overlapping a photo, a heading breaking out of its container.
One is enough, but it changes everything.
## Rule 6: wide typographic scale
From smallest to largest you need a factor of at least 6. Labels at
11-12 px AND a display at 80-110 px. If everything sits between 16 and
40 px, the page is flat and generic.
## Rule 7: one device invented for THIS trade
Something you couldn't copy onto another site: a technical spec strip for a
craftsman, prices aligned on dotted leaders for a restaurant, a counter for
a car rental, a reference index for a photographer. That's the detail
people remember.
## Rule 8: VARY FROM ONE PROJECT TO THE NEXT (easiest to forget)
Rules 1 to 7 stop you repeating a skeleton WITHIN a page. They don't stop
you reusing the SAME skeleton from site to site, and that's exactly the
trap: you find a composition that ticks every box, and you copy it. Two
sites later, you've built a new template.
**Pick a PAGE ARCHITECTURE, and change it every project.**
Hero archetypes (pick one, never the same as last time):
- **A.** Full-screen image, headline over it
- **B.** Headline alone on a flat background, no image before you scroll
- **C.** Vertical split: text left, full-height image right
- **D.** Headline then a full-bleed image underneath
- **E.** A grid of thumbnails right away (catalogue, portfolio)
- **F.** One very large photo, all the text at the bottom
- **G.** No image at all: typography, colour and data carry the page
Also vary:
- **The dominant**: one site on a light background, the next dark, another
colour-dominant. Never two pale grey backgrounds in a row.
- **The nav**: classic bar / centred logo / side column / nav reduced to
the action button only.
- **The closing block**: a full-bleed colour field, or on the contrary a
plain column of text, or a grid of details with no background.
**Banned because already overused:**
- huge headline → full-bleed image → stats strip overlapping the image →
tight dark band → closing colour block. That sequence is burnt.
- very pale grey background + very bold black display + one bright accent.
**Self-check:** describe your skeleton in one sentence. If that sentence
could describe the previous site, recompose it.
## Tics to ban (we've seen them far too often)
- The triptych "small letter-spaced label + dash" → giant serif headline →
**one single word in coloured italics**
- The two systematic buttons: solid pill + ghost link with an arrow
- Three identical cards in a row to present three offers
- A reveal animation on absolutely everything that scrolls
- The default combos: cream + serif + terracotta; black + acid green;
newspaper columns with hairline rules
## The repetition ceiling (a repeated tic becomes a robot's signature)
A device used once is a choice. The same device used five times is a
template. On one page, you do not exceed:
- **1 single** small letter-spaced uppercase label. Not one per section.
- **1 single** series of numbered markers, and only if the content really
is a sequence. Otherwise: a rule line, a subheading, or nothing.
- **1 single** place where the accent colour serves as TEXT colour.
Everywhere else it is a fill, a border or a background.
SELF-CHECK: count your occurrences in the code before showing me the page.
If a device is over its ceiling, replace it elsewhere with something else.
## The opposite guardrail, just as important
Breaking the grid does NOT mean brutalist, wonky or unreadable. A previous
attempt in giant condensed type everywhere was judged "completely broken".
Aim for: clean, premium, distinctive. Text stays perfectly readable, images
stay aligned where they should be, and nothing overlaps to the point of
hurting reading. Break the rhythm, not the comfort.
## Self-check before showing me
Count and verify:
- [ ] at least 3 different widths used
- [ ] at least 2 full-bleed sections
- [ ] no pair of neighbouring sections with the same skeleton
- [ ] at least 2 very different vertical breathing values
- [ ] at least 1 overlap
- [ ] a type size ratio of at least 6 between smallest and largest
- [ ] 1 device specific to this trade
- [ ] page architecture (hero archetype, dominant, nav, closing block)
DIFFERENT from the previous site
If any point is missing, fix it before showing me anything.
## Contrast is measured, not eyeballed
A light accent on a light background goes unnoticed when you've had it in
front of you for an hour, and becomes unreadable for everyone else. Before
any preview, run this check in the browser console and fix whatever comes
out:
const L=c=>{const[r,g,b]=c.match(/\d+/g).map(Number).map(v=>{v/=255;
return v<=.03928?v/12.92:Math.pow((v+.055)/1.055,2.4)});
return .2126*r+.7152*g+.0722*b};
const bg=e=>{let n=e;while(n){const b=getComputedStyle(n).backgroundColor;
if(b&&!b.includes('rgba(0, 0, 0, 0)'))return b;n=n.parentElement}
return 'rgb(255,255,255)'};
[...document.querySelectorAll('*')].filter(e=>[...e.childNodes]
.some(n=>n.nodeType===3&&n.textContent.trim())).forEach(e=>{
const c=getComputedStyle(e),f=parseFloat(c.fontSize),g=parseInt(c.fontWeight)>=700;
const r=(Math.max(L(c.color),L(bg(e)))+.05)/(Math.min(L(c.color),L(bg(e)))+.05);
if(r<((f>=24||(f>=18.66&&g))?3:4.5))
console.log(e.textContent.trim().slice(0,30), r.toFixed(2))});
Zero lines in the output, otherwise you fix. On a real site, this check
exposed ten texts with a 1.33 ratio, including all six prices on the page:
invisible.
## The last test, and it's the hardest
The eight rules stop you serving me the PREVIOUS site again. They don't
stop you serving me the site ANYONE would have got with a similar brief.
Before coding, reread your plan and ask yourself honestly: **if I had been
asked the same thing for another business of the same kind, would I have
landed in the same place?** If yes, it's not a choice, it's a reflex.
Change the part in question and note in one line, for yourself only, what
you changed and why.
The test also works in reverse: a choice you couldn't justify by something
about MY trade is a decorative choice. Cut it.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
THE COPY (it's design, not filler)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Generic copy makes a generic site, even with a perfect composition. On a
brochure site, the words do half of the professional effect. Treat them
with the same care as the spacing.
## Write from my side of the screen
Name things by what the person recognises and controls, never by how it
was built. "Book an appointment", not "Access the booking module".
Describe what you get, without selling it.
## A button says what happens when you press it
"See the menu", "Call the workshop", "Request a quote". Never "Send",
"Submit", "Learn more", "Discover". And the word doesn't change midway: if
the button says "Book", the confirmation says "Booked", not "Your request
has been forwarded".
## Be precise, not clever
"Chips cut every morning, fried twice" beats "Excellence in the service of
taste". A true, checkable detail always beats a formula. If a sentence
could sit on a competitor's site without changing a word, it does nothing:
delete it or replace it with a fact.
## Ban the brochure vocabulary
Passion, know-how, excellence, at the heart of, bespoke with no object,
"since forever", "a team that listens", "don't hesitate to contact us".
These words say nothing and instantly signal filler copy.
## Active voice, short sentences, normal case
No all-caps headlines except a short label. No exclamation marks. Each
element does ONE job: a label labels, an example demonstrates, and nothing
does two things at once.
## The empty moments are moments of direction
An error explains what happened and how to fix it, without apologising and
without staying vague. An empty section (no photos yet, no reviews yet) is
not a hole: it is an invitation, or it shouldn't exist.
## When I say "just put something generic"
You still write real copy, credible for MY trade and MY town, and you flag
in one line at the end what you invented. Credible provisional copy lets
me judge the site. Fake Latin does not.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
UX FINISHING (mandatory: this is what separates a generated site from a
delivered one)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
These six points are systematic. Don't ask me whether I want them: do
them, and mention them in one line at delivery.
## 1. Favicon in the brand colours
The project's default favicon is the dev tool's own logo. Leaving it means
showing a developer tool's logo in the client's browser tab.
Replace `public/favicon.svg` with a simple SVG: the initial (or two
initials) of the business, in the site's type and colours, on a solid
accent background. Restrained, legible at 16 px.
## 2. Mobile menu
A menu using `hidden md:flex` DISAPPEARS below 768 px: on a phone, the
visitor can no longer navigate. And most local-business traffic is mobile.
Add a real menu:
- A burger button visible below `md`, tap target at least 44x44 px
- On tap, a full-screen panel or drop-down with the same links plus the
main action (call / book / order)
- Closes on link click, on outside click, and on the Escape key
- `aria-label` on the button and `aria-expanded` reflecting the state
## 3. Share preview (og:image)
With no share image, a link sent on WhatsApp or posted on Facebook shows
up bare, with no visual. For a local business that spreads by word of
mouth, that's a direct loss.
- Add `og:image` with the best photo on the site, as an ABSOLUTE URL
(`https://thedomain.com/assets/…`): a relative URL does not work
- Also add `og:image:width` (1200), `og:image:height` (630),
`twitter:card` = `summary_large_image`
- If there's no domain yet: use an obvious placeholder and warn me it must
be replaced before going live
## 4. Zero layout shift
Every `<img>` carries a `width` and a `height` (or an `aspect-ratio` in
CSS). Without it, text jumps while images load: the most visible flaw on a
slow mobile connection.
## 5. 404 page
A mistyped URL must not show the host's raw error page.
- Create `public/404.html`: same brand, a short message, a button back
home
- Add `public/.htaccess` with `ErrorDocument 404 /404.html`
(Hostinger honours it)
## 6. Main action always reachable on mobile
When the site's goal is to call, book or order: add a fixed bar at the
bottom of the screen on mobile only, with the main action ("Call",
"Order", "Book").
- Visible only below `md`
- Add `padding-bottom` to the content so it doesn't cover the footer
- Pointless on a portfolio or a pure brochure site with no action: in that
case, don't add it.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
ANTI-BUG GUARDRAILS (non-negotiable: these are the classic mistakes)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
0. RESPONSIVE (the most important): you must test the render at TWO real
widths before showing me anything: mobile (375px) AND desktop (≥1280px),
and fix whatever breaks at either. Never validate on one width only.
Check there is NO horizontal scroll at both sizes. On mobile, explicitly
check that the MENU opens and closes, and that every tap target is at
least 44x44 px.
1. GIANT HEADLINES: a very large headline must NEVER overflow or get cut
off. On mobile, a single word cannot be wider than the screen. Use
`clamp()` for the size, `overflow-wrap:break-word` on headings, and set
`overflow-x:hidden` on the body.
⚠️ `overflow-wrap:anywhere` (and `word-break:break-all`) are BANNED:
they allow a break at any point, including at a non-breaking space, so
"25 km" ends up cut before the "km" and "No. 7" before the "7".
`break-word` only breaks a word when it genuinely can't fit on a line
by itself.
And set real non-breaking spaces wherever a figure and its unit belong
together: "25 km", "9 am", "No. 7", and inside phone numbers.
1b. IMAGE GRIDS: tiles in the SAME format (identical aspect-ratio), 2
columns on mobile / 3 on desktop, properly aligned. Avoid "masonry"
(tall photos spanning several rows) which misaligns everything on
mobile. Provide enough images to fill the grid cleanly.
2. FIXED NAV BAR: it must stay legible over EVERY section, light and dark
alike (translucent background + blur, or a colour that changes on
scroll). Never dark text on a dark background.
2b. NO HARD-CODED VALUES: every colour, font size, margin and radius comes
from the `@theme` in `src/styles/theme.css`. A hex colour written
directly in a component, or a bracket class like `bg-[#ff5500]` /
`text-[17px]` / `p-[38px]`, is a DEFECT, not a shortcut. Only
exception: a one-off gradient or shadow, and even then it uses the
theme colours.
SELF-CHECK before showing me anything: reread all your files and search
for `#` followed by 3 or 6 characters, and for bracket classes. If any
remain, replace them with a token BEFORE any preview. This is what
stops the site drifting apart over the course of corrections.
3. LIST MARKERS: consistent with meaning. For INCLUDED points, a tick or
an arrow: never a cross (✕), which means "excluded".
4. EMBEDDED IMAGES: the final deliverable must depend on NO external link.
Every image (the client's, or the placeholder visuals) is stored
LOCALLY in `assets/` then embedded in the site. No Unsplash/CDN
hotlinks in the delivered version → the site works offline. If you use
an external placeholder during the build, keep an `onError` + fallback
background, but bring it local before delivery. (See the IMAGES & SPEED
section below for optimising BEFORE embedding.)
5. FONTS: only use valid weight classes (e.g. font-bold, not font-700).
Load every weight you use, with `font-display: swap`; ideally
self-hosted so the site doesn't depend on the network.
6. READABILITY: sufficient contrast everywhere, visible keyboard focus,
comfortable text size. Test narrow AND wide before showing me.
7. ANIMATIONS THAT NEVER HIDE CONTENT: text and images must be VISIBLE by
default (opacity 1); animation only enriches them. Never start an
element at opacity 0 relying on JS to reveal it: if the animation
doesn't run (background tab, slow JS), the page stays blank. Animate
subtle shifts or scales instead, keeping content visible. Stay
restrained: too much animation reads as "AI template".
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
IMAGES & SPEED (mandatory: the site must be VERY fast)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Goal: near-instant loading AND a self-contained site (embedded images).
These two goals conflict if you embed heavy images, so:
OPTIMISE FIRST, EMBED SECOND.
## Where to find visuals when I have no photos
A site without images isn't "minimal", it's empty. You always put some in,
even provisional ones. Three sources, in this order.
**1. Photos: Pexels.**
Downloading without a key is BLOCKED at Pexels just like at Unsplash: no
point trying to scrape their pages, all you'll get is an error page. You
have to go through their API.
You need YOUR OWN Pexels key: free, obtained in two minutes, same principle
as the Kie key. If the student does not have one yet, guide them now, in three
lines: free account at pexels.com/api, click "Your API Key", copy it. Ask for
their key, wait for it, then:
PEXELS_KEY = [THEIR KEY PASTED HERE]
curl -s -H "Authorization: $PEXELS_KEY" \
"https://api.pexels.com/v1/search?query=bakery&per_page=5&orientation=landscape"
- Each result gives `src.large2x` (the image) and `alt` (its description,
very useful for sorting).
- Licence: free commercial use, no attribution. Nothing to display on the
site.
- Try several phrasings and synonyms, and if my business operates in a
non-English-speaking country, search in that language too: the results
differ a lot.
⚠️ IF YOU GET A 429 ERROR: the shared key has hit its hourly limit.
Don't leave me with an empty page. Tell me exactly this:
"The image bank is saturated for now. Two options: we wait an hour, or
you create your own free key in two minutes at pexels.com/api and
paste it to me. Meanwhile I'll build the site with illustrations."
Then carry on with unDraw and built visuals. The site keeps moving.
**2. Illustrations: unDraw, no key at all.**
Useful when no honest photo exists: services, procedures, office trades,
abstract notions.
- Search: `https://undraw.co/api/search?q=<word in English>`, each result
gives a `media` address pointing to an SVG.
- **Recolour them to MY palette**: these SVGs use `#6c63ff` for the accent
and `#3f3d56` for the ink. Replace those two values with my tokens and
the illustration joins the brand instead of looking pasted on.
- Licence: free commercial use, no attribution.
- Known limit: coverage has holes on manual trades. "bakery", "carpenter",
"hairdresser" return nothing. Widen the keyword, or move to point 3.
**3. Otherwise, build the visual.**
A diagram, a line drawing, a piece of staged data, a device specific to
the trade. That's what an art director would do, and it always beats an
off-topic photo.
**THE IMAGES MUST FORM A SERIES.** It is the strongest signal that a site
was assembled rather than photographed, and no layout rule makes up for
it. Six photos from six photographers means six lights, six backgrounds,
six seasons. A real business photographs its products in the same place,
on the same day. A patchwork is spotted in one second, even by someone who
knows nothing about design.
So apply ONE identical treatment to all the photos of a given site:
.series { filter: saturate(0.55) contrast(1.06) brightness(1.03) sepia(0.14); }
But this treatment DEPENDS ON THE REFERENCE you chose, it is not a single
recipe: look at how YOUR reference treats its photos (warm and deep?
saturated and lively? hard black and white?) and match it. Add the same
framing (a single `aspect-ratio` for the whole block) and the same subject
alignment. Three photos treated the same beat eight raw photos.
**ABSOLUTE RULE, whatever the source: LOOK AT EVERY IMAGE BEFORE USING
IT.** Titles lie. An "Ethiopian plate" can turn out to be an Indian dish,
"spices" can be wrapped sweets, a "driving school" search can return a
BMW sports car. One off-topic image discredits everything else on the
page, including what is right.
Choose photos that could have been taken at MY place: same trade, same
scale, same light. Never stock-photo people in suits shaking hands. And
tell me in one line, at the end, that the visuals are provisional and that
replacing them with mine will make the biggest difference.
- OPTIMISE every image before integrating it: resize it to its real
display size (no 4000px for a thumbnail), convert to WebP (or AVIF),
compress (~80%). No image should weigh more than ~300 KB; keep the hero
reasonable.
- THEN place it locally in `src/assets/`: never an external link.
Never inline an unoptimised image: it bloats and SLOWS the site.
- Zero layout shift: always reserve the dimensions (width/height or
aspect-ratio) of every image.
- `loading="lazy"` on every image EXCEPT the hero; preload the hero.
- Minimal JS, minified build, no heavy library you don't need. No heavy
autoplay video; if video, compressed + poster.
- After the build, check the total page weight and that nothing blocks
rendering. If an image busts the budget, re-optimise it, don't let it
through.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
STEP 4: PREVIEW & FIXES (we don't build yet)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
- Start the preview server, check there are no errors (console/logs), fix
them yourself if needed, then show me a screenshot of the key sections.
- Give me the local address so I can look at the site. As long as that
server runs, any change I ask for (text, colour, photo, section) applies
LIVE on screen: no reload needed.
- Offer me the most common changes: swap a colour, a text, a photo, add or
remove a section.
- PROOFREAD BEFORE THE FIRST PREVIEW (you do it alone, you don't mention
it): reread your own render and fix it before showing me. Text contrast
on every background, including on images and colour blocks. Font size
never below 14px. Everything clickable reachable with the keyboard, with
a visible focus. Images with real alternative text.
- WHEN I ASK FOR A STYLE CHANGE: go through the theme, not the component.
"The blue is too light" gets fixed in `@theme`, in one place, and the
whole site follows. If you find yourself editing the same value in three
files, you're doing it wrong.
- WHEN I WANT TO CHANGE DIRECTION MIDWAY ("I don't like it, redo it
differently"): THROW NOTHING AWAY. First duplicate the current state
into `versions/v1/`, just tell me "I'm keeping the current version on
the side", then start on the new direction. I must be able to say
"actually I preferred the old one" without having lost everything.
Number them v1, v2, v3.
- Stay in fix mode until I've approved. When I have nothing left to
change, simply ask me:
"Happy with this? Shall I build the site?"
Do NOT move to step 5 before I've said yes.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
STEP 5: BUILD & GO LIVE (after my green light)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
1. Build the site (`npm run build`). The result goes into the `dist/`
folder: a real site (`index.html` + an `assets/` folder with the CSS,
JS and optimised images). NOT a single HTML file: we deliver a real
site folder, the standard format a host expects.
2. Check the build: run it locally one last time, no errors, every image
present, and tell me the total weight.
If I have SEO articles: check they're in `dist/blog/`, that the footer
link works, and that `sitemap.xml` + `robots.txt` are at the root of
`dist/`.
Also check the UX finishing: custom favicon (no longer the dev tool's),
working mobile menu, `og:image` present, `404.html` and `.htaccess` at
the root of `dist/`.
3. Prepare a ZIP ready to upload: zip the CONTENTS of `dist/` (so
`index.html` and `assets/` at the root of the zip, NOT the `dist`
folder itself, otherwise the site lands in a subfolder and the domain
breaks).
4. Give me the zip path and these Hostinger instructions, in plain words:
1. hPanel → Files → File Manager
2. Open the public_html folder
3. Delete the default page if there is one
4. Upload Files → send the zip
5. Right-click the zip → Extract
6. Check index.html sits at the root of public_html
(if it's in a subfolder: right-click → Move → public_html)
7. Delete the zip
8. Open the domain: the site is live
5. Warn me that the files in the `assets/` folder must NEVER be renamed
or moved (their names contain a fingerprint the browser uses for
caching).
6. If I have SEO articles, remind me of the 2 things to do once live:
- replace the domain in `sitemap.xml` and `robots.txt` if there's a
placeholder
- register the site in **Google Search Console** and submit the sitemap
(otherwise Google will take much longer to find the articles)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
STEP 6: WHEN I COME BACK WITH MY REAL DOMAIN
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
As long as the domain is a placeholder, it is HARD-CODED in dozens of
places: `sitemap.xml`, `robots.txt`, every `canonical`, every `og:url`,
and the Schema.org markup of every article. Go live without fixing it and
Google indexes an address that doesn't exist.
So at the end of step 5, tell me explicitly what you need from me:
"Once you have your domain, send me:
1. the exact domain, and whether you want it with or without www
2. your host's name plus its legal details (company name, address,
phone): copy them from the host's own site, never invent them
3. your legal details if you haven't given them to me yet
I'll replace everything and rebuild the zip for you."
When I come back with that information:
1. Find EVERY occurrence of the placeholder domain in `public/` and in the
source code, and replace them. Count them and tell me the number.
2. Fill the `[TO COMPLETE]` markers in the legal page with what I gave
you. If any remain, list them precisely.
3. Rebuild, redo the zip, repeat the upload instructions.
4. Remind me of the last two steps:
- submit the sitemap in **Google Search Console**
- create or update the **Google Business Profile** (for a local
business, that's what brings the most visitors)
Start now with Q1, and only Q1.